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Samsung Electronics is giving K-Pop fans a new way to experience the front-row energy of live SM Entertainment concerts from home — no ticket required. Building on the exclusive livestream of SMTOWN LIVE 2025 in L.A., Samsung TV Plus is expanding its collaboration with SM Entertainment to bring monthly concert broadcasts from popular SM artists to Samsung TVs and compatible Samsung devices through its subscription-free service. The Monthly SM Concert series will be available exclusively on the SMTOWN channel, the Samsung TV Plus destination for SM Entertainment content. Available in Australia, New Zealand, Brazil, Mexico and Korea, the collaboration will bring premium K-Pop performances to growing fan communities in these markets. A Monthly K-Pop Stage, Built for Fans To kick off the Monthly SM Concert series, NCT WISH’s first concert tour, “’INTO THE WISH: Our WISH’ ENCORE IN SEOUL,” will premiere live on Saturday, May 30 at 7 p.m. local time. Following the premiere, fans can tune in to the SMTOWN channel every Saturday at 7 p.m. for encore programming and future monthly concert streams, creating an easy weekend rhythm for watching SM performances from home. With more SM artists and concert streams to be announced, the series will offer fresh performances and encore programming throughout the year, giving fans more ways to watch and revisit the artists they love on the biggest screen at home. Viewers can also use SmartThings on any smartphone or Samsung TVs to set reminders before each stream, so they never miss a moment. For fans with compatible connected Samsung devices at home, SmartThings can help create a richer viewing environment by adjusting sound and lighting settings, bringing more of the concert atmosphere into the living room. The Best Seat Is at Home Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering more than 4,000 hours of free-to-stream Korean content — from dramas, thrillers and romance to crime series, music programming and live event experiences. The Monthly SM Concert series builds on this offering with monthly programming that lets fans follow every minute of their favorite SM performances from home, at no additional cost. Made for everyone and every moment, Samsung TV Plus offers over 4,300 channels globally, subscription-free, and is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones, XR headsets, Galaxy Tab, Smart Monitor and Family Hub lineups. This includes the new 2026 TV series announced earlier this year at CES, spanning Samsung Micro RGB TV, Neo QLED, OLED, The Frame, The Frame Pro and more. More information on Samsung TV Plus is available at samsungtvplus.com. View the full article

Galaxy Store Seller Portal is Samsung's platform for developers to publish and manage their applications in Galaxy Store. It provides tools for submission, distribution, analytics, and release control. Galaxy Store is a gateway to millions of Samsung device users, and for a developer, the stakes of a release can be incredibly high: A minor bug in a major update can lead to negative reviews and churn. To mitigate this, Samsung provides the Staged Rollout feature. A staged rollout allows developers to gradually release application updates to only a certain percentage of users. This controlled approach helps developers manage releases efficiently and observe application behavior during update deployment. Instead of distributing an update to all users at once, developers can define a rollout percentage and increase it over time. Key Benefits Here are the key benefits of using a staged rollout strategy: Control release distribution Identify issues early Reduce the risk of large-scale failures Monitor real-world performance The staged rollout rate can be set from 0% to 100%, where 0% means the update is not available at all and 100% indicates a full release. Galaxy Store provides flexibility by allowing developers to manually control and adjust rollout percentages based on performance and feedback. Staged rollouts are supported for Android applications and can be configured based on the application’s status in Seller Portal. The appStatus parameter is central to every staged rollout API call. Find out more at Status Parameters Mapping. Managing Staged Rollouts Using the Content Publish API While staged rollouts can be configured through the Seller Portal UI, the Content Publish API provides a powerful programmatic interface to automate your application’s lifecycle. Within this framework, the Staged Rollout API functions as a specialized suite of endpoints that allow developers to manage incremental distribution through code rather than manual intervention. End-to-End Flow (Example) Before jumping into the API description, it is important to understand the full workflow. The following illustrates a typical staged rollout workflow using the Content Publish API: Upload Binary → Create or Update Application Content → Configure Staged Rollout (Initial Rate) → Submit for Publication → Rollout Begins (Partial Distribution) → Monitor Rollout Status → Update Rollout Rate (Progressive Increase) → (Optional) Update Rollout Binary → Complete Rollout (Full Distribution) This flow represents a common implementation pattern. Actual workflows may vary depending on your release process. For another example of a staged rollout workflow, see Staged Rollout Release. This tutorial focuses on the four essential endpoints that form the backbone of an automated, controlled release workflow: View Staged Rollout Rate, Update Staged Rollout Rate, View Staged Rollout Binaries, and Update Staged Rollout Binary. Each of these endpoints provides the granular control necessary to ensure that your updates reach your Galaxy device users with maximum stability and minimum risk. Prerequisites Before making any Content Publish API calls, you must satisfy the following requirements set out in the Galaxy Store Developer API documentation: A registered Seller Portal account. Commercial seller status Registered applications in Seller Portal Service account ID from Seller Portal A valid access token generated using the authentication endpoint. Every API call must include this token in the Authorization: Bearer header. For more information about access tokens, check out this article. Python installed on your PC. Starting the Implementation Before implementing the APIs, it is helpful to understand the basic structure of the code. In this example, Python is used for API implementation. The basic code structure is as follows: Dependency Library → Headers → Application Information → Payload → API Endpoint → CRUD Operation. Dependency Library To use Python script for HTTP requests, import the requests library. At this point, also import the json library to see the response in the JSON format. # Importing the requests library import requests # Importing the json library import json Headers To call any Content Publish API, an access token and service account ID must be sent with the headers for user authorization. Headers parameters are: Attribute Type Description Authorization string Bearer <your-access-token> service-account-id header Your service account ID Now, set the required values for these headers using Python: # Access token and headers accessToken = "<your-access-token>" Authorization = "Bearer " + accessToken SERVICE_ACCOUNT_ID = "<your-service-account-id>" # Header to be sent to the API headers = { 'Content-Type': 'application/json', 'Authorization': Authorization, 'service-account-id': SERVICE_ACCOUNT_ID } Since the dependency libraries and headers are common across all requests, you have to define them first to implement the Content Publish API. NoteEvery Content Publish API request requires two authorization headers: Authorization: Bearer <your-access-token> and service-account-id: <your-service-account-id>. Missing either of these headers returns an authentication error. Implementing the “View Staged Rollout Rate” Endpoint This endpoint retrieves the current default rollout rate as well as any country-specific rollout rates for the given application. Application Information It is essential to provide the following details for the View Staged Rollout Rate operation: # Content ID and app status contentId= '<Content ID of your app>' appStatus= 'REGISTRATION' Here, contentId is the unique identifier of your application in Seller Portal. In the appStatus parameter, you can use either REGISTRATION or SALE. REGISTRATION is for the version under registration/update, and SALE is for the currently live version. These parameters are required to accurately specify the application for which the staged rollout information is being requested. API Endpoint Use the following API to consume the application staged rollout rates. # Defining the API endpoint (GET request) api_url=f"https://devapi.samsungapps.com/seller/v2/content/stagedRolloutRate?contentId={contentId}&appStatus={appStatus}" GET Operation Finally, send an HTTP GET request to the Galaxy Store Server with the api_url and headers parameters. This is a read-only operation to inspect the state of a rollout. try: response = requests.get(api_url, headers=headers) print("Status Code:", response.status_code) data_shows = response.json() print("Parsed JSON:", json.dumps(data_shows, indent=4)) except Exception as e: print("Error:", str(e)) Response on Success After processing the request, if all the provided information is correct, then the operation returns the success response in the JSON format: Status Code: 200 Parsed JSON: { "resultCode": "0000", "resultMessage": "Ok", "data": { "rolloutRate": 40, "countries": [ { "countryCode": " AUT ", "rolloutRate": 30 }, { "countryCode": "BEL", "rolloutRate": 45 }] } } The rolloutRate object at the top level is the global default rate. The countries object contains possible country-specific rates that override the default. In this example, the application is being rolled out to 40% of users globally, to 30% in Austria, and to 45% of users in Belgium. Implementing the “Update Staged Rollout Rate” Endpoint Updating a staged rollout in Seller Portal refers to modifying the current rollout rate to expand application availability to a larger percentage of users. The updated rollout rate must be higher than the previously set value and is applied progressively during the distribution process. The following figure shows the UI from Seller Portal. You can change most of the settings shown using the Update Staged Rollout API. https://d3unf4s5rp9dfh.cloudfront.net/GlxyStore_blog/2026-05-28-01-01.jpg Figure 1: Update Staged Rollout Rate user interface On this screen, if you enable the Staged Rollout Settings option, the rollout settings portion is enabled and you can set the rollout rate. Otherwise, the option to do so remains unavailable. The Content Publish API allows you to manage distribution either globally or with regional precision. Default Rollout Rate: This is the primary percentage applied to all supported countries. If no specific country data is provided, every market receives the update at this baseline rate. Country-Specific Rollout Rate: This allows you to override the default rollout rate for individual markets. You can set a different rollout rate for each country. In Figure 1, from the Seller Portal UI, you can see that the default rollout rate is 40%, the Austrian rate is 30%, and the Belgian rate is 45%. Here, the 40% default rate is applicable for all other countries except Austria and Belgium. During the release, Austria and Belgium will follow their customized rollout rate. To modify the rollout rate for a specific country, your request has to contain either new or updated rates for any existing countries you have already defined (in the given example, Austria and Belgium) before you can add new ones. Otherwise, the request returns an error response. If you want to change the default rate only, then you can omit the countries object from the code. API Endpoint Define the API endpoint for updating the default or country specific staged rollout rate. # Defining the API endpoint (PUT request) api_url="https://devapi.samsungapps.com/seller/v2/content/stagedRolloutRate" Payload The payload defines the new rollout configuration to update the existing rollout settings. Here, when the appStatus is SALE or you are updating a previously deployed app, the new rolloutRate must be greater than the previously set default rollout rate. You cannot decrease a rollout rate once set for a live app. Plan your incremental ramp-up carefully before you start. The payload contains the JSON data which are required for updating an application’s rollout rates. # Payload (ENABLE rollout) payload = { "contentId": " <Content ID of your app>", "function": "ENABLE_ROLLOUT", "appStatus": "REGISTRATION", "rolloutRate": 50, "countries": [ { "countryCode": "AUT", "rolloutRate": 30 }, { "countryCode": "BEL", "rolloutRate": 55 }] } } In this example, the code changes the default rollout rate from 40% to 50% and the country-specific rollout rate for Belgium from 45% to 55%. You can set the function value as either “ENABLE_ROLLOUT” or “DISABLE_ROLLOUT” to enable or disable the staged rollout settings. If you disable the setting, you cannot change the value. For this call to be successful, the appStatus field must be set. Setting it with the value “REGISTRATION” during an update indicates that the application content is being modified and prepared for submission. PUT Operation Send an HTTP PUT request for updating the staged rollout rate. try: response = requests.put(api_url, headers=headers, json=payload) print("Status Code:", response.status_code) data_shows = response.json() print("Parsed JSON:", json.dumps(data_shows, indent=4)) except Exception as e: print("Error:", str(e)) Response on Success A successful request returns the response “Ok”. Status Code: 200 Parsed JSON: { "resultCode": "0000", "resultMessage": "Ok", "data": {} } After a successful response, Seller Portal UI looks like this: Figure 2: Seller Portal UI after updating the staged rollout rate Implementing the “View Staged Rollout Binaries” Endpoint Before modifying which binaries participate in a staged rollout, you need to know the current state of the binary. This GET endpoint returns the list of binaries associated with a staged rollout for a given application, giving you the binarySeq values you need to take further action. Application Information To get application information, you only need the content ID and application status values. # Content ID and parameters contentId = '<Content ID of your app>' appStatus= 'REGISTRATION' Here, appStatus can be set as either “REGISTRATION” or “SALE”, depending on which version you want to inspect. API Endpoint Define the api_url value, including the content ID and application status values, to get the staged rollout binaries. # Defining the API endpoint (GET request) api_url=f"https://devapi.samsungapps.com/seller/v2/content/stagedRolloutBinary?contentId={Content_ID}&appStatus={appStatus}" GET Operation Send an HTTP GET request to the Galaxy Store Server with the api_url and headers values. try: response = requests.get(api_url, headers=headers) print("Status Code:", response.status_code) data_shows = response.json() print("Parsed JSON:", json.dumps(data_shows, indent=4)) except Exception as e: print("Error:", str(e)) Response on Success This is the success response, after completing the above operation. Status Code: 200 Parsed JSON: { "resultCode": "0000", "resultMessage": "Ok", "data": { "binaries": [ { "seq": 3, "versionCode": "7", "versionName": "1.1", "fileName": "App_20260202102640596.apk", "fileSize": "93.49", "rolloutStatus": "ENABLED", "appStatus": "REGISTRATION" } ] } } The response returns an array of binary objects, each containing the binarySeq identifier, version information, and whether the binary is currently included in the staged rollout. Keep a note of the binarySeq values, as you need them when calling the “Update the Staged Rollout Binary” endpoint. NoteIf you do not know the binarySeq for a binary, you can also retrieve it by calling GET /seller/contentInfo?contentId=XXXXXXXXXXXX, which returns full application details including all registered binaries and their sequence numbers. Implementing the “Update the Staged Rollout Binary” Endpoint This endpoint programmatically modifies the specific binary files associated with an active staged rollout, allowing developers to manage which version is being distributed. Using the API, the rollout status is set to either “ENABLED” or “DISABLED”, which refers to the “ADD” or “REMOVE” functions used to manage specific files within a release. ENABLED (ADD): This function attaches a specific binary sequence to your staged rollout, making it active for the designated percentage of users. DISABLED (REMOVE): This function disables a staged rollout immediately and makes that build available to all users globally. API Endpoint Define the API endpoint for changing the rollout status. # Defining the API endpoint (PUT request) api_url= "https://devapi.samsungapps.com/seller/v2/content/stagedRolloutBinary" Payload To change a specific application’s rollout binary, send its content ID, function value (“ADD” or “REMOVE”) and the binary sequence value inside a JSON payload. # Payload (ADD or REMOVE binary to staged rollout) payload = { "contentId": "<Content Id of your app>", "function": "REMOVE", # or ADD "binarySeq": "3" } This code removes the specific binary from the list. You can check this modification from the Seller Portal UI. Figure 3: Disabled staged rollout binary in the Seller Portal UI PUT Operation Send an HTTP PUT request to update the staged rollout binaries to the Galaxy Store Server. try: response = requests.put(api_url, headers=headers, json=payload) print("Status Code:", response.status_code) data_shows = response.json() print("Parsed JSON:", json.dumps(data_shows, indent=4)) except Exception as e: print("Error:", str(e)) Response on Success After a successful change of the rollout status from “ENABLE” to “DISABLE”, or vice versa, the operation returns a resultMessage with the value “Ok”. Status Code: 200 Parsed JSON: { "resultCode": "0000", "resultMessage": "Ok", "data": {} } Response on Error See the Failure response codes for a list of possible response codes when a request fails. Key Cautions and Limitations Samsung's official documentation makes several important constraints explicit that every seller needs to keep in mind: The staged rollout rate cannot decrease for live applications. Once you set a rollout rate for a SALE version, the only valid options are increasing the rate or disabling the rollout entirely. In an application, only one staged rollout can be active at a time. You must disable an existing rollout before enabling a new one. Concurrent rollouts on the same content ID are not supported. The rules for binary contentStatus are very strict. The “Update the Staged Rollout Binary” endpoint only works when the application has a status of “REGISTERING”, “UPDATING”, “RE_REGISTERING”, or “READY_FOR_SALE”. The “FOR_SALE" status is not supported for this operation. The “DISABLE_ROLLOUT” action is irreversible in terms of exposure. Disabling a staged rollout immediately makes the current build available to all users globally. You cannot "re-stage" that release. Application review is still required. A staged rollout is only a distribution control mechanism and does not bypass the standard Samsung Galaxy Store review process. Applications must pass review before any users receive the update. Manual publication adds an extra step. If publicationType is set to “manual", even after passing review, you must call POST /seller/contentStatusUpdate with contentStatus: "FOR_SALE" to release the pending application. New application registration is not supported through the API. The Galaxy Store Developer API only manages applications that have already been registered in Seller Portal. First-time application submissions must begin in the Seller Portal web interface. The HTTPS protocol is mandatory for all API calls. HTTP requests are rejected. Conclusion The Galaxy Store Developer API enables developers to manage application releases programmatically through staged rollouts. By integrating these APIs into your development workflow, you can improve release reliability, reduce manual effort, and enhance the overall user experience. Staged rollout management is essential for modern application delivery, empowering teams to scale effectively through automated and controlled release processes. If you have any questions about or need help with the information in this article, you can reach out to us on the Samsung Developers Forum or contact us through Developer Support. For additional reference you can check out the following resources: How to Create an Access Token for the Galaxy Store Developer API Using Python: Learn how to create an access token using the Galaxy Store Developer API and Python. Set a Staged Rollout in the Seller Portal: Learn how to configure a staged rollout of applications in Seller Portal. Python Sample Source Code: Learn how to install Python on your PC and the setup for implementing these APIs. View the full blog at its source

Samsung Electronics today announced the global availability of its latest Odyssey gaming monitors and ViewFinity S8 lineup, setting new benchmarks in resolution and performance across gaming and professional displays. Led by three Odyssey G8 models — including the industry’s first 6K gaming monitor — and complemented by the Odyssey G7 — which brings Samsung’s OLED technology to a broader range of users — the 2026 Odyssey lineup reinforces Samsung’s leadership in high-performance gaming displays while expanding access to advanced innovations. This launch comes amid Samsung’s continued leadership in the global gaming monitor market, where it holds an 18.9 percent revenue share. The company has also earned the No. 1 position in the OLED gaming monitor market for the third consecutive year with a 26 percent share, according to International Data Corporation (IDC). “With the launch of the latest Odyssey and ViewFinity lineups, we continue to push the boundaries of performance and visual quality,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With our 2026 lineup, we are delivering our most advanced display technologies yet while expanding access, enabling more users to experience Samsung’s innovations across gaming and professional environments.” Odyssey G8: Setting a New Standard for High-Performance Gaming The Odyssey G8 lineup introduces three state-of-the-art models designed to deliver high-performance experiences across a range of gaming scenarios. The 32-inch Odyssey G8 (G80HS model) sets a new milestone as the industry’s first 6K gaming monitor, marking a significant leap beyond 4K gaming standards. 6K resolution presents exceptional visual clarity and detail, enhancing immersion while providing expanded screen space for both gaming and multitasking. It delivers ultra-high 6K resolution at 165Hz, while Dual Mode enables up to 330Hz at 3K resolution, allowing users to seamlessly balance immersive visual details with ultra-fast responsiveness. Meanwhile, the 27-inch Odyssey G8 (G80HF model) offers flexible performance options, supporting 5K resolution at 180Hz or up to 360Hz in QHD through Dual Mode, making it suitable for both immersive and competitive gaming. The Odyssey OLED G8 (G80SH model), available in 27-inch and 32-inch sizes, features an OLED panel with 4K resolution and a 240Hz refresh rate. Glare Free technology significantly reduces glare without compromising OLED picture quality. Connectivity options, including USB-C with up to 98W charging, support high-performance gaming setups. Moreover, the Odyssey OLED G8 adopts QD-OLED Penta Tandem technology, which significantly enhances efficiency, durability and brightness. The 32-inch Odyssey OLED G8 also received VESA DisplayHDR True Black 500 certification, delivering OLED’s deep blacks and vivid colors. Across the lineup, DisplayPort 2.11 ensures high-bandwidth performance for next-generation visuals, while AMD FreeSync Premium and NVIDIA G-Sync Compatible technology deliver smooth, tear-free gameplay. Additionally, the Odyssey G8 lineup features HDR10+ GAMING,2 which dynamically optimizes brightness and contrast in real time. Odyssey G7: Expanding Access to OLED Gaming The 32-inch Odyssey OLED G7 (G73SH model) expands Samsung’s OLED gaming lineup by bringing premium visual performance to a wider range of users. It features 4K resolution and a 165Hz refresh rate, delivering detailed visuals and smooth gameplay. Dual Mode enables up to 330Hz in FHD, while a 0.03ms response time supports fast, responsive performance in competitive gaming environments. With the addition of the G7, Samsung continues to extend its OLED gaming leadership while making advanced display technologies more widely accessible. ViewFinity S8: High-Resolution Displays for Professional Workflows The ViewFinity S8 lineup is designed to meet the demands of modern professional environments, combining high-resolution clarity with advanced connectivity and ergonomic flexibility. Whether managing complex creative workflows or seamlessly multitasking across applications, these monitors are engineered to deliver a refined, high-performance experience that maximizes productivity. The 40-inch ViewFinity S8 (S85TH model) features a curved WUHD display with a 144Hz refresh rate, enabling seamless multitasking and efficient handling of complex workflows. Thunderbolt 5 supports high-resolution video and data-intensive tasks with data transfer speeds of 80 Gbps and device charging up to 140W. In addition, Easy Connection provides streamlined connectivity across devices. The 27-inch ViewFinity S8 (S80HF model) offers 5K resolution with USB-C connectivity for streamlined data transfer and device charging. Its ergonomic design supports comfortable long-term use and, since it is made to deliver 5K resolution in a more accessible package, it brings high-resolution performance to a broader range of professional users. The new Odyssey G8 lineup, Odyssey G7 and ViewFinity S8 are available for order starting today. For more information, please visit www.samsung.com. G80SH supports DisplayPort 2.1 UHBR20, delivering up to 80Gbps of bandwidth for smooth and uncompressed visuals. ︎Compatible with HDMI 2.1 cables connected to the HDMI ports of NVIDIA and Intel GPUs. For the list of supported GPUs, please visit here. Functionality may be limited depending on PC specifications and cable standards. This feature is only compatible with specific game titles. ︎View the full article

Samsung Electronics today announced a new global collaboration between Samsung Art Store and Moomins, introducing an exclusive digital art collection featuring the iconic and beloved Moomin characters created by Finnish artist and writer Tove Jansson. Available on Samsung Art Store, the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs. Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognized content, giving users new ways to personalize their spaces through art and fan-favorite characters. ▲ “Hattifatteners” (from “Finn Family Moomintroll” (1948)), by Tove Jansson on The Frame Pro As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes. “The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.” ▲ “Garden Party” (from “The Dangerous Journey” (1977)) by Tove Jansson The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience. ▲ “The Floating Theatre” (from “Moominsummer Madness” (1982)) by Tove Jansson on The Frame “At the heart of the Moomin stories is a sense of kindness, curiosity and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.” Samsung Art TVs — including OLEDs1 now supported starting in 2026 — sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced. Availability The Moomins collection will be available globally on Samsung Art Store from May 18. About Moomin The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions and theme parks — and continue to take new forms. Find out more about Tove Jansson and the Moomins here: www.moomin.com www.tovejansson.com Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎View the full article

Samsung Electronics is hosting its Australian Tech Summit 2026 in Sydney on May 14 and 15, offering media and industry professionals a deep dive into its latest AI-powered TV and an early look at its Odyssey gaming monitors ahead of their global rollout. The event features hands-on demonstrations highlighting how AI enhances picture quality, viewing experiences and display performance across Samsung’s Micro RGB, OLED and gaming displays. The technologies showcased at the summit reflect Samsung’s long-standing leadership in the category, with the company ranking as the global TV market leader for 20 consecutive years.1 ▲ Media and industry professionals experience Samsung’s 2026 AI display innovations firsthand. Micro RGB for Premium Home Viewing A key focus of the event is Samsung’s new Micro RGB TV lineup, led by the flagship 75-inch R95H and R85H models. Designed for premium home viewing, the lineup delivers precise color, deep contrast and an immersive picture quality. ▲ Samsung demonstrates the 75-inch Micro RGB TV (R95H) during a side-by-side picture quality comparison. Samsung is also expanding Micro RGB technology with screen sizes ranging from 55 to 115 inches, bringing its core strengths — including rich color, sharp contrast and refined local dimming — to more home environments. Powered by the Micro RGB AI Engine Pro, Samsung’s latest Micro RGB TVs optimize color and contrast in real time for lifelike detail. The lineup also achieves 100% of the BT.2020 color range and includes certified Glare Free technology to reduce reflections for a clearer viewing experience. Features such as Micro RGB Precision Color 100 and Vision AI Companion (VAC) further enhance picture quality and personalized viewing. OLED Innovation Powered by AI Samsung’s 2026 OLED lineup combines cinematic picture quality, refined design and intelligent features to elevate the viewing experience. Leading the lineup is the 77-inch S95H, which delivers brighter OLED performance, advanced HDR processing and a premium design that stands out even when the screen is off. VAC brings AI to the center of the screen experience, offering a more natural way to interact with the TV and discover relevant content. Additional Samsung AI features further expand the OLED experience beyond picture quality. AI Upscaling Pro improves low-resolution content by enhancing clarity, depth and contrast, while AI Soccer Mode Pro optimizes picture and sound for live sports and AI Sound Controller Pro gives viewers greater control over dialogue, background music, crowd noise and commentary. HDR10+ Advanced technology delivers more precise brightness control, improved tone mapping and a more dynamic picture. Combined with certified Glare Free technology that minimizes reflections, the S95H maintains exceptional contrast and sharpness, even in bright spaces. The S95H also features Samsung’s new FloatLayer Design for a lighter, gallery-inspired look. Art Mode and Samsung Art Store allow the TV to function as both a screen and a piece of home décor. ▲ Samsung presents its latest OLED innovations, including improvements in brightness, HDR performance and AI-based features. Odyssey Gaming Monitors for Speed and Immersion Samsung is expanding its Odyssey lineup with gaming monitors ranging from glasses-free 3D immersion to ultra-fast OLED performance and sharp 6K resolution. ▲ Samsung showcases its latest gaming monitor lineup — including OLED and 6K models. Leading the lineup is the 27-inch Odyssey 3D (G90XF model), featuring Eye Tracking and View Mapping technology for natural, glasses-free 3D immersion. With a 165Hz refresh rate and 1ms GtG2 response time, it delivers smooth, responsive gameplay. Also on display is the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor offering a native 165Hz refresh rate, Dual Mode support up to 330Hz in 3K and VESA-certified DisplayPort 2.1 connectivity. Samsung’s OLED gaming monitor lineup further expands performance with the 32-inch Odyssey OLED G8 (G80SH model), delivering 4K QD-OLED visuals at 240Hz. Samsung OLED Safeguard+ technology also helps maintain long-lasting picture quality. ▲ Andrew Sohn, Senior Engineer, Samsung Electronics, presents the Odyssey OLED G8 monitor, giving attendees the opportunity to experience its advanced display performance. Shaping the Next Era of Screens “Samsung’s 2026 display lineup combines the features consumers value most in TVs and monitors, including stunning picture quality, thoughtful design and AI features that make screens more personal and intuitive,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Across the lineup, Samsung is delivering a more complete screen experience for how people watch, play and work every day.” With its 2026 portfolio, Samsung is expanding advanced screen technologies and AI features across a broader range of products and price points. From home entertainment and gaming to everyday productivity, the lineup reflects a future in which screens are smarter, sharper and more personalized than ever. Source: Omdia, Feb 2026. Results are not an endorsement of Samsung. ︎Gray-to-Gray. ︎View the full article

As visitors make their way through the line for ‘Safari World: The Wild’ at Everland, Korea’s largest theme park located in Yongin, Gyeonggi Province, a surprising encounter turns the wait into an extension of the safari adventure itself. On a display with true-to-life scale, realistic tigers and lions appear ready to leap out of the screen and into the queue, adding a heightened sense of excitement before the experience begins. Samsung Electronics recently installed its glasses-free 3D display, Spatial Signage, at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung’s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses — all within a slim 52-millimeter profile. Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display. ▲ Spatial Signage installed in the waiting area of Everland’s Safari World Spatial Signage Sets the Stage for a Safari Adventure Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and “screen-breaking” three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead. ▲ Spatial Signage heightens anticipation for the safari adventure with its glasses-free 3D visuals. “Following Safari World’s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience — from entry and waiting lines to the safari bus ride — under a unified theme,” said Jiyeon Bae, Leader of Partnership & Alliance Group, Resort Business Division at Samsung C&T. “We saw Spatial Signage as the most effective way to lead guest into the safari adventure.” Bae added, “To create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors’ sense of immersion.” Despite its large 85-inch size, the display also offers considerable flexibility in installation. “Taking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World’s atmosphere,” Bae said. “This allowed us to position the display naturally within the queue without disrupting the overall environment.” ▲ Bae said watching young children stop to look at the animals on screen shows how Spatial Signage adds a unique element of fun to the waiting area. “Spatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,” noted Bae. “When young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.” Turning The Wait Time Into a Fascinating 3D Experience Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun. ▲ Visitors take photos with the animals on Spatial Signage, turning time spent waiting into part of the overall experience. One visitor who came to Everland with family said, “It felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.” The visitor added, “Seeing the children get excited even before meeting the real animals has made the trip especially worthwhile.” Students visiting on a field trip were equally impressed. “I thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,” said one student. ▲ Visitors described the vivid movement of the animals on screen as strikingly lifelike. “Seeing the wild animals we are about to meet truly built the anticipation for the safari,” said a couple waiting in the queue together. “It feels like we have already stepped into the safari before even getting on the bus.” A group of tourists visiting Korea also shared their impressions: “The tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.” Where Technology Meets Space — A New Spatial Interface ▲ Jin, CEO of Klleon, the content development company, emphasized the role of Spatial Signage, serving as an innovative interface that enables visitors to experience the space itself. “Spatial Signage goes beyond simply delivering information — it serves as a spatial interface that enables visitors to directly experience the place they are visiting,” said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. “We focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.” At Everland’s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung continues to set the standard for immersive and engaging display experiences across industries. View the full article

Today, design goes beyond refining a product’s appearance — it embraces user preferences and harmonizes with the surrounding space. Embodying this human-centered design approach, “Expressive Design”, Samsung Electronics achieved a remarkable milestone at the globally renowned Red Dot Design Award 2026, with all 16 of its submitted entries1 recognized. Samsung Newsroom sat down with designers from the Visual Display (VD) Business to hear the stories behind their design philosophy and innovation. ▲ (From left) Jangho Kim, Sanghyeon Na, Chulyong Cho, Minsun Kang, Jaeneung Lee and Yongjoo Lee OLED TV S95H: A New Direction in TV Design The OLED TV S95H received the Best of the Best award in the Product Design category, taking the long-standing paradigm of minimalist TV design in a new direction — one defined by presenting only what is necessary and boldly revealing its structure to create a framed, art-like object with a screen that appears to float. ▲ The OLED TV S95H, honored as the Best of the Best at the Red Dot Design Award 2026.2 Q. The S95H moves beyond the conventional bezel-less design to emphasize its presence as a design object. What inspired this paradigm shift? Cho: Bezel-less designs have become the norm in today’s TV market, and it is increasingly difficult for brands to express a distinct identity. Beyond ultra-slim form factors, we believed it was time to rethink what a TV means in living spaces. ▲ (From left) A comparison of a conventional OLED TV and the OLED TV S95H As TVs become larger, their presence within a space continues to grow. We believed it was important for the TV to blend naturally into the space, much like furniture or a lifestyle object. By incorporating various colors and materials into the frame, we developed designs that enable users to reflect their personal tastes. ▲ Chulyong Cho, Head of the Design Team, VD Business at Samsung Electronics Q. The FloatLayer design — where the front panel appears to float in front of a metal frame — stands out. What kind of experience were you ultimately aiming to deliver through this design? Cho: Our goal was to add both the atmosphere of the space and viewing immersion. We boldly exposed the metal plate to soften the contrast between the screen and its surroundings so that the product can seamlessly blend into its environment like it’s part of the interior. We also separated the screen and frame into different layers to create a more immersive experience. The screen layer highlights the OLED technology and picture quality of the S95H, while the frame layer helps the product integrate naturally into the living space. ▲ The OLED TV S95H preserves the ultra-slim profile that defines OLED displays while exposing its rear metal plate in all directions. Breaking away from the conventional approach of eliminating the surrounding bezel, the design instead layers two contrasting materials to maximize visual impact. By prioritizing harmony with the surrounding space, the designers were able to create the S95H’s distinctive structure. The S95H does not stop at a fixed sense of beauty. It allows users to express their personal taste through customizable elements integrated into its exterior. prev next ▲ The OLED TV S95H features magnetic, attachable decorative frames that come in a variety of colors and materials to match diverse preferences and lifestyles. Q. The customized decorative frames and art pattern on the back of the TV are also impressive. Where did these ideas begin? Lee: We wanted to reflect users’ diverse interior preferences directly in the product — from wood tones and white tones to colorful styles. To achieve this, we applied an assembly structure that allows users to attach and detach decorative frames magnetically, with additional frame options available separately in various colors and materials to reflect their lifestyle. ▲ Jaeneung Lee, Head of the Product Design Group, VD Business For the TV’s rear pattern, we used precision molding technology to arrange small cells in a random pattern, creating a surface with a texture that subtly changes depending on the light and viewing angle. This allows users to experience a new sense of detail every time they use the TV. ▲ (From left) The OLED TV S95H’s rear pattern and its enlarged view Q. Users have a growing preference for zero-gap wall mounting. How have you responded to this? Lee: No matter how beautifully a TV is designed to resemble a piece of art, it can lose its appeal and sense of immersion if it protrudes from the wall. Essential elements required for operation — like sound holes and vent holes — were carefully integrated between the display and the frame, allowing them to remain out of the users’ line of sight while fully maintaining their functionality. With this approach, the TV fits closely against the wall, creating a clean, gallery-like composition — as if a framed piece of art were hanging in the space. ▲ The S95H was designed to minimize the size of the wall mount and integrate it into the rear of the TV, allowing it to sit as close to the wall as possible. Where Design, Sound and Usability Converge Beyond its elegant design, The S95H delivers three-dimensional, immersive audio through the gap between the screen and the metal plate, creating a deeply immersive listening experience. Moreover, the Wireless One Connect solution minimizes complex cable connections to maintain a clean, refined look while ensuring reliable wireless use even over long distances. ▲ The Wireless One Connect solution TVs Designed for Any Space Building on this achievement, TVs should evolve into lifestyle objects that reflect diverse user preferences and blend into any space. While delivering optimal viewing, the goal is to create harmonious aesthetics that allow users to express their personal style through design. Looking ahead, Samsung will continue to advance its human-centered Expressive Design philosophy to reshape homes and everyday lives. The two products honored with the Best of the Best distinction were the OLED TV S95H and the Bespoke AI Laundry series. Fourteen additional products were named winners: Music Studio 5, The Movingstyle, Bespoke AI Refrigerator Family Hub, Bespoke AI Jet Bot, Bespoke AirDresser, Bespoke AI Ice Water Purifier, Bespoke AI WindFree Pro Air Conditioner, Jet Fit, Bespoke AI WindFree Combo Gallery Pro Air Conditioner, Galaxy Z Fold7, Galaxy XR, 5G Street Radio Solution, Spatial Signage and Portable SSD T7 Resurrected. ︎These images are for illustrative purposes only and include elements created using generative AI tools. ︎View the full article

▲ “The Parakeet and the Mermaid” (1952-1953) by Henri Matisse on The Frame Pro © Succession Henri Matisse, c/o Pictoright Amsterdam/Stedelijk Museum Amsterdam Samsung Electronics has partnered with the Stedelijk Museum Amsterdam to present a curated selection from its modern and contemporary collection on Samsung Art Store. The Stedelijk Museum Amsterdam is known for its association with movements such as De Stijl and for its focus on modern art and design. Its collection includes works that use strong color, geometric forms and bold compositions, all elements that continue to influence how interiors and objects are designed today. Highlights include “The Parakeet and the Mermaid” by Henri Matisse, alongside pieces by Kazimir Malevich, Vincent van Gogh, Paul Cézanne, Claude Monet and Jan Toorop, reflecting the breadth of the Stedelijk’s modern European collection. ▲ “Old Oaks in Surrey” (1890) by Jan Toorop on Samsung Neo QLED Living spaces are becoming more expressive, with art at the center of the home. The Stedelijk Museum Amsterdam joins leading institutions on Samsung Art Store, including The Metropolitan Museum of Art, The Museum of Modern Art and Tate, alongside a broader mix of editorial, photographic and design-led brands. “The Stedelijk Museum Amsterdam aims to introduce modern art and design to the widest possible audience,” said Rein Wolfs, Director, Stedelijk Museum Amsterdam. “It’s a significant development, allowing people around the world to explore our collection in detail from home.” “At Samsung, we see the home as a key space for experiencing art,” said Marta Di Gioia, Curator for Samsung Art Store Europe. “By featuring works like Matisse’s ‘The Parakeet and the Mermaid’ on Samsung Art Store, we enable people to live with art that has shaped modern culture.” Samsung Art TVs, including OLED,1 newly joining in 2026, sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store — now available on more Samsung TVs — features a growing collection across genres and eras, redefining how art is discovered and experienced. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎View the full article

Samsung Electronics today announced the global launch of the 32-inch Samsung Spatial Signage (SMHX model), adding a compact format to its glasses-free 3D commercial display lineup. Designed for narrow shelves and counters, it gives brands a flexible way to present product-focused content in full 3D rotation.1 “The 32-inch Spatial Signage makes immersive 3D accessible across a much wider range of commercial environments,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Combined with our growing portfolio of displays and solutions, the new model reflects Samsung’s commitment to building a connected commercial display ecosystem that customers can rely on, wherever they operate.” Smaller Format, Bigger Impact at Shelf Level The 32-inch model follows the global rollout of the 85-inch Spatial Signage earlier this year. While the 85-inch model is designed for large, high-impact retail installations with life-size product visuals, the 32-inch model brings the same glasses-free 3D experience to shelves, counters and other compact spaces. Suited for a wide range of environments, including retail, public spaces, entertainment venues, education and hospitality, the smaller format brings immersive 3D content to places where close-up visibility matters most. The 32-inch Spatial Signage helps highlight featured products, promotional content, exhibit information, campus messaging and other high-impact content. Spatial Signage uses Samsung’s patented 3D Plate technology, which applies binocular parallax to deliver different images to each eye, creating cinematic depth without 3D glasses. It retains full clarity while showing all sides of a product in realistic 360-degree rotation. Weighing just 8.5 kg with a sleek 49.4 mm slim profile, the 32-inch model features FHD resolution (1,080 x 1,920) in a 9:16 portrait format. Unlike bulky box-type 3D displays, it is lightweight, easy to install and compatible with industry-standard VESA wall mounts for wall or stand placement, much like conventional signage.2 Spatial Signage has earned industry recognition, including a CES 2026 Innovation Award in the Enterprise Tech category and a Silver award at the Edison Awards. Going forward, Samsung plans to further expand the Spatial Signage lineup with new sizes, including a 55-inch model. More Control and Creativity With Samsung VXT Samsung also announced new updates to Samsung VXT, its cloud-based digital signage platform.3 The update brings new capabilities to Samsung’s full digital signage portfolio,4 including Spatial Signage. Businesses can use VXT to manage connected screens across multiple locations, schedule and automate content delivery and create signage-ready video content directly within the platform. To further enhance remote management, Samsung has added scheduling capabilities to screen presets, allowing screen settings such as brightness, volume and on/off timers to be applied across connected displays at a designated time or according to a set schedule, including outside operating hours. VXT also includes Smart Download, which helps minimize network traffic load by enabling content to be downloaded by some screens and shared with other connected screens on the same network.5 Released earlier this month, AI Studio app enables users to create signage-ready videos from a single product image and a text prompt, with an option to upscale output to 4K UHD resolution at 60 frames per second. The app also includes an option to optimize content for Spatial Signage to enhance the overall 3D viewing experience. Samsung VXT has also expanded its content management capabilities with the following features: Event now includes automated content transitions, adding new event types, like weather conditions. This allows businesses to automatically display content based on real-world weather conditions.6 For example, signage can promote rain gear in wet weather and switch to sun hats in sunny conditions, allowing businesses to manage content more dynamically across different scenarios. Multiple Takeover enables synchronized content transitions across all linked screens based on a preset schedule and playback cycle, allowing centralized control over large-scale content campaigns. Streaming Widget enables real-time streaming of live broadcast content directly on connected displays, with support for closed caption settings. Samsung’s continued focus on advancing both display hardware and platform capabilities has contributed to its position as the world’s No. 1 commercial display provider for 17 consecutive years.7 For more information, visit www.samsung.com. Now available in Korea, the 32-inch Spatial Signage will roll out to global markets throughout 2026. Availability of Spatial Signage may vary by size and region. ︎Spatial Signage supports wall mount installation. Wall mount and stand accessories are sold separately. ︎Samsung VXT is sold separately and availability varies by region. Additional usage fees may apply for certain apps within the platform. ︎Samsung VXT is available on signage running Tizen 4.0 or above. ︎Smart Download is supported on signage running Tizen 6.5 or above. ︎Weather data is sourced through The Weather Channel (TWC) widget. ︎Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. Omdia. For general information only; not an endorsement/certification/recommendation; no liability for reliance. ︎View the full article

Using Samsung Hospitality TVs and LYNK Cloud, The Apurva Kempinski Bali complements its five-star service with a seamless, personalized experience. Perched atop the cliffs of Nusa Dua, Bali, Indonesia, the luxury resort blends grand Balinese architecture, sweeping ocean views and a thoughtfully designed stay — where every detail, including in-room and on-property digital touchpoints, feels curated and intentional. ▲ The Apurva Kempinski Bali “We believe personalized service and elegance should extend into the digital space, ensuring each interaction reflects the warmth and refinement our guests expect,” said Eva Gepak, Executive Assistant Manager at The Apurva Kempinski Bali. Samsung Newsroom explored how Samsung display technologies elevate the guest experience at the resort. Where Comfort Meets Connectivity Designed as an open-air theater inspired by the Majapahit era, The Apurva Kempinski Bali features 475 guest rooms, suites and villas — each blending craftsmanship, culture and modern comfort. Within these spaces, the digital experience extends naturally. ▲ Guests can easily stream content to Samsung Hospitality TVs with built-in Google Cast. Samsung Hospitality TVs (HBU8000 model) in every room deliver 4K picture quality in an AirSlim design that complements the interiors. With Google Cast built in, guests can stream content from Android and iOS devices directly to the screen — no dongles or extra login steps required. “Guests appreciate ordering services directly from the in-room TV and how easily they can stream their own content — just like at home,” said Gepak. “The technology enhances comfort and makes their stay feel more personal.” Personalized Service, On Screen When guests arrive, in-room on-screen features help them settle in and explore. Personalized welcome messages, amenity highlights and timely recommendations keep key information accessible. ▲ Guests can navigate personalized services directly through the in-room TV. Powered by LYNK Cloud, these digital touchpoints help guests discover the property while remaining polished and unobtrusive. At a resort where every detail is considered, this layer supports the premium atmosphere throughout. A Connected Experience Across the Resort The same ease extends beyond the guest room, with Samsung display technologies keeping guest-facing content current, coordinated and aligned with the resort’s overall tone. ▲ The Apurva Kempinski Bali uses LYNK Cloud to deliver efficient in-room messaging and personalized guest communications. Through LYNK Cloud’s centralized platform, staff manage TVs and digital signage, update messaging remotely and maintain a consistent experience across rooms and shared spaces — supporting the smooth, coordinated service expected of a five-star destination. “This collaboration shows how connected displays, cloud platforms and thoughtful design elevate an exceptional property into a digitally empowered resort — setting a new benchmark for luxury hospitality in Asia,” said Kelly Zakaria, IT Manager at The Apurva Kempinski Bali. Technology That Complements the Experience In hospitality, technology works best when it feels like a natural extension of the stay. At The Apurva Kempinski Bali, Samsung Hospitality TVs add a modern digital layer to an experience defined by warmth and detail. “Working with Samsung has been an outstanding experience,” said Zakaria. “From consultation and technical setup to post-installation support, every step was guided with clarity and care.” View the full article

Watch Face Studio (WFS) allows designers to create custom watch faces for Galaxy Watches running Wear OS powered by Samsung with powerful visual and interactive features. One of the newest additions to the software is the Photo slot feature, which lets users personalize watch faces by adding images from their phones through the companion app (Galaxy wearable), making designs more dynamic and customizable. This blog demonstrates how designers can implement the Photo slot feature in a watch face project and allow users to customize backgrounds directly from their phones. The blog covers: • Adding a background image using a Photo slot • Setting the Photo slot properties • Customizing the Photo slot using the companion app The sample project includes some images that requires the use of the Photo slot feature. Adding a background image using Photo slot To begin, create a new watch face project in WFS. Instead of adding a Preset image, use the Photo slot component. The Photo slot component allows adding only one image to the project. However, after deploying the watch face on a real device, the Photo slot enables the inclusion of multiple images within it. NoteThe Photo slot feature allows only one slot per project, and adding another turns off the feature in the components. In the sample project, different times of the day are used to display the background image. This ensures that the watch face has a ready-to-use appearance when it first loads. Additional background images are provided with the sample project file, such as: ● Noon ● Evening ● Night In this project, the Morning theme is already added within the watch face design. The other themes are demonstrated later through customization using the companion app. Setting Photo slot properties The Photo slot component has two options in the "WHEN TO CHANGE PHOTO" section of the properties: • When watch face is tapped (the default value) • When watch wakes In this project, the When watch face is tapped option is selected. This option allows the user to quickly and interactively change the watch face background by tapping the watch screen to cycle through the available images in the slot. The Photo slot also includes another property called When watch wakes. When enabled, the background automatically changes whenever the watch screen turns on. Deploying the watch face After configuring the Photo slot and watch face elements, the project can be deployed to a real Galaxy Watch. For guidance on deploying the watch face to a real device, refer to Connecting Galaxy Watch to Watch Face Studio over Wi-Fi. Customizing the Photo slot One of the main advantages of the Photo slot feature is that it allows end users to customize the watch face with their own photos. Once the watch face has been deployed, the user can then customize it with their own background images by following the steps below: Open the companion app on the connected phone. Tap the Customize button. Click on the ‘+’ sign to add images. NoteThree sample images are included with the sample project. To use these images, download and store them with your phone's photos. The process opens the phone's photos and provides options to select images. After images have been added, they are displayed on this screen, along with an option to delete them. The first added image is automatically set as the background image. Testing on a real device ensures that the Photo slot interaction behaves correctly and the tap-based background switching works smoothly. Conclusion The Photo slot feature in Watch Face Studio introduces a powerful way to create customizable watch faces. By combining the built-in background image with user-selected images through the companion app, designers can deliver watch faces that are both visually appealing and highly customizable. If you have questions or need help with the information presented in this article, you can share your queries on the Samsung Developers Forum. You can also contact us directly for more specialized support through the Samsung Developer Support Portal. View the full blog at its source

▲ “Autoportrait” (1929) © Tamara de Lempicka Estate, LLC / ADAGP, Paris Samsung Art Store introduces 22 works by Tamara de Lempicka, a defining Art Deco artist. Renewed interest in the style — often linked to a broader “Neo-Deco” revival — is bringing her signature aesthetic back into the spotlight for a new generation of design-conscious audiences across interiors and fashion. Known for bold compositions, sculptural forms and refined elegance, Lempicka’s work captures early 20th-century modernity. With clean lines, striking geometry and polished surfaces, her style continues to influence contemporary art, fashion and design. The collection includes some of Lempicka’s most celebrated pieces such as the iconic “Autoportrait” (1929), a self-portrait painted in Paris and commissioned by the German fashion magazine Die Dame to celebrate women’s independence. Also featured is “St. Moritz,” a sharply composed portrait showcasing her distinctive, highly stylized approach. A selection of still lifes further highlights the breadth of her practice, demonstrating her versatility across subjects while maintaining a cohesive visual identity. ▲ “St. Moritz” (1929) © Tamara de Lempicka Estate, LLC / ADAGP, Paris, on The Frame Pro. “At the heart of Tamara de Lempicka’s work is a powerful sense of identity, elegance and modernity,” said Marisa de Lempicka, President of the Tamara de Lempicka Estate. “It is important for us to continue sharing that vision in ways that resonate with contemporary audiences. This collaboration with Samsung Art Store enables her work to enter new spaces.” With the addition of Lempicka’s work, Samsung Art Store expands its portfolio in step with evolving design trends — offering new ways to personalize living spaces with culturally relevant art. The collaboration also reflects the platform’s commitment to accessibility, bringing diverse artistic voices into everyday environments and broadening engagement with significant pieces. “Tamara de Lempicka’s work has a timeless quality that feels especially relevant as Art Deco comes back into focus,” said Marta Di Gioia, Curator for Samsung Art Store Europe. “The work retains its boldness and modernity without losing its original edge.” For nearly a decade, Samsung has shaped the future of art in the home. Introduced in 2017, The Frame — the world’s first Art TV — transformed blank screens into curated canvases. By 2025, the Art TV lineup expanded to include Neo QLED, Micro RGB and Micro LED, with OLED1 joining in 2026. Samsung Art Store now reaches more TVs than ever, offering a growing catalog across genres and periods and reshaping how people discover and enjoy art. Samsung Art Store is available on select OLED models only (S95H globally and S99H in Europe). ︎View the full article

April 2026 Startup Incubation Program for Mobile Innovations, "Samsung Mobile Advances" is Now Open for Applications Our startup incubation program, “Samsung Mobile Advances,” is inviting innovators to apply. Join Samsung Electronics for a 6-month proof of concept (PoC) project and turn your ideas into reality. The incubation program offers comprehensive support throughout the entire process, including research funding and expert mentoring across mobile domains, as well as with opportunities for future partnerships. Please visit the following link for more details on the schedule and application process. Learn more about Samsung Mobile Advances Samsung Wallet Launches Digital Home Key for Smart Door LocksSamsung Wallet has expanded its versatility with an update that adds digital home keys. By integrating with Aliro-certified smart locks, users can now control their locks directly, using Samsung Wallet and securely manage and share these digital keys with family members. Your Galaxy smartphone is your new front door key. And, it goes beyond simple access. By syncing with SmartThings, you can achieve true home automation—managing home IoT devices, setting routines, and receiving notifications—all in one place. Check out our blog for more information on how to set up these features. Galaxy Store Solutions to Prevent Cross-Store Application Updates Do you publish your application in more than one app store? Did you know that users can update your application on their device through a different store than the one they originally installed it from? If your application provides different feature sets in different app stores, it is recommended that you prevent cross-store application updates from occurring. Read this Samsung Developer Portal article to learn about cross-store application updates, key considerations when replacing one app store’s version of an application with another, and how to prevent cross-store updates. Learn more Samsung Officially Launches Samsung Browser for PC Samsung Electronics has officially launched the PC version of Samsung Browser, delivering a powerful connected experience that bridges mobile and PC environments. Samsung Browser for PC synchronizes browser data such as bookmarks and browsing history in real time. With "Samsung Pass" enabled, users can enjoy easier log-in experience with the autofill feature within the PC browser. Samsung Browser’s built-in agentic AI, developed in collaboration with Perplexity, understands the content and context of web pages to provide a more convenient browsing experience. Expanding the target beyond simple text content, it can also analyze and understand video content, enabling custom solutions such as creating travel itineraries or locating and playing specific scenes. Samsung Browser is available on Windows 11 and some Windows 10 (version 1809 or later) environments. Find out about its advanced AI capabilities and seamless connected experience on the Samsung Electronics Newsroom. Learn more Send Push Notifications to Samsung Wallet Users Using the Send Notification API Samsung Wallet goes beyond simply providing an e-wallet service for its customers, offering a range of features that help partners increase user engagement and drive business growth. One such feature is sending push notifications, allowing partners to send notifications directly to users’ wallet cards using pre-approved message templates. This tutorial walks you through the implementation of the Send Notification API based on an example scenario where a partner server sends push notifications. Read the detailed implementation guide on our blog, covering everything from onboarding to obtain security certificates to creating card and notification templates. Learn more Building a Flutter Application with Samsung Pay: Full Guide Use the official Samsung Pay SDK Flutter plugin to integrate a secure and seamless payment system into your Flutter application. The plugin allows you to manage native SDK communication internally with the Dart API, which is supported without having to write a custom platform MethodChannel. This reduces the risks of integration and supports the most secure payment system. In this blog article, you will learn how to build a sample Flutter application by following the best practices recommended by Samsung Pay. Download the complete sample project and learn how to integrate the Samsung Pay payment system into your Flutter application. Learn more Evolution of the CU–DU Split Architecture for AI-Native 6G RAN With the introduction of 5G networks, the wireless RAN has evolved into a modular architecture composed of the Radio Unit (RU), Distributed Unit (DU), and Central Unit (CU). This shift has produced substantial benefits in terms of flexible management of computing resources and multi-vendor interoperability. As the industry pivots toward the 6G era, we are preparing to transition from conventional integrated RAN products to an AI-native framework that has AI embedded at every layer, based on the strategic value of the CU-DU split architecture. To be a key foundation for new business opportunities, this architecture implements large-scale, intent-based RAN self-optimization by embedding AI capabilities into the Central Unit. It supports RAN Data-as-a-Service that exposes a vast amount of network data and flexible RAN sharing models among multiple operators, allowing it to scale to diverse operational structures in next-generation networks. Explore more about the CU-DU split architecture, which will drive the smarter and faster advancement of 6G RAN with unprecedented capabilities on the Samsung Research blog. Learn more DAM-VLA: A Dynamic Action Model-Based Vision-Language-Action Framework for Robot Manipulation Conventional robot learning methods train policies on datasets curated for specific robots and tasks, achieving high precision in targeted scenarios but showing poor generalization performance across diverse environments and tasks. Recently, Vision-Language-Action (VLA) models based on Vision-Language Models (VLM) have demonstrated impressive performance in multi-task learning and generalization. However, to achieve both task-specific precision and broad generalization in dynamic environments, it is crucial to leverage the inherent capabilities of VLMs even more. Samsung Research proposes the DAM-VLA framework, which distinguishes between arm movements that cover a larger spatial range and gripper manipulation that is confined to localized regions, and applies appropriate action models using VLM-based reasoning. By combining action routing (that interprets visual and linguistic cues to select appropriate action models) with a dual-scale weighting mechanism that dynamically coordinates arm movement and gripper manipulation, the new framework has achieved superior success rates compared to the existing VLA methods in both simulated and real-world pick-and-place experiments. This study shows the potential of DAM-VLA as a foundational framework for next-generation adaptable robotic systems. Learn more about it on the Samsung Research blog. Learn more View the full blog at its source

Health and fitness are the most popular features for Galaxy Watches running Wear OS powered by Samsung. Implementing these features requires a continuous data stream to work effectively and seamlessly. One of the most common challenges third-party developers face is keeping a sensor like the heart rate monitor active, even when the watch screen is off. By default, Wear OS efficiently optimizes power consumption to extend usage time. As part of this optimization, sensor data collection may stop when the screen is off. This presents a challenge for applications that require continuous monitoring, such as health trackers, workout assistants, or medical-grade wearables. What Happens When the Screen Turns Off When a Galaxy Watch screen turns off, the system enters a low-power state to preserve battery. During this time: The CPU may slow down or suspend execution of background threads. Registered sensor listeners can stop receiving updates. Any active work in your Activity pauses. To keep sensor data flowing, your application needs two things: A foreground service to keep your code running in the background. A wake lock to prevent the CPU from going into a deep sleep state. This tutorial shows how to create a simple Galaxy Watch application that continuously collects heart rate data, even when the screen is off, using a foreground service and a wake lock and all the code examples are provided in a downloadable sample application. Let's Start Coding Step 1: Create a New Wear OS Project Open Android Studio and create new project from scratch: Go to File > New > New Project > Wear OS Tab > Empty Wear App. Fill in the project details in the New Project window. Figure 1: Create a new wearable application in Android Studio Click Finish and wait for Gradle sync to complete. Step 2: Configure Permissions in AndroidManifest.xml In the AndroidManifest.xml file, add the following permissions to access the heart rate sensor, foreground service, and wake lock. <uses-permission android:name="android.permission.BODY_SENSORS" /> <uses-permission android:name="android.permission.FOREGROUND_SERVICE" /> <uses-permission android:name="android.permission.FOREGROUND_SERVICE_HEALTH" /> <uses-permission android:name="android.permission.WAKE_LOCK" /> <uses-permission android:name=" android.permission.BODY_SENSORS_BACKGROUND " /> <uses-feature android:name="android.hardware.type.watch" /> NoteThe BODY_SENSORS_BACKGROUND permission is required on Android 12 (API 31) and above for collecting sensor data when the application is not in the foreground. Register the SensorService in the manifest: <service android:name=".SensorService" android:enabled="true" android:exported="false" android:foregroundServiceType="health" /> NoteIf you forget foregroundServiceType="health" in the manifest, your application will crash with a SecurityException on Android 10 (API 29) and above when trying to read sensors from a foreground service. Step 3: Design Your Watch UI Layout The watch UI can be designed entirely according to your preference. In this content, only two buttons have been used to start and stop the service and a TextView to show the result to keep it simple. Wear OS screens are small, so keeping the layout simple is the best practice. To implement the UI, edit app/res/layout/activity_main.xml. The following code implements a sample UI: <?xml version="1.0" encoding="utf-8"?> <androidx.constraintlayout.widget.ConstraintLayout xmlns:android="http://schemas.android.com/apk/res/android" xmlns:app="http://schemas.android.com/apk/res-auto" xmlns:tools="http://schemas.android.com/tools" android:layout_width="match_parent" android:layout_height="match_parent" android:padding="16dp" tools:context=".MainActivity" tools:deviceIds="wear"> <LinearLayout android:layout_width="match_parent" android:layout_height="match_parent" android:gravity="center" android:orientation="vertical"> <TextView android:id="@+id/heart_rate_text" android:layout_width="wrap_content" android:layout_height="wrap_content" android:text="--" android:textColor="#90EE90" android:textSize="24sp" android:layout_marginBottom="16dp"/> <Button android:id="@+id/start_button" android:layout_width="wrap_content" android:layout_height="wrap_content" android:text="@string/start_sensors" /> <Button android:id="@+id/stop_button" android:layout_width="wrap_content" android:layout_height="wrap_content" android:layout_marginTop="8dp" android:text="@string/stop_sensors" /> </LinearLayout> </androidx.constraintlayout.widget.ConstraintLayout> Step 4: Edit MainActivity.java Inside MainActivity.java, sensor permissions must be requested at runtime. onCreate() : You need to initialize all the UI components inside the onCreate() method. This example uses two Button instances, for starting and stopping the service, and one TextView , for showing the result. Before staring the service, you have to check all the runtime permissions. heartRateTextView = findViewById(R.id.heart_rate_text); //initialize globally to use it outside of the method Button startButton = findViewById(R.id.start_button); Button stopButton = findViewById(R.id.stop_button); if (startButton != null) { startButton.setOnClickListener(v -> { if (checkPermissions()) { if (checkBackgroundPermission()) { startSensorService(); } else { requestBackgroundPermission(); } } else { requestPermissions(); } }); } if (stopButton != null) { stopButton.setOnClickListener(v -> stopSensorService()); } In this application, when the user taps the start button, the application checks both permissions in sequence, and the stop button stops the service. NoteOn Android 11 (API 30) and above, BODY_SENSORS_BACKGROUND must be requested as a separate step after foreground sensor permission is granted. The system does not grant this permission automatically. checkPermissions() : This method checks at runtime whether the BODY_SENSORS permission has been granted. On Galaxy Watch, the user must explicitly grant this permission on their device. private boolean checkPermissions() { return ContextCompat.checkSelfPermission(this, Manifest.permission.BODY_SENSORS) == PackageManager.PERMISSION_GRANTED; } checkBackgroundPermission() : This method checks for the BODY_SENSORS_BACKGROUND permission, which is essential for Wear OS 3+ devices (like Galaxy Watch 5, 6, 7) to access sensor data in all power states. private boolean checkBackgroundPermission() { if (Build.VERSION.SDK_INT >= Build.VERSION_CODES.Q) { return ContextCompat.checkSelfPermission(this, Manifest.permission.BODY_SENSORS_BACKGROUND) == PackageManager.PERMISSION_GRANTED; } return true; } startForegroundService() : On Android 8 (Oreo) and above, you must call this method instead of startService() when starting a foreground service. private void startSensorService() { Intent intent = new Intent(this, SensorService.class); if (Build.VERSION.SDK_INT >= Build.VERSION_CODES.O) { startForegroundService(intent); } else { startService(intent); } Toast.makeText(this, "Sensor Service Started", Toast.LENGTH_SHORT).show(); } stopSensorService() : Once the task is completed, call this method to reduce battery drain. private void stopSensorService() { Intent intent = new Intent(this, SensorService.class); stopService(intent); if (heartRateTextView != null) { heartRateTextView.setText("--"); } Toast.makeText(this, "Sensor Service Stopped", Toast.LENGTH_SHORT).show(); requestPermissions() : This method prompts the user for the BODY_SENSORS permission before starting the service. private void requestPermissions() { ActivityCompat.requestPermissions(this, new String[]{Manifest.permission.BODY_SENSORS}, PERMISSION_REQUEST_CODE); } requestBackgroundPermission() : This method prompts the user for the BODY_SENSORS_BACKGROUND permission. Since the sample application targets Android 13 (API level 33) or higher (currently set to 34), this permission is required if you want to access sensor data in the background, even when using a foreground service. Without it, the system can restrict or stop sensor data delivery when the application is not in the immediate foreground for an extended period. private void requestBackgroundPermission() { if (Build.VERSION.SDK_INT >= Build.VERSION_CODES.Q) { Toast.makeText(this, "Please allow 'All the time' sensor access in settings",Toast.LENGTH_LONG).show(); // On API 30+, background permission MUST be requested separately and // the user must be directed to settings manually in many cases, or through a system dialog. ActivityCompat.requestPermissions(this, new String[]{Manifest.permission.BODY_SENSORS_BACKGROUND}, BACKGROUND_PERMISSION_REQUEST_CODE); } } Override the onRequestPermissionsResult() method to handle the user's response to each permission request: @Override public void onRequestPermissionsResult(int requestCode, @NonNull String[] permissions, @NonNull int[] grantResults) { super.onRequestPermissionsResult(requestCode, permissions, grantResults); if (requestCode == PERMISSION_REQUEST_CODE) { if (grantResults.length > 0 && grantResults[0] == PackageManager.PERMISSION_GRANTED) { if (checkBackgroundPermission()) { startSensorService(); } else { requestBackgroundPermission(); } } else { Toast.makeText(this, "Permission denied to read sensors", Toast.LENGTH_SHORT).show(); } } else if (requestCode == BACKGROUND_PERMISSION_REQUEST_CODE) { if (grantResults.length > 0 && grantResults[0] == PackageManager.PERMISSION_GRANTED) { startSensorService(); } else { Toast.makeText(this, "Background permission denied. Data collection may stop when app is not in foreground.", Toast.LENGTH_LONG).show(); // Optionally start service anyway, knowing it might be limited startSensorService(); } } } Even if the background permission is denied, the service is started. This allows heart rate collection to continue while the application is visible, though data collection may pause when it moves to the background. BroadcastReceiver: Send an intent with the heart rate value to update the UI components in real time. This should be outside of the onCreate() method. private final BroadcastReceiver heartRateReceiver = new BroadcastReceiver() { @Override public void onReceive(Context context, Intent intent) { if (SensorService.ACTION_HEART_RATE_UPDATE.equals(intent.getAction())) { float heartRate = intent.getFloatExtra(SensorService.EXTRA_HEART_RATE, 0); if (heartRateTextView != null) { heartRateTextView.setText(String.format(Locale.getDefault(), "%.0f", heartRate)); } } } }; onResume() : Register a BroadcastReceiver inside this method to catch updates and display them in a TextView element. @Override protected void onResume() { super.onResume(); IntentFilter filter = new IntentFilter(SensorService.ACTION_HEART_RATE_UPDATE); if (Build.VERSION.SDK_INT >= Build.VERSION_CODES.TIRAMISU) { registerReceiver(heartRateReceiver, filter, Context.RECEIVER_NOT_EXPORTED); } else { registerReceiver(heartRateReceiver, filter); } } onDestroy() : This method stops the service when the activity is destroyed, preventing a dangling service. @Override protected void onDestroy() { stopSensorService(); super.onDestroy(); } Step 5: Edit SensorService.java This is the core of the tutorial. SensorService is a foreground service that registers a heart rate sensor listener and acquires a wake lock to keep the CPU active when the screen turns off. onCreate() : Initialize the SensorManager instance and request the wake-up sensor. Here, do not use the default sensor. Instead, request the wake-up version: sensorManager = (SensorManager) getSystemService(Context.SENSOR_SERVICE); if (sensorManager != null) { // Attempt to get the wake-up version of the sensor heartRateSensor = sensorManager.getDefaultSensor(Sensor.TYPE_HEART_RATE, true); if (heartRateSensor == null) { Log.i(TAG, "Wake-up heart rate sensor not available, falling back to non-wake-up."); heartRateSensor = sensorManager.getDefaultSensor(Sensor.TYPE_HEART_RATE); } } Standard sensors stop sending data when the screen turns off. The true parameter ensures the sensor can wake up the processor to deliver data even in deep sleep. onStartCommand() : Execute the foreground service notification. Promoting your service to the foreground is mandatory for the tracking to stay alive. This prevents Galaxy Watch from pausing your application after 60 seconds of screen-off time. Promote Immediately: In onStartCommand(), promote the service to the foreground immediately to satisfy Android’s background limitations. Build the Notification: Create a persistent notification that informs the user that heart rate tracking is active. Specify Service Type: Android 10+ requires the FOREGROUND_SERVICE_TYPE_HEALTH type for health sensors. Register Listener: Register the sensor listener to begin receiving heart rate events. Check the code here: @Override public int onStartCommand(Intent intent, int flags, int startId) { Notification notification = new NotificationCompat.Builder(this, CHANNEL_ID) .setContentTitle(getString(R.string.sensor_notification_title)) .setContentText(getString(R.string.sensor_notification_text)) .setSmallIcon(android.R.drawable.ic_menu_info_details) .setPriority(NotificationCompat.PRIORITY_DEFAULT) .build(); if (Build.VERSION.SDK_INT >= Build.VERSION_CODES.Q) { startForeground(1, notification, ServiceInfo.FOREGROUND_SERVICE_TYPE_HEALTH); } else { startForeground(1, notification); } if (heartRateSensor != null) { sensorManager.registerListener(this, heartRateSensor, SensorManager.SENSOR_DELAY_UI); Log.d(TAG, "Heart rate sensor registered."); } else { Log.e(TAG, "Heart rate sensor not available."); } return START_STICKY; } onSensorChanged() : To process sensor data and broadcast updates, implement this method to handle the actual data. Capture Value: Extract the heart rate from event.values[0]. Broadcast Result: Send a local broadcast with the heart rate value so your UI components can update in real-time. Here is the code: @Override public void onSensorChanged(SensorEvent event) { if (event.sensor.getType() == Sensor.TYPE_HEART_RATE) { float heartRate = event.values[0]; Log.d(TAG, "_________Heart Rate: " + heartRate); // Broadcast the result to update the UI Intent intent = new Intent(ACTION_HEART_RATE_UPDATE); intent.putExtra(EXTRA_HEART_RATE, heartRate); intent.setPackage(getPackageName()); // Ensure only this app receives the broadcast sendBroadcast(intent); } } onDestroy() : In this method, unregister the sensor listener to prevent excessive battery drain after the user is finished. @Override public void onDestroy() { if (sensorManager != null) { sensorManager.unregisterListener(this); //Stop sensor } Log.d(TAG, "Sensor service destroyed and listener unregistered."); super.onDestroy(); } Step 6: Download the Sample Application You may download the final projects here: SensorReadConExample (556.0 KB) 04/23/2026 Step 7: Run the Sample Application on Galaxy Watch To run the sample application on a Galaxy Watch: Connect Galaxy Watch to Android Studio over Wi-Fi. Run the sample application on your device. Tap START SENSORS and grant the sensor permission when prompted. When you see the second prompt (or toast), go to the System Settings > Apps > Permissions > Sensors and select All the time. Once granted, the data collection continues even if you close the application UI or the watch screen goes dark. When the screen turns off, heart rate logs continue in Android Studio Logcat. Tap STOP SENSORS when you want to stop data collection. This stops the service. Figure 2: Sample application output on a real device Figure 3: Data collection output in Logcat In Logcat, filter by the SensorService tag to see the collected heart rate readings. New readings arrive even while the watch screen is off. NoteYou need to wear the watch to read the heart rate data. Otherwise, it shows 0.0 as the value. Conclusion Following the steps above, you can build a Galaxy Watch application that collects heart rate data continuously—even when the screen turns off. This same approach applies to other sensors as well, allowing you to read any sensor data continuously in the background. If you have any questions about or need help with the information in this article, you can reach out to us on the Samsung Developers Forum or contact us through Developer Support. View the full blog at its source

Samsung Wallet is introducing a new feature called Trips, designed to simplify how users organize and access travel-related information and documents by bringing them into one place. Bringing your travel together Trips provides a centralized view of travel-related items associated with a specific journey. Users can group their booking confirmations for accommodations, flights, car rentals, and activities that are spread throughout Samsung Wallet into one single Trips timeline. Users can also add memos within the timeline to manage itineraries, reminders, or notes alongside their Wallet content — making Trips a single destination for everything related to a journey. Built for partners, ready to use What makes Trips especially valuable is that it works without any additional effort from partners. Samsung Wallet analyzes existing content and can make suggestions to create a new Trips timeline or add content to an existing Trips timeline—no code changes or new implementations are required by the partner. This creates a new contextual layer that deepens how users engage with your content, while extending the value of your existing integration into a meaningful part of the travel experience. As part of this open ecosystem, partners can expect: Zero-Effort Integration: Your existing Wallet content is surfaced in Trips—no additional development required. Expanding User Experiences: Trips gives users a structured way to engage with your travel content, from flight itineraries and hotel bookings to car rentals and activities. Deep Contextual Engagement: By becoming part of a unified travel timeline, your content reaches users at the most relevant moments throughout their journey. We look forward to seeing how Samsung Wallet Trips helps you build a more connected travel ecosystem. If you are interested in becoming a partner or want to learn more about the Add to Wallet process, please visit the resources below: Partner with Samsung Wallet Add to Wallet Process Overview View the full blog at its source

Samsung Electronics is hosting its 2026 European Tech Seminar in Frankfurt, Germany, from April 15–16, offering media and industry professionals an early, hands-on look at its latest AI-powered TV, display and audio innovations ahead of their global rollout. Now in its 15th year, the Tech Seminar brings together leading experts to experience Samsung’s newest technologies in a real-world setting. This year’s event focuses on how AI is reshaping the role of the screen — making it more adaptive, responsive and relevant in everyday life. Across its 2026 lineup, Samsung is expanding AI-powered capabilities to all TV models, reinforcing its commitment to making intelligent, personalized viewing experiences more widely accessible. ▲ Sangmin Lee from Samsung’s Picture Quality Solution Lab introduces the enhanced brightness of the new OLED and its reduced power consumption. Making the Screen More Helpful With Vision AI Companion At the center of this year’s seminar is Vision AI Companion (VAC), Samsung’s integrated AI platform designed to make the TV more intuitive and context-aware. ▲ Steffen Greb from Samsung’s ECSO demonstrates the Art mode and explains the Vision AI Companion. Working as an intelligent companion, VAC helps users engage with content more naturally — from surfacing real-time information about what’s on screen to supporting everyday activities such as discovering recipes or planning travel. By connecting entertainment with everyday utility, it extends the role of the TV beyond content into a more central part of the smart home experience. Samsung’s AI TV lineup elevates movies, sports and gaming with real-time optimization. AI Upscaling Pro sharpens low-resolution content with enhanced clarity, depth and contrast. AI Soccer Mode Pro adapts picture and sound to match the speed and intensity of live play. AI Sound Controller Pro analyzes dialogue, background music and sound effects, letting users fine-tune elements like crowd noise and commentary for a more immersive experience. Advancing Picture Innovation Across Premium Displays Samsung continues to expand its leadership in display innovation with its 2026 lineup. At the seminar, the company is showcasing its latest Micro RGB technology, delivering highly precise color control, deeper contrast and a more immersive visual experience. ▲ Olivia Lee from Samsung’s Picture Quality Solution Lab showcases Samsung’s latest Micro RGB technology. Powered by the Micro RGB AI Engine Pro, the display continuously refines color and contrast in real time. It also achieves 100% color coverage of BT.2020, demonstrating highly accurate and lifelike color expression. A 75-inch model on display highlights the scalability of the technology, along with enhanced local dimming performance. ▲ Youngju Oh from Samsung’s Picture Quality Solution Lab introduces a new color evaluation method with the emergence of BT.2020 for 100% Wide Color Gamut Display. Samsung’s 2026 OLED lineup — including the S99H, S90H and S85H — offers expanded options across different viewing preferences, combining deep blacks, rich color and refined design. The flagship S99H features a FloatLayer Design for a lighter, more elevated presence, along with Pantone Validated ArtfulColor for more faithful color reproduction. To improve viewing comfort across environments, Glare Free technology is now extended to the S90H, helping reduce reflections and maintain consistent picture quality in both bright and dim settings. Extending Performance Across Gaming Displays and Lifestyle Audio Samsung is also showcasing its display portfolio beyond TVs with new high-performance gaming monitors and lifestyle audio products. The gaming lineup on display includes the Odyssey G6 OLED gaming monitor (G60FS) with a 500Hz refresh rate, alongside the 32-inch Odyssey G8 (G80HS) featuring 6K resolution — delivering ultra-fast responsiveness and exceptional visual clarity for demanding environments. In audio, Samsung is expanding its lifestyle portfolio with Music Studio 7 and Music Studio 5, combining immersive sound with design that blends naturally into modern living spaces. ▲ Jin Yoo from Samsung Research America Audio Lab showcases the new Wi-Fi speaker, Music Studio 5. Music Studio 7 features a 3.1.1-channel configuration and enhanced Q-Symphony, enabling more synchronized and immersive sound across connected devices. Music Studio 5 offers powerful audio performance in a more compact form, supported by AI Dynamic Bass Control for deeper, more balanced low frequencies without distortion. Expanding AI Across the Entire Screen Experience “This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By bringing innovation to picture quality, sound and connectivity, we are redefining what users can expect from AI-powered screens.” Samsung has maintained its position as the world’s No. 1 TV brand for 20 consecutive years, driven by continuous innovation in picture quality, sound and connected experiences. View the full article

Samsung Electronics today announced a new 14-meter standard size for its Onyx (ICD model) cinema LED lineup at CinemaCon 2026, expanding the platform into larger premium auditoriums. The new model is designed for Premium Large Format (PLF) theaters and delivers the same picture quality, reliability and scalability that define the Onyx platform at a larger scale. As cinemas raise the bar on premium, differentiated experiences, larger-format auditoriums are becoming a key priority for exhibitors. Samsung’s new 14-meter format1 is designed to meet this demand — enabling greater immersion, optimized seating layouts and more efficient use of theater space. “People go to premium theaters for something they cannot recreate at home,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “That raises the bar for every part of the auditorium, starting with the screen. Samsung’s new 14-meter Onyx gives exhibitors a way to bring the premium experience to larger auditoriums, helping turn moviegoing into a destination again.” Expanding Premium Cinema Experiences With Screens Up to 20 Meters Since its debut in 2017, Samsung Onyx has broadened what cinema LED can deliver with deep blacks, rich color and striking contrast. Following last year’s launch of the 5-meter model for boutique theaters and the 10-meter model for premium auditoriums,2 Samsung is now expanding the lineup with a 14-meter standard size designed for larger theater environments. The new model brings the same core Onyx experience — including support for up to 4K 120Hz,3 exceptional clarity and ultra-smooth motion — while introducing two distinctions tailored to the 14-meter format: 3.3mm pixel pitch: optimized for the 14-meter format to deliver sharp, consistent image quality on a larger screen. Flexible scaling support: enables the 14-meter format to expand up to 20 meters — more than doubling total screen area without compromising presentation quality. Individual LED cabinets can be added to the sides and bottom to achieve the desired size, creating a seamless, floor-to-ceiling visual experience. As the world’s first DCI-certified cinema LED display,4 Onyx supports both scope (2.39:1) and flat (1.85:1) aspect ratios. Samsung’s HDR technology delivers peak brightness of up to 300 nits — approximately six times brighter than conventional cinema standards.5 Onyx also achieves 100% color volume at peak brightness, while its infinite contrast ratio enables true black levels for deeper immersion and greater detail in dark scenes. Beyond traditional movie screenings, Onyx is also well-suited for alternative content such as live sports, concerts, gaming events and corporate presentations. Unlike conventional projection-based systems, the Onyx LED screen delivers consistent brightness and image quality regardless of screen size or seating position. Compatibility with Dolby and GDC media servers also helps support streamlined theater management. Onyx Builds on Global Adoption Across Premium Cinemas Since launching the latest Onyx lineup (ICD model) last year, Samsung has expanded its presence in premium cinema through growing exhibitor adoption and high-profile installations. One of the latest examples is Pathé Dar Essalam in Rabat, Morocco, where the latest Onyx has been installed as part of a newly developed premium cinema complex in the city’s luxury district. Designed in collaboration with Pathé’s headquarters, the venue is positioned as a flagship destination comparable to Pathé Palace in Paris, with all four auditoriums equipped with Onyx displays in 10-meter, 5-meter and scaled 6.4-meter configurations. With 12 Onyx screens in total — including four of the latest Onyx screens — Pathé now operates more Onyx screens than any other cinema company in Europe. Samsung’s momentum with the latest Onyx lineup also extends to the United States. In December 2025, Trilith Cinemas in Fayetteville, Georgia became the first U.S. theater to premiere the latest generation of Samsung Onyx cinema LED screens, installing them across 5 auditoriums. Located in one of the country’s most active production communities, the theater offers audiences a setting that matches the scale, visual detail and creative intent of the production process. “The future of exhibition is driven by innovations that elevate how audiences experience film,” said Bo Chambliss, President of Georgia Theatre Company. “Partnering with Samsung to bring the latest Onyx Cinema LED to GTC Trilith Cinemas marks a meaningful step forward. With exceptional brightness, contrast and color accuracy, Onyx sets a new standard for image performance while remaining true to the filmmaker’s intent. Its reliability allows us to deliver a consistently premium experience for our guests — a natural fit for a location so closely connected to the creative community.” Attendees at CinemaCon 2026 can learn more about Samsung’s latest cinema innovations at Samsung’s booth in Roman Ballroom 1&2 at Caesars Palace in Las Vegas, featuring the latest Onyx cinema LED display, glasses-free 3D Spatial Signage and a 115-inch digital signage display. Running April 13-16, CinemaCon is the official convention of Cinema United and the motion picture theater industry’s largest annual gathering. For more information, please visit www.samsung.com. All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal. ︎All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal. ︎Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. ︎Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems. ︎“Conventional cinema standards” refers to specifications established by Digital Cinema Initiatives (DCI) for traditional projection systems. Peak brightness of up to 300 nits is supported when used in conjunction with a DCI-HDR supported IMB. ︎View the full article

At first glance, Sun Yitian’s paintings can feel bright, crisp and almost disarmingly familiar. But beneath their polished surfaces is something more elusive — a tension between innocence and artifice, nostalgia and unease. That quality has made her one of the most closely watched voices in contemporary painting today. ▲ Artist Sun is known for her work that reframes mass-produced objects. Credit:© Andrea Rossetti. Following Art Basel Hong Kong 2026, Sun’s “Ken” (2023) is exclusively featured in the new Art Basel Hong Kong 2026 Collection on Samsung Art TVs.1 To mark the occasion, Samsung Newsroom spoke with Sun about her artistic philosophy, her visual language and what inspired this collaboration with Samsung Art Store. ▲ “Ken” (2023) reflects Sun’s distinctive approach to culture. Credit: Sun‘s Studio and BANK. Painting the Familiar Anew Q. “Ken” (2023) is featured in this year’s Art Basel Hong Kong collection on Samsung Art Store. What’s the meaning behind this work? My earlier iterations of “Ken” were all relatively small. This version is the first time I’ve painted him at a large scale — three meters across. I wanted the male figure in the painting to become the object of the gaze. Barbie’s boyfriend feels very characteristic of our current moment. He has had all roughness and resistance removed. He is handsome, healthy and radiant. But he is empty. Inside, he is just plastic. He exists only as Barbie’s counterpart. I did not want to paint him as a toy, but as a living, beautiful head. When pilgrimage is stripped of traditional faith, it begins to reflect a problem of modernity. “They were my companions in childhood, and they also carry the imprint of the time we live in.” Q. Many of your paintings begin with familiar objects, toys or images from everyday life. What draws you to those subjects, and what do they allow you to explore as an artist? I grew up in China in the 1990s, so I — and most people my age — did not have siblings. It was also a period of rapid economic change, shaped by reform and greater openness to global trade. My hometown, Wenzhou, is known for manufacturing. As a child, I often visited local factories owned by friends’ families. The assembly lines and showrooms were filled with toys, eyeglasses and such goods ready for export to markets around the world. At home, I spent a lot of time alone with my dolls while my parents were away. Later, when I was in college, I visited the city of Yiwu, known for its wholesale markets. I was struck by these small everyday objects — their shapes, materials, colors and textures all seemed to carry the atmosphere of a particular era. That experience led me to begin my “Man-Made Objects” series. In the modern world, objects have become increasingly short-lived. I feel attached to these fleeting things made on assembly lines. They were my companions in childhood, and they also carry the imprint of the time we live in. Q. What does painting allow you to do with these familiar objects that another medium might not? Much like the subjects of my work, paint itself is also a material object. In a sense, I use one object — paint — to represent another object through realism. What matters to me is the painting’s physical presence. That is the key difference between a painting and an image of a painting on a screen: the painting exists physically as a real, tangible object. I care deeply about the concept of painterliness, but I do not want my brushwork to be too expressive or too obvious. I do not want the texture to call attention to itself on the surface. I prefer to let it emerge quietly, in hidden and subtle places. Where Nostalgia Meets the Present “As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools.” Q. What first drew you to painting as your way of seeing and interpreting the world? I studied at an art school in Beijing, but painting had already been part of my life since childhood. Over time, through constant practice and repetition, I gradually developed my own artistic language. When I was little, I loved Shogo Hirata’s fairy tale books and would constantly copy the characters. I was also obsessed with “Sailor Moon” and drew its characters over and over again. I still remember one moment in kindergarten when I drew a princess for my classmates and cut small slits into her dress with scissors. When I held it up to the sunlight, the light came through and made the dress seem as if it were glowing. Everyone was delighted. I think that may have been the moment I realized how interesting drawing could be — and that I wanted to keep doing it. Q. Your paintings are incredibly precise, but they also leave room for ambiguity and feeling. How do you think about that balance as you work? Only when the choice of object, the coolness of the brushwork and the objectivity of the viewpoint are pushed to a very high degree of precision can ambiguity and emotion rise within the painting. Otherwise, it would simply be a depiction of an object, without meaning. ▲ “Ken” displayed on The Frame Pro as a part of the Art Basel Hong Kong 2026 Collection on Samsung Art Store. Q. How have you seen technology shape the way art is made, shared and experienced today — and where do you think that relationship is headed? New technologies are constantly reshaping the way art is made today. As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools. That does not necessarily mean bringing them directly into my paintings. Rather, they push me to reflect on what painting means at this moment — what I should paint next, and how I should paint it. From the Fair to Everyday Life Q. Samsung Art Store creates a different context for discovering and experiencing art at home. How do you think your work resonates differently on displays than it does in a gallery or museum? When my work is shown in a more private and intimate setting through a digital screen, it can take on a different feeling from the original painting. That shift is interesting to me because it allows people to encounter the work in everyday life, in a more personal way. On displays like The Frame, viewers can spend time with an image in their own space and notice details they might experience differently in a gallery or museum. At the same time, the original painting still has its own physical presence, so I hope people remain curious to see both. Right now, “Ken” is on view at the Long Museum in Shanghai. ▲ Users can explore a wide range of artworks in 4K quality on Samsung Art TVs. (From left) 2026 OLED S95H, The Frame Pro and Micro RGB. Q. What interested you in partnering with Samsung Art Store to bring your art into the home, and what do you hope viewers take away from that experience? I just hope my friends turn on their Samsung TV, see my giant “Ken” and get a little surprise! Samsung Electronics serves as the official display partner of Art Basel and launches the Art Basel Collections on Samsung Art Store. These curated digital exhibitions are available exclusively on Samsung Art Store and feature artists showcased at four Art Basel venues — Hong Kong, Basel, Paris and Miami Beach. Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and 80+ partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, it offers a new way to live with art through screens designed to fit naturally into everyday interiors. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎View the full article

Michael Najjar is a German artist and explorer whose work moves between the terrestrial and the cosmic, blending photography, digital construction and speculative vision. A future Virgin Galactic astronaut expected to fly aboard Virgin Spaceship Unity (VSS Unity) in 2027, he is set to become the first contemporary artist to travel into space. Najjar’s work charts a world shaped by technology, infrastructure and human ambition. Through his lens, space becomes both a visual subject and a tangible frontier, raising larger questions about perception, progress and the future. ▲ Najjar undergoes zero-gravity flight training while photographing in microgravity. (Credit: Thomas Rusch) Now featured on Samsung Art TVs1 as part of the new Art Basel Hong Kong 2026 Collection, Najjar’s “europa” (2016) brings that expansive visual language into the home. Available exclusively on Samsung Art Store, the work extends the experience of Art Basel beyond the fair, revealing new layers of detail through Samsung’s display technology. Samsung Newsroom spoke with Najjar about his visual language, the ideas behind his work and the role art can play in everyday environments. ▲ “europa” (2016) reflects Najjar’s fascination with space and human imagination. Archival pigment print, Alu-Dibond, Diasec, custom-made frame, 132 x 202 cm and 67 x 102 cm, edition of 6. (Credit: Michael Najjar) Mapping the Contemporary Sublime Q. Much of your work explores how we imagine and experience worlds beyond our immediate surroundings. What continues to inspire you about space as a subject? I have had a lifelong fascination with space travel. As a young boy, Star Trek had a huge impact on me. Later, I read books by Philip K. Dick, Ray Bradbury and Arthur C. Clarke. Films like Stanley Kubrick’s “2001: A Space Odyssey” and Ridley Scott’s “Blade Runner” remain constant sources of inspiration. Many of these visionary ideas are now turning into reality, which I find absolutely fascinating. “We live in a time where experiences increasingly shift into virtual space.” — Michael Najjar, artist and explorer Q. Art and space exploration may seem like very different pursuits, but both have become central to your career. How did the path of artist and astronaut take shape in your life, and which came first? I believe art and space exploration have been closely intertwined since the early Apollo missions — think of Robert Rauschenberg or Andy Warhol. When I began my “outer space” series in 2011, it was immediately clear to me that space exploration was entering a new phase, with a technological leap driven by the rise of private space companies. In recent years, technological innovation has accelerated human activity in outer space, raising civilizational, ethical and geopolitical questions and calling for a new discourse on humanity’s expansion beyond our home planet. My series now includes over 80 artworks documenting the rise of the new space era. Q. What feels most meaningful to you about presenting your work through Art Basel Hong Kong? Art Basel Hong Kong connects global audiences with ideas beyond borders. Sharing my work here amplifies its reach and situates it within a broader dialogue about technology, space exploration and the future of human civilization. A Visual Language of Technology and Space Q. How do direct experiences like travel, expeditions and extreme environments shape the way you research and build an image? We live in a time where experiences increasingly shift into virtual space. For me, physical engagement is essential: I develop concepts through dialogue with scientists, engineers and entrepreneurs, and by testing my own physical and mental limits in extreme conditions such as mountain climbing, glacier crossings and astronaut training. These experiences form the foundation of my artistic work. I like the expression “build an image” — that’s exactly what I do. The process, from the very first idea to the final artwork on the wall, can sometimes take more than a year. ▲ (From left) Najjar behind the scenes in Iceland and at work amid the dramatic Icelandic landscape that informs his visual language. (Credit: Michael Najjar) Q. Technology has changed the way people create and experience art in major ways. Over the course of your career, how has that shift influenced your practice? For me, technology has always been both a medium and a subject. I have always been fascinated by the impact of new technologies on society. Early in my career, it was about the digitalization of the photographic process; later, with the rise of the internet, interconnectivity and data flows became central. With AI, we are entering an entirely new universe, being propelled at light speed, with the risk of being swallowed by a vast black hole. What has truly changed over the past three decades is the speed of technological evolution — acceleration shapes every aspect of our human existence. Today, the focus is on the transformative power of artificial intelligence. “It always makes a difference if you go somewhere to look at art or if you live with art.” Q. “europa” feels closely connected to your interest in space and the unknown. Can you tell us more about the ideas behind the piece and the kind of response you hope it creates for viewers? Europa is an extraordinary icy world, its entire surface covered by a thick ice shell several kilometers deep. Solid scientific evidence now shows that beneath this shell lies a 100-kilometer-deep saltwater ocean, possibly containing more than twice the water on Earth. There is also a high probability that Europa has the right conditions to support life. Bringing the Infinite Inside the Home Q. “europa” is one of the works featured in this year’s Art Basel Hong Kong collection on Samsung Art Store. What makes it a compelling piece to encounter digitally at home? The work “europa” visualizes the surface of Jupiter’s moon Europa, one of the most likely places to find life outside Earth. The visual composition — very much inspired by German painter Caspar David Friedrich — fuses landscape portraits photographed in a glacier region of Iceland with images of the surface of the Europa moon taken by the flyby Galileo space probe. The work also conveys humankind’s irrepressible urge to discover new worlds and learn more about the origins of human life. “Staring at stunning artworks on a Samsung TV can be way more thrilling than binge-watching the latest streaming series.” Q. Samsung Art Store makes it possible for people to discover and experience art as part of everyday life. What does that kind of accessibility mean to you as an artist? Samsung Art Store is about making art more accessible, interactive and part of everyday living, rather than confined to physical spaces like galleries, museums or art fairs. The artwork reaches people unexpectedly, inviting reflection in daily moments. I really like that idea! ▲ Subscribers to Samsung Art Store can access “europa” through the Art Basel Hong Kong 2026 Collection. Q. Does knowing that viewers may encounter your work at home change the way you think about how it is seen or experienced? Well, many of my collectors have my artworks hanging at home. Knowing that people can now experience the work at home through Samsung Art TV adds a new dimension. It always makes a difference if you go somewhere to look at art or if you live with art. Q. If someone encounters your work for the first time through Samsung Art Store, what do you hope they notice or take away from the experience? I hope they realize that staring at stunning artworks on a Samsung TV can be way more thrilling than binge-watching the latest streaming series. “Samsung Art Store is about making art more accessible, interactive and part of everyday living, rather than confined to physical spaces like galleries, museums or art fairs.” Samsung Electronics serves as the official display of Art Basel and launches the Art Basel Collections on Samsung Art Store. These curated digital exhibitions are available exclusively on Samsung Art Store and feature artists showcased at four Art Basel venues — Hong Kong, Basel, Paris and Miami Beach. Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and 80+ partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, it offers a new way to live with art through screens designed to fit naturally into everyday interiors. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎View the full article

Samsung Electronics has installed an immersive LED solution at Zeiss Grand Planetarium in Berlin, transforming its entrance into a dynamic digital gateway to space. The V-shaped LED wall delivers a visually striking introduction to the planetarium experience for the hundreds of thousands of visitors who come to Zeiss Grand Planetarium each year. ▲ Samsung’s LED signage is installed in the lobby of the Zeiss Grand Planetarium in Berlin, Germany. As one of Europe’s most modern planetariums, the Zeiss Grand Planetarium is a key venue for science communication, showcasing events and exhibitions centered on astronomy and space travel. To enhance this experience, the Planetarium Berlin Foundation opted for an immersive LED installation in the foyer to serve as a visual gateway to the cosmos. ▲ Samsung’s advanced LED signage technology brings vivid space imagery to life. The installation consists of 85 Samsung IEA series LED cabinets (IE020A model). Featuring a 2.0 mm pixel pitch and a refresh rate of 3,840 Hz, the display ensures sharp, detailed and flicker-free imagery, even at close viewing distances or when captured on camera. This high-performance setup allows the planetarium to present complex scientific content and vivid space imagery with clarity and precision. Beyond its technical capabilities, the LED wall serves as a central attraction within the venue. It functions both as an engaging visual centerpiece and a popular photo opportunity for visitors, contributing to a more interactive and memorable guest experience. The flexible design of the installation enables a wide range of content formats, including educational visualizations, previews for upcoming events and even live looks at the International Space Station (ISS). ▲ The IEA series features a flexible installation design. “This opens up exciting prospects for a modern visitor experience that sparks curiosity and leaves visitors wanting more,” says Tim Florian Horn, Chairman of the Planetarium Berlin Foundation. “Our LED technology delivers brilliant picture quality, high reliability and flexible application options. In the Zeiss Grand Planetarium, we have installed the LED cabinets in such a way that they create an immersive spatial experience. Installations like this demonstrate how technology brings knowledge to life in an emotional way and transforms spaces into places of experience,” says Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics. ▲ (From left) Tim Florian Horn, Chairman of the Planetarium Berlin Foundation, and Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics By integrating LED solutions, Samsung and Zeiss Grand Planetarium are demonstrating how advanced display technologies can enhance public engagement with science by making complex topics more accessible and visually compelling. View the full article

Samsung Electronics today announced that approximately 34 models across its 2026 TV and soundbar lineup have received Product Carbon Reduction and Product Carbon Footprint certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. The achievement reflects Samsung’s continued efforts to reduce carbon emissions across its premium product lineup. “As a global leader in premium displays and audio, Samsung sees sustainability as an essential part of innovation,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “We remain committed to reducing carbon emissions across our products, so consumers do not have to choose between cutting-edge technology and a more responsible product experience.” Samsung received Product Carbon Reduction certification for 14 premium display and audio models, including its 2026 OLED TVs, The Frame Pro and its flagship HW-Q990H soundbar.1 An additional 20 products, including Micro RGB and Mini LED TVs, earned Product Carbon Footprint certification.2 TÜV Rheinland grants Product Carbon Footprint certification to products that meet international standards for evaluating greenhouse gas emissions across the full product life cycle, including manufacturing, transportation, use and disposal. Product Carbon Reduction certification, on the other hand, is granted to products that have already received Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared with their predecessors. Notably, the HW-Q990H earned both certifications, extending Samsung’s sustainability efforts beyond TVs. In 2021, Samsung’s Neo QLED became the first TV with 4K resolution or higher to receive Product Carbon Reduction certification. In the six years since, the company has continued to expand its portfolio of certified products across QLED, OLED, Lifestyle TVs, monitors and signage. These efforts also reflect Samsung’s broader leadership in premium display and audio categories, where it has led the global TV market for 20 years3 and remained the No. 1 global soundbar brand for 12 years.4 For more information on Samsung’s 2026 TV lineup, please visit www.samsung.com. 14 Product Carbon Reduction-certified models include OLED (S90H, S85H 55’’, 65’’, 77’’, 83’’), The Frame Pro (LS03HW 65”, 75”, 85”) and soundbar (HW-Q990H model). ︎20 Product Carbon Footprint-certified models include Micro RGB (R95H 65’’, 75’’, 85’’, R85H 55”, 65”, 75”, 85”, 100’’), OLED (S95H 55’’, 65’’, 77’’, 83’’, S85H 48’’), Mini LED (M70H) and The Frame Pro (LS03HW 55’’). ︎Omdia Q4 2025 Public Display Report, by unit sales. ︎FutureSource Consulting, 2025. ︎View the full article

Samsung Wallet, Aliro Locks, and SmartThings turn a simple tap into total home control What if getting into your home didn’t require fumbling for keys, digging through bags, or wondering whether you locked the door on your way out? With the Samsung Wallet, SmartThings and Aliro-certified smart locks from trusted brands like Aqara, Nuki, ULTRALOQ, and Schlage, your Galaxy phone can become your new door key, unlocking a smarter, safer, and more convenient home experience. Now available on Samsung.com, Aliro-certified locks integrate with SmartThings and Samsung Wallet, giving you tap-to-unlock access, remote control, and powerful home automations that start the moment you walk through the door. Tap to Unlock. Walk Right In. Ever arrive home from a run with nowhere to stash your keys? Instead of slowing down, soon you can simply tap your Galaxy phone on your smart lock. The door unlocks instantly, no physical keys required. Samsung Wallet securely stores your digital keys, while SmartThings keeps everything connected behind the scenes. It’s a simple gesture that makes everyday routines feel effortless. Unlocking your door can trigger far more than just entry. When paired with SmartThings and a compatible hub, Aliro-certified smart locks can become the starting point for your entire home: Lights turn on as you step inside Thermostat adjusts to your preferred temperature Security cameras shift modes Alarms disarm and re-arm automatically Heading out? Lock the door from your phone when you leave and SmartThings takes care of the rest, shutting off lights or securing devices so you can leave with peace of mind. Designed for Real-Life Moments Technology should make life easier, especially in the moments that matter most. Active lifestyles: Going for a run or walking the dog? Leave your keys behind. Your Galaxy has you covered. Locked-out scares: Step outside to take out the trash and hear the door click shut? No panic required, tap your phone and get back in. Family members: Share secure digital keys with family members through Samsung Wallet, and use SmartThings to manage alarms and routines while they’re inside. Members added to SmartThings can use a designated pin as well to use the features. Built for What’s Next: Aliro-Certified Smart Locks Samsung’s tap-to-unlock experience is powered by Aliro Home Key certification, an industry standard created to make digital access to your home more secure, reliable, and interoperable across devices. Aliro-certified smart locks are designed to work seamlessly with Galaxy phones through Samsung Wallet, delivering consistent tap-to-unlock access whether you’re coming home from work, heading out for a run, or letting in a guest remotely. And this ecosystem is growing. Samsung is partnering with a broad range of Aliro-certified lock makers, including Aqara, Nuki, ULTRALOQ, and Allegion brands like Schlage, giving homeowners more flexibility and choice when upgrading their front door. That means confidence today and peace of mind that your home is ready for what comes next. How to Set Up an Aliro-Certified Lock with Galaxy Getting started is easier than you might think. Step 1: Install Your Aliro-Certified Lock Follow the manufacturer’s instructions to physically install your lock. Step 2: Add the Lock in the SmartThings App Open the SmartThings app. Tap Add device and follow the on-screen prompts to connect your lock. Step 3: Add Your Digital Key to Samsung Wallet Once connected, you’ll receive the option to add your home key to Samsung Wallet. Confirm and authenticate, your Galaxy phone is now your key. Step 4: Test Tap-to-Unlock Hold your Galaxy phone near the lock. Tap. Unlock. Done. Want a Routine to try? Try This! Routine Name: “I’m Home!” Trigger: When front door unlocks Actions: Turn on entryway and living room lights Adjust thermostat to comfort setting Disarm security system Turn on Samsung TV Plus automatically Now your home responds automatically the moment you walk in. You can customize this routine for mornings, evenings, guests, or even specific users. Ready to upgrade? Shop the Aliro-compatible smart locks, Galaxy Devices, and SmartThings hubs now on Samsung.com and fully unlock your home’s potential. View the full blog at its source

Three-dimensional showcases are a proven way to capture attention in high-traffic retail and public spaces, but traditional boxy installations take up valuable floor space that many brands simply don’t have. Samsung Spatial Signage changes that. Its slim 52 mm profile, combined with Samsung’s patented 3D Plate technology, delivers depth and dimension without the heavy, boxy structures of conventional 3D signage. Available in multiple sizes1 — 32-inch, 55-inch and 85-inch — Spatial Signage can be placed on shelves, used to highlight a product zone or anchor a larger feature wall.2 This gives retailers and venues a flexible way to add impact where it matters most, without redesigning the entire space. ▲ Samsung’s glasses-free 3D display, Spatial Signage If content creation and management are a concern, Samsung VXT (Visual eXperience Transformation) provides a solution. Through Samsung VXT, businesses can remotely manage connected screens3 and create signage-ready video content with ease. With the AI Studio app,4 newly added to Samsung VXT today, users can create signage-optimized content from just one product image and a text prompt. ▲ Samsung VXT’s AI Studio helps create signage-ready video content. The app offers an option to upscale the content to 4K UHD resolution at 60 frames per second. Not only does it support general digital signage, but it can also optimize videos specifically for Spatial Signage with an optional feature, delivering a truly immersive experience on the 3D display. ▲ AI Studio offers an option to optimize content for Spatial Signage. Samsung VXT allows businesses to remotely control and manage content for both conventional digital signage and Spatial Signage within the same platform, reducing workflow complexity across display types. Watch the video below to see how retail displays come to life with Spatial Signage. The availability of each size may vary by region. 32-inch and 55-inch models will be available later this year. ︎Spatial Signage is compatible with wall mount accessories for installation, sold separately. ︎Samsung VXT is sold separately, and solution availability varies by region. ︎AI Studio may incur additional costs depending on usage. ︎View the full article

Samsung Electronics today announced it has retained its position as the world’s No. 1 gaming monitor brand for the seventh consecutive year, continuing a run that started in 2019. According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,1 reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.2 “As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.” “In gaming, the smallest difference makes all the difference,” said esports star Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.” Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey lineup, giving developers a firsthand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey lineup includes: 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen. Odyssey 3D Hub supports a growing library of compatible titles, including Hell is Us and Cronos: The New Dawn, with plans to support over 120 titles this year. 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology. 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback. 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness. For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com. Images contain AI-generated elements. Individuals and products depicted are not AI-generated. Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount) ︎Global No.1 OLED Gaming Monitor in 2023 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount) * From 2019 to 2022, 100Hz or higher applied before the gaming MNT refresh rate change / 144Hz or higher applied thereafter ︎View the full article

Retail managers and franchise operators know the hassle of updating paper posters across multiple locations. For frequently changing content — such as class schedules, seasonal notices or limited-time promotions — paper posters may be simple to place, but the repeated time and cost of printing and replacing them can quickly add up. Samsung Color E-Paper provides a more efficient way forward. Utilizing digital ink technology, it maintains the visual appeal of traditional paper posters while significantly reducing the challenges associated with installation and management. This is a super-thin, ultra-low power and lightweight digital signage that transforms the traditional paper experience. Unlike conventional digital signage, it consumes zero watts power when showing static images.1 When content is updated, overall energy use remains far lower than that of conventional digital signage, which helps lower operating costs over time.2 ▲ (From left) Samsung Color E-Paper lineup in 20”, 13” and 32” displays Available in 32-inch, 20-inch and 13-inch sizes, it also makes the transition to digital easier in real spaces. The 20-inch3 and 13-inch sizes align with familiar paper formats so that businesses can move from print to digital without redesigning layouts. The signage can be wall-mounted, hung or placed on a movable stand, so it works flexibly across café counters, retail walls, and franchise locations.4 ▲ Easy to install, Samsung Color E-Paper works for various retail environments. With the dedicated Color E-Paper mobile app,5 local management stays simple. Content can be updated right from a mobile device, allowing changes to be made instantly on the spot. For businesses operating both Color E-Paper and other connected displays, Samsung Visual eXperience Transformation (VXT)6 makes remote display management straightforward. Updates roll out instantly without the need for manual visits — making Samsung Color E-Paper an ideal smart signage solution for business of all sizes, from small retailers to large franchises. ▲ The Samsung E-paper App allows easy content management from personal devices. ▲ Samsung VXT offers a preview function that allows teams to check color accuracy before deployment. Watch the video below to see how Color E-Paper helps businesses modernize signage with greater efficiency, flexibility and control. Content refresh, content changes, or device monitoring and control require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎Battery duration may vary based on factors including network environment, hardware components and user activity. Operating costs may vary by product sizes and years of use. ︎The availability of each size may vary by region. 20-inch models will be available 2H 2026. ︎The Color E-Paper includes 2 rear holders and 2 hanging brackets. The 13-inch model also includes 2 simple stands. Additional installation hardware may be required depending on your mounting configuration and must be purchased separately. ︎Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. ︎VXT is sold separately, and feature availability may vary by region. VXT can be connected to both LCD and LED signage operated by Tizen 4.0 or above. ︎ View the full article