Samsung Newsroom

Samsung Electronics announced the global launch of the Odyssey OLED G9, expanding the Odyssey OLED gaming monitor lineup to offer consumers a wider range of gaming monitor options. Samsung Odyssey OLED gaming monitors are now available in three types: two 49-inch Odyssey OLED G9s with a 32:9 ratio (Model Name: G95SC, G93SC) and a 34-inch Odyssey OLED G8 with a 21:9 ratio (Model Name: G85SB). ▲ The Odyssey OLED lineup now includes G9 All three Odyssey OLED gaming monitors deliver vivid colors and precise contrast through dimming control at a self-emitting pixel level. At the same time, its rapid 0.03ms (GtG) response and AMD FreeSync Premium Pro enable more exhilarating and responsive gameplay. ▲ Core Lighting+ leverages advanced lighting technology to expand the screen experience and enhance immersiveness The “Slim Metal Design” within a metal frame and “Core Lighting+” make your gaming space sleek and attractive. The advanced lighting technology on the back of the monitor matches the colors on screen and delivers more dynamic content, bringing every gaming experience to life. To provide unrivaled, breathtaking picture quality, G95SC and G85SB feature Neo Quantum Processor Pro and Neo Quantum Processor. Using these technologies, the Odyssey OLED gaming monitors adjust brightness and contrast while AI Upscaling automatically enhances lower-resolution content to take full advantage of the screen. As a result, the monitor can express a wide variation of hues and depth, pixel by pixel. Plus, Smart Hub and Samsung Gaming Hub allow users to enjoy OTT services and cloud games more conveniently. The world’s first dual QHD OLED gaming monitor, Odyssey OLED G9 joins the lineup to open a new era of OLED gaming. Take a look at the infographic below to learn more. View the full article

Samsung Electronics today announced the global launch of the Odyssey OLED G9 gaming monitor (G95SC), which has been enhanced with next-level AI upscaling technology.1 Building on the success of last year’s Odyssey OLED G8 (G85SB), the new monitor joins the lineup to open a new era of OLED gaming. “Last year, Samsung addressed the demands and expectations of even the most experienced gamers with the launch of the Odyssey OLED G8,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “With the introduction of the Odyssey OLED G9, equipped with unrivaled picture quality, we are excited to offer our customers these powerful gaming monitors and raise the bar for OLED gaming.” Measuring 49 inches in size with a 1800R curvature, the Odyssey OLED G9 is the first OLED monitor to offer Dual Quad High Definition (DQHD; 5,120 x 1,440) resolution with a 32:9 ratio. The large and wide screen ratio enable users to lose themselves in super-ultrawide vistas — equivalent to two QHD screens side by side. At the same time, its rapid 0.03ms gray-to-gray (GtG) response time and 240Hz refresh rate offer players a competitive edge. The addition of the Neo Quantum Processor Pro sets the Odyssey OLED G9 apart from other OLED gaming monitors. Using a deep learning algorithm, it intelligently analyzes images and automatically upscales to adjust brightness while amplifying contrast. This enables the monitor to restore each detail and deliver the most brilliant images, pixel by pixel. AMD FreeSync Premium Pro further enhances the Odyssey OLED G9’s super smooth gameplay experience. With DisplayHDR True Black 400, the monitor delivers incredible details and vivid colors regardless of the game being played or the content the user is watching. The Odyssey OLED G9 features a slim design housed within a sleek metal frame. On the back of the monitor is the much-loved CoreSync and Core Lighting+ which uses advanced lighting technology to match the colors on-screen, making content more immersive and bringing the gaming experience to life. Built-in stereo speakers complement on-screen content with crisp sound. Unrivaled Choice on a Detailed, Vivid Display Equipped with Samsung Gaming Hub2 and smart TV apps, the Odyssey OLED G9 provides access to streaming, gaming services and entertainment all in one place. Users can watch their favorite shows from leading OTT (over-the-top) service providers without a connection to a PC or mobile device.3 Samsung Gaming Hub also enables users to discover and play games from partners such as Xbox Game Pass and NVIDIA GeForce Now — all without downloads or storage space requirements. The Multi View offering allows users to take full advantage of the large display by enabling game play on up to two screens at once. This means that gamers now can enjoy multitasking without the hassle of a multiple-monitor setup. The Odyssey OLED G9 offers a variety of convenient functions and features that provide an optimized experience whether gaming or viewing. Versatile connectivity options, including HDMI 2.1 and Micro HDMI 2.1, Display Port 1.4 and Auto Source Switch+, create cleaner connections from one central USB hub while providing a seamless experience regardless of the content source. The Height Adjustable Stand (HAS) enables users to find the perfect gaming or viewing position, regardless of what they are playing. To offer a well-rounded lineup that meets users’ various needs, the Odyssey OLED G9 series also includes the G93SC model, which features the same powerful OLED performance while catering to those who prefer a solution without the Gaming Hub or smart TV offerings. The Odyssey OLED G9 (G95SC) will be available for purchase worldwide from June 12, 2023, with launch schedules varying by region. The G93SC model will be available globally from Q3 2023. For more information about Samsung’s Odyssey OLED monitors and the full Odyssey lineup, please visit Samsung.com. To celebrate the launch of a new model, Odyssey Cup will be held on Samsung Odyssey Twitch channel on June 22, bringing 100 global gamers to Fortnite tournament. Specifications Model Odyssey OLED G9 G95SC G93SC Display Size 49-inch, 32:9 ratio Resolution Dual QHD (5,120 x 1,440) Panel OLED Curvature 1800R SoC Neo Quantum Processor Pro – HDR VESA DisplayHDR True Black 400 Brightness (Typ.) 250nits Gaming Response Time 0.03ms (GtG) Refresh Rate 240 Hz Sync Tech AMD FreeSync Premium Pro + VESA Adaptive Sync Gaming Hub O – Game Bar O – Smart Smart TV Apps O – IoT Hub O – Voice Assistance O – Design Color Silver Metal Lighting CoreSync & Core Lighting+ Stand HAS / Tilt / VESA Usability Interface 1 DP(1.4) / 1 HDMI(2.1) / 1 Micro HDMI(2.1) / USB Hub 1 DP(1.4) / 1 HDMI(2.1) / 1 Micro HDMI(2.1) / USB Hub Built-in Speaker Yes (5W x 2) Yes (5W x 2) Multi View O – Remote Control In-Box (USB-C charging) – 1 Launch schedule will vary by region. 2 Samsung Gaming Hub only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud games can be accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners. 3 Internet connection required. View the full article

Select Samsung Smart TV and Smart Monitor owners will now gain access to nearly 3,000 games as Antstream Arcade and Blacknut have been added to the Samsung Gaming Hub partner lineup, with the rollout starting today. Samsung makes it easy for players of all ages to find content and choose apps from industry-leading game streaming partners: Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, and now over 1,400 games with arcade classics from Antstream Arcade, and over 500 premium family titles and exclusive games from Blacknut.1 “Samsung Gaming Hub offers players more ways to access the titles they love and discover new ones to play from our game streaming partners, no console required,” said Mike Lucero, Head of Product Management for Gaming at Samsung Electronics. “With Antstream Arcade and Blacknut, we’ve made games even easier to jump into. Now all you need to do is pick up your Samsung TV remote to enjoy great games like ‘Pac-Man’ and ‘Who Wants to be a Millionaire?’, or pair your Bluetooth controller to access thousands of world-class games across genres. With more games and more ways to play, there has never been a better time to play games on Samsung Gaming Hub.” Antstream Arcade is the world’s largest cloud retro gaming service that provides players access to over 1,400 classic games and 500 mini-challenges. Play classic arcade games like “Galaga,” “Dig Dug” and “Double Dragon” through your Samsung Smart TV or Monitor via the Samsung Gaming Hub. Antstream Arcade is currently offering 12 months of access to the platform for $12 (or £12 or €12 depending on the region), a significant discount to play the platform’s extensive catalog of retro games. “Antstream Arcade delivers the best retro arcade video game streaming experience, and we’re proud to align with strong partners like Samsung Gaming Hub that can help us reach more players,” said Steve Cottam, CEO of Antstream Arcade. “We’ve experienced firsthand the excitement people have playing the games of their youth and sharing those games with the next generation of gamers.” In celebration of the launch, Antstream will be running a Samsung global tournament on the classic platformer spin master for a chance to win a lifetime subscription of Antstream and enter a prize draw to win one of three annual subscriptions. Anyone can enter the tournament at antstream.com. Blacknut is an online video game streaming service that offers instant access to hundreds of games. With a monthly subscription, players can choose from more than 500 premium games for the whole family, five simultaneously accessible player profiles and a game library available on a variety of screens. Curated and equipped with optional parental controls, the Blacknut gaming catalog also offers a wide range of options for younger users. A separate pin-protected profile allows junior gamers to delight in options such as Outright Games’ great adventures based on the most beloved children’s TV Shows including “PAW Patrol”2 and the “Gigantosaurus” series. Exclusively for Samsung consumers, thanks to its incorporation into the Samsung Gaming Hub, Blacknut will offer new users a 15-day free trial3 to explore the catalog and play any of its 500+ premium video games on select 2022 and 2023 Samsung TVs. “Blacknut is thrilled to partner with Samsung Gaming Hub and introduce our catalog to the popular game streaming platform,” said Nabil Laredj, VP, Business Development & Licensing at Blacknut. “With over 500 games and options for everyone, we are excited to be able to bring cloud gaming to the whole family in a whole new way.” Samsung Gaming Hub returns to Summer Game Fest in Los Angeles next week with more games, more screens and more ways to pick up and play than ever before — giving players a wider variety of choices in how they want to play. Antstream Arcade and Blacknut will be featured at the Samsung Gaming Hub booth, alongside Samsung Gaming Hub game streaming partners Xbox, NVIDIA GeForce Now, Amazon Luna and Utomik. 1 Service availability for partners may vary by region. Antstream and Blacknut will be available in the U.S., Canada, U.K., Germany, France, Spain, Italy and Brazil. 2 PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd.) Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. — GIGANTOSAURUS TV SERIES. © CYBER GROUP STUDIOS. All trademarks and copyrights are property of their respective owners. All rights reserved. 3 Until August 30, 2023, only available for new subscribers to Blacknut joining on the Samsung Gaming Hub. View the full article

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Since its launch in 2017, Samsung Art Store has been at the forefront of driving significant changes in the way we experience and appreciate art. With vast collections of artwork, The Frame and the Art Store offer different ways for consumers to enjoy diverse forms of artwork from the comfort of their homes. Street art — which often incorporates elements of its surroundings and nature — has been finding its place in digital media as display technology and picture quality have rapidly evolved in recent years. Through partnerships with artists like Logan Hicks, Samsung Art Store has been bridging the gap between public art and everyday consumers, bringing intricate details, expressions and impressions closer to users than ever. Samsung Newsroom had the privilege of connecting with Logan to discuss his creative process and inspiration and how his partnership with Samsung Art Store helped push the boundaries of his craft. Logan Hicks is a highly acclaimed artist based in New York, renowned for his intricate photorealistic urban landscapes. By using multiple layers of stencils, he seamlessly blends urban aesthetics with extreme precision and detail.  ▲ Logan Hicks’ artistic process (video courtesy of Logan Hicks) Inspiration and Influences: From Baltimore to California and Beyond Q: Could you tell us a bit about yourself and your career as an artist? How did you come to work with stencils? After running a successful commercial screen printing business, I decided to focus on my art and moved from Baltimore to California. I tried hand-cut stenciling and fell in love. The process is similar, but stencils are painstaking and not exact. I embraced this challenge and learned to create deep detail with multiple layers. ▲ Logan Hicks Q: What is your passion that inspires your art? Travel is both my inspiration and antidepressant. Seeing new countries, people, places and cultures has always helped keep my eyes open to how utterly fantastic the world is. After I travel, I am always excited to get back into the studio. I also find a lot of inspiration in New York City. The way the city changes throughout the day and year — it has a life of its own. During the pandemic, it was especially interesting to see a vibrant city empty. It was eerily beautiful. Q: Could you walk us through your artistic process from the photographs you start with to the final product? I don’t usually go into detail about my process just because it’s easy to confuse the process for the product. About 75% of my time making art is the laborious process of image preparation, stencil cutting, bridging the stencils, etc. To explain briefly, I take photos, break them down into various levels of contrast, cut them out, spray them on top of each other and then carefully paint the lights. My stencils aren’t the kind that you can just roll over a solid coat of paint — I slowly bring out the image with small sprays of paint that I build up. Q: What is your favorite step in your artistic process? My favorite step is creating and choosing a mood for my artwork. Will my scene be exacting or painterly? Will it depict the solitude of the evening or the vibrancy of a bright day? One set of stencils can be painted in many ways, and I like figuring out which one is best. Q: What partnerships have you worked on over the years that stand out to you? I find that the most successful partnerships are the ones that have the least direction, at least for me. Finding a company that grants freedom to do what I want is paramount for a successful collaboration. A few that come to mind are the Bowery Wall I painted for the Goldman family in New York and a partnership with Porsche for their electric car at Scope Art Fair. Logan Hicks X Samsung Art Store Q: Why did you choose to partner with the Art Store? An artist only has two reasons to continue: to make art and to present the art to an audience. For me, Samsung Art Store was an outlet to showcase my art — it was a new approach to displaying my art, and for that reason, I found it interesting. Living spaces these days continue to get smaller and smaller, so I saw this as a way of sharing multiple artworks instead of hanging them on limited walls. Q: How does displaying your work on The Frame compare to other media you’ve worked with (e.g., canvas, brick/concrete walls, billboards)? Good art should be able to translate to various mediums: canvas, walls or digital. The Frame was an interesting platform just because you don’t have control over where it will be hung or what household will download what artwork — it was fun to find out which of my pieces had the most universal appeal. When you make work for a specific location (like with a mural), you have to consider the neighborhood, lighting, surface of the wall, etc. The success of a mural is based on your ability to adapt to the environment. With The Frame, though, it was a case of plucking those works off the wall and putting them into a digital space — the attention was 100% on the artwork that was created instead of the environment that it lives in. Q: How does your signature technique of blending colors through aerosol contribute to the visual appeal of your work when displayed digitally? I hope the audience can appreciate my work on multiple levels. For example, you only observe the subject matter at a distance before you start noticing the details as you get closer. Once you’re inches from it, the execution becomes clear — from the way the colors blend to the tiny dots of aerosol paint that make up the surface of the image. My work has nuances that are difficult to see on traditional digital displays. I’ve been happy with how the matte display of The Frame picks up details of the spray paint and the subtle color changes. The display offers the opportunity to experience the work from various distances as if it exists on a wall or canvas. Q: You already have experience in creating large-scale murals worldwide in places like Istanbul, Miami, Baltimore, New York, Tunisia, Paris, etc. How does the Art Store partnership expand the global reach and accessibility of your work to audiences beyond that? I easily forget that 99.9% of the world won’t have the opportunity to see my work in person. When I paint a mural, it’s usually in larger metropolitan areas and in cities where I already have some sort of connection. So, I like to extend my reach to people who may not live in the places I paint. With this approach, someone in the rural outback of Australia has access to my pieces just as someone in the heart of Manhattan does. Q: What are your top three picks you would recommend to consumers to display on The Frame? Please give us a very brief explanation of each. ▲ The Entrance, 2019 This painting is the front of Monet’s house. I visited Monet’s Garden for the first time and instantly felt like I was in a different land — flowers surrounded me like a green fog, and the smell of flowers filled the air. Standing in front of Monet’s house, I imagined what it would have been like to live there. I think about how this was what Monet saw every morning as he walked the garden and returned to his house. ▲ Giverny, 2019 This piece is also from Monet’s Garden. What I loved the most about the garden is that it’s very rare that you can stand in the same place where a masterpiece was created. I’ve grown up seeing Monet’s paintings in my art history books, on TV and in movies. But when I visited the garden, I realized that I was in the painting. I was standing where Monet once stood as he painted, and suddenly his artwork made more sense to me. Of course, he painted his garden! How can you visit heaven and not memorialize it in a painting? ▲ Axon, 2018 I have a soft spot for Paris: the culture, food, art and architecture. I love it all. This painting is a scene that you see when you walk outside the Gare De Lyon train station. I can remember when I took the photo that I used as inspiration for this piece. My friend asked me, “Why would you take a picture of the street? It’s ugly. It is the train station that is beautiful.” The wonderful thing about being a tourist is that everything is new and fresh. To me, the street was just as beautiful as the train station. That is the power of a good painting — it can enchant the most boring scenes. The Intersection of Technology and Creativity Q: As an artist known for your traditional artistic techniques, how do you navigate the intersection between traditional art forms and the digital world? Art is a language, and learning to speak it in different arenas is critical to the success of an artist. I don’t put too much thought into what is traditional and what isn’t. I just try to consider what the work will look like scaled down to the size of The Frame. I try to think about what pieces have enough complexity to remain on the screen in someone’s space for an extended period. Q: What unique opportunities does the digital art platform offer for artists like yourself? The main opportunity I see for the digital space is access to a new audience. Someone may not spend thousands on my painting, but they may download an image of it. I’d like to think that sometimes that may even translate into someone then going out and buying a physical copy of a painting. It’s also a great way to reach an audience that does not traditionally go to galleries. Art is most successful when people can see a little bit of themselves in it, regardless of whether that is a feeling, experience, thought or mood. That isn’t limited to an art museum attendee. Finding people and connecting with them through art is something that can be done on a much larger scale through a digital platform. I love the opportunity to reach new audiences who may not have appreciated art before. The art world can sometimes be guarded; The Frame gives new fans an opportunity to consider living with art. Visit the Samsung Art Store in The Frame to explore more of Logan Hicks’s collection. View the full article

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Samsung Electronics today announced the global launch of its full 2023 Smart Monitor lineup.1 The new M8, M7 and M5 Smart Monitors (Model Name: M80C, M70C, M50C) from Samsung enable users to tailor their monitors to their unique styles and needs, as they watch, play and work. “We are raising the bar for Smart Monitors globally with our new lineup and especially our enhanced M8 model,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Within a single monitor, users can enjoy the best of entertainment and gaming, productivity, design and personalized convenience and comfort.” Elegant Designs for Every Style and Space The full lineup is comprised of nine versatile monitors to meet the needs and styles of a wide range of users. The M8, M7 and M5 Smart Monitors come in a variety of colors and sizes. The M8 and M7 models are available in 32-inches, while the M5 model is available in both 32- and 27-inches. The M8 with UHD resolution and 400nit brightness is available in Warm White, Daylight Blue, Sunset Pink and Spring Green options. The M7 with UHD resolution and 300nit brightness comes in Warm White while the M5 with Full HD resolution comes in a sleek Black or White. Introduced with a new Iconic Slim Design, the M8 and M7 models are super slim, measuring 11.39mm at the thinnest point on the monitor. To elevate the look of the monitor and the room surrounding it, an organic, chic herringbone pattern has been applied to the back of both the M8 and M7 models. The height-adjustable stand with tilt support helps M8 users adjust the angle whenever they need to, while creating a clutter-free environment. The screen can also pivot 90 degrees to reduce the fatigue of scrolling down long files. Monitors That Redefine Smart Entertainment The 2023 Smart Monitor M8 has received multiple upgrades and feature enhancements from the previous generation. Thanks to 4K resolution, HDR 10+2 and 400nit brightness, the M8 delivers brilliant, vivid pictures to offer the best of smart entertainment in a monitor. M8 users can enjoy easy access to Samsung Gaming Hub,3 the all-in-one streaming platform, as well as Smart Hub for services such as Prime Video, Netflix and YouTube. Both the M8 and M7 also support color coverage up to 99% sRGB color gamut to bring all content to life in brilliant color for designers and creators. Upgraded Monitors for Maximum Productivity The 2023 lineup has been enhanced to make remote work seamless and effortless. The PC-less workspace allows remote access by wirelessly connecting to and mirroring PCs. The M8 has a magnetic and removable camera so users can connect wirelessly with no additional purchase necessary. Its SlimFit camera4 supports FHD resolution and video conferencing features. Users can now connect to Google Meet and other apps while leveraging Auto Framing5 capabilities for more effective meetings. Additionally, Multi View has been upgraded and now allows you to use Microsoft 365 and the Browser app in full-screen mode to reduce switching between apps.6 To enhance the interface of all the 2023 Smart Monitors, mouse and keyboard control functionalities have been added to many apps, including SmartThings and Smart Hub. Users can now maintain full control, while exploring their favorite content without needing a remote. Next-Level Monitors With New Personalized Features Users can easily control all their in-home IoT devices from a single monitor thanks to the built-in IoT Hub, supporting Zigbee and Thread.7 The M8 and M7 both include built-in voice assistants, including Bixby and Amazon Alexa,8 enabling users to control the monitor with their voice. Far-field voice is also supported in the M8 and M7 models with a built-in mic, allowing users to speak directly to the monitor. The new My Contents feature, now available across the 2023 Smart Monitor lineup, allows users to quickly access helpful information. When the monitor is on standby mode and detects a registered smartphone through Bluetooth Low Energy (BLE), the screen lights up with the user’s photos, weather and more at a glance. The monitor resumes standby mode when the smartphone is out of range. Specifications Model M80C M70C M50C Display Screen Size 32” 32” 32”, 27” Flat / Curved Flat Aspect Ratio 16:9 Resolution 3,840 x 2,160 (UHD) 3,840 x 2,160 (UHD) 1,920 x 1,080 (FHD) Brightness (Typical) 400 cd/㎡ 300 cd/㎡ 250 cd/㎡ HDR Yes (HDR 10+) Yes (HDR 10) Yes (HDR 10) Refresh Rate 60Hz Response Time 4ms (GtG) Contrast Ratio 3,000:1 (Typ.) Smart Smart Feature VOD (Netflix, Youtube, etc), Gaming Hub, Workspace, My Contents Mobile Connection, Video Communication (Google Meet) Voice Assistant Yes (Far Field Voice) – IoT Hub O (Built-in, Zigbee/Thread) O (Dongle support) O (Dongle support) Multi View 2 screens (Full screen) 2 screens (Full screen) 2 screens Design Iconic Slim Design O O – Color Warm White / Sunset Pink / Daylight Blue / Spring Green Warm White Black / White Stand Type HAS / Pivot / Tilt Simple Wall Mount 100 x 100 Eye Care Adaptive Picture O O O Eye Saver Mode / Flicker Free O O O Interface Connectivity 1 HDMI(2.0) / 2 USB-A / 1 USB-C (65W) 2 HDMI(1.4) / 2 USB-A Speaker 5W x 2 Camera In-Box (Slim Fit Camera) Compatible (Pogo-ready) Compatible Remote Control In-Box (USB-C charging) 1 Launch schedule will vary by region. 2 M7 and M5 models support HDR 10. 3 Samsung Gaming Hub is available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.K. and the U.S. In other European countries, cloud games can be accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners. 4 Camera is included with M8. For M7 and M5, camera must be purchased separately. 5 Auto Framing functions do not work when connected to a PC and only work when using the built-in application. 6 Full screen Multi View is supported with M8 and M7. 7 M7 and M5 require a dongle for Zigbee. 8 Bixby supports 9 languages: EN (US/GB/IN), KR, GE, FR, IT, ES, PT (BR). Amazon Alexa supports 13 languages: EN (US/GB/IN/AU), DE, ES (ES/US/MX), FR (FR/CA), IT, PT (BR), HI. View the full article

A bigger TV screen is generally speaking a good thing. Over time, larger TVs have not only become more accessible but increasingly popular among consumers. They enable viewers to fully immerse themselves in the content they’re watching, as advancements in film technology now allow our favorite stories to come to life on the screen in more realistic ways. However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional. 8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse. ▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger. In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing. ▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K. While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs. Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network. While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet. ▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K. Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots. High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling. ▲ HDR displays a wider range of colors with brighter highlights compared to SDR. Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch. ▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground. Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control. The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights. ▲ Precise backlight control with Quantum Matrix Technology Pro. To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene. Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before. Expanding Consumers’ TV Usage In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere. View the full article

Samsung Electronics firmly believes in the power of technology to create a more inclusive world. When it comes to design, accessibility should be top of mind ensuring that everyone, regardless of their abilities, can fully enjoy the benefits of modern innovations. Traditional television can present challenges when accessing and comprehending visual content. However, through the use of visual aid features, Samsung is helping bridge the gap and providing an immersive and enjoyable viewing experience for all. Relumino Mode, a viewing mode on select Samsung TVs, was designed to augment the visual capabilities of those with low vision, making it possible for anyone to engage with their favorite shows, movies and documentaries like never before. By highlighting specific parts of videos — such as contrast, color and sharpness — this feature makes it easier than ever to discern content on the TV screen. To shed more light on this groundbreaking inclusive technology, Samsung Newsroom sat down with Dr. Kyungah Park and Jason (Jaeseong) Park from Visual Display Business, Samsung Electronics, to discuss everything from development to clinical trials. ▲ Jason Park (Samsung Electronics) and Kyungah Park, M.D. (Samsung Medical Center) discuss their journeys in creating and clinically testing Relumino Mode Screens for All — Including People With Impaired Vision Relumino, borrowed from Latin, means “to give back the light.” The idea is to restore vision as much as possible to people with impaired vision. Earlier this year at CES, Samsung introduced Relumino Mode on select Samsung TVs. This follows the wearable device “Relumino Glass” and the smartphone image processing software “Relumino App,” each revealed at CES in 2017 and 2018, respectively. Before that, Relumino was conceived in “C-Lab(Creative Lab),” Samsung Electronics’ in-house venture program. It has evolved and expanded ever since. ▲ Relumino Glass(left) and Relumino Mode for Samsung TVs(right) “For several years, ‘Screens for All’ has been one of the key mottos for us. We’re working to further enhance TV accessibility and promote inclusion,” said Jason Park, who plans products and services for the Visual Display Business. “People with low vision are still a key demographic that need better TV viewing experiences.” Innovation Rooted in the User’s Perspective To develop Relumino Mode, planners and engineers met with a number of advisors who had visual impairments to understand their wants and needs. ▲ Jason Park, Visual Display Business, Samsung Electronics “There’s an early experience that really changed my perspective,” shared Jason. “When we first met an advisor for Relumino Mode, I asked him to ‘Please come here and have a seat’ to which he replied, ‘Where is here?’ That was a hard and clear wake-up call for me. I was so embarrassed.” It was then that Jason realized that they were exploring a totally new territory and would have to first understand the way their users see the world. ▲ As part of the efforts to understand customers with visual impairments, Samsung engineers used special goggles to simulate blurry vision Despite the decades of collective experience in enhancing TV picture quality, this particular project presented a unique challenge that none of the engineers had encountered before. Typically, their expertise lay in identifying even the slightest imperfections on the screen, but now they had to understand what it’s like as a user to have impaired vision. In addition to consulting advisors, the engineers utilized special goggles that simulated blurry vision, serving as a starting point for their exploration. Through a process of generating ideas, conducting trials and learning from mistakes, they eventually developed a solution that could be considered a genuinely effective viewing mode. Clinical Trials and Direct Feedback After initial research and development came trials on a larger scale. This is where Samsung Electronics decided to collaborate with Samsung Medical Center, one of South Korea’s most comprehensive medical facilities. ▲Dr. Kyungah Park, Department of Ophthalmology, Samsung Medical Center “Clinical trials targeting people without disabilities are popular and recruiting subjects for these projects is relatively easy. Some even ask to join before we ask,” said Dr. Park. “But, that was not the case for the Relumino study. The pool was much more limited as we were more strict with our requirements — we targeted people who have lower vision than WHO’s vision impairment criteria.” However, the people that Samsung contacted showed much passion for the project. “Many who joined the trials were very excited and didn’t mind traveling long distances for the study. Thanks to their support and encouragement, we were able to carry out the research,” Dr. Park added. Four 55-inch Samsung QLED TVs were featured in the tests. One displayed the control image with no picture enhancements at all. The other three TVs showed the same content with Relumino Mode on high, medium and low. The TVs were installed on a meter away from each other onw a wall in a room with a specified amount of light. The test was two-fold, with objective and subjective evaluations. A certified contrast sensitivity test was employed for the objective evaluation. For the subjective evaluations, participants were asked to examine a set of eight still images and two videos on each of the screens. Their satisfaction levels were measured on a scale of 0 to 10. Based on the results, researchers carried out additional interviews adjusting picture enhancement levels on the spot. ▲ A blurry vision goggle simulation of what Relumino Mode may look like to people with visual impairment Relumino mode was well received by the group. One of the participants highly praised the technology, saying “I was thrilled to see the ball in a soccer match on screen. It can get frustrating if you can’t see the ball because of low vision, as you can imagine. Relumino Mode helped me see the ball clearly.” “The subjects’ responses indicated the Mode’s subjective results while the contrast sensitivity testing showed its objective results. Both of these factors, combined, allowed us to find the optimal setting for a brilliant image on TV,” said Jason. Screens for All, Today and Tomorrow “While [the Relumino Mode] project focused on people with relatively severe visual impairment many people with slightly lighter symptoms still need help. I’d like to work on developing projects for them,” explained Dr. Park. Jason shared a similar point of view, saying, “Samsung will continue to advance technology in the long term to provide personalized picture quality for people with vision impairment and let them enjoy TV comfortably.” Samsung remains committed to accessibility and strives to leverage its technologies to enable more people do what they enjoy. View the full article

Ultra-large TVs are taking the world by storm. The standard of ultra-large TVs, currently broadly understood as “larger than 75 inches,” continues to evolve with the growth in demand. Samsung Newsroom previously explored the main drivers of this trend, with a focus on the 2023 98-inch Neo QLED 8K. In this piece, we move on to discuss the intricate design process that helped showcase the behemoth of a screen in a sleek, elegant form factor as well as the details considered to push the immersive viewing (and listening) experience to the frontier. ▲ Video describing the 98-inch ultra-large TV design philosophy of Elimination Pursuing Simplicity with a Purpose ▲ TV designer Jangho Kim described the 98-inch ultra-large TV design as “a process of focusing solely on the immersive experience and eliminating everything else” The essence of the TV experience is defined by both what you see and what you hear. Samsung Electronics has long focused on creating a “TV without a bezel” to provide a seamless experience that eliminates unnecessary distractions, Samsung adheres to the idea of “simple, yet meaningful.” A few years ago, this journey came to the point of minimizing the company logo in the front; this year, the 19.9 mm bezel-less design of the 98-inch Neo QLED pushed the envelope to represent the culmination of Samsung’s design philosophy. “We focus on the core activities of the TV experience — which is watching and listening to content — and deliver value by leaving only the beauty of simplicity,” said Jangho Kim, who helped design the TV. ‘Design’ Paving the Way for Even-Larger TVs As screens get larger, users have higher expectations for a new viewing experience. The current embodiment of Samsung’s TV design philosophy can be summarized as “One Plate Design,” to provide a perfectly immersive environment while eliminating potential concerns about the 98-inch size. “We created the ‘One Plate Design’ by adopting a basic, simple design language so that TVs don’t seem intrusive to space. Being completely flat, you can hang the TV flush against the wall,” said Kim. “The TV is physically slim, but with a purpose: it all adds up to provide a truly immersive experience.” ▲ With a minimalist approach, the “One Plate Design” (QN100B, in this case) gives the impression of a single plate floating in the air (left) with a simple, barely noticeable stand supporting it (right) The stand also heeds the minimalistic design philosophy, providing a sturdy foundation that does not obstruct the user’s view. Made up of two sheets of metal, the compact stand evokes a clean design while holding the ultra-wide screen steady — it doesn’t need to visually boast its 98-inch-screen-bearing prowess. “We made great efforts to find the optimal structure and ratio that can firmly balance a 98-inch TV without shaking or falling over,” said Kim. “The stand was developed with a simple but sleek and stylish design that can naturally blend in with the TV.” The creation of this new, innovative product is the result of many talented minds from different departments coming together. Kim expressed how the expertise of various engineers, including those from the circuit, mechanics and materials departments, helped tremendously in realizing the slim, sleek and simple design statement. Incredible Detail on a Larger Scale As the design language for TVs — like many other electronic devices — has become simpler, some jokingly say that there’s not much left to design. But Kim smiles and says, “that’s why the details become increasingly important.” For example, the 2023 98-inch Neo QLED’s Slim One Connect box was newly designed to blend in even more seamlessly to the users’ environment. The One Connect box helps users simplify their viewing field by allowing them to connect power and various input sources (e.g., cable box, gaming console, LAN cable) through a dedicated device. Compared to previous models, which required a separate space to place the device, the new Neo QLED 8K’s Slim One Connect box can be easily latched onto the back of the TV or on the stand. Regardless of where you place the TV — whether on a wall, a dedicated TV stand or another piece of furniture — you can enjoy your viewing experience without being distracted by unsightly cables, wires or external devices. ▲ The new Slim One Connect box seamlessly attaches to the stand of the QN900C; sophisticated speaker holes can also be seen on the side “We revamped the new Slim One Connect box to help users build a seamless TV environment in their homes,” Kim stated. “Ease of installment and minimal cable arrangements are also part of the TV experience. We took these aspects into consideration and really dug into the details in designing the new Slim One Connect box.” ▲ Speaker units in the back of a QN900C Details can also be found in the sound system. Speaker holes were strategically placed on the side with woofer units in the back for both performance and aesthetic pleasure. “We are doing our best to maintain the beauty of the product at every angle — that includes the back,” explains Kim. The large units help add visual credibility to the set’s sound performance while making the TV visually pleasing from all angles. These speaker positions, of course, have practical purposes, too. The various directions and spacing alignments of the units help better enable features such as Object Tracking Sound; the exposed woofers can bounce sound off the back walls and fill the room. ▲ Kim vows to continue the push to eliminate outdated ideas in pursuit of new values in his designs As it continues to capture the attention of users around the world, the 2023 98-inch Samsung Neo QLED 8K is redefining “immersion” with its sleek design, crisp graphics and superior sound quality. Up front, all but the screen is basically eliminated. Details in the sides and back elegantly fill the rest of the immersive experience. A constant process of eliminating, innovating and refining, Samsung TV designs continue to thrive for an even more immersive viewing (and listening) experience. View the full article

Samsung Electronics recently launched its new television lineup for 2023, which boasts a range of technological advancements designed to deliver superior picture quality, sound performance and usability. Since March of this year, reviewers worldwide were given early access to Samsung’s newest Neo QLED 8K, Neo QLED 4K and OLED TVs, and it is evident that the 2023 lineup is already generating considerable buzz. With upgraded premium features and innovations that enable unparalleled viewing experiences, Samsung 2023 TVs are already setting a new benchmark for high-end screens. Below are some key highlights of the early reviews. ▼ List of Featured Articles (In alphabetical order for each segment) [Neo QLED 8K] Techaeris, Techradar [Neo QLED 4K] Newsweek, T3, Trusted Reviews [OLED] HD Guru, Home Cinema Choice, Sound & Vision [Q Symphony] Trusted Reviews Future-Proof Your Home Entertainment With Neo QLED 8K ▲ Samsung Neo QLED 8K Samsung’s Neo QLED 8K is at the forefront of cutting-edge screen technology, setting industry standards year over year. With the latest in upscaling technology and advanced features, the quality of Neo QLED 8K has been highly regarded for years, and the 2023 lineup now joins the ranks with positive reviews. At the center of Neo QLED 8K’s immaculate display is the Neural Quantum Processor 8K that manages numerous neural networks and algorithms. The SoC leverages artificial intelligence and machine learning technology to make sure every detail on the screen shines. Together with Quantum Matrix Technology Pro, it enables precise backlight control that illuminates every highlight while showing deep black levels. Outlets such as Techaeris highlighted the Neo QLED 8K, saying, “The 75″ 8K Samsung QN900C Neo-QLED TV is a fantastic television,” and ranked the device as a ‘Top Pick 2023’ for the outlet. The outlet noted that, “if you want to future-proof your entertainment space, the Samsung QN900C is an excellent choice.” TechRadar also praised the Neo QLED 8K (QN900C) for its upscaling technology, noting that “Samsung’s top 8K TV has a gloriously detailed picture,” thanks to its Neural Quantum Processor. “There were many moments while viewing when I silently uttered ‘wow’, and that’s certainly not something I find myself doing with every TV I test,” the review noted. (TechRadar, 02/2023) Bringing True-To-Life Colors and Striking Contrast With Neo QLED 4K Drawing from the technological advancements of the Neo QLED 8K lineup, Samsung’s 2023 Neo QLED 4K TVs are already making headlines for producing stunning visuals in pristine 4K resolution. Recognizing the QN95C for its screen technologies that provide quality viewing experiences for consumers no matter what they watch, Newsweek commended the TV, saying, “The Samsung 65QN95C is an incredibly bright, feature-packed 4K TV with everything that gamers and binge-watchers will love.” The review also stated that, “The Samsung QN95C is one of the best TVs you can buy, delivering near OLED black levels and great performance while gaming or streaming.” T3 honored the QN95C with its ‘Platinum Award’ and giving the TV five out of five stars in its review. In comparing it to other screens, T3 noted, “The Samsung QN95C delivers outstanding image quality that rivals any OLED on the market.” (T3, 03/2023) Trusted Reviews compared the QN95’s capabilities to other devices on the market as well, stating that, “There’s simply no other LCD TV out there that uses local dimming that limits backlight blooming as well as the QE65QN95C.” The publication also complimented the device’s Quantum Matrix Technology, noting, “Samsung has taken things a step further with their latest Mini LED TV, which boasts a massive increase in dimming zones — and the results are nothing short of spectacular.” The Neo QLED 4K’s Neural Quantum Processor 4K and Quantum Matrix Technology come together for brilliant detail and sensational contrast, as Trusted Reviews said, “Together with Samsung’s already well-established prowess when it comes to local dimming and power management, this huge dimming zone increase has the potential to take picture quality to a whole new level.” Game-Changing OLED Experience Powered by Neural Quantum Processor 4K ▲ Samsung OLED Samsung’s mission is, in part, to meet the diverse demands of consumers by providing them with a wide variety of screens for their homes. Its latest TV lineup offers a range of premium screens, with something for every scenario and every consumer, including Samsung’s 2023 OLED TVs that offer dynamic picture quality with deep black levels and lively colors. Samsung OLED features incredible peak brightness that does not sacrifice deep black levels or breathtaking contrast thanks in part to its advanced processing. HD Guru noted in its review that Samsung’s latest S95C enjoys, “a significant brightness boost while maintaining 100% color volume.” Home Cinema Choice also commended the S95C’s impressive color quality, giving the device a “Best Buy” distinction, and stating, “improvements in brightness and color punch have been achieved without seemingly any detriment to the deep black levels we’ve come to expect from OLED-based technologies.” Samsung OLEDs also retain the core strengths of OLED technology while overcoming the inherent limitations of OLED’s brightness by leveraging its Neural Quantum Processor 4K. “The 77-inch S95C delivers a potent combination of quantum dot OLED vibrance, reference-level color accuracy, and hyperfast gaming,” as noted by Sound & Vision. The reviewer also recognized the Samsung dedication to innovation, noting of the S95C, “It’s been a long journey to arrive at a TV that fully expresses creative intent right out of the box, but this is it.” Lifelike Soundstage Powered by Q-Symphony and Sound Remastering ▲ Speakers on the rear side of Samsung Neo QLED (QN900C) A key component to providing cinematic at-home entertainment is rich and immersive sound that complements a lifelike picture, which Samsung delivers in full through its 2023 lineup. Samsung 2023 TVs feature innovations such as Adaptive Sound+, which uses AI technology to remaster each sound object, ensuring all audio is clear and at just the right volume. It also continues to leverage Q-Symphony, applying AI to enhance the harmonic sound of combined TV speakers and soundbars. Samsung’s 2023 TV lineup has received numerous recognitions for its immersive soundscape, with outlets such as Trusted Reviews commenting that, “The QE65QN95C also offers an AI-enhanced version of Samsung’s Q Symphony feature this year, too, enabling the speakers in the TV to combine with those in a Samsung soundbar more effectively to create a larger, more detailed soundstage.” The outlet rated the TV as ‘Highly Recommended,’ and gave it five out of five stars. Samsung continues to revolutionize the industry, reinforcing its legacy as the global leader in the TV market for 17 years. To learn more about Samsung’s 2023 TV lineup, visit https://www.samsung.com. View the full article

Hearing Accessibility Features – Ambient Sound feature more Hearing Accessibility Features popup close Cognition Accessibility Features – Remembering frequently used courses (AI control) more Cognition Accessibility Features popup close Vision Accessibility – Features Relumino Mode for TV more Vision Accessibility popup close Mobility Accessibility Features – SmartThings & Bixby more Mobility Accessibility Features popup close View the full article

Samsung Electronics today announced the global launch of the KMC-W, an updated Windows version of the Samsung Kiosk, winner of an ISE Best of Show award from AV Technology at Integrated Systems Europe 2023. The new version of the Kiosk features an interactive 24-inch display that brings expanded software compatibility to advanced self-service display technology for the food and beverage, retail, travel and healthcare industries. The convenience of contactless technology has become critical for businesses to meet consumer demand across various industries and applications, including bill payments, drive-thru, self-ordering, smart cafés and unmanned fitting rooms. At the same time, touchscreen sanitation is one of the biggest concerns for consumers and a top priority for businesses. This has led to an increased application of antibacterial coatings and films on screens. The shatterproof film and UL-certified Antimicrobial Coating1 that Samsung applies to its Kiosk displays protect their screens and customers. “The retail landscape is changing based on consumer behaviors and rising demand for contactless and non-cash payment methods,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “As this trend accelerates not just in retail but also in the food and beverage, healthcare, travel and other sectors, the Samsung Kiosk is the future-ready solution industries need to respond to global demand.” Powerful Performance, Versatile Applications Built on the Windows 10 IoT Enterprise operating system (OS), the KMC-W expands the Samsung Kiosk’s OS compatibility to meet the needs of customers in various business environments. Powered by the 11th Gen Intel Core Processor,2 it offers high performance computing power and full compatibility with major ordering, point-of-sale and property management system software. Accordingly, the display comes equipped with various CPU options — including a choice of Intel Celeron 6305E, Core i3 or Core i5 processors — as well as fast 8GB DRAM memory and a 256GB SSD for greater storage capacity. “It’s great to see the launch of the new KMC-W, which leverages the 11th Gen Intel Core Processor Enterprise Edition and the powerful Windows 10 IoT Enterprise OS to expand customer choices,” said Analisa Roberts, General Manager, Global Device Partners at Microsoft. “With 8GB of DRAM and a 256GB SSD, it provides ultra-fast processing and ample storage space to meet evolving industry demands.” Offering more interfaces for third-party peripherals, the KMC-W supports a wide range of use cases across industries. Its extensive integration capabilities enable it to meet the needs of a wide range of businesses, from hotels and airports to convenience stores, restaurants, and pharmacies. Businesses can tailor their Kiosks for various scenarios, including using them as ID/passport scanners, external cameras, payment terminals, and vending machines. The KMC-W’s compact design and flexible features make it suitable for virtually any business environment. Its flexible installation options, which enable it to be affixed to a countertop, wall mount3 or a stand that can be positioned anywhere to seamlessly blend in with its surroundings, allow businesses to save time, cost and space without the need for additional construction. Enabling More Personalized Customer Experiences Around the World The Samsung Kiosk Tizen version, launched in 2021, allows businesses and retailers around the world to optimize the customer journey. With the new Samsung Kiosk Windows version, retails can enjoy the business advantages of the Kiosk display whether they use Tizen or Windows OS. In the Philippines, fast food chain KFC currently uses Samsung Kiosks on Windows OS at 63 locations. The Kiosks create an in-store digital experience for KFC customers, enabling them to self-serve and enjoy a more personalized and convenient visit. To continue enhancing its customer experience, the company will install Kiosks at more than 100 additional stores by the end of the year. French company LAPEYRE, which manufactures and sells equipment for home kitchens, bathrooms, doors, and windows, has installed Samsung Kiosks operating on Windows OS throughout its stores. As a growing franchise with 126 locations in France and 25 new stores set to open across the country by 2025, the company has partnered with Samsung to digitalize services to boost business and attract new customers. The rollout includes 100 Kiosks to display queue status, 70 Kiosks to support fast self-ordering, and 300 Kiosks for consumers to browse the company’s product catalog and customize their product using configurators on the kiosks, generating more sales and enhancing the customer experience. In addition, made-to-order restaurant company Duck Donuts Powered by GRUBBRR is currently utilizing Samsung Kiosks based on the Tizen OS. The company’s rollout enhanced the purchase experience at 30 of its stores across the U.S., improving customer satisfaction and operational efficiency. With personalized ordering and easy-to-read menus, Duck Donuts was able to strengthen its customer relationships and drive revenue. The KMC-W Samsung Kiosk model is currently available for purchase in more than 35 countries across Europe, North America, South America, Southeast Asia, Southwest Asia and the Middle East. For more information, please visit displaysolutions.samsung.com/kiosk. 1 This product has been treated with the biocidal substance Zinc Pyrithione. Antibacterial property does not completely protect users against bacteria and provides no protection against viruses including Covid-19. Coating applies only to the surface of the screen and its effect may vary depending on conditions of use. Available in select markets. 2 All trademarks are the property of their respective owners. Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries. 3 Wall mount and stand must be purchased separately. View the full article

To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022. To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs. ▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs Bigger, Better Viewing Experiences With Wider TVs With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences. “About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.” ▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings. Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.” Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021. As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said. Comfortable Viewing at Further Distances One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim. ▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience. “We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added. While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.” When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.” “We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added. From Viewing to Experience: Changing the Living Room Culture As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content. ▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store “Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.” “When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.” “TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated. View the full article

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Art enthusiasts and everyday consumers alike are constantly searching for new ways to connect with their favorite artist and art collections. The reverse is also true, with art institutions and museums around the world looking for new avenues to engage with art afficionados around the world. With the rise of digital platforms, the art world has become more accessible than ever before. Samsung Art Store is at the forefront of this revolution, providing a platform for art lovers to enjoy an extensive library of stunning artwork in the comfort of their own homes. Samsung Newsroom sat down with Cristina Alovisetti, General Manager of Museo Nacional Del Prado Difusion (Museo del Prado’s commercial company), to explore the relationship between in-person art experiences and digital displays. The Prado Museum is one of the most renowned art galleries and the longest standing partners of the Art Store. In this Q&A, we will dive into how art enthusiasts and institutions can benefit from digital art platforms and ultimately, how a combination of in-person art experiences and new technologies can inspire and offer new avenues of approach for artist and creatives. ▲ Museo Nacional Del Prado Samsung Art Store X Prado Museum: An Enduring Partnership Q: For those who are not familiar with the partnership, can you tell us a bit about Museo Nacional Del Prado and your role at the museum? The Prado Museum is one of the most prestigious art galleries in the world. Its permanent collection is essential in comprehending the evolution of European art and its most notable artists such as Velázquez, Bosch, Rubens and Titian. The museum’s international presence is also evident via its collaborations with other international institutions as well as its global digital footprint — including its website, social media channels and apps. As the general manager of the museum’s commercial company, I am proud to be a part of this institution since its creation in 2006. Our company’s primary goal is to promote the Museo del Prado brand, its collection and intellectual property rights while also contributing to the museum’s funding. We strive to establish a consistent and robust identity while creating partnerships that help us reach broader audiences. Q: Can you tell us more about how the partnership with Samsung Art Store came about and what benefits you see in the collaboration? We began collaborating with Samsung Art Store at the start of our gallery project upon the invitation from the Samsung Electronics Spain team. We were lucky enough to have participated in the 2017 inaugural presentation of the Frame’s partnerships in Berlin. Since then, we have continued to work together, updating and enriching our partnership. I believe the Art Store is an intelligent and respectful concept that values the artwork and the institution responsible for it. It represents a digital advancement that seamlessly harmonizes with our daily lives and habits. With this platform, I can discover and appreciate art in a convenient and accessible way. I can learn about the artists and their work and share my discoveries with others, which is a great benefit to the end users. Assessing the Current State of Digital Art Platforms Q: Digital art platforms have been gaining popularity as they provide accessible and enjoyable ways for users to own and appreciate artwork in their own homes. What direction do you see this trend taking and how do you think it will impact the art industry? The Samsung Art Store is an innovative platform that offers users a unique way to enjoy and access works of art from the comfort of their own homes. By providing a platform to view images of artwork, paintings, photography and more, the Art Store has made it easier for collectors to own and appreciate art. This technology could potentially have a significant impact on the art industry by providing new avenues for individuals to access and engage with art. The Art Store has the potential to integrate with personal environments and provide new opportunities for art collectors to showcase their collections. Overall, the increasing popularity of digital art platforms like the Samsung Art Store is likely to have a positive impact on the art industry by making art more accessible and enjoyable for a wider audience. Q: What differences do you see between showcasing the artwork in-person vs. digitally on the Frame? That is a great question. First, I think it’s important to note that we are talking about displaying images of artwork, not the artworks themselves. The way in which the viewer experiences the artwork will depend on whether it can evoke the same emotions as the original piece. While digital displays cannot replace the experience of seeing a Velázquez painting in person, it does offer the convenience of accessing and displaying high-quality images of these artworks in our own homes. Furthermore, being able to integrate digital artwork into our living spaces, just as we do with furniture or decorative objects, adds a new dimension to the way we experience and appreciate art. It offers new possibilities for enjoying and sharing art in our everyday lives and this is a great thing. Q: Have you observed any noteworthy trends or patterns in the way people engage with the museum’s online collections? It is fascinating to see how the public responds to the images displayed in the Art Store. The audience seems to be drawn towards decorative aesthetic and current trends influenced by other media, mirroring the purchasing patterns observed in our museum shops. Q: Can you share with us some of the most memorable pieces from your collection that are currently featured in the Art Store? Here are some carefully selected works from a diverse range of works from various painters, styles and themes spanning across different decades. These pieces showcase a range of subjects, from powerful portraits and mythological dances to exquisite details of flower catalogues, offering a glimpse into the beauty and richness of art history. ▲ Las Meninas (1656) by Diego Rodríguez de Silva y Velázquez (cropped for detail) Las Meninas is undoubtedly the best-known painting in the Museo del Prado and Velázquez’s most famous work. It is also the one which best sums up the characteristics of his art. In a large room of the Alcázar in Madrid, we see the Infanta Margarita, whose detail we can see in this image, flanked by two maids of honor or meninas. The picture has been interpreted in several ways. The centrality of the infanta Margarita and the reflection of the king and queen in the mirror appear to point to a political and dynastic significance. The presence of Velázquez in the same environment as the king, queen and infanta, and bearing the cross of the Order of Santiago and the chamberlain’s key as attributes of his social status, presumably constitutes a validation of his nobility and that of painting itself. ▲ The Garden of Earthly Delights Triptych (1490-1500) by Hieronymus Bosch The Central panel, with the four rivers of the world on the horizon, situates the scene on Earth. Carnal desire, represented by beautiful naked women and symbolized by an array of red fruit, becomes mankind’s driving force. The various earthly pleasures to which mankind yields instinctively and unconsciously are illustrated symbolically or specifically. The central panel depicts a Paradise that deceives the senses, a false Paradise given over to the sin of lust. ▲ Dance of Mythological Characters and Villagers (1630-1635) by Pieter Paul Rubens A group of peasants dance in agitated frenzy, accompanied by a flutist in a tree. The scene takes place in a landscape that recalls Italy, especially the villa in the background, whose shapes resemble those of the architect, Andrea Palladio. ▲ Hollyhocks (1872-1873) by Mariano Fortuny y Marsal (cropped for detail) Fortuny enjoyed painting flowers in bloom in his scenes. Attracted by their colors, he also made separate studies of them. His favorites were hollyhocks on account of their pleasing hues and the elegant verticality of their stalks, which is accentuated by the format used here. As the background is devoid of references, their corollas appear to float in an indeterminate space, with varying degrees of finish, and the ground layer is visible in some areas of the canvas. Exploring the Intersection of Art and Technology Q: What impact do you think recent technological advancements have had on artists, their creative process and the finished artwork? From my perspective, artists have been introduced to a whole universe of new technological tools, which may influence their creative process to varying degrees, depending on their individual preferences. There are some exceptional artists who have embraced digital tools to create amazing works. In my view, these advancements offer endless opportunities for artists, whether through new artwork or collaborations or both. Q: How can technology be used to make art more accessible and inclusive to a wider audience? Undoubtedly, digital technology has the potential to greatly expand the reach of art beyond physical spaces, allowing it to be appreciated in different languages and contexts. For example, many people who are unable to attend exhibitions can still appreciate works of art through digital access. Further, digital art platforms such as Samsung Art Store enable individuals to build their own “collection” at home, making art more accessible and inclusive to a wider audience. Visit the Samsung Art Store in The Frame to explore more of Prado Museum’s collection. View the full article

Samsung Electronics introduced a new free-to-play “Gaming Zone” with Samsung screens in collaboration with Xbox at Microsoft Experience Centers (MEC) in London and New York. In June of 2022, Microsoft’s Xbox joined Samsung Gaming Hub,1 the world’s first smart TV platform to include the Xbox App on Smart TVs.2 With this partnership, Samsung Gaming Hub users are now able to stream over 100 high-quality games through the Xbox App by subscribing to “Xbox Game Pass”. ▲ Visitors can play the Minecraft Legend at the Cloud Gaming Zone in London To bring the experience to more gamers, Samsung Electronics has teamed up with Microsoft to introduce a dedicated space where gamers can play their favorite Xbox games on the Samsung Gaming Hub. Multiple Samsung Smart TVs and gaming monitors have been installed in the MEC to provide an exciting and unique gaming experience. The Gaming Zone in both London and New York City across the Microsoft Experience Centers on Regent Street and Fifth Avenue, now have three dedicated gaming areas incorporating a wide range of Samsung gaming screens3 for everyone to enjoy — either as a seasoned gamer or those new to cloud gaming. ▲ The Living Room Zone in London features three 98-inch Neo QLED 4K HDR Smart TVs The three gaming areas are: Cloud Gaming Zone — featuring 55-inch Neo QLED Smart TVs for game streaming via the Samsung Gaming Hub. Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required. Just switch on your TV and play. Living Room Zone — showcasing three 98-inch Neo QLED 4K HDR Smart TVs in London and an 85-inch Neo QLED 8K TV at the store entrance in New York. Tournament Zone — with 24-inch Odyssey G3 Gaming Monitors (London) and 27-inch Odyssey G5 Gaming Monitors (New York) that give gamers the option to play games on Xbox Game Pass or Xbox console, providing flexibility for all gamers. Powered by Tizen, the Samsung Gaming Hub is an all-in-one game streaming discovery platform bridging hardware and software for a better player experience. Instantly play thousands of games from Xbox, Amazon Luna, NVIDIA GeForce NOW and Utomik, with Antstream Arcade and Blacknut coming in 2023.4 The Samsung Gaming Hub is the new home for gaming and entertainment with Twitch, Spotify and YouTube Gaming integration that gives players easy access to enhance their experience. No storage limits, no downloads, no console or PC required — all players need is a Bluetooth-enabled gaming controller and an internet connection to start playing. ▲ Gamers can compete simultaneously at the Tournament Zone in London “It is a great pleasure to work with Microsoft to deliver the impressive experience of Samsung Gaming Hub to global gamers,” said Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics. “Samsung Gaming Hub has been incorporated into Samsung Smart TVs and monitors demonstrating the evolution of the Samsung screen experience. Samsung will continue to advance this incredible service to attract global gamers by expanding its partnerships and innovative technology.” From London to New York, Samsung Gaming Hub is inspiring and connecting global gamers in new and exciting ways. In its collaboration with partners such as Microsoft, Samsung Electronics is helping to create next-level gaming experiences by leveraging its advanced Smart TVs and monitors in Microsoft Experience Centers. ▲ Samsung Electronics introduced a new free-to-play “Gaming Zone” with Samsung screens in collaboration with Xbox at Microsoft Experience Centers (MEC) in London and New York ▲ Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required ▲ Gamers at the Tournament Zone in London 1 Samsung Gaming Hub is only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud gaming apps can be downloaded from the TV App Store and accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners. 2 As of 2023 new models, Samsung Gaming Hub is supported by Samsung Smart TV models above CU7000, Smart monitors and Odyssey gaming monitors with smart features. 3 Installation products in London MEC include three 98-type Neo QLED 4K (QN90A), six 55-type Neo QLED 4K (QN95B) and 12 24-type Odyssey G3 (G32A). Two additional Odyssey Ark will be installed within May. Installation products in New York City MEC include one 85-type Neo QLED 8K (QN800B), four 55-type Neo QLED 4K (QN85B) and 10 27-type Odyssey G5 (G55A). 4 Service availability for partners may vary by region. Service subscription can be required by partners. View the full article

In 2022, Samsung Electronics announced its environmental strategy to achieve net zero carbon emissions by 2050. As part of these sustainability efforts, Samsung has expanded the use of recycled materials in plastic parts for its products. By 2030, Samsung aims to incorporate 50% recycled materials into its plastic parts and by 2050, aims to use 100% recycled materials for all of its plastic parts. Samsung’s SolarCell Remote exemplifies Samsung’s commitment to the environment, and as it celebrates its third anniversary, Samsung Newsroom is exploring how this eco-conscious product has progressed since its initial release in 2021, with perspectives from JongKeun Lee of H/W Platform Lab and HyunJoo Kim of Mecha Solution Lab. ▲ (From left) JongKeun Lee from H/W Platform Lab and HyunJoo Kim from Mecha Solution Lab Eliminating the Need for Disposable Batteries Samsung Electronics developed the SolarCell Remote to combat the environmental impact of discarding used batteries. It is the industry’s first rechargeable remote control, with a solar panel (solar cell) that can be charged by sunlight or indoor lighting. The remote can also be charged with a USB-C cable so consumers have many ways to charge their remote. “The level of carbon emissions from the SolarCell Remote, from production to disposal, is roughly one-third of that of the manufacturing of disposable batteries1,” said JongKeun Lee from H/W Platform Lab. “By eliminating the need for disposable batteries, not only are fewer resources consumed but carbon emissions are lowered by manufacturing fewer batteries over time.” Another remarkable feature is its low power consumption. The SolarCell Remote was designed to run on about 10% of the power that typical remote controls use. “Samsung made significant progress by drastically eliminating unnecessary outputs and operations, contributing to great energy savings,” Lee added. The SolarCell Remote Recycles More Than Six Tonnes of Waste Twenty-four percent of the plastics used in the SolarCell Remote come from recycled materials. This means more than six tonnes of waste are recycled for the annual production of 10 million SolarCell Remotes. This equates to about an 18% decrease in carbon emissions compared to production using conventional materials. This was no simple undertaking. It takes time and effort to develop and apply alternative materials made from recycled waste in a meaningful way. “With growing concerns about ocean waste, we looked carefully into many solutions. We chose to use recycled plastics from discarded fishing nets for 20% of brackets of the 2023 SolarCell Remote,” said HyunJoo Kim from Mecha Solution Lab. “Going forward, we aim to foster the use of these resources and utilize recycled plastics more aggressively.” “This year, we started using recycled plastics from discarded fishing nets. While they are costly and difficult to process, the end result is a higher quality of materials which contribute to our mission of everyday sustainability,” Kim added. “The process is quite extensive, from sorting out the waste to cleaning, removing toxic substances and improving material properties.” In recognition of this product’s environmentally friendly design, Time Magazine selected the SolarCell Remote as one of Time Magazine’s “The Best Inventions of 2022”. All of Samsung’s 2023 Lifestyle TVs are equipped with the 2023 SolarCell Remote. Samsung’s goal is to integrate more eco-conscious products and processes into a wider range of models across regions and empower consumers to live a more sustainable lifestyle. In addition, Samsung decreased the size of the SolarCell Remote by 25% in its latest iteration. This means that the remote control uses less plastic while enhancing the product’s usability. “As the SolarCell Remote became smaller, manufacturing uses less plastic and it became an ideal size for consumers’ hands, making it a better product all around,” Lee explained. Pursuing an Eco-Conscious Strategy With a Streamlined Approach So, what are Samsung’s next steps to enhance sustainability of the SolarCell Remote? “We are continuing to move in the direction of light, thin and small to keep the use of plastic low,” Kim said. “We are dedicated to creating a user-friendly remote control that consumes fewer resources and less energy,” Lee said. “Samsung’s ultimate goal is to empower users to control products with minimal effort while reducing the use of materials and energy. This could mean one day we get rid of the remote control entirely. The SolarCell Remote is a bold step in the direction of everyday sustainability and we can’t wait to show everyone what’s next.” The ambitious journey of the SolarCell Remote to contribute to a more eco-conscious lifestyle is just beginning. 1 Considering most TVs are used for seven years and an AA battery for their remote controls are replaced once in a year, the number of discarded batteries for a TV will be 14 every seven years. This means charging and using SolarCell Remote for seven years reduces carbon emissions by one third compared to using AA batteries. View the full article

Luxury hotels and resorts around the world are looking for ways to differentiate the guest experience. Hotel signage and displays play an important role in premium travel as they provide unique aesthetics throughout the premises and intensify the dimensionality of the space while communicating key information to guests. Atlantis The Royal, the new ultra-luxury experiential resort in Dubai, just announced its grand opening in 2023. Atlantis The Royal raises the bar for resorts everywhere, providing unrivaled experiences for guests amplified by Samsung Electronics’ cutting-edge display technology. From the lobby to the most luxurious suite, Atlantis The Royal and Samsung have collaborated to provide a fresh perspective on premium travel with an unparalleled guest experience. “Atlantis The Royal has set new boundaries in terms of architecture, and Samsung has played a key role in that feat,” said Anthony Lynsdale, Vice President of Information Technology, Atlantis The Royal. “We’ve leveraged Samsung’s LED solutions and curated specific content, from the fish tanks in the lobby to the journey into the spa, which has really elevated the guest experience.” Take a look below for an exclusive tour of Atlantis The Royal with Samsung.  Creating a Lasting First Impression With Scenes of the Ocean Upon entering the lobby, guests are greeted by three towering fish tanks. Fish swim in front of crystal-clear visuals, made possible by Samsung Smart LED signage (6m x 8.5m, 7.5m x 6m, 6m x 6.5m) hanging behind the tanks. This innovative display with unique and stunning visuals sets the tone for staying at the Atlantis The Royal, providing an experience unlike any other. Because the content of the aquarium displays can be changed, Atlantis The Royal is able to create different moods for guests. This flexibility helps the resort produce the right atmosphere for any occasion, from the middle of the day to VIP events at night. ▲ An awe-inspiring sight greets resort guests, made possible by Samsung LED signage behind the lobby fish tanks. ▲ An underwater vista on Samsung LED signage makes the resort lobby a unique, unforgettable space for guests. Elevating Every Space With Versatile Signage and Displays When visiting the rooftop infinity pool, called Cloud 22, guests are met with unbeatable views of Dubai and the Arabian Sea. Thanks to its high visibility, Samsung Outdoor LED Signage shines brightly even under the strong Dubai sunlight, and is used to light up the nighttime party beside the DJ booth, providing a one-of-a-kind ambiance. ▲ Samsung Outdoor LED signage sets the mood on the rooftop infinity pool, no matter how bright the Dubai sun shines. ▲ For parties, sunbathing or splashing in the pool, outdoor LED signage displays vivid images in any lighting. When visiting the spa to relax and unwind, guests are welcomed into the space by an enormous, curved LED screen from Samsung. The display illuminates the walk-in with LED HDR technology, showing crystal-clear scenes with brilliant colors and adding dimensions to the space. ▲ The curved LED screen guides guests into serenity with vivid colors and visuals that feel real. The Most Immersive Display Meets the Most Luxurious Room  ▲ Take a sneak peek at The Royal Mansion at Atlantis The Royal in Dubai (and The Wall in it) For the utmost experience at Atlantis The Royal, guests can retire to The Royal Mansion, the most luxurious suite in the resort. Measuring 146 inches with 4K (3,840 x 2,160) resolution, Samsung’s “The Wall” is installed in the mansion’s cinema room, delivering a fully immersive cinematic experience that makes your stay unforgettable. The sleek, modern design of “The Wall” blends seamlessly into the room’s chic and sophisticated interior, combining the highest quality technology and the most luxurious hospitality into one breathtaking experience. ▲ The Wall makes movies more impactful in The Royal Mansion’s cinema room with its 146-inch screen. Optimizing Every Occasion With High-Quality Signage ▲ Samsung displays provide upgraded visual experiences throughout the entire resort, including collaboration tools in the business meeting rooms, inspiring images in the yoga studio and in-room Samsung hospitality displays. Atlantis The Royal makes every guest feel like royalty. For business travelers, the executive meeting rooms feature Samsung interactive displays to maximize productivity and collaboration for visiting professionals. For those who aim to travel with their wellness intact, the resort’s gym has sky-high ceilings for an elevated workout experience, featuring an impressive display from Samsung in the yoga studio. The display’s content motivates guests with crisp clarity and true-to-life color representation. After exploring the property, guests can return to their rooms to unwind. All 795 rooms in the resort are equipped with Samsung’s hospitality displays to ensure every guest can be comfortable and immersed in their favorite content. Samsung and Atlantis The Royal have brought new creative concepts to life through this collaboration, delivering an unmatched luxury experience for guests while redefining the future of hospitality. View the full article

Samsung Electronics announced today that six models in its 2023 Neo QLED lineup have achieved the “Reducing CO2” certification from the Carbon Trust. This label is awarded to a product when its carbon footprint is proven to have been reduced year on year, a testament to Samsung’s efforts to enhance sustainability throughout the entire product lifecycle. “It’s rewarding to see Samsung’s sustainability mission recognized by a trusted organization, as we remain committed to creating products with the future of our planet top of mind,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As the world’s largest TV manufacturer, we recognize our responsibility to lead by example and will continue to leverage technology to drive positive change.” The Carbon Trust is a global climate consultancy founded by the UK government with the mission to respond to climate change and reduce greenhouse gases (GHGs). The organization calculates its carbon footprint certification by evaluating the amount of GHG generated1 throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. Notably, the label does not take CO2 offsets into consideration. The 2023 Neo QLED models obtained the certification in recognition of Samsung’s efforts to reduce the products’ weight and their power consumption during the use phase when compared to their predecessors. The six certified models include three Neo QLED 8K and three Neo QLED 4K screens.2 As Samsung aims to expand the scope of these efforts, it expects to earn carbon footprint certification for more than 20 models this year across its latest lineup of QLED, Crystal UHD and OLED TVs, as well as monitors and signage products. In 2021, Samsung Neo QLED became the first screen to receive the certification among 4K and higher resolution TVs. The following year, 16 models across Samsung’s 2022 lineup, including 11 models from the QLED, Crystal UHD and Lifestyle TV range, as well as five monitors and signage products, also obtained the certification. As the global TV leader for the 17th consecutive year, Samsung’s Visual Display Business continues to introduce eco-conscious products and practices for its display products. For more information on Samsung’s 2023 TV lineup, please visit www.samsung.com. 1 The Carbon Trust launched “Carbon Footprint Label” certificate program since 2007. 2 Neo QLED 8K (75QN900C, 75QN800C, 75QN700C), Neo QLED 4K (75QN95C, 75QN90C, 75QN85C) View the full article

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▲ (from left) Sarah Larsen Tobin, Vice President of Home Entertainment Marketing for Samsung Electronics America, talked about “More Wow Than Ever + Connected Living” with Martha Stewart, well-known American businesswoman and the Queen of Domestic Arts; Carl Nassib, American professional football player; and Rosario Dawson, who played Lara in Men in Black II, at Samsung 837, Samsung’s newly reopened experience store in New York on April 4. Unbox & Discover 2023: A Closer Look at the Global Launch Event Samsung’s subsidiaries worldwide have begun Unbox & Discover (U&D) 2023 in April to unveil new models in local markets and take preorders for new products. After a three-year hiatus from hosting the event in-person due to the pandemic, Samsung held its first offline U&D event to showcase its latest innovations. Major subsidiaries around the globe, including the U.S., Australia and Singapore hosted the event at special venues, bringing key retailers, media and influencers together to demonstrate the innovative experiences of Samsung 2023 TV models, centered on its Neo QLED 8K. This year’s U&D event theme was “Global One Launch”. All of the participating subsidiaries hosted events simultaneously around the globe, with both in-person and virtual components. Samsung Newsroom is taking a closer look at Unbox & Discover 2023, which provided rich customer experiences at landmarks around the world. ▲ Samsung Electronics America’s U&D held at Samsung 837 was filled with media and influencers. The subsidiary broadcasted the event on its official website for those who weren’t able to attend. Expanding Partnerships With Creators in America Samsung Electronics America introduced the Samsung Neo QLED 8K and 4K, highlighting upgraded features and larger screen sizes. The company added an ultra-large 98-inch model to the product lineup and unveiled more sophisticated, groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling. Amongst other media, TechRadar highly praised the QN900C, the top Neo QLED 8K model, for its industry-leading picture quality, saying “There were many moments while viewing when I silently uttered “wow,” and that’s certainly not something I find myself doing with every TV I test.” Samsung Electronics America plans to actively partner with various creators for a series of digital content to show how Samsung home entertainment products enhance connectivity and personalize experiences that improve our daily lives. Samsung Electronics America has also launched a limited time offer to celebrate U&D. Customers who buy the QN800C or QN900C from the official Samsung website or at select retail stores by April 16 will be given a free 32-inch Frame.  Modeling the Samsung Lifestyle in Australia On the other side of the globe, Samsung Electronics Australia hosted the offline U&D event and targeted key retailers, VIPs, media and influencers at WatersEdge in The Rocks, Sydney. To illustrate its “Screens for every Experience” theme, Samsung Electronics Australia demonstrated its lineup throughout different rooms in a model home. Various scenarios were played out to show visitors how Samsung TVs can integrate seamlessly into users’ lifestyles. ▲ Jeremy Senior, Vice President from Consumer Electronics of Samsung Electronics Australia explained Neo QLED 8K technology to visitors ▲ Influencers attended the event to see the new lineup and share content in real time across social platforms. They enjoyed hands-on time with the 2023 Samsung TV lineup and experienced various Calm Tech scenarios via SmartThings. ▲ Samsung Electronics Australia shared interactive content to its social media channels that reflected the demonstrations at the event. ▲ Aaron Mcnamara, Head of Product, AV from Samsung Electronics Australia explained the picture quality and features of Samsung OLED to highly engaged attendees ▲ Briellyn Turton, a renowned interior designer and stylist in Australia, hosted the U&D event, introducing various user scenarios to visitors Creating Buzz at Marina Bay Sands in Singapore ▲ Samsung Electronics Singapore organized U&D 2023 for retailers, media and customers at Marina Bay Sands from April 4 to 6. Visitors took part in a docent tour of the event set up, which included eight zones. Following the tour, visitors took to social media to share their experiences with new products. ▲ As part one if its virtual event, Samsung Electronics Singapore posted a snapshot of the event in real time on its official Instagram account. In the story, Dennis Jang, President of Samsung Electronics Singapore, introduced Neo QLED 8K to attendees (right). ▲ Visitors were welcomed with a docent tour focused on the picture quality and features of Samsung Neo QLED 8K. Twenty-eight media professionals who joined the event said that demo zones helped them better understand TV features. In particular, visitors enjoyed the Home Cinema booth and Sustainability booth, which showcased scenarios of ultra-large TV screens at home along with Samsung’s sustainability efforts. ▲ At Singapore U&D 2023, the CEO of National Gallery Singapore and a Dolby Atmos representative gave a speech on the partnership with Samsung Art Store and their efforts to improve users’ audiovisual experiences. Intimate Experiences With Screens Across Europe European subsidiaries, including Germany, the U.K., the Netherlands, Hungary and Serbia, also hosted the U&D event on and offline, catching the attention of local media. The subsidiaries hosted a countdown timer for U&D on their websites starting on April 5 to drive excitement and conversation leading up to the event. ▲ On April 5, Samsung Electronics Hungary brought ten media professionals who focus on tech, lifestyle and interior design to a local restaurant to provide them with first-hand experiences of the 2023 Samsung TV lineup. ▲ Samsung Electronics Hungary provided media with an intimate experience to wow the crowd and give new products’ design the proper space to standout. ▲ Media and product reviewers also experienced Samsung’s soundbar, the Q Series, which was released last year as the company’s top premium model. Samsung is also marking its ninth year in a row topping the global soundbar market by sales. ▲ On April 5, Samsung Electronics Serbia invited local media professionals to showcase 2023 TV lineup and Lifestyle TV lineup. Telegraf, a renowned local media outlet said, “This is an excellent opportunity to get acquainted with a large number of new devices at once, to see the entire Bespoke ecosystem. New TV devices also look impressive. ‘Home cinema’ is something that is more and more interesting to both us and the readers.” Unbox & Discover, Samsung’s global launch event, provided insights into this year’s product portfolio to a global audience, with customized experiences for each local market. The event provided a platform for attendees to hear from product experts and see the innovative product lineup for themselves ahead of their global roll out. View the full article

Samsung Electronics today announced that Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, has been outfitted with its industry-leading displays, including The Wall, as well as Samsung Smart Signage displays both indoors and outdoors. Following the 2023 grand opening of what has been dubbed one of the world’s top resorts, guests can now experience a new era of luxury complemented by Samsung’s latest technology. “At Atlantis The Royal, every detail has been considered to truly elevate the guest experience and fully equip our colleagues. Samsung has been an instrumental technology partner from construction to opening,” said Anthony Lynsdale, Vice President Information Technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.” Cutting-Edge Technology Lights Up Every Space for All-Around Luxury Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative modular Micro LED display, The Wall, on its property. Measuring 146 inches with 4K (3,840 x 2,160) resolution, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, with a one-of-a-kind, personal viewing experience unmatched by other displays. The slim, sleek finish of The Wall’s Infinity Design blends in naturally with the suite’s refined elegance. Throughout the property, various types of Samsung Smart Signage have been installed to entertain guests and provide unique customer experiences in each space. In the hotel’s awe-inspiring lobby, Samsung Smart LED Signages have been installed on three large water tanks that draw visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging-type signage between the tanks and the walls to project incredible scenes, including fish swimming in the sea. The hotel’s spa and gym feature impressive displays with Samsung Smart LED Signage from the company’s IER series, which leverage LED HDR technology for crystal clear picture presentation. Built to accommodate various installation space requirements, these flexible signage displays allowed the team at Atlantis The Royal to provide an immersive viewing experience in the spa and gym areas. By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly, even under direct sunlight, to entertain and communicate effectively with guests. The outdoor IP65 validated design protects it from dust and water and ensures continuous operation in any conditions. Samsung Smart Signage has also been installed in restaurants and meeting rooms to enhance guests’ comfort and communication while boosting staff efficiency. Guests of Atlantis The Royal will be treated like royalty thanks to the 957 Samsung hospitality displays that have been installed in the hotel’s 795 rooms to provide the ultimate personalized viewing experience. “We are privileged to work with Atlantis The Royal and provide guests with a new level of luxury unlike anything they’ve experienced before,” said Doohee Lee, Vice President and Head of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.” From The Wall’s awe-inspiring picture quality in the Royal Mansion to the smart signage installed throughout the property, Samsung’s displays work within the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hospitality technology. View the full article

Samsung Electronics has been recognized as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022. Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences. In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form. This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts. ▲ HW-Q990C Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub. “Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.” According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025. For more information, please visit https://www.samsung.com. View the full article

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