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Samsung Electronics has partnered with the Musée d’Orsay to bring 25 iconic pieces of artwork from the Parisian museum’s collection into the homes of The Frame TV owners around the world. The masterpieces available for display include Pierre-Auguste Renoir’s “Dance at Le Moulin de la Galette,” Paul Cézanne’s “Mont Sainte-Victoire,” Vincent van Gogh’s “Starry Night,” Claude Monet’s “Blue Water Lilies,” Henri-Edmond Cross’ “The Evening Air” and Henri Rousseau’s “The Snake Charmer.” Available through Samsung Art Store, this selection offers a unique opportunity to experience the world’s largest collection of Impressionist and Post-Impressionist art from the comfort of home. ▲ Samsung Electronics’ partnership with the Musée d’Orsay brings 25 iconic pieces of artwork, including Claude Monet’s “Poppy Field” (1873), into the homes of The Frame TV owners Launched in 2017 by Samsung in collaboration with Swiss designer Yves Béhar, The Frame redefines the role of a TV as the world’s largest TV art platform. With its silhouette reminiscent of a traditional painting, The Frame seamlessly blends into any interior and reflects Samsung’s goal of bringing art into modern homes. Through Samsung Art Store, users can access and explore more than 2,500 pieces from world-renowned museums and galleries including The Met, Van Gogh Museum, Tate and Victoria and Albert Museum (V&A) — as well as iconic pieces from artists such as Jean-Michel Basquiat, Keith Haring, Salvador Dali and more. The Frame’s QLED 4K UHD glare-free matte display automatically adjusts brightness and colors for high-quality rendering at any time of day. Furthermore, The Frame’s reproduction of artwork is more realistic than ever with Pantone Validated colors. Users can choose from a wide range of frame sizes for a fully customizable experience, allowing The Frame TV to complement interior décor and elevate the ambiance of any room. ▲ Samsung Electronics’ partnership with the Musée d’Orsay brings 25 iconic pieces of artwork, including Vincent Van Gogh’s “Starry Night” (1888), into the homes of The Frame TV owners “We’re delighted to launch this collaboration and hope to enrich it further,” said Julia Beurton, Deputy CEO at the Orsay Museum. “Being able to enjoy carefully curated masterpieces from the museum’s outstanding collection at home is an invitation to bring a piece of Orsay’s beauty into one’s living room.” “We are proud to collaborate with the prestigious Musée d’Orsay to deliver a truly immersive artistic experience on The Frame TV,” said Guillaume Rault, Vice President of Samsung Electronics France. “Combining over eight years of partnerships with the world’s leading museums, our unrivaled expertise allows us to render the artworks’ beauty with absolute precision and care while adapting them to digital formats. Thanks to this exceptional collection, we’re bringing art directly into the homes of more than five million people around the world so that everyone can rediscover these masterpieces in a new light.” The Musée d’Orsay’s 25 featured masterpieces will be available on Samsung Art Store starting September 30. View the full article

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“Playing The First Descendant on the Odyssey monitor with HDR10+ GAMING allows you to experience the game’s vivid, high-quality graphics at their best” – Junhwan Kim, Lead programmer, Engine Program team, Nexon Games Game development is an art, and like any masterpiece, it requires the right tools. Nexon’s upcoming title, The First Descendant, is set to redefine the looter-shooter genre with its stunning visuals and immersive gameplay. At the heart of this development process is Samsung’s Odyssey OLED G8 — a monitor that not only displays these graphics but elevates them to a new level of realism. Join us as we dive into the behind-the-scenes journey with the developers at Nexon Games, who reveal how this cutting-edge display technology has helped bring their ambitious vision to life. From the precision of color to the speed of response, discover why the Odyssey OLED G8 is more than just a monitor — it’s a game-changer in the industry. Founded in 1994, Nexon has become a global leader in online gaming. Known for creating popular titles like MapleStory, Dungeon & Fighter and KartRider, Nexon continues to push boundaries in the gaming world. This year, the company introduced The First Descendant, a looter-shooter that attracted 260,000 concurrent players at launch. Nexon is focused on expanding its global reach and adapting to the fast-changing gaming industry. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release. ▲ (From left) Lead Engine Programmer Junhwan Kim from the Engine Program team and Lead World Concept Artist Sinwook Wi, from the Environmental Concept Design team at Nexon Games, sat down with Samsung to talk about their latest project, The First Descendant and how the Odyssey OLED G8 played a role in its development. Q. Can you tell us about your role in developing The First Descendant and how you contributed to the game’s creation? Kim: I’m responsible for the game engine. I develop the software that integrates essential elements like graphics, sound and physics engines, make them work seamlessly together. Wi: I handle the environmental concept design. My role involves creating the overall concept of the game and designing the backgrounds and characters to fit within that environment. ▲ (From left) Gley, Blair and Enzo, key characters from Nexon’s looter-shooter game ‘The First Descendant’ (Image courtesy of Nexon) Q. What sets The First Descendant apart? What were some of the key innovations and design choices that defined your approach? Kim: The First Descendant is a looter shooter that blends third-person shooter (TPS) mechanics with role-playing game (RPG) elements. It features spectacular combat scenes, high-quality graphics and a rich loot system filled with powerful guns and gear. The core of the game lies in its storytelling, character development and the pursuit of the best weapons and equipment. A major focus for us was bringing the open world of The First Descendant to life through cutting-edge graphics. Using Unreal Engine 5, we leveraged Nanite to achieve highly detailed environments, allowing us to render complex landscapes and objects with incredible precision. This was crucial for creating an immersive open-world experience where players can explore vast and visually stunning environments. Lumen played a significant role as well, enabling real-time lighting that reacts dynamically to the game’s world and characters, further enhancing the realism of the gameplay. * Open World: A game design element that allows players to freely explore most areas with minimal restrictions. * Unreal Engine 5: A game engine developed by Epic Games, known for key features like Nanite, which efficiently handles high-capacity graphics, and Lumen, which enhances lighting effects. ▲ Junhwan works on the development of ‘The First Descendant’ using the Odyssey OLED G8. The Odyssey OLED G8 delivers superb graphics with its high resolution and color accuracy. Wi: The game is set in an apocalyptic world where factions — each with their own traditions — battle for survival. The story follows humanity’s fight against the Vulgus, invaders who nearly wiped out the human race. Players take on the role of descendants, embarking on a quest to find the Iron Heart, the ultimate weapon to end the war. On the design front, our goal was to create an apocalyptic world that felt rich and immersive while avoiding the overly dark and futuristic look often seen in similar settings. The environment itself is a key part of the storytelling. So, we integrated colorful, future-oriented designs for city of Albion to balance the grim atmosphere with a sense of hope. This approach doesn’t just end at the visual appeal but also helps the game engage players on an emotional level, too. ▲ Sinwook works on the design for the city of Albion, a key area in ‘The First Descendant,’ using the Odyssey OLED G8. The monitor’s consistent colors and detailed contrast has helped bring out the intricate design elements. Q. As a game developer, what do you consider the most important factors in creating a visually immersive gaming experience? Kim: A high-quality display is crucial to accurately present the game’s graphics and visuals. Today’s gaming standards demand seamless gameplay with vibrant graphics, high frame rates, detailed resolutions and minimal input lag. To fully experience these advancements, it’s crucial to use a gaming monitor with high resolution, a wide color gamut and fast response times. As part of our collaboration with Samsung, I received the Odyssey OLED G8 during the development of The First Descendant, and what stood out to me was the monitor’s awesome display quality — color accuracy, expressions and its quick response time. The monitor delivers colors and contrast with a high level of precision, which was crucial for developing the game. The 0.03ms (GTG) response time made a noticeable difference during our demonstrations as well.1 “[With the Odyssey OLED G8,] You get two distinct display experiences with a single monitor—16:9 for working and 21:9 for playing” – Wi Sinwook, Lead World Concept Artist, Environmental Concept Design team, Nexon Games Wi: As a World Concept Artist, I constantly ask myself, “How can I best convey the immersive universe to players?” I want players to experience every detail of the environments and even the subtle expressions of the characters as they were intended. For that, a display accurately reproduces colors and fine details is crucial. When players can see the subtle nuances in shading and the vibrant colors, it significantly enhances their immersion in the game. ▲ Sinwook builds out the background concept designs for ‘The First Descendant’ using the Odyssey OLED G8. Q. Other than picture quality, were there any other the Odyssey OLED G8 features that stood out when you were working on and demonstrating the game? Kim: The First Descendant is a multi-platform game, available on PC (Steam) and consoles. The fact that the Odyssey OLED G8 supports up to three external inputs,2 was especially helpful when we were testing across the different platforms. The sleek, metal design also saved space and complemented the game’s sci-fi aesthetic. ▲ Junhwan demonstrates the console version of ‘The First Descendant’ on the Odyssey OLED G8. The Odyssey OLED G8 offers enhanced convenience with 2 HDMI 2.1 ports, 1 DisplayPort 1.4 and a USB hub. Wi: Working on the design and demonstrating the game on the Odyssey OLED G8, I found the gameplay smoother and more comfortable compared to my previous monitor. The colors and contrast were balanced and accurate, even on the big screen. I also really appreciated the ability to switch the screen ratio between 16:9 and 21:9 with just a single setting change. Normally, I avoid wide monitors due to the viewing angle, but the Odyssey OLED G8 made it convenient to switch between ratios for different tasks — 16:9 for working and 21:9 for demonstrating the game. The big advantage is that you get two distinct display experiences with a single monitor. ▲ The Odyssey OLED G8’s Game Bar allows users to switch between 21:9 and 16:9 screen ratios, enabling them to enjoy games in their preferred ratio. “The fact that the Odyssey OLED G8 supports up to three external inputs, was especially helpful when we were testing across platforms like PCs and different consoles” – Junhwan Kim, Lead Programmer, Engine Program team, Nexon Games Q. What features of the Odyssey OLED G8 do you think will elevate the experience for The First Descendant players? Kim: The First Descendant is the world’s first HDR10+ GAMING title. We collaborated with Samsung to implement this technology in our game, optimizing peak brightness of the monitor and supporting standard HDR without the need for manual adjustments.3 Playing The First Descendant on the Odyssey monitor with HDR10+ GAMING allows you to experience the game’s vivid, high-quality graphics at their best. * HDR10+ GAMING: A gaming technology that enhances image quality by analyzing game content to enhance the depth of graphics and supporting features like response time and Auto HDR. ▲ The Odyssey OLED G8 supports HDR10+ GAMING, allowing gamers to enjoy an optimized HDR gaming experience without manual adjustments in supported titles. ‘The First Descendant’ is the first game to feature HDR10+ GAMING technology. Wi: Unlike my previous monitor, where colors near the edges tended to darken, the Odyssey OLED G8 maintained consistent brightness across the entire screen. The thin frame and bezel also made it easier to focus on the game. ▲ The Odyssey OLED G8’s slim metal design and Core Lighting+ on the back enhance user immersion and create a stylish gaming space. Kim: I also found the Game Bar feature to be helpful. When the Odyssey OLED G8 is connected to a PC or console, it automatically calls up the Game Bar. Selecting FPS mode in the Game Bar brightens dark areas in the game, giving you an advantage over hidden enemies. Also, the sound becomes richer, further enhancing the immersion. ▲ (Left) Default Game Bar settings without a selected genre, (Right) FPS genre selected in Game Bar. Q. Any final words for The First Descendant players? Kim: If you’re a fan of The First Descendant, or any third-person shooter (TPS) game with high-quality graphics, the Odyssey OLED G8 is an excellent choice. It has high refresh rate, wide color gamut and fast response time, which really enhance the gaming experience. Wi: I’ve always debated between choosing a monitor with high resolution and refresh rate for gameplay versus one with accurate colors and contrast for development. The Odyssey OLED G8 meets both needs perfectly, so I can confidently recommend it to any gamer…or developer! 1 Based on GtG measured under internal test conditions. Results may vary by content, monitor settings and the performance of the input source. 2 Supports 2 HDMI 2.1 cables, one Display Port 1.4 and three USB 3.0 ports (1 Up, 2 Down) 3 To use HDR10+ GAMING, the content must be HDR10+ GAMING compatible, and additional settings may need to be adjusted depending on the content. View the full article

Samsung Electronics America has secured #1 rankings in TVs for overall customer satisfaction and #1 in home appliance service experience for the second year in row in the 2024 American Customer Satisfaction Index (ACSI®) survey. Samsung TVs also achieved #1 in product quality, service quality and service experience.1 Samsung research shows that 90% of TV buyers and 94% of home appliance shoppers are more likely to choose a brand known for strong customer service2 — a trust that Samsung has built through consistent commitment to customer care. Building on this trust, Samsung is leading the way in designing AI-enabled products that enhance consumers’ lives, with the cutting-edge Samsung Care team ready to assist when the unexpected happens. “We’re proud to be consistently recognized by our customers in the ACSI survey, a testament to the improvements we have made to the end-to-end customer experience,” said Mark Williams, Vice President of Customer Care at Samsung Electronics America. “We know that when your TV or appliance isn’t working, you want it fixed quickly, the first time. That is why we’ve invested in AI and digital care innovations, best-in-class training, efficient parts distribution and expanding our Samsung Beyond Boundaries,3 program to provide more customers with quality care in the US.” Samsung TVs: Excellence in Picture and Sound Quality, Value and More Samsung received recognition from its customers across several categories for its cutting-edge TVs, powered by AI. This includes #1 rankings in overall quality, picture quality, and sound quality — a clear testament to our continued leadership and innovation. With AI at its core, the 2024 lineup delivers several value-add features that only Samsung can provide, demonstrated by a #1 ranking in value. This includes AI Upscaling,4 which can transform even lower-resolution content — like old movie classics — into stunning 4K and 8K, and Samsung Gaming Hub,5 letting you experience the best of gaming all in one place, no console required. With Tizen OS, you can stream all of your favorite video services and access Samsung TV Plus, which provides 2,700+ free channels, including 400+ premium channels — all for free. In a world that is more connected than ever before, Samsung TVs users can effortlessly enjoy entertainment knowing their devices are ranked #1 for connectivity. With seamless access to SmartThings, you can use your TVs as an IoT hub to easily connect and manage devices. Powered by Knox, only Samsung TVs deliver added peace of mind that your personal data is secured across your connected devices while you watch.6 Samsung TVs also earned #1 rankings for ease of use, exterior design and durability. From sustainability-forward packaging and improved energy efficiency to accessibility features — the TV lineup is intentionally designed to elevate your home entertainment experience. Samsung Home Appliances: Leading Customer Satisfaction Samsung achieved best-in-class rankings for refrigerators7 and washing machines, and leads in appliances with top scores for service experience, ease of arranging service, technician courtesy, helpfulness and timely repairs. These top rankings reflect the confidence consumers place in Samsung’s AI-enabled products to enhance and simplify their lives. Our latest AI-powered Bespoke appliances were designed to deliver enhanced performance, helping you do more with less effort. The Bespoke Refrigerator with AI Family Hub+ with AI Vision Inside recognizes 33 different food items as they’re added or removed from the fridge, using an internal camera and ‘Vision AI’ technology.8 The Bespoke AI Laundry Combo All-in-One takes the guesswork out of cycle selection by intelligently adjusting washing and drying time and energy.9 The AI Home touchscreen LCD Display simplifies cycle and setting selection while managing other connected Samsung devices. And with SmartThings, the #1 mobile app for appliances according to ACSI,10 AI-equipped devices seamlessly connect, offering smarter home management and easier control.11 Empowering Customers with Seamless, Next-Generation Care Samsung Care continuously invests in ways to give customers choices and easy options for high-quality, convenient care on their terms. Paving the way in next-generation care, Samsung has continued to invest in AI-powered tools to help Care experts resolve issues even faster. Interactive Voice Response (IVR) is one such tool, using AI12 to identify the customer’s intent, product, and issue, ensuring they are routed to the right agent with valuable insights before the call even begins. IVR can also text customers the two nearest Walk-In Service or Authorized Repair Centers based on their zip code and send a link to book an appointment, making the process even smoother. With connected solutions for home appliances, Samsung makes proactive and preventative care simple and accessible. For example, consumers can use the Home Care service in the SmartThings app, which uses AI to automatically detect and troubleshoot issues. If an error code appears, customers receive an alert with step-by-step instructions for a quick home fix. If further assistance is needed, they can chat with a care professional, schedule a repair with a Samsung-certified technician, or even order replacement parts, like water filters, directly through the app. Samsung provides 99.9%13 of the U.S. with convenient Care coverage for TVs and home appliances. Even in rural areas, people can access next-level care via Samsung Beyond Boundaries. Customers within a 4-hour radius of a Samsung Care Center can receive at-home repairs. Looking for more news or need additional support from the Samsung Care Team? Visit the Samsung Care YouTube Channel, check out the Samsung Members App and Samsung Communities or text us any time by messaging 1-800-SAMSUNG to start a conversation with a Samsung Care Pro. About the American Customer Satisfaction Index (ACSI®) Survey The American Customer Satisfaction Index Survey (ACSI) is the nation’s only cross-industry measure of customer satisfaction. Since 1994, the survey has been recognized as a leader in analyzing consumer sentiment about the products and services used most often. The ACSI Index surveys customers on their own consumer electronics experiences and identifies industry leaders for excellence, based on customer feedback regarding service repair, product durability, and warranty coverage. Between July 2023 and June 2024, the ACSI Household Appliance and Electronics Study surveyed over 5,100 U.S. consumers who recently purchased appliances from leading manufacturers to evaluate the quality of their experiences in a variety of categories. Between July 2023 and June 2024, the ACSI TV Study surveyed over 6,000 U.S. consumers who recently purchased TVs from leading manufacturers to evaluate the quality of their experiences in a variety of categories. Source: 2024 ACSI® Surveys of customers rating their appliance manufacturer and TV manufacturer. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index. For more about ACSI, visit www.theacsi.org. 1 Samsung tied with 1 other brands for service experience. 2 Samsung Electronics American Consumer Market Insights, Customer Care Foundational Learnings — March 2024 3 Coverage includes 99.9% of delivery zip codes (excluding P.O. box, APO/FPO/DPO) by our largest retailer; in-warranty service only. 4 Utilizes AI-based formulas. 5 Powered by Tizen, the Samsung Gaming Hub is an all-in-one game streaming discovery platform bridging hardware and software for a better player experience. Instantly play thousands of games from Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, Antstream Arcade and Blacknut Cloud Gaming. The Samsung Gaming Hub is the new home for gaming and entertainment with Twitch, Spotify and YouTube Gaming integration that gives players easy access to enhance their experience. No storage limits, no downloads, no console or PC required – all players need is a Bluetooth-enabled gaming controller and internet connection to start playing. 6 Personal data includes input Pin codes and passwords, and IoT device information through the SmartThings app. The latest software update is required. 7 Samsung tied with 1 other refrigerator brand. 8 Available on RF23DB9900. As of March 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. Recognizable food items will be regularly added and updated. If the food is covered by hand and not recognizable, it may be listed as an unknown item, but the user can always revise the item title through the Family Hub or SmartThings. Wi-Fi connection and Samsung account required. 9 Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings app; available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Can be applied on Towels, AI Opti Wash & AI Optimal Dry, Heavy Duty, Super Speed, Small Load cycle only when the selected washing temperature is ‘hot’. Based on internal testing with IEC 8lb load except for Small Load cycle (IEC 4lb load). Results may vary depending on the actual usage conditions. 10 Samsung tied with one other mobile app for home appliances. 11 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. 12 After IVR does the initial triage with the customer, AI analyzes the intent and passes info along to the Care agent to better address the need. IVR continuously learns and improves its accuracy over time, enabling our agents to support customers more quickly. 13 Coverage includes 99.9% of delivery zip codes (excluding P.O. box, APO/FPO/DPO) by our largest retailer; in-warranty service only. View the full article

Samsung Galaxy Fold devices have taken the mobile industry by storm, offering users a revolutionary way to interact with their applications. One of their key features is the rear display mode that enables users to continue their tasks seamlessly on the cover display while the main display remains turned off. Jetpack WindowManager has introduced APIs to enable this mode programmatically, and starting from One UI 6.0, developers can now utilize these APIs to integrate rear display mode into their applications, enhancing usability and maximizing the potential of foldable devices. In this blog post, we dive deeper into implementing Jetpack WindowManager's rear display mode in a camera application. By leveraging this mode, users can take selfies with superior image quality using the rear camera instead of the front camera. Join us as we explore the exciting possibilities of foldable technology and uncover how to optimize your applications for the Samsung Galaxy Fold. You can download the sample camera application here. CameraXApp.zip (623.3 KB) Sep 26, 2024 Step 1: Add the WindowManager library into the project WindowManager, a Jetpack library introduced by Google, supports rear display mode starting from version 1.2.0-beta03. To add the WindowManager library, go to Gradle Scripts > build.gradle (Module: app) and enter the following to the dependencies block: implementation "androidx.window:window:1.3.0" Step 2: Implement the WindowAreaSessionCallback interface in MainActivity.kt The WindowAreaSessionCallback interface updates an Activity about when the WindowAreaSession is started and ended. Using the onSessionStarted method, this interface provides the current WindowAreaSession as soon as a new window session is started. class MainActivity : AppCompatActivity() , WindowAreaSessionCallback { … override fun onSessionEnded(t: Throwable?) { if(t != null) { println("Something was broken: ${t.message}") } } override fun onSessionStarted(session: WindowAreaSession) { } } Step 3: Declare variables The WindowAreaController provides information about the moving windows between the cover display and the main display of the Galaxy Fold device. The WindowAreaSession interface provides an active window session in the onSessionStarted method. WindowAreaInfo represents the current state of a window area. It provides a token which is used later to activate rear display mode. WindowAreaCapability.Status represents the availability and capability status of the window area defined by the WindowAreaInfo object. We utilize this status to change the UI of our application. The status of the Galaxy Fold device can be one of the following: WINDOW_AREA_STATUS_ACTIVE: if the cover display is currently active. WINDOW_AREA_STATUS_AVAILABLE: if the cover display is available to be enabled. WINDOW_AREA_STATUS_UNAVAILABLE: if the cover display is currently not available to be enabled. WINDOW_AREA_STATUS_UNSUPPORTED: if the Galaxy Fold device is running on Android 13 or lower. private lateinit var windowAreaController: WindowAreaController private var windowAreaSession: WindowAreaSession? = null private var windowAreaInfo: WindowAreaInfo? = null private var capabilityStatus: WindowAreaCapability.Status = WindowAreaCapability.Status.WINDOW_AREA_STATUS_UNSUPPORTED private val operation = WindowAreaCapability.Operation.OPERATION_TRANSFER_ACTIVITY_TO_AREA Step 4: Create an instance of WindowAreaController in the onCreate method windowAreaController = WindowAreaController.getOrCreate() Step 5: Set up a flow to get information from WindowAreaController In the onCreate() method, add a lifecycle-aware coroutine to query the list of available WindowAreaInfo objects and their status. The coroutine executes each time the lifecycle starts. lifecycleScope.launch(Dispatchers.Main) { lifecycle.repeatOnLifecycle(Lifecycle.State.STARTED) { windowAreaController.windowAreaInfos .map { info -> info.firstOrNull { it.type == WindowAreaInfo.Type.TYPE_REAR_FACING } } .onEach { info -> windowAreaInfo = info } .map { it?.getCapability(operation)?.status ?: WindowAreaCapability.Status.WINDOW_AREA_STATUS_UNSUPPORTED } .distinctUntilChanged() .collect { capabilityStatus = it updateUI() } } } Step 6: Update the UI according to the device's WindowAreaCapability.Status private fun updateUI() { if(windowAreaSession != null) { viewBinding.switchScreenButton.isEnabled = true } else { when(capabilityStatus) { WindowAreaCapability.Status.WINDOW_AREA_STATUS_UNSUPPORTED -> { viewBinding.switchScreenButton.isEnabled = false Toast.makeText(baseContext, "RearDisplay is not supported on this device", Toast.LENGTH_SHORT).show() } WindowAreaCapability.Status.WINDOW_AREA_STATUS_UNAVAILABLE -> { viewBinding.switchScreenButton.isEnabled = false Toast.makeText(baseContext, "RearDisplay is not currently available", Toast.LENGTH_SHORT).show() } WindowAreaCapability.Status.WINDOW_AREA_STATUS_AVAILABLE -> { viewBinding.switchScreenButton.isEnabled = true } WindowAreaCapability.Status.WINDOW_AREA_STATUS_ACTIVE -> { viewBinding.switchScreenButton.isEnabled = true Toast.makeText(baseContext, "RearDisplay is currently active", Toast.LENGTH_SHORT).show() } else -> { viewBinding.switchScreenButton.isEnabled = false Toast.makeText(baseContext, "RearDisplay status is unknown", Toast.LENGTH_SHORT).show() } } } } Step 7: Toggle to rear display mode with WindowAreaController Close the session if it is already active, otherwise start a transfer session to move the MainActivity to the window area identified by the token. While activating rear display mode, the system creates a dialog to request the user’s permission to allow the application to switch screens. This dialog is not customizable. private fun toggleRearDisplayMode() { if(capabilityStatus == WindowAreaCapability.Status.WINDOW_AREA_STATUS_ACTIVE) { if(windowAreaSession == null) { windowAreaSession = windowAreaInfo?.getActiveSession( operation ) } windowAreaSession?.close() } else { windowAreaInfo?.token?.let { token -> windowAreaController.transferActivityToWindowArea( token = token, activity = this, executor = displayExecutor, windowAreaSessionCallback = this ) } } } Step 8: Start the camera preview Call startCamera() when onSessionStarted is triggered by the WindowAreaSessionCallback interface. override fun onSessionStarted(session: WindowAreaSession) { startCamera() } Step 9: Add a button and set a listener to it for activating rear display mode <Button android:id="@+id/switch_screen_button" android:layout_width="110dp" android:layout_height="110dp" android:layout_marginStart="50dp" android:elevation="2dp" android:text="@string/switch_screen" app:layout_constraintBottom_toBottomOf="parent" app:layout_constraintBottom_toTopOf="@+id/horizontal_baseline" app:layout_constraintStart_toEndOf="@id/vertical_centerline" /> viewBinding.switchScreenButton.setOnClickListener{ updateUI() toggleRearDisplayMode() } Incorporating rear display mode into your application can significantly enhance user experience by providing more intuitive control and greater flexibility. By following the outlined steps, you can create a more dynamic and user-friendly interface. As technology continues to evolve, staying ahead with features like rear display mode can set your application apart and offer users a seamless, professional-quality experience. To learn more about developing applications for Galaxy Foldable devices, visit: developer.samsung.com/galaxy-z. View the full blog at its source

Engagement Data to Guide Product Development What is SmartThings Analytics? With our recent update, once you become Works with SmartThings certified, you can use SmartThings Analytics to gather useful data about how your products are being used in the field with PII-safe engagement data. The best part: you can see information like the number of registered and active devices, where your customers are located, and the SmartThings Capabilities that are most commonly used — which helps inform how customers interact with your products. Leverage these insights to optimize your products and product roadmap. “In the past, we were unable to obtain engagement data after purchase, but now, the Analytics Dashboard has helped us create actionable insights.” Maude Shen, Software Product Manager, WiZ Connected Why Should Developers and Product Teams Use SmartThings Analytics? We are always looking for ways to better connect partners with our millions of users. We know that it can be difficult to collect user engagement data — especially for partners who manufacture Hub Connected devices. Last year, we announced our first version of Analytics, which included Registered and Active devices. After obtaining Works with SmartThings certification, partners can easily access SmartThings Analytics from the Console. Since receiving positive feedback on the first version of Analytics, we’ve continued to improve performance and expand the type of data partners can access. New this year, we are providing both country-level data and Capability level use. With Capability data, you can answer questions about the most commonly used features of your product, like “Are users actually changing the color of their lights?” Leverage these insights to drive better outcomes for your products and users, and optimize your products based on real user interactions. Key Features of SmartThings Analytics Real-world Usage Data: SmartThings Analytics makes it easy to know if your users are engaged with your products by providing real-world usage data, which we’ve built in a way that gives you actionable data while still protecting the privacy of users’ data. User-friendly Interface: With an intuitive and user-friendly interface, the Analytics tool ensures a seamless experience for product owners and developers of all levels. Multiple Ways to Gain Insights: Easily search by an individual product or your entire catalog, within one country or within a region. Or choose to go back as far as 7, 30, 90 days, or with a custom date range. Lastly, see which SmartThings "Capabilities" are being used — there are plenty of ways to get actionable engagement data to drive product decisions. Product Questions that SmartThings Analytics Answers Where am I getting most of my product sales? In which countries do I have the most active user base? What features / SmartThings Capabilities do my customers use the most? Which are used the least? How many active devices do I have compared to registered devices? How are the active devices and registered devices trending over time? Did device registrations go up after our recent marketing campaign? Or after the event where we showcased our brand? How to Get Started with SmartThings Analytics? Ready to view Analytics for your device(s)? Here's a quick resource guide to help you get started and show you the features: 1. Begin by Accessing Analytics Analytics is only available to partners who have Works with SmartThings (WWST) certified products. Visit the SmartThings Developer Console and navigate to the Analytics section, accessible at SmartThings Developer Console. Keep reading for a screen-by-screen walkthrough, or check out this video. If you have a WWST certified product(s) , but do not have access to the Console, email us at [email protected]. 2. Set Up Your Search Parameters With Analytics you can search by: Product(s): Search by one product or all to see a portfolio view of how your products are being used. Date: See the last 7, 30, or 90 days of data, or choose a custom data range. Location: View data by county or region. 3. View Data for Insights Registered Devices: View devices that are registered with SmartThings. Active Devices: View devices with an event or an online status in the last 24 hours. Devices may go from the inactive state to the active state and vice versa. Capabilities: See SmartThings Capabilities that are being used for your product or products. Get a glimpse of which capabilities are the most used. Geo Location: View by country or region. See where your products are being used by country or by region. Any of these fields can be made full screen or zoomed in on. The data can be also exported as a CSV. Our latest update with Analytics represents another avenue for providing more value for WWST Certified partners. Access to this variety of usage data is critical to understanding how your products are being used. Ready to gain more product insights? Navigate to Analytics in the Certification Console to see these insights and apply them to your product strategy. Want to integrate your device with SmartThings? Visit https://developer.smartthings.com to access tools like Edge Builder and Test Suite, and then leverage our Certification Console to get your device(s) certified. View the full blog at its source

Engagement Data to Guide Product Development What is SmartThings Analytics? With our recent update, once you become Works with SmartThings certified, you can use SmartThings Analytics to gather useful data about how your products are being used in the field with PII-safe engagement data. The best part: you can see information like the number of registered and active devices, where your customers are located, and the SmartThings Capabilities that are most commonly used — which helps inform how customers interact with your products. Leverage these insights to optimize your products and product roadmap. “In the past, we were unable to obtain engagement data after purchase, but now, the Analytics Dashboard has helped us create actionable insights.” Maude Shen, Software Product Manager, WiZ Connected Why Should Developers and Product Teams Use SmartThings Analytics? We are always looking for ways to better connect partners with our millions of users. We know that it can be difficult to collect user engagement data — especially for partners who manufacture Hub Connected devices. Last year, we announced our first version of Analytics, which included Registered and Active devices. After obtaining Works with SmartThings certification, partners can easily access SmartThings Analytics from the Console. Since receiving positive feedback on the first version of Analytics, we’ve continued to improve performance and expand the type of data partners can access. New this year, we are providing both country-level data and Capability level use. With Capability data, you can answer questions about the most commonly used features of your product, like “Are users actually changing the color of their lights?” Leverage these insights to drive better outcomes for your products and users, and optimize your products based on real user interactions. Key Features of SmartThings Analytics Real-world Usage Data: SmartThings Analytics makes it easy to know if your users are engaged with your products by providing real-world usage data, which we’ve built in a way that gives you actionable data while still protecting the privacy of users’ data. User-friendly Interface: With an intuitive and user-friendly interface, the Analytics tool ensures a seamless experience for product owners and developers of all levels. Multiple Ways to Gain Insights: Easily search by an individual product or your entire catalog, within one country or within a region. Or choose to go back as far as 7, 30, 90 days, or with a custom date range. Lastly, see which SmartThings "Capabilities" are being used — there are plenty of ways to get actionable engagement data to drive product decisions. Product Questions that SmartThings Analytics Answers Where am I getting most of my product sales? In which countries do I have the most active user base? What features / SmartThings Capabilities do my customers use the most? Which are used the least? How many active devices do I have compared to registered devices? How are the active devices and registered devices trending over time? Did device registrations go up after our recent marketing campaign? Or after the event where we showcased our brand? How to Get Started with SmartThings Analytics? Ready to view Analytics for your device(s)? Here's a quick resource guide to help you get started and show you the features: 1. Begin by Accessing Analytics Analytics is only available to partners who have Works with SmartThings (WWST) certified products. Visit the SmartThings Developer Console and navigate to the Analytics section, accessible at SmartThings Developer Console. Keep reading for a screen-by-screen walkthrough, or check out this video. If you have a WWST certified product(s) , but do not have access to the Console, email us at [email protected]. 2. Set Up Your Search Parameters With Analytics you can search by: Product(s): Search by one product or all to see a portfolio view of how your products are being used. Date: See the last 7, 30, or 90 days of data, or choose a custom data range. Location: View data by county or region. 3. View Data for Insights Registered Devices: View devices that are registered with SmartThings. Active Devices: View devices with an event or an online status in the last 24 hours. Devices may go from the inactive state to the active state and vice versa. Capabilities: See SmartThings Capabilities that are being used for your product or products. Get a glimpse of which capabilities are the most used. Geo Location: View by country or region. See where your products are being used by country or by region. Any of these fields can be made full screen or zoomed in on. The data can be also exported as a CSV. Our latest update with Analytics represents another avenue for providing more value for WWST Certified partners. Access to this variety of usage data is critical to understanding how your products are being used. Ready to gain more product insights? Navigate to Analytics in the Certification Console to see these insights and apply them to your product strategy. Want to integrate your device with SmartThings? Visit https://developer.smartthings.com to access tools like Edge Builder and Test Suite, and then leverage our Certification Console to get your device(s) certified. View the full blog at its source

“The Odyssey OLED G8 was incredibly helpful for discussions with the art team, allowing us to discuss colors and expressions in greater detail” – Hwang Junha, Dungeon Lead, ‘Solo Leveling:ARISE’ In the world of game production, transforming a popular story into an immersive, interactive experience is both a challenge and an art. Solo Leveling:ARISE,1 the first game adaptation of the Solo Leveling franchise—which has captivated millions with over 14.3 billion views globally—is a prime example of this transformation. As the gaming industry pushes the boundaries of visual storytelling, the technology behind the screen plays a crucial role in bringing these dynamic universes to life. To explore this fusion of creativity and technology, Samsung Newsroom spoke with the developers behind Solo Leveling:ARISE. They shared insights into how they captured the webtoon’s intense action and stylish visuals in the game, and how the Odyssey OLED G8 has been instrumental in this process. Founded in 2000, Netmarble has become a leader in Korea’s gaming industry, fueled by innovative strategies and strong partnerships with third-party studios. Since 2012, the company has made its mark in mobile gaming with popular titles like Modoo Marble, Seven Knights, and Solo Leveling:ARISE. Building on its success at home, Netmarble is now expanding its global reach, delivering engaging gaming experiences to players around the world. “[With the Odyssey OLED G8,] I could see attack animations more clearly, which helped me dodge more precisely. I also noticed effects and background details that I’d missed before.” Kim JaeSeong, Combat Balance Part, ‘Solo Leveling:ARISE’ ▲ (From left) Hwang Junha, Dungeon Lead, and Kim JaeSeong, Combat Balance Part, at Netmarble Neo, the developer of Netmarble’s ‘Solo Leveling:ARISE’ Q. What are your roles in developing Solo Leveling:ARISE? Junha: I’m responsible for creating the dungeons and monsters in Solo Leveling:ARISE. This includes designing the environments where battles take place and developing the monsters-players encounter. Essentially, I establish the game’s META to ensure players have a rewarding and engaging combat experience. * META: An acronym for “Most Effective Tactics Available,” representing the optimal strategies or approaches used by players in a game. JaeSeong: I’m in charge of combat balance. My role is to allow players to craft their own combat styles by combining various elements like weapons, skills, hunters, and shadows. Players will enjoy the combination-dependent controls and actions, as well as the variety of buffs and debuffs that grant characters and enemies, which further enhance their attacks to clear dungeons and tricky bosses. ▲ With the Odyssey OLED G8, JaeSeong reviews the dynamic environments and monster designs, ensuring that each battle scene delivers a visually stunning and immersive experience. Q. Can you give us an overview of Solo Leveling:ARISE? What was your main focus in developing the game? Junha: Solo Leveling:ARISE is an action RPG based on Solo Leveling, the popular webtoon. We strived to stay true to the original work while at the same time leveraging our expertise to enhance the experience with high-quality action scenes and cinematic cut scenes, immersing players in a way that only a game can. JaeSeong: Given the popularity of the original work, our goal was to faithfully capture each character’s unique combat style as depicted in the webtoon. In the game, we allow players to experiment with different skills and weapons. Additionally, we wanted to offer something special, so we included new, original content and behind-the-scenes stories that weren’t in the webtoon. This adds a fresh dimension to the game, enhancing the overall experience. ▲ (From left) Shadow Igris, hunters Cha Hae-In, Sung Jinwoo, Choi Jong-In and shadow Tusk in ‘Solo Leveling:ARISE’ (Image courtesy of Netmarble) Junha: For Solo Leveling:ARISE, we wanted fast-paced combat and the freedom to pursue a variety of fighting styles. The goal was to avoid a one-size-fits-all approach and enable players to adapt their strategies based on the boss or challenge they’re facing. JaeSeong: Our focus was on balancing the different characters, monsters, and dungeons to offer diverse combat experiences. For each character, we added specific skills and combos in addition to their unique abilities from the original series. The challenge was to maintain balance by tweaking attack ranges, damage rates, and speed to make combat more engaging, especially when playing as a team. Q. As a game developer, what do you think are the most important elements of the gaming environment for players? Did the Odyssey OLED G8 sufficiently deliver during development and playtesting? JaeSeong: In the RPG action game Solo Leveling:ARISE, players rely heavily on visual information like character movements and the detailed environments during combat. Therefore, having a display that can clearly present this information is crucial. A large monitor, in particular, enhances the visibility of character motions and provides a broader field of view, helping you catch every detail during intense battles. The Odyssey OLED G8’s wide screen and high resolution made it easy to catch even the smallest details in the game. This helps gamers play better, too. For instance, I could see attack animations more clearly, which helped me dodge more precisely. I also noticed effects and background details that I’d missed before. ▲ The monitor’s 4K OLED screen provides clear, vibrant visuals, allowing developers and the art team to fine-tune colors and expressions for smoother gameplay. Junha: An outstanding monitor like the Odyssey OLED G8 that has great contrast and vibrant colors can really bring out the game’s unique art style, whether you’re exploring gates or summoning shadows. The Odyssey OLED G8 proved its value in the game development process. The 4K OLED’s clear images and wide color gamut were incredibly helpful for discussions with the art team on character effects, allowing us to discuss colors and expressions in greater detail. Q. What other aspects are important for action-based RPGs? JaeSeong: A high refresh rate is key for smooth gameplay. It ensures that the screen transitions are seamless, without tearing or stuttering, which reduces eye strain and makes for a more fluid and enjoyable gaming experience. ▲ JaeSeong uses the Odyssey OLED G8 to monitor gameplay performance and fine-tunes combat mechanics, ensuring smooth and immersive action sequence. Junha: To fully experience the intense combat and character animations in Solo Leveling:ARISE, you need a monitor with fast response time and high resolution. The high refresh rate of the Odyssey OLED G8 made combat in Solo Leveling:ARISE feel seamless and smooth. Q. What features of the Odyssey OLED G8 would you recommend to Solo Leveling:ARISE players? Junha: The Odyssey OLED G8 has a lot going for it, but what really stood out to me was the OLED Glare-free feature. Other monitors that use anti-reflection films usually end up dulling colors. This monitor, on the other hand, reduces glare while keeping the image vibrant and clear. ▲ Junha gives an overview of how the game allows players to choose their own playstyle, enabling them to adapt strategies to different bosses and challenges. The OLED Glare-free feature reduces glare while maintaining vibrant and clear colors, ensuring an optimal experience without compromising image quality. Also, the Dynamic Black Equalizer feature really helps in dark dungeons, making hidden details easier to spot and enhancing the overall gaming experience. I highly recommend players take advantage of this feature to elevate their gaming experience and enjoy every detail. * OLED Glare-free: A UL-verified technology that reduces glare from external light sources and provides a screen that is 54% less glossy than conventional Anti-Reflection film.2 * Dynamic Black Equalizer: A feature that analyzes the brightness of game scenes and adjusts sharpness, saturation, and black details automatically, while improving visibility in dark areas, allowing for more detailed black levels. ▲ The Dynamic Black Equalizer enhances visibility in dark areas by automatically adjusting sharpness, saturation and black details for a more immersive gaming experience. JaeSeong: One feature I think players will find super useful is the Game Bar. By selecting the genre you’re playing, the Game Bar automatically optimizes picture quality and sound for that specific genre. According to the selected genre, the display’s brightness is adjusted for better visibility and it delivers richer sound, which really pulls you deeper into the game. ▲ The Game Bar optimizes picture quality and sound based on the selected genre, adjusting brightness and enhancing sound to create a more immersive gaming experience. Q. Any final thoughts for players enjoying Solo Leveling:ARISE? Junha: I hope you get to fully immerse yourself in the amazing art and combat of Solo Leveling:ARISE with a gaming monitor that supports a high refresh rate and resolution. The Odyssey OLED G8, with its 4K 240Hz display and fast response time, is an excellent choice for this game.3 JaeSeong: The Odyssey OLED G8’s gaming features make it a great pick for smooth, immersive gameplay. My advice is to experiment with different strategies and combat styles in Solo Leveling:ARISE, to find your own playstyle and really get the most out of the experience. 1 ⓒ DUBU (REDICE STUDIO), Chugong, h-goon 2018 / D&C MEDIA ⓒ Netmarble Corp. & Netmarble Neo Inc. All Rights Reserved. 2 Based on internal test results. 3 Refresh rate may vary based on the performance of the input source. View the full article

Samsung Electronics’ The Premiere is back and more powerful than ever, after revolutionizing the premium projector market with its 2020 debut. Apart from its celebrated home cinema capabilities, The Premiere lineup has been enhanced with an array of new lifestyle features to broaden functionality beyond mere video viewing. Samsung Newsroom met with developers Jaeyoung Park, Seonbin Jang and Jonguk Shin from the Visual Display Business at Samsung Electronics to discuss The Premiere’s new features and next steps for the projector. ▲ (From left) Jaeyoung Park, Seonbin Jang and Jonguk Shin Ultra-Short Throw: Embracing a New Era of Home Cinema Within a year of its launch in 2020, The Premiere ascended to the top of the premium projector market in North America — achieving this feat by delivering an unparalleled home cinema experience to users. The true value of The Premiere’s home cinema features became evident during the COVID-19 pandemic. As more people stayed at home, the online streaming industry expanded and brought projectors into the spotlight. The ultra-short throw projector segment, a category that includes The Premiere, represented just 7.2%1 of the premium home cinema projector market in 2019. However, following the pandemic, this share grew to 22.5% by 2023. ▲ The Premiere 9 The Premiere’s biggest advantage lies in its convenience. Utilizing ultra-short throw technology with an aspherical mirror, the projector eliminates the need for ceiling mounts or a separate shelf to achieve an optimal projection distance. Users can simply place The Premiere directly in front of the desired wall, much like a TV, and screen adjustments can be made effortlessly via a remote control or mobile device. The Premiere 9 and The Premiere 7 are ideal for creating a personal movie theater, offering immersive screen sizes of up to 130 and 120 inches, respectively. Color Wheel: Rotates rapidly in sync with the video signal to ensure images display the correct colors. Typically features 3 to 8 color sections. Digital Micromirror Device (DMD): Precisely adjusts millions of tiny mirrors mounted on a microchip according to the video signal. This part is crucial in creating high image quality and resolution on projectors. Triple Laser Technology: Fires lasers of the three primary colors of light — red, green and blue — to produce bright, sharp images. Contributes to brighter projections by reducing light loss in steps such as the color wheel. Aspherical Mirror: Allows for ultra-short throw projection. Following numerous simulations, Samsung engineers came up with the optimal curvature and applied it to the new The Premiere projector. ▲ A simplified conceptualization of two major Digital Light Processing (DLP) beam projector types “The remarkable thing about ultra-short throw projectors is their ability to create a large screen with minimal space between the device and wall,” said Shin, who led development for The Premiere. “The Premiere 9, for instance, creates a 100-inch screen with just 9.4 inches of space between the wall and device.” ▲ The Premiere 9 can project screens up to 130 inches. (Note: Screen sizes in column A measured diagonally, not vertically) “Home cinema projectors are all about delivering the best possible screen experience within a given space.” – Jonguk Shin, Visual Display Business, Samsung Electronics Upgrading With a Focus on Lifestyle Following a successful debut, the team wanted more. They were resolute in transforming The Premiere into a comprehensive lifestyle product with value extending beyond home cinema. “Our goal was to offer a wider range of use for The Premiere users,” explained Jang, who led product planning for The Premiere. ▲ Customize your space and set the right mood by projecting photos, color effects, background scenes and themes on your wall with The Premiere. Custom Ambient, one of the newly added features, allows users to freely edit photos and videos through the SmartThings app on their smartphone and project them onto the wall. Users can even place widgets like a real-time clock onto the wall for everyday décor or use an animated effect like waves to make a splash during a party. “Custom Ambient draws inspiration from The Freestyle’s Ambient Mode which is frequently used to upload social media posts,” he continued. “With The Premiere, users can create their own personalized space, even when they’re not watching videos.” ▲ Jaeyoung Park discusses The Premiere’s new lifestyle features of The Premiere. Now with Samsung Gaming Hub installed, the projector’s entertainment capabilities have been significantly enhanced. Users can enjoy games from the cloud on the big screen without connecting a PC or gaming console. Of course, there are also plenty of HDMI slots (three) for those who want to connect PCs or gaming consoles, too. “I often play racing games with my kids at home, and The Premiere’s 100-inch screen is perfect for the four of us to play on via split-screen without feeling cramped,” said Park. ▲ There are notable aesthetic differences between the first (left in each picture) and new (right) versions of The Premiere. The 2024 version features a more compact front with a warmer shade of Kvadrat fabric to better match home décor. When turned off, The Premiere can also function as a smart speaker. “The Premiere 9 features a built-in 40W 2.2.2 channel up-firing speaker that delivers powerful sound,” he added. “The Premiere 9 features front-firing units like a soundbar along with ample space for audio to resonate for deeper, richer acoustics compared to other form factors. Bixby can help users to enjoy immersive audio without turning on the screen with voice commands to stream music or launch podcast apps.” Brighter With Advanced Laser Technology Unlike TVs in which users view light directly from the panel, projectors reflect light off the projection surface. As a result, the right components and software technology are necessary to achieving high image quality. Advanced laser technology also contributes to The Premiere’s large crystal-clear screen. The Premiere 9 utilizes triple laser technology, leveraging laser light sources from the three primary colors red, green and blue. In contrast, The Premiere 7 employs single laser technology with a blue light source, supporting a wider color gamut and higher color accuracy compared to lamp-based or LED projectors. The Premiere 9 and The Premiere 7 deliver up to 154% and 100% of the DCI-P32 color gamut, respectively, and both models support HDR10+ to ensure crisp, vibrant images even in bright environments. ▲ The Premiere 9 features triple laser technology for brighter, sharper images. Another key strength of The Premiere lineup is the abundant brightness offered. “The Premiere 9 delivers a peak brightness of up to 3,450 ISO lumens3 with triple laser technology, while The Premiere 7 offers up to 2,500 ISO lumens with single laser technology,” said Shin. “The higher maximum brightness provides clearer picture quality and a more comfortable viewing experience compared to previous models. The laser light source also boasts a long lifespan and consumes less power than traditional lamp-based projectors. In other words, maintenance costs may actually be lower.” Smarter, AI-Powered Home Cinema Despite its numerous usability features, the essence of The Premiere remains centered on watching videos. “In an internal survey of The Premiere users, 90% of respondents indicated that they purchased the device to watch movies,” said Jang. “Samsung’s robust hardware and AI technology, long recognized as No. 1 in TVs, have enhanced the picture and sound quality of The Premiere.” – Jaeyoung Park, Visual Display Business, Samsung Electronics To deliver a premium home cinema experience, the developers focused on elevating picture and sound quality. Automation through AI technology was key. With 4K AI Upscaling, The Premiere delivers vibrant 4K resolution and significant improvements in picture quality. The Vision Booster leverages a light sensor to automatically detect and adjust ambient brightness in real time and calibrate color and contrast using an algorithm for optimal picture quality. “The Premiere is smarter than ever before,” said Park. “Samsung’s robust hardware and AI technology, long recognized as No. 1 in TVs, have enhanced the picture and sound quality of The Premiere.” ▲ Jonguk Shin explains the advantages of ultra-short throw technology. While Samsung has retained the acclaimed built-in speakers from The Premiere’s predecessor, the 2024 lineup has introduced a variety of new AI features for audio as well. In addition to Dolby Atmos technology, an essential for immersive movie-watching, several AI-driven sound technologies have been incorporated including: Active Voice Amplifier (AVA) Pro, a feature that distinguishes voices from ambient noise and adjusts the voice volume accordingly. Object Tracking Sound (OTS), a feature that synchronizes sound with movements on screen. Adaptive Sound, a feature that automatically optimizes audio based on the surrounding environment. Additionally, Q-Symphony allows users to connect wireless speakers for a more holistic listening experience. ▲ The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. In the back, there is a Digital Audio Out (Optical) port and three HDMI ports, a LAN port as well as ex-Link and IR ports for better remote control Transcending the Limits of Space for Immersion What started as a movie projector for theaters, the modern projector has thrived due to its unique ability to transcend space — overcoming the physical constraints of screen size and location. Now, the advent of ultra-short throw technology has significantly mitigated the issues of space and passer-by shadows traditionally associated with beam projectors. ▲ Seonbin Jang describes the appeal of projectors. As The Premiere continues to lead the way in the premium home projector market, what is next for this innovative device? “Our goal is to seamlessly integrate projector screens to more spaces, such as walls and ceilings in homes,” said Park. “The unique beauty of projectors is their ability to project beyond the physical confines of frame,” Jang reiterated. “In the future, we hope to evolve this into a spatial display that transcends the limitations of projection space — ultimately achieving a truly immersive screen experience, everywhere and anywhere.” “Home cinema projectors are all about delivering the best possible screen experience within a given space,” concluded Shin. “We are committed to overcoming physical constraints to maximize the consumer experience.” 1 Mainstream & High-end Home Cinema category, excluding China, based on revenue. <Projector Reports> by PMA Research, March 2023 2 The Digital Cinema Initiatives (DCI) standard color gamut 3 Brightness level based on the International Organization for Standardization (ISO) View the full article

Samsung Electronics today announced that seven models1 in its 2024 Neo QLED and QLED lineup are the first in the industry to receive both the True Cinema Black and HDR Brightness Accuracy certifications from Verband Deutscher Elektrotechniker (VDE), a leading German electrical engineering certification institute. “Technology continues to advance, enabling us to deliver an unmatched cinematic experience right in our customers’ homes,” said Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business. “We are committed to setting the highest standards for picture quality in both high-resolution and big-screen TVs, and we are proud that our Neo QLED TVs have earned these industry-first certifications from VDE.” Bringing Film Colors to Life Six of Samsung’s 2024 Neo QLED 8K and 4K models, as well as one QLED 4K model, obtain industry’s first HDR Brightness Accuracy certification. This certification assures that these models accurately reproduce the brightness levels of HDR content, staying true to HDR standards and delivering picture quality that closely matches what the human eye perceives.2 HDR technology enhances both the bright and dark areas of an image, providing detailed and realistic visuals that bring films to life. Whether in a living room, bedroom, office or kitchen, Samsung’s Neo QLED and QLED TVs offer customers the opportunity to enjoy exceptional cinematic quality in any environment. Elevating the Home Viewing Experience These seven models in Samsung’s 2024 Neo QLED and QLED lineup have also set a new benchmark in home entertainment by becoming the first to earn the True Cinema Black certification,3 which highlights the exceptional local dimming performance. The TVs are capable of transforming wide aspect ratio films into a 4:3 format, fitting the screen precisely without any light blooming, thus preserving the cinematic integrity. The certification is based on strict evaluations of black levels in the Letterbox area of the screen, ensuring that these areas remain deep and immersive when viewing official footage from the American Society of Cinematographers (ASC) — within the guidelines of the Video Electronics Standards Association (VESA®). The superior local dimming performance eliminates unwanted light interference, allowing viewers to experience movies as they were intended, with deep blacks and vivid details, akin to a theater experience. Samsung’s commitment to innovation and quality has led to the development of TVs that meet the highest standards in the industry. With the True Cinema Black and HDR Brightness Accuracy certifications, the 2024 Neo QLED lineup are poised to deliver an unparalleled home viewing experience so users can enjoy world-class picture quality in any setting. 1 Neo QLED 8K (QN900D, QN800D, QN990C), Neo QLED 4K (QN95D, QN90D, QN87D/QN88D, QN85D), QLED(Q80D, Q80C). Applied models may vary by region. 2 HDR Brightness Accuracy is the cumulative change compared to the PQ standard within the range of 0 to 1,000 nits in HDR. 3 True Cinema Black is the average black level of the letterbox area of ​​HDR video using ASC footage. View the full article

On September 5, Samsung Electronics highlighted its vision of “AI for All” ahead of IFA 2024 — Europe’s largest consumer electronics trade show held from September 6-10 in Berlin, Germany. The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024. AI for All: Like Sprinkling Magic Dust Into Everyday Life ▲Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI. ▲ “This year [Samsung] aim to have 200 million AI enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe. *separate images available below AI Meets World: More Inclusive and Sustainable ▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.” ▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics. *separate images available below AI Meets You: More Productivity, Simplicity and Enjoyment ▲”Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below ▲”[The Galaxy Book4 Edge powered by Snapdragon X Elite] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm *separate images available below ▲ (left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” ▲ (right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below ▲”Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK. ▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK. ▲ Benjamin Braun, CMO of Samsung Europe, announces the Music Frame WICKED Edition. ▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using Galaxy Z Flip6 and the gesture control on Galaxy Ring at the company’s press conference at IFA 2024. View the full article

Samsung Electronics today announced the launch of the Music Frame WICKED Edition, a customizable wireless speaker designed to seamlessly blend into any environment and enhance the home entertainment experience. This new edition, created in partnership with Universal Pictures’ spectacular film adaptation of the iconic stage musical (in cinemas November 22), brings a unique combination of art and technology to offer consumers a personalized and immersive audio experience. “We created the Music Frame to give users a way to enjoy great quality music while making a style statement that enables them to truly make the technology their own,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “The Music Frame WICKED Edition is a unique way to celebrate a landmark cinematic release by combining stunning sound with an engaging backstory.” Directed by acclaimed filmmaker Jon M. Chu (“Crazy Rich Asians,” “In the Heights”), Wicked is the untold story of the witches of Oz, starring Emmy-, Grammy- and Tony-winning powerhouse Cynthia Erivo (“Harriet,” Broadway’s “The Color Purple”) as Elphaba, a young woman misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege and ambition, who has yet to discover her true heart. Unlocking the Music Within Homes With “Wicked” In collaboration with Wicked, the Music Frame WICKED Edition offers a unique combination of functionality and aesthetic appeal. This edition includes a Wicked edition Photo Frame with three photo cards featuring autographs and images of the film’s beloved characters, including one exclusive picture only available with the Samsung Music Frame WICKED Edition. Further enhancing the experience, the WICKED Edition comes with a specially designed limited edition Wicked-themed bezel and customized Wicked-themed packaging, adding an extra touch of excitement and making the unboxing experience truly enchanting. The Music Frame also comes fully customizable, allowing users to effortlessly match their home decor with photo frames and optional art panels. The sleek and slim design, combined with a discreet wall-mount bracket and slim power cable, ensures the Music Frame blends seamlessly into any environment. Elevating Homes With Immersive Sound and Smart Features With its rich, immersive sound, the Music Frame WICKED Edition enables users to transform their living space into a surround sound haven. Equipped with Dolby Atmos technology, it creates a multidimensional audio experience that brings every note and sound to life. The Music Frame can also work closely with other compatible Samsung screens and soundbars using the Q-Symphony feature, which offers a more immersive, three-dimensional sound experience. Boasting two-channel 120W sound quality, the Music Frame WICKED Edition incorporates clear and powerful sound via SpaceFit Sound Pro for optimized audio based on the acoustics of a given room, as well as Adaptive Sound that adjusts audio settings based on content to deliver premium audio performance. These features ensure that the Music Frame WICKED Edition offers exceptional sound quality and versatility, making it a perfect addition to any home. The built-in Alexa and Chromecast offer easy smart home integration with supported devices, while Airplay and Tap Sound provide seamless connectivity with Android and iOS devices. Versatile connectivity options — including Bluetooth, Wi-Fi and Optical — ensure the device meets all audio needs. Available in North America starting from the end of October 2024, with a subsequent rollout to other regions, the Music Frame WICKED Edition will be sold through Samsung’s official online store and select retail locations. For more information, visit Samsung.com. About Universal Pictures’ Wicked After two decades as one of the most beloved and enduring musicals on the stage, Wicked makes its long-awaited journey to the big screen as a spectacular, generation-defining cinematic event this holiday season. Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart. The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship. Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Glinda’s unflinching desire for popularity sees her seduced by power, while Elphaba’s determination to remain true to herself, and to those around her, will have unexpected and shocking consequences on her future. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West. The film also stars Oscar® winner Michelle Yeoh as Shiz University’s regal headmistress Madame Morrible; Jonathan Bailey (Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree prince; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student; Marissa Bode in her feature-film debut as Nessarose, Elphaba’s favored sister; and pop culture icon Jeff Goldblum as the legendary Wizard of Oz. The cast of characters includes Pfannee and ShenShen, two conniving compatriots of Glinda played by Emmy nominee Bowen Yang (Saturday Night Live) and Bronwyn James (Harlots); a new character created for the film, Miss Coddle, played by Tony nominee Keala Settle (The Greatest Showman) and four-time Emmy winner Peter Dinklage (Game of Thrones) as the voice of Dr. Dillamond. Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in cinemas on November 26, 2025. Wicked is produced by Marc Platt (La La Land, The Little Mermaid), whose films, television shows and stage productions have earned a combined 46 Oscar® nominations, 58 Emmy nominations and 36 Tony nominations, and by multiple Tony winner David Stone (Kimberly Akimbo, Next to Normal), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are David Nicksay, Stephen Schwartz and Jared LeBoff. Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production’s book writer Winnie Holzman and by legendary Grammy and Oscar® winning composer and lyricist Stephen Schwartz. The Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone. About Universal Pictures Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation. View the full article

Samsung Electronics today announced a partnership with Technogym to launch a new fitness app1 on Samsung Daily+ platform,2 expanding the health and wellness services available on Samsung’s 2024 TVs. The app offers personalized fitness routines and accommodates equipment-based and bodyweight exercises for a comprehensive home workout experience. “In 2024, Samsung TV users can now see the TV as not only a central entertainment hub but also a means to enrich the lifestyle— especially for fitness,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “We’re excited to bring Technogym to Samsung TVs because the experience fits right in with our drive to provide more immersive and personalized experiences for users.” “Within our Technogym Ecosystem open platform strategy, the integration with Samsung TVs represents another step toward reaching more consumers within our wellness vision to help people live better lives through regular physical exercise,” said Nerio Alessandri, Technogym President and CEO. Trainer-Led Sessions and Customized Programs The Technogym app offers over 130 trainer-led sessions to help users reach their goals, perform better and stay motivated. Everything from high intensity cardio and bodyweight routines, to mindful yoga sessions, Pilates and meditations are led by Technogym’s certified trainers and are specially designed to be done in front of a screen. Upon signing into the Technogym app on Samsung Daily+, each user is greeted with training programs tailored to their personal goals, whether it is building strength, improving endurance or enhancing overall health. The app not only tracks and logs progress but also offers personalized recommendations, ensuring a workout regimen that adapts to users’ evolving fitness journeys. But the Technogym app isn’t just about individual workouts. It also curates a selection of popular workout sessions, including “Most Performed Routines” and “Most Loved Session Episodes.” These sessions are not just about getting fit; they are about joining a community, sharing trends and motivating each other through a shared fitness experience. Comprehensive Workout Options — Anytime, Anywhere The Technogym app on Samsung TVs elevates at-home workouts by offering ultimate convenience and access. The basic app is free, with the option for a premium subscription that provides access to exclusive, more in-depth workout content. Users can effortlessly track their workout history on any device through their Technogym account, ensuring a continuous and integrated fitness journey. Additionally, the app combines Samsung’s immersive screen technology with specialized workout programs using Technogym’s cutting-edge equipment for all-encompassing workout sessions. Users can browse a broad and diverse library with video training sessions, which include strength, yoga, cardio, Pilates, meditation and body weight. They can choose different levels, from beginner to the advanced. New workouts are published regularly so the experience remains fresh and engaging. Moreover, Samsung TV users can download the Technogym mobile app to access their personalized profile with the same credentials anytime and anywhere. About Technogym Technogym is a global leading brand in the wellness and fitness industry, is known for its premium equipment and fitness content that elevate the workout experience in both gyms and homes alike. As the official supplier for the last nine Olympic Games, including the upcoming Paris 2024 Olympics, Technogym’s cutting-edge equipment and extensive library of on-demand videos reach over 85,000 fitness centers and 400,000 homes around the world. 1 Technogym app is available through Samsung Daily+ on all 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, UHD (above DU7000) and The Frame worldwide. TV model users can download the Technogym app through the app store. The content is provided primarily in English and supported with subtitles. 2 Samsung Daily+, a hub for lifestyle experiences, provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. View the full article

A sensor's maximum and minimum values are crucial for calibration, data interpretation, threshold setting, user interface, error handling, sensor selection, and performance optimization. Understanding the expected range of values helps identify and handle sensor errors or anomalies, and selecting the right sensor for the intended use case is essential. Efficient use of sensor data, especially in resource-constrained environments like mobile devices, can optimize data processing algorithms. The maximum and minimum values of sensors play a crucial role in the accurate and efficient functioning of sensor-based applications across various domains. In this tutorial, a wearable application is developed to collect the maximum and minimum ranges of sensors from a Galaxy Watch running Wear OS powered by Samsung. This tutorial shows how to retrieve all sensor ranges together, as well as from one specific sensor separately. Environment Android Studio IDE is used for developing the Wear OS application. In this tutorial, Java is used, but Kotlin can also be used. Let’s get started The SensorManager library is used here to collect sensor data from a Galaxy Watch running Wear OS powered by Samsung. Retrieve the maximum range of a sensor To get access and retrieve the maximum ranges from the sensor: In Android Studio, create a wearable application project by selecting New Project > Wear OS > Blank Activity > Finish. To access the sensor, add the body sensor in the application’s “manifests” file. <uses-permission android:name="android.permission.BODY_SENSORS" /> To run the application on devices with Android version 6 (API level 23) or later, you need runtime permission from the user to use the BODY_SENSORS APIs. Add the following code snippet to the onCreate() method before calling any sensor operations: if (checkSelfPermission(Manifest.permission.BODY_SENSORS) != PackageManager.PERMISSION_GRANTED) { requestPermissions(new String[]{Manifest.permission.BODY_SENSORS}, 1); } else { Log.d("TAG___", "ALREADY GRANTED"); } After this code executes, a pop-up window appears and requests permission from the user. The sensor APIs return values only if the user grants permission. The application asks for permission only the first time it is run. Once the user grants permission, the application can access the sensors. Figure 1: Permission screen More details about runtime permissions can be found here. Create an instance of the SensorManager library before using it in the code. private SensorManager sensorManager; sensorManager = (SensorManager)getSystemService(Context.SENSOR_SERVICE); To retrieve the maximum range of all sensors, create a sensor list using API Sensor.TYPE_ALL. List<Sensor> sensors = sensorManager.getSensorList(Sensor.TYPE_ALL); ArrayList<String> arrayList = new ArrayList<String>(); for (Sensor sensor : sensors) { if (sensor != null) { arrayList.add(sensor.getName()); arrayList.add(sensor.getMaximumRange() + ""); arrayList.add(sensor.getResolution() + ""); } } arrayList.forEach((n) -> System.*out*.println(n)); The above code shows the sensor name, maximum range, and resolution. You can get all the available data from the sensors, such as type, vendor, version, resolution, maximum range, and power consumption, by applying this same approach. Remember, sensor information may vary from device to device. Additionally, not every sensor that appears in the logcat view is accessible. Third-party applications are still not allowed to access Samsung's private sensors using the Android SensorManager. You get a “null” value if you try to access the private sensors. Moreover, there are no plans to make these sensors available to the public in the near future. You can check my blog Check Which Sensor You Can Use in Galaxy Watch Running Wear OS Powered by Samsung to find out which sensors are accessible on your Galaxy Watch and which are not. Retrieve the minimum range of a sensor The minimum range is the complement of maximum range. If the maximum range is x, then the minimum range can be calculated like this: x*(-1) = -x. If a specific sensor value should always be absolute, then the minimum range is zero (0). There is no direct API available to retrieve the minimum range of sensors from Galaxy Watch. Get a specific sensor value To get specific sensor values from a Galaxy Watch, you can filter the sensor list or use the getDefaultSensor() method. Here is an example that demonstrates how to do this. Add the necessary permission in the “manifests” file for the accelerometer sensor: <uses-feature android:name="android.hardware.sensor.accelerometer" /> Use the following code in your Activity or Fragment to retrieve the accelerometer data: sensor = sensorManager.getDefaultSensor(Sensor.TYPE_ACCELEROMETER); if (sensor != null) { textView_maxV.setText(textView_maxV.getText() + "" + sensor.getMaximumRange() + ""); textView_resolution.setText(textView_resolution.getText() + "" + sensor.getResolution() + ""); } Ensure you have added the TextView element to your XML file. Output of the above code: Figure 2: Maximum range and resolution of the accelerometer Remember, sensor ranges may vary from device to device. You may get different values for different Galaxy Watch models. Download the example from this blog: SensorMinxMax (313.2KB) Sep 10, 2024 Summary This article demonstrates how you can retrieve the maximum and minimum ranges of sensors from your Galaxy Watch running Wear OS powered by Samsung. You can also use the above approaches to get other necessary available information from the watch that can be used for the precise and effective operation of sensor-based applications in a variety of fields. If you have any questions about or need help with the information in this article, you can reach out to us on the Samsung Developers Forum or contact us through Developer Support. View the full blog at its source

View the full blog at its source

View the full blog at its source

Samsung Electronics took part in Gamescom 2024, the world’s largest event for computer and video games, with an 800-square-meter booth highlighting unrivaled immersive experiences, cutting-edge technology and exciting gaming partnerships. Fans crowded Samsung’s exhibit throughout the event to experience the latest innovations and play their favorite games. The magical glasses-free 3D gaming experience, via Odyssey 3D monitor, caught the attention of gamers and media alike.  ▲ Visitors try out the magical glasses-free Odyssey 3D monitor at Gamescom 2024. Held from August 20-25 in Cologne, Germany, Gamescom 2024 spanned an impressive 230,000 square meters. Over 1,400 companies from showcased their latest games and technology to more than 335,000 fans from around 120 countries at the annual gaming conference. Offering something for everyone, Samsung’s booth became a must-visit attraction at Gamescom 2024. ▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2024, where the company welcomed visitors to enjoy the latest innovations in gaming technology. A Magical Glasses-Free 3D Gaming Experience The booth centered around Samsung’s newest Odyssey 3D monitor — a glasses-free display delivering a 3D experience unlike anything currently available on the market. While preparing for Gamescom 2024, Samsung determined that the optimal distance to experience 3D gaming on the Odyssey 3D was about 60 cm (approximately 2 feet). Monitors at the booth were positioned from this distance, allowing fans to experience Eye Tracking and View Mapping technology that projects 3D graphics with astounding picture quality. With these advancements, Samsung continues to build on its legacy of excellence and innovation by reshaping the gaming landscape and transforming how people interact with their favorite titles. The technology left a lasting impression on Gamescom 2024 attendees. “The 3D graphics made it look like I could reach out and touch the world in the game,” said one visitor. “Everything felt so much more real.” ▲ Partnering with KRAFTON’s inZOI, Samsung invited visitors to preview the game as well as the Odyssey 3D monitor — before the release of either product. The next generation of photo-realistic games is becoming even more lifelike with Samsung’s 3D technology. Thanks to a special partnership between KRAFTON and Samsung, fans could play KRAFTON’s life simulation game inZOI in stunning 3D at Samsung’s booth —the title is scheduled for release later this year. ▲ (From left) Donghwa Lim, Enterprise R&D Lab, and Sukho Song, Product Innovation Lab, Visual Display Business, Samsung Electronics pose for a photo in front of the Odyssey 3D monitor station. “Gamescom is where passionate gamers come together,” said Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, who oversees the Odyssey 3D’s hardware development. “We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations.” “I was pleased to see people enjoying games on the 3D monitor at Gamescom,” added Sukho Song from Product Innovation Lab, Visual Display Business at Samsung Electronics, who specializes in 2D-to-3D transition technology. “We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans.” Something for Everyone — Game Previews on the Latest Screens ▲ Odyssey Gaming Zone at Samsung’s booth at Gamescom 2024 Visitors to Gamescom 2024 had the chance to experience the powerful performance of the Odyssey OLED G6, Odyssey OLED G8 and Odyssey OLED G9 monitors. These displays gave new life to fan-favorite games including Genshin Impact and showcased upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within. ▲ Gamers play Genshin Impact on the Odyssey OLED G8 at Samsung’s booth at Gamescom 2024. The 32” Odyssey OLED G8 is the ultimate immersive OLED monitor, featuring a 4K UHD 16:9 screen that allows users to step directly into the worlds of the games they play. With a 240Hz refresh rate and 0.03ms response time, this monitor promises smoother, more responsive gameplay. At Gamescom 2024, fans could experience Genshin Impact on the Odyssey OLED G8 with unparalleled visual quality and unmatched gaming performance. ▲ Samsung’s booth offered visitors an early glimpse of World of Warcraft: The War Within on the Odyssey Neo G9. Ahead of the eagerly awaited release of the World of Warcraft: The War Within, fans got an exclusive preview of the new content on the 49” Odyssey OLED G9 which further heightened anticipation for the game. The monitor’s dual QHD resolution 32:9 ultra-wide screen ratio brought Azeroth’s visual splendor to life, while the 240Hz refresh rate and 0.03ms response time allowed gameplay decisions to materialize almost instantaneously. Gaming on Gaming Hub on Samsung AI TVs ▲ Visitors to Samsung’s booth at Gamescom 2024 faced off in popular sports games on Samsung’s TVs. For gamers who enjoy playing on Samsung Gaming Hub or via consoles, Samsung showcased the best gaming TVs on the market at its booth. Visitors went head-to-head in today’s hottest sports games on the 75” Neo QLED 8K and 98” Neo QLED TVs. Motion Xcelerator and AI-optimized picture quality added to the excitement of the matches. In addition, fans had an up-close look at the 77” OLED TV with a diverse selection of games to play. The TV’s bold contrast, vibrant colors and Game Motion Plus feature created optimal gaming visuals, whereas the 120Hz refresh rate ensured smooth and responsive gameplay. ▲ Samsung’s booth at Gamescom 2024 hosted live gaming events including tournaments. Throughout Gamescom 2024, visitors to Samsung’s booth enjoyed watching live gaming tournaments and showcases on the stage. Contestants performed at their best with the Odyssey OLED G8 to bring the excitement of live gaming to a whole new level. ▲ Crowds of gamers gather at Gamescom 2024. Gamescom is the ultimate convergence of gaming technology and culture. This year, Samsung demonstrated leadership in the gaming monitor industry, unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming. View the full article

Samsung Art Store is a subscription service that enables owners of The Frame to continuously transform any space with over 2,500 pieces of digital art, including works from the most renowned artists, museums and industry tastemakers. It brings the experience of an art gallery directly into the home in a 4K frame that is a TV when on, and an art display when it’s off. Samsung Art Store is designed to effortlessly accentuate home décor, serving as a premium versatile art display. Users can transform their private spaces to reflect changing styles, displaying from renowned classic masterpieces, remarkable contemporary artworks to professionally curated collections selected by the Samsung Art Store curator to match any aesthetic. See how Samsung Art Store gives the ease and flexibility to enhance any space for every occasion in the infographic below. View the full article

There are no clear answers when appreciating art. Each piece will evoke distinct emotions and elicit different reactions. However, context on the artist or artwork’s inspiration can heighten understanding — so people can admire art on a whole new level. ▲ Since 2021, Samsung Newsroom interviewed 35 artists and organizations that partnered with Samsung Art Store Samsung’s art subscription service has brought once distant and inaccessible art into the comfort and intimacy of the home via the company’s lifestyle TV, The Frame. Samsung Art Store has been acclaimed for creating a new paradigm in art consumption by overcoming the physical constraints of traditional art exhibitions and transforming living spaces into galleries. Subscribers have access to over 2,500 works of art presented in 4K resolution, ranging from photographs and illustrations to masterpieces from prestigious galleries and museums. Beginning in 2021, Samsung Newsroom illuminated the stories behind these works of art through interviews with artists and representatives from partnering art organizations. This initiative aimed to enhance the art-viewing experience by conveying each artist’s methods and motivations. Samsung Newsroom revisited the past three years with Samsung Art Store, a digital curator enriching daily life with art. 35 Samsung Art Store Partners and 35 Distinct Perspectives Samsung Newsroom interviewed a total of 35 Samsung Art Store artists. From the 2,500 pieces of art available, collections were created based on seasons or collaboration milestones. Artists and partnership representatives were then selected for interviews with these themed curations in mind. The interviews offered Samsung Art Store subscribers a deeper understanding of the art by providing otherwise rarely accessible details about each artist’s life and values. Saya Woolfalk is one artist whose personal story shapes her creativity. ▲ (From left) Saya Woolfalk and “Sassafras” (2021) Woolfalk utilizes various mediums including textiles and a combination of traditional print methods and digital print processes. In her interview, she discussed how her unique upbringing significantly shaped her creative world. Born and raised in New York, Woolfalk shared stories of spending summers with her maternal grandmother in Gifu, Japan. Some of her textile collages were inspired by these experiences. ▲ (From left) Serge Hamad and “Beach #4” (2011) Serge Hamad, the most recent interviewee, is another artist whose upbringing is vividly reflected in his work. Inspired by the Mediterranean coast where he was born and raised, the “Relax” series marked his debut in fine art photography. In his interview, Hamad discussed how his multicultural North African and Western background influences his artistic vision. ▲ (From left) Natasha Durley and “As Mad as a March Hare” (2021) The interviews have also introduced lesser-known artists. Natasha Durley creates vibrant, colorful illustrations inspired by her passion for animals and nature. She even follows biologists on social media for inspiration. In her interview, she revealed that she used to work at a call center before pursuing her dream of becoming an artist. Durley shared that a portion of the proceeds from the collaboration benefits a biodiversity creation non-profit — highlighting Samsung Art Store’s positive impact on the broader ecosystem. A Digital Curator Connecting Artists and Audiences Around the World Samsung Art Store is building an extensive global portfolio of masterpieces that includes artists from diverse cultural backgrounds and artwork spanning various styles. By interviewing partnership representatives from esteemed museums and galleries worldwide, Samsung Newsroom offered Samsung Art Store subscribers behind-the-scenes stories of renowned pieces and tips for deeper appreciation. ▲ “Circus Sideshow (Parade de Cirque)” (1878-88) by Georges Seurat from The Metropolitan Museum of Art Viewing historical paintings in digital forms can offer fresh perspectives. Stephen Mannello, Head of Retail and Licensing at the Metropolitan Museum of Art (The Met), recommended Georges Seurat’s “Circus Sideshow” as a particularly engaging piece to display on The Frame. Other beloved works from The Met’s collection include pieces by Vincent van Gogh and Paul Cézanne, conveying the timeless impact of art across different eras and spaces. ▲ “Sunflowers” (1889) by Vincent van Gogh from the Van Gogh Museum Modern art is characterized by artists’ innovative expressions and interpretations that redefine the art world to encompass a spectrum of art styles spanning different eras and fields. Samsung Newsroom showcased some of the best modern and contemporary artists transcending both time and form — from Vincent van Gogh, who heralded the beginning of modern art, to Aerosyn-Lex Mestrovic, who is recognized across various mediums including fashion, film and live art performances. ▲ “VERSALIS DRIP MMXXII” (2022) by Aerosyn-Lex Mestrovic Aerosyn-Lex Mestrovic is a prominent multidisciplinary artist renowned for his striking and emotive works, with works exhibited at the Museum of Modern Art (MoMA) and the White House. In his interview last year, he explained his signature ethereal ink painting technique and his representative work, “VERSALIS DRIP MMXXII.” In addition, Mestrovic recommended his favorite pieces available on Samsung Art Store for those who are unfamiliar with modern art. To broaden the artistic horizons of Samsung Art Store subscribers, Samsung Newsroom introduced a diverse range of photographic artworks — from black-and-white photos to unconventionally angled aerial shots — along with stories from the artists about how they were created. ▲ “Vortex” (2009) by Wolf Ademeit Wolf Ademeit, a photographer known for his black-and-white wildlife photographs, highlighted the significant role that luck plays in animal photography during his interview. To capture “Vortex,” he repeatedly visited the zoo for months until the zebra posed perfectly for the shot. Such anecdotes allowed Samsung Art Store subscribers to gain a deeper appreciation for the value and effort embedded in Ademeit’s work. ▲ “Red Dunes” (2021) by Palani Mohan Palani Mohan offered a glimpse into the impact of the pandemic during his interview. Spending half of the year on the road capturing various landscapes, he gained a new perspective of Hong Kong and the local environment. Through his representative work “Red Dunes,” Mohan displayed his passion for vibrant colors and photography. ▲ “Playa Shoreline” (2015) by Tommy Clarke Tommy Clarke, a world-renowned aerial photographer, underscored the significance of angles in photography during his interview — showcasing fresh perspectives and compositions captured from a helicopter. Artists and representatives praised Samsung Art Store’s strength in overcoming physical constraints. The platform allows subscribers to easily access art from distant continents that might otherwise remain inaccessible while helping artists expand their reach and explore new opportunities. ▲ “She Snap” by Manzi Leon The interview with African art organization Artlife Matters introduced previously unfamiliar African art to Samsung Art Store subscribers. Notably, “She Snap” by Manzi Leon expressed the thoughts and feelings of women within his community — sparking imaginations and deepening engagement with the piece. ▲ “Axon” (2018) by Logan Hicks Logan Hicks, Samsung Art Store’s first contemporary artist, gained significant attention in his interview. Residing in New York City, he uses multiple layers of stencils to blend urban aesthetics with extreme precision and detail. His work resonates with those nostalgic for New York or wishing to experience the city’s streets for themselves. The collaboration between Hicks and Samsung Art Store is an unprecedented example of overcoming the physical limitations of art appreciation, bringing street art into the homes of subscribers. Expanding Art’s Reach With Samsung Art Store Art continues to transcend physical boundaries to reach a wider global audience — and Samsung Art Store is expanding public access to art by providing a new platform for exhibiting pieces. By using technology to lower the barriers to art appreciation, Samsung will continue to inspire Samsung Art Store subscribers and art enthusiasts everywhere through collaborations and stories. Explore past interviews in the link below. (Note: Some partnerships may have expired. Please check on Samsung Art Store to see latest list of offerings.) View the full article

Samsung Electronics today announced the launch of its latest innovations in home entertainment, The Premiere 9 and The Premiere 7. These ultra-short throw projectors, designed to deliver an unparalleled viewing experience, transform any living space into a premium home cinema with stunning 4K resolution, immersive audio and other advanced features. “The Premiere lineup is set to redefine the premium home cinema experience by combining our advanced laser technology with cutting-edge, user-friendly features that offer stunning picture quality and immersive sound,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “As we continue to innovate, we envision a future where our products transform everyday living spaces into immersive entertainment hubs, setting new standards for home entertainment.” Unmatched Picture and Sound Quality Samsung’s newest entries in The Premiere lineup meet the growing demand for high-quality entertainment solutions, using cutting-edge laser technology to bring the cinema experience directly to homes. The Premiere 9 features triple laser technology for enhanced color accuracy and brightness, while both models offer ultra-short throw capabilities and vibrant 4K resolution on screens up to 130 inches.1 The Premiere’s vibrant 4K resolution and exceptional color accuracy bring every scene to life. The Premiere 9 and The Premiere 7 projectors provide color gamut coverage of 154% and 100% of the DCI-P3 standard,2 respectively, while both models support HDR10+, ensuring clear and vivid images — even in bright environments. With a maximum brightness of 3,450 ISO lumens3 for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, these projectors both deliver sharp and dynamic visuals.4 To further enhance picture quality, The Premiere projectors are equipped with innovative AI picture enhancements, including AI Upscaling and Vision Booster. AI Upscaling ensures that content is displayed in stunning 4K resolution, regardless of its original quality, while Vision Booster automatically adjusts brightness and contrast in various lighting conditions for optimal picture quality. The built-in speakers with Dolby Atmos technology in both models provide powerful and immersive audio, creating a true home theater experience without the need for additional sound equipment. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers for an expansive dome of sound. Samsung Tizen OS Home Brings Streaming and Gaming, Along With Broad Connectivity The new Premiere projectors come with Samsung Tizen OS Home, offering access to a wide range of streaming services, including Samsung TV Plus, Netflix, YouTube, Amazon Prime Video and more. This extensive selection ensures that users can enjoy their favorite movies, TV shows, providing a comprehensive entertainment experience at the click of a button. For gaming enthusiasts, the Samsung Gaming Hub5 offers a seamless gaming experience. Users can enjoy games without the need for a console, accessing a wide choice of cloud-based games directly through the projector. For those who want to create a tailor-made interior, Custom Ambient offers personalized home decorations by projecting various widgets onto the living space. Users can combine photos, videos and widgets freely via the SmartThings app on their mobile phones. Even when not being used as a fully cinematic projector, The Premiere ensures convenience and entertainment for all consumers as a Smart speaker with hands-free voice control and a variety of music applications. The new Premiere projectors also enhance connectivity, providing a seamless and integrated entertainment experience. Users can effortlessly share content from their smartphones to the big screen with Tap View and Mirroring, while embedded voice assistant support allows easy control of the projector and other connected devices with simple voice commands. Additionally, Samsung’s SmartThings integration enables users to manage smart home devices such as lights, thermostats and security systems from the projector, thereby creating a fully integrated home environment. A Design Fit for Any Home Environment The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. The compact size and easy installation make the projectors an ideal fit for any room, maximizing both functionality and aesthetic appeal. Setting up any model of The Premiere is simple — users merely need to plug in the projector and connect to a wireless network. Ultra-short throw capabilities eliminate the need for complex installations, allowing users to enjoy large-screen projections with minimal effort. The new Premiere 9 and Premiere 7 projectors are now available for purchase at Samsung’s official online store and select retail locations in the United States, Canada and China. The rollout will continue in other regions later this year. For more information, please visit Samsung.com. 1 The Premiere 7 provides 4K high resolution on screens up to 120 inches. 2 DCI-P3, known as Digital Cinema Initiatives – Protocol 3, is a color space commonly used in digital cinema and is the color standard for the film industry. 3 ISO lumens is the brightness level based on the International Organization for Standardization (ISO) standards. 4 The brightness levels for The Premiere 9 (3,450 ISO lumens) and The Premiere 7 (2,500 ISO lumens) reflect approximate increases of 23% and 14% over previous models (2,800 ANSI lumens and 2,200 ISO lumens). Actual performance may vary based on usage conditions. 5 Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account. View the full article

Samsung Electronics today announced the unveiling of its latest gaming monitors with a particular focus on the groundbreaking Odyssey 3D, which offers glasses-free 3D viewing, at Gamescom 2024 in Cologne, Germany. Gamescom 2024, held from August 21 to 25, is the world’s largest gaming exhibition and features more than 1,400 exhibitors, including hardware, software and game content producers. Samsung will showcase its high-end gaming monitors — including the new Odyssey 3D and models from the Odyssey G6, G8 and G9 series — at its booth, which spans 800m2 and is the company’s largest and most immersive booth to date. “We are thrilled to present our glasses-free 3D gaming monitor at Gamescom, the world’s largest gaming exhibition,” said Hoon Chung, Executive Vice President of Enterprise Business Team, Visual Display Business at Samsung Electronics. “Samsung remains committed to leading the premium gaming monitor market by continuously developing cutting-edge technologies that enhance the gaming experience.” Glasses-Free 3D Gaming With Odyssey 3D The Odyssey 3D’s innovative light field display (LFD) technology creates lifelike 3D images from 2D content by using a lenticular lens1 on the front panel. Combined with Eye Tracking and View Mapping technology, Odyssey 3D ensures an optimized 3D experience without the need for separate 3D glasses. Eye Tracking monitors the movement of both eyes using a built-in stereo camera, while View Mapping continuously adjusts the image to enhance depth perception. The Odyssey 3D can seamlessly switch between 2D and 3D modes based on the user’s preference. Offered in 27” and 37” sizes, it features a 4K resolution display, a rapid 1ms gray-to-gray (GTG) response time and a high refresh rate of 165Hz, ensuring smooth and uninterrupted gameplay without any afterimages or interruptions. Additionally, the Odyssey 3D comes with an ergonomic design featuring a Height Adjustment Stand (HAS), tilt capabilities, FreeSync Premium, one DisplayPort 1.4 and two HDMI 2.1 ports. The monitor was honored with the Best of Innovation award in the Gaming & eSports category at CES 2024. Gaming Experiences Available at Gamescom 2024 At Gamescom 2024, Samsung will offer an exclusive experience for attendees through partnerships with leading game developers. In the immersive Odyssey experience zone, visitors will be able to enjoy the latest Odyssey gaming monitor lineup, including the Odyssey OLED G8 with UHD resolution and a 240Hz refresh rate and the Odyssey OLED G6 with QHD resolution and a 360Hz refresh rate, as well as the 57″ dual UHD Odyssey Neo G9. At the Samsung booth, visitors can also experience the following monitors paired with highly anticipated games for ultimate immersion: Odyssey 3D: The Odyssey 3D will provide an unparalleled 3D environment for visitors to explore KRAFTON’s “inZOI,” a life simulation game that boasts its realistic graphics, offering a truly immersive gaming experience. This exclusive preview gives gamers a firsthand look at the next generation of gaming technology and innovation. Odyssey 3D’s fast response times and high refresh rates ensure smooth action, a deeply engaging narrative. Odyssey OLED G8: The rich colors and large display of the Odyssey OLED G8 elevate HoYoverse’s “Genshin Impact,” providing gamers with dynamic visuals and fluid gameplay that enhance the fast-paced action and storytelling. Odyssey Neo G9 & OLED G9: With a massive, ultra-wide screen and high-resolution display, the Odyssey Neo G9 and OLED G9 deliver an epic experience in Blizzard Entertainment’s ‘World of Warcraft: The War Within,” offering gamers an expansive field of view and crystal-clear details that make every new adventure feel truly immersive. World of Warcraft will be played by some of Europe’s top content creators. Fans will be able to play some of Blizzard’s other beloved games, including “Overwatch 2” and “Hearthstone.” Attendees will have the exclusive opportunity to enjoy these top-of-the-line gaming monitors by playing the highly anticipated titles mentioned — some of which will be available to play even before their official releases. Expanding the 2024 Odyssey OLED Lineup Samsung has announced the expansion of its highly acclaimed Odyssey OLED lineup, which features the introduction of three new models: the Odyssey OLED G95SD, G93SD and G85SD.2 The Odyssey OLED G9 series, including the G95SD and G93SD models, delivers an immersive experience with dual QHD (5,120 x 1,440) resolution, a 32:9 ultra-wide screen ratio, 1,800R curved design, Smart Hub,3 Gaming Hub,4 a 240Hz refresh rate and a 0.03ms gray-to-gray (GTG) response time. The 34” Odyssey OLED G8 (G85SD model) offers ultra-wide QHD (3,440 x 1,440) resolution, a 21:9 screen ratio, 1,800R curved design, Smart Hub, Gaming Hub, a 175Hz refresh rate and a 0.03ms GTG response time. Building on the success of the Odyssey OLED G6 and G8 introduced in June, Samsung now offers OLED monitors ranging from 27” to 49” — including the new widescreen models — further diversifying its comprehensive OLED portfolio and providing a wider range of options for gamers. The new Odyssey OLED models incorporate Samsung’s proprietary OLED Safeguard to prevent burn-ins and OLED Glare Free technology to minimize light reflection, ensuring a superior viewing experience. Additionally, the Odyssey OLED G9 (G95D model) was named a CES Innovation Award Honoree in Computer Peripherals & Accessories at CES 2024. Samsung Electronics continues to lead the global gaming monitor market, holding the No.1 brand position for five consecutive years.5 The company also ranked in #1 in 2024 Q1 according to recent IDC data. In Q1 2024, Samsung captured a 20.6% global market share in this category and led the European gaming monitor market with a 24.2% share by revenue, according to International Data Corporation (IDC). 1 A lenticular lens is a special type of lens that directs different images to each eye, allowing you to see 3D visuals without needing special glasses. 2 These models will be available globally, including in North America, Europe and Australia, within this year. Launch schedules may vary by country. 3 Smart Hub is not available on the G93SD model. 4 Gaming Hub is not available on the G93SD model. 5 Source: IDC Q1 2024 Worldwide Quarterly Gaming Tracker Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that). View the full article

Samsung Electronics unveiled its 2024 Odyssey OLED Gaming Monitor lineup,1 offering gamers a selection of five cutting-edge models: the G60SD, G80SD, G85SD, G93SD and G95SD. These monitors, ranging from 27” to 49”, are designed to meet the diverse needs of gamers. All 2024 Odyssey OLED Gaming Monitors share exceptional technologies that sets a new standard for gaming visuals and performance. These monitors deliver breathtaking OLED picture quality, brilliant brightness and a wider color spectrum, ensuring every game bursts with vibrant, lifelike colors. The revolutionary OLED Glare Free technology dramatically reduces screen reflections, allowing users to stay immersed in the action without distraction. Additionally, Samsung’s proprietary OLED Safeguard+2 technology prevents the screen from burn-in, ensuring consistent picture quality while the super slim metal design and Core Lighting+ further enhance the gaming ambiance, making these monitors not only functional but also stylish. To help gamers find their ideal monitor, Samsung Newsroom created an infographic3 that highlights the key features and benefits of each model, aligning them with various gaming genres. Whether you’re into RPGs, sports and racing games, FPS, or versatile gaming, there’s a perfect Odyssey OLED monitor for you. 1 The 27″ Odyssey OLED G6 (G60SD) and 32″ Odyssey OLED G8 (G80SD) launched globally on June 4. The 34″ Odyssey OLED G8 (G85SD) and 49″ Odyssey OLED G9 (G93SD, G95SD) will begin rolling out in August, starting with North America and the United Kingdom. 2 OLED Safeguard+ is available on G80SD and G60SD models. OLED Safeguard is on G95SD, G93SD, and G85SD models. 3 Infographic features images of four models – G60SD, G80SD, G85SD, G95SD – as G93SD and G95SD feature identical designs View the full article

“It’s all about making colors truer to the vision of video game creators” – Bill Mandel, VP, Samsung Research America HDR (high dynamic range) technology has been revolutionizing visual quality in movies and TV shows for several years. Now, with Samsung championing HDR10+ GAMING, the same visual transformation is making its way to the video game industry. It’s beneficial for game makers and players alike, and truly makes it possible to get the most visual impact out of gaming’s modern graphics and realism. Samsung Newsroom sat down with Bill Mandel, Vice President, and Steve Larson, Senior Manager at Digital Media Solutions, Samsung Research America, to discuss HDR10+ GAMING and how the technology is changing the gaming industry. ▲ Steve Larson (left), Senior Manager and Bill Mandel, VP, Digital Media Solutions, Samsung Research America Gamers and Game Creators Deserve HDR, Too While HDR dramatically heightened the visual experience for television and film, its application in video games has been limited. Game engines have built-in color management systems that help the connected TV or monitor know what colors to show. However, a lack of communication between screens and game engines requires users to manually calibrate their displays. “HDR10+ GAMING establishes a direct line of communication between the screen and the game engine” – Steve Larson, Samsung Research America In search of a solution, SRA started to develop HDR10+ GAMING. By automatically adjusting HDR settings based on the screen’s capabilities, HDR10+ GAMING unlocks a premium visual experience through accurate color, contrast and brightness. “HDR10+ GAMING establishes a direct line of communication between the screen and the game engine,” said Larson. “The screen can now understand what the game engine is doing, and the game engine knows what the screen can display. That produces a much better visual output.” “It’s all about making colors truer to the vision of video game creators,” said Mandel. Engineering a Simple Solution for the Artists Game developers were the first to call for new technology that addressed the limitations of HDR. “The initial need came from game developers themselves who want the games they build to look the best they possibly can,” said Mandel. “They were struggling to get colors to look the way they hoped across monitors.” ▲ Bill Mandel, VP, Digital Media Solutions, Samsung Research America, explains how HDR10+ GAMING was introduced to bring better visual experience to all gamers “We wanted the specs we published to be simple for game developers to use, without a heavy burden,” said Larson. “Once they integrate our specs into their game engine, they can use it across any game built in that engine. This significantly simplifies adoption across the industry because it doesn’t rely on certain configurations or devices. It’s easy.” Making It Simple for the Players With HDR10+ GAMING, gamers no longer need to deal with dials and test patterns to calibrate their monitors. “HDR10+ GAMING simplifies the process by automatically adjusting settings for games, just like it does for movies,” said Mandel. “This ensures gamers get the best picture quality without any hassle — just turn on the game and go.” ▲ Bill Mandel (top), VP, and Steve Larson, Senior Manager, Digital Media Solutions, Samsung Research America demonstrate how HDR10+ GAMING automatically elevates the gaming experience Because HDR10+ GAMING works both on TVs and gaming monitors, gamers can now enjoy a consistent visual experience with immersive graphics across platforms without setting anything up. This standard is especially important as today’s gamers expect photorealistic graphics in gaming today. “When activated, your device automatically identifies that HDR10+ GAMING is an available option in any compatible game and takes advantage of it,” said Larson. “There’s no need to navigate a hidden menu or adjust settings.” Lowering the Threshold for the Gaming Industry For game developers, one major advantage of HDR10+ GAMING is that it is free to implement. With the right application programming interface (APIs), they can integrate HDR10+ GAMING into their existing game engines without any specialized training. “It’s simple. Once developers integrate our specs into their game engine, they can use it across any game built in that engine” – Steve Larson, Samsung Research America Putting these standards into action, Samsung partnered with NEXON in September 2023 to launch the world’s first HDR10+ GAMING title, “The First Descendant.” At Summer Game Fest this past June, the company showcased its latest Odyssey OLED gaming monitors with HDR10+ GAMING capabilities. The combination of HDR10+ GAMING and Samsung’s Odyssey OLED gaming monitors demonstrates how advanced display technology can elevate the gaming experience in video games like “Red Dead Redemption 2.” Moreover, Samsung has worked with partners such as CD PROJEKT RED on “Cyberpunk 2077” — bringing the game’s fictitious Night City, California, to life like never before. The copy was a great hit, selling over 25,000,000 copies worldwide. “We designed the system to be incredibly simple to implement,” said Larson. “In fact, CD PROJEKT RED told us that they knew HDR10+ GAMING was something they wanted to use. They were impressed with how fast and easy it was to implement. Their team was actually able to get it up and running in about half a day.” “This is a free license technology. We’ll see a lot more games and platforms adopting the technology” – Bill Mandel, VP, Samsung Research America A Radiant Future Ahead for HDR10+ GAMING Samsung is looking to expand HDR10+ GAMING to include additional game engines, particularly those that are more niche. The company is already working with major studios and developers to add into their proprietary engines and some of the more widely adopted ones. “Through collaborations with game companies, we will expand the HDR10+ GAMING ecosystem — ensuring broader adoption and richer gaming experiences,” said Mandel. This wide network will provide game developers with a versatile and powerful set of tools to create visually stunning games more efficiently. ▲Steve Larson (left), Senior Manager, and Bill Mandel, VP, Digital Media Solutions, Samsung Research America “As this is a free license technology, we’ll see a lot more games and platforms adopting the technology,” Mandel continued. “For consumers, it means a consistent and immersive gaming experience across a range of devices — with minimal setup and maximum visual impact.” Mandel and Larson anticipate a notable increase in the number of developers, games and users leveraging HDR10+ GAMING soon. “Expect big things to come!” said Mandel. View the full article

The impact of television on humanity cannot be overstated. Not too long ago, there was a time when interaction in the family home was based around the TV. Owning one was both a source of pride and a symbol of affluence. As picture quality technology improved, televisions played a major role in propelling the growth of the media and content industries. Samsung Electronics has transformed people’s lives by popularizing wall-mounted TVs and smart TVs. Long at the forefront of innovation in TV hardware and software, Samsung is now utilizing AI to overcome limitations in the viewing experience and define the next generation of screen experiences. ▲ SW Yong, President and Head of Visual Display Business, Samsung Electronics How AI Screens are Changing Daily Life In today’s hyperconnected era, the AI TV is set to become the hub of an AI-powered smart home system — connecting, managing and controlling devices to provide consumers with new levels of convenience for more valuable experiences. Serving as a command center for the AI home, the AI TV allows users to easily monitor and operate connected devices, which can be automatically integrated to the SmartThings ecosystem via Calm Onboarding technology. To see appliances at a glance, users can simply check the Daily Board on their Samsung AI TVs. The large screen displays 3D Map View to show the status of devices scattered around the home. Meanwhile, energy consumption can be managed by remotely turning off the lights or air conditioner when left on. Cameras and sensors ensure the home is monitored from afar, and users can even play videos to keep their pets entertained. ▲The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience In addition, AI TVs are offering an ultra-large, high-resolution viewing experience to make users feel as if they are in first-row VIP seats at a stadium, movie theater or concert hall. The Neo QLED 8K offers 8K AI Upscaling Pro so users can enjoy SD/HD/Full HD high-resolution images at 8K levels. AI Motion Enhancer Pro makes sports content feel even more real and immersive. Meanwhile, Active Voice Amplifier Pro helps users catch every word — from dialogue in a movie amid background music to a sportscaster’s commentary over cheers from a crowd. With these features, the world is entering the era of the AI home cinema and the AI home sports arena. Furthermore, AI TVs will help make TV more accessible to all. Optical character recognition technology converts on-screen text to audio subtitles in real time for users who are hard of hearing. On the other hand, Relumino Mode configures contents on screen by amplifying contrast, brightness and contours for users with low vision. AI Screens Lead the Evolution of AI Homes AI TVs are making new experiences possible — experiences that would have been unimaginable with conventional TVs. To this end, AI homes will evolve with Samsung’s Tizen operating system. With AI becoming a differentiator in the global home appliance market, operating systems are a key player when incorporating AI into TVs. Since 2015, Tizen OS has powered hundreds of millions of smart TVs and led the evolution of TVs. Thanks to the platform’s excellent performance, Samsung expanded its capabilities from TV hardware to software. ▲Since its launch in 2015, Tizen has become a dominant OS for smart TVs Equipped with SmartThings and Tizen OS, Samsung AI TVs will increasingly tailor their services to users’ tastes and lifestyles. Boundaries separating products from service platforms will crumble away to open the ‘Era of Device Platform Innovation.’ Continued upgrades to Tizen OS will ensure quality service in the future. The key to these personalized, customized experiences offered by AI TVs is on-device AI — in other words, AI that is embedded in the TV with no need for a cloud connection. This technology is more secure than cloud-based AI because personal information wouldn’t be sent out to a server. Above all, ‘Samsung Knox,’ Samsung’s proprietary security solution, will thoroughly protect devices and personal information so users can enjoy a safe AI home. The Future of AI: What This Means for Consumers The rapid evolution of AI raises many social, ethical, economic and legal concerns. But ultimately, AI will evolve in a way that provides greater value for consumers. Samsung strives to create a new way of life with AI screens by understanding, responding and adjusting to users’ needs — for new screen experiences that were not possible before. Whether breaking down language barriers during communication, sharing content recommendations or controlling home appliances, AI is already impacting all of our lives. Through continued improvements to its AI screens, Samsung will create a more valuable daily life in the AI home. View the full article