Samsung Newsroom

Creativity lies at the heart of everything we do. It transcends borders and redefines limitations, while cultivating new ideas and bringing them into life. Creatives demand tools that can fuel their artistic pursuits. Tools that translate their dreams and vision into reality. Enter the ViewFinity S9. As part of the ViewFinity S9 Story series (see part 1 with DEVSISTERS and part 2 with OIMU here), Samsung Newsroom sat down with Emmy-winning artist Mike Perry, whose artistic explorations cover a broad spectrum, from the vivid and colorful paintings to whimsical animations and beyond, to talk about how his ViewFinity S9 fits into his creative process. ▲ Mike Perry Mike Perry is an Emmy-winning multidisciplinary artist based in Brooklyn, New York. He is known for his vibrant and imaginative paintings that often encourages viewers to see the world from a fresh perspective. His works often feature playful characters, fluorescent color palettes and intricate patterns, transforming everyday reality into a dreamlike landscape that pushes the boundaries of creativity. Q: Could you tell us a bit about yourself? Oh, hi. I’m Mike Perry. I’m an artist based in New York. I make all kinds of crazy, fun, colorful things — paintings, drawings, animations — and work with incredible clients. I’m living the dream. It’s bright here, but not as bright as this beautiful monitor. Welcome to my studio! Q: What role does your monitor play in your creative process? The monitor is everything. I use it constantly. It’s like a part of my eyeballs. It allows you to see the things you’re making. You can see how they come to life. And you just want them to be as beautiful and true to what’s actually there in the real world. When I’m making a painting, I use it for the final step in the process. Basically, you know, color correcting and taking different elements to make sure my images feel as rich and true as possible. When I work digitally, the monitor is basically just the same thing as the canvas. The monitor is essential. It’s everything. Q: What’s the first thing that stood out when you saw the ViewFinity S9? The first thing that popped out with the ViewFinity S9 was immediately just the color itself. It’s just bananas. I’m kind of obsessed with fluorescent colors. I can’t stop using them. Color is such an important part of my existence. Just look at how rich and bright, lush and gooey the beautiful monitor is. It was just incredible to turn the thing on and just watch it, poof, glow. I was also impressed with how easy it was to just turn on and use. The benefit of making paintings and being a painter is that I’m not always in front of a computer, so when I just popped it open out of the box, it was easy to put together and turn it on. And it just works. Q: What does a Pantone Validated1 monitor mean to creatives? I love Pantone colors. It’s been really great to see how true to life the Pantone Swatches are to the monitor. I mean, the Pantone book is definitely like a color bible. It’s essential. But then, you’re always dealing with the reality of what’s on screen versus what you’re going to print with. You always have to take a leap of faith that it’s going to match up because the digital to print world is so mysterious. So, it’s just been really lovely to know that what I’m looking at is the same as the color on the swatches. It’s incredible. Q: Speaking of color accuracy, have you tried the Smart Calibration feature? What did you think of it? I love the Smart Calibration feature.2 It was so easy to use, and the app is so straightforward. You want things to represent themselves in the truest form so that you know what you’re creating is going to translate across multiple platforms and different mediums. I love that I’m able to make sure that the colors are represented the way that I want them to be. That’s such a nice guarantee. Q: What other features help bring your artistic visions to life? One of the headaches that is given to digital artists is working widescreen versus 9:16. In normal screens, you can only see a little bit of 9:16 so it’s such a bummer. So, being able to turn the screen and see the image the way it’s supposed to is just amazing! The Matte Display has been so lovely. The sun comes in the morning and pops through the windows, and it’s my favorite part of the day but it just smashes right into my screen. It’s just been lovely to not have sunlight disrupt my process and not have to step away from my computer while the sun is doing its beautiful thing. I also have The Frame TV at home, so I’m quite used to the Matte Display at this point. Q. What else can you tell us about your ViewFinity S9 monitor? Lastly, the camera is great. The angle is really nice and I love this security guard. If I want to talk to somebody, I can jump on, and if not, then I’m free. No one’s watching me. Q. Would you recommend ViewFinity S9 to other designers? I find it incredibly important to have a beautiful monitor. Something with a lot of resolution, something that’s going to give me the best that I can get and need for what I’m working on. I’ll just say about ViewFinity S9 that color is good.  1 The ViewFinity S9 authentically reproduces more than 2,000 colors which can be found in the PANTONE Guide. Pantone Validated uses the universally recognized Pantone Matching System (PMS) digital library and objectively tests more than 2000+ Pantone colors. 2 Smart Calibration enables users to conveniently customize the ViewFinity S9’s screen for precise settings — including color temperature, luminance, color space and gamma settings — using their smartphones, without expensive, complex calibration equipment. Available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later and the second generation iPhone SE 2 or later. Latest version of the SmartThings app required. View the full article

Start Date Nov 07, 2023 - Nov 07, 2023 Location Suwon Convention Center (3F) View the full blog at its source

Start Date Nov 07, 2023 - Nov 07, 2023 Location Suwon Convention Center (3F) View the full blog at its source

Start Date Nov 07, 2023 - Nov 07, 2023 Location 수원컨벤션센터(3F) View the full blog at its source

Start Date Nov 07, 2023 - Nov 07, 2023 Location 수원컨벤션센터(3F) View the full blog at its source

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Samsung Electronics announced today that models1 in its 2023 Neo QLED and QLED lineup have earned the “Low Vision Care” certification from TÜV Rheinland. This certification is awarded to products that adhere to standards designed to assist viewers affected by Amblyopia, a type of visual impairment, by enhancing image presentation and improving vision detection. “Technological innovation gains true meaning when it is available to everyone, so we’re thrilled to receive this certification that underscores our work to build features to make viewing more accessible,” said Seok Woo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics. “Under Samsung’s mission of ‘Screens Everywhere, Screens for All,’ we will continue to deliver premium screens that cater to the needs of every viewer.” To improve the viewing experience for consumers with different types of low vision, Samsung developed Relumino Mode, which enhances specific parts of videos — such as highlighting outlines and improving contrast and sharpness — so that it is easier to discern content on the screen and follow the actions. Amblyopia, also known as lazy eye, occurs in about three percent of children, making it one of the more common low vision problems experienced in childhood. In most cases of amblyopia, a child’s brain ignores the signals coming from one eye, meaning it only develops pathways to the other eye. TÜV Rheinland, a leading international certification body, awards its “Low Vision Care” certification by evaluating how technology impacts the user experience for those with amblyopia. It conducts various tests that compare how normal display modes and the Relumino Mode differ in clarity, sharpness and overall visual comfort. In addition to this latest certification, Samsung screens have also received the “Circadian Rhythm Display” certification and “Eye Care” certification from Verband Deutscher Elektrotechniker (VDE), as well as the “Glare-Free” validation from Underwriters Laboratories (UL) for its technologies that offer a safer, more comfortable viewing experience. It also received the “Pantone Validated” and “Skin Tone Validated” certifications from Pantone, signifying that certified Samsung screens meet the organization’s color accuracy standards. This growing list of accolades highlights how innovation can positively influence consumer experiences with technology and reinforces Samsung’s global TV leadership over the past 17 years. For more information on Samsung’s 2023 TV lineup, visit www.samsung.com. 1 Neo QLED 8K (QN900, QN800), Neo QLED 4K (QN80 and above) and QLED (Q80 and above) series. Applied models vary by region. View the full article

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Samsung Electronics unveiled a video detailing the inspiring journey behind the development of its groundbreaking MICRO LED technology, highlighting the meticulous quality and dedication behind the technology.  ▲ “MICRO LED: A Journey to Redefine Limits” provides a glimpse into the development of the groundbreaking technology. Samsung’s MICRO LED: The Pinnacle of Next-Generation Display Technology For 18 consecutive years, Samsung has led the global TV market with its unwavering dedication to innovation. The latest feat, MICRO LED, stands as a testament to this legacy. Poised to define the next generation of display technology, MICRO LED is the culmination of Samsung’s state-of-the-art manufacturing excellence and decades of experience in the industry. As the name suggests, these displays utilize LEDs that are a mere 100㎛ in size, even slimmer than a strand of human hair. In particular, the size of the LEDs for MICRO LED is smaller than 50㎛, which is only 10% of typical LEDs for B2B products. Unlike traditional displays, MICRO LED is self-emissive, producing its own light and color without the need for backlights or color filters. The result is a brighter, sharper display that captures the intricacies of the real world with unmatched precision. Furthermore, the inorganic RGB of the self-emissive display ensures freedom from burn-ins and provides exceptional brightness and picture quality for nearly 100,000 hours. ▲ The video explains Samsung researchers’ meticulous approach to MICRO LED. Of course, it wasn’t an overnight success. Samsung researchers spent more than half a decade venturing into unexplored terrains to pioneer this unique technology. Many industry skeptics doubted its viability, pointing to the complexity and precision it demanded. However, with a relentless pursuit of perfection and an unwavering dedication to craftsmanship, the team overcame the technical challenge, ultimately creating what many consider the apex of display technology. Exceptional Viewing, Meticulous Making: The MICRO LED Process Much like how a gemologist uses precise measures to identify the finest diamonds, Samsung engineers employ advanced technologies and stringent criteria to select only the highest-quality MICRO LEDs. “These MICRO LEDs meet exacting standards for luminance, dispersion and rank, ensuring unmatched performance never before seen on traditional screens,” said KJ Lee at the MICRO LED Product Development Group. “The superior quality of LED materials, combined with their consistent sizes, allow us to arrange them in a densely packed manner and deliver a truly exceptional viewing experience.” ▲ Samsung engineers meticulously select top-quality MICRO LEDs, similar to selecting the finest diamonds, to provide an unmatched screen performance. “During the development process, we’ve sifted through over 10 billion LED units to develop a cutting-edge surface mount technology, allowing us to intricately position 24 million MICRO LEDs, each slimmer than a human hair, on the panel,“ explained Jeongin Han at the Manufacturing Process R&D Group. “In addition, Samsung’s nanometer technology, borrowed from the company’s semiconductor expertise, successfully narrows the edge of the modules to create a seamless screen of any size.” Each module, assembled with precision using ultra-fine process technology, undergoes extensive testing, ensuring that all 24 million pixels are flawless. This thorough process guarantees that customers will have a defect-free viewing experience for a decade. ▲ The extensive calibration of MICRO LEDs ensures lifelike colors and clarity. Following the extensive testing phase, the MICRO LEDs proceed to the calibration phase. This is where the display’s picture quality is adjusted to achieve lifelike colors and clarity. “Each MICRO LED display undergoes over 40,000 calibration rounds, systematically classified from pixel level to module, bloc, and the final product,” said Tetsuya Shigeta, who is in charge of display module design at the Core Technology Group. Experience the Future of Display in Your Living Room As a result of the intricate process, MICRO LED offers an unparalleled visual experience never before seen on a consumer display. These self-emissive RGB LEDs provide pure light and color without any filters — immersing users fully, whether it be movies, sports or documentaries. This revolutionary technology ensures optimal efficiency and minimal light loss, producing images that blur the lines between screen and reality. ▲ MICRO LED presents the ultimate viewing experience with unmatched picture quality. Recognizing the soaring demand for ultra-large and premium displays, Samsung is launching a range of MICRO LED displays this year. Spanning from 76 to 114 inches, these displays cater to customers seeking unmatched picture quality and cutting-edge technology. For more information on Samsung’s MICRO LED, please visit www.samsung.com. View the full article

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Start Date Nov 14, 2023 - Nov 15, 2023 Location 온라인/ 삼성전자 서초사옥 다목적홀 View the full blog at its source

The Freestyle 2nd Gen is the latest release in Samsung’s lifestyle screen lineup, merging groundbreaking innovation with user-centric design. Following its launch in early September, it’s clear that this projector is a standout in its class, not just for its ultra-portable form factor but also for the immersive, next-level entertainment experience it delivers. ▲ The Freestyle 2nd Gen, launched in September, offers a next-level entertainment experience Positioned as the next big thing in portable projectors, Samsung’s Freestyle 2nd Gen promises unparalleled innovation in a compact design. Let’s see what the experts are saying about The Freestyle 2nd Gen. ▼ List of Featured Articles (In alphabetical order) HomeTheaterReview Newsweek Techaeris Techlicious The Ultimate Portable Entertainment Experience ▲ The Freestyle 2nd Gen enables users to have flexible viewing experiences The Freestyle 2nd Gen embodies Samsung’s commitment to innovative design and technology. Its unique ability to stream cloud games without a console, along with an option to pair two projectors for a widescreen view, places it leagues ahead of its competitors. Upon seeing the device, the first thing that catches the eye is its compact size. Despite its compact form factor, The Freestyle 2nd Gen can project a screen size of up to 100 inches, impressing many reviewers who have seen the product in action. Techlicious awarded the product an “Editor’s Choice” distinction for its big-screen picture quality, saying, “The Samsung Freestyle 2’s 100-inch picture was a pleasure to watch.” No matter the size users choose to project their image, The Freestyle 2nd Gen maintains great picture as well as sound quality, with accurate colors and 360 sounds. Its 1080 x 1920 resolution enables larger, crisper and clearer images so that users can enjoy a big screen experience anytime, anywhere. Techlicious praised the device for being “a better option for movies or games where a big, bright picture with sound to match is paramount,” in addition to awarding it with four out of five stars. Another innovative feature that will up-level the cinematic viewing experience is Samsung’s Smart Edge Blending, which allows two devices to merge and project a wide, cinematic screen, setting itself apart from the competition. Smart Edge Blending provides an expansive 160-inch panoramic and 120-inch vertical viewing experience that ensures no matter where you are, be it a backyard movie night or a gaming marathon in the living room, the visual experience is always top-notch. Outlets such as Techaeris awarded The Freestyle 2nd Gen with a “Top Pick 2023” distinction and commended its ability to have a bigger display by connecting two devices. Enhanced Performance With Game Changing Features The new Freestyle 2nd Gen truly shines in its gaming features and performance. The built-in Samsung Gaming Hub has been recognized as a unique feature for gamers who want a portable projector that caters to their lifestyle. Now players can connect their favorite game controller to the Gaming Hub on The Freestyle 2nd Gen and access more than 3,000 games via cloud-based gaming streaming partners like Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, Antstream Arcade and Blacknut Cloud Gaming without the need for a separate gaming console. It is a literal game-changer, serving as a one-stop hub for players’ gaming needs. HomeTheaterReview awarded the device with a “2023 Editor’s Choice” distinction and praised the new addition of the Gaming Hub, stating: “The Samsung Freestyle 2nd Gen with Gaming Hub is a unique portable projector that aims to take your entertainment experience to the next level by doing it all.” To ensure smooth gaming experiences, The Freestyle 2nd Gen is equipped with an expanded DDR memory of 2.0GB and optimized software, which provides a snappier performance. Newsweek elaborated on the device’s performance, highlighting the significant leap from its predecessor: “The Freestyle Gen 2 is an overall better value thanks to the speedier interface and the ability to stream games. Beyond Gaming: A Multimedia Powerhouse It doesn’t stop at gaming. The Freestyle 2nd Gen allows users to access all their favorite television and movie content with ease, making binge-watching sessions an effortless affair. In fact, the Freestyle 2nd Gen is ready to go straight out of the box. Without the need for endless wires and additional devices, users can easily stream and enjoy content with just a Wi-Fi connection. Through Samsung’s free ad-supported streaming TV (FAST) and video-on-demand service (AVOD), Samsung TV Plus, users can access over 300 live TV channels, thousands of on-demand shows and movies in the U.S. and over 2,200 channels globally across 24 countries. Users also have access to all the same major OTT services they would on any Samsung smart TV, so all their favorite content is available on the go. Outlets like Newsweek recognized the device as an “Editor’s Choice” and stressed that it appeals to those who prioritize a hassle-free entertainment experience: “Shoppers looking for a feature-packed, simple-to-set-up projector that allows you to stream and game without connecting anything other than power and WiFi will enjoy The Freestyle 2nd Gen with Gaming Hub.” ▲ The Freestyle 2nd Gen offers premium viewing experiences at any angle The Perfect Choice for Everyone The latest innovations found on The Freestyle 2nd Gen makes it the perfect choice for users seeking seamless and enjoyable experience. HomeTheaterReview noted: “Given how the many features have been successfully implemented and the smooth automated setup, this device easily earns an Editors’ Choice as a portable projector.” Samsung’s relentless pursuit of innovation and excellence in design is evident in the Freestyle 2nd Gen, as Techaeris noted, “Overall, the performance of The Freestyle Gen 2 is fantastic for its size and price.” Samsung is committed to enhancing conventional viewing experiences by leveraging advanced screen technologies to offer larger, immersive displays without sacrificing convenience, as can be seen in The Freestyle 2nd Gen. The immersive nature of this device and the innovative features packed into the compact form make it the future of portable entertainment. To learn more about The Freestyle 2nd Gen, visit https://www.samsung.com. View the full article

“Color” is more than just a design element. It is a profound language that bridges emotions and experiences, allowing artists to create evocative messages that resonate on a deeper level. It is a vital component in the toolkit of any creative professional. Accurate monitors like the ViewFinity S9 provide artists with the ability to see and express color accurately across various mediums, granting them total control over their artwork. This ensures that the final products are aligned with the artist’s original intent. OIMU Studio, a design powerhouse in Korea, believes that design should act as a “connector.” Their work forges links between the values of the past and present, and between Eastern and Western traditions. Through various projects, including the renowned “Color,” “Nobang” and “Match” projects, OIMU provides these connections to their audience, blending cultural traditions and offering a fresh and modern perspective to elements of the past. In this second installment of the ViewFinity S9 Story series, Samsung Newsroom sat down with Sohyun Shin of OIMU Studio to explore her inspirations and find out how ViewFinity S9 has become a vital tool in her artistic pursuit. ▲ Sohyun Shin, Founder and Chief Designer of OIMU Established in 2015, OIMU is a lifestyle brand and design studio known for bridging cultural differences and reinterpreting nostalgic objects with a modern flair. Led by Sohyun Shin, the studio boasts with portfolio of projects that connect various traditional Korean elements with contemporary aesthetics. Q. Could you briefly introduce OIMU to our readers? OIMU is a lifestyle brand and design studio, dedicated to celebrating and promoting the cultural values and traditions of Korea through design and content. We are involved in publishing, exhibitions and products as well. One of our most well-known work is the “Color” project, which created over 350 unique color names in Korean. We aim to reinterpret Korea’s rich cultural heritage through design. Q. Can you tell us about your recent project using the ViewFinity S9? The “Color” project began with a goal to develop unique color names, typically in foreign languages, in Korean. Recently, we made 100 color name cards for a brand exhibition. As these unique set of colors had precise CMYK values, it was important to express the colors as accurately as possible, to highlight those subtle and nuanced differences. The ViewFinity S9 monitor helped us match our print values to our digital designs, and we were able to prepare the final print as intended. ※ CMYK: A color model used in color printing with four ink plates: cyan, magenta, yellow and key (in many cases, black). Outside of the “Color” project, we also work with many delicate illustrations, which can appear blurry and unclear at places like print shops with ordinary monitors. ViewFinity S9, in contrast, presented images with outstanding clarity, allowing us to confidently move on with the card designs. I recently underwent LASIK surgery to improve my eyesight. If prior monitors reminded me of my sight before LASIK, the ViewFinity S9 felt like seeing with improved vision after! It has undoubtedly been a transformative tool. Q. What is the most important factor when selecting a monitor? Much of OIMU’s work, like any design studio, require attention to details. So, high resolution is essential. High resolution monitors allow us to be more intuitive and help us work on intricate designs by showing the subtle differences in colors and details. Data processing is key in ensuring that physical prints turn out high-quality. ViewFinity S9 significantly reduces the margin of error during this process. When comparing digital and physical prints, you’ll find them nearly identical. In essence, ViewFinity S9 helps us create higher quality designs. Q. What are your favorite features of ViewFinity S9? There were reflections when we were using ordinary monitors, forcing us to use blinds. With ViewFinity’s Matte Display, reflections are minimized and colors are accurate even in sunlight. Now, I can work while enjoying the view and natural light. Our studio has many windows, so, monitor glare is unavoidable. I like to work with the view of nature. ViewFinity S9 minimizes glares and reflections, so I can accurately check the colors even when it is bright outside. Q. How else did ViewFinity S9 change your work environment? Color temperature is another important aspect in our line of work. With ViewFinity’s Smart Calibration feature,1 we can calibrate precise onscreen colors without additional and often expensive equipment. Also, ViewFinity S9 is great when I want to take a break from work, since I can watch my favorite shows on OTT streaming apps.2 I also just love this cute remote control. Q. Would you recommend ViewFinity S9 to other designers? Designers spend countless hours in front of monitors. To me, ViewFinity S9 stands as an optimal choice for both eye comfort and faithful expression of images and color. If you are a creative professional seeking a premium display, you won’t be disappointed with ViewFinity S9.  1 Smart Calibration enables users to conveniently customize the ViewFinity S9’s screen for precise settings — including color temperature, luminance, color space and gamma settings — using their smartphones, without expensive, complex calibration equipment. Available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later and the second generation iPhone SE 2 or later. Latest version of the SmartThings app required. 2 App availability may vary by country and separate subscriptions may be required. Requires internet connection. View the full article

In a world where the boundaries between art and technology are increasingly blurred, artists must showcase their pieces across new mediums. To demonstrate how innovative technologies can transform the artistic experience, Samsung Electronics has unveiled a teaser for its collaboration with 0010×0010 — a renowned Dutch-American audiovisual artist. ▲ Samsung Electronics and audiovisual artist 0010×0010 collaborated for the “Algorithmic Organisms” exhibit at the Museum of Contemporary Arts (MOCA) in Bangkok Visitors to the Museum of Contemporary Arts (MOCA) in Bangkok, Thailand, will have the opportunity to embark on a breathtaking, one-of-a-kind visual journey and experience the evolution of art beginning October 17, 2023. Curated under the theme of “Algorithmic Organisms,” the exhibit seeks to redefine the boundaries of modern art and meticulously explores the convergence of the digital and physical worlds.  ▲ Teaser for “Algorithmic Organisms,” to be exhibited at the Museum of Contemporary Arts (MOCA) in Bangkok The artistic brilliance of 0010×0010 displayed on Samsung’s The Wall elevates the exhibition space into a realm of innovation and creativity. By seamlessly transforming three-dimensional exhibits into millions of pixels on a high-definition display, Samsung’s The Wall captures the essence of artistic masterpieces and stunningly presents them for viewers to enjoy. The Wall has already been commissioned to display pieces by Korean contemporary artist Park Seo-Bo at the Rockefeller Center in New York City, and bring a legendary car back to life at the Porsche Center Santa Fe in Mexico City. Leveraging the remarkable precision and vibrancy its display products offer, Samsung seeks to continue to expand its role in fine commercial display. View the full article

Gaming monitors are one of the most powerful tools for esports players, especially when it comes to notching up the gaming experience through wider viewing angles and faster refresh rates. This year marks the third anniversary of the partnership between Samsung Electronics and T1, a South Korean esports team with a series of championship wins under its belt. Since 2020, Samsung has been providing T1 with Odyssey gaming monitors to showcase the company’s cutting-edge technology to gamers and audiences alike. ▲ The Odyssey Neo G9 57” (G95NC) and T1 team (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner,’ and ‘Zeus’) To celebrate the release of the 2023 gaming monitor lineup, Samsung unveiled a series of three brand videos featuring the 57-inch Odyssey Neo G9, the 49-inch Odyssey OLED G9 (G95SC) and the upgraded 55-inch Odyssey Ark (G97NC). These films were produced by renowned South Korean director Yunsung Kang — most known for “The Outlaws” (2017), “Long Live the King” (2019) and “Big Bet” (2022). In a modern-meets-medieval battle adventure, viewers can follow the T1 team and watch how Samsung gaming monitors play a shocking twist. Samsung Newsroom sat down with Director Yunsung Kang and T1 members ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’ to learn more about their behind-the-scenes experience. ▲ ‘Faker’ experiences the Odyssey Neo G9 57”. Q. What are your thoughts on the new Odyssey models? ‘Faker’: The Odyssey monitors just keep getting better. The new 57-inch Odyssey Neo G9 is truly impressive with its massive screen that commands attention. I didn’t realize its size from a distance, but I fully grasped its scale when I got closer. The Odyssey Neo G9 is the ideal choice for those who prefer a larger monitor. ‘Oner’: The Odyssey OLED G9 is so large that it almost resembles a TV, rather than a typical monitor. This could also be useful when watching videos. ‘Zeus’: All of the monitors boast huge dimensions. The ultra-wide screen helps me play League of Legends strategically, offering a wide view of the map and an incredibly immersive gaming experience. ▲ ‘Faker’ and ‘Oner’ from T1 practice gaming on the Odyssey OLED G9. ▲ (From left) ‘Gumayusi’ and ‘Keria’ from T1 try out Multi View on the 2023 Odyssey Ark. Q. As a gamer, what is your top priority when choosing a monitor? ‘Faker’: Most gamers value response time and refresh rate. I prefer a monitor with a fast response time to minimize ghosting. ‘Oner’: Refresh rate is the most important factor for me. I always check whether a monitor supports a 240Hz refresh rate. ‘Keria’: Although I use a monitor with a 240Hz refresh rate, monitors with 144Hz or higher refresh rates are sufficient for most users. ‘Gumayusi’: Unlike some gamers, I’m not very sensitive to monitor specifications. However, since I’m used to high refresh rates, switching to low-quality specs could hinder my skills. I want to focus solely on the game itself. ‘Zeus’: I agree with ‘Oner’ — refresh rate is crucial for me too. I used to have a monitor with a 60Hz refresh rate, but the gaming experience was so much smoother once I switched to one with a higher refresh rate. I can’t imagine going back to a low-refresh rate monitor now. Yoonsung Kang, the director behind the 2021 Odyssey Neo G9 brand film, has returned to work on the 2023 Odyssey brand films. ▲ Yoonsung Kang has directed many Odyssey brand films. Q. What was your main objective when planning this Odyssey brand film? Yoonsung Kang: My top priority for this project was to focus on the monitors’ immense size. As such, I planned a concept around a large-scale medieval battle to effectively showcase the Odyssey’s advantages. Q. Can you share some of the highlights from this brand film? Kang: One of the standout moments in these videos is the unexpected plot twist. The story follows the T1 team changing the course of a battle — then, a twist unfolds. Just when the members believe they won the battle, ‘Faker’ expands the screen to reveal more enemies approaching from both sides. It’s a plot twist that’s bound to captivate viewers. ▲ Excerpts from the Odyssey brand film starring the T1 team, with ‘Faker’ shown on the right ▲ ‘Faker’ from T1 on the production site for the new Odyssey brand film. ▲ ‘Zeus’ (left) and ‘Oner’ (right) from T1 show off the choreography used in the brand film. ▲ ‘Gumayusi’ (left) and ‘Keria’ (right) participate in the Odyssey brand filming. ▲ The T1 members learn choreography during filming. Q. What was it like to step away from your usual game matches and daily training to participate in this brand film? ‘Oner’, ‘Zeus’ and ‘Keria’: We were truly impressed that the choreography incorporated our signature poses. While we were worried at first — we’re not dancers — the choreographer’s detailed directions helped us finish the project successfully. I hope our fans enjoy the videos. ‘Faker’: All in all, it was a new and refreshing experience. I’ve been on TV shows with numerous cameras before, but this was my first time dancing. I felt a bit awkward yet excited at the same time. ▲ The Odyssey Neo G9 57” and T1 members (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’) Q. Out of the Odyssey monitors you’ve had the chance to try out, which one is your favorite? ‘Faker’: My favorite is the 49-inch Odyssey OLED G9. I like its fast response time and sleek metal design on the back. ‘Zeus’: The 49-inch Odyssey OLED G9 is my top pick as well. The Infinity Core lighting displays mesmerizing rainbow colors, and the metal design gives the monitor a chic vibe. ‘Keria’: For me, the 57-inch Odyssey Neo G9 is the most appealing — the white and glossy back cover feels luxurious. ‘Gumayusi’: I’ve already used the Odyssey Ark at T1 HQ’s lounge and enjoyed the Multi View feature since I like to play multiple games simultaneously. Because I prefer large screens, my top choice is the 57-inch Odyssey Neo G9. ‘Oner’: It’s honestly difficult to pick just one. The new Odyssey models are amazing with their large screens and wide displays. I like them all. Watch the T1 team in action and experience the latest lineup of Odyssey gaming monitors in the brand film below.  ▲ Odyssey x T1: Bring all you’ve got with Odyssey Ark  ▲ Odyssey x T1: Be unstoppable with the Odyssey Neo G9 | Samsung  ▲ Odyssey x T1: Fear nothing with the Odyssey OLED G9 | Samsung View the full article

Samsung Electronics unveiled a brand film starring BTS “SUGA” on its social media channels. As Samsung’s ambassador, SUGA shows how he uses The Freestyle 2nd Gen, Samsung’s latest portable projector, in his own unique way. The Freestyle. Watch the full video below and find out why SUGA defines freedom as “living the life you want.”  ▲ The Freestyle x SUGA: Freedom to be you View the full article

Samsung Electronics, with its wide range of products and services, remains committed to delivering industry-leading innovations that enhance and redefine the lives of its users around the world. At this year’s Samsung Developer Conference 2023 (SDC23) — held on October 5 in San Francisco, CA — the company unveiled the latest advancements to its software and device services. Samsung executives and employees discussed the next-generation technologies equipped within Samsung products, enhancing the way users interact with the platforms and innovative products from both Samsung and its partners. Samsung Newsroom sat down with five prominent SDC23 speakers to delve deep into some of the company’s updates and how they add convenience to and revamp the user experience. SmartThings and Matter: Offering an Even Better Connected Experience Charles Kim of the SmartThings Team highlighted the updates to Samsung’s SmartThings home ecosystem, including expanded support for Matter devices, and discussed how SmartThings is leading the new era of smart homes through its advanced multi-device network. Q. SmartThings has been working hard to create a hyper-connected experience for customers based on seamless interoperability with third-party devices. Could you discuss a few of the most notable announcements unveiled during this year’s SDC? Matter stands as the universal IP-based communications protocol for smart home IoT devices, and is supported by major corporations all over the world. When it comes to expansive smart home experiences, Samsung has been at the forefront of widening its device network, which was furthered by its added support for Matter devices beginning last year. To expand on this, we are now offering an enhanced Matter-compatible ecosystem that will allow developers to create new apps, hubs and clouds. One of our first steps is to expand the application of Matter to a broader range of devices and introduce new features to these devices to enhance its capabilities. These features include adding control functionalities for Matter-compatible devices, which support Matter Bridge1 devices as well as over-the-air (OTA)2 and Multi-Hub Network.3 One of Matter’s key advantages is its compatibility with various platforms from different companies. As such, it facilitates easier usage of the Multi-Admin4 feature, allowing administrators to efficiently control multiple devices simultaneously from a single platform. To take innovation further, we plan to introduce an Application Programming Interface (API) for controlling Matter devices via the SmartThings Hub — making it easier for developers to utilize Samsung’s platform. In addition, the Software Development Kit (SDK) will allow the seamless integration of Matter devices within the SmartThings platform. We hope that this will empower more developers to deliver new, advanced services to users that utilize Matter devices within the SmartThings platform. Q. How will SmartThings contribute to the evolution of smart homes in the future? Our vision for SmartThings encompasses various dimensions of home automation. Currently, users can control Samsung and third-party IoT devices in their homes through SmartThings, which gives them the ability to optimize and automate certain functions among connected devices. Looking forward to the future, smart homes are poised to elevate personalized home experiences by harnessing the power of device-connected AI and machine learning, which will deliver users ultra-personalized home services that meet their unique needs and preferences. One of these future-forward settings is Ambient Sensing, which recognizes the space the user is in and automatically adjusts to the user’s preferred settings. Additionally, we intend to advance Edge Computing technology to ensure a stable and secure connection experience for users, enabling SmartThings to serve as a main hub for such services. Our aim is to help users enjoy a higher quality of life, and we will continue enhancing SmartThings in order to achieve this goal. HDR10+ GAMING: Delivering a Perfectly Immersive Gaming Experience Alongside the rapid expansion of the gaming market came an increased demand for an enhanced gaming environment. In line with these trends, Samsung has been working with leading game content companies to develop advanced visual technologies, setting a standard for the industry. Suzie Hyun of Samsung Research America spoke about HDR10+ GAMING. Q. As game image quality technology continues to advance, what are the advantages of using HDR10+ GAMING while playing games? In comparison to the conventional Standard Dynamic Range (SDR) format, High Dynamic Range (HDR) displays images at a higher brightness, greater contrast and with a wider color range — accentuating all on-screen details and making gameplay even more immersive. From the standpoint of a developer, an ideal HDR gaming experience provides jaw-dropping realism, fully immersing users in the heart of the action. Equipped with HDR10+ GAMING technology, game creators are able to provide next-level immersion, drawing users deeper into the game world. On the user side, HDR10+ GAMING technology automatically sets the game and display to optimal HDR settings, ensuring a consistent, stunning and engaging gaming session from start to end. Q. How is HDR10+ different when watching videos and gaming? HDR10+ GAMING technology delivers cutting-edge gaming experiences by combining ultra-responsiveness, an important factor for ideal gameplay, with leading image quality optimization technology. Equipped with these advanced technologies, HDR10+ GAMING provides immersive gaming experiences and allows users to experience the content as the game creator intended. The Software Platform Innovation for Home Appliances: Tizen The Tizen operating system will be extended and is set to be integrated into a broader range of home appliances. SeongIl Hahm of the S/W Development Team explained Tizen and its distinguished services that upgrade user experiences. Q. What role does Tizen play in home appliances? The landscape of home appliances has undergone a remarkable transformation, expanding beyond customers’ imagination. With the integration of the latest AI technologies, these appliances can perform a variety of unique functions. For example, appliances can detect food, the user’s voice and presence using high-tech cameras, microphones and Neural Processing Units (NPUs). In driving these innovations forward, Tizen — Samsung’s open and flexible operating system (OS) ­— will help evolve home appliances and expand their capabilities. Samsung plans to expand Tizen to home appliances equipped with even larger screens than before, which will allow users to intuitively check the status of their devices and control them, as well as monitor other devices connected to SmartThings. Tizen not only supports network, multimedia, web and security capabilities, but it also offers flexible software performance based on different hardware modules across product lines. It provides a web and development environment that is most commonly used by developers so helps them to adopt services easier. Q. During SDC23, new technologies such as on-device AI and AI Home Edge Hub were introduced. How will these advancements elevate the capabilities of home appliances? On-device AI-support signifies the integrated AI engine within home appliances, supporting round-the-clock deep learning inference. Home appliances generate a wealth of information, far beyond what users may realize. Learning from this information can significantly improve the user experience. Examples of AI functionalities include how refrigerators and air conditioners can save energy by predicting the temperature, how vacuum cleaners adjust the cleaning mode according to the floor type, and how washers and dryers can optimize laundering according to the clothing material. Another important consideration that AI performance levels vary among different home appliances led us to work on developing AI Home Edge Hub. By device-to-device sharing of AI capabilities, it significantly enhance the performance of each device. To illustrate this, let’s imagine that an AI inference task was delivered to the Family Hub, which is the most smart appliance nearby. Upon receiving this information, the Family Hub transmits it to the robot vacuum cleaner, which then notifies the user when the cleaning process is complete. Many of these futuristic scenarios will become realizable through cutting-edge software innovation. Samsung Privileged Health SDK: Helping the Development of Advanced Digital Health Services and Solutions Incorporating essential features such as sleep, fitness, mental health services and health indicator monitoring, Samsung Health has firmly established itself as a comprehensive health solution. Sungchull Lee of the Health S/W R&D Group presented Samsung Privileged Health SDK, which offers users an unparalleled digital health experience. Q. Could you introduce some of the main developers and partners that are using Samsung Privileged Health SDK? With the Samsung Privileged Health SDK, Samsung aims to support developers and service providers in developing more sophisticated and advanced digital health services and solutions. Developers and service partners around the world have expressed their interest in utilizing Samsung Privileged Health SDK and many are using it to develop apps. Interested parties can apply to the Partner Program via the official Samsung Developer website and can begin developing and utilizing the platform’s suite of tools once approved. According to data measured on the Galaxy Watch’s BioActive sensor, our SDK partners span across a variety of digital healthcare fields — including heart health monitoring, remote patient monitoring, mental health services, worker healthcare and digital therapeutics. Moving forward, our primary goal is to strengthen Samsung Privileged Health SDK’s role as a health platform and expand its ecosystem to support the sustained growth of our partners. Q. What are the strengths of the Samsung Privileged Health SDK, and how can digital health services harness its capabilities? Samsung Privileged Health SDK offers a convenient and consistent development environment, as developers can measure biometric information through the Galaxy Watch’s BioActive sensor. Within the Samsung Privileged Health SDK, there is a range of data types available for service research and development, including the Galaxy Watch’s specialized functions — body composition and skin temperature measurement. Additionally, the platform incorporates an advanced batching method, which aggregates data for a certain period of time to ensure both efficient data measurement and minimal battery consumption. The skin temperature measurement function, for example, can be used to improve sleep habits, predict the menstrual cycle, estimate exercise intensity and so on, whereas the inter-beat interval can calculate stress index, detect sleep stages and monitor irregular heart rate. Samsung’s commitment to enhancing SDK’s capabilities persists, and it will continue to provide a consistent and simple API with samples to make it easier for developers to utilize. Samsung Health Stack: Contributing to Broadening the Digital Health Ecosystem Amidst increasing adoption of digital tools and software for medical research within the healthcare industry, Eric Song of Samsung Research’s Data Services Lab introduced Samsung Health Stack — a groundbreaking open-source tool designed to simplify the management and analysis of health research. Q. Samsung Health Stack was first unveiled at SDC last year, and subsequently released version 1.0 this year. What objectives does Samsung aim to accomplish with Samsung Health Stack? Looking at recent trends in the IT industry, a variety of wearable devices are rapidly evolving. In the same regard, sensor technology that can be deployed is advancing at a swift pace. Alongside these technological advancements, the concept of “digital therapeutics” has gained traction within the healthcare industry. Many organizations are actively seeking to treat diseases in novel ways, including the use of software to further these aims. The goal of Samsung Health Stack is to make it easier for medical researchers, who may be unfamiliar with IT systems, to safely access and utilize digital health information. Additionally, as an open-source project, Samsung Health Stack seeks to dismantle the barrier between medical researchers and the field of digital technology field, laying the groundwork for the development of the digital health industry. As it supports developers and researchers in the field, Samsung Health Stack will contribute to the establishment of a digital health ecosystem for both Samsung and the broader healthcare industry. 1 Technology that enables devices with multiple connection protocols, such as Zigbee and Z-Wave, to connect to Matter and allows Matter and non-Matter devices to communicate. 2 A function that supports firmware updates of Matter devices. 3 A function that connects Samsung’s various hubs on a single platform. 4 A function that controls Matter devices and multiple connected platforms simultaneously and shares the device’s status with users. View the full article

For the ninth year, Samsung Electronics is highlighting some of its industry-leading technical capabilities that are redefining the meaning of “user convenience” at the Samsung Developer Conference 2023 (SDC23) in San Francisco, CA. On October 5 at the Moscone Center, SDC23 brought together some of Samsung’s top executives and developers to highlight the innovative platforms and services offering safer, healthier, more sustainable and fun experiences. Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives. Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company. “Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.” Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life. “The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said. Building Meaningful Home Experiences Through Enhanced Partnerships Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance. “We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said. Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes. Bixby: Setting a New Standard for the Samsung Ecosystem Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research1 America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future. Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem. “This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said. Providing a Safe, Secure and Convenient Cross-Device Environment Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats. Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network. “It’s time to look beyond today’s solutions and start building a better-protected future,” he said. Baik spotlighted the company’s proprietary security innovations containing the latest features. These include: Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device. Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future. Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later2 in 2024 — protecting more customers and their devices. Tizen Reboot: Paving the Path for the Decade Ahead Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices. “We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said. Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature. Tizen Screen: Your Window to a World of Possibilities Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives. “Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.” Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision. Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens. Expanding the Galaxy Experience With One UI 6 One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans. Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline. Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind. Building a Digital Health Ecosystem Through Connected Care at Home Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences. “Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.” Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way. Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users. Savoring the Future of Cooking With Food AI Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.” Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings. “Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!” Smarter Living, Every Day To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere. “Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.” Watch the video below to see the complete recording of the SDC23 keynote.  1 Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division. 2 Samsung Knox Vault availability may vary by model. View the full article

Samsung Electronics today announced that Lucid Group, Inc., has installed The Wall at its design studio to enhance the collaborative design process for their future electric vehicle models. With cutting-edge MicroLED technology, The Wall offers exceptional visual capabilities, providing Lucid with additional tools to meet the surging demand for sustainable electric vehicles, while elevating the luxury experience for drivers. “At Lucid, we’re on a mission to inspire the adoption of sustainable energy with a focus on the human experience. With The Wall, we’re able to take this mission to new heights,” said Jenny Ha, Exterior Design Manager at Lucid Motors. “While designing the Lucid Air Sapphire, from concept sketches all the way to final adjustments, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. No detail was left unnoticed, and we’re thrilled for our customers to experience the results of the new design process.” “The Wall installation in the Lucid Motors design studio is another great example of how Samsung innovations are helping our partners and customers unlock their own exciting innovations to drive their business in exciting new ways,” said James Fishler, Senior Vice President of the Home Entertainment & Display Divisions at Samsung Electronics America. “Supporting Lucid in its mission to deliver sustainable luxury vehicles – and the stunning design of the new Lucid Sapphire made possible with our 255-inch class high resolution display — has been both inspiring and rewarding.” ▲ Simon Tovey, Exterior Design Director at Lucid Motors, and Jiyeon Jenny Ha, Exterior Design Manager, discuss the exterior design for the Lucid Air Sapphire using The Wall with MicroLED technology High-Definition Image Quality Delivered at Full-Sized Scale for Seamless Collaboration Powered by superior MicroLED technology, the 255-inch display empowers Lucid’s designers to view and review their designs in true-to-life color at a 1:1 scale. Not only does the true-life color produce a realistic rendering of the design, but the high-resolution display accurately reproduces the reflection of light off complex 3D surfaces. The authentic image rendition allows for increased collaboration between engineering and design teams, resulting in accelerated decision making processes that save the company time and money. ▲ Simon Tovey, Exterior Design Director at Lucid Motors, reviews details of the Lucid Air Sapphire in front of The Wall with MicroLED technology “The Wall has revolutionized the way our design and engineering teams work together,” added Ha. “With this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results, allowing us to promptly assess the effects of any alteration on the overall design. In other words, development teams now operate more efficiently, and drivers can enjoy enhanced luxury aesthetics without compromising superior vehicle performance. It can be a tricky sweet spot to balance, but The Wall helps us pinpoint it seamlessly.” ▲ Jiyeon Jenny Ha, Exterior Design Manager at Lucid Motors, presents the design for Lucid Air Sapphire on The Wall with MicroLED technology The Wall’s flexible-yet-compact design also saves valuable studio floor space at Lucid’s headquarters. This allows multidisciplinary teams to use the space for collaborative design workshops to perfectly refine every detail of the vehicles to deliver the premiere quality drivers deserve. To learn more about how The Wall is revolutionizing automotive design, please visit: https://www.samsung.com/us/business/displays/direct-view-led/the-wall/. View the full article

Throughout their years of collaboration, Samsung Art Store and Tate have worked together to make art more accessible to consumers worldwide. As a result, users of The Frame can put works from Tate’s extensive collection on display within their own homes. The two have worked together since 2018 to leverage the Art Store platform to bring culture into the homes of users around the world, and to enrich users’ lives. ▲ Tate Britain Samsung Newsroom sat down with Rosey Blackmore, Licensing and Merchandise Director at Tate, to discuss technology’s impact on our art experiences and on art accessibility, among other topics. Read on to find out more. Years of Collaboration Bringing Art Into the Home Q: Tell us a bit about your role at Tate and your experience working with Samsung Art Store. I’m responsible for our licensing and merchandise at Tate, where our team creates and licenses products featuring art from Tate’s collection. Our gallery spaces are free to visit, and all income that we generate helps make that possible, so it’s a very satisfying role. We’ve been really delighted to work with Samsung on their Art Store. Our mission at Tate is to enable the public to enjoy art, so this project contributes to that. As the Art Store has grown in popularity, we have been really interested to see which images are the most viewed, and to refresh and add new art to the selection available in light of those trends we see. Q: How are pieces from the Tate’s expansive collection chosen for The Frame? It’s difficult, as we have so many to choose from! There are more than 80,000 works in Tate’s collection, but we try and select those that we feel people will enjoy living with, as well as some that are very familiar. Q: Have you noticed any interesting trends over the years in what pieces users are most attracted to in Samsung’s Art Store? Yes, we really have. For example, one of the most popular works is Arenig, North Wales by James Dickson Innes, who isn’t a very well- known artist, but this is a particularly gorgeous work of a mountain viewed from across a lake and has beautiful violet hues. So, I imagine it brings a sense of calm to those who choose to display it on The Frame. ▲ Arenig, North Wales by James Dickson Innes Engaging a Diverse Audience Through Art Q: What work has Tate done recently to build upon its vision to engage diverse audiences and help develop individual creative potential? Why is this part of Tate’s mission? Engaging a more diverse audience is absolutely at the heart of the work that we are doing at Tate. It’s something that we are passionate about because it reflects our belief that art enriches lives, and that everyone has the right to that experience. For many years now, we have been ensuring that the art we collect and exhibit represents as diverse a range of backgrounds and experiences as possible. At Tate Modern, 50% of our program features art created by women, and at Tate Britain the same is true of our contemporary displays and exhibitions. Because of our fundamental belief that art enriches lives, Tate also offers an extensive range of free family programs throughout the year, aimed at encouraging children to be creative Q: In your opinion, how has Tate leveraged The Frame and Art Store to further support its mission for engaging an inclusive and diverse audience? We love that Samsung’s Art Store enables more people to access our collection and broadens the number of people enjoying art. And, perhaps some will become curious about the artworks they are seeing and choose to find out more about them too. That directly supports our mission to encourage both the enjoyment and understanding of art across diverse audiences. Q: Out of the works of art selected for the Art Store, which three would you recommend users display on The Frame? My first suggestion of the three artworks from the Art Store would be the very beautiful Abstract Composition by Jessica Dismorr, for its subtle and calm color palette. ▲ Abstract Composition by Jessica Dismorr The second would be Blue House on the Shore by Paul Nash, as it’s a wonderfully enigmatic and romantic image. ▲ Blue House on the Shore by Paul Nash And finally, a very personal choice which is Carnation, Lily, Lily, Rose by John Singer Sargent, as this is a painting that I’ve loved since I first visited Tate as a teenager, and I still find it as extraordinary now as I did then. When you walk into the gallery where the picture hangs, the painted lanterns somehow seem to light the room, and The Frame would recreate that magical experience. ▲ Carnation, Lily, Lily, Rose by John Singer Sargent Leveraging Technology To Enhance Human Experiences Q: In what ways has Tate leveraged technology to provide an enhanced visitor experience at the museum? A good example is ‘Tate Draw’ where children can use special software and screens in the galleries to create their own artworks inspired by Tate’s collection, with their finished designs projected on the walls. Technology is expanding the ways in which we can all be creative. Q: Do you anticipate any implications that technology will have on the art world? Technology is undoubtedly affecting all aspects of our lives, and we need to embrace it. There’s no doubt that technological advancements will have profound effects on the way that we access and experience art. Tate is always considering how we can reduce the carbon footprint of our activities— technology may offer interesting opportunities for this in the future, such as digital experiences of art rather than shipping the original artworks. Q: Are there any upcoming events or special activities Tate has planned that you can tell us about? Tate’s exhibition programme always strives to offer a diverse range of content and this autumn is no exception! At Tate Britain, women are taking centre-stage with a major survey exhibition of the humorous and irreverent work of Sarah Lucas as well as a group show exploring the radical work of feminist artists working in Britain during the 1970s and 80s. ▲ Tate Modern At Tate Modern, artists from across the African continent are a key focus, with this year’s annual new commission for the gallery’s iconic Turbine Hall being created by Ghanian artist El Anatsui. A major survey of contemporary photography by artists working across Africa and its diaspora remains on show until the new year, joined by a retrospective of Philip Guston, one of the most influential and important American painters of the 20th century. ▲ Tate Liverpool Down at Tate St Ives, visitors can continue to enjoy a revelatory group exhibition exploring the experimental paintings made by artists working in Casablanca during the 1960s and 70s, while Tate Liverpool will embark on an exciting new program in collaboration with the Royal Institute of British Architects (RIBA). The partnership will see a range of new exhibitions and events staged at RIBA’s building at Mann Island in Liverpool during the gallery’s temporary closure period for redevelopment, due to be completed in autumn 2025. ▲ Tate St. Ives Visit Samsung Art Store in The Frame to see more of Tate’s collection. View the full article

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