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From menu boards and discount offers to promotional advertisements, digital signage has become an essential medium for delivering information in retail spaces. Now, a new display has emerged — one that can show images without a continuous power supply. On June 8, Samsung Electronics launched the 32-inch Color E-Paper — an ultra-low-power digital signage solution capable of delivering rich, high-quality visuals. Behind this innovative product lies Samsung’s proprietary Color Imaging Algorithm technology, developed through close collaboration between the Visual Display (VD) Business and Samsung Research at Samsung Electronics. Samsung Newsroom spoke with two key figures behind its development — Daewoong Cho from the VD Business and Iljun Ahn from Samsung Research — to learn more about the creation of Color E-Paper. ▲ (From left) Iljun Ahn from Samsung Research and Daewoong Cho from the VD Business Paradigm Shift: Ultra-Slim, Ultra-Light and Ultra Low-Power The Color E-Paper sets a new benchmark for digital signage — redefining hardware, operational methods and content expressiveness. The globally released EM32DX model (32-inch) sports an ultra-slim profile, measuring just 8.6 millimeters at its thinnest point, and boasts a lightweight structure, weighing only 2.5 kilograms with the battery. ▲ Daewoong Cho from the VD Business “We designed the device to be ultra-slim and ultra-light so that it can be installed easily, even in tight spaces,” said Cho, who led Color E-Paper’s hardware development. “This versatility means it can serve as a menu board at a café entrance or be mounted on a wall to function as a seasonal, emotionally resonant interior display.” One of the biggest advantages of the Color E-Paper is its ultra-low power consumption, as it draws 0.00W1 while displaying a static image. This allows content to remain visible for extended periods on battery power alone, significantly reducing energy usage in retail environments. Changing the display image requires only a minimal amount of power as well. In addition, as part of Samsung’s commitment to sustainability, the product incorporates recycled plastics in its exterior and comes in eco-friendly packaging. ▲ Content for the Color E-Paper can be easily created, replaced and managed through the Samsung VXT platform. ▲ Samsung VXT enhances the Color E-Paper experience with content visibility optimization, a preview function that ensures color accuracy before deployment, and other convenient features. A Display That Runs Without a Continuous Power Supply The secret behind the Color E-Paper’s ultra-low power consumption is its distinctive method of displaying images. ▲ Iljun Ahn from Samsung Research “While conventional LCD signage uses a backlight to illuminate images, the Color E-Paper arranges six colors of digital ink in precise locations — just like printing on paper,” said Ahn, who participated in developing the product’s image enhancement technology. “This is also what gives the display its eye-friendly visual texture.” The display consists of millions of microcups, each containing four colored ink particles (red, yellow, white and blue). When an electrical signal is applied to each cup, the designated ink particles rise to the surface to produce six colors. “This process closely resembles the printing principle by which ink adheres to paper,” Ahn explained. “Once an image is formed, it can be semi-permanently retained without any further power consumption.” Rich Images With Just Six Colors Through Samsung’s Proprietary Technology The Color E-Paper’s strengths go far beyond power efficiency. The product can reproduce vibrant, natural hues using only six colors thanks to Samsung Electronics’ independently developed Color Imaging Algorithm. “Conventional products had limitations in accurately reproducing input colors, and issues such as distortion and noise occurred . A solution was needed to overcome these challenges, so the VD Business and Samsung Research joined forces to come up with one,” said Ahn. The starting point for developing the Color Imaging Algorithm, which enhances both color expressiveness and visibility, was the Human Visual System (HVS). The algorithm was built around a key aspect of human vision: the eye perceives the average color across a certain region, rather than focusing on the colors of individual pixels. “By leveraging this trait, it’s possible to create the perception of different colors by naturally combining the six colors. The key lies in optimizing the ratio and arrangement of those combinations to avoid any color distortion,” Ahn added. ▲ The Color E‑Paper’s color-rendering process, powered by the Color Imaging Algorithm. Calculating Color Ratios: Probability Map Extraction Conventional e‑paper relies on error-diffusion2 techniques to approximate digital images using a limited color palette. While effective, these methods carry significant drawbacks, as they are prone to visual distortion and suffer from slow computation speeds. To overcome these limitations, Samsung devised an innovative approach that calculates the probability of placing certain colors within arbitrary regions, allowing for more precise color expression. ▲ The Color Imaging Algorithm computes color-specific weights as probability distributions. By computing color weights as probabilities, the Color E-Paper can render nearly 2.5 million distinct hues using just six colors — a dramatic 40-fold increase in color richness compared to the roughly 60,000 hues achievable with conventional methods. Optimizing Color Arrangement: Color Sampling Along with color ratios, the way colors are arranged also plays a critical role in color rendition quality. Building on the probability map, Samsung developers applied blue-noise-based3 sampling (arrangement)to assign colors on a pixel-by-pixel basis, ensuring uniform and smooth color rendering. ▲ The blue-noise-based color sampling process ▲ (Left) Grocery store promotions brought to life in vivid color on a Samsung Color E-Paper display; (Right) A magnified view of the onion demonstrates how various color combinations naturally render shades and hues. This advanced Color Imaging Algorithm technology significantly reduces eye strain and delivers images with soft, natural boundaries — just like printed material. ▲ Samsung’s Color Imaging Algorithm technology overcomes the shortcomings of conventional e-paper. A Globally Acclaimed Technology With a Bright Future With reactions like “I thought it was real paper!” and “Where’s the power cable?”, people are often surprised or impressed when they see the Color E‑Paper for the first time. The innovation drew significant attention at this year’s edition of Europe’s largest display exhibition, Integrated Systems Europe, where it won three Best of Show at ISE 2025 awards. “I felt so proud when I heard that a global brand, one that had previously insisted on analog signage only, began seriously considering a digital transformation after seeing the Color E‑Paper at ISE 2025,” Daewoong Cho recalled. “The natural, paper-like color of the Color E-Paper will offer consumers a fresh experience across various commercial settings. We plan to introduce it in a range of sizes, from small to large displays.” “We are continuing our research with the goal of being able to render a broader range of colors more effectively. Samsung Research and the VD Business will keep working in close partnership to deliver the next breakthrough in display technology,” added Iljun Ahn. With its paradigm-shifting power efficiency and color accuracy, the Samsung Color E‑Paper is leading the evolution of digital signage. Driven by a spirit of continuous innovation, Samsung’s product developers are committed to enhancing visual experiences in commercial spaces — setting a new standard for the displays of tomorrow. 1 Based on IEC 62301 standards from the International Electrotechnical Commission. Power consumption below 0.005W is indicated as 0.00W. 2 This method diffuses the quantization error — introduced during image quantization — by distributing it in specified proportions to adjacent pixels, ensuring the errors become visually less noticeable across the entire image. 3 Unlike white noise, blue noise is concentrated in the high-frequency spectrum, distributing fine-grained, evenly spaced patterns without large blotches — enabling smoother and more natural image rendering on displays. View the full article

Due to advancements in memory management and performance optimization, Android is transitioning its kernel page size from 4 KB to 16 KB. This change impacts how applications manage memory and requires developers to ensure compatibility, and was addressed in Adding 16 KB page size to Android and Support 16 KB page sizes. Google Play has also published a blog post (Prepare your apps for Google Play’s 16 KB page size compatibility requirement) asking developers to support 16 KB page sizes in their applications. Starting November 1st, 2025, all new apps and updates to existing apps submitted to Google Play and targeting Android 15+ devices must support 16 KB page sizes. Native Code Applications containing native code must be built to support 16 KB page sizes. Refer to the official Google document for detailed instructions. Testing Environment Google Android Emulator provides a testing environment for 16 KB pages. For real-world testing, Samsung's Remote Test Lab offers a similar environment on actual Samsung devices. See Get Started with Remote Test Lab for Mobile App Testing, a previous Remote Test Lab blog, to check if your application works in a 16 KB page environment. We recommend that you search using the keyword "remote test lab" in the Blog list and look through other posts related to the Remote Test Lab as well. Understanding 16 KB Page Size For a general understanding of what a page refers to in the context of an operating system (OS), see Page (Computer memory). You can think of it as a way of managing DRAM memory in units called pages. For example, if you divide a physical DRAM memory of 32 KB into 4 KB pages, you get 8 pages. If you divide it into 16 KB pages, you get 2 pages. This physical memory is mapped into the virtual address space of each process, and the unit of this mapping is a page. When a process accesses a specific address, it goes through a page table to access the page of the physical memory corresponding to the address. If the page size is increased from 4 KB to 16 KB, allocating and mapping a memory of 16 KB that would have used 4 operations can now be done in just one. This affects not only in-kernel memory management, but also the file system and block layer, ultimately leading to an improvement in performance. Kernel mmap & Application Change Understanding the mmap API In a Linux kernel, user space processes use the mmap API to map files or devices into their virtual address space. One of the arguments in mmap is the offset, which is required to be a multiple of the page size, as shown below. Failing to adhere to the requirement will fail the mmap operation. If the application logic assumes that mmap will succeed, this may cause the application to crash. The offset must be a multiple of the page size as returned by sysconf(_SC_PAGE_SIZE) Impact of the Page Size Change When the kernel page size changes from 4 KB to 16 KB, the mmap's offset value must now be a multiple of 16 KB, not 4 KB. In other words, on a 4 KB page kernel, offsets of 0, 4, 8, and 12 KB work correctly, but on a 16 KB page kernel, offsets of 4, 8, and 12 KB do not. You can configure these mmap operations while building an application, but it is also possible the developer did not use the mmap themselves, because in many cases the internal linker performs the mmap automatically. A linker refers to the application's Executable and Linkable Format (ELF) to perform the mmap. It's important to build the application with 16 KB pages to make sure the linker performs the mmap to the correct locations for the 16 KB page kernel. To reiterate, if your application includes native code (not just Java), ensure that you have built it to support 16 KB page sizes. For guidance, refer to this Google Document. We have also provided a shell script that you can use to verify that your application supports the 16 KB page size. View the full blog at its source

Samsung Electronics today introduced its latest advancements in display technology and service innovations at its 2025 Latin America Visual Display Seminar, held in São Paulo on June 24 and 25. The annual seminar brought together regional partners and media to experience Samsung’s newest TV lineup. Attendees had the opportunity to experience a range of innovative technologies, including the distinctive Real Quantum Dot technology of its QLEDs, the Glare-Free 2.0 feature in its OLEDs, Tizen OS and home care technologies. ▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s newest TVs at the 2025 Latin America Visual Display Seminar. Certified QD and Enhanced OLED Push the Limits of Display Innovation Samsung’s 2025 Neo QLED TVs utilizes quantum dot architecture certified by TÜV Rheinland, meeting international standards for true quantum dot (QD) display. Unlike others using the “QLED” label, Samsung’s implementation uses a no-cadmium quantum dot layer and a dedicated blue LED light source to produce brighter and more accurate colors that remain vivid in both bright and dark environments. Attendees were able to compare these displays firsthand and observe the differences in color purity and brightness. ▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, explains how a QLED with a quantum dot (QD) film, with sufficient quantum dot content, combined with a blue light source, produces brighter and more accurate colors. The 2025 OLED lineup introduces new upgrades with Glare-Free 2.0, which reduces reflections for a clearer viewing experience. The new OLEDs also include a feature that automatically adjusts brightness based on the content and ambient lighting conditions, ensuring clarity and depth at any time of day. Enhanced Content Experiences With Tizen The seminar highlighted life-enhancing technologies alongside screen breakthroughs, demonstrating how TVs can function as a lifestyle platform through various user scenarios and everyday conveniences. Samsung’s Tizen OS continues to power a wide range of rich content and smart services. Samsung TV Plus1 offers exclusive access to K-pop performances, such as SM Town LIVE 2025 in L.A.,2 while SmartThings expands automation options, including personalized TV routines based on user habits. ▲ Eduardo Rubio, Samsung Electronics, explains how Samsung TV Plus provides free ad-supported content to Samsung TV users. Additionally, Samsung Art Store3 brings high-quality digital artwork and diverse collections from global partners, including MoMA, the Metropolitan Museum of Art and Art Basel, directly to the screen. ▲ Jeongeun Oh, Customer Experience Team at Samsung Electronics, give attendees hands-on experiences of lifestyle features including karaoke (right) and Daily Board. Smarter Connected Experiences and Lifestyle Features With SmartThings The seminar also demonstrated how Samsung TVs extend beyond entertainment to support everyday living. Care Experience utilizes built-in sensors and AI to detect environmental cues – such as a baby crying or pet movement – and automatically adjusts content to fit the situation. The Daily Board displays personalized information when the screen is off, and through Samsung Food integration, offers recipe suggestions and cooking guides tailored to individual preferences. Participants were also introduced to Samsung Daily+, a lifestyle content hub providing access to healthcare resources, remote medical consultations and video calls. In addition, the 2025 TVs now natively support Google Cast, seamlessly bringing your favorite entertainment to the big screen. With over 5,000 Cast-enabled apps, you can easily stream your favorite movies, music and shows from your mobile devices, creating an uninterrupted and enhanced entertainment experience. 1 Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with nearly 3,000 ad-supported linear channels available globally in 30 countries across 630M active devices. Samsung TV Plus is accessible on 2016-2025 Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. To learn more, including availability in your region, visit samsungtvplus.com. 2 Available in select countries. To learn more, visit samsungtvplus.com. 3 Samsung Art Store is a global digital art subscription platform available on Samsung TVs, now offering over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs, giving more viewers access to premium art in 4K resolution. For more information, including availability in your region, visit Samsung.com. View the full article

Samsung Electronics today announced its latest Smart Monitor lineup, featuring the flagship Smart Monitor M9 (M90SF model) alongside the updated Smart Monitor M8 (M80F model) and M7 (M70F model). With the introduction of QD-OLED technology to the M9 and advanced AI features across the lineup, the new offerings provide a more personalized and connected screen for work and entertainment. “The Smart Monitor series continues to evolve based on how people work, watch and play,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With the introduction of QD-OLED and AI-powered enhancements, the M9 delivers a more responsive and refined screen experience — all within a single, versatile display.” Smart Monitor M9: OLED Picture, Intelligent Performance The Smart Monitor M9 introduces QD-OLED technology to the Smart Monitor lineup for the first time. Its 32-inch 4K QD-OLED panel delivers deep contrast and vibrant color, offering a more immersive visual experience across productivity, streaming and gaming. Samsung OLED Safeguard+ helps maintain screen integrity over time with a proprietary cooling system designed to reduce the risk of burn-in. The M9 also features a Glare-Free display to minimize reflections and ensure consistent visibility and comfort — even in bright lighting conditions. The M9 is powered by AI Picture Optimizer, 4K AI Upscaling Pro and Active Voice Amplifier (AVA) Pro, which work together to enhance picture and sound quality in real time based on content and surroundings. Whether users are watching, creating or multitasking, the display adapts automatically to deliver optimized performance. The M9 also serves as a smart entertainment hub with access to popular streaming apps, Samsung TV Plus and Samsung Gaming Hub — which enables cloud-based gaming without a connected console or PC. With a 165Hz refresh rate, a 0.03ms response time and NVIDIA G-SYNC compatibility, the M9 supports smooth, fast-moving visuals ideal for high-performance use. The M9 also features a slim metal design that blends premium aesthetics with functional form, creating a modern look that complements any workspace. Recognizing its precise and reliable color performance, the Smart Monitor M9 has achieved Pantone Validated certification. This certification assures users that the M9 has passed the rigorous standards of testing and can replicate over 2,100 colors and more than 110 SkinTone shades from Pantone’s library. Paired with its brilliant QD-OLED display, the monitor ensures visuals appear just as content creators intended, providing confidence and clarity for any application. Smart Monitor M8 and M7: Versatile Displays With AI Functionality and Enhanced Connectivity The new Smart Monitor M8 and Smart Monitor M7 extend Samsung’s smart monitor experience to a broader audience, offering 32-inch 4K UHD screens with vibrant picture quality and built-in AI features. Equipped with Samsung’s advanced VA panel technology, both models deliver sharp detail and rich contrast, making them ideal for everyday productivity, streaming and much more. Both displays support AI-powered discovery tools, including Click to Search.1 These features help users explore content, retrieve information and engage with their screen more intuitively, while Tizen OS Home personalizes recommendations and makes it easier to access frequently used services and inputs. Designed for flexibility, all three models integrate with SmartThings, support Multi Control between Samsung devices and offer Multi View for side-by-side working or entertainment. With Microsoft 365 access, users can create and edit documents directly from the monitor without a PC, making the lineup a practical solution for modern work setups. Ongoing Support and Availability The Smart Monitor M9, M8 and M7 are available in 32-inch screen sizes and will begin rolling out to markets worldwide starting this month.2 To ensure long-term usability and support, Samsung offers up to seven years of One UI Tizen upgrades for the Smart Monitor lineup, allowing users to continue benefiting from the latest features and services over time.3 For more information about Samsung’s Smart Monitor lineup, please visit www.samsung.com/. 1 Feature available in certain regions and models only. 2 Availability of models may vary by market. 3 Free One UI Tizen upgrades are available for Smart Monitors models released in 2023 and onward. View the full article

June 2025 Samsung Launches One UI 8 Beta Program: The First-Generation Upgrade, Arriving First on the New Galaxy Foldables Samsung’s latest Galaxy foldables will be unveiled later this year and will be the first devices to launch with One UI 8 on Android 16. One UI, initially introduced in 2018, is Samsung’s integrated software platform. It is designed to enhance convenience and productivity for Galaxy users and has been developed through more than a decade of collaboration with Google, offering an optimized user experience. The One UI 8 Beta program launched on May 28 for Galaxy S25, S25+, and S25 Ultra users in Korea, the U.S., the U.K., and Germany. Participants in the program can explore new features and enhancements before the official release and provide feedback, which Samsung will use to further refine the final version. Join the One UI 8 Beta program on the Samsung Members application to preview a smarter, AI-powered Galaxy experience. Learn More Content Publish API: New User Guides Now Available on the PortalTwo new user guides have been published for the Content Publish API, designed to help you streamline your application management. Our Submit an Update guide walks you through the process of creating an application update, uploading your binary, and submitting your application. The Staged Rollout Release guide explains how to submit a release with staged rollout, giving you more control over your application updates. Start automating the way you manage your applications using the Galaxy Store Developer APIs today! Learn more Tutorial: Adding, Updating & Canceling Cards using Samsung Wallet Server APIs Are you a Samsung Wallet partner aiming to enhance scalability and dynamism? Our new tutorial blog explores how to leverage the Samsung Wallet Server APIs to achieve this. Samsung Wallet's Get Card Data API allows users to add issued wallet cards to their devices. These cards automatically refresh with the latest data via the Data Fetch Link when a user opens the card. Furthermore, Samsung Wallet offers the Update Notification API for pushing individual card updates, and the Cancel Notification API for canceling or deleting multiple cards for specific events. This comprehensive guide will walk you through configuring and utilizing these powerful APIs, including how to generate an authorization token to access them. Check out the blog to learn how to use various APIs for Samsung Wallet and start delivering smarter services as a Samsung Wallet partner. Learn More The Exceptionally Sleek Galaxy S25 Edge Emulator Skin is Here! Experience the latest flagship device in your application development! The new Galaxy S25 Edge emulator skin brings the ultra-sleek look and feel of this thin, yet mighty device directly to your Android application development environment. Designed with extreme care, this skin beautifully highlights the device’s curved edges and streamlined silhouette. Download the emulator skins today to bring exceptional style to your application development. Download Tutorial: Designing a Watch Face with Customizable Edge Complication Slots and Digital Clock Watch Face Studio has recently launched a powerful new version of its tool, packed with exciting features! This update introduces all-new supported font styles for digital clocks, making customization for physical watches easier and more stylish than ever. Additionally, the studio now allows you to design stunning and functional watch faces with customizable edge complication slots. Click below to discover how to make the most of these new features in your watch face designs. Learn More Gyroscope Animations with Watch Face Studio Unleash dynamic watch faces that react to real-time wrist movements. The new gyroscope feature in Watch Face Studio enables your designs to respond directly to wrist motion, creating more immersive and interactive experiences for users. This tutorial walks you through two creative use cases for the gyroscope. You'll learn how to seamlessly switch scenes when the user raises or lowers their wrist, and how to add a parallax effect that brings depth to your design using just 2D assets – no complex code required. Add a personal touch to your designs with ease. Learn More From AI Concept to Reality: AI-Powered Modems for Next-Gen Samsung Cellular Networks AI is transforming wireless network performance, serving as a crucial technology for boosting efficiency, reliability, and sustainability in the upcoming 5G Advanced and 6G eras. Samsung has already validated the real-time potential and performance of AI-powered virtualized base stations (vRAN). Our new blog post introduces a testbed that deploys this real-time AI directly into actual networks, demonstrating and validating its effectiveness. Learn how AI models are applied to complex tasks like L1 channel estimation. You’ll also explore real-world implementations of integrated AI processing architectures, stretching from central and edge data centers to base stations, and discover our distributed AI acceleration solution. Learn More Trick-GS: A Balanced Bag of Tricks for Efficient Gaussian Splatting 3D reconstruction presents a long-standing challenge across fields like computer vision, robotics, VR, and multimedia. It’s especially difficult to accurately convert 2D images into dense 3D spaces. Gaussian Splatting (GS) is a powerful technique that represents 3D scenes using volumetric splats to capture detailed geometry and appearances. While GS offers fast training and inference speeds that yield high-quality reconstruction results, its reliance on millions of Gaussians limits its use on mobile devices due to significant storage and computing demands. To address the challenge, Samsung Research R&D Institute United Kingdom is utilizing Trick-GS. This innovative approach significantly boosts GS’s storage and computational efficiency. Trick-GS employs a suite of advanced optimization techniques that dramatically enhance both training and inference performance without compromising rendering quality. Thanks to these optimizations, Trick-GS delivers significant improvements: • Compress model size by up to 23 times • Improve training time by 1.7 times • Increase frames per second (FPS) by 2 times • All while maintaining excellent visual performance (PSNR). Discover how Trick-GS enables a lightweight model with real-time 3D rendering capabilities directly on mobile devices. Explore its structure and experimental results on the Samsung Research blog. Learn More View the full blog at its source

▲ RM reflects on how art is transforming his life at “Talk With RM” during Art Basel in Basel 2025. As the art world converges at Art Basel in Basel 2025, Samsung Electronics hosted a special two-part media session spotlighting the evolving role of art in daily life. Titled “Living With Art,” the event brought together Samsung Art TV global ambassador RM of 21st century pop icons BTS, Clément Delépine, Director of Art Basel Paris and featured artist Basim Magdy to explore how technology is transforming how people experience, collect and live with art. Together with Sofia Monteiro, Curator at Samsung Art Store Europe, the speakers shared how digital platforms like Samsung Art TV are helping to make art more accessible, more personal and more emotionally resonant in people’s everyday lives. Part 1: RM on Finding Peace, Presence and Personal Taste Through Art RM spoke candidly about how art has become a profound source of comfort, curiosity and connection in his life. Seated with Monteiro in a relaxed lounge space, he reflected on his early love of literature, his discovery of visual art and how innovative digital platforms like Samsung Art Store are modernizing access to art, particularly for those unsure where to begin. “Art is already deeply embedded in our lives — in literature, architecture, film and, of course, music,” he shared. “But a lot of people still find art hard to understand. I think it’s already inside of us.” That sense of instinctual connection came into focus during a tour stop in Chicago. With time to spare, RM visited the Art Institute of Chicago, and something shifted. “I wanted to see Monet and other artists I had only read about,” RM recalled. “When I saw those works up close, the details, the textures — I was really impressed.” RM noted that the idea of art grounding people in beauty, even in quiet or overlooked moments, is what makes living with art so meaningful. It’s also what drew him to The Frame. “Friends come over and think it’s a new media art, not a TV.” He emphasized that digital tools can make discovery more intuitive, even playful. “Art Store Streams on Samsung Art Store break down barriers and introduce me to artists I might never encounter otherwise.” ▲ (From left) Daniel Fanslau, RM and Sofia Monteiro RM’s participation at Art Basel in Basel 2025 also marked the launch of his curated collection on Samsung Art Store, offering users a glimpse into his artistic sensibilities with selected works that span emerging global voices to timeless modernists. He said that he asks simple questions — such as “Who made this? And why did they make it?” — that allow him to dive deeper into the artwork. Part 2: Reimagining the Art Experience With Technology ▲ (From left) Clément Delépine, Basim Magdy and Sofia Monteiro The second session shifted from personal reflection to industry insight, featuring a panel moderated by Sofia Monteiro with Basim Magdy, a multi-disciplinary artist, and Clément Delépine, Director of Art Basel Paris. Together, they unpacked how digital tools are reshaping the way in which people discover, engage with and collect art. Delépine reflected on a cultural shift — noting that while physical artwork still holds tremendous value, there has been a transformational shift in how people experience them. “People may still aspire to see or own a piece of art, but their discovery now incorporates new avenues — digital galleries, curated feeds and even algorithmic discovery,” he said. “It’s no longer just about owning an object — it’s about the experience that leads you there.” This shift from ownership to experience is especially meaningful during a time when access to physical galleries remains limited for many. Magdy emphasized the power of being able to share art with audiences around the world. “You’re connecting with people you may never meet, and that’s both beautiful and a little surreal,” he said. “It’s not a replacement for seeing art in person, but it invites emotional connection in a new way.” The panelists also agreed that platforms like Samsung Art Store can help people discover their artistic preferences through visual immersion. “The Frame reminds me of how we used to collect and curate images online,” Delépine shared. “You’d collect images, and over time, patterns would emerge. That process helped shape your taste, and The Frame enables something similar but in your own space.” The conversation also acknowledged the importance of preserving the emotional depth of art, even as it becomes more digitized. “It’s like listening to your favorite band at home versus being at the concert,” said Magdy. “Digital can’t replicate everything, but it can open the door. And that matters.” Looking ahead, Delépine pointed to AI as a tool that will likely shape the future of art, but one that shouldn’t overshadow human touch. “Using AI won’t make you an artist, just how editing tools don’t make you a director,” he said. “Vision still matters more than the tools.” The panelists reinforced a shared vision — that technology expands, rather than diminishes, the power of art. By making it easier to access, explore and connect with, platforms like Samsung Art Store are helping to democratize creativity for a new generation of collectors and viewers alike. A Seamless Union: Art, Technology and Accessibility The event coincided with the launch of the Art Basel in Basel (ABB) Collection, the largest Art Basel curation yet on Samsung Art Store — featuring 38 curated works that span continents, mediums and generations. For the first time, the collection includes contributions from an Africa-based gallery and a broader variety of emerging voices. At Samsung ArtCube, visitors were invited to explore these works up close through Samsung Art TVs including The Frame, The Frame Pro, Neo QLED 8K and MICRO LED — demonstrating how display innovation can enhance the emotional impact of fine art in the home. “At Samsung, we see technology as a bridge, not a barrier, to emotional and cultural connection,” said Amelia-Eve Warden, Senior Communications Manager at Samsung Europe. “Whether it’s discovering a new artist or reinterpreting a classic, we’re proud to help more people make art part of their everyday rhythm.” Living With Art On Your Terms ▲ RM poses for a photo at the “Talk With RM” session. From RM’s candid reflections to the expert insights of art world leaders, the “Living With Art” sessions reinforced a shared belief — that art is no longer something to visit, but something to live with. Whether through a museum visit, a personal collection or a digital frame in the living room, art today is closer, more personal and more resonant than ever before. As Samsung continues its partnership with Art Basel across all four global editions, the message is clear. Art doesn’t need to live on a pedestal. It can live with the viewer. View the full article

Samsung Electronics today announced a partnership with Electronic Arts (EA) and Xbox to bring the action of EA SPORTS FCTM 25 to Samsung Gaming Hub. Samsung TV and monitor owners can now play EA SPORTS FC 25 through the Xbox app with Xbox Cloud Gaming (Beta)1 on supported devices.2 All players need to get started is a compatible controller and Xbox Game Pass Ultimate, which includes EA Play. As a special promotion, new Xbox Game Pass subscribers can receive a two-month Ultimate Game Pass subscription.3 The offer is available to both existing Samsung TV owners and those who buy a new, qualifying TV. To redeem, users can simply download the Samsung Promotions app on their Samsung TV, click the Xbox promotion banner or scan the QR code with their mobile device, and then follow the steps on the screen to activate their offer. “We are delighted to bring EA SPORTS FC 25 to Samsung TVs and monitors through cloud gaming on Samsung Gaming Hub,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, one of our goals is to immerse soccer fans around the world in the exciting game of soccer, whether they are playing the game or watching a match live on a Samsung TV.” EA SPORTS FC 25 gives players more ways to win for the club, by teaming up with friends across their favorite modes with 5v5 Rush and managing their clubs to victory as FC IQ delivers more tactical control than ever before. Fans will also continue to experience unparalleled authenticity with the most true-to-life experience of football’s biggest competitions, clubs and stars. FC 25 features over 19,000 athletes across more than 700 teams, 120 stadiums and 30 leagues from around the world. Samsung Gaming Hub, first introduced in 2022, has redefined home entertainment by giving players access to thousands of games directly on Samsung TVs and monitors. This includes the 2025 TV series, spanning Samsung Neo QLED 8K, Neo QLED 4K, OLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI enhanced picture and sound, along with new personalized features that bring people closer to the shows, movies and games they love. In a first for the TV industry, Samsung has partnered with Microsoft to integrate Xbox Cloud Gaming (Beta) into its smart TVs and monitors, and now supports a wide range of streamed games from partners including NVIDIA GeForce NOW and Amazon Luna. For more information on Samsung Gaming Hub, please visit www.samsung.com. 1 In 27 countries (Argentina, Brazil, Canada, Mexico, United States, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, United Kingdom, Australia, New Zealand, Korea), the game is available via Samsung Gaming Hub. Supported features and games may vary by country and model. An internet connection, additional gaming service subscription and compatible controller are required. Samsung Account required for network-based smart services, including streaming apps and other smart features. 2 Available on select 2022 or later Samsung Smart TVs and Monitors. 3 Claim Game Pass Ultimate trial by August 12,2025. Redeem at https://www.xbox.com/redeem by August 19, 2025. Valid for new Xbox Game Pass members only. Available in all regions with Xbox Cloud Gaming (Beta) supporting the Xbox app on Samsung, excluding Korea and Argentina. View the full article

Samsung Electronics announced that RM of 21st century pop icons BTS has been named the new global ambassador for Samsung Art TVs earlier this week. RM joined Samsung at Art Basel in Basel 2025 to celebrate creativity, share his passion for art and spotlight how Samsung Art TVs and Samsung Art Store are making curated art experiences more accessible than ever before. ▲ RM admires artwork by Kun-Yong Lee. ▲ RM engages with a piece by Basim Magdy. ▲ RM stops to look at artwork inside ArtCube. ▲ RM checks out a piece on display at ArtCube. As an artist, collector and cultural voice, RM has long expressed his love for visual art — often sharing museum visits, artist insights and his own growing collection with the global audience. At Samsung’s ArtCube lounge, he reflected on what it means to live with art in a digital age, why accessibility matters and how technology is opening new doors for global discovery. ▲ RM participates in a talk session at Art Basel in Basel 2025. Art, Technology and the Everyday “When I connect with a piece of art, it’s like having a silent conversation,” said RM. “Samsung Art TV lets those conversations happen anywhere. It makes it easier for people to discover artists, reflect on their own emotions and build a personal connection with the art they choose to live with.” Known for his thoughtful approach to art and culture, RM took the opportunity to share his personal reflections. He spoke about how art has influenced his worldview and how platforms like Samsung Art TV offer an opportunity for everyone to make art a part of their daily lives. ▲ RM views the artwork on display inside ArtCube. ▲ RM snaps a photo inside ArtCube. ▲ RM creates a personalized selfie in the artistic style of Marc Dennis. ▲ RM reflects on artwork by Kun-Yong Lee. ▲ RM observes a piece by Kun-Yong Lee. Through the Samsung Art TV’s expansive discovery features and curated collections, RM shared that he’s been exposed to a wider world of creativity — sparking curiosity and reshaping how he thinks about visual culture. He reflected on how digital platforms like Samsung Art Store are helping viewers break out of their comfort zones and pre-set tastes shaped by algorithms. “Every space has a mood,” RM shared during the talk session. “And sometimes a single artwork or a frame can shift that feeling. I love that Samsung Art TV gives people the freedom to discover and live with art in a way that fits their everyday rhythm.” A Personal Vision for the Future RM also confirmed he is actively searching for a physical space to house his growing collection, an idea he’s hinted at in previous interviews. This gallery, he explained, would be rooted in a desire to connect East and West, past and present as well as personality and universality. “I want to bring everything together into one space,” he said. “Maybe I’ll call it ‘rkive’ like my Instagram. It won’t be easy, but I want to try.” ▲ RM shares his thoughts on art during a talk session held at Art Basel in Basel 2025. He expressed hope that, one day, his collection could be shared digitally through Samsung Art TV, reaching people around the world — especially those who can’t visit museums or galleries. “Unless you live in Seoul, it’s not easy to access museums or galleries to experience art in Korea.” He added that it would be great to have an ‘art bridge’ through Samsung Art TV one day, that would allow someone to “press a button and be led into a new world of art.” Reimagining Art for Everyone Samsung’s partnership with RM is rooted in a shared belief that technology can be a bridge to meaningful experiences. Whether it’s discovering a new artist, reinterpreting a classic or simply finding beauty in a quiet moment, Samsung Art TVs bring emotional and artistic depth to any space. “RM’s sincerity and influence make him a natural partner for Samsung Art TV,” said Sofia Monteiro, Curator at Samsung Art Store Europe. “He’s someone who doesn’t just appreciate art — he lives with it. And that reflects exactly what our platform is all about.” Through Samsung Art TVs, Samsung continues to redefine how people connect with art, turning walls into ever-evolving canvases and living spaces into curated galleries. RM and Samsung Invite the World To Live With Art As Samsung’s Art TV ambassador, RM continues to champion a more personal connection to art, design and culture. His partnership encourages art lovers everywhere to see creativity not as something reserved just for galleries but as something to bring into everyday life. About RM of BTS RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer and leader of 21st century pop icons BTS. His discography includes solo mixtapes “RM” (March 2015) and “mono.” (October 2018), as well as solo albums “Indigo” (December 2022) and “Right Place, Wrong Person” (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia and more. On May 24, 2024, RM released his critically-acclaimed second solo album “Right Place, Wrong Person.” View the full article

“Time, memory and history must always be revisited and questioned. Art gives us the freedom to do so without constraint.” — Basim Magdy, renowned artist Basim Magdy is a visionary Egyptian artist whose work merges dreamlike imagery with thought-provoking, philosophical narratives. Through layered photography and vibrant, otherworldly visuals, he invites viewers into worlds shaped by memory, myth and speculative futures. Now featured on Samsung Art Store as part of the Art Basel in Basel collection, his distinctive aesthetic brings moments of reflection into daily life. Magdy’s work reimagines living spaces as portals to imagined futures and poetic memories. Available exclusively on Samsung Art TVs, these pieces blur the line between art and atmosphere to deliver a gallery-quality experience at home. Expert-validated colors reveal every detail of his layered textures and experimental techniques — encouraging deeper engagement and sparking conversation. Samsung Newsroom sat down with Magdy to explore his creative process and the transformative power of art in everyday environments. ▲ Artist Basim Magdy poses at Samsung ArtCube at Art Basel in Basel. Partnerships, Presence and Possibilities Q: How has Art Basel in Basel played a role in your career? For over a decade, I’ve attended Art Basel in Basel every year — it continues to be one of the most exciting and inspiring art events for me. A recent highlight was having a large-scale photographic work presented in Art Basel Unlimited in 2022. This year, alongside the presentation of my work at the Samsung ArtCube lounge, I’m exhibiting expanded photography with Gypsum Gallery (Cairo) and paintings with hunt kastner (Prague). ▲ “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022) by Basim Magdy Q: What led to your partnership with Samsung Art Store for this year’s Art Basel in Basel? It happened naturally. I was drawn to the idea of my work existing in a different context — one where it could reach new audiences including those who may not typically visit galleries or museums but who are still curious about art. Reframing Time Through Art Q: How did your visual and conceptual style develop into something both surreal and poetic? It took years of curiosity, experimentation and a desire to create a visual language that reflects who I am. Both poetry and the strange layers of reality have long shaped my thinking. Over time, my style evolved as I explored different artistic tools and mediums. Creating something surreal and poetic has allowed me to propose new ideas and reinterpret familiar ones in unexpected ways. “Art expresses what can’t be said in words.” — Basim Magdy, contemporary artist Q: Storytelling, memory and imagined futures are recurring themes in your art. What drives your interest in these narratives? I’ve become increasingly interested in how we perceive time. I think that awareness deepens with age — the realization that each passing moment is gone and what lies ahead will be different yet oddly familiar. Though time is a construct, its rhythms — like sunrises and sunsets — form the backdrop of our lives. History shapes how we understand the past and determines how memories are kept alive — an incredibly subjective process, often told through one point of view. That’s what fascinates me. It raises questions about what gets recorded and what was deemed unworthy of preservation. What about the countless lives that pass without being remembered or documented? Time, memory and history must always be revisited and questioned. Art gives us the freedom to do so without constraint. Art Without Rules, Technology Without Limits Q: Your media include chemically altered film and layered photography. How do you preserve their texture and nuance when translating these physical processes into digital formats for display? The urge to experiment is what drives me to work across different media. It’s rooted in asking questions and pushing limits. Translating analog processes into digital form is one of those explorations — and with it comes the challenge of maintaining texture, depth and complexity. ▲ Artist Basim Magdy is well known for his fusion of dreamlike imagery with thought-provoking, philosophical narratives. Q: With technology playing a bigger role in creating and experiencing art, how has it shaped your creative process or your approach to audience engagement? Technology is evolving constantly, and with it, the way we experience the world — not just art. Today, reality often exists simultaneously in physical space and on screens. In the end, I think my lived experiences — whether encountered in real life or on a screen — inform my art just as much as my imagination does. For me, art expresses what can’t be said in words. Technology is largely shaped by scientific research that operates within defined rules and systems. Art, on the other hand, is free from those constraints — so when artists engage with new technologies, the results are often surprising. ▲ Basim Magdy experiences the new Art Basel in Basel Collection at Samsung ArtCube. From Exhibition to Everyday Q: Your work is now featured on Samsung Art Store and displayed in homes around the world. How does being part of someone’s everyday environment shift your perspective on your art? It’s humbling. We each experience art through our own lens — shaped by who we are and where we’ve been. I hope my work resonates in ways that invite thought, emotion or a quiet moment of connection. For me, that kind of unspoken, personal response is the most fulfilling outcome. Q: Samsung Art Store turns a screen into a gallery. How do you feel your work resonates differently in a digital home setting compared to a traditional gallery or museum? Seeing art in a gallery or a museum is still ideal — but it’s also limited. A piece only exists in one place and not everyone can travel to see it, especially if it’s halfway across the world. Samsung Art Store offers a more intimate way to experience art. Someone can engage with a piece they connect with at their own pace, free from the limitations of gallery hours or institutional settings. The platform also gives access to audiences who may not have a chance to view my work through traditional means. Digital representations of art continue to evolve — and so do the ways we engage with them. I look forward to a future where we can project fully detailed images into space and where the digital experience of art might one day include touch, texture or even scent. “[Through Samsung Art Store, one] can engage with a piece at their own pace, free from the limitations of gallery hours or institutional settings.” — Basim Magdy, contemporary artist Q: If someone is encountering your work for the first time through Samsung Art Store in their home, what would you like them to notice or feel? I hope they experience something that stays with them — whether it’s a thought, feeling or subtle moment of curiosity. The way someone connects to art is deeply individual, and I try not to shape or influence that. It’s more meaningful when that sense of intimacy is preserved. View the full article

From June 19 to 22, 2025, Samsung Electronics will collaborate with globally renowned artists to celebrate global diversity, artistic innovation and the power of display technology at Art Basel in Basel 2025, the world’s largest art fair held in Basel, Switzerland. ▲ As Art Basel’s official display partner, Samsung Electronics offers exclusive access to curated exhibition artworks via the Samsung Art Store, also on display onsite at Art Basel in Basel 2025. With participation from approximately 280 galleries across 42 countries, Art Basel in Basel 2025 offers a comprehensive view of the latest ideas shaping contemporary art today. As the official display partner, Samsung Electronics presents a new digital art experience that brings together art and technology through its premium screens including The Frame, Micro LED and Neo QLED 8K. Immersive Digital Art Experience: ‘ArtCube’ Draws Visitors Into the World of Art At Art Basel in Basel 2025, Samsung Electronics unveiled ‘ArtCube,’ a lounge dedicated to digital art experiences on Samsung devices. Created under the theme “Borderless, Dive Into the Art,” ArtCube offers a progressively immersive journey as visitors navigate the space. ▲ Located in Hall 1.0 of Messe Basel, ArtCube immersed visitors in digital artworks by artists featured in the Samsung Art Store collection. Digital works created by Saya Woolf shown on the LED façade at Samsung ArtCube. Passing through a large LED entrance where the Art Basel in Basel Collection from Samsung Art Store is reinterpreted as digital artworks, visitors discover a space showcasing the full lineup of Samsung Art TVs in the ArtCube. Artworks from the Samsung Art Store, displayed across ‘The Frame,’ ‘Micro LED’ and ‘Neo QLED 8K’ screens, envelope the front and side walls to create a deeply immersive experience — one that makes visitors feel as though they have stepped directly into the art itself. ▲ Samsung Art TVs — including The Frame Pro, MICRO LED and Neo QLED 8K — line the interior walls of ArtCube. ▲ A visitor views Basim Magdy’s artwork on display at ArtCube, part of the Samsung Art Store collection at Art Basel in Basel 2025. An interactive experience zone, powered by Samsung Art Store, is also featured. Visitors can select an artist showcased in the exhibition, take a photo and generate a personalized selfie in the chosen artist’s style, using generative AI — offering a distinctive and engaging experience. ▲ A visitor captures a selfie to generate a dynamic artwork styled after their favorite artist at Samsung ArtCube. ▲Visitors enjoy their selfies reimagined in their favorite artist’s style as dynamic artwork at Samsung ArtCube. Bringing Art Into Everyday Life Through the Samsung Art Store Earlier this week, Samsung Electronics has unveiled a new collection featuring 38 highlighted pieces from Art Basel in Basel 2025, now available on the Samsung Art Store. With this launch, Samsung Art Store subscribers around the world can enjoy a diverse selection of Art Basel artworks from the comfort of their homes — without needing to travel to Basel, Switzerland. As the official display partner of Art Basel for 2025, Samsung Electronics will continue its participation in the annual exhibitions held in Basel, Hong Kong, Paris and Miami. Through Samsung Art Store, the company aims to make art more accessible and seamlessly integrated into everyday life. The Samsung Art Store* is a subscription-based art service available on Samsung’s The Frame and QLED TVs. Now accessible in 117 countries, the Samsung Art Store offers more than 3,500 artworks in stunning 4K resolution through collaboration with over 70 leading partners. ▲ Basim Magdy, featured in the Samsung Art Store collection at Art Basel in Basel 2025, views his own work on display at ArtCube. ▲ Visitors take in the vibrant, dreamlike works of Basim Magdy on display at ArtCube, part of Samsung’s digital art showcase at Art Basel in Basel 2025. ▲ A visitor captures Lee Kun-yong’s artwork on display at Samsung ArtCube. ▲ A visitor views Marc Dennis’ artwork on display at Samsung ArtCube. ▲ A vivid portrait in the style of Marc Dennis captures visitors’ attention at ArtCube, part of Samsung’s digital art showcase at Art Basel in Basel 2025. ▲ A vivid portrait in the style of Saya Woolfalk captures visitors’ attention at ArtCube, part of Samsung’s digital art showcase at Art Basel in Basel 2025. ▲ The experience zone highlights the Samsung Art Store and lets visitors create immersive, AI-powered photos with animated elements from featured artworks. ▲ ArtCube features a curated selection of Art Basel in Basel 2025 artworks from the Samsung Art Store. Visitors watch the briefing video introducing the collection. ▲ Visitors take in the vibrant, dreamlike works of Basim Magdy on display at ArtCube, part of Samsung’s digital art showcase at Art Basel in Basel 2025. ▲ One of the most striking pieces at ArtCube, Basim Magdy’s “The Dictator and His Cockroach Count Their Blessings” merges satire and dreamlike visuals in Samsung’s digital art showcase. ▲ Visitors explore the immersive artworks by Marc Dennis at ArtCube, where his vivid, hyperreal art pieces are brought to life with digital projections. * All artworks in Samsung Art Store are available with a membership subscription. Artwork availability is subject to change without prior notice and may vary by region. View the full article

▲ RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC) Samsung Electronics today announced RM of 21st century pop icons BTS as the official ambassador for Samsung Art TVs.1 The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea. As a globally recognized art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary artwork. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world. “RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.” Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store2 — a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities. “As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.” As part of his new role, RM will appear at Art Basel, which is one of the world’s premier international art fairs and is held in Basel, Switzerland. There, he will host a special session to share his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Global Newsroom. RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world. For more information, visit www.samsung.com. About RM of BTS RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer and the leader of 21st century pop icons BTS. His discography includes solo mixtapes RM (March 2015) and mono. (October 2018), as well as solo albums Indigo (December 2022) and Right Place, Wrong Person (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia, and more. On May 24, 2024, RM released his critically-acclaimed second solo album Right Place, Wrong Person. 1 Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above. 2 Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day. View the full article

Samsung Electronics today announced the European launch of its latest Onyx (ICD model) cinema LED screen at CineEurope 2025. Building on its debut at CinemaCon 2025 in the U.S. this past April, the new Onyx brings Samsung’s acclaimed legacy of visual excellence and industry-leading performance to European cinemas, empowering exhibitors and creative partners with new possibilities for HDR content and immersive storytelling. “Europe is a vital market for cinema innovation, and the launch of Onyx marks a new chapter in our commitment to premium movie experiences,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By partnering with leading cinema chains like Pathé Cinémas and creative pioneers like Pixar, we are empowering the industry to deliver a truly immersive and visually stunning cinematic journey for audiences everywhere.” Delivering a Proven Solution With Visuals, Scalability and Reliability Samsung Onyx, the world’s first DCI-certified1 cinema LED display, is engineered for premium cinema experiences and supports frame rates of up to 120Hz2 at 4K resolution, for an ultra-smooth picture. The screen delivers brilliant HDR visuals with peak brightness levels of 300 nits (87.6fL),3 true black levels and precise color accuracy. The new Onyx offers four standard screen sizes — 5, 10, 14 and 20 meters — along with additional flexible scaling options.4 This remarkable adaptability allows theaters to maximize their available spaces and present films in the largest possible format without compromising image quality. Designed for long-term performance, Onyx sets a new standard in cinema display technology with the industry’s first and longest 10-year warranty for cinema LED screens.5 This extended warranty helps lower the total cost of ownership and ensures that theater owners make a future-proof investment. Deepening HDR Workflow With Pixar Animation Studios Samsung’s longstanding relationship with Pixar Animation Studios continues to drive new standards for HDR cinema content. Pixar has continuously mastered its films to offer unparalleled visual quality to viewers and has done so again for its new animated film “Elio” — set to premiere globally starting from June 18 — making it available in 4K theatrical HDR format compatible with Samsung Onyx. In line with ongoing efforts to expand the theatrical exhibition of HDR films, Pixar will continue mastering future films in DCI HDR that is supported on Onyx screens, ensuring audiences experience the films in the highest brightness and fidelity currently achievable. In its pursuit of excellence in HDR-mastered films, Pixar aims to install the new Onyx display at its Emeryville, California campus. This screen will be used during production to evaluate HDR color and brightness, conduct content quality tests and host demonstration screenings for filmmakers. By providing a dedicated space for these activities, the Onyx screen will further support creative collaboration and innovation in HDR filmmaking — ensuring that audiences can enjoy the full impact of Pixar’s high-quality HDR films showcased in theaters equipped with Onyx technology. “Samsung’s Onyx screens allow our Pixar artists to present their stories exactly as they envisioned them — vivid, dynamic and true to life,” said Jessie Schroeder, VP Post Production, Pixar Animation Studios. “By mastering our films in HDR with Onyx, we continue to unlock a new level of visual storytelling for filmmakers and deliver the next generation of cinematic experiences for our audiences.” CineEurope attendees are invited to experience the new Onyx in person at Samsung’s booth, where the company will highlight its latest innovations in cinema display technology. Taking place June 16–19 in Barcelona, CineEurope is the premier convention for the European cinema industry, uniting theater operators, film studios and industry leaders from across the region and beyond. For more details, visit samsung.com. 1 Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems. 2 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. 3 Peak brightness supported when using DCI-HDR supported IMB. 4 All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal length. The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout. 5 Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage to up to 10 years. View the full article

“Is the cat black or is it dark gray? There is this debate online. If you watch it on Onyx, you get the answer.” — Matīss Kaža, co-writer and co-producer of Flow (2024) Visual and immersive storytelling is central to how a film is experienced on the big screen by moviegoers. As more people seek premier theater experiences, filmmakers are increasingly embracing cinema LED screens over projectors to deliver their creations in a way audiences haven’t experienced before, fully immersing the viewer in the worlds they create. Following the launch of the latest Samsung Onyx (ICD), Matīss Kaža, Golden Globes® winner, Academy Award® winner and producer of the film Flow, shared his insights on how Onyx is pushing the boundaries in cinema. Matīss Kaža is a Latvian director, writer and producer, renowned for co-writing and co-producing the animated film Flow (2024), which won a Golden Globe® Award for Best Motion Picture — Animated, an Academy Award® for Best Animated Feature, a Toronto International Film Festival — Best Animated Film, a European Film Awards for European Animated Feature Film, and more. His projects have a strong sense of authorship and cinematic vision that resonates beyond national borders. Q: Could you tell us a bit about what the film Flow is about? Flow is an animated film, without any dialogue, telling the story of a solitary, individualist cat who likes to be by himself. Then suddenly comes this huge flood, destroying the cat’s home and forcing it upon a boat with other animals. On this boat, the cat learns to collaborate and become friends with these animals to survive this new, beautiful and humanless world. ▲ Matīss Kaža shares his experience of watching his work on Samsung Onyx. (Poster: Courtesy of Sideshow and Janus Films) Q: As a dialogue-free film, how does a Cinema LED screen enhance the viewing experience for the audience? One of the goals of Flow as a dialogue-free film is to essentially have the audience come as close to the cat’s experience as possible, since the film is built around the contrast between the main protagonist and the world around it. Cinema is all about detailing in the visual storytelling, and this comes through on Onyx very well. The world is vividly colorful with the yellows, greens and blues — and then the cat is dark gray. There’s a huge contrast that shines through when watching on the Onyx screen, with its vivid colors and deep blacks. ▲ Flow, played on Samsung Onyx Q: How did the team work through the movements of each of the animals? We studied the movements of these real animals, down to the most meticulous detail, to make sure our approach to the film was naturalistic for the audience. For example, when something attracts the cat’s attention, rather than twisting its head to look, it would just twist the ear. Each animal moves in different ways and has different silhouettes, weights and verticality. It was important for us to nail this process when making the film for the audience to feel fully immersed in this world. ▲ Courtesy of Sideshow and Janus Films Q: How did it feel to watch Flow on the Samsung Onyx Cinema LED screen? Many scenes in the film feature foreground and background interactions, and the audience can fully enjoy and experience exactly how we wanted the film to look. The movements are also very clear, and you can see how all the different characters have their particularities, down to the most subtle interactions. From the smallest twitching in the ear and the smallest gaze of the eye, or any little interaction, the level of detail on Onyx makes these perfectly visible for the audience. “I would have to say that Flow on the Onyx screen really flows.” Q: Did you notice anything new or different about Flow after seeing it on Samsung Onyx? How vivid the color was in the beginning — where the cat is still in its home, which is a lovely sculpture garden — really stood out to me. The finer details, like the little butterflies and critters flying around, give this emotion of calmness that might not be noticeable on other screens. The Onyx truly shows the film for what it is — there is very crisp detail and clarity — and it displays things that would go unnoticed in other situations. “On the Onyx, these little details were perfectly visible — details which give a lot to the atmosphere, to the peaceful tone of the scene.” ▲ Flow, played on Samsung Onyx Q: Water is a core element of the film. Can you tell us more about its purpose and how the team uses it to add to the story? The most difficult part of making this movie is the water effect. The dynamics of the water in the storytelling is really important because it’s one of the central metaphors of the film. On an Onyx screen, you can explicitly see the difference between the little waves in the puddle at the beginning and end of the film. These details are so important to the storytelling, and it really comes through here on the Onyx. ▲ Courtesy of Sideshow and Janus Films Q: How do the color, image details and storytelling jump out more on a screen like Onyx compared to other traditional methods? Because there is no dialogue in this film, we relied solely on visual storytelling. In terms of visual storytelling, color is essential — setting the right levels of contrast and the exact color palette — for the scene. It’s what creates the mood and the atmosphere. These aspects are fundamental to the film and are captured precisely, just as we intended. Every detail and color really shines on the Onyx screen. ▲ “Cinema is all about detailing in the storytelling, it always comes through detail. And that comes through on the Onyx,” says Matīss Kaža, co-writer and co-producer of animated film Flow (2024). Q: As a filmmaker, do the capabilities of Onyx help inspire your creative direction for upcoming projects? I love it when the theatrical experience has me in the middle of the experience, trying to decode what is going on. Filmmakers can do a lot of interesting things using environments, visuals and powerful storytelling to put audience members in an active relationship with the film. The crispness and range of colors offered on the Onyx bring us back to why we love seeing motion pictures on the big screen. It’s super immersive, and the level of detailing is just incredible. Q: Anything else you would like us to know? “I do filmmaking for the cinema-going experience; that’s where the film really shines.” Cinemas are where you see the picture as you’re supposed to see it. Every cinematographer and director, I think, has had to come to terms with different cinemas showing different images when using traditional projection. With the uniform approach that the Onyx has, I think that problem might be solved. “Every detail and color really shines on the Onyx screen,” says Matīss Kaža, co-writer and co-producer of animated film Flow (2024). View the full article

▲ Hedi Mertens’s Gruppo di quadrati sulla base di un quadrato (1966) shown on Neo QLED by Samsung. Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store.1 Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries — marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience. The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland.2 A Curated Vision of Global Expression Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world. Highlights include: Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective. Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism. Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature. Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques. The collection also includes works by iconic names such as Jo Baer, Kibong Rhee and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection. ArtCube: An Interactive Hands-on Experience at Art Basel ▲ Jo Baer’s Untitled (1961-1962) shown on Neo QLED by Samsung. To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube3 at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork — including selections from the Art Basel Collection — with breathtaking detail and depth. ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility. Strengthening a Cultural Partnership Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces.4 This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue. “With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes — creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.” Completing a Unique Art Experience on Samsung Art TVs ▲ Lynn Hershman Leeson’s Seduction (1985) shown on Neo QLED 8K by Samsung. Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from 3,500+ works of art spanning over 800 artists, including the ABB Collection. Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalized features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalized art galleries. The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users. For more information, visit www.samsung.com. About Art Basel Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com. 1 Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above. 2 Event is open to the public from June 19-22, after VIP opening from June 16-18. 3 Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel. 4 The information provided is based on the results collected during April 2025. View the full article

Odyssey Unveiled 2025 made history for both the gaming community and Samsung, as fans, creators and tech enthusiasts gathered in-person and online for the first-ever global hybrid gathering dedicated to the Odyssey monitor lineup. Held at Samsung KX in London on June 13 and streamed to audiences worldwide on the Odyssey Twitch channel, the event combined hands-on experiences with interactive digital content. Offering participants everywhere an exclusive look at the latest Odyssey innovations and a chance to connect with gaming’s most passionate voices, the stream peaked at over 40 thousand viewers — ranking top 10 worldwide in views on Twitch during its time slot, with the highest viewership in the history of the Odyssey channel. ▲ Odyssey fans, gamers and streamers gathered for the Odyssey’s first global hybrid event at Samsung KX, London. U.K. As the doors opened, onsite attendees were greeted by a vibrant showcase featuring hands-on experiences with the latest gaming monitors — including the recently launched 27-inch Odyssey 3D (G90XF) and the 4K 240Hz Odyssey OLED G8 (G81SF). ▲ Odyssey Unveiled 2025 brought the latest in gaming to viewers around the world High-profile figures such as Caedrel — one of the most recognized personalities in the League of Legends scene — and popular content creator George Clarkey joined the event to compete and be connected with fans on site and via the Odyssey Twitch stream. ▲ (From left) George Clarkey and Caedrel faced off at the Odyssey Unveiled 2025 event, which showcased the latest in the Samsung Odyssey range. The highlight of the event was the 1:1 game showdowns with the celebrated streamers. Tension mounted as they first squared off in The First Berserker: Khazan on the Odyssey 3D (G90XF). “Something about the Khazan game, when I was fighting the monsters — the immersion level was different to normal, it was levelled up,” said Caedrel about the showdown. “Especially as a creator, when you’re deep in a game for hours on end, you become so focused on your character and what’s happening around it, so you really appreciate the quality upgrades.” ▲ Caedrel and George Clarkey experienced the Odyssey 3D (G90XF), which breaks down barriers between imagination and reality with innovative technologies. Excitement continued to build with a tightly fought Rocket League face-off on the new Odyssey OLED G8 (G81SF), in which the both the live and online audience were on their toes as the competition peaked. ▲ Attendees participated in Rocket League matches with the streamers, Caedrel and George Clarkey, on Odyssey OLED G8 (G81SF). George Clarkey said: “Streaming Rocket League was definitely a highlight — I don’t think I’ve been that animated and happy playing a game in a long time. When it got to the winner takes all stage during the final match, it was competitive, silly and really good fun.” ▲ Broadcast to a global audience via the Odyssey Twitch channel, the event blended immersive, hands-on experiences with engaging interactive digital content. The energy was palpable throughout the event as the professional gamers demonstrated the power of Odyssey monitors in the series of competitive matches and creator challenges. Fans, whether on-site or remote, engaged in gaming competitions, social media activities, and giveaways, ensuring that enthusiasm remained high throughout the day. Community panels offered insights into trends shaping the future of gaming, with creators sharing firsthand how Odyssey monitors elevate their content and gameplay. At the same time, online participants joined real-time Q&As, polls and virtual tours, experiencing the event from every angle. ▲ Odyssey Unveiled 2025 saw creators engage with audiences throughout the day. Attendees, including Odyssey fans and gaming influencers, also enjoyed the immersive 3D gaming experience. Quadrant streamer Ria Bish (@riabish) commented on the Odyssey 3D gameplay in The First Berserker: Khazan, saying: “It feels as though I’m literally part of the game! Particularly the way everything comes to life around me — the trees and their branches passing by. It’s the best 3D experience I’ve had.” ▲ Ria Bish played The First Berserker: Khazan on Odyssey 3D (G90XF), a monitor with the industry’s leading 3D picture quality. Gamer Victoria Clay (@victoria_clay) was another of the gaming personalities who experienced the new monitors. “I feel much more immersed in the gameplay. It feels like the depth of perception you would have in the real world! Even simple things like the physics of when I’m walking — the character definitely feels more alive. And finer details like the footprints in the snow, it’s amazing.” ▲ Victoria Clay playing on Odyssey 3D (G90XF) with eye-tracking technology and view mapping algorithms. Visitors could also play the Rocket League on the 27-inch Odyssey OLED G8 (G81SF), which has 166 pixels-per-inch — the industry’s highest pixel density for a screen of that size — and is the industry’s first 27-inch 4K monitor with a 240Hz refresh rate. “Everything feels so smooth and dynamic,” said Mohammed Ataya, an Odyssey fan. “The graphics are so crisp. All the details, the signs, and the lighting! It seems sharper and more real than anything I’ve experienced.” ▲ Gaming fans playing Rocket League on Odyssey OLED G8 (G81SF), testing its 240Hz refresh rate & 0.03ms response time. The presence of streamers went beyond just competition; it became an opportunity to engage with the gaming community. After the event, Caedrel and George Clarkey discussed their impressions of the new Odyssey monitors, the importance of in-person gaming events, and what excites them most about the future of immersive gameplay. Their insights gave fans a closer look at how Samsung’s latest technology is redefining the gaming experience for both players and creators. Commenting on the Odyssey monitors, George Clarkey remarked: “With Odyssey 3D, it doesn’t feel like you’re just looking at a monitor, it feels as though you’re looking into one. A lot of gaming developments recently seem to focus on how to make gaming more efficient, so this is a nice alternative branch which is more about having fun and being immersed. It allows me to feel inside of the game, and I think that shows.” Caedrel said: “The best way to describe this is taking the next tech leap in gaming. Everything felt very seamless and natural — it makes me excited for where immersive gaming could go in the future.” ▲ The Odyssey Unveiled 2025 event offered viewers the opportunity to engage with some of gaming’s biggest personalities. Gaming continues to evolve in exciting and innovative ways. Samsung’s Odyssey event brought fans together to celebrate the future of gaming through its immersive monitors and groundbreaking features, showcasing Samsung’s commitment to reshaping how games are experienced by fans globally. Odyssey Unveiled 2025 created memorable experiences for participants both onsite and for those watching on the Odyssey Twitch channel. Fans will have a chance to relive the event with highlight reels and behind-the-scenes footage available on Samsung’s social media accounts, bringing the global community closer to Odyssey than ever before. To catch up on the action or see the best moments, visit the official Samsung Odyssey Twitch channel at https://www.twitch.tv/samsungodyssey. ▲ Held at Samsung KX in London, the Odyssey Unveiled 2025 event was streamed to viewers worldwide. View the full article

Samsung Electronics today announced the upcoming global launch of the HU8000F series, its 2025 Hospitality TV. Available in six sizes — 43″, 50″, 55″, 65″, 75″ and 85″ — the HU8000F empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with effortless streaming and connectivity options through Google Cast. Samsung will unveil the HU8000F series at HITEC 2025, the world’s largest and longest-running hospitality technology event, which takes place between June 16-19 in Indianapolis, USA. “Samsung’s HU8000F Hospitality TV series delivers a new level of in-room experience, combining brilliant 4K picture, advanced streaming and easy management,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With Google Cast support, an AirSlim design and integrated cloud capabilities, we are redefining what’s possible for hotel entertainment worldwide.” Premium Picture Quality, AirSlim Design and Effortless Streaming The HU8000F is powered by Samsung’s Crystal Processor 4K and features HDR10+ and Dynamic Crystal Color, immersing hotel guests in one billion shades of color with lifelike clarity and detail. Additionally, its sleek AirSlim design creates an elegant, nearly bezel-free look that complements any hotel space. The new model has expanded content options for guests by adding Prime Video to its portfolio — along with Netflix and Samsung TV Plus — which are all accessible from the Tizen OS Home. For an enhanced viewing experience, the HU8000F also includes adaptive sound technology, providing real-time audio scene analysis and quality optimization to any news program, sports game, musical performance, TV show or movie. Hotel-Ready Features and Integrated Hospitality Solutions For centralized remote management and actionable business insights for hotel managers, Samsung LYNK Cloud streamlines global hospitality operations while helping drive incremental revenue through targeted promotions. With SmartThings Pro and a multi-code remote, hotel staff can offer personalized in-room experiences and ensure interference-free control, enhancing both convenience and guest satisfaction. As Google Cast is integrated directly into Samsung’s hotel TV series, guests can easily access their favorite content from 5,000 Cast-enabled apps by mirroring their Android and iOS devices on the TV, without the need for additional dongles or login requirements. Embedding Cast also reduces costs for hotels and system integrators by removing the need to buy and maintain extra hub-type devices, avoiding the risk of theft for those types of devices and freeing up an HDMI port. For hotels currently using the HBU8000, a software update will soon be available to enable Google Cast without interrupting service.1 This upgrade has already been successfully deployed in Indonesia at The Apurva Kempinski Bali and Swissôtel Living Jakarta Mega Kuningan through simultaneous software updates, demonstrating the scalability and reliability of the solution. With Google Cast and over-the-top (OTT) integration, the HU8000F ensures seamless viewing options and an optimized solution that enhances viewing experiences. Samsung’s hospitality display series is also built to include practical features tailored for hotel environments, including RJ12 connectors, bathroom speaker support and LAN output ports. Powered by the intuitive and secure Tizen platform, the HU8000F offers smooth navigation, enterprise-grade protection with Samsung Knox and flexible connectivity through multiple HDMI and USB ports. For more information about Samsung’s hospitality solutions, please visit www.samsung.com. 1 The Google Cast update schedule for HBU8000 may vary by region. View the full article

Samsung Electronics today announced the global launch of its 32-inch Color E-Paper (EM32DX model), expanding its portfolio of energy-efficient digital signage solutions. Featuring advanced digital ink technology, this latest model delivers ultra-low power consumption, high visibility and a lightweight design. As such, it is a more sustainable and flexible display alternative for businesses. “Samsung is committed to pushing the boundaries of display innovation with solutions that enhance engagement while reducing energy consumption,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung’s Color E-Paper empowers businesses with highly efficient, customizable signage solutions that combine sustainability and performance.” Energy-Efficient Digital Signage With Vivid Color The new 32-inch Samsung Color E-Paper operates at 0.00W1 when displaying static content. With a fully charged integrated battery, users have the ability to install and use Color E-Paper freely2 without being connected to a power source. During content updates, the display still uses significantly less energy than the conventional digital signage, which helps reduce costs. Equipped with QHD (2,560 x 1,440) resolution, it leverages Samsung’s advanced color imaging algorithm to optimize color accuracy and readability. This optimization softens the edges of the image while creating smoother and more vibrant colors for an eye-catching display resembling traditional paper posters and retail promotional stands. For businesses, Color E-Paper enables a seamless transition from printed materials to enhanced digital displays. Slim, Lightweight and Easy To Deploy Weighing only 2.5kg3 and measuring 17.9mm thick, the display has a paper-thin design that allows for versatile placement on walls, tables and ceilings using the hanging accessories that come with it.4 With 13.9mm bezels on all sides, the display provides high usability in both landscape and portrait modes, while its VESA5 mount compatibility further expands installation options and enhances convenience for businesses. With two USB-C ports, Wi-Fi and Bluetooth connectivity and 8GB of onboard storage, the display offers seamless integration for businesses to manage their content with ease. Smart Content Management for Businesses Available on Android and iOS mobile devices,6 the dedicated Samsung E-Paper app allows users easy control to directly create content, schedule display times and set up content on Color E-Paper devices. Additionally, the Samsung VXT7 (Visual eXperience Transformation) platform — which provides real-time remote control and intuitive content management of devices and effortless content creation — is now compatible with Color E-Paper. This allows for centralized device management and smooth integration with existing supported signage products. Samsung VXT also includes a feature uniquely tailored for Color E-Paper to optimize content visibility and a preview function to ensure colors are accurate before deployment. For enterprises, Samsung VXT also supports real-time monitoring8 and centralized device management, streamlining content deployment across multiple locations. Powered by Samsung Tizen 8.0, businesses can integrate the display seamlessly into existing systems via Tizen Enterprise APIs. Additionally, as part of Samsung’s broader commitment to sustainability, the Color E-Paper features a cover made from 55% recycled plastic material and comes in fully paper-based packaging — reflecting the brand’s efforts to reduce environmental impact. Continued Leadership in the Global Digital Signage Market Samsung has reaffirmed its position as the world’s leading digital signage manufacturer, holding the top spot for the 16th consecutive year since first reaching number one in 2009.9 In 2024, Samsung achieved a record market share of 34.6% in global digital signage sales by volume.10 For more information about Samsung Color E-Paper, please visit www.samsung.com/business. 1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, an average power below 0.005W is indicated as 0.00W. 2 The estimation is based on Samsung’s internal testing under conditions that protect panel cells, using Samsung’s official 25W EM32DX charger and the provided 4600mAh battery. Actual time may vary depending on usage patterns and other factors. 3 Color E-Paper weight of 2.5kg measured with battery included. 4 The EMDX series’ packaging includes rear holders (2) and hanging brackets (2). 5 Video Electronics Standards Association. 6 Samsung E-Paper app is available for Android devices running version 10 or later, and iOS devices running version 15 or later. 7 Samsung VXT must be purchased separately. 8 Network connection required. 9 Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded. 10 Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded. View the full article

“Bodyscape was inspired by a line my child left on the wall as she fell.” — Kun-Yong Lee, contemporary artist Should art make you think or feel? Is beauty created or discovered? These questions do not have easy answers. But for decades, artist Kun-Yong Lee has explored them head-on — quite literally with his body — in pursuit of an art that anyone can experience. Starting today, June 2, a curated selection of 15 pieces from Lee’s works will be available on Samsung Art Store.1 Samsung Art Store is an art subscription service available on Samsung Art TVs including The Frame and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 3,500 pieces of art in 4K resolution from over 70 partners. To mark the occasion, Samsung Newsroom spoke with Lee about his artistic philosophy and what inspired this collaboration with Samsung. Widely regarded as a major figure in contemporary Korean art, Lee has been at the forefront of the Korean avant-garde movement. He began gaining international recognition in the 1970s with notable appearances at the 8th Paris Biennale in 1973 and the 15th São Paulo Biennale in 1979. Over the years, he has been honored with numerous accolades such as the Grand Prize at the Lisbon International Show in 1979, the 8th Lee In-Sung Art Award in 2007 and the Order of Cultural Merit (Silver Crown) in 2022. Spanning drawing, painting, photography, installation and performance, Lee’s expansive practice explores the dynamic relationships between the body, the medium and the audience. ▲ “Bodyscape 76-3” (2022, Kun-Yong Lee) The Sensory Nature of Art Q: You are well known for your “Bodyscape” series. What roles do the body and movement play in your art? The “Bodyscape” series was inspired by a moment when my young daughter, just learning to walk, stumbled while holding a crayon and ended up drawing a line on the wall as she fell. That moment sparked the idea that a work of art could be created without any intention to express a specific concept — simply by allowing the body to move naturally, without even looking at the canvas. French philosopher Maurice Merleau-Ponty argued that knowledge comes from sensory experience, not abstract reasoning. Similarly, Austrian linguistic philosopher Ludwig Wittgenstein once said, “Whereof one cannot speak, thereof one must be silent”— critiquing the limits of philosophy grounded in conceptual language. I resonate with the idea that meaning arises not from language or rational thought but from the movement and sensation of the body. Artistic expression, then, is not merely a product of conscious intent — it is a way for the body to directly construct and respond to the world. ▲ Lee often positions himself behind the canvas or turns his back to it during his creative process. That’s where my work diverges from traditional painting techniques. I dip my body or brush into paint and stretch my arms as far as they reach, adding line over line. Sometimes, I intentionally turn my back to the canvas. While traditional painting reflects what the artist consciously envisions, my work is shaped by the natural lines that emerge through repeated motion — lines defined by the structure and limited range of movement of my body. Q: Your work often involves interacting with the audience. How does this interaction influence your art? I’ve been involved in performance art since I was young. Audience interaction is essential, as performance is a medium that cannot exist without a live audience. When viewers watch the artist’s actions, they begin to wonder what the artist is doing or what will happen next. Every word spoken by the artist and every reaction from the audience become integral parts of the work itself. “Art encourages us to see the world with greater curiosity — ultimately helping us lead more fulfilling lives.” Q: What are your favorite pieces? Among the “Bodyscape” series, I’m most partial to “Bodyscape 76-1,” “Bodyscape 76-2” and “Bodyscape 76-3.” ▲ (From left) “Bodyscape 76-1” (2022) and “Bodyscape 76-2” (2022) “Bodyscape 76-1” and “Bodyscape 76-2” were created using methods entirely different from traditional painting. For “Bodyscape 76-1,” I stood behind a canvas roughly the height of my body and painted from behind and above — extending only my hands to draw lines. For “Bodyscape 76-2,” I painted with my back turned to the canvas. A new world emerged from a context where I couldn’t see what I was painting. “Artistic expression is not merely a product of conscious intent — it is a way for the body to directly construct and respond to the world.” “Bodyscape 76-3” represents an artistic world created solely through the movement of my left and right arms. Like “Bodyscape 76-2,” I stood in front of the canvas but did not face it directly. I positioned myself sideways and extended my right arm as far as it could reach to paint a line, then repeated the motion with my left. There was no fixed reference point — I simply painted within the limits of my reach. The curves drawn by each hand met at the bottom and crossed at the top, forming a heart-like shape. But I wasn’t intentionally drawing a heart — rather, I let the lines created by my body’s movement emerge naturally and accepted them as a central part of the artwork. ▲ Lee poses in front of “Bodyscape 76-2+3-2022” shown on a 114-inch Samsung MICRO LED at Art Basel Hong Kong 2025. Corporeality is the most essential aspect of my work. This aligns with Merleau-Ponty’s idea that the body is a living subject of perception. Because this sense of corporeality is more apparent in the process than in the final result, I encourage first-time viewers to observe how the work is created. Engaging the Public Through the Language of Art Q: How do you define art? Art shouldn’t belong exclusively to artists — anyone can enjoy, imitate and experience it. “Audience interaction is essential, as performance cannot exist without an audience.” In 2022, I experimented with digital interaction through a project titled “Digital Bodyscape 76-3.” Visitors could choose their preferred colors and styles, and an avatar of myself would create a digital version of “Bodyscape 76-3.” At the 14th Gwangju Biennale in 2023, I invited visitors to experience “Bodyscape 76-3” by drawing lines with their own two arms in the exhibition hall. From young children to grandparents, anyone with a crayon could create a piece of art. There’s a deep sense of fulfillment when people see work they’ve made themselves. I would love to have more opportunities like this in the future —where technology not only deepens communication between artists and audiences, but also invites art lovers to take part in the process. Q: What is the role of art in society? In today’s fast-paced and demanding world, art offers us a chance to appreciate what we often take for granted, to find meaning in the process rather than just the outcome and to slow down and reflect. Art encourages us to see the world with greater curiosity — ultimately helping us lead more fulfilling lives. ▲ Unfazed by passing trends, Lee shared that “had to wait until his 80s to be acquire worldwide recognition” and is “grateful to his fan number one — his spouse — for bearing the times with him.”. Samsung Art Store: Pushing the Boundaries of Art Experience Q: Do you think experiential works can be effectively conveyed through a digital platform like Samsung Art Store? Being able to conveniently view artworks through a Samsung Art TV is a wonderful opportunity for connection. Sitting comfortably in your living room with a cup of coffee, quietly engaging with an artist’s work — that is a deeply meaningful form of art appreciation. When I saw my work displayed on The Frame at Art Basel Hong Kong, I was truly amazed. In some ways, the emotion and energy of the pieces came through even more vividly than when viewing them in person. That’s the innovation of cutting-edge technology. “Quietly engaging with an artist’s work over a cup of coffee, at the comfort of your living room sofa — that is a deeply meaningful form of art appreciation.” What’s more, I believe Samsung Art TVs can overcome the limitations of purely visual artwork. Performance pieces can be experienced with sound and video, while conceptual works can be paired with artist commentary to support deeper understanding. It’s an incredible opportunity for artists. I hope more people will be able to access and enjoy art through Samsung Art Store — an invitation to see the world through an artist’s perspective. ▲ Lee believes that art is for everyone, not just the artists. Beyond Art: Next Steps Q: Do you have any advice you’d like to share with younger artists? Since I was young, I’ve steadily followed my own path — without hesitation or compromise — and time has brought me to where I am today. Although I often felt skeptical about following trends, which are ever-changing. In the end, what matters most is the passion to pursue your own art. As artists, I believe it is enough to respond sincerely to the spirit of our time, remain true to the present and not be swayed by passing fads. Samsung Art Store is an art subscription service available on Samsung Art TVs including The Frame and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artworks from world-class galleries and masters at home and use it to create new interiors every day. 1 Art Store subscription and Samsung Account required to access full selection of artwork. View the full article

▲ A first-of-its-kind hybrid event for the global Odyssey community will be held at Samsung KX, London, on June 13, featuring a live stream on the Odyssey Twitch channel. Samsung Electronics has announced Odyssey Unveiled 2025, the first-ever hybrid Odyssey event that brings together Odyssey fans at an in-person experience zone with those joining worldwide via a live online broadcast on the Odyssey Twitch channel. This event, to be hosted at Samsung KX, London, on June 13, will offer a unique opportunity for gaming enthusiasts worldwide to connect, compete and experience the next generation of immersive gaming displays – either in-person or online.  ▲ Odyssey Unveiled 2025: Official Teaser Meet the Stars: Hosts, Streamers, and the Ultimate Gaming Face-Off Odyssey Unveiled 2025 will feature high-profile streamers and influencers, maximizing engagement both onsite and online. UK-based host Dan Gaskin will guide the evening, alongside celebrated streamers Caedrel and George Clarkey. Dan Gaskin: An award-winning esports commentator will serve as the event host, providing live commentary and updates on the action for both in-person and online audiences. Caedrel: One of the most renowned streamers within the League of Legends community, Caedrel will showcase The First Berserker: Khazan and Rocket League. George Clarkey: The popular influencer and co-host of an award-winning podcast The Useless Hotline, will demo the gaming lineup. The program features two main 1:1 game showdowns: On the 27-inch Odyssey 3D (G90XF), Caedrel and George Clarkey will demonstrate the immersive 3D experience of the monitor in the impressive and challenging soulslike game, The First Berserker: Khazan. On the 27-inch 4K 240Hz Odyssey OLED G8 (G81SF), the two streamers will play Rocket League against each other, before opening the competition up to play against one attendee. Both matches will be streamed live, with interactive elements and prizes for in-person and online viewers. Immersive In-person Experience Zone Onsite attendees can explore two dedicated gaming zones: The Odyssey Box: An open experience zone and streaming area featuring Odyssey 3D, where visitors can capture and share their favorite moments. The Gaming Bus & Bus Stop: Hands-on trials of Odyssey 3D and OLED G8 monitors, with opportunities to play featured games and meet influencers. Samsung will offer branded giveaways and exclusive merchandise during the event, creating memorable experiences for participants both in-person and online. Highlight reels and behind-the-scenes footage will later become available on Samsung’s social media accounts to further immerse those tuning in to the exciting action taking place in London. Join the Odyssey: Watch, Play, and Win Whether onsite at Samsung KX or joining the Odyssey Twitch stream, fans will be at the forefront of a new era in gaming display experiences. To be part of this groundbreaking event, tune in via Twitch on June 13 at 19:00 BST / 14:00 EST —or follow #OdysseyUnveiled2025 on social channels for updates, highlights and exclusive giveaways. For more information visit the official Samsung Odyssey Twitch website. View the full article

May 2025 New Application Promotion Feature to Highlight Your Application in Galaxy Store Introducing a new opportunity to increase your application’s visibility on the Galaxy Store! The Seller Portal has launched a new application promotion feature to highlight your application on the Galaxy Store. Developers can now request that their game, application, or theme is showcased in an editorial created for the Galaxy Store’s "Discover" tab. Available to users in the US and South Korea, the "Discover" tab is where discovery meets inspiration, highlighting the best content and original stories on mobile and tablet. The tab’s editorials provide users with curated recommendations on the latest trends, benefits and features exclusive to Galaxy, seasonal events, editors’ tips, and more, combining storytelling and visuals to enrich the user experience and showcase innovation. Check out our Seller Portal to learn more about having your application appear in an editorial and what you need to apply. Learn More Integrate Your Devices Easily with Device Profile BuilderSmartThings continues to invest in the Developer Center by creating new tools for partners and has recently added the Device Profile Builder, a web-based tool that helps developers create a profile to define a device and its features on the SmartThings platform. The tool makes designing your device for SmartThings easier than ever. There are templates for different smart home device types, making it easy to get started, along with opportunities for customization. To learn more about the Device Profile Builder, see our blog article on the new tool. Meet the Samsung Galaxy S25 Edge: an Engineering Marvel of New Slim Hardware Innovation On May 13, Samsung unveiled their latest ultra-slim smartphone at the "Galaxy S25 Edge: Beyond Slim" event. At just 5.8 mm thin and weighing only 163 g, the Galaxy S25 Edge is the slimmest device in the Galaxy S series to date, combining sleek style with portability. The device features a titanium frame as well as Corning® Gorilla® Glass Ceramic 2 on the front display, a next-generation material designed to boost durability. Equipped with a 200-megapixel camera and enhanced AI capabilities, the Galaxy S25 Edge delivers an even more intelligent and powerful experience. Learn more about the Galaxy S25 Edge and its spectacular performance at the Samsung Electronics Newsroom. Learn More Tutorial: Reading and Converting Galaxy Watch Accelerometer Data Accessing accelerometer data from your Galaxy Watch opens up endless opportunities to build motion-aware applications—from fitness tools to gesture-controlled interfaces. With the proper setup and data handling, an application running on Galaxy Watch powered by Wear OS can deliver accurate, real-time motion insights to users. This tutorial walks you through everything you need to know, from setting up your Wear OS project to reading and converting sensor data. Explore the sample application included with the guide to test motion features yourself! Learn More Exploring a Simple Siamese Network for High-Resolution Video Quality Assessment Video Quality Assessment (VQA) is becoming increasingly important as popular smart devices make producing high-quality video and high-resolution user-generated content (UGC) part of everyday life. However, the computational burden for high-resolution video and the diversity of content present new challenges for efficient and effective VQA. To address these challenges, Samsung R&D Institute China-Nanjing presents SiamVQA, a Siamese network that considers both technical and aesthetic quality perspectives. Sharing a common feature extractor (Swin-T), SiamVQA employs a simple network design based on dual cross-attention to enhance the semantic perception ability for more accurate quality prediction. As a result, SiamVQA has achieved state-of-the-art accuracy on high-resolution benchmarks, proving to be both efficient and effective. Learn more about the next-generation VQA model that opens up the possibilities for Siamese networks on the Samsung Research blog. Learn More On-Device Hand Model for Robust Gesture Detection Hand gesture recognition technology enables more natural and intuitive ways to communicate. Unlike traditional input methods like keyboards or touchscreens, users can express intentions and commands through everyday movements and postures. Gesture-based interaction is also inclusive, offering greater accessibility for people with physical disabilities who may have difficulty using conventional input methods. Thanks to these advantages, hand gesture recognition is becoming an increasingly important area of research in different fields such as human-computer interaction systems, sign language translation, VR/AR, and remote-control applications. In this blog article, we introduce an on-device AI model that delivers fast and accurate performance across a range of environments. Explore this key solution from Samsung R&D Institute Ukraine, from a neural network architecture to resolve multimodal tasks to a novel multi-cascade structure for handling simultaneous tasks at once. Learn More Single-Channel Distance-Based Source Separation for Mobile GPU in Outdoor and Indoor Environments Distance-based source separation (DSS) separates audio sources into "near" or "far" groups based on their distance from a microphone. Unlike traditional source separation approaches, DSS uses spatial cues—such as the inverse square law of sound intensity, direct-to-reverberation ratio (DRR), and other distance-based acoustic effects—to separate a mixed audio signal into components by distance. However, most previous DSS research has focused on indoor scenarios. This makes it difficult to address the challenges of ambient noise and unclear reverberant boundaries in outdoor environments, and of real-time processing speed and accuracy on mobile devices. To tackle this difficulty, AI Solution Team at Samsung Research proposes a new single-channel DSS model for on-device mobile environments. This model performs robustly in both indoor and outdoor scenarios. Key innovations of the model include a two-stage Conformer architecture for capturing complex audio dependencies, a linear relation-aware self-attention (RSA) mechanism for efficiency, and mobile GPU acceleration optimization using the TensorFlow Lite (TFLite) GPU delegate, which enables real-time running on mobile devices. Learn about how this new model achieves accurate and effective far/near voice and sound separation even in noisy outdoor environments and its on-device performance on the Samsung Research blog. Learn More View the full blog at its source

Watch Face Studio offers a range of interactive features to elevate the design of watch faces for Galaxy Watch running Wear OS powered by Samsung. The gyroscope is a particularly powerful tool, which enables the watch faces to react dynamically to wrist motions. By leveraging gyroscope-based interactions, designers can create immersive experiences that go beyond static watch faces. The article discusses two creative use cases for the gyroscope in a watch face. First, we change the scene when the user raises or lowers their hand. Second, we try to implement a 3D like effect using only 2D assets, which is known as the parallax effect. These use cases show how Watch Face Studio makes it easy to implement gyroscope-driven features without requiring advanced coding skills. You can download Watch Face Studio from here. Now let’s get started. NotePlease ensure that your device is equipped with SDK version 34 or higher to run the project smoothly. Changing the Watch Face Based on Wrist Motion To follow along, download the sunset sample project. This project aims to demonstrate how different properties can be changed based on wrist movement and rotation. Our goal is to create a dynamic scene where raising the wrist transitions into a daytime scene, and lowering it reverts the screen to a nighttime scene. You can start by following these steps: NoteWe only apply gyro effects to the X-AXIS. When the user raises or lowers their hand, they rotate the watch along its x-axis. Open the downloaded project and from the layers list, hold Ctrl/Command and click on “Sun,” “CloudLeft,” “CloudRight,” “DaySky,” “PalmTreeShadow” and “DayWater” to select these components. Figure 1: Select elements In the Properties tab, from the GYRO section, click on “Apply Gyro.” In the X-AXIS section, set the range from -45 to 45 degrees. It is half of the total range, so the user only needs to tilt their wrist 45 degrees in any direction to see the effect. Figure 2: Apply Gyro and Set Range Now select “DaySky” and “DayWater.” Set the opacity to 0% for both directions on the X-AXIS. Since “NightSky” and “NightWater” are layers right below “DaySky” and “DayWater,” lowering the opacity of the day elements slowly reveals the night elements. Figure 3: Set Opacity Select “CloudLeft” and in the X-AXIS section, set the displacement of X to -250px for both directions. Figure 4: Set Displacement for the first cloud For “CloudRight,” the displacement should be 250px for both directions. Figure 5: Set Displacement for the second cloud From the layers list, select “Sun” and drag the sun's pivot to the center of the watch face, which is (225, 225). This makes it look like the sun is going along the edges of the watch. Figure 6: Change Pivot Select “Sun” and “PalmTreeShadow” and in the X-AXIS section, set the opacity to 0% for both directions. Set negative rotation to -70 degrees and positive rotation to 70 degrees. Figure 7: Set Rotation and Opacity Select “PalmTreeShadow” and drag the pivot to its root, set scale to 180% for negative rotation on the X-AXIS and to 130% for positive rotation. Since the tree is slightly to the left, we stretch the shadow more when it falls on the right side. Figure 8: Set Scale Here is a preview of the watch face we just created: Figure 9: Preview of the first watch face 3D Parallax Effect Using 2D Images The parallax effect is a visual technique that creates the illusion of depth and motion by moving elements at different speeds. The closer the object is to the subject, the more it will move. We can follow this rule to create a watch face in the Watch Face Studio. Now let’s build another one: Open the parallax sample project and from the layers list, select all the trees inside the “Trees” group, “mountain front” and “mountain back.” In the GYRO section from the PROPERTIES tab, click on “Apply Gyro.” Figure 10: Select Elements and Apply Gyro NoteYou have to select each component individually inside the group instead of selecting the group itself. In the X-AXIS and Y-AXIS sections, set the range from -45 to 45 degrees. Figure 11: Set Range Now only select the trees inside the “Trees” group. Go to the X-AXIS section and apply a displacement of 60px to X for negative rotation and -60px for positive rotation. Go to the Y-AXIS section and apply a displacement of -60px to Y for negative rotation and 60px for positive rotation. Figure 12: Set Displacement for the first element From the layers list, select “mountain front.” This must move less than the trees since it is behind them. Now repeat step 3 for “mountain front” but this time, on the X-AXIS, set negative rotation to 40px and positive rotation to -40px. For the Y-AXIS, set the negative rotation to -40px and the positive rotation to 40px. Figure 13: Set Displacement for the second element Select “mountain back” and repeat step 3. This time, on the X-AXIS, set 20px as the negative rotation and -20px as the positive rotation. For the Y-AXIS, set -20px as the negative rotation and 20px as the positive rotation. Figure 14: Set Displacement for the third element The final watch face looks like this: Figure 15: Preview of the second watch face You can add as many layers as you want. However, consider performance and battery consumption before adding a high number of layers. You may download the final projects from here: final_sample_project_sunset.wfs (417.1 KB) final_sample_project_parallax.wfs (497.0 KB) Performance Considerations When designing gyroscope-based watch faces, it is important to balance responsiveness with performance efficiency: Battery Consumption: Excessive movement calculations may affect battery life. Try to minimize unnecessary computations to reduce battery usage. Smoothness & Processing Power: Lagging can hinder user experience. Test the interactions on real devices to ensure smooth performance. User Comfort: Ensure that motion effects enhance usability rather than causing distraction or discomfort. Summary Gyroscope-based interactions add an exciting dimension to watch face design, enabling dynamic animations, realistic depth effects, and improved usability. Watch Face Studio makes it easy to incorporate these features, allowing designers to create engaging and interactive experiences for Wear OS users. If you have questions or need help with the information presented in this blog, you can share your queries on the Samsung Developers Forum. You can also contact us directly for specialized support through the Samsung Developer Support Portal. View the full blog at its source

“Expanding the projection surface naturally broadens the range of use.” — Jaeyoung Park, Visual Display Business, Samsung Electronics With the right projector, you can enjoy a 100-inch screen in compact home spaces. The portability of smaller projectors also enable more flexible entertainment spaces. Turning a living room into a theater or a bedroom into a concert hall — that’s an experience you don’t come back from. Samsung Electronics is redefining home entertainment with The Premiere 5, introducing a new product identity by expanding the projection surface from walls to floors and tables and incorporating touch Interaction.1 Samsung Newsroom spoke with Seung-Hyun Moon from the New Projector Lab, Yuri Kim from Innovative Product Planning and Jaeyoung Park from Lifestyle Product Marketing — all part of the Visual Display (VD) Business at Samsung Electronics — to learn more about how the largest in-home touchscreen came to life. ▲ (From left) Yuri Kim, Jaeyoung Park and Seung-Hyun Moon from the Visual Display Business at Samsung Electronics Ultra-Short Throw, Ultra-Clear Picture in an Ultra Cute Form A compact ultra-short throw projector equipped with advanced triple laser technology as well as touch interaction, The Premiere 5 transforms everyday spaces into immersive environments with vivid picture quality. The device can display an image up to 100 inches from just 17 inches away2 when aimed at a wall and up to 40 inches when projecting onto the floor or tabletops. ▲ (From left) In the box: The Premiere 5, SolarCell Remote, front and back sides of the Touch Stand, power adapter and cable “We applied ultra-short throw technology so the projector can still deliver a large screen even when placed very close to the wall,” said Moon. “A specially designed aspheric mirror bends the light path by more than 90 degrees, allowing light to spread evenly across the surface.” “Thanks to the short projection distance, The Premiere 5 can be easily set up in confined spaces,” he added. “Another key strength is that it minimizes shadow interference — a common issue with conventional standard (or long) throw projectors.” Triple laser technology uses red, green and blue — the three primary colors of light — to produce bright, vivid images. “Traditional lamp-based or single-laser projectors rely on passing light through a color wheel to generate color,” said Moon. “In contrast, The Premiere 5 uses pure red, green and blue light sources from the start to deliver higher color purity and greater optical efficiency.” ▲ (From left) The top projection unit features a dual-mirror structure with an aspheric mirror, enabling ultra-short throw projection in a flat design. The camera unit uses 3D ToF technology for auto keystone and auto focus. The two cameras built into the projector use 3D time-of-flight (ToF) technology3 to automatically detect the shape and distance of the projection surface and make adjustments in real-time. Auto focus keeps the image sharp, whereas auto keystone corrects trapezoidal distortion for a properly aligned rectangular image. As a result, users get an optimal viewing experience without needing to make any manual adjustments. “3D ToF works by projecting infrared light onto the wall and calculating the time it takes to bounce back, allowing the projector to read the shape of the wall in real time,” he continued. “Thanks to this, the image can be instantly recalibrated even if the projector is accidentally moved during use.” ▲ Seung-Hyun Moon, New Projector Lab, Visual Display Business, Samsung Electronics Touch Interaction — The Projector for Smartphone Habits Touch interaction is a key feature that defines The Premiere 5. “When projecting onto the floor, the screen becomes very close to the user,” said Kim. “The Premiere 5 was developed with the idea that touch is the most intuitive way to interact with screens — especially for users who are already familiar with smartphones and tablets.” ▲ Yuri Kim, Innovative Product Planning, Visual Display Business, Samsung Electronics Touch interaction on The Premiere 5 uses infrared (IR) image sensors. An IR laser at the bottom of the stand and an IR camera at the top of the projector operate simultaneously to generate a calibration pattern, creating a map of the screen. When a user touches the surface, the upper sensor detects the reflected IR signal from the touch point and compares it with the existing map to determine the exact touch location. “For precise touch recognition, we created and refined an error map across the entire IR range and went through countless rounds of calibration,” said Moon. “We worked extensively to ensure touch accuracy.” ▲ (From left) The IR camera and the IR laser To activate touch interaction, users simply attach the front and rear stands to the main unit, lay it horizontally. The projector automatically switches to floor projection mode and enables touch. The magnetic connectors on the stands snap into place instantly, making assembly easy for anyone. The key to the stand design is ensuring both easy assembly and stable support for the sensors and main unit so the touch feature functions smoothly. “Before arriving at the current Touch Stand design, we went through numerous prototypes — continuously refining it to address shortcomings in both structure and usability,” said Park. “We were relentless in our pursuit of a safe, stable and effortless assembly.” ▲ Jaeyoung Park, Lifestyle Product Marketing, Visual Display Business, Samsung Electronics Kim also recalled the intensive development process behind the Touch Stand. “We experimented with countless attachment methods including detachable camera modules and cable connections,” she reflected. “There were easier ways to do this from a product development perspective, but our focus on user convenience helped us arrive at an optimal design. Ultimately, product development is driven by the user.” Towering Design Requirements — Stacking Form and Function “The process of stacking various parts in layers was simultaneously a design trial and technical challenge.” — Seung-Hyun Moon, Visual Display Business, Samsung Electronics One of the standout features of The Premiere 5 is its vertical tower design. “Unlike conventional projectors, ultra-short throw projectors emit light at a wide angle. To avoid obstructing the projection path, part of the main body is typically recessed in a valley structure,” said Park. “In contrast, The Premiere 5 uses a dual-mirror structure that creates a flat top for a cleaner, more refined appearance.” ▲ The Premiere 5 “We aimed for a design that would blend naturally into any space and still look cohesive even when moved around — like a beautiful vase placed on furniture,” said Kim. “By shifting from the traditional horizontal form to a vertical design, we also improved space efficiency.” Focus was placed not only on design but also on sound quality. Featuring 10W stereo speakers and Dolby Atmos support, The Premiere 5 delivers a powerful, rich sound. When paired with the Music Frame speaker via Q-Symphony,4 the projector creates an even more immersive audio experience. “A cinematic experience is defined by both picture and sound quality, meaning high-quality audio is not optional — it’s essential,” said Park. “While delivering rich sound was a challenge given the spatial constraints, our team’s collaborative efforts allowed us to achieve both aesthetic design and impressive audio.” “Ultimately, product development is driven by the user.” — Yuri Kim, Visual Display Business, Samsung Electronics “While horizontal projectors allow internal components to be distributed more broadly, the vertical structure of The Premiere 5 required stacking various parts in layers,” said Moon. “Incorporating premium features — such as ultra-short throw, triple laser technology, high-quality speakers and an internal sound chamber — meant every component had to be smaller and efficiently placed. The process was simultaneously a design trial and a technical challenge.” Setting a New Standard for Projectors The Premiere 5 brings innovation to projector use by introducing the concept of floor projection. “By combining the projector with a Touch Stand, we extended the projection surface down to the floor,” said Park. “Expanding the projection surface naturally broadens the range of ways The Premiere 5 can be used.” For example, users can mirror mobile content and project it onto a table — turning the surface into an interactive touchscreen. They can also enjoy a richer home entertainment experience through Samsung TV Plus, Gaming Hub and more. “We highly recommend this product to those who want to share a large-screen experience with their family,” he added. “Through the ‘Enjoy With Family’ section within the Smart TV features, users can explore a wide range of touch-based content including educational and casual games.” “Touch is the most intuitive way to interact with screens — especially for smartphone users.” — Yuri Kim, Samsung Electronics “I often follow recipe videos on YouTube while cooking at home,” said Park. “When projecting onto the kitchen island, I can play and pause the video with a simple touch — even if my hands are messy.” He also noted that projecting onto the floor allows for convenient access to Samsung Health and guided workout videos during exercise. ▲ In the kitchen, The Premiere 5 can provide an easy-to-clean screen so you don’t have to worry about spills and accidents. “My goal is to deliver a new level of immersion — one that makes users feel as if they’re truly inside the screen, not just watching it,” said Kim, describing her aspirations for the future. “The new value of projectors lies in their ability to transform any surface into a screen,” added Park. “We will continue to overcome the limitations of projection surfaces through innovation.” The Premiere 5 stays true to the essence of a projector while unlocking new possibilities through touch interaction. With the Premiere series, Samsung continues to push the boundaries of innovation and elevate everyday screen experiences. ▲ Jaeyoung Park, Seung-Hyun Moon and Yuri Kim of the Visual Display Business at Samsung Electronics say The Premiere 5 now feels like family. ▲ Engineers say it’s safer to hold The Premiere 5 with both hands when moving the device. 1 Touch interaction is only available with the Touch Stand connected. Touch Interaction may not function properly depending on set up and the condition of the surface projection surface. Touch interaction support may vary by app, some apps may not support the feature. Some functions may be limited when using the feature. 2 Screen sizes for each projection distance may differ depending on the installation environment. 3 Time-of-Flight (ToF) technology is a depth-sensing method that measures the time it takes for a signal — usually infrared light — to travel from a source to an object and back to a sensor. 4 Q-Symphony is audio technology that allows a compatible Samsung TV or projector and a compatible Samsung sound device (such as a soundbar or the Music Frame speaker) to connect for a holistic listening experience. View the full article

Samsung Electronics today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,1 offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution. “We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.” The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favorites — all through the lens of stunning digital art. Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs,2 giving more viewers access to premium art in 4K resolution. In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience. For more information, visit www.samsung.com. 1 The Disney Collection is now available in selected countries across Asia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported. 2 For models Q7F and above. View the full article

SmartThings continues to invest in the Developer Center with tools for partners such as Test Suite, Product Cloning, and Certification by Similarity to simplify product integration and certification for a single product or an entire portfolio. After obtaining Works with SmartThings (WWST) certification, Analytics helps our partners gain valuable insights about how users interact with their products. With the goal of making integration easy for partners, SmartThings added another tool in the integration process called the Device Profile Builder, allowing partners to specify a device’s capabilities and how it interacts within the SmartThings ecosystem. “We’ve heard from developers that they wanted an easier way to build their devices with SmartThings. A tool with an intuitive user-friendly interface that would work for any device,” says Nate Porras, Senior Product Manager at SmartThings. “We feel like we accomplished that with Device Profile Builder.” SmartThings currently offers Device Profile Builder for Cloud integrations and soon for Direct Connected and Mobile Connected integrations. “Device Profile Builder is nicely designed and straightforward to use. You can create a Device Profile effortlessly. We are always trying to find the simplest way to integrate, and Device Profile Builder is a key tool in that process.” Anthony Richardson, QA Engineer at August Home Read on to learn about Device Profile Builder and how to get started. Device Profile Builder SmartThings Device Profile Builder is a web-based tool that assists developers with creating Device Profiles, which define a device and its features on the SmartThings platform through Capabilities. It contains the Components—which is a group of SmartThings Capabilities—and metadata (ID, name, ownership, and more) of a device, defining how a device on the SmartThings platform behaves. For example, with a light, the component contains four common Capabilities for lights including Switch, Switch Level, Color Control, and Color Temperature. Use Device Profile Builder to: Define how you want your products to look to users in the SmartThings app Set SmartThings Capabilities for each of your products Get Started How to use the SmartThings Device Profile Builder: Visit the Products section in the SmartThings Certification Console where you can add a new product or edit an existing one. Under Integration Details / Device Capabilities, click Create a profile here. Or here is the direct link to the Device Profile Builder. Click the button Add new Device Profile and enter a unique name. Add your Capabilities and Components. You can also use product category specific templates to make the process faster. Use the Dashboard View to set how you want your product's icon, action, and state to look in the SmartThings App. Click Create Profile. After creating, you will have options to View, Publish, Edit, Clone, Download File, Upload file, and Delete under the Actions menu. Publish your Device Profile and use it to finish creating your product. Then submit your product to obtain the Works with SmartThings (WWST) certification. You can re-use a device profile for similar products or create as many variations as you need for your portfolio of products. Use Device Profile Builder when Creating a Product Below is the Create Product section in the Certification Console. In this section, you can provide the product details displayed to users across the SmartThings ecosystem. Some of these include your product name, product image, and product description to help users identify your product. Plus you can add purchase link URLs so users can buy your product. When creating a product in the Certification Console, you can use Device Profile Builder to add your device profiles. Under Integration Details / Device Capabilities, click Create a profile here or Edit an existing profile. After finishing adding a product in the Certification Console, you can test it using Test Suite, and then go on to submit it for Works with SmartThings Certification (WWST). Here are images from the Device Profile Builder. We’ll use the Capabilities for your devices as part of the Works with SmartThings certification. Templates Get started faster with Templates. Templates are prebuilt sets of required and suggested Capabilities for common product types that help you create your device profile effortlessly. Simply select a product type and apply it to your component. Download / Upload File For even more customization, you can use the Download / Upload File functions to modify the JSON file. If you have a more complex scenario you want to configure, this functionality gives visibility into all the fields. For example, this can be useful for certain devices that have specific preference thresholds or operating limits, which can be configured for normal or alarm states. There is also an ability for more granular control of what your device looks like in the SmartThings app. Want to integrate your products with SmartThings? Visit our Developer Center to get started and access Device Profile Builder. View the full blog at its source

Samsung Electronics today announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide. With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless and immersive gaming experience.1 Paired with Samsung’s Motion Xcelerator technology, which supports refresh rates up to 165Hz, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast-paced action scenes. “With the addition of NVIDIA G-SYNC compatibility and our most advanced gaming features yet, Samsung’s 2025 OLED TVs deliver elite-level performance for even the most competitive players,” said Kevin Lee, Executive Vice President of the Visual Display Customer Experience Team at Samsung Electronics. “By building on our leadership in display innovation and integrating real-time AI enhancements, we’re redefining what gamers can expect from a TV — on and off the battlefield.” The new lineup also supports AMD FreeSync Premium Pro, ensuring broad compatibility and adaptive sync performance across a range of GPUs. Additional core gaming features include Auto Low Latency Mode (ALLM) to minimize input lag and deliver instant response, and Samsung Gaming Hub, which provides instant access to console and cloud-based gaming platforms, including Xbox and NVIDIA GeForce NOW. To further elevate gameplay, the 2025 OLED TVs introduce AI Auto Game Mode, which intelligently analyzes game genres and scene content in real time to automatically optimize picture and sound settings — eliminating the need for manual adjustments. Gamers can also take advantage of the Game Bar, a pop-up interface that allows quick access to key settings without exiting the game. While engineered for elite gaming, Samsung’s OLED TVs also deliver a premium cinematic and connected home experience as well. Features such as AI Upscaling, Glare Free screen technology, and SmartThings integration ensure immersive visuals and effortless control in any environment. The NVIDIA G-SYNC compatibility feature will be available on Samsung’s flagship S95F model and will subsequently roll out to additional models in the 2025 OLED lineup. For more information on Samsung OLED TVs, please visit www.samsung.com. 1 NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration. View the full article