Samsung Newsroom

Samsung TV Plus, Samsung Electronics’ free ad-supported streaming (FAST) service, has surpassed 100 million monthly active users (MAU) worldwide. After reaching 88 million in October 2024, the figure has increased by 12 million in about a year and two months, highlighting how Samsung’s longstanding hardware dominance in the global TV market — maintained for the past 19 years — has evolved into a robust media platform ecosystem. As the global media market shifts increasingly toward paid subscriptions, Samsung TV Plus provides a unique viewing experience that allows users to access content instantly, without requiring additional sign-ups or payment. Surpassing the milestone of 100 million users underscores the success of this model as an appealing alternative for viewers. Samsung Newsroom takes a look at the transformative journey of Samsung TV Plus as it evolves into a global media platform amidst the changing landscape of television viewing. Lost in a Flood of OTTs: Authentic TV Experience Regains Attention With paid OTT services becoming the norm in today’s media market, the explosion of content has led to viewer fatigue. As subscription fees continue to rise and platforms have become more fragmented, many find themselves overwhelmed by the sheer number of choices, making it increasingly difficult to locate the content they actually want to watch. In this context, FAST services are gaining recognition as a new viewing method. By merging the straightforwardness of traditional television — where viewers can jump right into content as soon as they turn on their TVs — with the vast selection offered by OTT platforms that allow viewers to choose content tailored to their preferences, FAST services are appealing to viewers worldwide looking for a simpler, hassle-free viewing experience. The Beginning of Samsung TV Plus: A Viewing Method Faithful to the Basics Samsung TV Plus has evolved into a prominent FAST service, but it isn’t new. Launched in 2015 — before the concept of FAST even existed — the platform has been delivering free channel services that come pre-installed on Samsung smart TVs. The core feature allows users to enjoy live content simply by turning on their TVs, without the need for separate subscriptions, payments or extra equipment. In its early days, Samsung TV Plus was often viewed more like the pre-installed free TV channels available in some regions, rather than as a standalone media platform. Recently, however, with American broadcasters flooding into the FAST market, the idea of ad-supported free services has become well-established. Recognizing this shift in the media landscape, Samsung has begun to cultivate Samsung TV Plus as a distinct, independent media platform. Today, Samsung TV Plus is broadening its content offerings beyond traditional entertainment and dramas, as well as incorporating content enhancement utilizing AI technology. One innovative feature is the “All-in-One AI Integrated Channel,” which revives popular dramas from the 2000s. These classics have been remastered in high definition using AI-driven picture and sound quality enhancements, providing viewers with a fresh take on beloved content while utilizing the existing video assets. Additionally, the platform has bolstered its travel and fitness-focused lifestyle web entertainment content by adding popular creators’ channels like “Pani Bottle” and “Hip Euddeum.” In efforts to expand its K-content offerings, Samsung TV Plus has partnered with leading Korean media companies to enhance its premium K-content lineup, making it one of the largest K-content providers in the United States. By streaming various live concerts, the platform draws in fans who want to engage with Korean entertainment and culture. Beyond Hardware: Establishing a Global Media Platform Currently, Samsung TV Plus boasts around 4,300 channels and 66,000 videos on demand (VOD) across 30 countries — all for free. By partnering with local broadcasters and content creators, the service continues to develop content that meets regional viewing demands, shaping a global FAST ecosystem. Moving beyond being merely a hardware manufacturer, the company is establishing itself as a major media platform. In Korea, major channels and content typically consumed via terrestrial broadcasts and existing IPTV services can now also be accessed on Samsung TV Plus. Offering live channels and vast content libraries without additional subscriptions or fees, this platform has become a practical alternative for those wishing to reduce their reliance on paid broadcasting services. Users can enjoy an intuitive experience without the hassle of extra equipment or complicated setups and the burden of discovering new content is significantly eased. Achieving Major Broadcaster-Level Viewership: Solidifying Leadership in the Global FAST Competition Samsung TV Plus has achieved impressive 100 million monthly viewership numbers, placing it on par with the three major global broadcasting networks. This notable milestone signifies that the service has evolved from being just an additional feature on Samsung TVs into a robust platform that competes alongside leading global media companies. Samsung is committed to expanding its presence within the global media ecosystem through Samsung TV Plus. The strategy focuses on continuously enhancing the platform’s value by setting standards for enjoyable TV viewing experiences for users — driven by three key factors: instant viewing capabilities without the need for a separate set-top box, AI-based content curation and constantly updated competitive offerings. “Samsung TV Plus has transformed into a global media platform that seamlessly integrates into the daily lives of viewers worldwide,” said Choi Joon-hun, Head of the TV Plus Group from Visual Display Business at Samsung Electronics. “Moving forward, we will continue to strengthen our distinct competitive edge in the FAST market by diversifying channels and securing premium content.” Built on its strong hardware leadership, Samsung Electronics is positioning itself as a key player in the global media ecosystem. Samsung TV Plus is ushering in a new, user-centric lifestyle of content consumption, reshaping the way viewers interact with media. View the full article

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, today announced that it has supplied professional monitors to support officiating and broadcast operations for select short track speed skating disciplines at the Olympic Winter Games Milano Cortina 2026. “In environments where critical decisions depend on what people see, visual accuracy and reliability matter,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re proud to see our professional monitors used in these real-world settings, and we continue to focus on developing display technologies built on precision and trust.” Short track speed skating is one of the fastest and most technically demanding sports in the Olympic Winter Games. Races are often decided by razor-thin margins — sometimes as little as 0.001 seconds — and outcomes can hinge on brief moments such as athlete contact or the precise positioning of a skate blade. In these situations, officials rely on high-speed camera systems and real-time video review to evaluate incidents and ensure fair competition. To support this process across short track speed skating disciplines, professional Samsung monitors are used to enable real-time video review and competition monitoring. With the aid of these monitors, officials can clearly assess critical moments and confidently make rulings. ViewFinity S8: Supporting Officiating With Clear, Reliable Visual Review In officiating areas near the field of play at Milano Cortina 2026, Samsung’s 37-inch ViewFinity S8 monitors (S80UD model) have been deployed to support fair play through real-time video review and competition monitoring. The ViewFinity S8 features a 4K UHD (3,840 × 2,160) resolution and a 16:9 aspect ratio, offering a larger viewing area that allows officials to examine fine details without compromising clarity. Compared to standard 32-inch displays, the expanded screen enables clearer inspection of close calls at the same magnification, helping officials review footage with greater confidence. HDR10 support further enhances contrast and color expression, ensuring faithful reproduction of video feeds during critical decision-making moments. Odyssey Ark: Supporting Broadcast and Production Operations Samsung monitors have also been installed in video rooms operated by Olympic Broadcasting Services (OBS), the official Olympic broadcaster for the International Olympic Committee (IOC). In these broadcast and production environments, Odyssey Ark supports teams monitoring multiple live feeds on a 55-inch display with a 1,000R curvature and 4K UHD (3,840 × 2,160) resolution. Designed to enhance immersion while minimizing visual distortion, Odyssey Ark helps broadcast teams maintain a clear view of fast-paced action as competition intensity unfolds. A 1ms GtG1 response time supports consistent image clarity during dynamic scenes, contributing to smooth monitoring across live production workflows. Bringing Advanced Monitor Display Technology to Global Sporting Events During the Olympic Winter Games Milano Cortina 2026, Samsung is carrying out its global Olympic and Paralympic partnership campaign, “Open Always Wins.” First introduced at the Olympic and Paralympic Games Paris 2024, the campaign reflects the value of openness — embracing differences, rejecting discrimination and creating greater possibilities through collaboration. At Milano Cortina 2026, the message is shared alongside Team Samsung Galaxy, Samsung’s official Olympic and Paralympic athlete ambassadors. Building on its experience supporting live competition and broadcast environments at Milano Cortina 2026, Samsung will continue developing monitor solutions optimized for global sporting events and complex on-site operations, supporting fair competition and seamless production under the most demanding conditions. About Samsung’s Involvement in the Olympic Games Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and to help shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through LA28 Games. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will help to change the way the world experiences the Olympic Games. About Samsung’s Involvement in the Paralympic Games Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to LA28 Games and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G. Gray-to-Gray, the length of time required for a pixel to transition from one shade of gray to another. ︎View the full article

At ISE 2026, Samsung showcased display solutions that tackle one of the biggest challenges facing commercial environments today: balancing visual impact with the practical demands of real-world business environments. ▲ Samsung’s showcase welcomes a crowd of visitors on the first day of ISE 2026. Samsung showcased its solutions across an expansive 1,728 sqm exhibition space, welcoming 92,170 visitors throughout the four-day event. The booth featured ten product zones demonstrating how Samsung’s display portfolio supports retail, corporate, hotel, education and hybrid commercial environments. That momentum was reflected across the show floor, where Samsung’s commercial display portfolio received a record number of top industry awards and category wins. ▲ A record-breaking year at ISE 2026: Samsung’s commercial display solutions received multiple top industry honors. Retail: Display Solutions Designed for Inside and Out In retail environments, Samsung’s display solutions are built to perform across different sightlines, lighting conditions and store layouts. At the show, Samsung brings this performance to life by showcasing the IBF series LED display in a 142-inch configuration for window-facing applications. ▲ The LED display IBF model showcases bright visuals from a window. Designed for highly bright environments, the display reaches 3,500 nits of brightness to deliver clear advertising content to the public while maintaining a clean, visually unobtrusive presence inside the store. The slim 42mm profile and clean-back design showed how the display can blend naturally into open storefronts, while flexible installation options support a wide range of layouts, including flat, L-type, convex, concave and window-facing setups. ▲ Two 109-inch IEF screens frame the Samsung booth entrance, stopping attendees with fine-pitch LED brilliance. The new IEF series indoor LED signage takes a different approach, optimized for retail environments where screens are viewed up close and details matter. The IEF signage delivers 600-nit brightness with HDR10+ support, the display produces clear, consistent visuals across both bright and dark content, while Glue-on-Board (GoB) technology adds a protective layer to support long-term performance in high-traffic settings. ▲ Samsung Color E-Paper lineup demonstrates how retailers can deploy low-power digital signage across every point of sale. Samsung Color E-Paper offers an impactful alternative to printed posters in day-to-day retail operations. At ISE 2026, Samsung showed how its 13-inch, 20-inch,1 and 32-inch displays can work together within a single retail environment, using familiar proportions and formats that allow digital signage to sit naturally alongside printed materials and existing displays. Across all sizes, Color E-Paper uses ultra-low power digital ink technology, consuming power only when content changes.2 With the dedicated Samsung Color E-Paper app, retail associates can manage local content directly from their mobile devices, reducing the operational burden of frequent reprinting without disrupting the space’s look and feel. ▲ Attendees share excitement as the 3D visuals appear to pop out of the 85-inch Spatial Signage. Samsung’s newly launched 85-inch Spatial Signage allows businesses to showcase products in high-traffic retail environments where space and aesthetics are equally important. With its patented 3D Plate Technology, Spatial Signage can display products and content in full 360-degree rotation, giving visitors a clear view of products from all angles. ▲ Visitors experience the impact of 3D visuals with the 32-inch Spatial Signage. Smaller 55-inch and 32-inch formats arriving later this year will extend immersive 3D capability to smaller displays and department-level retail environments. At ISE 2026, Samsung Spatial Signage received broad industry recognition, earning honors across multiple categories including: Best of Show Awards from Future AV Technology: Samsung Spatial Signage Digital Signage: Samsung Spatial Signage Installation: Samsung Spatial Signage Digital Signage Award from Sector Projects Plus Limited and Sixteen:Nine Innovation in Display Technology Inavation Award for Technology from Inavate Magazine Technology for Digital Signage Top New Technologies (TNT) Awards from Commercial Integrator Digital Signage (Hardware) These honors reflect a strong industry response to its immersive design and practical application across retail environments. ▲ VXT’s AI Studio can turn static images into signage-ready video content with the click of a button. Designed to support a wide range of signage formats, Samsung VXT helps retailers to create, update and distribute content across multiple screens from a single system. Within Samsung VXT, AI Studio app3 enables teams to turn static images into signage-ready video content optimized for use across Samsung’s commercial display portfolio. Also, if you choose ‘Spatial Signage Optimization’ option, content created through VXT’s AI Studio App is automatically optimized with refined shadow detailing, adjusted margins and background treatments — creating more realistic and balanced visuals for Spatial Signage. This approach was recognized at ISE 2026, where Samsung VXT’s AI Studio app received a Best of Show Award from Future in the Installation category. Best of Show Awards from Future Installation: Samsung VXT AI Studio Supersized Displays: Commanding Scale and Immersion The 130-inch QPHX Micro RGB signage made its commercial debut at ISE 2026, expanding Samsung’s footprint in supersized commercial signage. Large-format displays continue to play a growing role in flagship retail and brand experience spaces where scale and clarity are essential. The 130-inch signage illustrates how scale and color accuracy can anchor an environment and draw attention from across the floor. ▲ Attendees stand before the towering 130-inch QPHX Micro RGB Signage. The display features Micro RGB Technology with individually controlled micro RGB LED backlights for fine detail rendering across the entire screen, ensuring color expression even in ultra-large-format installations. ▲ The 105-inch QPDX-5K display demonstrates impact in a high-traffic retail space. The supersized lineup supports large-scale messaging across different environments. The 105-inch QPDX pairs 5K resolution with a 21:9 widescreen format, supports portrait and landscape installation, and enables mixed 9:21 and 16:9 layouts within a single screen. The 115-inch QHFX is designed for high-visibility indoor spaces, with portrait and landscape support and a non-glare surface that helps reduce reflections from ambient lighting and daylight. ▲ Samsung’s 115-inch QHFX captures high-quality visuals with no glare Corporate: Seamless Meeting and Control Room Solutions For corporate environments, Samsung showcased display solutions designed to simplify meeting spaces while supporting high-quality collaboration. The Wall All-in-One introduces a streamlined LED solution for boardrooms and executive meeting spaces. The Wall All-in-One drastically simplifies installation thanks to its modular, section-based design, enabling faster setup than traditional LED installations. ▲ Samsung’s The Wall All-in-One transforms a boardroom conference call into an immersive experience. The display ships with all required peripherals, including control, audio and mounting hardware into a single package to reduce sourcing and installation complexity. Samsung also highlighted collaboration scenarios enabled by Cisco-certified integration, in which AI-powered cameras and microphones work alongside LED displays to deliver more natural, lifelike video conferencing experiences. To further simplify deployment, meeting rooms can be set up quickly using Microsoft Express Install, combining Samsung QMC Smart Signage with Logitech video conferencing solutions to support Microsoft Teams Rooms with minimal configuration. ▲ Attendees learn more about Samsung’s partnership with Logitech to simplify meeting room setup. Hotel: Flexible Hospitality Integration In the hospitality zone, Samsung highlighted how in-room displays are evolving into part of the guest experience rather than standalone screens. The Frame for Hotel (model: HL03H)4 drew strong interest from attendees as a design-forward display created to blend naturally into guest rooms while supporting modern hotel operations. Recognized with a Top New Technologies (TNT) Award in the Displays (TV) category and Future’s Best of Show in AV Technology, The Frame for Hotel reflects growing demand for screens that balance aesthetics and functionality. A built-in One Connect Box helps reduce visible cabling and simplify installation, which is an important consideration for both new builds and retrofits. Best of Show Awards from Future AV Technology: The Frame for Hotel Top New Technologies (TNT) Awards from Commercial Integrator TVs: The Frame for Hotel ▲ An attendee captures The Frame for Hotel’s personalized welcome screen, the hospitality innovation that makes guests feel recognized from the moment they walk in. Alongside Samsung Hotel TV, attendees could try LYNK Cloud in action. LYNK Cloud is a platform that helps hotels remotely manage, monitor and update connected hotel TVs and better understand how guests use in-room digital services. Through its Business Intelligence capabilities, hotel teams can see which concierge features guests engage with most, from menu selections to content viewing habits. These insights help hotels refine services and improve the in-room experience, while laying the foundation for more personalized, design-led hospitality environments in the future. ▲ With LYNK Cloud, hotel managers can better understand guest preferences through data-driven insights. Classroom: Educational Display Solutions ▲ Visitors experience just how easy it is to access educator profiles using NFC technology on the Interactive Display WAFX-P (model: WA86FX-P). During the event, Samsung highlighted how the display can support continuity between classes by enabling educators to log in to their own personal profiles directly on the WAFX-P. To access their personal profiles, they simply scan a QR code or an NFC-enabled ID card. If a teacher forgets to log out, another can simply scan their ID card to switch profiles, making it easy to move between classrooms and displays. The Interactive Display WAFX-P series was recognized with both a TNT Award in the Interactive Whiteboard category and Future’s Best of Show Award in the Tech & Learning category, reflecting its ability to reduce friction during everyday classroom instruction. Top New Technologies (TNT) Awards from Commercial Integrator Interactive Whiteboards: WAFX-P Series Best of Show Awards from Future Tech & Learning: WAFX-P Series Control Room: Unified Command Environments Samsung The Wall MPF series is designed for mission-critical control rooms where clarity and continuity are essential. Powered by Black Seal Technology+, the display delivers deep blacks and refined contrast, ensuring critical information remains visible across large, bezel-free LED canvases in demanding operating conditions. ▲ Samsung’s The Wall solution powers real-time command and control for crystal-clear visibility across multiple data streams for mission-critical operations. ▲ LSM2 was recognized with a TNT Award from Commercial Integrator in the Video Wall Software category. Samsung LED Signage Manager 2 (LSM2) is designed to streamline the installation and operation of large-scale LED systems in control room environments. With support for offline pre-configuration, automatic IP assignment and built-in self-diagnosis, LSM2 helps reduce setup time and maintain reliable day-to-day operation. During ISE 2026, LSM2 received the TNT Award from Commercial Integrator in the Videowall Software category. Top New Technologies (TNT) Awards from Commercial Integrator Videowall Software: LED Signage Manager 2 ▲ Twickenham Studios leverage Samsung’s The Wall for large-scale production. The Wall can also be applied beyond control rooms. The Wall × Twickenham Studios was awarded AV News Magazine’s Project of the Year, recognizing Samsung’s first major LED screen build in the UK. AV News Awards from AV News Magazine AV Project of the Year (Commercial): The Wall, Twickenham Project Protecting Samsung Signage, No Matter the Scale Samsung integrates Knox Security across its commercial display portfolio to support multi-layered security from hardware to the application level. Knox includes advanced encryption and built-in protection designed to safeguard data today and as security standards evolve. Platforms including VXT and LYNK Cloud are certified to internationally recognized standards: ISO/IEC 27001:2022 and 27701:2019, supporting secure operations and enhanced data security. Behind the Booth: Leading the Conversation on Commercial Displays At ISE 2026, Spark5 launched as a new showcase bringing together gaming, broadcast, design, live events and media within a single creative program. Powered by Samsung, Spark explores how creative technology is shaping modern storytelling through real-world applications across production, live experiences and immersive content. Samsung also hosted Discover the Future with VXT 4.0, an after-hours event that highlighted recent platform updates and explored how cloud-based content management is supporting digital signage at scale. ▲ ISE 2026 in Barcelona ISE 2026 underscored Samsung’s 17-year leadership6 in commercial displays, highlighting how its portfolio continues to evolve alongside the changing needs of businesses worldwide. 20-inch models will be available later this year. ︎Activities related to content refresh, content changes or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎The Frame for Hotel will be available later this year. ︎Spark is a four-day creative industries program at ISE 2026, featuring curated talks, panels and showcase sessions that bring together industry leaders from various verticals to explore cross-disciplinary workflows and innovation. ︎Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report ︎View the full article

Digital signage has long been proven to boost sales, increase brand recall and enhance customer and guest experiences. Over the years, businesses have expanded how they use this signage across different environments, managing more screens than ever before. Samsung digital signage has evolved alongside those needs, drawing on 17 consecutive years as the world’s No.1 commercial display provider.1 With cloud-based display solutions such as Samsung VXT and LYNK Cloud, Samsung supports centralized content and display management tailored to different business roles and environments. Samsung VXT is designed for marketing managers, store managers, and IT managers who need an easier way to create, update and manage digital signage across multiple locations. The platform brings content creation and management together in one place and now features AI Studio, an AI-powered content app that helps simplify digital signage content creation. When used with Samsung Spatial Signage, AI Studio automatically optimizes content to enhance depth and spatial presence, making visuals feel more dimensional and immersive.2 In hospitality settings, LYNK Cloud supports hotel IT managers, hotel operators and hotel service managers by helping them manage hotel TVs, on-screen services and guest-facing content from a central platform. It also helps hotels gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities. Explore the infographic below for additional features and benefits of Samsung VXT and LYNK Cloud to see how they power more efficient content and display management. Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report. ︎Samsung VXT is a cloud-based digital signage platform that combines content creation, management and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎View the full article

Samsung Electronics today announced the expansion of its commercial display offerings, led by the global launch of Samsung Spatial Signage, at Integrated Systems Europe (ISE) 2026 in Barcelona. The announcement includes new AI-powered content capabilities through Samsung VXT, new additions to Samsung’s supersized commercial display lineup and expanded enterprise collaboration with Cisco-certified wide-format display solutions. “For commercial environments, bringing displays and content solutions together is becoming increasingly important,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Glasses-free 3D Spatial Signage, combined with new AI-powered capabilities in Samsung VXT, allows us to deliver a more integrated approach to immersive commercial displays, helping businesses create engaging experiences across a wide range of commercial environments.” Bringing Brands to Life Across a Range of Environments With Spatial Signage Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialized equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information. The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene. Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit color mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent color accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions. Spatial Signage features an UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.1 Spatial Signage is available globally in an 85-inch model, with the launch of 32-inch and 55-inch sizes to follow. AI Studio, a new AI-powered content app within Samsung VXT,2 was showcased at ISE 2026 to demonstrate streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimized with refined shadow detailing, adjusted margins and background treatments for Spatial Signage — creating more realistic and balanced visuals tailored for a wide variety of commercial environments. Recognized for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honoree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognized in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honoree in the ‘Best in Emerging Tech’ category. Redefining Supersized Signage for Bold Business Impact Samsung is reinforcing its leadership in supersized commercial displays with a growing lineup of extra-large formats built for high-impact business environments. At ISE 2026, Samsung introduced the 130-inch Micro RGB signage (QPHX model) to commercial audiences for the first time. Previously unveiled at CES 2026 for the ultra-premium home entertainment market, the display features Samsung’s most advanced Micro LED technology to date. It combines micro-scale RGB LEDs with the Micro RGB AI Engine Pro to deliver vivid color expression and exceptional picture quality in an ultra-slim design, making it ideal for flagship retail and premium spaces. Also unveiled at ISE 2026 was the 108-inch The Wall All-in-One (MMF-A model) in 2K resolution, engineered to dramatically simplify large-format LED deployment. Like previous models (146-inch 4K and 2K, 136-inch 2K and 110-inch 2K), it reduces on-site setup time and labor compared to traditional LED walls. Installation is possible in as little as two hours, depending on display size.3 However, the new 108-inch model features a more compact, split-panel design that makes supersized LED installation as efficient as mounting two LCD screens rather than a full LED wall — all at a much faster pace. Together with the previously introduced 105-inch QPDX-5K and 115-inch QHFX models, the addition of the 130-inch Micro RGB Signage and The Wall All-in-One series gives businesses more ways to create immersive, ultra-large visual experiences across lobbies, showrooms, boardrooms and other high-impact commercial spaces. This expanded lineup reinforces Samsung’s 17-year leadership in the global digital signage market.4 Advancing Enterprise Collaboration With Cisco and Logitech Partnerships Samsung’s 115-inch 4K Smart Signage (QHFX model) and 146-inch 2K The Wall All-in-One (IAB model) lead the industry in advanced supersized displays, offering seamless, immersive meeting spaces without the complexity of multi-screen setups. These supersized models are the latest Samsung displays to be certified for compatibility with Cisco’s collaboration devices, joining the previously certified Samsung QMC lineup. Notably, Samsung The Wall All-in-One is the world’s first LED display to receive the certification.5 Cisco certification follows a rigorous testing program to confirm the reliability of the display’s video interfaces and ensure optimized image quality for video meetings. It also confirms the visibility of displays within Cisco’s Control Hub management platform and verifies secure, seamless integration across meeting spaces. Together, these factors contribute to high-quality meeting experiences for participants and improved enterprise management for IT teams. Additionally, through a new partnership with Logitech, Samsung 4K Smart Signage QBC series is now included in Microsoft’s Express Install for Microsoft Teams Rooms, enabling fast, cost-effective meeting room setups. The offering combines Samsung displays with Logitech’s certified Microsoft Teams Rooms conferencing solution to simplify room installations, allowing them to be completed in under an hour. Slim Fit Wall Mount must be purchased separately. ︎Samsung VXT is a cloud-based digital signage platform that combines content creation, management and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎The Wall All-in-One 110-inch model requires three preset modules. The 146-inch model requires four preset modules. Install time estimate based on internal testing. ︎Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report ︎Cisco Collaboration Devices ︎View the full article

Samsung Electronics today announced that its 2026 OLED TV lineup and next-generation Odyssey gaming monitors are NVIDIA G-SYNC Compatible, delivering smoother gameplay to meet the needs of gamers and display enthusiasts alike NVIDIA G-SYNC technology enables the display’s refresh rate to synchronize with the NVIDIA GeForce GPU’s frame rate, reducing screen tearing and stuttering for a more seamless visual experience. Models that are G-SYNC Compatible include the OLED S95H, S90H and S85H, as well as the new Odyssey G6 (G60H, G61SH) gaming monitors. “Our goal is simple: deliver a consistently great gaming experience, no matter what you play or where you play it,” said Kevin Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With new innovations across OLED TVs and gaming monitors, we’re bringing more power, precision, and immersion to every kind of player.” Pushing the Limits of Speed With Odyssey G6 The 27-inch Odyssey G6 (G60H model) sets a new benchmark for competitive gaming as the first monitor to achieve a 1,040Hz refresh rate, powered by Dual Mode.1 This feature enables players to toggle between ultra-high frame rates in HD resolution and native QHD performance at up to 600Hz — delivering the clarity, speed, and responsiveness needed for fast-paced, precision-driven gameplay. For players who prioritize cinematic visuals along with performance, the 27-inch Odyssey G6 (G61SH model) features a stunning QD-OLED panel with QHD resolution and a 240Hz refresh rate, delivering rich contrast, vibrant color and smooth, responsive performance. With a 0.03ms GTG2 response time and HDR10+ GAMING, the monitor is ideal for gamers who want immersive visuals without sacrificing speed. Both monitors are NVIDIA G-SYNC Compatible, ensuring smoother, tear-free gameplay with reduced stuttering — whether players prioritize extreme frame rates, high resolution, or both. Next-Gen OLED Gaming Meets Cinematic Picture Quality Samsung’s 2026 OLED TVs are built for high-performance gaming. The S95H and S90H support refresh rates up to 165Hz, while the S85H supports up to 120Hz — delivering smooth motion and low latency for fast-paced gameplay. In addition to being G-SYNC Compatible, the new lineup3 also support AMD FreeSync Premium Pro, ensuring stable, tear-free HDR gaming performance across PC and console platforms. This year’s OLED lineup also introduces HDR10+ ADVANCED, the next-generation HDR format that enhances brightness, contrast, motion and color accuracy across all types of content. To support optimal viewing conditions, Samsung’s proprietary Glare Free technology is applied to the S95H and S90H models — reducing reflections without compromising OLED picture quality. For more information, visit www.samsung.com. The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz. ︎Gray to Gray. ︎Select sizes of S90H and S85H feature AMD FreeSync Premium. ︎View the full article

Samsung Electronics today announced the global launch of the 13-inch Samsung Color E-Paper (EM13DX model), expanding its Color E-Paper lineup with the world’s first display designed with a bio-resin housing derived from phytoplankton. The paper‑thin display uses advanced digital ink technology and ultra‑low power to offer businesses a practical alternative to traditional printed signage. “As businesses look for more flexible and efficient ways to communicate, Samsung Color E-Paper represents a shift in how digital signage fits into everyday operations,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By incorporating innovative technology such as phytoplankton-based bio-resin, we’re demonstrating our commitment to advancing both display technology and the materials behind it. Our Color E-Paper products are designed to replace paper with ultra-low power performance and ultra-slim, lightweight designs.” Paper‑Like Color and Clarity for Modern Digital Displays As the smallest model in the lineup, the new 13-inch Samsung Color E-Paper offers businesses a compact display option for shelves, counters, tables and doors where traditional paper signage is still widely used. Similar in scale to A4 paper, the display delivers 1,600 x 1,200 resolution in a 4:3 aspect ratio. With a rechargeable, embedded battery, USB Type-C support and flexible mounting options,1 the display can be deployed without permanent power cables. Its ultra-slim 17.9mm design weighs just 0.9kg with the battery, making it easy to install and reposition across different placements as campaigns change. Samsung’s advanced color imaging algorithm enhances color accuracy and readability to deliver a paper-like look and feel. By smoothing gradations and refining contours, it produces vivid visuals that resemble traditional posters and point-of-purchase displays, helping businesses transition naturally from printed materials to digital signage. Pioneering Lower‑Impact Signage With Bio‑Based Materials Samsung’s 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing has been independently verified by global safety and sustainability certification organization UL to consist of 45% recycled plastic and 10% phytoplankton-based bio-resin. This material innovation was developed as an alternative to conventional petroleum-based plastics, which can reduce carbon emissions in the manufacturing process by more than 40%.2 Sustainability is carefully considered in every part of the display, from the housing to the packaging. The entire packaging, including the box, cushion and accessory box, is made from 100% paper. Day-to-day operation is designed to be just as efficient. The display maintains static images at zero watts power, reducing unnecessary energy usage without compromising reliability.3 When content is updated, overall energy4 use remains far lower than that of conventional digital signage, which helps lower operating costs over time. Easy Content Control With Samsung E-Paper App and Samsung VXT Samsung’s 13-inch Color E-Paper supports simple content control for both local and remote operation. The Samsung E-Paper App, available on Android and iOS, allows staff to update and manage local content directly from personal devices, without the need for an additional remote control. The display is also compatible with Samsung VXT, a cloud-based content and remote device management platform that lets teams remotely manage hardware settings, troubleshoot issues and create and deploy content with minimal training. For Color E-Paper, Samsung VXT includes dedicated features to optimize content visibility, as well as a preview function that allows teams to check color accuracy before deployment. Alongside the new 13-inch display, Samsung will unveil a 20-inch model for the first time at ISE 2026, a world-renowned audiovisual and systems integration tech show held in Barcelona from Feb. 3-6. With this expansion of the Color E-Paper lineup beyond the existing 32-inch model offering, the Color E-Paper portfolio is increasingly designed to support a wide range of business needs. Samsung continues to lead the global digital signage market, securing a 36.2% global market share by volume in Q3 2025, building on its 17-year position as the world’s leading commercial display provider.5 The EM13DX series includes two rear holders, two hanging brackets and two simple stands. Additional installation accessories may be required, depending on the setup, and are sold separately. ︎Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin (PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase and end-of-life emissions). All figures are estimates based on available data and are subject to change. ︎Activities related to content refresh, content changes or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎Battery duration may vary based on factors including network environment, hardware components and user activity. ︎Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report. ︎View the full article

January 2026 CES 2026 "The First Look" Highlights Samsung Electronics announced its AI vision and strategies at "The First Look" on January 4, before the opening of CES 2026. Under the slogan "Companion to AI Living," Samsung announced its ambition to lead the broader adoption of daily AI experiences by introducing new products and technologies that bring enjoyment, convenience, and care into our daily lives. Check out the highlights from "The First Look" to learn more about upcoming Samsung AI developments. Learn more Adding Credit Cards to a User Wallet with the Adding Wallet Cards APISamsung Wallet provides a digital wallet service through wallet cards registered to it. Adding a card to the user device is normally triggered by user interaction, such as tapping the Add to Samsung Wallet button or clicking a link. This tutorial presents the Adding Wallet Cards API, which allows cards to be instead added directly to a device without any user interaction. Partners can add cards to Samsung Wallet using an email address or mobile phone number, without requiring additional user action. Check out the detailed implementation process for the Adding Wallet Cards API on our blog, to help deliver a seamless service without user intervention. Learn more Integrate Personalized Gift Cards for a Seamless Wallet Experience Create your own gift card design using Samsung's template system. This guide walks you through the integration of the Add to Samsung Wallet button by defining key elements of your card, such as balance, expiration date, and barcode. Deliver your brand’s gifting experience directly to customers’ devices. Learn more 6G AI/ML for Physical-Layer: Part II - CSI Compression with JSCM While the efficient acquisition of Channel State Information (CSI) is critical in modern wireless systems, traditional non-AI approaches struggle with the significant inflation of feedback payload when the number of antenna ports increases. AI-driven schemes designed to address this issue can substantially reduce CSI feedback overhead and boost throughput, but they still suffer from several practical issues: limited interoperability between vendor models, high computational complexity and power consumption, and a "cliff effect" that causes a sharp deterioration of performance. To address these issues, Samsung Research proposes a Joint Source Channel Coding and Modulation (JSCM) framework that introduces the concept of semantic communication, where the focus is shifted from the raw signal recovery to the meaning of the transmitted information. Unlike the conventional framework that first quantizes the CSI signal and then encodes it separately, JSCM operates directly on the unquantized signal and jointly optimizes source and channel coding as well as modulation, overcoming the technical limitations of conventional equal-bit protection. Go to the Samsung Research blog to learn more about the new JSCM paradigm, a core 6G technology to drive its systematic extension. Learn more DIFFSSR: Stereo Image Super-resolution Using a Differential Transformer Following SwinIR, which set a benchmark for image super-resolution using Swin Transformers, and SwinFIR, which further improved it to achieve SOTA, SwinFIRSSR established a strong baseline in StereoSR by introducing a Stereo Cross-Attention Module (SCAM). However, due to Transformers’ inherent attention noise and the structural limitation of SCAM being restricted to horizontal epipolar lines, performance degraded under misalignment. In addition, simply applying the DIFF Transformer (originally optimized for linguistic tasks) also led to performance degradation in visual tasks. As such, this study proposes DIFFSSR, which redesigns the DIFF Transformer for StereoSR and incorporates its core component, the Differential Cross Attention Block (DCAB). The newly introduced DCAB and SSCAM address the aforementioned attention noise and epipolar line misalignment issues, achieving new SOTA results across StereoSR benchmarks. This is also the first successful adaptation of the DIFF Transformer to visual tasks. DIFFSSR demonstrates the potential of Differential Transformers designed for visual tasks. Explore the DIFFSSR study in detail on the Samsung Research blog. Learn more IEEE 802.11bn (Ultra-High Reliability (UHR), Wi-Fi 8) While previous Wi-Fi standards placed higher priority on extending bandwidth and boosting the maximum transmission speed, the upcoming IEEE 802.11bn (Wi-Fi 8) shifts the focus on ultra-high reliability (UHR). Designed to deliver stable performance even in challenging environments such as coverage edges, the key goals of this standard are a 25+% increase in throughput under difficult signal conditions and a 25% reduction in latency. With its draft version 1.0 finalized in July 2025 and certification targeted to launch in December 2027, IEEE 802.11bn presents a standardization vision that looks to transform the user experience of consistent performance, going beyond mere speed improvements. Check out the Samsung Research blog for a deep dive into the Wi-Fi 8 standardization journey and key technologies to deliver not just speed, but reliable connections. Learn more View the full blog at its source

Actor Ahn Hyo-seop understands how powerful a well-crafted scene can be. But at CES 2026, he experienced that impact from a new perspective — seeing those moments come to life through a truly cinematic home-viewing experience. ▲ Ahn pauses to admire “Sun, Moon, and Five Peaks” at the tunnel-like entrance to Samsung’s exhibition. The work is part of the Lee Kun-Hee Collection, donated to public institutions by the late Samsung chairman and available via Samsung Art Store, the art subscription service for Samsung TVs. Visiting Samsung Electronics’ The First Look 2026 exhibition in Las Vegas, Ahn explored a range of new technologies designed to make watching, listening and interacting feel more immersive and personal. Big Screen. Bigger Emotions. The centerpiece of the Samsung booth was the 130-inch Micro RGB TV, winner of a CES Innovation Awards 2026 Best of Innovation. Built with sub-100-micrometer red, green and blue LEDs and a seamless floating-screen design, it delivers breathtaking clarity and color depth — qualities that amazed Ahn not only as a viewer, but as an actor. “When I watch movies at home, there are always moments where I think ‘This really should be in a theater.’ But with a screen like this, I feel like you could fully immerse yourself at home.” ▲ Ahn shares his excitement in front of a 130-inch Micro RGB TV. Inspired by Samsung’s 2013 design legacy, the 130-inch model pairs cutting-edge Micro RGB technology with a refined aesthetic, enabling the TV to serve as both a cinematic display and an object of art in the home. Smarter Watching, Thanks to AI Ahn also explored Vision AI, Samsung’s new suite of intelligent viewing features that tailor picture and sound based on content and user preferences. He was especially intrigued by AI Soccer Mode, which uses real-time scene analysis to optimize visuals and sound, enhancing on-screen ball motion and adjusting commentary volume levels to match the moment. Viewers can even interact with the TV in real time to check stats, player bios and more through Vision AI Companion. ▲ A casual soccer fan, Ahn highlights how AI Soccer Mode optimizes picture and sound for live matches. “The AI Sports feature caught my eye right away,” said Ahn. “I honestly thought this could be the next generation of how we experience sports.” Music Studio 5: Where Sound Meets Style Among the many products on display, one in particular became a personal favorite for Ahn: Music Studio 5, a Wi-Fi speaker designed in collaboration with renowned French designer Erwan Bouroullec, creator of Samsung’s The Serif. Ahn, a self-professed speaker collector, was instantly drawn to the product’s elegant design and expressive sound. ▲ A self-professed speaker collector, Ahn is captivated by Samsung Music Studio products. “I already have six or seven speakers at home, so I was really trying to hold back, but the Samsung Music Studio products made me lose my self-control.” Music Studio 5 was also recognized as Best Home Audio by CNET in its Best of CES 2026 awards, further underscoring its appeal as both a quality sound system and a design statement. Sharpen Skills and Set the Scene: Fender and The Freestyle+ Ahn also tried out Fender Play TV, a guitar-learning app developed in collaboration with iconic instrument brand Fender. Previously available on Samsung mobile devices and tablets, the app now comes to life on large TV screens, inviting users to practice, play and dive into a richer, more immersive music-learning journey at home. “Seeing a guitar at the exhibition today and picking it up after a long time brought back a really nice sense of nostalgia. It’s a hobby I used to really enjoy, but I put aside for a while. It definitely made me want to start again.” ▲ Ahn showcases his guitar skills using the Fender Play TV app, set to debut on Samsung TVs in 2026. He also explored The Freestyle+, a new portable projector that stole the spotlight at CES with its twice-as-bright display and exclusive AI OptiScreen technology, highly praised by CNN Underscored as Best of CES, for seamless setup to automatically adjust for uneven surfaces and colors, plus Vision AI Companion for conversational content interaction — a nod to Samsung’s continued innovation in personal entertainment. Seeing the Screen in a New Way Reflecting on his experience at the booth, Ahn shared what the visit meant to him personally. “It’s an honor to start 2026 as a Samsung TV Ambassador,” he said. “Today reminded me why Samsung has stayed the global leader in TVs for 20 years — it’s not just about the technology. It’s about creating experiences that connect with people.” And just like that, the actor known for bringing characters to life on screen walked away with a deeper appreciation for the screen itself. View the full article

The Samsung Pay SDK offers developers the ability to seamlessly incorporate mobile and online payment solutions and push provisioning capabilities into their applications, enhancing functionality and user experience. For Samsung Pay partners, mastering the development lifecycle and proactively addressing potential challenges are essential best practices for ensuring a smooth and successful integration. By adopting these strategies, developers can enhance the reliability of their implementations and minimize disruptions, ultimately delivering a superior user experience. This guide outlines the partnership process, best practices for development, testing strategies, and release process to ensure a smooth integration experience. Setting Up Your Partnership To begin integrating the Samsung Pay SDK, follow these steps: Create a Samsung Account: Use your company email to register your Samsung Account. Personal emails may lead to rejection. Register in the Partner Portal: To prevent rejection of your partnership request, ensure the following mandatory company details are provided accurately: Business account name Company name Company legal structure Company country Number of employees Company address Company phone number Company introduction Company Data Universal Numbering System (DUNS) number Company website URL Collaborator access: Your colleagues can also sign up to be a member of your Business Account using either the business account name or the manager's email address to collaborate on your projects. Review process: A Relationship Manager (RM) will review your application within 2-3 business days. If no response is received, contact Samsung Developer Support with your company name, country, and Samsung account details. While awaiting for approval, you can explore the Samsung Pay SDK Programming Guide. Once your partnership request has been approved, you're ready to configure your project by creating a new service and registering your application. You can find more details of the service creation process in the Samsung Pay documentation. Key Considerations and Troubleshooting in the Development Phase Follow the development guide, sample applications and code labs while integrating the Samsung Pay SDK. To avoid common pitfalls during implementation, make sure the following preparations have been implemented: Verify the manifest configuration: Verify the inclusion of necessary queries. <queries> <package android:name="com.samsung.android.spay" /> </queries> Apply optimizer rules: Make sure you have applied the correct ProGuard or DexGuard rules to prevent runtime errors. ProGuard rules: dontwarn com.samsung.android.sdk.samsungpay.** -keep class com.samsung.android.sdk.** { *; } -keep interface com.samsung.android.sdk.** { *; } DexGuard rules: -keepresourcexmlelements manifest/application/meta-data@name=spay_sdk_api_level For banks and financial institutions, verify the issuer name for push provisioning: Confirm the issuer name matches your setup. If you are getting an empty list from the getAllCard() method, check that the issuer name on the Samsung Pay Portal matches the issuer name of the card. You can ensure the correct issuer name is used by adding the card to the Samsung Wallet application and retrieve the information from it: Open the Samsung Wallet. Tap on the card. Tap on the three-dot menu. Select the Customer services option. The issuer name can be found under the title. Figure 1: Retrieving the issuer name from the Samsung Wallet application For merchants/payment gateways supporting Samsung Pay online payment, check the Service ID and Package Name configuration: Ensure alignment with Partner Portal configuration. Detailed information about the configuration can be found in the partner onboarding guide. Check the allow list configuration: Ensure you have added the Samsung test accounts in the allow list. Follow these steps to add the test accounts to your service: Log into the Partner Portal. Go to My projects > Service management. Click on your SERVICE NAME > ADD SAMSUNG ACCOUNT on the Service details page. Figure 2:Adding test accounts to the allow list Check the service expiration date: Make sure that your service ID is currently valid. To generate or extend the validity date of the service: Go to My projects > Service management. Select the SERVICE NAME to open the Service details page. Click GENERATE NEW DATE. Provide Samsung Accounts for testing the application. These accounts are placed on the allow list for testing. Click Generate. The new expiration date of your service appears on the page. Remember to extend the date after 90 days if you continue testing your application past that point. Figure 3: Generating the service expiration date For merchants supporting Samsung Pay online payment, provide a valid CSR: For in-app payment services, you must upload a valid Certificate Signing Request (CSR) in the Partner Portal. This CSR is provided to you by your payment gateway (PG). If issues persist Check the FAQ: Samsung Pay guide has an extensive list of common error codes and solutions for common issues. Check this FAQ to help you resolve your issue: Samsung Pay FAQ Submit a support ticket: You can reach out to the Samsung Engineers directly by creating a support ticket from Samsung Developer Support. Include detailed issue descriptions, affected APIs, expected vs. actual responses from the API, and attach dumpstate logs. To capture dumpstate logs, follow the below steps: Dial *#9900# > Set Debug Level to Mid > Restart the device. Reproduce the issue and re-enter *#9900# > Run dumpstate/logcat > Save logs to SD card. Package the logs in a zip file and submit them. NoteLogs expire after 15 minutes. Testing with the Samsung Wallet Application The service status flow for Samsung Pay SDK begins with the Debugging stage, where the service is still under internal testing and can only be accessed by authorized Samsung Accounts in the allow list. Once testing is complete, the partner submits the service along with the release version of the APK for approval, transitioning it to the Pending state. At this stage, the service still remains accessible only to the authorized Samsung Accounts while awaiting review. The Relationship Manager (RM) then evaluates the submission. If the service meets all requirements, it is marked as Approved and becomes eligible for public use. However, if the service fails to meet the necessary standards, it is Rejected, indicating that further improvements are needed before resubmission. Samsung offers both production and staging environments to test your application with the Samsung Pay Partner Portal. For testing using the staging environment, you need the service ID from the Partner Portal, the staging version of the Samsung Wallet application, and test cards. You can find the staging version of the Samsung Wallet application from the Partner Portal by navigating to Support > Request Test App then clicking GALAXY APP URL to copy the test application link. Make sure that you have registered your test accounts to use the Samsung Pay STG application. You can access the test cards for the staging environment at Test Cards on Samsung Pay. Release Your Application The release process of your application can begin as soon as you upload a release version of your application. After that, keep an eye on the status of the release version under App details on your portal dashboard. To begin the release process, upload a new release version of your application: Go to My projects > App management. Click on the application name to open its details, then click ADD NEW RELEASE VERSION. You can also click the ADD NEW VERSION button corresponding to the application from the App management dashboard. Drag and drop your APK file in the field provided or click the paperclip icon to browse for it. Drag and drop up to three screenshots demonstrating your application's compliance with Samsung Pay's branding guidelines. Click Register. When the service status is approved, you're ready to publish the application. Summary Integrating the Samsung Pay SDK streamlines mobile payment solutions, offering partners a robust and scalable platform. By adhering to the onboarding guidelines, addressing development challenges proactively, and rigorously testing in both environments, you can ensure a successful deployment. Samsung’s dedicated support team and resources are readily available to assist at every stage. Leverage them to optimize your integration journey. Visit the Samsung Pay Developer Portal for official documentation and additional resources. View the full blog at its source

Samsung Electronics today announced an exclusive global partnership with the world’s leading guitar brand, Fender, to bring the world’s first TV edition of Fender Play to Samsung TVs in 2026.1 “With video-based lessons on Samsung TVs, learning an instrument fits naturally into daily life and helps players reach goals faster,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing Fender Play to TVs for the first time, Samsung is turning the largest screen at home into a place to learn and play together.” Players can choose an education path for four different instruments: electric guitar, acoustic guitar, bass or ukulele. Musicians can also access on‑demand courses by skill level, each with a wide range of step‑by‑step lessons built around familiar songs. Through Jam Mode, players can pick a fun background and play along with curated tracks from a variety of genres, turning their screen into a stage. Samsung debuted a live preview of the experience at CES 2026, with on-screen demos that showcased the immersive learning experience. With 20 consecutive years of leading the global TV market, Samsung delivers the picture, sound and reliability that keep new players engaged as they build skills. “We are thrilled to bring Fender Play’s immersive learning experience to Samsung TV users, helping guitar enthusiasts take their skills to the next level,” said Cliff Kim, VP of Growth Strategy, Digital Products at Fender and President of the Fender Play Foundation. “Our mission has always been to educate and inspire players globally and this partnership gives music lovers the opportunity to learn, practice and play with Fender Play’s high-quality, interactive lessons directly on their Samsung TV.” The app will be released in the first half of 2026. For more information, visit www.samsung.com. About Fender Musical Instruments Corporation Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC) — whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® — follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2026, Fender celebrates 80 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music. Beginning in 2026, Fender Play will be available on 2025 and later Samsung TVs in 49 countries across the Americas, Europe, Australia, New Zealand and South Korea. ︎View the full article

Samsung Electronics today hosted a Visual Display (VD) Deep Dive session at CES 2026. Led by SW Yong, President of VD Business at Samsung Electronics, the session was held at The Wynn Las Vegas and highlighted how Samsung is building on two decades of market leadership to redefine the role of the TV in the connected home. As the global TV market enters a new phase defined by premium demand, larger screens and intelligent experiences, Samsung outlined its strategy for the future of television. During the session, Samsung emphasized its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup will bring Samsung’s state-of-the-art screen experience to a wider range of consumers, while reinforcing the company’s leadership in performance and innovation. “We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.” Elevating the TV Experience With Vision AI At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive, conversational and personalized. Integrated across nearly Samsung’s entire TV lineup, VAC understands what viewers are watching, anticipates their needs and surfaces helpful, contextual information directly on the screen — transforming the TV from a passive display into an active participant in everyday life. By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling deeper smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality and reliability consumers continue to prioritize. Redefining Scale, Design and Lifestyle Innovation During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, an industry-first technical achievement, as well as the company’s commitment to lifestyle TV innovation. “As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.” As Samsung celebrates twenty consecutive years as the world’s top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world. View the full article

Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST). The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement. Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution. FAST Gains Momentum as Audiences Recalibrate Value As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide. “The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.” The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be. Hybrid Models Redefine the Streaming Ecosystem Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem. EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.” Creators Emerge as the New Studios The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality. Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences. One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth. “Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.” Live and Interactive Experiences Drive Engagement Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in. With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption. “Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.” As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond. View the full article

The Entertainment Companion zone at The First Look 2026 marked a new chapter in Samsung’s visual display evolution — building on two decades as the world’s No. 1 TV brand. The space was divided into art, gaming and entertainment sections, anchored by the world’s first 130-inch Micro RGB TV and the Vision AI Companion. Samsung Newsroom stepped inside the exhibition to see how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences. ▲ Samsung has been the world’s No. 1 TV brand for the past 20 years. Micro RGB 130”: CES Innovation Awards 2026 Best of Innovation Winner The Micro RGB 130” TV made its debut at First Look. Visitors were first struck by its scale, then by the precision of its color reproduction across varied content. Micro RGB 130” also delivers 100% of the BT.2020 wide color gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colors. As screen sizes grow, maintaining image consistency becomes more challenging. Samsung addressed this with Glare Free technology, enabling uniform image rendering without distracting reflections — a key reason the Micro RGB 130” TV earned a CES Innovation Awards 2026 Best of Innovation honor. ▲ Micro RGB 130” ▲ The Micro RGB 130” TV uses RGB color LEDs smaller than 100 micrometers as its backlight to deliver exceptional picture quality and color. ▲ Video explaining how micro RGB LEDs work Beyond the technology, the Micro RGB 130” TV’s Timeless Frame design reflects a modern evolution of Samsung’s TV legacy — preserving the Timeless Gallery concept first introduced at CES 2013. The lower edge of the frame meets the floor, creating the effect of a window that blends seamlessly into its surroundings. The Micro RGB TVs will be available in 100-, 85-, 75-, 65- and 55-inch sizes. ▲ Video introducing the Micro RGB 130″ Vision AI Companion: From Convenience to Comfort In Everyday Life ▲ Vision AI Companion demonstration “Which team do you think will win today’s soccer match?” “Can you tell me the recipe for the food on screen?” The Vision AI Companion area showcased the range of interactions available through the TV. First introduced in 2025, the Vision AI Companion now understands casual, conversational prompts and delivers intelligent responses — from providing detailed information about a film to recommending music based on mood and even placing food orders. ▲ A recipe recommendation via Vision AI Companion Art TVs: Bringing Art Gallery Experiences Into the Home The Frame and The Frame Pro Building on the art experiences offered through Samsung Art Store, Samsung spotlighted its expanded Art TV lineup with a larger The Frame 98”. The built-in Wireless One Connect design simplifies installation, while the packaging box doubles as a wall-mounting guide. Displayed alongside it, The Frame Pro 85” evoked the feel of a gallery space — showcasing Neo QLED picture quality with vivid clarity. ▲ The Frame 98” and The Frame Pro 85” OLED S95H The newly released OLED S95H TV, a CES Innovation Awards 2026 honoree, features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall. ▲ OLED S95H Art TVs can display more than 5,000 works currently exhibited in museums and other venues around the world. Samsung plans to expand the service through collaborations with global partners. ▲ Art TVs created an immersive chamber where visitors could become part of the piece. 6K Gaming: Immersion on Another Level Odyssey 3D Monitor The glasses-free Odyssey 3D 32″ (G90XH6K) — the world’s first 6K 3D gaming monitor — invited visitors to experience their favorite games in new ways. Around 60 games can be enjoyed in 3D including “The First Berserker: Khazan,” “Stellar Blade,” “Lies of P: Overture” and “Mongil: STAR DIVE.” ▲ Odyssey 3D 32” ▲ Jerry Ruiz “I tried gaming in 3D for the first time, and it felt completely new and immersive,” said Jerry Ruiz, a digital content creator from Kennewick, Washington. “Being able to play 3D games without wearing glasses was especially impressive — I don’t think I’ll be able to go back to regular gaming.” Personalized Entertainment: Tailored to Individual Lifestyles Tizen The new Tizen operating system enables personalized recommendations through expanded content discovery. Viewers can access curated programming based on viewing trends and seasonal themes through a simple, intuitive interface. ▲ Tizen delivers personalized entertainment experiences. Samsung extended entertainment beyond watching and listening by inviting visitors to take the mic with Stingray Karaoke on Samsung TV. With microphone connectivity, tambourine effects and applause sounds, the TV transforms into a karaoke system, while features such as echo, reverb and voice tuning recreate the feel of a professional performance. Visitors could also test their skills with Fender Play TV, available exclusively on Samsung TV. The service offers guitar tutorials led by top instructors, along with virtual band sessions through Jam mode. Available in 30 countries, Samsung TV Plus brings a wide range of entertainment programming — from sports and music to creator content — across more than 3,500 channels and 66,000 video-on-demand titles. Big Screen, Glare-Free Immersion The large-display setup demonstrated Samsung’s Glare Free technology, delivering immersive paired with Micro RGB picture quality and spatial audio. The experience reflected Samsung’s vision of the TV as an Entertainment Companion. ▲ Light reflections are visible on the left display but minimized on the right with Glare Free technology. Portable Screens: Made for Life on the Move The Freestyle+ One area of the exhibition resembled a camping trip, featuring the new The Freestyle+ projector. Designed for portability, the device lets users enjoy their favorite content wherever they go. Lightweight and compact, the projector features a minimalist design that blends into any space. AI OptiScreen automatically adjusts the image for different surfaces — including walls, ceilings and curtains — ensuring optimal viewing from virtually anywhere. ▲ The Freestyle+ ▲ AI OptiScreen delivers clear viewing on virtually any surface. In addition, 3D Auto Keystone delivers an optimized, near-rectangular image even when projected onto uneven surfaces such as three-sided corners or curved curtains. ▲ 3D Auto Keystone creates a near-rectangular image even when projected onto a three-sided corner. Audio Innovation: Sound for Every Space Music Studio Series and Q-Symphony Samsung unveiled a range of audio devices in multiple form factors, each made to deliver high-quality sound. Created in a second collaboration with French designer Erwan Bouroullec — following his earlier work with Samsung on The Serif TV — the Music Studio series of Wi-Fi speakers blends refined design with immersive audio, enhancing interior spaces wherever they are placed. The Music Studio series received a CES Innovation Awards 2026 honor. ▲ Music Studio series Q Series All-in-One Soundbar Samsung introduced its most cinematic soundbar to date with the new Q Series All-in-One Soundbar. The system features 13 built-in speakers and Sound Elevation technology — which raises dialogue toward the center of the screen. With Auto Volume and flexible installation options including wall mounting or tabletop placement, the soundbar delivers a clearer, more natural listening experience. ▲ Q Series All-in-One Soundbar installation options Sound Tower The Sound Tower rounded out the audio lineup. Equipped with a built-in telescopic handle and wheels, the speaker can be easily moved and positioned as needed. Users can adjust lighting colors and effects with Party Lights+ and sound settings to suit different environments. With IPX4 water resistance, the Sound Tower delivers stadium-level energy for an immersive match-day experience. ▲ Sound Tower Next-Generation Technology: Innovation Beyond the Screen Micro LED 140″ ▲ Micro LED 140″ Using microscopic chips that independently render color, the Micro LED delivered lifelike visuals with exceptional clarity. Shown on a massive 140-inch screen, the imagery created an immersive, cinema-like experience that felt true to life. ▲ Micro LED technology delivers strikingly realistic visuals. AI Beauty Mirror ▲ AI Beauty Mirror In the next area, visitors entered a space modeled after a powder room where a circular mirror revealed itself as the AI Beauty Mirror. Powered by on-device AI, the technology signaled Samsung’s technology expansion into the beauty space. The hybrid design combines a polarized mirror with a half mirror to improve reflectivity and transparency, delivering clearer, more precise visuals. ▲ The AI Beauty Mirror provides personalized suggestions through detailed skin analysis. Audio-Visual Design Blends Sound With Form A lineup of visually striking audio devices added a strong visual element to the booth. Reimagining the turntable, the Transparent Micro LED functioned as a music visualizer — resembling an LP floating in midair — while a built-in premium sound system ensured audio quality remained uncompromised. ▲ A floating LP-inspired visual audio device Spatial Signage Samsung also introduced Spatial Signage, a new display form factor that combines detailed 2D content with immersive 3D effects. Using spatial optical technology measuring just 52 millimeters thick, the display creates a pronounced sense of depth — as if an additional layer of space exists within the screen. The system integrates with existing Samsung signage, enabling centralized remote management of both content and hardware. With life-size 3D effects and vivid visuals, Spatial Signage can be used for advertising, events, artist exhibitions and museum displays. ▲ The Transparent Micro LED features high transparency and clarity. ▲ Spatial Signage The Entertainment Companion zone at The First Look 2026 went beyond visual and audio enhancements, illustrating how AI can deliver both convenience and comfort when seamlessly integrated into everyday life. Samsung aims to bring greater comfort and enjoyment to everyday life. View the full article

Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST). The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement. Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution. FAST Gains Momentum as Audiences Recalibrate Value As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide. “The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.” The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be. Hybrid Models Redefine the Streaming Ecosystem Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem. EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.” Creators Emerge as the New Studios The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality. Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences. One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth. “Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.” Live and Interactive Experiences Drive Engagement Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in. With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption. “Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.” As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond. View the full article

Samsung Electronics, a global leader in technology, today announced that Spatial Signage has been recognized by the Consumer Technology Association (CTA)® as part of the CES Innovation Awards ® 2026 program. The award marks Samsung’s first-ever recognition in the Enterprise Technology category, coinciding with the company’s commercial display debut at the show. Each year, the world-renowned CES Innovation Awards honor outstanding design and engineering across a vast range of technology products. As the #1 leader in global digital signage for 16 years,1 this recognition further reinforces Samsung’s commitment to providing best-in-class display signage and solutions that help captivate and convert shoppers into customers. First introduced at IFA 2025, Spatial Signage is a glasses-free 3D display that delivers an immersive visual experience. Using Samsung’s breakthrough display technology, it delivers immersive realism by adding multidimensional depth to 2D visuals, creating more captivating shopping experiences with existing content. The display’s sleek 52mm profile and slim 85-inch frame allow for seamless placement in design-conscious environments, from big box chains to luxury stores and even stadiums. With Samsung VXT built in, users can remotely deploy in-store content across devices, from vivid images of in-store merchandise to enticing promotional offers. Spatial Signage will be on display during official show hours at the Samsung Exhibition Zone at The Wynn Las Vegas from January 5-7, 2026. For more on Samsung Spatial Signage, visit Samsung.com. View the full article

▲ Visitors from around the world enter the exhibition. The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety. Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care. AI Gallery Zone: An Artistic Welcome to AI Living prev next The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône,” along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks.” Entertainment Companion Zone: Every Moment of Sight and Sound ▲ View of the Entertainment Companion zone ▲ Micro RGB 130” The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation. ▲ Vision AI demonstration Centered on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion. ▲ Music Studio series ▲ Sound Tower Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device. ▲ Crowds gather in the gaming area. ▲ Odyssey 3D 32” ▲ Transparent Micro LED ▲ Spatial Signage The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression. Home Companion Zone: Less Housework, More Everyday Freedom ▲ View of the Home Companion zone The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework. ▲ AI home appliance demonstration At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion. ▲ Bespoke AI Refrigerator Family Hub The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen. ▲ North America kitchen package A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors. ▲ Bespoke AI AirDresser and Bespoke AI Laundry Combo The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums. Care Companion Zone: A Safer, Healthier Everyday Life ▲ View of the Care Companion zone In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living. ▲ Galaxy Z TriFold The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also showcased. Other features of the health platform include analyzing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators. ▲ Sleep environment demonstration Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations. ▲ The Family Care section ▲ (From left) Jonathan Harvey and Maxence Fleury “What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.” ▲ Lucy Hedges “Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.” As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead. View the full article

On January 4, two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted in Samsung’s dedicated exhibition space, the event drew attention from major international media outlets. Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratizing AI by integrating the technology across its product lineup and services. Watch how Samsung is embedding AI into everyday life. View the full article

Samsung Electronics recently unveiled its Music Studio series of Wi-Fi speakers at The First Look 2026 in Las Vegas. Designed for spatial harmony and rich sound, the Music Studio 5 and Music Studio 7 were created in collaboration with French designer Erwan Bouroullec. The partnership dates back to The Serif, a TV that won an iF Design Gold Award in 2016 and redefined TV design. Samsung Newsroom spoke with Bouroullec about the ideas behind the speakers’ design and his collaborative process with Samsung. The following responses have been modified for clarity and brevity. ▲ Music Studio Wi-Fi speakers are exhibited at The First Look 2026. Orb and Dot: Speakers That Shape the Color of a Space Q. What inspired the Music Studio design? ▲ The Music Studio design reflects Bouroullec’s orb-and-dot concept. Music has the power to surround you and transform your mood and emotions. I see music and sound as air and light: they’re an essential part of a room’s atmosphere. They can change the mood — even the “color” of a space. To me, that was the best place to begin: an essential form to visualize sound. I first drew symbols with an orb and a dot in the middle because this was inherently the skeleton of a “traditional” speaker. And then the forms came together. A moon-shaped orb would immediately connect the device to the idea of sound and music. Dots would visualize sound through time. Of course, whether or not the language resonates depends on one’s imagination and cultural background. But I am happy with the way I was able to express my interpretation of sound and music. It was a joy to build a visual environment that enhances the symbolic and sculptural nature of Music Studio — defined by its orb and the dot at its center. A Symphony of Design and Engineering Q. How was the experience of collaborating with Samsung on an audio product? Design is a practice that must go hand in hand with engineering. So of course Music Studio was conceived through a close dialogue between design and engineering. Based on my ideas, I first provided a form that engineering could build on. Then there has been a process of pure morphological transformation. Because Samsung engineers have a deep, grounded knowledge in sound and technology, the process of developing the form into a product was very pleasant. The engineers’ ideas based on their expertise were inspiring, even. Music Studio’s circular orb form, inspired by the origins of loudspeakers, connects directly to the geometry of sound. Refined through engineering, the shape evolved to enhance the acoustics while preserving its pure, sculptural presence. ▲ Bouroullec collaborated with Samsung on the Music Studio lineup. In the end, the idea wasn’t compromised. Instead, it naturally evolved into a better form that enabled clearer sound and deeper bass. I am a creative person; my instruments are production tools, my notes are materials and my songs are everyday objects. If I were a musician, Samsung would be the most powerful orchestra I could ever play with. Harmony: Connecting Sound and Space, Past and Present Q. How do you feel about the final product and its fit in users’ spaces? I aimed to convey an essential elegance through design. Designed to integrate naturally into any interior, Music Studio is a timeless and enduring companion for everyday life. In terms of form factor, a sturdy metal mesh front houses the speakers with precision, expressing honesty and function. ▲ The Music Studio 5 (left) and Music Studio 7 blend into a range of living spaces, connecting sound to space and familiar experiences with new features. Design always builds on conventions and widely accepted symbols that have been refined over decades — sometimes over centuries. On the other hand, technology evolves and so does the way we use the devices. So a key factor I focused on was to create a design that is both fresh enough to signal a new era in audio and pure enough to seamlessly integrate into various environments. Being “pure” means that Music Studio is easily connectable to the history of speakers. Being “fresh” means that it is able to incorporate new ways of experiencing audio content — like the addition of playlists and podcasts. In the end, I believe the design language of Music Studio has a simplicity to it that enables it to blend with older functionalities and patterns while heralding newer and more contemporary experiences. About the Music Studio Series Introduced at The First Look 2026, Samsung’s Music Studio 5 and Music Studio 7 Wi-Fi speakers incorporate technology from Samsung’s Audio Lab and offer connectivity for Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec. Available in black and white, the models can be used as standalone speakers or paired with additional units or Samsung TVs via Q-Symphony for wider stereo sound or a full surround-sound setup. About Erwan Bouroullec Erwan Bouroullec, born in 1976, began his design career after studying contemporary art in Paris. He and his brother, Ronan, founded a design studio in 1999 and have since worked with brands including Vitra, Alessi, Kartell, Magis and Hay. Known for an emphasis on simplicity, functionality and natural aesthetics, Bouroullec’s work reflects a minimalist approach. * All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, color, pricing, components, performance, availability and capabilities of the product are subject to change without notice. View the full article

Samsung Electronics today unveiled its “Companion to AI Living” vision at The First Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The focus of the event was on AI as Samsung’s philosophy, a foundation that connects the company’s R&D product development, operations and user experience. TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI leadership and how, due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with a true AI companion experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere. “Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.” Entertainment Companion: Extending the Experience Beyond Simple Viewing SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America, took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of leading the TV industry, Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV. The center of the display lineup is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of color, featuring the widest and most detailed spectrum ever seen in Samsung TVs while its Timeless Frame design minimizes distractions and allows the picture to take center stage with understated elegance. A micro-sized RGB light source drives the unprecedented picture quality, with each microscopic red, green and blue diode shining independently to produce color in its purest, most natural form. Micro RGB AI Engine Pro enables precise control of RGB colors and creates overwhelmingly vivid picture quality in every scene. Elevating this next-level viewing experience, Vision AI Companion (VAC)1 uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining and mood, anywhere in the home. With it, users can receive guidance on what to watch, what to eat and what music to listen to, enhancing the overall TV experience in a way that extends far beyond simple viewing. Samsung also offers intuitive modes to personalize the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalized listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC — which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV — contextually carries out those requests. Across different types of programming, VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality, as well, sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances, for a multi-device experience achieved through complete ecosystem integration. Samsung has led the global soundbar market for 11 consecutive years. This year, it is introducing two new WiFi speakers, the Music Studio 5 and 7, to further expand its integrated ecosystem. These models support a wider range of sound system combinations, enhance audiovisual quality and improve the aesthetics of any space. Each model shares a timeless, dot design concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art and grounded in Samsung’s signature design language. Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics. The new, ultra-thin OLED S95H features a refined bezel that gives it art gallery elegance, and Samsung’s new portable projector, The Freestyle+, is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains. The 2026 TV lineup2 supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimization, intelligent motion smoothing, advanced local tone mapping and improved gaming experience. As HDR10+ adoption grows among major OTT providers, Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung also features Eclipsa Audio, the company’s new spatial sound system, introduced across all 2026 TVs. Samsung also unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rate and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models. At the center of all these display innovations is the most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS upgrades, ensuring that TVs continue to evolve long after they have entered the home. Home Companion: Connected Smart Appliances That Guide You Through Your Day Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA) outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores. Cheolgi Kim also announced that as of December 2025, SmartThings now serves more than 430 million users, empowering Samsung with a significant scale and depth of insight that sets it apart from other brands. This insight comes to life with the Family Hub. The AI-enabled refrigerator is the centerpiece of the home and now, with an upgrade to AI Vision built with Google Gemini,3 it redefines living for an AI future. With this update, AI Vision unlocks existing limitations in recognizing food items, seamlessly tracking what is placed into and taken out of the refrigerator, making meal planning and food management simpler than ever.4 The Family Hub has won 10 CES Innovation Awards so far, and Samsung’s AI-enabled fridges have received the award for the past three years. Through a gamified feature called “What’s for Today?”,5 select refrigerators provide recipe recommendations based on what is in the refrigerator or also random recommendations, reducing the stress caused by choosing what to cook. When selected, recipes show up through SmartThings Food, where users receive a step-by-step guide to help them get started instantly. The selected recipe can also be sent to connected cooking appliances to begin the process seamlessly. Video to Recipe6 adds even more simplicity, providing users with recommended cooking videos and converting those videos into easy-to-follow steps, allowing users to follow along while they cook without pausing the video or backtracking. Samsung also unveiled FoodNote,7 a new, weekly report that recaps users’ food intake patterns, from most-used ingredients and recipe recommendations, and which items it’s time to restock. Additionally, Now Brief8 includes more widgets on the Family Hub screen and with Voice ID,9 can distinguish between family members and display content relevant to each individual. Ultimately, these features come together to provide various helpful insights and information throughout the week. In the laundry room, the Bespoke AI Laundry Combo removes the need to transfer loads of laundry, solving a major pain point for households. This year’s model comes with enhanced features, like a faster super speed cycle and enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts. All users have to do is hang their shirt and wait, reducing the burden in busy mornings. Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognize liquids10 like coffee, juice, or even transparent liquids like water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home, notifying them about their pets and whether there is any suspicious activity.11 Plus, with a smarter Bixby,12 users can speak conversationally to their robot vacuum to carry out tasks with ease. For the deep level of connectivity and integration that forms the backbone of a holistic, AI-powered experience, Samsung’s Bespoke AI appliances have received a CES Innovation Award. Additional benefits include a first-of-its-kind partnership with Hartford Steam Boiler (HSB) to help unlock real, meaningful savings to the smart home experience. HSB President and CEO Greg M. Barats joined the presentation to discuss the partnership, explaining the potential benefits of having smart appliances connected to SmartThings to reduce insurance premiums. This is the best of the AI era — increased protections and reduced costs for users. After a successful pilot run in the U.S. in 2025, the collaboration is expanding to more states across the U.S., as well as to leading home insurance carriers in other global regions. Care Companion: Shifting From Reactive to Proactive Care Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care from a reactive need to a proactive opportunity. With AI, phones, appliances, wearables and other connected devices will help users prevent potential health concerns before they occur. For example, Samsung aims to provide personalized health coaching, offering effective exercise and sleep coaching to help decrease risk for major chronic diseases and also suggesting appropriate recipes based on ingredients available in connected refrigerators. Additionally, if any abnormal signs or patterns are detected, it will alert users while allowing their health metrics to be shared with providers via the Xealth platform and facilitating virtual professional consultations. Recognizing the importance of preventative health, Samsung is also expanding its capabilities in dementia detection through research partnerships, with wearable devices registering subtle changes to mobility, speech and engagement that can be indicative of long-term cognitive changes. Samsung Knox and Knox Matrix serve as the foundation of this hyper-personalized ecosystem, safeguarding user data at every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To maintain security despite constant changes, Samsung’s security systems are consistently identifying AI risks by advancing to protect data in AI training processes and approving models through red team analysis. The Samsung Exhibition Zone at CES is available to the public Jan. 4-7. For more information, visit the Samsung Newsroom. Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button. ︎HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H and QN80H. ︎Google Gemini is provided by Google LLC. Service availability, supported functions, and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings, and features or results may vary by subscription. ︎AI Vision refers to the refrigerator’s internal camera and AI-based processing that helps recognize food items. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. The user may need to manually check and adjust the list to ensure its accuracy. A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred. ︎A Wi-Fi connection and a Samsung account are required. ︎A Wi-Fi connection and a Samsung account are required. ︎A Wi-Fi connection and a Samsung account are required. ︎A Wi-Fi connection and a Samsung, Google, or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice. ︎Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account. ︎A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination. ︎Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Only cats and dogs can be recognized. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognize your pet may vary depending on the type of animal and the living environment. It only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. Each appliance needs to be set to be optimized for pets by the SmartThings App. ︎Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. ︎View the full article

Samsung Electronics today unveiled the world’s first 130-inch Micro RGB TV (R95H model) at CES 2026, marking the debut of its largest Micro RGB display and a bold new design direction for ultra-premium displays. “Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation.” Bold Design That Redefines What a TV Can Be The Micro RGB TV’s commanding scale, next-generation color technology and striking design approach reflect Samsung’s longstanding leadership in engineering excellence united with premium aesthetics. With a monumental frame and improved audio performance, the 130-inch display is intentionally designed to appear less like a television and more like a vast, immersive window that visually expands the room. The TV offers a modern, gallery-inspired aesthetic through the Timeless Frame, a modern evolution of Samsung’s 2013 Timeless Gallery design, now with a refined frame that embodies the philosophy of “technology as art.” Inspired by the frame of a grand architectural window, the ultra-large screen appears to float within its borders, transforming the TV into an artistic centerpiece that shapes the room. Sound integrated into the display’s frame is carefully balanced to the screen’s size, so picture and audio feel naturally connected in a space. Ultimate Viewing Experience To Match Its Scale The 130-inch Micro RGB model features Samsung’s most advanced Micro RGB innovations to date. Powered by Micro RGB AI Engine Pro, Micro RGB Color Booster Pro and Micro RGB HDR Pro, it leverages AI to enhance dull tones and refine contrast, delivering vivid color and subtle detail across bright and dark scenes alike for realism and picture fidelity. The display elevates picture performance with Micro RGB Precision Color 100, delivering 100% of the BT.2020 wide color gamut. Certified by the Verband der Elektrotechnik (VDE) for precise Micro RGB color reproduction, it produces finely controlled hues that appear true to life on screen. The 130-inch model also includes Samsung’s proprietary Glare Free technology, which minimizes reflections, further preserving clear color and contrast across a variety of lighting conditions for the best viewing experience. The product supports HDR10+ ADVANCED1 and Eclipsa Audio to provide an enhanced picture and sound quality, as well as Samsung’s enhanced Vision AI Companion,2 enabling conversational search, proactive recommendations and access to AI features and apps such as AI Football Mode Pro, AI Sound Controller Pro, Live Translate, Generative Wallpaper, Microsoft Copilot and Perplexity. The first-of-its-kind display will be showcased at Samsung’s Exhibition Zone during CES 2026 in Las Vegas, Nevada. Samsung’s 2026 TVs are the first in the industry to implement HDR10+ ADVANCED, next-gen HDR10+ technology. ︎Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button. ︎View the full article

Samsung Electronics today announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalized entertainment experience across a wide range of spaces. Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original Freestyle while introducing smarter AI capabilities, improved brightness and expanded entertainment features — allowing users to enjoy content more freely, with minimal setup or adjustment. “The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.” Smarter AI That Lets You Point and Play Instantly At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimization technology that automatically adjusts the picture to different spaces — so users can simply point, place and start watching. AI OptiScreen includes a set of intelligent features designed to automatically optimize the picture across different surfaces and environments: 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls. Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise. Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory. Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clearer viewing. This intelligent viewing experience is further supported by Vision AI Companion, Samsung’s personalized AI platform for screens, which integrates enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content. Light to Carry, Designed for Everyday Viewing Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation, helping content appear clear and engaging in everyday living environments. Designed for everyday viewing, The Freestyle+ lets users move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design supports projection at virtually any angle — including walls, floors and ceilings — without additional mounts or accessories, enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day. On-the-Go Entertainment with Immersive Sound Designed for moments beyond the living room, The Freestyle+ brings entertainment with you — without relying on external devices or fixed setups. Built-in access to Samsung TV Plus, certified OTT service partners and Samsung Gaming Hub allows users to stream, play and explore content directly from the projector without the need for external devices. For audio, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce richer, fuller audio in a compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used. Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year. View the full article

Samsung Electronics today announced that they are working to bring Google Photos to Samsung TVs to give users a seamless way to enjoy the moments that matter most, from trips and hobbies to everyday memories with loved ones — now on an immersive and larger screen. The experience aims to offer families a delightful and meaningful way to rediscover their favorite memories together.1 “Samsung TVs have always brought people together, and bringing Google Photos to the big screen makes that experience even more personal,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “We’re giving users an intuitive and engaging way to enjoy the stories behind their photos — right from the comfort of their living room.” A More Meaningful Way To Enjoy Personal Photos Google Photos makes reliving and sharing special memories easy. With the planned integration, it will seamlessly bring the photos people capture on their phones to Samsung TVs, where they can appear in a larger, cinematic format. Through the proposed integration, users can explore curated memories on their TVs organized by people, places, and meaningful moments. Google Photos will also expand the suite of photo-driven experiences that integrate with Samsung’s Vision AI Companion (VAC), enriching how memories are highlighted and enjoyed throughout the day. Samsung wants Google Photos to be deeply woven into the TV experience. Imagine Photos surfacing naturally through Daily+ and Daily Board, ensuring that meaningful memories2 greet users throughout their day in contextual and convenient moments. The setup should be simple — users sign in with their Google Account, and their photo memories instantly appear on the big screen.3 Three Ways To Relive and Rediscover: Memories, Create and Personalized Results Memories (planned to launch exclusive in early 2026): Shows curated stories based on people, locations, and meaningful moments for the first time on TV, available first and exclusively on Samsung TVs for six months.4 Create with AI (planned to launch later in 2026): Introduces themed templates5 built on Nano Banana, Google DeepMind’s image generation and editing model, featuring playful and fun transformation. Users can also utilize Remix to transform the art style of an image or Photo to Video to bring still moments to life as short videos. Personalized Results (planned to launch later in 2026): Users may view related photos as a slideshow based on topics or contents of memories e.g. ocean, hiking, Paris, etc. A Seamless Way To Experience Memories on Samsung TV Samsung and Google Photos want to bring a cinematic gallery experience to the heart of the home, enabling Samsung TV users to browse and relive their most important moments in stunning detail. This integration will transform personal photo libraries into a space where users are invited to explore their journey, create new stories and reminisce over cherished memories with depth and simplicity. “Google Photos is a home for people’s photos and videos, helping them organize and bring their memories to life,” said Shimrit Ben-Yair, Vice President, Google Photos and Google One. “We’re excited to bring Google Photos to Samsung TVs — helping people enjoy their favorite photos on a larger screen and reconnect with their memories in new ways.” Features and availability may vary by model and region. ︎Available on Samsung TV models launched 2026 with a Google Account and backed-up photos/videos. For in market models, experience will be available following the OS update schedule. ︎Memories must not be turned off in Google Photos settings. ︎Memories available beginning March 2026; Create and Search available in the second half of 2026. ︎Select creative AI templates will be available exclusively on Samsung TVs. ︎View the full article

Samsung Electronics, the global leader in soundbars, today introduced its 2026 sound device lineup, marking a new chapter in how sound is experienced throughout the home. The expanded range — which will be showcased at CES 2026 in Las Vegas, Nevada from Jan. 6-9 — delivers richer immersion, clean expression and more unified multi-device performance through next-generation soundbars and Wi-Fi speakers. “For more than a decade, Samsung has shaped the evolution of home audio through advanced acoustics, intelligent features and thoughtful design,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re continuing that legacy with next-generation sound devices designed to deliver a rich, expressive performance for any space and moment.” Redefining Cinematic Sound With Samsung’s Q-Series Soundbars Samsung’s 2026 Q-Series soundbars reinterpret cinematic sound for contemporary homes, offering richer immersion across a range of room sizes and listening preferences. Samsung’s latest flagship Soundbar (HW-Q990H model) delivers its most immersive soundbar experience yet, debuting Sound Elevation, a technology that lifts dialogue toward the center of the screen for more natural sounding audio. It also introduces Auto Volume, which maintains consistent volume across channels and content for a smoother, more balanced listening experience. The 11.1.4-channel system combines a 7.0.2 main bar, 4.0.2 rear speakers and dual 8-inch driver built-in compact active subwoofer, refined for a powerful and space-efficient bass. Up-firing channels and next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated with professional home theater setups. New to the 2026 lineup is Samsung’s All-in-One Soundbar (HW-QS90H model), which blends performance with aesthetic versatility. Its Convertible Fit design supports both wall-mount and tabletop placements, while a built-in gyro sensor automatically adapts channel distribution based on orientation. A 7.1.2-channel system with 13 drivers — including nine wide-range speakers — and a built-in Quad Bass Woofer system deliver deep bass without the need for a separate subwoofer. Music Studio Series: Iconic Dor Design, Expressive Sound Samsung is introducing two new Wi-Fi speakers, the “Music Studio 5” and “Music Studio 7,” to build a stronger integrated ecosystem. These new models enable a wider range of sound system combinations than before, maximizing the audiovisual experience. Additionally, they offer richer sound experiences while also enhancing aesthetic harmony with users’ spaces, allowing users to enjoy an improved audio environment. Each model shares a timeless dot concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art — and grounded in Samsung’s signature aesthetic. Music Studio 7 (LS70H model) is the most immersive model in the series, delivering 3.1.1-channel spatial audio through left, front, right and top-firing speakers for natural 3D immersion. Samsung’s Audio Lab Pattern Control Technology reduces signal overlap for cleaner directionality, while AI Dynamic Bass Control delivers deep bass with minimal distortion and Hi-Resolution Audio enables audio processing up to 24-bit/96kHz. Also, thanks to the super tweeter, the frequency range can extend up to 35kHz for enhanced musical detail. Available in black and white, it functions as a standalone immersive speaker or can be paired with additional units or Samsung TVs via Q-Symphony for wider stereo or a full surround-sound setup. Music Studio 5 (LS50H model) is designed for homes where aesthetic harmony is as important as sound, offering a smaller, gallery-inspired form that complements and elevates interior spaces. Tuned by Samsung Audio Lab, it uses a 4” woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while AI Dynamic Bass Control deepens low frequencies without distortion. Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec provide smart, seamless connectivity. A More Intelligent, Connected and Immersive Sound Experience For 11 consecutive years, Samsung has been the global leader in soundbars, driven by a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 lineup, bringing together advanced acoustics, purposeful design and intelligent connectivity. In 2026, Samsung’s Q-Symphony becomes even more adaptive, enabling Samsung TVs, soundbars and Wi-Fi speakers to operate as a unified sound ecosystem. Users can now pair up to five sound devices with a Samsung TV while Q-Symphony analyzes room layout and device placement to optimize channel distribution. The result is clearer dialogue and more detailed surround sound as you are in the middle of the scene. Additionally, with Wi-Fi connectivity and the SmartThings app, users can control sound settings, manage group playback, and access music streaming and voice assistant features through a single, intuitive interface. SmartThings also provides instant music controls, making it easy to start listening and adjust playback from any connected mobile device. Samsung’s audio lineup also includes the all-new Sound Tower (ST50F and ST40F models) launched in late 2025, offering powerful outdoor and social listening experiences that complement the Music Studio and Soundbar families. Together, these innovations reflect Samsung’s continued leadership at the frontier of home audio, uniting acoustics, design and intelligence to create a sound experience that feels effortless, expressive and deeply connected. View the full article

Samsung Electronics today announced that it will boldly break away from the conventional exhibition framework and present a new exhibition paradigm with The First Look at CES 2026, the world’s largest consumer electronics show, to be held in Las Vegas, Nevada on Jan. 6–9. For The First Look, the company is shifting from operating a public booth within the Las Vegas Convention Center (LVCC) to establishing a standalone exhibition hall at The Wynn Las Vegas. There, Samsung will curate an experience that adopts techniques used in art galleries and museums to unveil its new products and technologies. To this end, the company has built its exhibition space, the Samsung Exhibition Zone, on an industry-leading scale, enabling all activities — product exhibitions, presentations, events, technology forums and consultations with key clients and partners — to be conducted organically in a single integrated location. The Exhibition Zone reflects Samsung’s strong commitment to transforming the exhibition paradigm beyond a simple change of venue, toward an approach centered around the customer experience. Beyond Simple Lineups: Experiencing the Essence of AI in a Well-Curated Space At CES 2026, Samsung will present its unified AI approach for its Device eXperience (DX) Division and articulate the company’s overall business direction. It is because of this ambitious vision that the company has chosen to establish an industry-leading, large-scale premium standalone exhibition space at The Wynn. There, Samsung will have no limitations when showcasing its industry-leading innovations and will be able to fully convey its overall AI strategy and vision — and the real-life value it can bring to consumers. The First Look event has been designed to demonstrate how Samsung’s technology transforms lives, moving beyond only showcasing new product features. To realize a fully immersive environment, the exhibition will provide minimized congestion and enhanced programming for a deeper, more meaningful visitor experience. A Grand Showcase of Samsung AI at the Industry’s Largest Space Through carefully curated storytelling, Samsung’s Exhibition Zone has been designed to allow visitors to intuitively engage with Samsung’s AI innovation, current key technologies and future direction. Under the theme of “Your Companion to AI Living,” the exhibition showcases how Samsung has extensively applied AI technologies not only across all its product categories — including mobile, home appliances and displays — but also the functions and services that connect them. Visitors will be able to experience these differentiated AI capabilities, which offer seamless, always-on connectivity anytime and anywhere. This hyper-connected ecosystem, where software and AI work together to overcome the normal limits of hardware, is something that only Samsung can deliver. New Tech Forums Spotlight Recent Industry Trends and Technologies At CES 2026, Samsung will also host a series of Tech Forum panel discussions dedicated to exploring the latest industry trends and future technologies. The panels will be held over two days on Jan. 5–6 (local time), and will consist of four sessions centered on AI, home appliances, services and design. Each session will feature both Samsung experts and participants from partner companies, academia, media and the analyst community, who will engage in in-depth discussions on industry trends — as well as new technologies and the future of the industry. To learn more about The First Look, visit Samsung Newsroom’s CES 2026 landing page. View the full article