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At Innovation For All (IFA) 2025, Samsung Electronics showcased its vision for “AI Home: Future Living, Now”. Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few. “At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs and care for what matters most,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. “This is the beginning of a new era — where technology supports your life in the background so that you can live it more fully.” Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy and safe. Samsung research1 reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision — automating lighting, temperature and even syncing blinds with the weather for effortless living.2 The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings and nutrition planning. Energy efficiency is one of the main benefits consumers look for from AI. 66% believe an AI enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%.3,4 Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security.5 Bespoke AI Enhances AI Capabilities Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces: Bespoke AI Jet Bot Steam Ultra: Upgraded with improved AI Object Recognition,6 it can now detect liquids,7 even transparent ones. Bespoke AI Washer: AI Wash+ enables a laundry experience that better fits your clothes. It clears the minimum threshold for a Grade A in energy efficiency testing by 65%.8 Bespoke AI Dishwasher: AI Wash optimises the cleaning cycle based on how dirty the dishes are,9 and Auto Open Door allows steam to escape, accelerating the drying process. Extractor Induction Hob: Integrating the extractor into the hob maximises kitchen space. Vision AI Expands to Larger Displays Samsung’s Vision AI Companion is designed to feel more like a trusted companion — someone you can engage with naturally, and that responds in a human-like way — redefining home entertainment. Pursuing an open platform approach, Samsung is strengthening its partnerships with global AI technology leaders, including Google, Microsoft and Perplexity. Other highlights included: Micro RGB: A 115” display delivering cinema-quality visuals at home with perfect colour, bringing every scene to life with stunning depth and vibrancy. The Movingstyle: A portable touchscreen TV with built-in battery and adaptive AI — perfect for any room or on the go. Samsung Sound Tower: Powerful, portable sound with an 18-hour battery.10 You can strengthen the party mood with customisable lighting and sound effects via the dedicated app. Galaxy AI Expands With New Devices Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation. Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities. By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide. Experience Future Living, Now at IFA 2025 The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin. Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall. The video, themed around “wind,” features dynamic waves formed by the organic movement of data, symbolizing how Samsung’s AI technology contributes to enhancing everyday life for its customers. For more information on the products mentioned within this release, please visit the Samsung Newsroom here. 1 All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200. 2 Requires a wireless network, a Samsung account and the Samsung SmartThings App. AI Home routines must be manually set up by the user before AI Home can assist with their automation. 3 Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://www.samsung.com/uk/home-appliances/smartthings/energy/#energy 4 Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions. 5 For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation 6 Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required. 7 A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination. 8 Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program. 9 Based on an AI-created algorithm. Actual results may vary depending on individual use. 10 18 hours of battery tested with lighting off and at volume level of 12~13. View the full article

Samsung Electronics today unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across Samsung TVs and monitors. With a smarter Bixby voice assistant, Vision AI Companion delivers a more natural and conversational interaction as it integrates Samsung’s most advanced AI features into a single, intuitive AI experience that effortlessly helps users discover content and get contextualized answers to any question. With consumers around the world seeking devices that do more than just stream content, Vision AI Companion reflects the increasingly central nature of TVs in the connected home. By integrating AI into the heart of the viewing experience, Samsung is enabling personalized recommendations, smarter multi-device interactions and intuitive support for your daily life. “At Samsung, we’re investing in technology that makes experiences more personal, more intuitive, and built for the future,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display Business of Samsung Electronics. “With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time.” Conversational and Visual Intelligence What sets Vision AI Companion apart is its ability to answer questions and requests with visualized, intelligent responses through multiple AI agent by simply pressing the AI button on your remote control. Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience. That understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation – no commands, no menus, no typing. Vision AI Companion enables users to ask their Samsung TV about anything that’s on the screen, such as film details, the name of a piece of artwork or travel destination recommendations. Getting answers from an AI companion has never been more visualized and comprehensive. Contextualized answers to all your questions with related video/image options to choose from makes your discovery richer and more immersive than any other AI assistant. Vision AI Companion not only responds but also understands context and follow-up interactions, displaying all relevant information directly on the screen. Content and information spanning movies, dramas, art, food, sports and travel are presented in conversational form, creating a more fluid and natural interaction with the TV. Vision AI Companion integrates Samsung’s key AI innovations into one experience, making them easier than ever for consumers to access: Live Translate provides real-time translation for conversations and on-screen dialogue. Generative Wallpaper offers dynamic visuals customized to the user’s preferences. AI Picture, Active Voice Amplifier Pro and AI Upscaling Pro automatically adjust picture and sound to optimize the viewing environment across content sources. AI Gaming Mode delivers responsive, immersive gameplay with AI-powered optimization Copilot by Microsoft and Perplexity, available as standalone AI agent apps, enable task support and productivity directly from the TV to extend Vision AI Companion’s functionality. By unifying these functions, Vision AI Companion eliminates the need to switch between multiple apps or menus, becoming a central hub for entertainment, productivity and connected experiences. From Concept to Reality The concept of Samsung’s Vision AI was first introduced at CES 2025, where Samsung outlined its ambition to enhance the home screen experience across TVs, monitors and other displays. At its core, Vision AI enhances display and audio quality, enables seamless communication between Samsung devices and delivers tailored content through advanced AI agents. Vision AI is backed by Samsung’s long-term commitment to consumers, offering seven years of free software upgrades through the One UI Tizen platform. This ensures that supported models will always have the latest updates and AI features as well as the latest security updates from Samsung Knox. With the launch of Vision AI Companion, those ideas now take shape with a new level of personalization, device integration and user support. Vision AI Companion will begin rolling out as a software update in late September, starting in Korea, North America and select European markets, with additional regions to follow. To learn more, visit www.samsung.com View the full article

Samsung Electronics today introduced the new Sound Tower (ST50F and ST40F models), its latest innovation in portable audio. Built for large gatherings, these new models combine advanced acoustic technology with a dynamic, modern design to deliver an immersive party experience through both light and sound. “The new Sound Tower sets a new standard in how consumers experience entertainment in both indoor and outdoor settings,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With customizable lighting effects and an upgraded form factor that produces fully encompassing sound, it underscores Samsung’s commitment to providing innovative audio solutions for the diverse lifestyles of customers.” Powerful Party Sound The Sound Tower’s redesigned acoustic structure delivers up to 240W1 of rich, room-filling sound with exceptional clarity and deep bass. With Samsung’s Waveguide technology applied to its dual dome tweeters, audio is distributed and enhanced to ensure a wider, more even soundstage. This optimization provides crisp treble that can be heard clearly, while dual woofers deliver customizable bass with Deep, Punchy and Gentle modes, which allow listeners to tailor their experience to their preferences. Four additional sound modes — Standard, Wide, Stadium and Outdoor — let listeners further fine-tune their audio to match any setting, from backyard barbecues to packed dance floors. Whether indoors or outdoors, users can enjoy long-lasting performance with up to 18 hours of untethered playtime on a single charge. A replaceable battery ensures the party can continue without interruption, while IPX4 water resistance offers peace of mind during outdoor use. For an even more immersive soundscape, users can connect multiple units through Auracast Group Play or pair two Sound Towers via Stereo Play with True Wireless Stereo (TWS) for true left-right channel audio. Vibrant Party Lights + For Every Mood The Sound Tower’s Party Lights + system transforms any gathering into an immersive audiovisual experience. With five mood presets and six dynamic lighting patterns, users can set the perfect vibe using the Samsung Sound Tower App. The system reacts in real time, analyzing music beats and frequencies to activate dozens of LEDs in sync with the rhythm. Customizable mood options include a wide range of effects, movements and colors, including Wave, Trail, Spark, Breeze, Flow and Flare — making it easy to create atmospheres that range from “Festival” to “Chill.” Upgraded LED lighting extends across five key areas of the speaker to deliver a 360° effect: Track light: an iconic LED racetrack-style light that surrounds the two woofer units to display vivid patterns. Ring light: LED lights highlight powerful colors around the two tweeter units. Line lights: four perimeter line lights that frame the body of the speaker for a moody effect. Crystal lights: centered at the base and the foot of the speaker to produce an energizing atmosphere. Handle light: doubles as a functional detail, illuminating the control panel and providing support for a tablet or smartphone for easy interaction and control of music and settings. For added entertainment, built-in DJ Booth and Karaoke modes — as well as a guitar input — turn any space into a live stage, combining powerful sound and lighting for a true party-ready experience. Portable and Built To Last Designed for versatility, the Sound Tower’s bold, geometric form, integrated lighting and transport-ready build make it as visually striking as it is functional. It redefines portable party audio with a balance of power, design and convenience. The new models also feature Samsung’s Grip & Roll design, with a bottom grip slot and integrated handle on the ST40F model, and the addition of wheels and a telescopic handle on the ST50F model for effortless mobility. Each model has been designed to deliver an elevated audio experience that matches a variety of needs: Sound Tower ST50F: 240W output, up to 18 hours of battery life, 6.5” dual woofers, 25mm dual dome tweeters, telescopic handle + wheels, IPX4 water resistance. Sound Tower ST40F: 160W output, up to 12 hours of battery life, 5.25” dual woofers, 20mm dual dome tweeters, integrated handle, IPX4 water resistance. The new Samsung Sound Tower is now available globally. For more information, visit www.samsung.com. 1 Features and components vary by model. View the full article

On Galaxy Watch, Complications are small bits of useful information other than time, such as battery level, calendar events, or step count. These details are displayed in predefined areas called Complication Slots. You can set up different Complication Slots on your watch face using Watch Face Studio to customize the kind of information you want to display. The actual data used to populate these slots comes from other applications, known as Complication Data Sources. In this blog, we’ll explore building a Complication Data Source that allows your application to seamlessly share information with any compatible watch face on your Galaxy Watch running Wear OS powered by Samsung. Whether it is weather forecast, battery status or custom application stats, you'll learn how to deliver that data in a way that watch faces can easily access and display. Prerequisite Install the latest version of Android Studio. Download the starting project: starting_project_complication.zip Set up an emulator or connect your Galaxy Watch to your PC using Wireless Debugging. NoteThis blog requires you to have a basic understanding of native Android application development in Java or Kotlin. Run the starting project once to make sure everything is working as expected. This installs a sample application named Hydration Tracker. With it, you can log how many glasses of water you have had during the day and set a daily goal to stay on track. You will use this simple application to explore how you can share your data with a watch face. The project already includes all the required dependencies and core application logic, so you can jump straight into working on the data-sharing aspect. Figure 1: Sample application screenshot All the required data is stored in SharedPreferences as key-value pairs, which makes it easy to retrieve when building the Complication Data Source. Alternatively, you can use Jetpack DataStore if you prefer a more modern and scalable solution for managing application data. Implement Complication Data Source Service The complication needs data even when your application is not running. The way we do that is by implementing a Service that provides the data to the complication. Extract the starting project and open the starting_project_complication folder in Android Studio. Right-click on the java directory and add a new package named com.example.customcomplication.complication. Figure 2: Package structure Right-click on the complication package and select New > Kotlin Class/File. Name the class something like HydrationComplicationService. Figure 3: Creating the service class Extend that class with SuspendingComplicationDataSourceService(). Hover the cursor over it and import the class. Figure 4: Extending the service class Now implement all the members in the HydrationComplicationService class. Figure 5: Implementing members of the service class Afterwards, the class should look like this: class HydrationComplicationService : SuspendingComplicationDataSourceService() { override fun getPreviewData(type: ComplicationType): ComplicationData? { TODO("Not yet implemented") } override suspend fun onComplicationRequest(request: ComplicationRequest): ComplicationData? { TODO("Not yet implemented") } } The getPreviewData() method shows predefined data when your complication is loading the values and the onComplicationRequest() method is called whenever a complication data update is requested. Below the onComplicationRequest() method, add a createRangedValueComplicationData() method that returns a RangedValueComplicationData object. This method sets the minimum, maximum, and current values of the progress bar shown in the complication and sets the text that is shown. private fun createRangedValueComplicationData( current: Float, max: Float, text: String, contentDescription: String ): ComplicationData { return RangedValueComplicationData.Builder( value = current, min = 0f, max = max, contentDescription = PlainComplicationText.Builder(contentDescription).build() ) .setText(PlainComplicationText.Builder(text).build()) .build() } NoteIf you notice any class names highlighted in red, make sure to import the necessary classes. Next, create a MonochromaticImage inside the method you just created. It is used to set an optional image associated with the complication data. val monochromaticImage = MonochromaticImage.Builder( Icon.createWithResource(this, R.drawable.drinking_water_icon) ).build() Create a PendingIntent to launch the MainActivity from the complication when you tap on it. val pendingIntent = PendingIntent.getActivity( this, 0, Intent(this, MainActivity::class.java), PendingIntent.FLAG_IMMUTABLE or PendingIntent.FLAG_UPDATE_CURRENT ) Now, on the RangedValueComplicationData, set monochromaticImage and tapAction before building it. return RangedValueComplicationData.Builder( value = current, min = 0f, max = max, contentDescription = PlainComplicationText.Builder(contentDescription).build() ) .setText(PlainComplicationText.Builder(text).build()) .setTapAction(pendingIntent) .setMonochromaticImage(monochromaticImage) .build() Finally, the method should look like this: private fun createRangedValueComplicationData( current: Float, max: Float, text: String, contentDescription: String ): ComplicationData { val monochromaticImage = MonochromaticImage.Builder( Icon.createWithResource(this, R.drawable.drinking_water_icon) ).build() val pendingIntent = PendingIntent.getActivity( this, 0, Intent(this, MainActivity::class.java), PendingIntent.FLAG_IMMUTABLE or PendingIntent.FLAG_UPDATE_CURRENT ) return RangedValueComplicationData.Builder( value = current, min = 0f, max = max, contentDescription = PlainComplicationText.Builder(contentDescription).build() ) .setText(PlainComplicationText.Builder(text).build()) .setTapAction(pendingIntent) .setMonochromaticImage(monochromaticImage) .build() } Override the getPreviewData() method and use this new method to return a ComplicationData object. override fun getPreviewData(type: ComplicationType): ComplicationData? { if (type != ComplicationType.RANGED_VALUE) { return null } return createRangedValueComplicationData( current = 0f, max = 8f, text = "0 out of 8", contentDescription = "You've had 0 out of 8 glasses of water" ) } Override the onComplicationRequest() method as well. You are fetching the data from SharedPreferences because the starting project also saved the data in SharedPreferences. override suspend fun onComplicationRequest(request: ComplicationRequest): ComplicationData { val prefs = this.getSharedPreferences("water_prefs", Context.MODE_PRIVATE) val glassCount = prefs.getInt("glasses_drank", 0).toFloat() val maxGlasses = prefs.getInt("max_glasses", 8).toFloat() val text = "${glassCount.toInt()} out of ${maxGlasses.toInt()}" val contentDescription = "You've had ${glassCount.toInt()} out of ${maxGlasses.toInt()} glasses of water" return createRangedValueComplicationData( current = glassCount, max = maxGlasses, text = text, contentDescription = contentDescription ) } Register the Service To let the system know that your service exists, you need to register it in the Manifest file. Here, BIND_COMPLICATION_PROVIDER is necessary to ensure only the Wear OS system can bind to your service. To learn more, refer to Manifest declarations and permissions. In the AndroidManifest.xml file, register the service by adding the <service> tag inside the <application> tag: <service android:name=".complication.HydrationComplicationService" android:exported="true" android:icon="@drawable/drinking_water_icon" android:label="Hydration Tracker Complication" android:permission="com.google.android.wearable.permission.BIND_COMPLICATION_PROVIDER"> </service> Inside the <service> tag, add the <intent-filter> tag. This lets the system know that your service is built on either ComplicationDataSourceService or the SuspendingComplicationDataSourceService, and is capable of providing data for watch face complications. <intent-filter> <action android:name="android.support.wearable.complications.ACTION_COMPLICATION_UPDATE_REQUEST" /> </intent-filter> Add the <meta-data> tag to specify the type of complication your service supports. In our case, it is set to RANGED_VALUE. <meta-data android:name="android.support.wearable.complications.SUPPORTED_TYPES" android:value="RANGED_VALUE" /> Include another <meta-data> tag, which defines how frequently the system should request updates from your data source while it is active. Since you will be updating manually, the value is set to zero. <meta-data android:name="android.support.wearable.complications.UPDATE_PERIOD_SECONDS" android:value="0" /> NoteIf you want to update the data periodically, you must use an UPDATE_PERIOD_SECONDS value of at least 300 seconds. For more details, refer to Metadata elements. Update the Data on Demand You can now install the complication and see how it works. However, the complication does not yet update each time we change the data. To make sure the complication is always showing up-to-date data: Create a method below the MainActivity, named requestComplicationUpdate(). private fun requestComplicationUpdate(context: Context) { val component = ComponentName(context, HydrationComplicationService::class.java) ComplicationDataSourceUpdateRequester .create(context, component) .requestUpdateAll() } Call the requestComplicationUpdate() method from the updateCount() and updateMaxGlasses() methods in the MainActivity. fun updateCount(newCount: Int) { glassCount = newCount prefs.edit() { putInt(countKey, newCount) } requestComplicationUpdate(context) } fun updateMaxGlasses(newMax: Int) { maxGlasses = newMax prefs.edit() { putInt(maxKey, newMax) } if (glassCount > newMax) updateCount(newMax) requestComplicationUpdate(context) } NoteHere, the updateCount() method updates how many glasses of water you have had. The updateMaxGlasses() method updates your goal. Your project is now complete! If you run into any issues, feel free to check out the completed version for reference: completed_project_complication.zip Test the Complication Tap and hold the watch face you currently have. Tap Customize. Figure 6: Customize the watch face Now swipe to the option that says Complication. Choose a slot that supports a ranged value. Figure 7: Swipe to Complication You see a list of applications that can provide data to that slot. Scroll down to see the complication you just created, named Hydration Tracker Complication, and select it. Figure 8: Choose the complication Swipe back to the watch face to see your complication in action. Figure 9: Preview NoteThe watch face must have a Complication Slot that supports ranged values. If your current watch face does not have one, apply a watch face that does and start from step 1. Conclusion Now that you’ve mastered the basics, don’t stop there! Explore different complication types, experiment with dynamic updates, and get creative with the kind of data your application can provide. The possibilities are wide open, and your next great idea might be just one complication away. If you have questions or need help with the information presented in this blog, you can share your queries on the Samsung Developers Forum. You can also contact us directly through the Samsung Developer Support Portal. View the full blog at its source

Monitor size can help boost productivity. A right-sized display supports multitasking, improves readability and immersion and ultimately enhances efficiency. Samsung Electronics has expanded its ViewFinity S8 (S80UD model) lineup with the first-ever 37-inch1 model, setting a new benchmark for a monitor designed for the work environment. Joining the existing 32- and 43-inch options as a new middle-size offering, the new display offers outstanding readability, an optimal viewing distance and a comfortable field of view. Samsung Newsroom takes a closer look at ViewFinity S8, showcasing the advantages of its latest form factor firsthand. ▲ ViewFinity S8, the world’s first 37-inch monitor Bigger Screen, Greater Efficiency and Usability ViewFinity S8 features a 37-inch (92.7-centimeter) display with a work-friendly 16:9 aspect ratio. Compared to the 32-inch model, the screen’s additional five inches provide more workspace while maintaining UHD resolution in sharp detail. The larger screen brings text readability to a whole new level. Even with the same display settings, text appears larger than on a 32-inch display, making details stand out and information easier to grasp at a glance. When standing, presenting or sharing the screen with teammates, ViewFinity S8 delivers the big-screen experience designed for collaboration. Built with user comfort in mind, the monitor has been certified by TÜV Rheinland as an Ergonomic Workspace Display. This recognizes its design that reduces visual fatigue during tasks like text editing or documentation and enhances task immersion, thereby improving work efficiency. Its Intelligent Eye Care feature is also TÜV-certified, with an eye saver mode that minimizes blue light and flicker, which further reduces eye strain.2 ▲ (From left) A comparison of the 37-inch ViewFinity S8 and the 32-inch ViewFinity S8 shows improved readability at the same display settings. The 37-inch monitor has been certified by TÜV Rheinland as an Ergonomic Workspace Display. Detail-oriented tasks like video editing demand precision and space — and the 37-inch display delivers on both. Its size makes it easier to spot subtle details, enhancing the depth and polish of each project. At the same time, the broader workspace allows users to keep multiple source videos and folders open side by side, streamlining their creative work. ▲ (From left) A comparison of the 37-inch ViewFinity S8 and the 32-inch ViewFinity S8 highlights finer detail during video editing. Built for Multitasking The 37-inch ViewFinity S8 is an ideal choice for multitaskers. Its expansive screen accommodates multiple windows that can be displayed at once, allowing users to stay focused without constant switching. Because the display does the work of two monitors, it also eliminates the need for a dual setup, creating a cleaner and more streamlined workspace. Connecting multiple devices is effortless with the display. A built-in keyboard, video and mouse (KVM) switch lets users control two devices simultaneously with a single set of peripherals, while picture-by-picture (PBP) and picture-in-picture (PIP) features enhance multitasking capabilities. ▲ (From left) ViewFinity S8 in PBP mode and PIP mode In PBP mode, users can connect a laptop and a smartphone to use each side of the monitor as a separate display. For example, users can keep a reference video open on the laptop while editing on ViewFinity S8 and browsing related articles. Switching inputs is simple with the built-in KVM switch, allowing everything to be managed from one place. The monitor also comes equipped with a USB-C port and a built-in LAN port. Offering 90W charging, simultaneous data transfer and Ethernet connectivity, it supports a more efficient and flexible workspace. ▲ (From left) Rear left and bottom port connections of the ViewFinity S8. Ready To Work in Seconds Getting started with the 37-inch ViewFinity S8 takes no time at all. ▲ From box to desk, ViewFinity S8 is built for hassle-free setup. With the Easy Setup Stand, the display can be assembled and installed in about 10 seconds, even by users with little experience — with no additional tools or screws required. Simply attach the stand to the base, twist it 90 degrees to lock and slide it into the back of the monitor. ▲ Assembly takes only about 10 seconds with the Easy Setup Stand. Thanks to its ergonomic design, ViewFinity S8 features a height-adjustable stand (HAS) with tilt and swivel functions — allowing users to set the angle and view that best fit their work environment. ▲ ViewFinity S8 offers a user-friendly experience. With the introduction of the 37-inch ViewFinity S8, Samsung is once again reshaping the monitor market. Beyond screen size, the ViewFinity series continues to redefine the workplace with new user experiences that enhance productivity and efficiency. Samsung Electronics also expanded the 37-inch monitor category into the gaming market, unveiling the new Odyssey G7 (G75F) at Gamescom 2025 — the world’s largest gaming event. The 37-inch Odyssey G7 combines 1000R curvature with 4K UHD resolution, a 165Hz refresh rate and 1ms (GTG) response time to deliver an immersive large-screen gaming experience. By shaping the market across both work and play, Samsung is setting the standard for more convenient, versatile and impactful user experiences. 1 Measured diagonally 2 Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products. View the full article

Samsung Electronics made a powerful return to Gamescom 2025, the world’s largest computer and video game event, boasting a massive exhibition space filled with groundbreaking gaming monitors, TVs and immersive experiences. Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the world eager to see the latest innovations in gaming. Celebrating its 10th year showcasing gaming monitors at the event, Samsung gave attendees a firsthand look at how Odyssey monitors provide the ultimate way to experience their favorite games, whether battling in competitive tournaments, exploring massive open worlds or diving into glasses-free 3D. ▲ Crowds gather at Samsung’s booth at Gamescom 2025 to watch a 5v5 tournament on Samsung’s recently launched Odyssey OLED G6. Jump to your topic of interest: Gaming on New 37” and 40” Odyssey Monitors Odyssey 3D Partnership Expansions Stunning Visuals on OLED S95F TV From WoW to Crimson Desert: Odyssey OLED at Partner Booths The World of #PlayGalaxy Event Fans of Genshin Impact Enjoy the Experience of Gaming on the 37” and 40” New Large Odyssey Monitors The centerpiece of Samsung’s booth was its full Odyssey OLED lineup (27”, 32” and 49”), along with the new large gaming monitors — the 37” and 40” Odyssey G7 (G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync Premium Pro and CoreSync backlight color-matching. Fans were delighted by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest(@the.lunatic.ghost). Another fan who played Genshin Impact with the Odyssey G7 pointed out its standout advantage as “the size”. He said, “because you get so much from the picture on one monitor. I would recommend it to every gamer. G7 is my all-day gaming experience.” ▲ Cosplayer Leila Langenfeld (@sakiichi) dressed as Genshin Impact’s Mualani meets her in-game character on the Odyssey G7 at the Samsung booth. She said, “The graphics are so good, and I feel like I’m inside the game. It’s so much more fun to play my character because you really get to experience the whole world.” Odyssey 3D Excites Players With New Partnership Expansions Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time ever, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth.1 With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background and scene. “This is definitely a brand-new gaming experience for me. The 3D makes the colors pop, and it pulls me into the scene,” said a fan after trying Stellar Blade. Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE. “I think it’s one of the best PC monitors I’ve played on,” said fan George Osborn. “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.” Samsung also announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimized 3D games by the end of the year, including Lies of P: Overture, Stellar Blade and MONGIL: STAR DIVE.2 ▲ Visitors test out Samsung’s Odyssey 3D monitor with Stellar Blade and MONGIL: STAR DIVE in 3D at Gamescom 2025. Stunning Visuals Across Every Genre — Experience It All on OLED S95F TV Gamers at the booth also had the opportunity to experience the wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”, 65”, 77”, and 83” sizes, the lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED3 and Glare-free screen technology. The bold contrast and ultra-smooth performance made game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.” ▲ Samsung’s OLED S95F TV delivers stunning graphics and ultra-smooth performance for games. From WoW to Crimson Desert: Odyssey OLED Captured Fan Imagination at Partner Booths Samsung’s largest partnership to date stretched across the show floor. Gamescom 2025 hosted the reveal of World of Warcraft: Midnight, with a new cinematic trailer and developer panels that unveiled more about the story and systems of the game’s 11th expansion. At the World of Warcraft booth, fans were able to get their hands on the game’s new House system on more than 80 stations equipped with Odyssey OLED G6. Fans also watched live esports tournaments and showcases, powered by 500Hz ultra-high refresh rate Odyssey OLED G6 monitors directly from the booth’s Community Stage. “It was my first time playing on the Samsung OLED. I’ve been playing World of Warcraft for fifteen years, and it’s a really nice [new] feature, and the graphics are really great. I really liked it,” noted Jenny Degreef, a World of Warcraft fan. ▲ Fans experienced the brand new WoW housing system on Samsung’s 500Hz Odyssey OLED G6 at Blizzard’s World of Warcraft booth. Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors. After enjoying Crimson Desert on the Odyssey OLED G6, one gaming fan said, “I was amazed by how clear the graphics were. The environment looked so bright and colorful, and the saturation was amazing.” She added, “I really felt pulled into the game, and it was so much fun to play. I was amazed by the technology and everything about Samsung OLED G6.” ▲ Pearl Abyss’s Hyun Bae Kong explained how Samsung Odyssey OLED monitors bring the Crimson Desert quest to life at the Pearl Abyss booth. Hyun Bae Kong, Head of Business Development at Pearl Abyss, said: “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world. That means a lot to us.” ▲ Pearl Abyss previewed Crimson Desert at Gamescom 2025, powered by Samsung’s Odyssey OLED monitors. Fans Dive Into The Odyssey 3D Experience at The World of #PlayGalaxy Event Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock² in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors experienced MONGIL: STAR DIVE through mobile platforms, Odyssey’s immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming. ▲ Creator, Jakub Destro experiencing Odyssey 3D and MONGIL: STAR DIVE for the first time. Fans were delighted with the immersive 3D gameplay. Gamer, Thomas ‘Blysk’ Kopankiewicz added, “I just tried the MONGIL: STAR DIVE demo, and I really enjoyed it. The fight animations are amazing, and the battle scenes and dynamics are great too. I’m curious to see more of it.” ▲ Influencer Borys Ryskala (@borysryskala) enjoyed MONGIL: STAR DIVE on the Odyssey 3D monitor. Samsung Sets the Stage for the Future of Gaming Displays Gamescom 2025 cemented Samsung’s position as the global leader in gaming monitors. For the sixth consecutive year, Samsung ranked No. 1 worldwide, with 18.9% global market share in the first quarter of 2025 and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).4 From 37” and 40” large-screen debuts to glasses-free 3D, from live esports battles to partner premieres, Samsung showed that its Odyssey lineup is redefining how people play and experience the games they love. ▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2025. 1 The release timing and 3D availability for each game title may vary. To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the Microsoft Store or Samsung.com. 2 Subject to game availability in local regions. 3 Excluding 83” model 4 IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount. View the full article

Samsung Electronics today announced a new integration of Microsoft Copilot with its 2025 lineup of TVs and Smart Monitors,1 building on Samsung’s commitment to offering even more personalized and intelligent features on screen with Samsung Vision AI. With Copilot built into the display, users can access Microsoft’s powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn and engage with content directly from their screens. “Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.” A More Connected AI Experience Along with recent upgrades to Samsung’s Click to Search feature and Bixby, its on-device voice assistant, Copilot’s integration expands on a richer, more contextual smart display experience. The integration also enables Copilot’s advanced conversational AI in Samsung Daily+, the company’s lifestyle hub that offers services across entertainment, wellness, food and more. Copilot can be accessed through the Samsung Tizen OS home, Samsung Daily+ and Click to Search, enabling conversational AI support for a range of scenarios. Through natural voice interaction, Copilot offers personalized recommendations, relevant information and interactive learning experiences. Whether viewers are curious about something they’re watching or looking to explore a topic further, Copilot can respond instantly to share quick facts about actors or athletes, summarize plots, support foreign language learning or help break down complex concepts — all from the largest screen in the user’s home. “Copilot on Samsung TVs is designed to feel like an AI companion in your living room,” said David Washington, Partner General Manager, Microsoft AI. “Together with Samsung’s leadership in advanced display technology, we’re bringing people a shared experience that helps them discover something to watch, ask questions, make plans or simply enjoy a moment together, all on the biggest screen in their home.” As the leading global TV manufacturer for 19 consecutive years,2 Samsung is in a unique position to create the most intuitive and supportive AI companion for the home. To learn more, visit www.samsung.com About Microsoft Microsoft (Nasdaq “MSFT”@microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. 1 Copilot is available on 2025 TV models including, Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame, as well as the M7, M8 and M9 Smart Monitors. Availability will expand to additional regions and models over time and may vary by market. 2 Based on the market research firm Omdia. View the full article

August 2025 New Samsung Health Data and Sensor SDK Releases Samsung Health Data SDK and Samsung Health Sensor SDK were updated on July 31st, 2025, with the following new write data types added: blood oxygen, body temperature, exercise, floors climbed, and sleep. The Samsung Health Sensor SDK also supports new data types: MF-BIA (Multi-Frequency BIA) and EDA (Electrodermal Activity). Partners can also benefit from a new simplified application process to start using the Samsung Health Data SDK and the Samsung Health Sensor SDK. Learn more Samsung One UI 8 Beta Will Be Open for More Galaxy Devices Including Galaxy Z Fold6Samsung Electronics is expanding its One UI 8 beta program. The beta expansion will start first with the Galaxy S24 series, Z Fold6, and Z Flip6 in August, before expanding to the S23 series, Z Fold5, Z Flip5, A36 5G, and A55 5G (known as Galaxy Quantum5 in Korea) in September. One UI 8 brings high productivity and personalized experiences to its users' daily routines by providing intelligent, multimodal AI experiences, the ability to activate Gemini through voice or earbuds (Galaxy Buds3 or Buds3 Pro), and a UX design tailored for various form factors. The official One UI 8 release will begin with the Galaxy S25 series in September and roll out gradually to other models, incorporating feedback from users participating in the beta program. Learn more Galaxy Emulator Skins for Samsung's Latest Foldable Galaxy Z Series Experience the functionalities of the Galaxy Z Fold7 and Z Flip7 with recently released emulator skins for the Galaxy Z Fold7, Z Flip7, and Z Flip7 FE models. Test your applications with skins that perfectly replicate the appearance of Samsung's latest flagship phones, showcasing the show-stopping edge-to-edge cover screen of the Galaxy Z Flip7 and the most expansive display of the Galaxy Z Fold7. Download the new emulator skins from the Samsung Developer Portal and take your application development to the next level! Learn more Tutorial: Integrating Samsung IAP Subscription Functionalities with Your Server Learn how to integrate Samsung In-App Purchase (IAP) subscription features with your server. This guide covers how to perform key operations, such as revoking, refunding, canceling, and checking the status of subscriptions, through secure server-to-server communication between your backend server and the Samsung IAP service. Each request returns a detailed response based on the action performed. Learn more about integrating IAP functionalities on our blog. Learn more [Design Story] The Next Chapter in Innovation: Galaxy Z Fold7 and Galaxy Z Flip7 On July 9, the next-generation foldable Galaxy Z Fold7 and Galaxy Z Flip7 phones were unveiled at Galaxy Unpacked 2025. Under the philosophy of "starting completely from scratch," the new Z series features completely redesigned form factors, screen ratios, and materials, showcasing innovation in both performance and design aspects. The Z Fold7 is equipped with a 200 MP camera and optimized, AI-based productivity features using the large screen to enhance immersion. The Z Flip7 offers more intuitive usability with its 4.1-inch FlexWindow and "Gemini" AI. They deliver a new software experience complete with One UI 8 and Galaxy AI, while realizing a vision for sustainability by adopting eco-friendly materials as well as recycled materials. Discover the design story of the Galaxy Z Fold7 and Z Flip7 on the Samsung Electronics Newsroom. Learn more How Galaxy Watch’s Innovative Sensor Breaks New Ground in Preventative Care The newly launched Galaxy Watch8 series sets the standard for prevention-focused health management. Based on Samsung's cutting-edge sensor technology, it precisely measures important health metrics including heart-related indicators, vascular stress, antioxidant index, and bedtime guidance right on your wrist, delivering immediately actionable insights you can apply in real life. Experience smarter healthcare with the Galaxy Watch8 series, your intelligent health companion that helps you understand your health better and respond proactively. Learn more 6G AI/ML for Physical-Layer: Part I - General Views The physical layer of wireless communication has provided stable performance by relying on linear techniques based on statistical models, such as LS, LMMSE, and Zero-Forcing from 3G to early 5G systems. However, in the upcoming 6G landscape, existing methods face challenges due to a wider range of frequency bands, massive MIMO, complexity in high-density networks, and increasing feedback overhead. Samsung Research proposes an AI/ML-based physical layer design that learns directly from data without predefined models. The characteristics of wireless communication systems allow AI/ML to demonstrate real-time adaptability and high flexibility. AI/ML also provides enhanced performance and reduced complexity when statistical models are valid, and data-driven sub-optimal solutions when their accuracy is insufficient. Explore the possibilities of context-aware/real-time responsive physical layer design optimized for 6G environments on the Samsung Research blog. Learn more 6G MIMO: Toward Intelligent and Energy-Efficient Radio Massive MIMO, a key technology of the 5G era, has significantly improved network capacity and coverage through spatial multiplexing and beamforming. However, as commercialization has accelerated, the energy consumption of base station equipment has emerged as a critical issue. Against this backdrop, the development of intelligent and energy-efficient MIMO technologies has become increasingly imperative for the 6G era Samsung Research is advancing 6G MIMO with energy-efficient operation and AI-based optimization. By enhancing existing MIMO technology, it leverages AI and machine learning to analyze network environments in real time and determine the transmission method. Additionally, it aims to minimize energy consumption to build eco-friendly and sustainable networks. It is expected that MIMO will contribute to creating smarter and more efficient communication environments in 6G. For a glimpse into the intelligent and sustainable design directions of MIMO for the 6G, visit the Samsung Research blog. Learn more View the full blog at its source

Introduction The Samsung IAP Publish API enables developers to efficiently manage in-app purchase (IAP) products within applications. This API serves as the foundation for handling CRUD (Create, Read, Update, Delete) operations related to digital products available for purchase. Developers can use this API to view existing in-app products, register new products, modify product details such as price and description, and remove products that are no longer needed. As a part of this article, we will develop a backend application server and a web application to streamline Samsung IAP product management. The backend server will communicate with the Samsung server through the Samsung IAP Publish API, handling requests related to IAP products to ensure smooth integration and operation. The web application will provide an intuitive, user-friendly interface, allowing developers and administrators to visually manage Samsung IAP products in a structured and organized manner. By implementing this system, developers can significantly reduce manual effort while maintaining better control over their IAP products. Additionally, the Publish API enables a unified product backend, helping standardize workflows, enforce consistent policies, and maintain clear audit trails—further enhancing the design and operational efficiency of IAP management. To begin, you need to have a mobile application in Galaxy Store so that you can create Samsung IAP products. If you do not have one, follow the Integration of Samsung IAP Services in Android Apps article. API overview The Samsung IAP Publish API allows developers to manage IAP products in their applications by viewing, creating, updating, modifying, and deleting products. Base URL The base URL for accessing the Samsung IAP Publish API endpoints is. https://devapi.samsungapps.com/iap/v6/applications/:packageName/items Replace packageName with the actual package name of your application to access the relevant Samsung IAP endpoints. Supported method The Samsung IAP Publish API allows fetching a list of available products or viewing detailed information about a specific product using GET requests. To register a new product, developers can send a POST request, while updating an existing product requires a PUT request. If only partial modifications are needed, a PATCH request is needed. Finally, products can be removed with a DELETE request. Header Add the following fields to the request header. Authorization: This field requires Bearer token which is the access token from Galaxy Store authentication server. For more information, see the Create an Access Token page. Service Account ID: Get the Service Account ID value by clicking the Assistance > API Service tabs on the Seller Portal. For more details, read the section Create a service account and follow step 6. Content-Type: Use application/json as value. Implementation of Samsung Publish API The Samsung IAP Publish API helps to manage IAP products by performing CRUD operations such as viewing, creating, updating, and removing products. To use these operations, we need to set up a server that processes API requests and executes these operations as instructed. First, create a server. Once the server is ready, we can integrate the Samsung API for server-to-server communication. In this example, we use OkHttp for network communication to call the API. The front-end communicates with the Spring Boot server, and the Spring Boot server, in turn, interacts with the Samsung IAP service. Implementation of the "Create Product" operation A POST request is needed to create a new product. For more details, refer to the documentation. private static final String CREATE_API_URL = "https://devapi.samsungapps.com/iap/v6/applications/com.example.bookspot/items"; @PostMapping(value = "/create", consumes = org.springframework.http.MediaType.APPLICATION_JSON_VALUE) public ResponseEntity<String> createItem(@org.springframework.web.bind.annotation.RequestBody String requestBody) { okhttp3.MediaType mediaType = okhttp3.MediaType.parse("application/json"); okhttp3.RequestBody body = okhttp3.RequestBody.create(mediaType, requestBody); Request request = new Request.Builder() .url(CREATE_API_URL) .post(body) .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); try (Response response = client.newCall(request).execute()) { String responseString = response.body() != null ? response.body().string() : "No response body"; return ResponseEntity.status(response.code()).body(responseString); } catch (IOException e) { return ResponseEntity.status(500).body("Error: " + e.getMessage()); } } Example response After successful execution of the POST request, the server will respond with the status 200 (Success). Below is the visual representation of the operation. Figure 1: UI representation of Create Product operation For a list of possible response codes when a request fails, refer to Failure response codes. Implementation of the "View Product List" operation To view the already created products, we need to fetch them from the Samsung server. For this, we need to build a GET request to retrieve the products. For more details, refer to the documentation. private static final String VIEW_API_URL = "https://devapi.samsungapps.com/iap/v6/applications/com.example.bookspot/items?page=1&size=20"; @GetMapping("/get") public ResponseEntity<String> getRequest() { Request request = new Request.Builder() .url(VIEW_API_URL) .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); try (Response response = client.newCall(request).execute()) { if (!response.isSuccessful()) { String error = response.body() != null ? response.body().string() : "Unknown error"; return ResponseEntity.status(response.code()).body("Failed: " + error); } String json = response.body() != null ? response.body().string() : "{}"; return ResponseEntity.ok() .contentType(org.springframework.http.MediaType.APPLICATION_JSON) .body(json); } catch (IOException e) { return ResponseEntity.status(500).body("Error: " + e.getMessage()); } } Example response After the request is successfully sent to the server, it will respond with the status code 200. Below is the visual representation of the product retrieval process. Figure 2: UI representation of View Product List operation For a list of possible response codes when a request fails, refer to Failure response codes. Implementation of the "Modify Product" operation To modify the listed products, we need to create a PUT request based on the required fields and perform the modification operation accordingly. For more details, refer to the documentation. private static final String MODIFY_API_URL = "https://devapi.samsungapps.com/iap/v6/applications/com.example.bookspot/items"; @PutMapping(value = "/update", consumes = org.springframework.http.MediaType.APPLICATION_JSON_VALUE) public ResponseEntity<String> updateItem(@RequestBody String requestBody) { okhttp3.MediaType mediaType = okhttp3.MediaType.parse("application/json"); okhttp3.RequestBody body = okhttp3.RequestBody.create(mediaType, requestBody); Request request = new Request.Builder() .url(MODIFY_API_URL) .put(body) .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); try (Response response = client.newCall(request).execute()) { String responseString = response.body() != null ? response.body().string() : "No response body"; return ResponseEntity.status(response.code()).body(responseString); } catch (IOException e) { return ResponseEntity.status(500).body("Error: " + e.getMessage()); } Example response Below is a visual representation of a response to a successful modification request. Figure 3: UI representation of Modify Product operation For a list of possible response codes when a request fails, refer to Failure response codes. Implementation of the "Remove Product" operation To delete a product from the server, we need to make a DELETE request using the necessary fields and execute the item removal operation accordingly. For more details, refer to the documentation. private static final String REMOVE_API_URL = "https://devapi.samsungapps.com/iap/v6/applications/com.example.bookspot/items"; @DeleteMapping("/delete/{itemId}") public ResponseEntity<String> deleteItem(@PathVariable String itemId) { String deleteUrl = REMOVE_API_URL + "/" + itemId; Request request = new Request.Builder() .url(deleteUrl) .delete() .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); try (Response response = client.newCall(request).execute()) { String responseString = response.body() != null ? response.body().string() : "No response body"; return ResponseEntity.status(response.code()).body(responseString); } catch (IOException e) { return ResponseEntity.status(500).body("Error: " + e.getMessage()); } } Example response Below is a visual representation of the item retrieval process after a successful remove operation. Figure 4: UI representation of Delete Product operation For a list of possible response codes when a request fails, refer to Failure response codes. Deploy the server You can deploy your server to CodeSandbox for testing purposes. You also can use any other hosting site according to your requirements. Conclusion By effectively incorporating the Samsung IAP Publish API, you can create your own webview to easily manage your IAP products. References For additional information on this topic, refer to the resources. Download the sample Spring boot server code Download the sample structured Spring boot server code Samsung IAP Publish documentation View the full blog at its source

Introduction The Samsung IAP Publish API enables developers to efficiently manage in-app purchase (IAP) products within applications. This API serves as the foundation for handling CRUD (Create, Read, Update, Delete) operations related to digital products available for purchase. Developers can use this API to view existing in-app products, register new products, modify product details such as price and description, and remove products that are no longer needed. As a part of this article, we will develop a backend application server and a web application to streamline Samsung IAP product management. The backend server will communicate with the Samsung server through the Samsung IAP Publish API, handling requests related to IAP products to ensure smooth integration and operation. The web application will provide an intuitive, user-friendly interface, allowing developers and administrators to visually manage Samsung IAP products in a structured and organized manner. By implementing this system, developers can significantly reduce manual effort while maintaining better control over their IAP products. Additionally, the Publish API enables a unified product backend, helping standardize workflows, enforce consistent policies, and maintain clear audit trails—further enhancing the design and operational efficiency of IAP management. To begin, you need to have a mobile application in Galaxy Store so that you can create Samsung IAP products. If you do not have one, follow the Integration of Samsung IAP Services in Android Apps article. API overview The Samsung IAP Publish API allows developers to manage IAP products in their applications by viewing, creating, updating, modifying, and deleting products. Base URL The base URL for accessing the Samsung IAP Publish API endpoints is. https://devapi.samsungapps.com/iap/v6/applications/:packageName/items Replace packageName with the actual package name of your application to access the relevant Samsung IAP endpoints. Supported method The Samsung IAP Publish API allows fetching a list of available products or viewing detailed information about a specific product using GET requests. To register a new product, developers can send a POST request, while updating an existing product requires a PUT request. If only partial modifications are needed, a PATCH request is needed. Finally, products can be removed with a DELETE request. Header Add the following fields to the request header. Authorization: This field requires Bearer token which is the access token from Galaxy Store authentication server. For more information, see the Create an Access Token page. Service Account ID: Get the Service Account ID value by clicking the Assistance > API Service tabs on the Seller Portal. For more details, read the section Create a service account and follow step 6. Content-Type: Use application/json as value. Implementation of Samsung Publish API The Samsung IAP Publish API helps to manage IAP products by performing CRUD operations such as viewing, creating, updating, and removing products. To use these operations, we need to set up a server that processes API requests and executes these operations as instructed. First, create a server. Once the server is ready, we can integrate the Samsung API for server-to-server communication. In this example, we use OkHttp for network communication to call the API. The front-end communicates with the Spring Boot server, and the Spring Boot server, in turn, interacts with the Samsung IAP service. Implementation of the "Create Product" operation A POST request is needed to create a new product. For more details, refer to the documentation. private static final String CREATE_API_URL = "https://devapi.samsungapps.com/iap/v6/applications/com.example.bookspot/items"; @PostMapping(value = "/create", consumes = org.springframework.http.MediaType.APPLICATION_JSON_VALUE) public ResponseEntity<String> createItem(@org.springframework.web.bind.annotation.RequestBody String requestBody) { okhttp3.MediaType mediaType = okhttp3.MediaType.parse("application/json"); okhttp3.RequestBody body = okhttp3.RequestBody.create(mediaType, requestBody); Request request = new Request.Builder() .url(CREATE_API_URL) .post(body) .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); try (Response response = client.newCall(request).execute()) { String responseString = response.body() != null ? response.body().string() : "No response body"; return ResponseEntity.status(response.code()).body(responseString); } catch (IOException e) { return ResponseEntity.status(500).body("Error: " + e.getMessage()); } } Example response After successful execution of the POST request, the server will respond with the status 200 (Success). Below is the visual representation of the operation. Figure 1: UI representation of Create Product operation For a list of possible response codes when a request fails, refer to Failure response codes. Implementation of the "View Product List" operation To view the already created products, we need to fetch them from the Samsung server. For this, we need to build a GET request to retrieve the products. For more details, refer to the documentation. private static final String VIEW_API_URL = "https://devapi.samsungapps.com/iap/v6/applications/com.example.bookspot/items?page=1&size=20"; @GetMapping("/get") public ResponseEntity<String> getRequest() { Request request = new Request.Builder() .url(VIEW_API_URL) .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); try (Response response = client.newCall(request).execute()) { if (!response.isSuccessful()) { String error = response.body() != null ? response.body().string() : "Unknown error"; return ResponseEntity.status(response.code()).body("Failed: " + error); } String json = response.body() != null ? response.body().string() : "{}"; return ResponseEntity.ok() .contentType(org.springframework.http.MediaType.APPLICATION_JSON) .body(json); } catch (IOException e) { return ResponseEntity.status(500).body("Error: " + e.getMessage()); } } Example response After the request is successfully sent to the server, it will respond with the status code 200. Below is the visual representation of the product retrieval process. Figure 2: UI representation of View Product List operation For a list of possible response codes when a request fails, refer to Failure response codes. Implementation of the "Modify Product" operation To modify the listed products, we need to create a PUT request based on the required fields and perform the modification operation accordingly. For more details, refer to the documentation. private static final String MODIFY_API_URL = "https://devapi.samsungapps.com/iap/v6/applications/com.example.bookspot/items"; @PutMapping(value = "/update", consumes = org.springframework.http.MediaType.APPLICATION_JSON_VALUE) public ResponseEntity<String> updateItem(@RequestBody String requestBody) { okhttp3.MediaType mediaType = okhttp3.MediaType.parse("application/json"); okhttp3.RequestBody body = okhttp3.RequestBody.create(mediaType, requestBody); Request request = new Request.Builder() .url(MODIFY_API_URL) .put(body) .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); try (Response response = client.newCall(request).execute()) { String responseString = response.body() != null ? response.body().string() : "No response body"; return ResponseEntity.status(response.code()).body(responseString); } catch (IOException e) { return ResponseEntity.status(500).body("Error: " + e.getMessage()); } Example response Below is a visual representation of a response to a successful modification request. Figure 3: UI representation of Modify Product operation For a list of possible response codes when a request fails, refer to Failure response codes. Implementation of the "Remove Product" operation To delete a product from the server, we need to make a DELETE request using the necessary fields and execute the item removal operation accordingly. For more details, refer to the documentation. private static final String REMOVE_API_URL = "https://devapi.samsungapps.com/iap/v6/applications/com.example.bookspot/items"; @DeleteMapping("/delete/{itemId}") public ResponseEntity<String> deleteItem(@PathVariable String itemId) { String deleteUrl = REMOVE_API_URL + "/" + itemId; Request request = new Request.Builder() .url(deleteUrl) .delete() .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); try (Response response = client.newCall(request).execute()) { String responseString = response.body() != null ? response.body().string() : "No response body"; return ResponseEntity.status(response.code()).body(responseString); } catch (IOException e) { return ResponseEntity.status(500).body("Error: " + e.getMessage()); } } Example response Below is a visual representation of the item retrieval process after a successful remove operation. Figure 4: UI representation of Delete Product operation For a list of possible response codes when a request fails, refer to Failure response codes. Deploy the server You can deploy your server to CodeSandbox for testing purposes. You also can use any other hosting site according to your requirements. Conclusion By effectively incorporating the Samsung IAP Publish API, you can create your own webview to easily manage your IAP products. References For additional information on this topic, refer to the resources. Download the sample Spring boot server code Download the sample structured Spring boot server code Samsung IAP Publish documentation View the full blog at its source

Samsung Electronics today announced the global debut of its all-new large-screen Odyssey G7 monitors at Gamescom 2025, the world’s largest gaming event held in Cologne, Germany from Aug. 20th to Aug. 24th. Alongside the new G7 models, Samsung is also showcasing its growing glasses-free Odyssey 3D gaming ecosystem and new partnerships with major game publishers and developers and leading game studios. “We are thrilled to unveil our latest products and new gaming partnerships at a world-leading event like Gamescom,” said Hoon Chung, Executive Vice President and Head of Enterprise Business Team of the Visual Display (VD) Business at Samsung Electronics. ”Our recent collaborations will deliver more authentic gameplay through optimized 3D effects tailored to each title. We will continue to lead the premium gaming monitor market by enhancing hardware performance and deepening game partnerships like these.” Samsung remains a global frontrunner in monitors, ranking as the world’s No.1 gaming monitor brand for six consecutive years. In the first quarter of 2025, Samsung once again led the market with an 18.9% global market share and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).1 In Europe, Samsung is setting the pace for the regional gaming monitor market with a 24.6% market share. Inside the New Odyssey G7 Lineup: Expansive Screens Built for Immersive Gameplay The new Odyssey G7 (G75F model) is available in two sizes: a 37” 4K UHD (3,840×2,160) with a 16:9 aspect ratio, and Samsung’s first 40” Wide UHD (WUHD), offering 5K2K (5,120×2,160) resolution with a 21:9 aspect ratio. It expands consumer options for large gaming monitors beyond the existing 32- and 43-inch 4K resolution monitors. It also supports features such as Picture-by-Picture (PBP) and Picture-in-Picture (PIP), so gamers can multitask with split-screen capabilities. The monitors feature VESA DisplayHDR 600 certification and 350 nits of brightness to deliver excellent contrast and vivid color reproduction for both gaming and video content. To enhance gameplay and everyday usability, each model offers: HDR10+ Gaming for optimized HDR gaming performance AMD FreeSync Premium Pro to reduce lag and image tears for smooth, stutter-free visuals CoreSync for syncing ambient backlight color with on-screen visuals Auto Source Switch+ for automatic input detection when devices are connected or powered on Versatile connectivity with one DisplayPort 1.4 and two HDMI 2.1 ports Ergonomic design featuring a Height Adjustment Stand (HAS) and tilt and swivel capabilities Gamescom attendees can experience the new large-screen Odyssey G7 by playing “Genshin Impact,” HoYoverse’s open-world adventure RPG, on both display sizes at the Samsung exhibition booth in hall nine on the first floor. The Odyssey G7 is available now in Korea and the U.S., with availability in Europe in September.2 Bringing 3D Worlds to Life With New Partnerships Samsung is expanding its 3D gaming ecosystem through new partnerships and exclusive content for its Odyssey 3D monitor (G90XF model), which delivers glasses-free 3D gameplay. At Gamescom 2025, the company announced a new collaboration with major game publisher Netmarble and developer SHIFT UP. As a result, Gamescom attendees can experience “MONGIL: STAR DIVE,” an upcoming title from Netmarble, and “Stellar Blade,” the popular action game from SHIFT UP, in 3D for the first time at the Samsung booth. From Aug. 22 to Aug. 23, Samsung will host The World of #PlayGalaxy user experience event at Dock2, an event space in the center of Cologne. The event will welcome gamers, offering an immersive and dynamic gameplay experience across a diverse range of devices like Galaxy Z Fold7 and Odyssey 3D. Through strategic game developer partnerships, Odyssey 3D enhances gameplay with finely tuned 3D depth effects that adapt to each game’s characters, backgrounds and scenes without the need for 3D glasses. The Odyssey 3D monitor is supported by adjustable focal distance features and customizable 3D settings that let players control 3D depth for each game based on the parallax between left and right images. Samsung is continuously expanding its 3D game offerings on the Odyssey 3D Hub — its dedicated 3D content platform — which currently supports more than 25 3D games like “The First Berserker: Khazan.” By the end of the year,3 the library will include more than 50 3D-supported games,4 including “Lies of P: Overture,” “Stellar Blade” and “MONGIL: STAR DIVE.” Spotlighting Unreleased Titles From Top Gaming Studios With Odyssey OLED Samsung is expanding opportunities to experience its Odyssey OLED monitors at Gamescom 2025 through collaborations with leading game studios, including Blizzard and Pearl Abyss. At this year’s exhibition, the company is supplying its flagship displays to partner booths across the show floor, including the 500Hz ultra-high refresh rate Odyssey OLED G6 (G60SF model) and the 4K, 240Hz Odyssey OLED G8 (G81SF model). The World of Warcraft booth features more than 80 gameplay stations with the 500Hz Odyssey OLED G6, offering World of Warcraft fans an ultra-responsive, premium gaming experience while they get their hands on the new housing systems for the first time ever. Pearl Abyss is showcasing its upcoming open-world action-adventure, “Crimson Desert,” on about 180 units of 500Hz Odyssey OLED G6 and the 4K, 240Hz Odyssey OLED G8 models. With the OLED lineup’s exceptional picture quality, these installations will allow visitors to experience the games’ stunning graphics in full. Attendees of Gamescom 2025 can find Samsung’s stand on Floor 1, Hall 9 at booths B030 and C031. 1 IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount. 2 Launch schedules may vary by country. 3 The release timing for each game title may vary. 4 To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the MS Store or Samsung.com. View the full article

Samsung Electronics today announced a strategic partnership with KT Studio Genie, a leading content studio in Korea, to bring a curated selection of Genie TV Originals to Samsung TV Plus. The collaboration will bring more Korean dramas, films, original titles and dedicated channels to viewers in Korea and around the world — entirely free and with no subscription required. Samsung TV Plus is the company’s free, ad-supported streaming TV (FAST) service, available without sign-up on Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. Offering more than 3,500 live channels and 66,000 on-demand titles globally, the platform delivers premium content to a growing international audience with instant accessibility. Global Debut of Fan-Favorite K-Dramas on Samsung TV Plus As part of the agreement, select Genie TV Originals will be made available to international audiences on Samsung TV Plus, effectively expanding the reach of these programs to a broader audience outside Korea. Leading the lineup are three standout series: “Lies Hidden in My Garden,” a thrilling drama where two women’s seemingly perfect lives unravel due to a series of mysterious events; “New Recruit,” a military comedy-drama that follows the daily lives and struggles of a group of new army recruits; and “Dear Hyeri,” a romantic drama centered on a news announcer who develops dissociative identity disorder and must navigate the complexities of her two very different lives. Additionally, select series such as “New Recruit” and “Love Is for Suckers,” the slice-of-life workplace comedy, will be featured as an exclusive FAST offering on Samsung TV Plus for three months. Dedicated K-Content Channels Deliver Nonstop Viewing Experience Samsung TV Plus offers 24/7 channels in Korea, giving viewers an easy way to jump into a show at any time — no searching, scheduling or episode tracking required. With episodes airing in order around the clock, the format supports a variety of viewing habits — whether it’s catching an episode after a long day, relaxing with back-to-back chapters over the weekend or simply dropping in to rediscover a favorite scene. It’s a seamless, flexible way to enjoy K-dramas whenever it fits your routine. Furthermore, the platform enriches its international appeal by curating a monthly selection of acclaimed Korean series. Each month, beloved titles — such as “Moon in the Day,” which is inspired by the widely loved webtoon — are thoughtfully highlighted, enabling fans to immerse themselves in their favorite stories anytime and anywhere. A Growing Global Hub for Korean Content KT Studio Genie joins a growing list of content partners, including CJ ENM and NEW ID, helping expand K-content offering on Samsung TV Plus, which spans drama, film, music, variety shows and live events. With operations in 30 countries and counting, Samsung TV Plus continues to evolve as a key destination for Korean entertainment on the global stage. “Our partnership with KT Studio Genie reflects Samsung TV Plus’s ongoing commitment to delivering exceptional content and new viewing formats to global audiences,” said Yong Su Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re proud to help bring the richness of Korean storytelling to more viewers worldwide — free, easy to access and ready to stream.” View the full article

Samsung Electronics is delivering a more responsive and refined screen experience with the Smart Monitor M9 (M90SF model), the first OLED display in Samsung’s Smart Monitor (M series) lineup. The Smart Monitor M9 brings together the brilliance of a 4K OLED display with built-in Smart TV Apps, AI-powered features and Samsung Gaming Hub to achieve a seamless experience no matter what’s on screen — no PC required. Since its release, the device has earned praise from industry experts for its stunning picture quality, intelligent features and gaming-ready performance. Below is a summary of what leading tech outlets are saying about the Smart Monitor M9 (listed in alphabetical order): HomeTheaterReview Techaeris Tom’s Guide Next-Level Picture Quality Backed by QD-OLED Brilliance Highlighting the high-end features and performance improvements of the M9, one of Samsung’s best OLED 4K models in its class, Tom’s Guide wrote, “The new M9 offers a significant upgrade over its predecessor thanks to its 32-inch 4K QD-OLED panel, which dramatically enhances contrast and color for an improved movie-watching experience.” The Smart Monitor M9 delivers true-to-life visuals powered by QD-OLED technology, producing rich colors and deep inky blacks — complemented by sharp 4K resolution. With support for VESA DisplayHDR True Black 400, content appears with greater depth and contrast, even in dark scenes. “The Smart Monitor M9 features Samsung Vision AI, providing advanced upscaling and picture optimisation features,” added Tom’s Guide. “During my time with the M9, I came to the conclusion that it’s a huge leap forward from its predecessor, offering more than enough advancements to justify a price increase.” Techaeris rated the M9 a 9.7 out of 10, calling its QD-OLED panel “one of the best you’re going to find on any monitor,” and noting the display “looks spectacular” with colors that “pop” and brightness that “doesn’t wash out the colors.” To help reduce the risk of burn-in and maintain screen integrity over time, Samsung OLED Safeguard+ features advanced technologies like adaptive brightness controls and a proprietary cooling system with a Pulsating Heat Pipe. Game in High Gear With Pro-Level Specs “With a brilliant 4K QD-OLED display, 165Hz refresh rate, Smart TV apps, Gaming Hub, and more, this is a do-it-all monitor and TV, perfect for work and play,” wrote Techaeris. The Smart Monitor M9 is engineered for smooth, fast-paced gaming, featuring a near-instant 0.03ms GTG response time and support for both NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro. HomeTheaterReview described the M9 as “one of the most impressive displays money can buy,” pointing to a responsive performance and “color accuracy that creative professionals will drool over.” Whether jumping into cloud-based titles via Samsung Gaming Hub or connecting to a console or PC, the M9 delivers the speed and clarity needed for an immersive gaming experience. The same reviewer noted they use the M9 just as often without a PC as with one, describing it as “the kind of paradigm shift that makes this monitor truly special.” A Smarter Screen and a Smarter Experience: AI That Adapts to You “Imagine a monitor so capable, you might forget to connect a computer,” wrote HomeTheaterReview, which awarded the M9 five stars and an “Editors’ Choice” distinction. The M9 is a smart entertainment hub that provides built-in access to popular streaming apps like Netflix and YouTube, Samsung TV Plus and Samsung Gaming Hub, enabling cloud-based gaming and content streaming, all without a PC. Powered by the NQM AI Gen3 Processor, the M9 optimizes both picture and audio for a more immersive viewing experience. Intelligent features like 4K AI Upscaling Pro, AI Picture Optimizer and Active Voice Amplifier (AVA) Pro automatically adapt to content and the display’s surroundings to consistently provide reliable, high-quality entertainment. Whether used for content viewing, cloud gaming, or everyday tasks, it delivers the flexibility of a monitor and the functionality of a smart TV. Techaeris calls the M9 “an outstanding monitor” and adds, “for those who only want to spend once, this is a solid choice.” The M9 also features a 90W-charging USB-C, one HDMI 2.1, one DisplayPort 1.4, and eARC ports, supporting a variety of gaming and entertainment input needs. The slim metal stand, which offers tilt and height adjustment, “deserves special mention,” according to HomeTheaterReview, for its balance of form and function in a modern flat-back design. The Smart Monitor M9 was named a CES 2025 Innovation Awards Honoree, receiving the recognition for its advancements in display performance and intelligent features. Techaeris named the M9 a Top Pick of 2025, citing its versatility across work, play and everything in between. That recognition joins a growing list of accolades across Samsung’s next-generation display portfolio, including a 2025 Techaeris Innovation Award for the Odyssey 3D G90XF — celebrated for its “mind-blowing” 3D experience and praised as the “real deal” for those seeking a 3D monitor without glasses. For more information on the Samsung Smart Monitor M9, visit samsung.com. View the full article

Samsung Electronics today announced the official launch of its Micro RGB, the world’s first display to feature a micro-scale RGB LED backlight behind a large 115-inch screen. This breakthrough display establishes a new benchmark for color accuracy, contrast and immersive viewing in the ultra-premium TV segment. Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED. “Micro RGB achieves unprecedented precision in the control of micrometer-sized RGB LEDs, raising the bar for color accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.” Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to fully optimize both picture and sound. This advanced technology analyzes each frame in real time and automatically optimizes color output for a more lifelike and immersive picture. With this AI engine, Micro RGB Color Booster Pro recognizes scenes with dull color tones and intelligently enhances colors across all content for a more vivid and immersive viewing experience. Additionally, Samsung’s Micro RGB features Micro RGB Precision Color, ensuring colors are delivered as intended for maximum accuracy and vividness, with precisely controlled colors that achieves 100% color coverage of BT.2020, an international standard for color accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Color’ certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute. With Glare Free technology, Samsung’s Micro RGB minimizes reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to compliment any interior. With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound, and a smarter Bixby voice assistant, powered by generative AI, which offers a more conversational and personalized experience for TV users to get more from what they’re watching without leaving the screen. Samsung’s Micro RGB is also secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data, and Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support. After its debut in Korea, Samsung’s Micro RGB is set to launch in the U.S., with plans for a global rollout featuring a variety of sizes to meet customer needs. To learn more about Micro RGB, visit, www.samsung.com. View the full article

If you are looking for a visual approach to designing watch faces, Watch Face Studio is a great option. It offers an easy-to-use interface and doesn’t require any coding skills. However, if you want to have more control, Watch Face Format is the way to go. It lets you define your watch face using XML. The declarative structure is designed specifically for Wear OS, giving you precise control over appearance and behavior. Watch faces built this way are easier to maintain and require fewer updates than those using the older Jetpack Watch Face libraries, since the platform handles key rendering and performance improvements automatically. This blog shows how to convert a Wear OS application project to a watch face that uses Watch Face Format in Android Studio. Let’s walk through a simple project. You start by setting up the environment. Next, you set up the project and build the watch face using Watch Face Format. Then, you move on to customizing the watch face, defining its appearance, layout and components using the declarative structure. Once the design is complete, you validate the memory footprint to ensure it stays within platform limits and check the XML structure to catch any potential issues. PrerequisiteDownload the latest version of Android Studio on your computer. Project Setup Create a new Empty Wear App. Go to File -> New -> New Project -> Wear OS -> No Activity from Android Studio. Make Sure Minimum SDK is 34 or higher since Watch Face Format version 2 is used. In Android Studio, switch the file structure to Project view by selecting Project from the dropdown menu at the top of the Project Tool Window. Figure 1: Project view Go to the AndroidManifest.xml file, remove the existing attributes from the <application> tag and add the following attributes: android:label="@string/app_name" android:hasCode="false" tools:ignore="MissingApplicationIcon" Click on app_name and press Shift+F6 to refactor it. Give it a more appropriate name, such as watch_face_name. android:label="@string/watch_face_name" Add the following attribute to the <manifest> tag because the tools attribute is being used in the <application> tag: xmlns:tools="http://schemas.android.com/tools" Inside the <application> tag, add the <property> and <meta-data> tags shown below. The <property> tag here specifies the Watch Face Format version: <property android:name="com.google.wear.watchface.format.version" android:value="2" /> <meta-data android:name="com.google.android.wearable.standalone" android:value="true" /> Optionally, you can add the following <property> tag to identify the publisher: <property android:name="com.google.wear.watchface.format.publisher" android:value="publisher_name" /> Your AndroidManifest.xml should now look like this: Figure 2: AndroidManifest.xml file Right click on the res directory and add directories named xml, drawable, font and raw. Download the fonts and images used in the sample project. Sample fonts and images (122 MB) Add the downloaded preview and background images in the directory app\src\main\res\drawable. Figure 3: background and preview image path NoteThe preview image shows in the watch face catalog until it's added to favorites. It's best to use an image that closely matches the actual watch face. Go to the directory app\src\main\res\xml and add a new file named watch_face_info.xml. Figure 4: watch_face_info.xml file path Add the <WatchFaceInfo> tag to the empty file: <WatchFaceInfo> <Preview value="@drawable/preview" /> <MultipleInstancesAllowed value="false" /> <Editable value="false" /> </WatchFaceInfo> If you set MultipleInstancesAllowed to true, the watch face allows multiple instances on favorites with different styles for more personalized use. If the watch face supports style customization, set Editable to true. Since the sample project is not customizable, the value should be false. Place the downloaded font files in the app\src\main\res\font directory. Figure 5: Fonts path Optionally, you may remove the directories listed below since we do not need any application icon and the java folder is empty: app\src\main\java app\src\main\res\mipmap-hdpi app\src\main\res\mipmap-mdpi app\src\main\res\mipmap-xhdpi app\src\main\res\mipmap-xxhdpi app\src\main\res\mipmap-xxxhdpi Go to the app\src\main\res\raw directory and add a new file named watchface.xml. This XML file contains the layout for the watch face. Figure 6: watchface.xml file path Add the following <WatchFace> tag in the newly created file: <WatchFace width="450" height="450" clipShape="CIRCLE"> <Metadata key="CLOCK_TYPE" value="DIGITAL"/> <Scene backgroundColor="#ff000000"> <!-- Content to be rendered --> </Scene> </WatchFace> Open the application level build.gradle file. From the plugins block, remove the following: alias(libs.plugins.kotlin.android) From the android block, remove the compileOptions and kotlinOptions blocks because we are not using Java/Kotlin. From the root, remove the dependencies block since the watch face does not require any AndroidX Components or external libraries. Inside the buildTypes block, add this debug block and replace the release block with the following one: debug { isMinifyEnabled = true } release { // TODO:Add your signingConfig here to build release build isMinifyEnabled = true // Ensure shrink resources is false, to avoid potential for them // being removed. isShrinkResources = false signingConfig = signingConfigs.getByName("debug") } Your application level build.gradle file should now look like this: Figure 7: Application level build.gradle file Now open the project level build.gradle file. From the plugins block, remove the following and sync the project. alias(libs.plugins.kotlin.android) apply false Now the project is set up. Building the Watch Face First, add a background image inside the <Scene> tag in the watchface.xml file. The background image is not visible in Ambient mode: <PartImage x="0" y="0" width="450" height="450" name="Background" alpha="255"> <Variant mode="AMBIENT" target="alpha" value="0"/> <Image resource="background"/> </PartImage> Add a <DigitalClock> tag below the <PartImage> tag: <DigitalClock x="36" y="173" width="377" height="85" alpha="255"> <TimeText x="0" y="0" width="377" height="85" format="hh:mm:ss" hourFormat="SYNC_TO_DEVICE" align="CENTER" alpha="255"> <Variant target="alpha" value="0" mode="AMBIENT"/> <Font family="fredoka_semibold" size="100" weight="NORMAL" slant="NORMAL" color="#ff4e4b8f"/> </TimeText> <TimeText x="0" y="0" width="377" height="85" format="hh:mm" hourFormat="SYNC_TO_DEVICE" align="CENTER" alpha="0"> <Variant target="alpha" value="255" mode="AMBIENT"/> <Font family="fredoka_semibold" size="100" weight="NORMAL" slant="NORMAL" color="#ff4e4b8f"/> </TimeText> </DigitalClock> Two <TimeText> tags are used. One shows the full time with seconds in Active mode, and the other shows only hours and minutes in Ambient mode. This helps save battery life when the watch is in Ambient mode. Add a <Text> tag to show the Date using Tag Expressions: <PartText x="48" y="264" width="355" height="35" name="Date" alpha="255"> <Text align="CENTER" ellipsis="FALSE"> <Font family="fredoka_medium" size="35" weight="NORMAL" slant="NORMAL" color="#ff4e4b8f"> <Template>%s, %s %s <Parameter expression="[DAY_OF_WEEK_S]"/> <Parameter expression="[MONTH_S]"/> <Parameter expression="[DAY]"/> </Template> </Font> </Text> </PartText> Here is how the date format is defined: %s, %s %s is the structure (for example, “Mon, Jun 25”) [DAY_OF_WEEK_S] -> abbreviated day (for example, "Mon") [MONTH_S] -> abbreviated month (for example, "Jun") [DAY] -> numeric day (for example, "25") Set up Device and Terminal If you are not using an emulator, make sure your watch is connected to your computer using Wireless Debugging. For full setup instructions, refer to this blog. To run the adb command directly from your terminal without navigating to its directory each time, do the following: On Windows: Add the path to your adb.exe file to your system’s PATH environment variable. By default, this path is usually: C:\Users\<your_username>\AppData\Local\Android\Sdk\platform-tools Execute the following command (replace <adb_path> with the actual path): setx PATH "%PATH%;<adb_path>" NoteIf your adb.exe is located elsewhere, make sure to add that specific path instead. On macOS (zsh): Open your .zshrc file: nano ~/.zshrc Add the following path in the file: export PATH="$PATH:$HOME/Library/Android/sdk/platform-tools" Save the file and restart the terminal. Run the Project To generate and install a debug build APK, open the Terminal tool window and run the following command: gradlew installRelease NoteTo prepare your APK for distribution, make sure to build a signed release version of your application. Unsigned or debug builds are not suitable for publishing. To set the watch face directly from the command line, you can execute the following command: adb shell am broadcast -a com.google.android.wearable.app.DEBUG_SURFACE --es operation set-watchface --es watchFaceId <your_package_name > To find the package name, look for applicationId in your application level build.gradle file. Alternatively, you can apply the watch face from the watch or phone manually. Memory Footprint and XML Validator Watch Face Format has memory constraints depending on the mode. In ambient mode, you are limited to 10 MB of memory. In interactive mode, the memory limit is set at 100 MB. For more details, check out the Wear OS app quality guidelines. In the root directory, create a new directory named libs. Download memory-footprint.jar and wff-validator.jar from here and put them in the libs directory. Generate the app-debug.apk file before executing the next command. To evaluate the memory footprint, execute the following command in the terminal: java -jar libs\memory-footprint.jar --watch-face app\build\outputs\apk\debug\app-debug.apk --ambient-limit-mb 10 --active-limit-mb 100 Here you have set the ambient and active memory limit for the watch face and tested against it. To know more about each option, you can execute the following command: java -jar libs\memory-footprint.jar --help When the memory footprint test has been passed, you see a message like this: Figure 8: Memory Footprint result To validate the watchface.xml file, execute the following command: java -jar libs\wff-validator.jar 2 app\src\main\res\raw\watchface.xml This command validates the watchface.xml file against Watch Face Format version 2. If the watchface.xml file is valid, you see a message like this: Figure 9: WFF validation result Sample Project for Test You can download the sample project using the link below to test it out on your device. WFF_Sample_Project.zip (22.9 MB) Here is a preview of the project you have just created: Figure 10: Watch Face Preview on a Galaxy Watch Conclusion If you are someone who prefers hands-on control and customization, the Watch Face Format is a solid choice to create a watch face. It is ideal for developers who enjoy building things manually and want to fine-tune their watch face experience from the ground up. For a more user-friendly option, you might want to explore Watch Face Studio. If you have questions or need help with the information presented in this blog, you can share your queries on the Samsung Developers Forum. You can also contact us directly through the Samsung Developer Support Portal. View the full blog at its source

Samsung Electronics today announced an update1 to its AI-powered Bixby feature on its 2025 TV lineup, introducing a more advanced Bixby voice assistant designed to make information discovery more natural, intuitive and seamless. “Samsung has led the global TV market for 19 consecutive years, and we continue to raise the bar by delivering meaningful innovation that enhances everyday experiences,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With a smarter Bixby, we focused on making AI practical, helping viewers connect with content in smarter, more natural ways.” Ask Your TV Anything. A Smarter Bixby Answers A smarter Bixby voice assistant on Samsung TVs now delivers a more natural and personalized experience. With a smarter Bixby, users can easily wake it up by voice or by pressing the mic button to start a conversation — no commands, no menus, no typing. The new Bixby understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation. Powered by Generative AI, Bixby can answer any questions you may have, whether you’re asking about general information, such as “How tall is Mount Everest?” or recommendations like “Please suggest chill playlists for a rainy day”. By simply asking, Bixby can help answer questions about on-screen content, as it retrieves the most relevant details and displays them on screen. It’s a smarter, faster way to get more out of your TV without breaking your viewing flow. Smarter Bixby Enhances Click To Search With this update, Bixby is now integrated into Click to Search, making it easier than ever to discover and explore entertainment and more, whether watching live TV, cable channels or Samsung TV Plus. Users can ask about an actor, a show or a broader topic — and receive answers instantly, right on their TV. Bixby even enables Click to Search to go beyond what’s on screen. For everyday questions such as “Tell me the recipe for making pasta” or “Do you know any good movies about chefs?” Bixby delivers contextual responses using external information. It’s search made simple. Effortless Home Device Management With Bixby and SmartThings Equipped with a smarter Bixby, Samsung TVs can detect, connect and control appliances with Samsung SmartThings enabled. By speaking directly to their screen, users can leverage the SmartThings ecosystem to execute voice commands, such as “Turn off the oven now,” or “Set the air conditioner to 25 degrees,” transforming their smart TV into a central hub for managing other smart home appliances. Moreover, Bixby is secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data. Users can enjoy AI-driven personalized features without worrying about privacy concerns, as no user voice data is stored on servers or TVs. Ongoing Support and Availability Smarter Bixby will be available on 2025 Samsung TVs, including Neo QLED, OLED, The Frame and QLED models, with availability starting in South Korea and extending to global markets in phases. Building on the integration of Bixby within Vision AI, Samsung will introduce a newly upgraded version of Vision AI in October 2025. This evolved Vision AI will be available through Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support. For more information, visit www.samsung.com. 1 The update will start rolling out in the U.S. on August 4, with plans to expand to four European countries (France, Germany, Italy, Spain) within August. View the full article

Samsung Electronics today announced that Samsung TV Plus will livestream the Jonas Brothers’ “JONAS20 Greetings From Your Hometown” tour from key American stops. Live action from the highly anticipated tour will be available to watch exclusively on the streaming service’s all-new channel Samsung Television Network (STN). Starting August 10, fans can livestream the Jonas Brothers’ North America tour. The streams will feature backstage access, surprise guests and all the fan-favorite hits, with the concert including a surprise host conducting live interviews, commentary and more. The Jonas Brothers’ tour marks the first major live event to premiere on STN, the newly launched flagship channel on Samsung TV Plus. STN, which is only available in the U.S., delivers live events, A-list talent and culture-defining entertainment — all in one place. “JONAS20” will join STN’s stellar lineup, which includes Emmy®-winning hits like “Killing Eve,” late-night legends David Letterman and Conan O’Brien, blockbuster movies and live sports from leagues such as Minor League Baseball. “Partnering with the Jonas Brothers to livestream their upcoming tour on Samsung TV Plus reflects our commitment to connecting audiences with the artists and stories they love, on the biggest screen in their home,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus. Livestream Jonas Brothers Concert Dates on Samsung TV Plus Fans nationwide can livestream select dates from the “JONAS 20: Greetings From Your Hometown” tour on STN: Aug. 10 | East Rutherford, NJ Aug. 31 | Dallas, TX Oct. 12 | Milwaukee, WI Oct. 26 | Orlando, FL Nov. 9 | Buffalo, NY “JONAS20” on STN delivers a front-row seat to the full concert experience, with immersive behind-the-scenes access and hometown tributes from Joe, Kevin and Nick Jonas. Fans can enjoy the experience individually, host viewing parties or connect with others virtually — with Samsung Television Network as the destination for every song and unforgettable moment. “This tour is about celebrating where we came from and sharing that with the fans who’ve been with us every step of the way,” said the Jonas Brothers. “Streaming it live on Samsung TV Plus means we get to include every fan, everywhere. No matter where you are, this is your hometown show.” With over 17 million albums sold worldwide and GRAMMY® nominations for their multi-platinum hit “Sucker” in 2020 and the “Best New Artist” category in 2009, the Jonas Brothers have cemented their place as global pop-rock icons. Their highly anticipated new album of the same name, “Greetings From Your Hometown,” will be released Aug. 8, just days before their tour kicks off at MetLife stadium on Aug. 10. The “JONAS 20 Greetings From Your Hometown” tour celebrates their legacy while deepening their connection with fans around the world. Now, through their partnership with Samsung TV Plus, they’re expanding that connection even further, bringing the energy of their live shows directly into millions of living rooms and mobile devices. How to Watch ‘JONAS 20: Greetings From Your Hometown’ Samsung TV Plus is available on Samsung TV, Galaxy, Smart Monitor and Family Hub devices. This includes the 2025 TV series, which spans Samsung Neo QLED 8K, Neo QLED 4K, OLED, The Frame and The Frame Pro, all powered by Samsung Vision AI1 for AI enhanced picture and sound. The series also includes new personalized features that bring users closer to all the shows, movies and sports they love. 1 Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model (excludes Crystal UHD, FHD and HD TV models). View the full article

Samsung Electronics today announced its collaboration with iconic British design house Liberty, bringing a curated collection of the brand’s most celebrated designs to Samsung Art Store.1 With this partnership, Samsung Art TV users around the world can now display 20 new designs from Liberty’s rich archive of timeless art and patterns from the comfort of their own homes. The collaboration merges the elegance of Samsung Art TVs with Liberty’s world-renowned archive, making the stunning designs available as digital artworks for the first time. Samsung curators worked closely with the in-house Liberty team to select patterns that would translate beautifully into a large-scale digital display that is alive with detail, light and color. “This partnership was driven by a shared desire to celebrate British design in new ways,” said Rachael Roberts, Partnerships Manager at Samsung UK. “With no other British design houses currently represented on Samsung Art Store, it felt like the perfect opportunity to bring Liberty’s unique voice to our global audience.” ▲ One of the most celebrated designs from Liberty named Artemis (2023), shown on 2025 The Frame by Samsung. Founded in 1875, Liberty has long been a symbol of British creativity and craftsmanship. Known for its distinctive prints and established history of design innovation, the brand’s influence spans art, fashion and interiors. For this partnership, the collection is introduced with Artemis as the featured design — a bold, botanical take on a classic Liberty design. Spanning over a century of heritage and creativity, the collection includes everything from the whimsical Enchanted Wood to the vibrant Jungle Trip design. “At Liberty, we’ve always believed in design that tells a story, and stories that evolve with time,” said Pere Bruach, Design Manager at Liberty. “Partnering with Samsung allowed us to reimagine our most iconic prints as living art, infusing them with a new dimension. These works, once found on silk and paper, are now reinterpreted for the home — bringing the spirit of Liberty and the timeless beauty of pattern and print into people’s everyday spaces.” ▲ 2025 The Frame Pro showcases ‘Marina’s Tea Garden,’ from Liberty’s Autumn/Winter 2025 collection. This bold floral pattern has been meticulously recreated to capture the rich colors and subtle tones of gouache brushstrokes. Available as a digital artwork tailored to Samsung Art Store, it brings character, history and a touch of British charm to living spaces everywhere. Among the 20 Liberty designs featured, standout works include “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star,” from Liberty’s Autumn/Winter 2025 collection. Each design is presented as a digital artwork tailored to Samsung Art Store, bringing character, history and a touch of British charm into living spaces everywhere. “When selecting the right pieces for Samsung Art Store, we were drawn to those that best encapsulate Liberty’s visual language,” Bruach added. “From nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis, for example, felt like a natural fit for The Frame — it speaks to the blend of tradition and modernity that defines both our brands.” “Liberty’s legacy of storytelling makes them a dream partner,” said Roberts. “Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and Liberty’s prints bring exactly that — a daily joy and a sense of place.” This new collaboration underscores Samsung Art Store’s mission to democratize access to global art, with a growing archive of over 3,500 artworks from the world’s most renowned museums and art institutions. Now, with the addition of Liberty’s British classics, a new chapter in which printmaking heritage meets innovation begins. About Liberty Liberty is a movement dedicated to discovery, animated by arts, culture, design and the pursuit of beauty. Liberty is famed for its original curation, directional design and celebration of craftsmanship. In the spirit of our founder, Arthur Lasenby Liberty, we remain unapologetically eccentric and committed to bringing good design to all. 1 Liberty artworks are available through the Samsung Art Store in all service countries except India. View the full article

▲ Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics and Frank L. Blaimberger, Vice President of TÜV SÜD, were present at the EU RED certification ceremony. Samsung Electronics today announced that its latest TVs, monitors and commercial display products have been technically evaluated for compliance with the European Union’s Radio Equipment Directive (RED), including updated cybersecurity requirements that take effect on August 1, 2025. “With the growing emphasis on security in the industry, we are strengthening security features to stay ahead of this evolving trend,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “In addition to this achievement, we are committed to introducing innovations with advanced security and technology globally, thereby reinforcing customer trust in our solutions.” The EU’s RED, introduced in 2016, establishes essential requirements for the safety, electromagnetic compatibility and efficient spectrum use of radio-equipped products. In 2022, the EU announced expanded cybersecurity rules under the RED to improve protection against network threats, safeguard personal data and reduce the risk of fraud. These new provisions will become mandatory starting August 2025. The TÜV SÜD assessment covers Samsung’s entire 2024–2025 visual display lineup for the European market, including TVs, monitors, digital signage and Color E-Paper. Samsung is actively extending this compliance process to all applicable product lines as part of its global regulatory readiness strategy. In fact, this focus on compliance reflects a broader, ongoing commitment to product security across Samsung’s ecosystem. In 2024, the company’s proprietary cryptographic module, Samsung CryptoCore, earned FIPS 140-3 certification from the U.S. National Institute of Standards and Technology (NIST).1 As of 2025, Samsung CryptoCore has been integrated into Tizen OS,2 the operating system powering Samsung Smart TVs, to enhance protection across key product lines including TVs, monitors and digital signage. In addition, Samsung Smart TVs are equipped with its Samsung Knox security platform, which has earned Common Criteria (CC) certification every year since 2015 — further underscoring Samsung’s leadership in consumer device security. For more information, visit www.samsung.com. 1 Recognized in the United States, Canada, UK, Germany, France, South Korea, Japan, Singapore, Australia and New Zealand. 2 Tizen OS 9.0. View the full article

July 2025 [Galaxy Unpacked 2025] The Next Chapter in Personalized, Multimodal Galaxy Innovation Samsung Electronics hosted "Galaxy Unpacked 2025" on July 9, unveiling the next generation of Galaxy products. With a theme of "Unfolding the Ultra Experience," the event introduced the thinner, lighter form factor, evolving AI technology, as well as new software experiences. The Z Fold 7 features a 200-megapixel camera and AI-based productivity functionalities optimized for its big screen to deliver a more immersive experience than ever. The Z Flip 7 reduces restrictions imposed on its users and delivers a more intuitive interface with its 4.1-inch front cover screen and Gemini AI. Recycled materials have been used for all new offerings, including the Z Flip 7 FE and the Galaxy Watch 8 series, showcasing Samsung's vision on sustainability. Learn more about the new Galaxy innovation, evolving even now with AI, on the Samsung Electronics Newsroom. Learn More Building Trust and Loyalty for Your Apps in Galaxy Store! 2 New Features on the Seller PortalTwo new features are available in Seller Portal to help build user trust and loyalty. The first new feature is the Data Safety tab which allows you to select the type of user data your application collects and shares. This information lets users know what your application does with their personal data before they install it. Learn more in the Seller Portal notice. The second new feature is game pre-registration. You can pre-register games in Seller Portal, which places them in the Pre-register section of Galaxy Store. Pre-registration allows you to promote your upcoming release and offer special incentives, like redemption codes, to your loyal users. See the Online Guide for more information. Get started in Seller Portal Tutorial: Implementing In-App Subscriptions Using Samsung IAP Samsung In-App Purchase (IAP) service provides developers with a solution for managing digital transactions within mobile applications, enabling the sale of in-app products, including subscriptions. A subscription is a specific type of in-app product that users can purchase through your application in the Galaxy Store. Click the link below to learn how to integrate the Samsung In-App Purchase SDK into your application. Learn more SmartThings Test Suite Expands for Easy WWST Certification The SmartThings Test Suite expands, making Works with SmartThings (WWST) certification easier than ever for hub-connected devices, including Matter, Zigbee, and Z-Wave. Test your products directly with the free Test Suite to obtain WWST—in most cases, without even needing a test lab! Utilizing Test Suite results for WWST certification is supported for the majority of categories, including lights, switches, smart plugs, and more. However, certain categories still require manual testing, such as cameras, doorbells, locks, and life safety devices. Learn more in our SmartThings Test Suite documentation and blog. Optimize Your Applications for 16 KB Page Size Compatibility Using Samsung’s Remote Test Lab The Android kernel page size is being updated from 4 KB to 16 KB, for better memory management and enhanced performance. Following the change, applications and updates for Android 15 and later submitted to Google Play must support the 16 KB pages starting November 1, 2025. Use the Samsung Remote Test Lab to run the 16 KB environments directly on real-life devices and validate your application's compatibility easily. Make sure that your applications work seamlessly in the new environment and build your native code to support 16 KB pages following the guidance from Google. You can learn how to run the compatibility check for the increased page size and how to further utilize the Remote Test Lab on our blog. Learn More Policy Update for Free/Discount Trial Subscriptions in the Republic of Korea Due to revisions in the Republic of Korea’s E-Commerce Act, the policy for free/discount trial subscriptions offered through Samsung IAP on the Galaxy Store has been updated starting July 2, 2025. Under the new policy, users in Korea must explicitly consent to auto-renewal payments 30 days before the end of their free/discount trial period, up until the last day, to continue their subscription. If they do not provide consent, the subscription will automatically be canceled. Samsung IAP can assist developers by requesting user consent during this period through email and in-app notifications, sent once a week (only once for weekly subscriptions). Additionally, developers can take proactive measures to prevent the automatic cancellation of recurring payments by checking through Samsung IAP whether user consent is required or has already been obtained during the free/discount trial period. Based on this information, developers can guide users to provide consent within the application’s UI. Learn More Your Privacy, Secured: Inside the Tech Powering Safe, Personalized Galaxy AI Experiences With advancements in generative AI technology, smartphones are evolving beyond simple tools into proactive companions that anticipate a user's needs and offer suggestions in advance. The more AI understands users’ preferences and behavior patterns, the more seamless mobile experiences it can deliver in everyday life. During this process, the device's access to certain personal data is essential. Samsung Electronics has further strengthened its privacy protection technologies that power personalized Galaxy AI experiences. The Personal Data Engine (PDE) featured in the Galaxy S25 series learns and processes data on-device to support customized functionalities. As a new layer of security, Knox Enhanced Encrypted Protection (KEEP) safeguards personal data by storing it in a secure, dedicated space. Learn more about Galaxy AI innovations, evolving from personalization to protection, on the Samsung Electronics Newsroom. Learn More DreamCache: Fine-Tuning Free Lightweight Personalized Image Generation via Feature Caching Personalized image generation is an AI-powered breakthrough technology that can be applied across a wide range of fields, including creative design and visualization. In particular, generating controllable images in various contexts by capturing the core features of reference images requires a text-to-image generation model. However, conventional approaches have faced practical hurdles due to intricate training processes, high inference costs, and limited adaptability. To address this, Samsung R&D Institute UK introduces DreamCache, a lightweight and efficient solution for personalized image generation using only a pre-trained model. DreamCache stores a key subset of reference image features and dynamically utilizes them through lightweight conditioning adapters, ensuring generation of personalized images that are both precise and high-quality without any fine-tuning. In particular, DreamCache has significantly lower computational and memory requirements to deliver high quality output, greatly broadening its application potential across diverse fields such as creative work and research. Learn more about DreamCache's structure that takes into account both efficiency and precision, and our experiment results, on the Samsung Research blog. Learn More Quantum Security for Future Communication Networks: Standards Perspective As global data traffic increases exponentially and concerns around privacy grow, future communication networks demand ever-higher levels of connectivity and security. However, with the advancement of quantum computers that are capable of ultra fast calculations based on quantum mechanics, the security risk of existing encryption systems that are susceptible to attacks is also increasing. As a countermeasure, post quantum cryptography (PQC), which remains secure in a quantum computer environment, is being developed, while quantum key distribution (QKD), another core technology, is capable of generating theoretically unbreakable security keys by utilizing the principles of quantum mechanics. Samsung R&D is conducting in depth analysis of PQC and QKD technologies to strengthen the security of future networks, validating their actual performance and feasibility while actively contributing to related international standardization institutions. From designing security architectures for the 6G era, to hybrid security solutions where PQC and QKD are applied in parallel, explore the details of our quantum security research for the future on the Samsung Research blog. Learn More View the full blog at its source

July 2025 [Galaxy Unpacked 2025] The Next Chapter in Personalized, Multimodal Galaxy Innovation Samsung Electronics hosted "Galaxy Unpacked 2025" on July 9, unveiling the next generation of Galaxy products. With a theme of "Unfolding the Ultra Experience," the event introduced the thinner, lighter form factor, evolving AI technology, as well as new software experiences. The Z Fold 7 features a 200-megapixel camera and AI-based productivity functionalities optimized for its big screen to deliver a more immersive experience than ever. The Z Flip 7 reduces restrictions imposed on its users and delivers a more intuitive interface with its 4.1-inch front cover screen and Gemini AI. Recycled materials have been used for all new offerings, including the Z Flip 7 FE and the Galaxy Watch 8 series, showcasing Samsung's vision on sustainability. Learn more about the new Galaxy innovation, evolving even now with AI, on the Samsung Electronics Newsroom. Learn More Building Trust and Loyalty for Your Apps in Galaxy Store! 2 New Features on the Seller PortalTwo new features are available in Seller Portal to help build user trust and loyalty. The first new feature is the Data Safety tab which allows you to select the type of user data your application collects and shares. This information lets users know what your application does with their personal data before they install it. Learn more in the Seller Portal notice. The second new feature is game pre-registration. You can pre-register games in Seller Portal, which places them in the Pre-register section of Galaxy Store. Pre-registration allows you to promote your upcoming release and offer special incentives, like redemption codes, to your loyal users. See the Online Guide for more information. Get started in Seller Portal Tutorial: Implementing In-App Subscriptions Using Samsung IAP Samsung In-App Purchase (IAP) service provides developers with a solution for managing digital transactions within mobile applications, enabling the sale of in-app products, including subscriptions. A subscription is a specific type of in-app product that users can purchase through your application in the Galaxy Store. Click the link below to learn how to integrate the Samsung In-App Purchase SDK into your application. Learn more SmartThings Test Suite Expands for Easy WWST Certification The SmartThings Test Suite expands, making Works with SmartThings (WWST) certification easier than ever for hub-connected devices, including Matter, Zigbee, and Z-Wave. Test your products directly with the free Test Suite to obtain WWST—in most cases, without even needing a test lab! Utilizing Test Suite results for WWST certification is supported for the majority of categories, including lights, switches, smart plugs, and more. However, certain categories still require manual testing, such as cameras, doorbells, locks, and life safety devices. Learn more in our SmartThings Test Suite documentation and blog. Optimize Your Applications for 16 KB Page Size Compatibility Using Samsung’s Remote Test Lab The Android kernel page size is being updated from 4 KB to 16 KB, for better memory management and enhanced performance. Following the change, applications and updates for Android 15 and later submitted to Google Play must support the 16 KB pages starting November 1, 2025. Use the Samsung Remote Test Lab to run the 16 KB environments directly on real-life devices and validate your application's compatibility easily. Make sure that your applications work seamlessly in the new environment and build your native code to support 16 KB pages following the guidance from Google. You can learn how to run the compatibility check for the increased page size and how to further utilize the Remote Test Lab on our blog. Learn More Policy Update for Free/Discount Trial Subscriptions in the Republic of Korea Due to revisions in the Republic of Korea’s E-Commerce Act, the policy for free/discount trial subscriptions offered through Samsung IAP on the Galaxy Store has been updated starting July 2, 2025. Under the new policy, users in Korea must explicitly consent to auto-renewal payments 30 days before the end of their free/discount trial period, up until the last day, to continue their subscription. If they do not provide consent, the subscription will automatically be canceled. Samsung IAP can assist developers by requesting user consent during this period through email and in-app notifications, sent once a week (only once for weekly subscriptions). Additionally, developers can take proactive measures to prevent the automatic cancellation of recurring payments by checking through Samsung IAP whether user consent is required or has already been obtained during the free/discount trial period. Based on this information, developers can guide users to provide consent within the application’s UI. Learn More Your Privacy, Secured: Inside the Tech Powering Safe, Personalized Galaxy AI Experiences With advancements in generative AI technology, smartphones are evolving beyond simple tools into proactive companions that anticipate a user's needs and offer suggestions in advance. The more AI understands users’ preferences and behavior patterns, the more seamless mobile experiences it can deliver in everyday life. During this process, the device's access to certain personal data is essential. Samsung Electronics has further strengthened its privacy protection technologies that power personalized Galaxy AI experiences. The Personal Data Engine (PDE) featured in the Galaxy S25 series learns and processes data on-device to support customized functionalities. As a new layer of security, Knox Enhanced Encrypted Protection (KEEP) safeguards personal data by storing it in a secure, dedicated space. Learn more about Galaxy AI innovations, evolving from personalization to protection, on the Samsung Electronics Newsroom. Learn More DreamCache: Fine-Tuning Free Lightweight Personalized Image Generation via Feature Caching Personalized image generation is an AI-powered breakthrough technology that can be applied across a wide range of fields, including creative design and visualization. In particular, generating controllable images in various contexts by capturing the core features of reference images requires a text-to-image generation model. However, conventional approaches have faced practical hurdles due to intricate training processes, high inference costs, and limited adaptability. To address this, Samsung R&D Institute UK introduces DreamCache, a lightweight and efficient solution for personalized image generation using only a pre-trained model. DreamCache stores a key subset of reference image features and dynamically utilizes them through lightweight conditioning adapters, ensuring generation of personalized images that are both precise and high-quality without any fine-tuning. In particular, DreamCache has significantly lower computational and memory requirements to deliver high quality output, greatly broadening its application potential across diverse fields such as creative work and research. Learn more about DreamCache's structure that takes into account both efficiency and precision, and our experiment results, on the Samsung Research blog. Learn More Quantum Security for Future Communication Networks: Standards Perspective As global data traffic increases exponentially and concerns around privacy grow, future communication networks demand ever-higher levels of connectivity and security. However, with the advancement of quantum computers that are capable of ultra fast calculations based on quantum mechanics, the security risk of existing encryption systems that are susceptible to attacks is also increasing. As a countermeasure, post quantum cryptography (PQC), which remains secure in a quantum computer environment, is being developed, while quantum key distribution (QKD), another core technology, is capable of generating theoretically unbreakable security keys by utilizing the principles of quantum mechanics. Samsung R&D is conducting in depth analysis of PQC and QKD technologies to strengthen the security of future networks, validating their actual performance and feasibility while actively contributing to related international standardization institutions. From designing security architectures for the 6G era, to hybrid security solutions where PQC and QKD are applied in parallel, explore the details of our quantum security research for the future on the Samsung Research blog. Learn More View the full blog at its source

Samsung Electronics today announced a significant expansion of the Samsung Tizen OS Licensing Program, reinforcing its position as a leading provider of smart TV operating systems. Tizen OS Continues To Grow As Reliable Smart TV Platform Following the launch of Samsung Tizen OS 8.0, the licensing program now includes prominent original design manufacturers (ODMs). This marks an important milestone in the evolution of the Tizen ecosystem and demonstrates strong global demand for Samsung’s acclaimed smart TV platform. In its licensing program, Samsung continues to build strategic partnerships with companies that prioritize high-quality products and reliable support throughout the entire value chain. Additionally, Samsung Tizen OS will be embedded in new TVs from well-known brands in key markets, enhancing its presence across Europe, North and Latin America, and Australia. Notable new additions include EKO and QBELL (Ayonz) in Australia and Europe, RCA (Kayve Groupo) in Mexico, RCA (Treasure Creek) in the United States and Canada, and Axdia in Germany. Many more brands are expected to join in the second half of 2025 as Samsung continues to expand its strategic partnerships into new markets. “We are proud to expand our RCA TV portfolio across Mexico and Latin America through our partnership with Samsung’s Tizen OS,” said Jonathan Vera, Head of Marketing & Communications, Grupo Kayve. “The Tizen team provides comprehensive technical and marketing support, enabling an agile go-to-market process.” “Partnering with Samsung on Tizen OS allows us to deliver high-quality and competitive smart TV solutions to our global brand customers,” said Gerard Louis, Chief Operating Officer (COO) at Axdia, Premium Content and Connectivity at Core of Tizen OS-Powered Smart TVs Samsung is also dedicated to continuous platform innovation, introducing smart features such as advanced content discovery, integration with Samsung TV Plus for FAST channel services, cloud gaming capabilities via Samsung Gaming Hub, and seamless multi-device connectivity through SmartThings. These enhancements ensure that licensees benefit not only from proven technology but also from a forward-looking platform that adapts to evolving consumer expectations. To further differentiate Tizen-powered TVs at retail, Samsung offers tailored marketing kits and digital content toolkits for each region, enabling partners to highlight key attributes such as premium content access, fast performance, and smart connectivity—all backed by Samsung’s robust global brand credibility. As the Tizen OS Licensing Program evolves to meet the needs of global partners, Samsung is broadening regional coverage, introducing more affordable hardware solutions, and enhancing app availability worldwide. Moreover, partners can gain access to Samsung’s specialized R&D support to confidently bring Tizen-powered smart TVs to market. “Tizen OS is recognized for its performance, reliability, and innovation,” said Jooyoung Kim, Vice President at Samsung Electronics. “This year, we are focused on expanding our licensing program and creating diverse collaboration strategies for our key partners. We are serious about growing our global partner network and enhancing the ecosystem. By offering expanded regional support, an enriched app ecosystem, and tailored marketing resources, we aim to deliver even greater value to consumers worldwide.” With Tizen OS extending beyond Samsung’s own TV offerings, the company remains steadfast in its commitment to delivering an open, robust, and premium smart TV experience for consumers around the world. View the full article

Introduction The Samsung IAP Subscription server APIs empower developers to efficiently manage Samsung In-App Purchase (IAP) subscriptions, including cancellation, refund, revocation, and status check. These APIs serve as the foundation for implementing subscription management features within your application management server. Integrating the Samsung IAP server APIs with your backend server simplifies subscription management. This integration allows you to cancel subscriptions and prevent further billing for users, revoke access to subscription-based content, process refunds based on user requests, and check subscription status to determine validity and current state. A well-structured backend implementation streamlines subscription management, ensuring customers receive reliable service and minimizing potential issues related to billing, access, and refunds. Prerequisites To establish server-to-server communication between the Samsung IAP service and your server, follow these essential steps. Develop a Subscription Application – Ensure your application supports subscription operations. Upload Binary for Beta Testing – Submit your application for testing in Seller Portal. Create Subscriptions – Set up subscription products in Seller Portal for user subscriptions. Completing these steps ensures a seamless integration of Samsung IAP into your application. For detailed guidance, visit Register an app and in-app items in Seller Portal. Implementation of the Samsung Subscription APIs The Samsung IAP Subscription server APIs are used to manage subscription-related operations, including cancellations, revocations, refunds, and status checks. To leverage these APIs effectively, setting up a backend server is essential. This secure server-to-server communication facilitates efficient handling of all subscription-related operations between the Samsung IAP service and your server. API Overview The Samsung IAP Subscription server API provides endpoints for efficiently managing subscription-based operations. It allows developers to cancel, revoke, refund, and check the status of subscriptions. This API also facilitates robust operations and efficient management of user subscriptions, all while ensuring security and authentication through the use of appropriate headers. Base Endpoint The Samsung IAP Subscription server APIs need a secure endpoint for managing subscriptions. https://devapi.samsungapps.com/iap/seller/v6/applications/<packageName>/purchases/subscriptions/<purchaseId> More detailed information is available through the Support Documentation. Headers To ensure secure communication with the Samsung IAP service, the following headers must be included in every request. Content-Type – Defines the format of the request body. For JSON content, use application/json. Authorization – Uses an access token for authentication. The format should be (Bearer <access_token>). Refer to the Create an Access Token page for details on generating an access token. Service Account ID – Obtained from Seller Portal under Assistance > API Service. This ID is required to generate a JSON Web Token (JWT). For more detailed information, visit the Create a Service Account section in Seller Portal. These headers collectively ensure secure and authenticated API requests, enabling seamless integration with the Samsung IAP service. Supported Methods The Samsung IAP Subscription server API enables efficient subscription management. Developers can cancel, revoke, or refund subscriptions using PATCH requests, and check subscription status using GET requests. Configuring the Server You can develop a Spring Boot server for this purpose. Here are the guidelines for setting it up. Create a Spring Boot Project - For detailed steps, refer to Developing Your First Spring Boot Application. Set Up the Server Endpoint: Create a controller for Samsung IAP Subscription APIs within your IDE after importing the Spring Boot project. This controller manages all in-app subscription activities. The controller performs PATCH and GET requests with the Samsung IAP service, ensuring communication with your server. Performing a PATCH Request The PATCH request is used to cancel, refund, or revoke a subscription. Follow these steps to proceed. Creating a Request Body To cancel, refund, or revoke a subscription, a specific request body must be created for each operation. When interacting with Samsung IAP service, you send a well-structured API request tailored to the specific action you wish to execute. Below are the request formats for various subscription operations. // Cancel a subscription RequestBody body = RequestBody.create( MediaType.parse("application/json"), "{\"action\" : \"cancel\"}" ); // Revoke a subscription RequestBody body = RequestBody.create( MediaType.parse("application/json"), "{\"action\" : \"revoke\"}" ); // Refund a subscription RequestBody body = RequestBody.create( MediaType.parse("application/json"), "{\"action\" : \"refund\"}" ); Building the PATCH Request (Cancel, Revoke or Refund Subscription) The PATCH method in REST APIs is used for partial updates of resources, enabling you to send only the specific fields that need modification rather than the entire resource. The PATCH request needs a request body to specify the intended action. To execute a subscription management request, you must construct a secure HTTP request that includes all necessary headers and authentication details. Request request = new Request.Builder() .url(API_URL) .patch(body) .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); Executing the PATCH Request Once the PATCH request is prepared, execute it using the OkHttpClient, ensuring proper request handling and response processing. @CrossOrigin(origins = "*") @RequestMapping(value = "/cancel", method = RequestMethod.PATCH ) public void patchRequest(){ // Set request body as JSON with required action. // Initialize PATCH request, set body, add headers, and finalize setup. client.newCall(request).enqueue(new Callback() { @Override public void onFailure(Call call, IOException e) { // handle exception } @Override public void onResponse(Call call, Response response) throws IOException { // handle response response.close(); } }); } Example Response This response indicates that the request was processed successfully and without errors. { "code" : "0000", "message" : "Success" } Performing a GET Request The GET request is used to retrieve the status of a subscription. Follow these steps to proceed. Building the GET Request The GET method is primarily used to retrieve or read data from a server. To check the status of a subscription, the GET method is required to retrieve detailed item information. This type of request does not require a request body; only the necessary headers for authentication are needed. Request request = new Request.Builder() .url(API_URL) .addHeader("Content-Type", "application/json") .addHeader("Authorization", "Bearer " + ACCESS_TOKEN) .addHeader("service-account-id", SERVICE_ACCOUNT_ID) .build(); Executing the GET Request Once the GET request is prepared, execute it using the OkHttpClient to retrieve and efficiently process the response data. @GetMapping("/get") public void getRequest(){ // Initialize GET request, add headers, and finalize setup. client.newCall(request).enqueue(new Callback() { @Override public void onFailure(Call call, IOException e) { // handle exception } @Override public void onResponse(Call call, Response response) throws IOException { // handle response } }); } Example Response If the GET request executes successfully, it returns the status of the subscription as a response. { "subscriptionPurchaseDate": "2025-04-28 04:54:06 UTC", "subscriptionEndDate": "2025-04-28 05:54:06 UTC", "subscriptionStatus": "CANCEL", "subscriptionFirstPurchaseID": "55541a3d363c9dee6194614024ee2177c72a9dec51fe8dba5b44503f57dc9aec", "countryCode": "USA", "price": { "localCurrencyCode": "USD", "localPrice": 15, "supplyPrice": 15 }, ... } Deploying and Testing the Server For the server to perform API calls, it can use a publicly accessible URL. You can deploy the project to obtain the URL. For testing purposes, you might deploy it on a platform like CodeSandbox, which provides a publicly accessible URL similar to https://abcde-8080.csb.app/iap/xxxx. Conclusion By properly integrating the Samsung IAP Subscription server APIs, developers can ensure seamless handling of subscription-related actions within their applications. The implementation of secure server-to-server communication guarantees efficient subscription management and significantly enhances the overall user experience. References Download Sample Server Source Code Samsung IAP Subscription Documentation Integrate the Samsung In-App Purchase Orders API with Your Application View the full blog at its source

Samsung Electronics today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store. “Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.” “Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces. In London, the campaign will come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard and Kings Cross Station. Fans can also pick up limited-edition Superman-themed items, receive exclusive gifts and take part in a global social media challenge by sharing their event photos or videos for a chance to win super prizes, including a 98” Samsung TV. Interactive activations will appear at major malls across Asia — including Malaysia, Vietnam and Korea — where fans can explore Superman-themed photo booths, immersive pop-up displays and hands-on product experiences. Additionally, Samsung Art Store, the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31. Available on The Frame as well as 2025 QLED and Neo QLED models,1 the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art. Samsung’s Super Big TV lineup includes 98” 100” 115” Class options across Neo QLED and Crystal UHD models.2 With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience. For more information, visit www.samsung.com. About Superman DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX® July 9 2025, distributed by Warner Bros. Pictures. 1 Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above. 2 Product availability vary by region. View the full article

Today’s consumers are redefining what it means to live well. Beyond simple consumption, they strive to make environmentally responsible choices throughout the entire purchasing journey. As a result, sustainability is no longer a trend — it has become a way of life. Brands are working to communicate their messages effectively while fully embracing and reflecting these eco-conscious values. Launched this year, Samsung Electronics’ Color E-Paper (EMDX model) is a next-generation signage solution that significantly reduces power consumption in digital content advertising. NONO SHOP, a zero-waste store and café in Seoul’s Itaewon neighborhood, has introduced Color E-Paper displays into its space — taking a proactive step toward more sustainable operations. ▲ Julian Quintart, Founder and Owner of NONO SHOP Samsung Newsroom visited NONO SHOP to explore how the space has become even more eco-conscious with the integration of Color E-Paper. Less Waste, More Flexibility NONO SHOP is a zero-waste store and vegan café offering plant-based beverages, desserts and groceries, along with a refill station to reduce single-use packaging. The shop promotes sustainability through customer engagement programs such as recycling campaigns and Climate Fresk workshops, where participants learn about climate change. Even with ongoing efforts to minimize waste, operating a store inevitably generates some trash. One example is printed promotional materials — including seasonal menus, event posters and schedule announcements — which must be updated frequently. As a result, a significant amount of paper-based signage was being discarded each month. ▲ Quintart shares the many advantages of Samsung Color E-Paper including reduced waste, power consumption and flexible installation options. By adopting Color E-Paper, NONO SHOP has significantly reduced waste from printed promotional materials. Images and text can be easily updated through a dedicated mobile app, eliminating the need to print and mount posters. The displays now allow for real-time content updates while delivering more impactful visuals. “Samsung Color E-Paper doesn’t feel like a digital screen,” said Julian Quintart, a Belgian entertainer and founder of NONO SHOP. “It looks so much like real printed material that, unless you look very closely, you’d think it was just an ordinary paper poster.” “The ability to instantly update images through the mobile app makes daily operations much more efficient,” added Juwon Shim, a manager at NONO SHOP. “It helps us save not only the resources and energy required for printing, but also time.” ▲ Samsung Color E-Paper offers simple hanging installation options thanks to its 2.5kg-light and 17.9-millimeter-slim profile. Sustainably Crafted From Packaging to Product Color E-Paper is highly effective in reducing the energy typically required to operate and maintain commercial spaces. By applying ink technology to digital paper and using ambient light to render images, the displays eliminate the need for a backlight unit — the component in traditional screens that consumes energy to emit light. As a result, power consumption drops to 0.00 watts1 when content remains static. Even during updates, Color E-Paper uses significantly less energy than conventional digital signage. “When introducing new devices into the store, it’s important to consider not just their power consumption, but also their overall environmental impact,” said Quintart. “Color E-Paper is especially appealing because its energy use is significantly lower than that of traditional digital displays.” ▲ The packaging of Color E-Paper also reflects a strong commitment to sustainability. The product’s design and packaging also reflect a strong commitment to sustainability. Color E-Paper features 100% paper-based packaging and incorporates recycled plastic in more than half of its cover. “Even the packaging was thoughtfully designed,” he emphasized. “All these small efforts add up and represent a meaningful step toward resource circulation.” ▲ Zoe McTackett, a regular customer at NONO SHOP, appreciates that the cover of Color E-Paper is made from recycled plastic. Reactions to the Color E-Paper signage have been positive. “I was really surprised to learn that recycled plastic was used in Color E-Paper,” said Zoe McTackett, a regular customer at NONO SHOP. “Knowing that Samsung values not just technology, but also the environment, makes me trust the brand even more.” Built To Fit Anywhere Color E-Paper effortlessly integrates into any space, preserving the aesthetic of existing interiors and resembling framed artwork. Equipped with a patent pending color imaging algorithm, the display optimizes content for enhanced visibility — delivering smooth edge rendering, seamless gradients and rich color expression for a look and feel strikingly similar to printed posters. ▲ NONO SHOP not only uses Color E-Paper for in-store displays but also uses it as versatile screens during workshops. “Even though it’s a digital screen, it doesn’t feel too sharp — it has a natural, paper-like quality,” said McTackett. She noted how comfortable it was to view, even in bright daylight or well-lit environments, thanks to its non-reflective surface. “I hope customers see the display not just as a digital device, but as a framed piece,” Quintart added. “Once they realize it’s actually digital paper, they focus more on the content and respond to the product more organically.” Weighing just 2.5 kilograms with the battery and measuring only 17.9 millimeters thick, Color E-Paper features an ultra-lightweight design with exceptional installation flexibility — easily mounted on walls, ceiling rails or stands without the need for additional structures. ▲ Color E-Paper can be installed almost anywhere thanks to its ultra-lightweight and ultra-slim design. “Depending on the setting, Color E-Paper can be used in various formats — on a stand, wall-mounted or hanging,” Shim explained. “One of its biggest advantages is that it can transform the store’s atmosphere without requiring major interior changes.” “When mounted on a movable stand, Color E-Paper is easy to reposition and can be set up near the entrance or beside the checkout counter,” she continued. “Hanging the display with wires is especially space-efficient since it takes up virtually no space.” Samsung’s Color E-Paper eliminates the trade-offs once associated with sustainable practices. Just as a single small action can spark meaningful change, Samsung remains committed to creating positive environmental impact — a mission now shared with NONO SHOP through Color E-Paper. 1 According to International Electrotechnical Commission (IEC) 62301 standards, power consumption under 0.005 watts is displayed as 0.00 watts. View the full article