Samsung Newsroom

Samsung Electronics today announced it is welcoming 12 of Salvador Dalí’s most striking masterpieces to Samsung Art Store1 in partnership with the Fundació Gala-Salvador Dalí, the private cultural institution founded by the painter himself with the mission of promoting his artistic, cultural and intellectual works in Spain and abroad. Salvador Dalí is globally recognized for his surrealist style characterized by dreamlike imagery, mind-bending illusions and meticulous attention to detail, which made him one of the most enduring and enigmatic artists of the last 100 years. With paintings that invite the viewer to step closer and examine unexpected interplay between the bizarre and mundane, Dalí has been captivating audiences since his first work was displayed in Barcelona, Spain in 1925. “This partnership with Samsung gives the Fundació Gala-Salvador Dalí a global stage for sharing Dalí’s dynamic masterpieces and legacy with an entirely new, digitally native generation,” said Andrea Fisher-Scherer, Managing Director of Merchandise Licensing at Artists Rights Society, the organization that helped secure an agreement between Fundació Gala-Salvador Dalí and Samsung. “These pieces, selected especially in partnership with Samsung Art Store, allow us to show off Dalí’s most striking masterpieces and the stunning display The Frame is capable of.” The featured works — including some of the artist’s most notable pieces like “The Persistence of Memory” (1931), “The Temptation of St. Anthony” (1946) and “Swans Reflecting Elephants” (1937) — have been curated by Samsung and sourced from the Fundació Gala-Salvador Dalí as well as other leading global institutions and private collections. Dalí, born in the Catalonian town of Figueres in northeast Spain spent much of his life in that region, creating groundbreaking artworks which would go on to inspire artists and viewers alike for generations. But Dalí always aspired to share his artistic vision with a much wider audience, bringing his striking, surrealist paintings to exhibitions in Paris, London and New York — and simultaneously seeking creative inspiration and collaboration with world-renowned artists and intellectuals of his time including Coco Chanel, Sigmund Freud and Pablo Picasso, among others. In honor of Dalí’s international legacy and the high demand for Dalí artworks on the Samsung Art Store, Samsung recognized the importance of securing this all-important partnership for lovers of art across the globe. Similarly, Fundació Gala-Salvador Dalí is expanding how they can provide instant, digital access to some of Dalí’s most artistically significant artworks to millions with this special partnership. “Samsung Art Store connects millions of The Frame owners with world-renowned art from hundreds of museums, institutions and private collections across the world, and we’re thrilled to partner with Fundació Gala-Salvador Dalí to bring the platform’s most searched-for and requested artist to Samsung Art Store,” said Daria Greene, Global Curator at Samsung Art Store. “These artworks from Dalí’s incredible catalog are as unique and visually arresting today as they were the day they were painted, and we’re so delighted to be giving them a digital platform for new audiences who can enjoy them outside of a museum and right from a home.” “One of his greatest desires was to be known and that his art arrived to a wider audience,” said Clàudia Galli, Art Historian at Fundació Gala-Salvador Dalí. “Dalí would be really impressed to be in people’s homes.” Alongside these new pieces from Dalí, viewers can explore thousands of additional artworks from masters such as Claude Monet, Johannes Vermeer and Julia Contacessi in the Samsung Art Store, available for instant display on The Frame. Additionally, Samsung Art Store features art from major global institutions such as the Victoria and Albert Museum in London, the National Gallery Singapore, the Belvedere Museum in Vienna, the Prado Museum in Madrid and the Berlin State Museums. To honor Dalí’s arrival on the Art Store, a short documentary celebrating his life and work will be launched on August 8 as part of Samsung’s “Meet the Artist” video series. Watch the full “Meet the Artist: Salvador Dalí” documentary here. 1 A single user subscription for Art Store costs $4.99/month or $49.99/year. View the full article

Samsung Electronics today announced that FIFA+ is the latest global addition to the list of channels on Samsung TV Plus,1 its free ad-supported streaming TV (FAST) service. This new addition forms part of the continued growth of Samsung’s sports offerings available to its users. The free FIFA+ channel on Samsung TV Plus2 will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game. Additionally, users in Brazil and Italy can access full live matches of the FIFA Women’s World Cup on Samsung TV Plus. The tech tie-up builds upon the existing sports content available on Samsung TVs, which includes the DAZN Tizen app, DAZN FAST+ (Austria and Germany), the DAZN Women’s Football Channel (Australia and New Zealand), the Tennis Channel (Austria, Germany, India, the Netherlands, Switzerland and the U.K.), DraftKings Network (the U.S.), CBS Sports HQ (the U.S.) and other channels on Samsung TV Plus. Samsung TV Plus is Samsung’s free, go-to source for entertainment and sports that delivers thousands of TV shows, movies and sporting events to millions of Samsung Smart TVs, Galaxy devices, and in several markets select Family Hub refrigerators and the web. “Samsung is delighted to be adding the FIFA+ channel to Samsung TV Plus, thereby expanding the roster of sports content available on Samsung TVs and Galaxy devices,” commented Richard Jakeman, Head of Business Development at Samsung Electronics Europe. “Launching globally with a rich lineup of curated FIFA+ content will add incredible value to our customers, and with the FIFA Women’s World Cup 2023 continuing, they’ll also be able to experience content that marks the next exciting chapter in the Women’s game.” The announcement comes as the highly anticipated Women’s World Cup 2023 in Australia and New Zealand continues apace. FIFA+ will offer customers access to thousands of hours of content about football’s greatest stories. The channel’s Originals are full-length documentaries, docuseries and shorts, delivering global storytelling around the Men’s and Women’s game. They include “The Happiest Man in the World” (the genius, maverick, mentor and rebel that is Ronaldinho), “Croatia: Defining a Nation” (the story of how a group of footballers defined a new nation through football) and “Bravas de Juárez” (the inspiring sacrifices behind the dream of a Latin American women’s football team), among countless others — in both long- and short-form. The Archive, meanwhile, will become home to every FIFA World Cup and FIFA Women’s World Cup match ever recorded on camera. In addition to full match replays, editorial style programming will also be available, including tournament match highlights, goal packages, team-focused programming and dedicated player profiles. “Collaborations like this are helping us transform the face of FAST,” said Alex Hole, VP & GM of Samsung Electronics Europe. “With the inclusion of live content from major sporting events, our TVs are turning into hubs of premium sports content, redefining our understanding of what FAST can offer.” About Samsung TV Plus Samsung TV Plus is Samsung’s free ad-supported streaming TV (FAST) and video-on-demand service which offers nearly 2,000 channels globally as well as thousands of shows and movies on-demand spanning news, sports, entertainment, auto, design and more. One of the first FAST platforms from a device manufacturer, Samsung TV Plus is directly integrated into all 2016-2023 Samsung TVs, available on Samsung Galaxy mobile devices and completely free without any subscription or login required on the web. It is also available on Samsung Family Hub refrigerators in the United States. 1 Samsung TV Plus is a free, go-to source for entertainment and sports, available to Samsung Smart TV, Mobile and Tablet customers. Samsung TV models manufactured after 2016 and mobile devices with access to Android 8.0 or higher will have Samsung TV Plus already built in. If your device is compatible, you will be able to download it directly from the Galaxy and Google Play stores. Samsung TV Plus is available on select Samsung refrigerators and the web only in the U.S. 2 Samsung TV Plus is only available in South Korea, the U.K., Germany, Switzerland, Austria, France, Italy, Spain, the Netherlands, Sweden, Denmark, Norway, Finland, the U.S., Canada, Australia, New Zealand, India, Brazil and Mexico. The mobile app is only available in South Korea, the U.S., Canada, the U.K., Germany, France, Italy, Spain, Switzerland, Austria and India. View the full article

Samsung Art Store continues to draw the attention of art enthusiasts worldwide, offering an expansive collection of impressive artwork and photos directly to their homes. Among the many distinguished artists featured on the platform, Wolf Ademeit has earned a special place in the hearts of Art Store visitors for his renowned black-and-white animal photos. Since partnering with Samsung Art Store in 2017, Ademeit has quickly become one of the platform’s most beloved photographers. Samsung Newsroom sat down with Ademeit to discuss the photographer’s distinct approach to animal photography, his commitment to authenticity and creativity and his collaboration with Samsung Art Store. ▲ Wolf Ademeit Behind the Lens: An Exploration of Wolf Ademeit’s Approach to Animal Photography Q: What attracted you to photography? Give us a brief overview of your journey as an artist. I came across photography as a child. I started by capturing my friends with my dad’s 6×6 camera. During lithography training, I worked with professional photographers and discovered monochrome photography – perhaps, this experience inspired me to pursue black-and-white photography. My artistic style hasn’t changed much throughout my career. The biggest evolution has been that I have started to take color photos for my “Art of Animals” series since I realized color is fundamental to fully capturing some animals. Q: What influenced your interest in animal photography? What messages or emotions do you look to convey? While my background is in portraits, I decided to visit a zoo when I was testing my 500mm lens. As I walked in, I saw a calendar that didn’t photograph the animals in the most favorable way. That’s when the concept for my “Art of Animals” series was born – frankly, to publish a calendar of my own to do justice for those animals! My goal was to photograph zoo animals in an artistic way to highlight their elegance and beauty. Q: How do you determine which animals to photograph? That’s more by chance. My pictures are not meant to be a documentary of these creatures. Instead, they demonstrate the animals artistically as individual creatures or species. It’s important for me to capture their beauty, elegance and emotions. I mostly look for dynamic animals before deciding whether the photo could be compelling, considering lighting, perspective and background. For example, when I photograph predatory cats such as cheetahs, I pay close attention to the setting because a chaotic background may camouflage the subject. ▲ Splash Q: Are there any memorable experiences from your photography sessions? I had a near-death experience with “Splash” when I attempted to photograph a polar bear shaking his fur dry when he got out of the water in his enclosure. Without thinking twice, I climbed a small wall behind me to get a better view. Unfortunately, the safety glass was slippery, so I lost balance because of my heavy backpack and fell about five meters down a staircase that led to the basin where the polar bears were. Thankfully, I was able to hold onto some branches just in time, and the photo turned out as I had hoped. Photography in the Digital Age: Wolf Ademeit’s Collaboration With Samsung Art Store Q: As a long-term partner of Samsung Art Store, can you please tell us how this partnership has influenced or expanded your work and exposure? The collaboration with Samsung Art Store was very professional from the beginning. I was pleased to see my photos from the “Art of Animals” series showcased on The Frame – which boosted my visibility and led to a considerable increase in the number of Art Store users. As a photographer, I naturally want to present my work to a wider audience. With The Frame and Samsung Art Store, viewers can easily access high-quality art at home. There is a big difference between viewing a photo on a giant TV screen instead of on a desk monitor. The Frame’s matte display reduces reflections, delivering a more immersive experience for viewers just like real paper prints in a gallery. Furthermore, most printing services only offer color options, resulting in black-and-white prints with color cast or gray-white prints with too little contrast. That’s why I produce my own photos exclusively on real, chemically-developed Ilford photo paper – or use The Frame, which is just as reliable. ▲ Cheetah Q: Among your artwork, “Cheetah” is particularly popular in the Art Store. Could you explain the inspiration behind this photo and why you think it resonates with viewers? Animals cannot be directed. You can only hope that a situation unfolds as desired. In this picture, something nearby caught the cheetah’s attention. He jumped on the tree trunk and immediately went into hunting mode. “Cheetah” portrays both the tension and desire as well as the beauty and grace of predatory cat species. The cheetah’s expression is authentic and wonderfully visible. Q: Out of all your photos in the Art Store, which three pieces best convey the characteristics of the subjects on The Frame? Please provide a brief explanation for each piece. For artists, each piece of artwork is meaningful. “Bow,” “Three Wolves” and “True Love” are my favorite photos because high-quality monochrome images are difficult to find these days. ▲ Bow “Bow” is one of my most beautiful photos. I like the graphic layout and the portrayal of the giraffe’s distinctive long neck. I saw the piece displayed on The Frame at a friend’s house a while ago, and it blew me away. An Ilford photo print the size of The Frame would probably be more expensive than the Frame itself. ▲ Three Wolves “Three Wolves” is an action shot of three wolves. Only the wolf in front paused for me, but with a little luck, I caught all three at just the right moment. On The Frame, grayscale tones are displayed optimally and appear color neutral. Most reproductions on color printers fail to depict these hues as accurately. ▲ True Love For “True Love,” I had to push my camera to its limit. While the elephants in motion made the shot difficult to capture, the intimate scene and playful touch between the two elephants convinced me to include it on the Art Store. Exploring Creativity and Authenticity in Ademeit’s Photography Q: Your portraits of animals offer a glimpse into the emotions and personalities of these creatures. How do you capture their subtle characteristics and emotions? Photographing animals requires patience and concentration while the animals work their way into the positions I’m envisioning. Unlike human models, you cannot move or instruct the creatures. I have to be ready to capture them at a moment’s notice since they won’t stay in the same location. For “Vortex,” I visited the zoo repeatedly for many months until the zebra laid down in the exact position I wanted. ▲ Vortex Time and perseverance allow me to capture each creature’s raw emotions. Animals show their feelings just like humans – but often, their expressions are much more unfiltered than ours. In some ways, I photograph animal portraits as I would human portraits. Q: How have technological developments altered the way people engage with art? Technology is rapidly changing how we view artwork. Photographers are constantly challenged to upgrade equipment, which may improve the technical quality but not the artistry of photos. Many of my Art Store pieces were taken with cameras that are rather outdated compared to current models. Today’s technological advancements allow anyone to take an aesthetic photo using a camera or mobile phone. Q: Do you have any words of wisdom or advice for aspiring photographers who admire your work? Personally, I look for a background in which the animal in the foreground will stand out. Then, I imagine what will happen next. For example, when the animal is lying down, I try to guess what direction it will move. I have conducted several workshops on zoo photography – some of them for beginners using simple equipment. With a little guidance, these photographers took very good shots. In the end, it’s not the technique, but the creativity that makes the difference. Wolf Ademeit’s photography will be featured in the August collection, “Top Ten Photographers,” on Samsung Art Store in celebration of Photography month. Visit Samsung Art Store in The Frame to see more of Ademeit’s stunning pieces. View the full article

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Samsung Electronics is proud to share that its Odyssey OLED G9 (G95SC) has been recognized as a leading gaming monitor in the market by top industry media outlets. Since launching in June of this year, the Odyssey OLED G9 has received a multitude of accolades — Editors’ Choice, Recommended and Top Pick 2023 — for its distinguished features and immersive gaming experiences. ▲ Samsung Odyssey OLED G9 has been recognized by a number of top industry media outlets The Odyssey OLED G9 is the first OLED monitor to offer Dual Quad High Definition (DQHD; 5,120 x 1,440) resolution with a 32:9 ratio. The high pixel density (110PPI) displays more detailed game content. With the large and widescreen ratio, users lose themselves in the super-ultrawide view — equivalent to two QHD screens side by side. Additionally, its rapid 0.03ms gray-to-gray (GtG) response time and 240Hz refresh rate offer players a competitive edge. ▼ List of Featured Articles (In alphabetical order for each segment) Reviewed.com Stuff Techaeris T3 Reviewed.com described the Odyssey OLED G9 as a “luxurious gaming monitor with lavish color, and the best gaming monitor we’ve tested to date.” As a result, the Odyssey OLED G9 received the site’s highly coveted Editors’ Choice award. The article highlighted the Odyssey OLED G9’s crisp motion clarity, luxurious design and useful built-in smart TV features. Furthermore, Reviewed.com emphasized: “Gamers will easily fall in love with the Samsung Odyssey OLED G9. It has the color and contrast needed to deliver a sense of realism and depth, the sharpness required to provide detail and the fast motion clarity for fluid and responsive gameplay.” The Odyssey OLED G9 also received a five-star review from Stuff, as “a vast, gorgeous OLED screen with jaw-dropping performance to match” and “one of the best gaming monitors around right now.” While reviewing the monitor, Stuff focused on how the features of the Odyssey OLED G9 are an “absolute joy to experience,” concluding it is “easily one of the best, most spec-packed monitors ever made.” Additionally, Techaeris named the Odyssey OLED G9 as a recipient of its illustrious Editor’s Choice and Top Pick 2023 awards. Since the product features an impressive OLED display, color, contrast, 240Hz refresh rate and has received many 10/10 ratings, Techaeris explained: “The G95SC provides that immersive and enveloping experience that every avid gamer is after. If you have the itch to buy a DQHD gaming monitor, the G95SC will scratch it, unquestionably.” T3 shared that the Odyssey OLED G9 “brings a new level of immersion” and provides a “truly top-tier” and “untouchable” visual experience. The review team was so impressed with the monitor, they awarded it a five-star review and gave it the T3 Platinum Award score. T3 stated that the Odyssey OLED G9 is “a stunning monitor that gamers will love.” ▲ e-Sports star Faker, of T1, sits by a Samsung Odyssey OLED G9 The Odyssey OLED G9 is gaining popularity in countries around the world. In North America, 1,800 units were initially produced with the prepared stock selling out in less than two weeks while 700 units were sold in Europe. In Korea, the 100 available units were sold out in an hour, demonstrating the monitor’s market popularity. Based on the first quarter of 2023, Samsung Electronics maintains a 23% global market share in gaming monitors with a refresh rate of 100Hz or higher, retaining its lead for the fifth consecutive year. “We are honored to have the Odyssey OLED G9 be recognized by leading industry reviewers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “When we released the Odyssey OLED G9 initially, we knew it would raise the bar for all OLED monitors. We envisioned a device only Samsung could deliver, that offered unrivaled picture quality and innovative gaming features. It brings us great joy to see that we have exceeded gamers’ long-desired wishes with exactly that.” View the full article

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Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, today announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world. “This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.” To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.” This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide. Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market. For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. About Warner Bros. Motion Picture Group Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release. View the full article

Start Date Aug 22, 2023 - Aug 22, 2023 Location Samsung Seoul R&D Campus View the full blog at its source

View the full blog at its source

View the full blog at its source

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As technology continues to advance and becomes more crucial to the creative process, the boundaries of art have grown to encompass digital illustration, animation, motion graphics and more. By blending the capabilities of technology with the beauty and diversity of art, creative professionals are harnessed with the power to make their creations more lifelike than ever before. Samsung Electronics’ ViewFinity S9, a 5K monitor for creatives, has set the standard for high-resolution monitors and empowered creative minds to unleash their best works. Samsung Newsroom sat down with two 3D designers at DEVSISTERS to explore how the ViewFinity S9 is helping them bring 2D characters to life. ▲ 3D Lighting/Compositing Artist Sangyi Kim (left) and 3D General Motion Graphic Designer Sena Yoo from DEVSISTERS Since its establishment in 2007, the DEVSISTERS have provided popular games and services centered on Cookie Run IP (Intellectual Property), including a mobile runner game, “Cookie Run: OvenBreak,” and a mobile RPG, ”Cookie Run: Kingdom.” Cookie Run games have a total of 200 million players worldwide. The DEVSISTERS plan to expand their business from mobile games to include PC, console and VR games, as well as TCG, animation and licensing in the future. Q. Can you briefly introduce yourselves and tell us about your roles in 3D design? Sangyi Kim: I am responsible for Lighting — creating natural light and shadows to spotlight 3D characters and objects. I also handle compositing — combining 3D elements and effects from different sources into a single cohesive image. During the Lighting process, I focus on color expression to enhance each character’s personality and charm. Sena Yoo: I am in charge of marketing content planning for 3D-based Cookie Run, 3D General Motion Graphic Design and Lighting. My major focus is on making 3D characters converted from 2D more dynamic with stories and motion graphics. Q. What was your most recent 3D creation using the ViewFinity S9? How was the experience? Sangyi Kim: As part of a collaborative project with Incheon International Airport Corporation, we recently had an exciting opportunity to create 3D content for the Media Tower in Terminal 1 at Incheon International Airport, to be on display until late August. The project required us to be meticulous as the content is displayed on a 27-meter screen, meaning that even the smallest imperfections can really stand out. Fortunately, the ViewFinity S9 enabled us to review the content and visualize how it would be displayed to accurately identify any aspects that needed to be improved. Sena Yoo: The Pivot feature was helpful when editing vertical videos as all we had to do was flip the monitor. I was concerned about the possibility of flickering and visual noise while displaying the content at a high resolution at the Media Tower. However, the ViewFinity S9 allowed me to check these issues in advance. What’s more, it was essential for the Cookie Run characters to have fluid and detailed motions to convey the joy and excitement of travel at the airport. That’s why the ViewFinity S9 was the perfect monitor for this project. Q. What are the differences between the ViewFinity S9 and other monitors you have used in the past? Sangyi Kim: Adding light elements such as contrast and depth is very important as this makes the characters more realistic. The ViewFinity S9 precisely presents colors and light the way it was meant to be seen, ensuring smooth color gradation and avoiding the color clumping common in other monitors. Another impressive feature is how the monitor precisely displays both the light and dark parts of an image without distorting the color. The difference is visible — the color expression and detail on the ViewFinity S9 is simply superb, and it significantly boosts productivity. Sena Yoo: ViewFinity is capable of showing the full spectrum of colors even in bright highlights or shadows. That’s the biggest difference I’ve noticed. When we’re applying final touches to the video, we could easily check for whiteout1 or overly dark areas in images with shadows before exporting. We could see the video as it was meant to be seen before playing it on the Media Tower. It helped a lot. Q. What is the most satisfying feature of the ViewFinity S9? Sena Yoo: I was satisfied with the ViewFinity S9’s 5K resolution, as poor resolution can reduce the details of an image. Furthermore, the monitor clearly defines highlights and shadows, enhancing the clarity of the content. Sangyi Kim: I love the flexibility of the ViewFinity S9. I can move the interface anywhere on the screen, meaning I have much more space to work with. On top of that, the monitor’s Matte Display effectively reduces reflections or glares from lights. I can focus on my work more comfortably without a light shade or a monitor hood. Q. Are there any other features you want to highlight? Sangyi Kim: Many 3D designers prefer CPU rendering rather than GPU rendering as it is more productive. As such, they prefer using monitors with Windows OS. However, I’ve noticed there are few monitors that support both 5K resolution and Windows OS. The ViewFinity S9 is a perfect choice for 3D designers who are looking for Windows OS compatibility. Sena Yoo: During meetings, we often share materials on a screen. Before, sharing screens was a hassle. But with the ViewFinity S9, we can conveniently share our work wirelessly on anyone’s monitor. Plus, the monitor is an all-in-one product that provides a variety of features for the creative process. Q. Is there anything else you would like to share about the ViewFinity S9 with designers? Sena Yoo: For designers, the monitor is a sketchbook and a paintbrush. They need to express everything on a monitor as if it were a sheet of paper. Therefore, a monitor and its resolution are critical factors to consider when working in the 3D art industry. I believe the ViewFinity S9 is an ideal companion for 3D designers, as it supports ultra-high 5K resolution and advances work efficiency. Sangyi Kim: I really believe ViewFinity was made with designers and creative professionals in mind. The colors are precise and the monitor is sleek and beautiful. It shines by itself. It gives you a real lift in terms of productivity. I can’t recommend it enough. 1 Whiteout: A phenomenon caused by extreme white areas, making objects hard to identify and distorting the perspective View the full article

Samsung Electronics today announced it is expanding its ViewFinity monitor lineup with the global availability of the 27-inch ViewFinity S9 (S90PC model). The launch of the ViewFinity S9 strengthens Samsung’s high-resolution monitor lineup following the introduction of the ViewFinity S8 (S80PB model) in June 2022 which featured an Ultra High Definition (UHD) resolution. The new ViewFinity S9 is optimized with all the tools needed in industries like graphic design and photography and also being named a CES Innovation Award honoree in 2023. “Our new 5K monitor is designed to deliver the highest performance and best experience for professionals in creative and visual industries,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “With the ViewFinity lineup, we will provide creatives with top-notch visual experiences, along with the lifelike color clarity and versatile connectivity they need to achieve the best in any project.” The new ViewFinity S9 offers a 27” screen with 5K (5,120 x 2,880) resolution for a workspace that’s over 50% bigger than other UHD monitors, with exceptional picture and text clarity. It allows for professionals to work on ultra-high resolution content without needing to zoom in, so they can view their projects in 5K while still keeping all their editing tools visible on screen. With 99% DCI-P31 and 218 PPI (pixels per inch), the ViewFinity S9 provides more saturated and vivid colors with crisper details, perfect for those who rely on visual fidelity.2 Furthermore, a typical brightness of 600 cd/m2 makes it easy to work in nearly any lighting environment. Samsung’s calibration technology helps users achieve the accurate color they want. During production, the monitor’s color is factory calibrated for incredible Delta E <21 accuracy immediately out of the box.3 The ViewFinity S9 uses the Smart Calibration feature controlled with smartphones,4 which is the first in the industry, and users can conveniently customize the ViewFinity S9’s screen for precise settings without expensive, complex calibration equipment whenever they want. Using the SmartThings app, users can choose to calibrate in basic mode for a quick and easy adjustment of white balance and gamma settings, or they can use professional mode for complete control of color temperature, luminance, color space and gamma settings. Users can start this process simply by pointing their smartphone camera at the ViewFinity S9’s screen, and after calibration, they can view a report detailing the adjustments made and the Delta E color accuracy. The ViewFinity S9 also supports its users with TUV-certified Intelligent Eye Care features to reduce eye strain, even over extended periods of use. Additionally, Samsung’s Matte Display limits light reflection and glare on the monitor, minimizing distractions while working. The visual performance of the ViewFinity S9 is enhanced by features designed to make professionals’ lives easier. The ViewFinity S9 features versatile connectivity for users of both Mac and Windows PCs, with Thunderbolt 4 and mini DisplayPort inputs in addition to USB-C. The Thunderbolt 4 compatibility allows users to charge devices with up to 90W of power and transfer data reliably at speeds up to 40 Gbps.5 The monitor comes equipped with a built-in 4K SlimFit camera that connects via pogo pin without additional cables or equipment. The camera’s high resolution delivers crystal clear quality for video calls on apps such as Google Meet. The camera tilts to fit the angle of your monitor, and Auto Framing6 keeps you visible and in-shot, even when you shift position. The ViewFinity S9’s slim metal design works for any space. With its ergonomic design, this product provides comfort and improves productivity by adjusting to almost any position or posture. A height adjustable stand matches the user’s eye level, and the screen can tilt to match viewing angles. In Pivot mode, the screen rotates 90 degrees, so users can read long documents with less scrolling. With VESA mount compatibility, users can save space and keep desks clutter-free. Embedded Smart TV apps give users the full TV experience when it’s time to switch to entertainment after work. Instant access to popular streaming apps and shows without a separate PC, built-in speakers with Adaptive Sound+ that automatically adjust noise levels and a remote control make this a well-rounded monitor for both work and play. The ViewFinity S9 will be available for purchase globally from June 26, 2023, with launch schedules varying by region. For more information about Samsung’s high resolution monitors and the full ViewFinity lineup, please visit: https://www.samsung.com/. Specifications S90PC Display Screen Size 27” Panel Type IPS, Flat Resolution 5K (5,120 x 2,880) Color Gamut DCI-P3 99% Brightness (Typical) 600 cd/m2 Refresh Rate (Max) 60Hz Response Time 5ms (GtG) Contrast Ratio (Static) 1000:1 Matte Display Yes Features Calibration Smart Calibration Intelligent Eye Care Adaptive Picture / Eye Saver Mode / Flicker Free Camera 4K (3,840 x 2,160), In-box Smart TV Apps Yes Gaming Hub Yes (KR, US, CA, BR, GB, FR, DE, IT, ES) Interface Connection Types 1 Thunderbolt 4 (90W) 1 miniDP, USB-C (3DN) Design Stand Type HAS / Pivot / Tilt Wall Mount 100×100 1 Color representation calculated in CIE 1976. 2 Color accuracy figures may vary based on the measurement device and the measuring point. Screen features may vary depending on system environment, such as computer components, duration of use, or other factors. 3 Factory calibration is measured for accuracy in sRGB under shipment conditions. Value may vary depending on the measurement environment. Users can find the factory calibration report in the on-screen display (OSD) settings. 4 Smart Calibration is available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later, and the second generation iPhone SE 2 or later. It requires the latest version of the SmartThings app. 5 Certain devices using MacOS 13 may have limited compatibility. 6 Auto Framing works when using the built-in applications. View the full article

It is no secret that Samsung Electronics — the global leader in TV manufacturing for 17 consecutive years — also has a strong presence in the soundbar market, boasting an impressive nine-year reign since 2013. The secret to Samsung’s success lies within a dynamic team of innovative engineers who are pioneering the way people consume content. At the heart of this change is Samsung’s advancement in artificial intelligence (AI) technology and the company’s use of AI to improve sound and picture quality across its screens. Following the first installment of this series about the significance of hardware innovation in achieving premium sound quality, Samsung Newsroom sat down with its engineers once again to take a closer look at Samsung’s remarkable AI features that helped create a state-of-the-art sound experience. Embracing AI for Sonic Perfection: Tuning Your Sound to Your Environment “Ironically, I don’t recall sound engineers being interested in AI in the beginning when we started seeing a boom in the technology,” said Sunmin Kim, Head of the Sound Device Lab, Visual Display Business at Samsung Electronics. But with an intuition that AI could help improve TV sound, the Sound Device Lab decided to get a head start, about six years ago, in exploring AI and its applications to sound technologies. Then, a shift occurred. With the advent of the Neural Processing Unit (NPU) and its application to Samsung’s flagship TVs, the possibilities of applying AI technology to TV audio were unlocked. The team fast-tracked machine learning for its TVs which led to significant early successes. Kim is confident that AI has and will continue to exponentially elevate the viewing experience by enhancing TV sound in numerous and profound ways. ▲ “AI plays a critical role in improving the user experience on our screens,” said Kim. Samsung’s advanced AI applications include a deep learning algorithm that distinguishes and separates the primary voice on the screen from other sounds. Before, an equalizer feature simply adjusted the high-, middle- and low-pitched sounds within humans’ audible frequency range — approximately 20 to 20,000Hz — to improve sound quality. The 2023 TVs and screens go above and beyond, providing deeper and greater details by analyzing content scene by scene and accentuating various audio elements including human voices, background music and sound effects. Additionally, this optimization process happens behind the scenes so that users can enjoy optimal sound effortlessly. SpaceFit Sound: Tailoring Audio to Your Space The listening environment and its acoustic properties must be considered to truly optimize sound from TVs. Samsung’s latest TVs come with the SpaceFit Sound feature that leverages AI technology to assess surrounding environments and ensure sound is appropriately adjusted. The feature utilizes the TV’s built-in microphone to automatically identify various factors present in the room, such as the distance between the TV and the wall as well as the room’s acoustic properties, to measure the reflection of the TV’s sound. AI is used to enhance the sound accordingly. ▲ SpaceFit Sound leverages AI to learn the acoustic properties of the environment and calibrates the sound accordingly. “Through continuous research and analysis, we found certain frequency patterns that are more susceptible to change based on a device’s surroundings, potentially impacting the TV’s sound quality,” said Kibeom Kim. “The built-in microphone identifies changes in acoustic properties and sound caused by factors like a carpet or an empty room to optimize sound regardless of the TV’s location.” “Traditionally, TVs use a set of dedicated sounds to check sound through the mic. SpaceFit Sound, on the other hand, utilizes real content to analyze viewing environments and modifies sound accordingly,” Kim explained. “The technology was designed not only for real scenarios but also real-time circumstances as the feature automatically and conveniently adjusts sound.” ▲ Samsung’s SpaceFit Sound has become the industry’s first technology to earn the Spatial Sound Optimization certification from VDE. In recognition of the company’s dedication to innovation and user-centric design, Samsung’s SpaceFit Sound also became the first audio technology to receive the Spatial Sound Optimization certification from Verband Deutscher Elektrotechniker (VDE) in 2021. Q-Symphony 3.0: Harnessing Hyperconnectivity for Three-Dimensional Sound Whether it’s through bigger screens or deeper acoustics, today’s viewers desire more cinematic experiences. Q-Symphony is a proprietary technology from Samsung that orchestrates a harmonious interplay between a TV’s speakers and a connected soundbar, resulting in a richer, more vibrant audio experience. As the name suggests, the feature allows two audio outputs to synchronize, similar to a carefully conducted concerto, creating a unified, immersive soundstage. More specifically, the soundbar plays primary audio channels, while the TV speakers add background and surround sounds to create a dynamic and three-dimensional audio experience. ▲ Q-Symphony allows soundbar and TV speakers to work in perfect sync, producing harmonious blends of sound for immersive experiences. Despite the apparent simplicity in concept, Q-Symphony leverages a wide range of AI technologies to produce and sync sounds with such accuracy. Any gaps in sound levels between the TV speakers and soundbar must be precisely synced to prevent unwanted echoes and achieve perfect audio harmony. Over the years, Samsung engineers have tirelessly worked to refine this technology. Q-Symphony 1.0, which originally utilized the TV’s top speakers, evolved into Q-Symphony 2.0, which controls all speakers with improved channel separation technology for a greater sense of depth and immersion. The latest Q-Symphony 3.0 takes sound to the next level by integrating the neural processor and AI-based real-time voice separation technology. This advanced Q-Symphony feature provides three-dimensional sound by distinguishing and optimizing various audio elements including voices, background music and sound effects based on the type of content and users’ volume settings. The resulting sound is a perfect replication of the audio track the creators intended. Samsung’s AI algorithm can also take the input signals and play them through multiple channels, whether it’s the soundbar or all the TV speakers, customizing each channel for powerful and dynamic sounds. In addition to content featuring Dolby Atmos or 5.1-channel audio, content with regular stereo channels can also be processed to create 20 individual channels. This means that any media can be delivered with exceptionally immersive sound quality on Samsung TVs and soundbars. ▲ “Q-Symphony is a revolutionary algorithm by Samsung that can masterfully synchronize audio volume and timing in perfect harmony,” said Kim. “The sound offered through Q-Symphony is so immersive that viewers feel as though they are physically present on set with so many different background sounds coming alive through the feature,” said Kim. Unifying Picture and Sound Experiences for Optimal Viewing Experiences Today, AI sits at the core of Samsung’s audio strategy with its applications extending across numerous products. This widespread adoption of AI has resulted in features like Q-Symphony and SpaceFit Sound that enrich the audio experience, alongside other audio technologies that breathe life into content through dialogue and movement. Additional capabilities include Active Voice Amplifier, which adjusts and improves dialogue clarity with the speaker and surrounding noise in mind, Human Tracking Sound, which dynamically reproduces the sound based on the position of the on-screen speaker, and OTS Pro, which creates a dynamic soundscape based on the movement of objects or the speaker on the screen. These features are the outcome of two symbiotic AI technologies: a content analysis model and a sound separation model. The neural processors work with both auditory and visual cues, among other signals, to create the perfect audio experience that syncs with what is happening on the screen. Despite the complexity of this process, Samsung was able to bring these features to life by forming a cross-departmental team of engineers and pooling resources across picture, sound and other departments. The Future of Sound: Reshaping Audio Experiences With Samsung’s Sound Device Lab ▲ (From left) Seongsu Park, Sunmin Kim and Kibeom Kim at the Sound Device Lab are on a mission to capture audio just as the artists intended. In the Sound Device Lab, there is a clear and unwavering goal that guides every innovation: recreate the original sound as closely as the artists intended, with consumers top of mind. AI is a critical tool that enables Samsung to do this. Sunmin Kim, who heads the Sound Device Lab, believes that sound is just one side of the coin: “The focus on sound quality is a given, but all innovations that made breakthroughs came from user-centric design. Sound settings and features need to be straightforward and user friendly.” Seongsu Park noted that 70% of TV sound comes from the product while the remaining 30% is shaped by the space in which the sound is played: “Our products will continue to leverage the latest measurement systems and AI algorithms to analyze space and sound settings for optimal sound quality.” On a final note, Kibeom Kim also shared the Sound Lab’s ambition in the era of multi-device sound experiences initiated by the Q-Symphony feature: “There is unlimited potential in Q-Symphony to produce audio that works in perfect harmony. We will continue to improve inter-device connectivity and enhance the feature for our users.” Samsung is committed to delivering premium experiences for consumers, prioritizing their needs through innovative products. With a strong track record as a market leader for 17 consecutive years, Samsung will continue to enhance the viewing experience and drive sound innovation. 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Samsung Electronics today announced that it is displaying a masterpiece by Park Seo-Bo, a leading figure in contemporary Korean art, on The Wall All-in-One (IAB model) at New York’s iconic Rockefeller Center. As part of the “Origin, Emergence, Return” exhibition, Samsung has partnered with Johyun Gallery, combining the artistic brilliance of Park Seo-Bo with Samsung’s state-of-the-art Micro LED technology to bring an unrivaled viewing experience that pushes the boundaries of digital art display. Visitors can appreciate the art from Park’s iconic “Écriture” series on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork. This collaboration also marks the first digital rendition1 of Park’s artwork. Utilizing microphotography, the original artwork was captured in 56 segments in an ultra-high resolution and is shown by slowly zooming out from a magnified coin-sized area of the artwork. In this process, the work is imbued with movement and the complex texture of Écriture created with paint and traditional handmade Korean paper, Hanji, is fully brought to life, the entirety of which was perfectly captured by The Wall’s captivating display. “I wanted to highlight the intricate universe of the original artwork by adding a dynamic component into every corner of the painting,” said Park. “The Wall’s digital display masterfully renders the nuanced texture of Hanji and the fluctuating red hues under sunlight, revealing details that could have been easily overlooked with the naked eye.” Samsung’s The Wall All-in-One is powered by advanced Micro LED technology and has won numerous awards, including “2023 Best of Show” at both Integrated Systems Europe (ISE) 2023 and InfoComm 2023, the world’s leading AV and systems integration exhibitions. With its convenient installation process of using a pre-adjusted seam, it enables effortless customization to create the perfect ambiance for the displayed content, saving businesses time and resources. Plus, thanks to a sleek and slim design, it seamlessly fits into any commercial environment, making it the preferred choice for businesses looking to elevate their displays. The exhibition also features a media room with Samsung’s 85-inch Neo QLED 8K Signage (QPA-8K model), which presents Park’s artistic process through a series of videos and documentaries, providing viewers with a comprehensive overview of the artist’s unique vision and creative journey. Visitors at the Rockefeller Center will have the unique opportunity to see more than 40 pieces of Park’s artwork, including the digital exhibition on The Wall All-in-One, until July 23. “We are truly honored to showcase Park Seo-Bo’s extraordinary work through The Wall All-in-One, which beautifully highlights the artist’s mastery of color and texture,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to forge new partnerships and introduce innovative solutions that push the boundaries of display technology.” For more information on Samsung’s The Wall All-in-One, please visit http://smsng.co/B2Bsolutions. 1 Video Art Title: [1 OF 0], Directed by Jifan Park View the full article

Sound has the power to transform how we enjoy visual media, from movies to TV shows. Premium audio brings content to life by invoking emotions — complementing what is on screen and sometimes even foreshadowing what will come next. Sound adds depth and texture to the narrative, enhancing the viewer’s connection to the story unfolding. ▲ One of Samsung’s industry-leading anechoic chambers in Suwon is used to accurately evaluate the audio performance for various products. Samsung Newsroom sat down with Sunmin Kim and Seongsu Park from the Sound Device Lab within the Visual Display Business at Samsung Electronics to discuss the importance of audio in delivering a superior viewing experience as well as Samsung’s latest innovations in sound and picture quality.  ▲ Samsung’s sound engineers explain why audio is so important for the TV viewing experience and introduce some of the latest features based on artificial intelligence (AI). Bringing Content to Life Through Sound “Sound plays a very important role in making the content we consume immersive,” said Sunmin Kim, Head of the Sound Device Lab, Visual Display Business at Samsung Electronics. Be it romantic films, funny TV shows or even live sports broadcasts, Kim believes that a majority of the emotional impact from visual content is delivered through sound. “For example, it’s often the background music and sound effects that make horror films more terrifying. If you were to turn off the sound, many scenes wouldn’t be as scary. In fact, you may even find some scenes to be funny.” ▲ “The Sound Device Lab is committed to developing optimal solutions that deliver sound just as artists intended,” said Kim, Head of the Sound Device Lab, Visual Display Business. “Film, TV and music directors are all artists. And what’s important to me is that they work to amplify stories through sound effects and music,” said Kim. “The goal here at the Sound Device Lab is to deliver content to viewers as the artists intended.” This can be a daunting task because production and viewing environments tend to vary significantly. Seongsu Park, who oversees speaker development and audio evaluation in the Sound Device Lab, shared some of the challenges his team faces. “Audio for movies and TV shows, in general, are mixed to a reference level of approximately 85 decibels (dB), equivalent to volume levels found in a movie theater. However, at home, many viewers watch the content at lower volumes. According to our research, many TV viewers reduce the volume to around 60dB, and some even to 20dB, to avoid disturbing neighbors,” explained Park. This means that dialogues that would have been audible in the mixing studio may be indiscernible in the living room. Engineers must consider additional differences in consumers’ viewing environments such as curtains, furniture and other elements that might absorb or deflect sound waves. ▲ “We’ve moved on from front-facing speakers to speakers all around the TV,” said Park of Samsung’s Visual Display Business. The Sound Device Lab found solutions in the form of hardware and software innovations. From the hardware side, multiple smaller, specialized speakers were introduced to provide surround sound. The software side tuned these speakers to form a balanced audio experience and remixed the sound signals to ensure key sound factors are delivered to viewers. From Few, Front-Facing to Many, Everywhere-Facing Speakers TVs are usually limited to their set form factor when producing sound. Recently, this limitation has become increasingly restrictive for sound engineers as TVs have become slimmer from both the front and side. “In the past, huge front-facing stereo speakers were on each side of the TV screen. Current TV designs deny such placement,” said Park. “We were forced to dig deep.” ▲ TV designs have become thinner and slimmer, forcing sound engineers to get creative. The Sound Device Lab responded to the challenge by developing multiple smaller speaker units for its TVs and placing them away from plain sight. By arranging these units in different directions and coordinating the audio output, the team was able to simulate surround sound. This technology is further pushed in models that feature Neural Processing Units (NPUs), such as the Neural Quantum Processor found on select Neo QLED TV models, by unlocking features such as Object Tracking Sound (OTS). OTS identifies picture and audio objects on the screen in real time before matching, tracking and coordinating multiple speakers to create a dynamic three-dimensional soundscape. ▲ The latest Samsung TVs utilize a number of distributed speakers to offer a more 3D-like sound.1 To support slimmer bezels and flat-to-the-wall TV designs, sound engineers also had to reduce the physical size of the speakers. Speakers operate by physically pushing out air, so in many cases, speaker performance is directly affected by size. As the Sound Device Lab could not physically enlarge the speakers, it instead focused on the range of movement. “Let’s say the moving range of a speaker driver is 100. Using 50-70% of that range was considered to be sufficient. To respond to slimmer TV designs, however, we raised that range to 80-85%,” explained Park. “As we fit smaller but more efficient speakers in our TVs, we were not only able to accommodate the slimmer design, but we also ended up improving the collective sound performance.” ▲ A wide range of speakers are strategically positioned in recent Samsung TVs, including up-firing and side-firing hidden center speakers as well as woofers that bounce deep bass off the walls.1 Creating Perfect Balance From Every Angle While adding speakers resulted in a more immersive and dynamic audio experience, it posed another challenge. Sound engineers had to fine-tune and balance the multiple speakers to achieve a perfect blend of sound. With many speakers operating at differing frequency ranges and all facing different directions, tuning them to work in unison as a single balanced unit became exponentially difficult — but it had to be done. The effort started with gathering accurate data. In anechoic and semi-anechoic chambers, the Sound Device Lab members measured TV sounds from 323 different points, covering the entire range of TV viewing, for each of the settings until the frequency and volume balance was optimal. After that, they took each model to listening rooms and simulated various real-life living room settings to ensure the speakers were tuned to perfection. ▲ Direct sounds, sans echoes and reverberations, are measured and tuned at a total of 323 points by adjusting TV angles. This is an essential process in tuning each unit to an optimal sound balance. ▲ (Clockwise from the top left) The images represent the following: (1) a graph measuring Sound Pressure Level (SPL) by frequency band at a specific angle, (2) SPL in a specific frequency space, (3) SPL by distance for all frequency bands and SPL by frequency band at an angle from a specific direction and (4) a graph combining measurements from all 323 points. This is the process of finding a “Target Curve” that ensures even sound distribution within the human hearing range, tuning each speaker to deliver excellent sound quality from any angle. Future-Proofing Sound As the global TV market leader for 17 consecutive years, Samsung remains committed to innovating the TV experience. So, what’s next? “I was shocked when a colleague told me that the volume keys are the most frequently pressed buttons on a TV remote. This signals a clear inconvenience. So, it has become a vision of mine to remove the volume buttons completely from the remote control,” shared Park, expressing his desire to enable Samsung TVs to automatically adjust the volume based on surrounding noise. “Great technology produces and delivers accurate sound,” said Kim. “We will continue to incorporate our long-running expertise with newer technologies such as AI to create as close a reference sound as possible.” In the next part of this series, Samsung Newsroom will explore the role of AI in elevating audio performance and sound experiences. 1 Speaker locations may vary by model. View the full article

In the age of digital art, Samsung Art Store and the V&A (Victoria and Albert Museum, London) are working to create a harmonious connection between technology and creativity. Together, they have harnessed the power of the Art Store to make the V&A’s extraordinary collections available to art enthusiasts all around the world. Samsung Newsroom sat down with Marta Di Gioia, a member of the Brand Licensing department’s research team, to discuss insights into the visionary partnership. ▲ The V&A’s Ceramic Staircase ▲ The V&A’s Madejski Garden ▲ The V&A’s main entrance on Cromwell Road. Photo by James Medcraft Expanding and Spotlighting the Museum’s Collections Can you tell us about your role at the V&A? As a member of the Brand Licensing department’s research team, it is my responsibility to shine a light on the museum’s holdings. I cater to the specific research requirements of licensees while maintaining the distinctive aesthetic of the V&A brand, capturing the essence of the institution’s unique narrative and the creativity displayed across its collections. Collaborating To Enhance Access to Art and Inspire Creativity How has the partnership between the V&A and the Art Store evolved from its inception? Since 2018, this collaboration has broadly expanded access to art, enthralling art lovers and revolutionizing the way customers view the V&A’s collections. Together, the V&A and Samsung have unveiled more content and artworks — spanning centuries, continents and artistic movements so that customers can enjoy them from the comfort of their own homes. How do you choose appropriate pieces from the V&A’s expansive collection for The Frame? The V&A Brand Licensing team explores the museum’s magnificent archives for striking images and diverse selections of assets that resonate with the Art Store audience. Some pieces of art and design are simply perennial favorites. Others are chosen so that viewers can explore the background of each piece, unearthing narratives and storylines about the artist’s intentions. ▲ The Great Wave off Kanagawa, Katsushika Hokusai (1760–1849), Japan, about 1831 ▲ Design for a printed cotton, William Kilburn (1745–1818), England, 1788–92 Could you tell us about the “V&A: Ocean Treasures” curation for The Frame? “V&A: Ocean Treasures,” launching in July to celebrate summer, is an eclectic selection of art featuring the themes of marine flora and fauna, romantic seascapes and glamorous holidays. The images in this collection span photography, illustrations, watercolors and oil paintings, embodying the artistic style and techniques of the different centuries in which they were created. ▲ The Brig on the Water, Gustave Le Gray (1820–84), France, 1850s ▲ Discomedusae – Jellyfish, Ernst Haeckel (1834-1919), Art Forms in Nature, Germany, 1899-1904 ▲ L’Immensité, Gustave Courbet (1819–77), France, 1869 How does the V&A’s licensing program build upon the museum’s mission to make art accessible to all and inspire creativity? The V&A’s award-winning licensing program began over 25 years ago and currently has more than 95 licensees worldwide. As we illuminate our collections by supplying tailor-made research, supporting design processes and shining a light on the fascinating story behind each artwork, we strive to make the museum’s celebrated holdings more accessible to a new and wider audience. ▲ Design for a printed cotton, William Kilburn (1745–1818), England, 1788–92 Out of the more than 20 works of art selected for the Art Store, which three pieces look the most impressive on The Frame? “Tiffany 3” by Nigel Quiney, “London by Gaslight” by Paul Martin and the Victorian collage of seaweed specimens are some of the most impressive pieces from the V&A’s Art Store portfolio as they perfectly capture the breadth of the museum’s collections. ▲ Tiffany 3, Nigel Quiney, London, 1968 “Tiffany 3” is a 1968 pattern for wrapping paper by English designer Nigel Quiney (b.1939). Quiney’s psychedelic patterns epitomise vibrant Pop Art from the era of Swinging London through his use of psychedelia, as well as Art Nouveau and Art Deco influences. ▲ London by Gaslight, Paul Martin (1864–1944), London, 1896 “London by Gaslight” is a monotone photograph by Paul Martin displaying Piccadilly Circus at night in 1896. This image is part of the extraordinary Royal Photographic Society Collection — a significant component of the V&A’s world-class photography collection partly showcased in the museum’s newly expanded Photography Center. ▲ Seaweed specimens, Britain, 1878 “Seaweed Specimens,” a collage of pages from a Victorian scrapbook, is featured in July’s “V&A: Ocean Treasures” collection. The scrapbook is particularly interesting because it includes 30 sheets of well-preserved pressed seaweeds with each specimen named, reflecting the interest in amateur botany that developed in the 19th century and giving us a view of leisure pursuits and domestic pastimes of the time. Preserving Art of the Past While Paving the Way for Art of the Future What impact do you think recent technological advancements have had on the art world? Recent technological advancements have broken down geographical barriers, allowing museums and galleries to digitally showcase their collections to a worldwide audience, while virtual reality and augmented reality have revolutionized traditional exhibition spaces. This blurring of the physical and digital realms has enriched the viewer’s engagement, making art more accessible and engaging for all. ▲ Typhoon, Nigel Quiney, London, 1969 What part does digital art and design play in the V&A’s permanent collections? With a forward-thinking vision, museums are spearheading innovative initiatives to captivate and immerse visitors in the realm of digital artistry like never before. The V&A recognizes the profound impact of digital art and design on contemporary culture and seeks to showcase and celebrate their significance within its diverse collection. The transformative power of technology can shape contemporary artistic expression, foster dialogue and inspire visitors to explore the intersections of art, design and digital innovation. Visit the Samsung Art Store in The Frame to explore more of the V&A’s collection. Images © Victoria and Albert Museum, London View the full article

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Samsung Electronics today announced the addition of SeeColors mode on its 2023 TV and monitor lineup.1 The newly added accessibility feature provides various color settings based on degrees and types of color vision deficiency (CVD),2 offering an improved viewing experience. SeeColors mode provides nine picture presets so users can select the option that is most suitable for them. The feature adjusts red, green and blue levels to ensure viewers can easily distinguish colors on the screen depending on their degree or type of CVD. Originally released as an application in 2017, SeeColors helps those with CVD enjoy their screen as it was meant to be seen. Now, integrated in TV and monitor accessibility menus, this feature is more readily available to users. For consumers who have already purchased a 2023 model, a software update will be available to add SeeColors to the accessibility menu. Samsung has earned “Color Vision Accessibility” certification from TÜV Rheinland,3 in acknowledgement of SeeColors mode’s ability to help those with CVD better enjoy content on Samsung screens. This recognition builds on Samsung’s commitment to accessibility, under the vision of “Screens Everywhere, Screens for All.” “We are thrilled to introduce additional accessibility features, including SeeColors and Relumino mode, in our 2023 TV and monitor lineup to assist individuals with color blindness and low vision,” said Seokwoo Jason Yong, Executive Vice President of Visual Display Business at Samsung Electronics. “Under the vision of ‘Screens Everywhere, Screens for All,’ we will continue to innovate and bring inclusive technologies closer to our consumers.” For more information on Samsung’s accessibility features, please visit www.samsung.com. 1 SeeColors mode is available on Samsung’s 2023 TV and monitor lineup, including the Neo QLED, QLED, OLED, Smart Monitor and the G95SC gaming monitor. 2 This feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of any disease or medical problem. Any information found, acquired or accessed through this feature is made available for your convenience and should not be treated as medical advice. 3 TÜV Rheinland, headquartered in Cologne, Germany, is a globally renowned testing organization that offers quality and safety certifications across various industries. The “Color Vision Accessibility” certification was awarded on June 7, 2023. View the full article

Samsung Electronics once again showcased its unparalleled technical expertise and innovation at InfoComm 2023, North America’s largest audiovisual trade show. The event took place in Orlando, Florida, from June 14 to 16. Below are highlights from Samsung’s booth at InfoComm 2023. ▲ Samsung Electronics won a total of seven awards at InfoComm 2023. Everyday Sustainability With Samsung Signage Solutions Sustainability is at the core of Samsung’s innovative signage solutions. Samsung’s commitment to sustainability was recognized by System Contractor News (SCN), a leading audio and visual publication, with the Installation Product Awards for Most Innovative Sustainable Product Strategy, highlighting Samsung’s efforts to provide exceptional environmental strategy in the signage industry. In addition, The Wall All-in-One and 2023 Smart Signage (QMC Model) have become the first signage models to receive carbon footprint certifications from TÜV Rheinland.1 ▲ Samsung Booth visitors were welcomed by The Wall All-in-One, a 263-inch ultrawide 8K resolution screen, which played videos featuring Samsung’s sustainable future signage technologies. ▲ Scott Griggs, Managing Director of TÜV Rheinland, and Hyeong-gyu Park, Head of Enterprise PM Group for Samsung Electronics North America & LATAM, took part in the carbon footprint certification ceremony for Samsung’s new The Wall All-in-One and 2023 Smart Signage QxC Series. ▲ Samsung’s environmental strategy was awarded Most Innovative Sustainable Product Strategy in SCN’s Installation Product Awards. ▲ In an automotive showroom featuring The Wall, visitors could experience the enhanced contrast and increased brightness of the display and learn about the low-reflection film that minimizes light in different conditions. The Wall for Virtual Production: Redefining Virtual Content Creation One of the showstoppers at InfoComm 2023 was The Wall: a customizable modular display solution that offers high-resolution immersive viewing experiences. The screen has been used in diverse environments including traffic control centers, automobile design centers and product launch events. At this year’s event, Samsung collaborated with Lux Machina, a pioneer in virtual production and ICVFX (In-Camera Visual Effects), to showcase the capabilities of The Wall for Virtual Production. ▲ The Wall for Virtual Production enables studios to streamline content production by leveraging ultra-large LED walls and real-time visual effects technology (left). The Wall for Virtual Production can be stacked or hung on a wall (right). Empowering Businesses With Industry-Specific Display Solutions At InfoComm 2023, Samsung presented its ever-expanding lineup of display solutions for various industries, ranging from corporate and retail to education, sports, hospitality and beyond. ▲ The recently launched 130-inch LED All-in-One (IAC Model) for corporate display solutions captivated attendees with its convenient installation process — a pre-assembled frame kit allows users to install the display by simply hanging it on a wall. Samsung offers personalized options to help retailers meet customers’ unique needs — from kiosk solutions, now available on Windows OS, to touch displays. ▲ With enhanced usability and convenience through an all-in-one solution, Samsung Smart Signage products (QxC Series) received the 2023 Best of Show award from Digital Signage Magazine, the official media partner of InfoComm 2023. ▲ With no PC necessary, retailers can manage content, accept orders and process payments with ease using Samsung Kiosk. The solution received Digital Signage Magazine’s 2023 Best of Show award. At InfoComm 2023, Samsung continued to make strides in the education sector with its remarkable retail display solutions. The award-winning Interactive Display (WAC Model) based on Android OS was recognized as the Most Innovative Collaboration Product in SCN’s Installation Product Awards, empowering educators and businesses with its cutting-edge features, software and connectivity. ▲ The Interactive Display (WAC Model) once again won Most Innovative Collaboration Product in SCN’s Installation Product Awards. Samsung is one of the most recognized display solutions providers in the sports space, exemplified by the world-famous Infinity Screen at SoFi Stadium and the latest LED solutions at Citi Field and Minute Maid Park. At InfoComm 2023, Samsung showcased the Outdoor LED Signage XHB Series which received the BEST Awards for Outdoor Displays from audio and visual publication Commercial Integrator. ▲ With increased power efficiency compared to its predecessor, Samsung’s XHB Series offers an impressive peak brightness of 8,000nits, providing clear visibility under direct sunlight, and supports flexible installation options. ▲ Samsung displayed its commercial hospitality TV and projector solutions that enhance guest experiences, reflecting the increased interest in luxury and boutique design hotels. Samsung Electronics, a global signage market leader for 14 years, has catered to the unique needs of various industries, pushing the boundaries of visual excellence and customer satisfaction through its display and signage solutions. Through InfoComm 2023, Samsung reaffirmed its position as a commercial display market leader. Samsung will continue to redefine visual experiences across industries through exceptional signage solutions. ▲ Samsung received the rAVE 2023 Readers’ Choice Awards for Favorite Display Brand. ▲ InfoComm 2023 was held at the Orange County Convention Center in Orlando, Florida. 1 TÜV Rheinland is a globally recognized testing body based in Cologne, Germany that provides quality and safety certifications across multiple industries. View the full article

Samsung Electronics held its latest Unbox & Discover 2023 on June 6 in Sao Paolo, Brazil, introducing the latest Smart TV and Soundbar portfolio alongside an exciting collaboration with the e-Sports giant, LOUD. This partnership is set to connect Brazilian gaming fans with the latest in e-Sports and provide ultimate gaming experiences through the all-new Neo QLED 4K Gaming TV. ▲ WW Kim, President of the Consumer Electronics Division at Samsung Electronics Brazil, welcomes attendees to Unbox & Discover 2023 At the core of Samsung’s partnership with LOUD is the concept of providing screen options that match the preferences of every user — a goal that is also at the heart of the new 2023 TV and display solutions portfolio. There is something for everyone in Samsung’s latest lineup: From the Neo QLED 8K category that features the apex of screen technologies for revolutionary viewing experiences to the Crystal UHD TV that marries ultra-high-resolution screen quality with design elegance. ▲ Samsung Brazil’s collaboration with LOUD will feature two squads of e-Sports athletes as well as influencers representing Samsung in various competitions and events Bringing Brazilian Fans Closer to the Community They Love Featuring screen technologies for optimized gaming performance, Samsung’s TV lineup helps game enthusiasts all over the world make the most out of the games they love. As such, it’s a natural choice for Samsung to partner with Brazilian professional e-Sports and entertainment organization LOUD to help gamers access even more of their favorite titles. The partnership is set to showcase a range of focused campaigns and exciting activations with two squads of local gaming influencers going head-to-head at fan-favorite games made even more compelling with the outstanding performance of Samsung’s latest TVs and monitors. The Neo QLED Gaming TV squad will consist of pro gaming athletes from LOUD’s VALORANT team while the Odyssey Squad will include local League of Legends influencers. Unique Functionality for Fluid Display Experiences Another highlight from Unbox & Discover 2023 was the announcement of the Samsung Neo QLED 4K Gaming TV (QN90C), a new member of the Neo QLED 4K lineup available in 43-, 50-, 55- and 65-inch models. Fitted with an enhanced Neural Quantum Processor 4K that features AI and 20 neural networks exclusive to Samsung and a Super Ultra-Wide screen available in multiple formats, users can enjoy premium gaming experiences even when upscaling content. With up to 144Hz1 in the 43- and 50-inch models, the TV’s panel Mini LEDs create the ideal viewing environment to watch and play with maximum fluidity. The Motion Xcelerator Turbo Pro2 feature also ensures high performance during matches, with low response time and 4K images on any of the four HDMI 2.1 ports. ▲ An illustrative concept image of the all-new Neo QLED 4K Gaming TV QN90C The Neo QLED 4K Gaming TV’s processor converts any SDR content to HDR using Deep Learning technology, ensuring all scenes feature accurate luminosity and brightness. In addition, FreeSync Premium Pro2 and Quantum Dot technologies deliver 100% color volume,3 while Dolby Atmos4 technology paired with Sound in Motion Plus2 offers truly immersive sound. Alongside these functionalities, the NeoSlim Design2 of the TV ensures cinematic, distraction-free gameplay experiences. “I got to know about gamers and the products that serve both users looking for high-investment hardware and those who want more affordable options. The highlight of the event was LOUD’s sponsorship announcement with Samsung,” said Raphael Batista of Meu PlayStation. Paulo Barba of Barba Sou Eu added, “There was also a lot of emphasis on the gamers’ part, and I was happy to know that the presence of the Gaming Hub is so relevant today.” The Next Evolution of Samsung Smart TVs and Display Solutions  ▲ Unbox & Discover 2023 in Brazil introduced the latest TV and display products from Samsung, including interactive hands-on experience zones. Apart from the Neo QLED 4K TV, Samsung’s Unbox & Discover 2023 showcased other products from the latest 2023 Smart TV and Soundbar product line, including the Neo QLED 8K, Samsung OLED and QLED TVs and Crystal UHD 4K models. A major highlight of the lineup, the Samsung Neo QLED 8K5 features cutting edge innovation for large screens with outstanding sound performance from Dolby Atmos. The 85-inch model (QN900C) features groundbreaking Mini LED technology, 64 AI-powered neural networks in its Neural Quantum Processor 8K6 and SDR to HDR conversion for upscaling. The Samsung OLED 4K (S90C) features 20 neural networks for optimal image upscaling and an AI-powered Neural Quantum Processor 4K that scans and improves on-screen brightness and depth for lifelike, 3D viewing experiences. Among the new models announced as part of the UHD lineup, the Crystal UHD 4K (CU8000) is a stand-out Smart TV featuring Dynamic Crystal Color for new levels of color display in ultra-high resolution. Samsung also showcased the latest smart features of its Lifestyle line, including the all-new 2023 models of The Frame, The Serif and The Sero TVs as well as The Freestyle and The Premiere projectors. ▲ Unbox & Discover 2023 attendees learn about all the latest innovations and products. A Step Forward Into the Future of the Samsung Smart TV Unbox & Discover 2023 attendees expressed excitement around the announcements, with many looking forward to experiencing the latest products and innovations set to bring premium viewing, gaming and entertainment to users of every lifestyle in the coming year. ▲ Unbox & Discover 2023 visitors receive first-hand information about the latest products. “Samsung continues to bring new premium devices, offering more consumers the opportunity to choose between a Neo QLED or an OLED,” said Dante Baptista of Terra. “Samsung is truly consolidating its complete offering within the Smart TV space,” agreed Jacson Boeing of Mundo Conectado. “My experience with the S90C showed it to be a superior OLED product, further establishing Samsung’s leadership across many industry segments.” Junior Nannetti of Loop Infinito echoed the excitement for the latest announcements. “This moment is an important one for the OLED segment as we are seeing industry leader Samsung enter,” they noted. “Ultimately what this does in the long run is offer consumers the power of choice.” Stay tuned to Samsung Newsroom for the latest on Samsung’s all-new 2023 Smart TV and Soundbar lineup. 1 The refresh rate of the display will adjust based on the type of content or game being viewed. 2 Feature names may differ across regions. 3 The maximum brightness may vary depending on the model and size of the TV. Verband Deutscher Elektrotechniker (VDE) has officially recognized Samsung’s QLED TV as the first TV in the world capable of producing 100% of the available color volume. Samsung’s QLED TVs are based on Quantum Dot technology. 4 To experience this, users must connect their Soundbar to their TV via HDMI cable, purchased separately. Wireless Dolby Atmos via Wi-Fi works with select Samsung 2022 TVs. 5 The Neo QLED 8K portfolio includes the QN900C model, available in a 85-inch version, the QN800C model, available in 65-, 75- and 85-inch versions and the QN700B model, available in a 55-inch version. Playback of 8K materials can vary by 8K streaming, connectivity and other decoding standards. 6 Viewing experience may vary by content type and format. Upscaling may not apply to Computer and Game Mode. View the full article

Samsung Electronics today announced that Pixar Animation Studios has mastered its new animated film “Elemental” — released globally on June 16 — as 4K theatrical High Dynamic Range (HDR) content available exclusively on Samsung Onyx, the world’s first Cinema LED screen. Those who view the film at an Onyx theater will enjoy a more captivating and vibrant viewing experience through next-generation picture quality with 4K theatrical HDR.1 Samsung Onyx, the world’s first Digital Cinema Initiatives (DCI)-certified cinema display for theatrical exhibition, is an LED screen that provides exceptionally vivid color and the most detail-rich content. It transcends the traditional projector-based systems that have been the industry standard for more than 100 years by overcoming limited contrast ratio and brightness, delivering millions of additional colors that traditional projection does not. Pixar, an Academy Award® winning animation studio, mastered the film in 4K theatrical HDR to exemplify its bright, sharp, rich and detailed imagery, extending beyond the capabilities of Standard Dynamic Range (SDR) theater-based projectors. Additionally, Pixar pairing its reach with Samsung’s visual technology expertise has resulted in the largest cinema LED presence of any brand in the theatrical space. Moviegoers can enjoy 4K HDR mastered “Elemental” exclusively on Onyx screens. “Pixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,” said Dominic Glynn, Senior Scientist at Pixar. “With Onyx, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar’s most ambitious work to date. HDR cinema delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.” Starting with “Elemental,” Pixar plans to continue mastering 4K HDR content for Samsung Onyx to ensure the film is viewed the way creators intended for the best possible viewer experience. “With Pixar’s new movie, we present 4K HDR content exclusively on cinema LEDs for the first time in the industry,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to actively expand partnerships in the movie industry based on our leading LED technology innovation that expresses accurate image quality and vivid colors not available anywhere else.” Samsung Onyx can accommodate virtually any venue configuration while delivering unparalleled picture quality, technical performance and reliability beyond that of traditional projector-based operations. The extraordinary display combines 4K resolution, HDR picture quality and 300nit peak brightness — nearly six times greater than standard projector technologies. Starting with the world’s first cinema LED screen at Lotte Cinema World Tower, Seoul in July 2017, Samsung has now supplied Onyx screens to 120 movie theaters around the world. About Pixar Animation Studios Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. The Northern California studio has created some of the most successful and beloved animated films of all time, including “Toy Story,” “Monsters, Inc.,” “Cars,” “The Incredibles,” “Ratatouille,” “WALL•E,” “Up,” “Brave,” “Inside Out,” “Coco” and “Turning Red.” Its movies and technology have won 40 Academy Awards® and the films have grossed more than $14 billion at the worldwide box office. “Elemental,” Pixar’s upcoming 27th feature, releases in theaters June 16, 2023. 1 The availability of “Elemental Mastered for Onyx” may vary by region and theater. View the full article

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Samsung Electronics today announced its new digital signage lineup at InfoComm 2023, North America’s largest audiovisual trade show, taking place in Orlando, Florida from June 14 to 16. “Technology is a vital part of any business, and the innovative signage lineup we’re showcasing at InfoComm empowers businesses across industries to grow,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The newest addition to The Wall lineup is especially exciting, making production faster and easier in TV, film and other creative industries.” Introducing The Wall for Virtual Production At InfoComm, Samsung unveiled a new dedicated display, The Wall for Virtual Production (IVC Model), which will be available globally starting from today. Virtual production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production leads the market in the application of this technology. The Wall for Virtual Production’s LED display features pixel pitch options of P1.68 and P2.1, dedicated studio frame rates (23.976, 29.97 and 59.94Hz) and genlocking, which can synchronize the screen with a camera’s video signal. The display also boasts a refresh rate of up to 12,288Hz, a max brightness of 1,500nits, a 35,000:1 fixed contrast ratio (for P2.1) and up to 170-degree wide viewing angles. All these new features combine to enable an unprecedented level of picture quality for virtual content. The Wall for Virtual Production is based on modular technology, allowing for a variety of installation options for different production environments and needs, ranging from a perfectly flat screen to up to 6,000R curvature. It can also be hung or stacked with other screens, and it is designed to be resilient to the dust and particles that are common in production environments. The integrated Virtual Production Management (VPM) solution and the intuitive interface it provides make it easy to manage the screen and facilitate the highest-possible picture quality. To display colors as accurately and consistently as possible, The Wall for Virtual Production also features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. The VPM is also capable of detecting and resolving any potential LED-related issues. At InfoComm, Samsung will be collaborating with Lux Machina, a pioneer of virtual production and modern ICVFX (In-Camera Visual Effects), to showcase The Wall for Virtual Production in actual use. Lux Machina has implemented technology like this in television series like “The Mandalorian” and “House of the Dragon,” as well as in broadcast events like the League of Legends World Championship, NFL Honors and The ACM Awards. “The Wall has been designed for virtual production,” said Zach Alexander, President of Lux Machina. “With a high refresh rate, true color representation and a wide viewing angle, we believe that display technologies like this could help usher in the next generation of visual effects, making it much easier for studios to deliver high-quality virtual production projects.” Samsung is also working with Wētā FX as a technical partner. Wētā FX is a New Zealand-based digital visual effects company that has produced visual effects for some of the highest-grossing films ever made, such as “The Lord of the Rings” series, “Avatar” and “Avatar: The Way of Water.” “Samsung’s The Wall for Virtual Production provides excellent color rendition and picture quality, and with the screen properties and black levels, one is able to control the precision of light it sends into a volume with ease. We look forward to working with the innovative team at Samsung and seeing how new techniques and capabilities can improve the experience for our storytellers,” said Kimball Thurston, CTO of Wētā FX. The All-New Samsung QxC Series Crystal UHD Signage In addition to The Wall, Samsung is introducing its full lineup of 20 new models in the globally available QxC Series Crystal UHD Signage Series. The displays feature significant upgrades in design and performance for unparalleled features and picture quality in any commercial environment. The QxC lineup includes five QHC displays with 700nits of brightness (75”, 65”, 55”, 50” and 43”), eight QMC displays with 500nits of brightness (98”, 85”, 75”, 65”, 55”, 50”, 43” and 32”) and seven QBC displays with 350nits of brightness (98”, 85”, 75”, 65”, 55”, 50” and 43”). The bezels on the QxC series are consistent and even on all four sides of the display, using the same thickness and dimensions to create a symmetrical design. The VESA mounting holes are in the center of the displays to ensure secure mounting. The series is 28.5mm thick, 40% slimmer than the previous model.1 All QxC displays offer an easy and intuitive new user interface, 4K UHD resolution, Tizen 7.0 for optimized performance of web services and industry-leading durability. SmartView+ wirelessly connects the displays to up to six devices at once, while anti-glare panels minimize light reflection for an unimpeded viewing experience. Plus, all QxC models have an Eco Sensor that can detect the brightness of the surrounding environment and optimize the brightness of the display accordingly. Samsung Ushers in the Era of All-in-One LED Displays Samsung is also unveiling the LED All-in-One (IAC Model), a 130-inch full HD LED screen with a 16:9 aspect ratio. Its pre-assembled frame kit allows users to install the display simply by hanging it on a wall. The LED All-in-One has a slim 56mm design (up to 64mm with the Slim Fit Wall Mount). The screen provides 1,000nits of peak brightness and a 3,840Hz refresh rate, resulting in stunning video quality. The built-in Samsung S-Box has support for integrated media play and Microsoft 365, delivering the latest commercial tools to make the most out of the large LED display in business environments. Industry-First Carbon Footprint Certification From TÜV Rheinland Separately, Samsung Electronics announced that its 2023 Smart Signage lineup has earned a series of certifications for environmentally preferable products from highly recognized institutes in Germany and the U.S. The 2023 Smart Signage (QMC Model) and The Wall All-in-One (IAB Model) have become the first signage models to receive a product carbon footprint certification from TÜV Rheinland, a global testing body. Established in 1872 and headquartered in Cologne, Germany, TÜV Rheinland provides quality and safety certification services to multiple industries. The organization calculates its carbon footprint certification by evaluating the amount of greenhouse gases generated throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. The certification from TÜV Rheinland follows another recent and notable recognition for Samsung from the Carbon Trust.2 The 2023 Smart Signage (QMC Model) has also earned an ENERGY STAR 8.0 certification from the Environmental Protection Agency for its energy efficiency and an Electronic Product Environmental Assessment Tool (EPEAT) certification in recognition of its eco-conscious efforts, such as its recycled plastic use. Samsung looks forward to seeing its peers, customers and partners in person at booth #1143 at InfoComm 2023. To learn more about Samsung’s visual display products, please visit: https://displaysolutions.samsung.com/main/index. 1 98-inch model excluded. 2 Samsung’s 2023 Neo QLED Achieves ‘Reducing CO2’ Certification From the Carbon Trust – Samsung Global Newsroom View the full article

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