Samsung Newsroom

Gone are the days of sitting nose-to-television in order to see every detail and every moment of the action. Now, larger TV screens are not popular for just avid cinephiles, but they are a popular choice and more accessible for more consumers than ever before. As the size of the average screens at home has evolved, so has the technology within them. This provides users with greater detail, color and motion so content looks even more brilliant in this larger format. Ushering in the Era of Premium Viewing With Neo QLED 4K At the forefront of premium screens lie Samsung Neo QLEDs — with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate color reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen. The QN100B 98” — Samsung’s Neo QLED 4K — offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper color and contrast. Subtle nuances in light and color are analyzed and shifted scene by scene so that each and every frame is of the highest quality. Beyond its unrivaled performance as a television for consumers’ favorite movies, shows and games, this screen has been praised by many industry experts and users as well. IMAX recently commended the massive 98” Neo QLED 4K for its performance in their critical reference environment producing a highly accurate precise image. “After calibrating and reviewing this new model TV, I can tell you that we were excited to see how closely the image quality matches our reference mastering monitor that we use in post-production finishing work,” said Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation. “We see value in using very large, high-quality displays in mastering content for IMAX Enhanced masters. Having a large sized screen with proper image quality creates the best way to apply and utilize our DMR technology during the mastering process.” ▲ Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation A reference monitor is a specialized display device used for color grading during post-production. Reference monitors must produce a highly accurate image so teams can create the most precise, high-quality output possible. In order to provide an outstanding cinematic experience, IMAX films are produced with cameras up to 16K resolution, which means the mastering monitor used must be extremely accurate in order to accurately display the creators’ intent. Elevate the Premium Viewing Experience With Neo QLED 8K Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neo Quantum Processor 8K, the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality. As streaming platforms begin to offer content optimized for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up. Premium TV Sales Are on the Rise With Neo QLED 4K and 8K In fact, more content, better features and more things to do on your TV mean the trend of purchasing larger and larger TV screens is not simply expected to continue to even to grow. According to Omdia, the over-80-inch TV market is expected to grow from 2.8 million units in 2022 to 3.5 million units in 2023 — over 24%. Samsung’s premium TV lineup has also helped solidify its leadership in the TV industry for an impressive 17 years. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing the cumulative sales to 35 million units since its QLED product launch in 2017. Samsung also dominated the ultra-large TV segment in 2022, reporting 36.1% and 42.9% in terms of market share for TVs over 75-inches and 80-inches respectively. “Neo QLED offers one of the most premium viewing experience for large screens over 75-inches, and we believe they are the future of home entertainment,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As more content and features become available to consumers, Neo QLED 4K and 8K TVs will help consumers get the most out of these new contents while providing breathtaking visuals packed with lifelike details.” View the full article

In order to continue bringing the best and most vivid display to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimized to offer the brightest and sharpest 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below. View the full article

At CES 2023, Samsung Electronics presented Calm Technology services to its users through a variety of differentiated integrated connected experiences. Calm Technology refers to when a technology, through Samsung’s SmartThings platform, is able to automatically connect devices without any action required from the user. To realize this vision of Calm Technology, Samsung has obtained the industry’s first Circadian Rhythm Display (CRD) certification from the German testing and certification agency Verband Deutscher Elektrotechniker (VDE). The certification was awarded to the Eye Comfort Mode feature of Samsung’s 2023 Neo QLED and Lifestyle TVs, The Frame, The Serif and The Sero.1 The concept of pairing circadian rhythm with display technologies might seem unusual. So what exactly inspired Samsung to pursue it, and what was the process like from planning through to development and certification? To learn more, Samsung Newsroom sat down with three professionals who made this recent CRD certification possible, Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group. ▲ (From left) Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group The Unique Combination of Circadian Rhythm and Display Technology The term “circadian” is derived from the Latin words “circa” (meaning “about”) and “diem” (meaning “day”). Human circadian rhythm can be described as the biological pattern of engaging in dynamic activities during the day and sleeping during the night as well as the secretion and inhibition of related hormones such as melatonin, cortisol and growth hormones that occur naturally according to this cycle. “We were ultimately working to find a way to achieve the best picture quality while also guaranteeing viewing safety,” noted Rha of why Samsung initially started focusing on circadian rhythm. “The result was the creation of Eye Comfort Mode, a feature which automatically optimizes picture quality based on changes in circadian rhythm.” One of the characteristics of Eye Comfort Mode is that it uses artificial intelligence (AI) to enable the most comfortable picture quality by automatically detecting changes in the viewing environment. Eye Comfort Mode adjusts the amount of blue light based on the local sunrise and sunset time as well as the surrounding lighting environment. By adjusting the screen’s luminance level and color, Eye Comfort Mode creates an effect similar to the different lighting styles that occur during daytime and nighttime, with lower luminance and color temperature aiding the user to sleep well. “Since Eye Comfort Mode sets the picture quality based on the surrounding viewing environment, the user can enjoy good picture quality without any quality degradation, even with less blue light,” explained Rha. “When planning our approach to CRD, it was extremely important that we could control the amount of blue light being emitted without affecting the picture quality, so we engaged in constant research and discussion with the development team and picture quality team right from the planning stages.” Eye Comfort Mode, the Secret To Picture Quality Optimization at All Hours of the Day As Eye Comfort Mode operates based on localized information to recognize sunrise and sunset times, it has to be able to harness regional geographic information of where the TV is placed. “The basic algorithm allows the TV to obtain and operate based on sunrise and sunset information from a regional weather application, which is identified based on the location information of the TV,” said Lee. “Thanks to this algorithm, users can watch TV with picture quality optimized to the changes in their circadian rhythms wherever they are in the world with Eye Comfort Mode.” In addition to local sunrise and sunset times, the surrounding lighting environment is essential to optimizing picture quality for CRD purposes. Accordingly, the light sensor built into the TV measures the amount of external light. Then it determines how bright or dark the viewing environment is to optimize picture quality for the user automatically. The CRD Certification, the Last Hurdle to Improving Reliability ▲ The 2023 Neo QLED TV is measured using a spectroradiometer, which measures a display’s luminance, chromaticity coordinates, spectrum and more. Once a technology is out of the planning and development stages, the last step in the process is to cement the value of the technology through certification from an external agency. For their CRD technology, as with all others, the certification process began with establishing the relevant objective and standardized criteria. Through an external collaboration project, Samsung discovered an index for circadian stimulus (CS) as defined by the U.S. Lighting Research Center. This CS index can quantitatively express the effect of Eye Comfort Mode in number form through association with a light source’s power to inhibit an individual’s melatonin secretion. Following this discovery, Samsung then developed a test project in collaboration with an external research institute and proceeded to set up a certification with VDE in order to obtain the CRD certification. To win the trust of our consumers, it is crucial that we can obtain certifications for our technologies from a credible agency,” explained Cha. “While ‘circadian rhythm’ may be a somewhat unfamiliar term, it was used even in the name of the certification to emphasize the intention and value add of the technology, which is to provide picture quality optimized based on circadian rhythm.” Delivering the Ultimate Viewing Experience to Users Despite being awarded the VDE certification, those working on the CRD technology are still determined to develop even more ways to bring users the best picture quality possible. “Since people have different picture quality preferences, my goal is to provide customizable picture quality based on personalized needs ultimately,” said Lee. For Rha, too, the next step is rooted firmly in personalization. “Display technologies have advanced significantly in recent years, and I think we have reached a point where the industry possesses a similar approach across the board,” he explained. “Going forward, I want to focus on and develop consumer-friendly features specific to each user.” Finally, for Cha, picture quality is a consideration that should be embedded in every aspect of development. “I always ask myself how I can create value in the TV features and performance technologies we design when working on external picture quality evaluation and certification,” he noted. “My goal is to embed such technologies and practices across all stages of our process, from product planning and development to the final stage of certification.” Going forward, Samsung is constantly striving to provide the ultimate viewing experience that considers viewing safety. In addition to the CRD certification the company recently received, the company also received “Eye Care” certification from VDE and “Glare-Free” validation from UL last year, a testament to the ongoing innovation journey Samsung is pursuing. Stay tuned to Samsung Newsroom for all the latest on the company’s leading TV and display products. 1 Certified Models: 2023 Neo QLED Q70C and superior models. View the full article

Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market. In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts. ▲ (From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business Pioneering the Future of TV Through Endless Innovation These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a color TV, the Color Economy TV, for the first time in Korea, ushering in the era of color television for the country. Samsung earned the title of the first color TV manufacturer in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time. ▲ Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology. Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000. ▲ Samsung’s QLED TV made its global debut at CES in 2017. In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the center of attention that year, boasting superb picture quality and 100% color volume. A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling, an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution, for the first time in the industry. Samsung’s innovative QLED 8K technologies are what launched the era of 8K. “In 2020, Samsung unveiled the world’s first bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an industry leader by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.” Striving for Superior Picture Quality Through In-Depth Research Into Human Behavior Samsung continues to strive to offer the best possible viewer experiences by delivering leading picture quality. However, what does “good picture quality” mean to someone who works on its development? “Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent color expression are essential. What also matters is how well-balanced the other cutting-edge technologies of the display are, including the chip design, the picture quality algorithms and the sound.” Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organize the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colors precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.” It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as a leader in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality. When human eyes are focused on an object, attention is directed onto the object by optimizing sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behavior, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop. Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 13,684 levels. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen. “Our Real Depth Enhancer technology is the result of an optimization of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han. From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply for those contents being made in 8K? “Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.” Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT1 form, at a single glance.” Samsung is also taking the lead in expanding the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organization established in 2019 with the aim of establishing 8K standards and expanding 8K content. As of February 2023, the association has 33 members, including Samsung, TV panel producers, SoC chip makers and leading content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association. Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level In order to learn more about the next steps for industry leader Samsung in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are. “As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimizing a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.” For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimizing products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.” Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and leading sound performance, the optimal picture quality that is delivered then allows users to enjoy their favorite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.” Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users. 1 SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles at launch in March 2023, SAVAGE will expand throughout the year with more than 250 new pieces from top creators and brands. View the full article

Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, has kicked off its annual Tech Seminar series in Frankfurt, Germany, showcasing its 2023 product lineup and the cutting-edge picture quality and smart features of its latest Neo QLED and OLED TVs and gaming monitors. Tech Seminar sessions have served as a platform for delivering detailed information and exclusive hands-on experiences with new products for the past 12 years. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung is presenting innovative technologies from its 2023 lineup that provide unparalleled viewing experiences and user-friendly features in all types of viewing environments. The 2023 European Tech Seminar in Frankfurt marks the start of this year’s event series, with similar sessions scheduled to be held in regions including Australia, Southeast Asia and Latin America in 2023. The events will see Samsung showcase new technologies across its TV, monitor and lifestyle product lineup: New Neo QLED 4K/8K models are equipped with Samsung’s latest hardware and software advancements, offering breathtaking clarity, dynamic contrast and expressive colors suited for any viewing environment. Samsung’s new 77-inch OLED S95C comes with dazzling OLED screens with unrivaled bright and colorful picture quality and 49-inch Odyssey OLED G9, featuring a dual QHD 1800R curved display with a 32:9 ratio provides premium gaming experience. The Frame, along with Samsung Art Store and Matte Display enables users to enjoy beautiful artworks with drastically reduced light reflections. “We are thrilled to hold Tech Seminars in this year to showcase our latest technological advancements in our 2023 lineup,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “These seminars provide unique opportunities to experience innovations firsthand before the official product launches. We look forward to discussing the latest screen technology with media and experts in the coming months.” For more information on Samsung’s 2023 TV and monitor lineup, please visit www.samsung.com/. View the full article

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With its technical expertise and industry-leading innovation, Samsung Electronics has been recognized for its global market leadership and excellence. According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centered design. By prioritizing its premium product lineup, Samsung has upheld its unparalleled leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%. “Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.” Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after. Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilized quantum dot technology to achieve 100 percent color volume for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time. Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle. In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalized experiences that accommodate both their unique preferences and needs. View the full article

Technology is no stranger to the art world, and people are still finding new ways to use technology in art every day. Samsung Art Store, for example, works with galleries, museums, independent artists and artist collectives to bring unique digital art experiences to users of The Frame on a brilliant, Matte display. One of these partners, Noah Kalina, is a photographer who finds that technology such as the Art Store can help connect artists to their audiences in new and previously unimaginable ways. ▲ Noah Kalina Samsung Newsroom sat down with Noah, whose work focuses primarily on the passage of time, to discuss how his work has changed through the years and what the future of display technology might have in store. The Stories Behind Noah Kalina’s Work Q: What drew you to a career as an artist, particularly as a photographer? In high school, I developed a passion for photography and attended the School of Visual Arts in New York City, where I received my BFA in photography. After college, I worked as a freelance editorial and commercial photographer, photographing portraits, landscapes and architectural interiors for various magazines and companies. By being exposed to different people and places, my personal projects were then influenced, and my commercial work allowed me to pursue my own art practice. Q: Where do you find creative inspiration now? I still turn to social media platforms to discover new work and find inspiration. I like to see what my friends and fellow artists are working on, so I tend to visit those websites on a daily basis to draw inspiration. Movies are another source for my future projects, and I watch at least four or five movies a week. I take long drives and listen to music because I can think about and conceptualize new ideas there. I also constantly flip through my art book collection to discover more obscure references. Q: Others have described your work as “capturing the passage of time,” largely due to your well-known Everyday project that documented your face everyday for 20 years. How would you describe your own work? I have always been interested in the passage of time; over the years, much of my work has been conceptually related to that theme. I love to observe how people and places subtly change over time, which can be seen in a number of my series, from Everyday to Lumberland to The River. I’d describe my work as subtle, quiet, slow and beautiful but with a little bit of humor! ▲ The River / 20220107 (2022) Noah Kalina X Samsung Art Store Q: What is the story behind your partnership with the Art Store? A friend of mine, Cody Cobb, whose work I greatly admire, had pieces in the Art Store. When I first saw his work there, I was enamored with how it looked on The Frame; it’s truly an incredible viewing experience. Shortly thereafter, I was asked to be included and immediately said yes. Q: How has the Art Store partnership with Samsung impacted your career? It has enabled my art to be consumed by people across the world. Some who have discovered my art through the Art Store have even inquired about collecting physical prints and some of my books. Q: How would you compare displaying your art digitally, such as on The Frame, to more traditional mediums like print or an exhibit? It’s hard to compare because digital displays are obviously very different than traditional prints. In many ways, digital displays like The Frame are better, especially for works native to the digital ecosystem, such as digital art, photography and video. The Matte display on The Frame and the backlighting can render certain artworks in a truly surreal, almost three-dimensional fashion, which is something a traditional print doesn’t do as well. One of the biggest advantages of a digital display is the ability to change the work over time and display different types of mediums. Being able to use the space a television takes up when not in use to showcase art is also a benefit of digital displays. ▲ The Redbud / 20140518 (2014) Future of Digital Art Q: Has there been a change in how you create art as technology becomes increasingly integrated into the art world? Have you noticed a change in the way people consume your art? The changes in technology for monitors and displays have certainly affected how I consider and make my compositions. But in reality, I am a photographic purist and generally do my work with a physical print in mind while understanding that my work may primarily be consumed on screens large and small. I embraced digital technology fairly early and started posting my work on the internet in 1998. The idea of anyone, anywhere in the world, having access to my art is something I have always loved. People having potentially unlimited exposure to my work has always been important to me. We’re certainly going to see AI impact commercial photography, and I think a lot of the types of photographs I used to be commissioned for won’t exist anymore. That said, AI tools can be used to enhance photographs and make the editing process easier, and I am interested in how I might apply that technology to my own projects. ▲ Untitled “River” (2013) Q: Which of your works would you recommend to consumers to display on The Frame? First, I would recommend the Untitled “Diagonal” (2015), which is a fallen tree captured in foggy woods. I had taken numerous photographs of this scene between 2014 and 2017 until the dead tree fell. There is something about this photograph that works particularly well on The Frame. It appears almost three-dimensional. You can read more about this series here. ▲ Untitled “Diagonal” (2015) The Lumberland (2015) looks absolutely unbelievable on The Frame and is the first photograph I ever made in my Lumberland series. The series Lumberland is a time-based project documenting a black walnut tree throughout the seasons. I have taken more than 70 photographs of this landscape over the past eight years. ▲ Lumberland / 20150923 (2015) My Untitled “Path” (2018) also looks fantastic on The Frame because of its mystery. It is a surreal landscape of a branch wrapped in LED lights set next to a seemingly endless stone wall. This is from a series of works where I insert electronic elements into the landscape. ▲ Untitled “Path” (2018) To discover more of Noah Kalina’s artwork, head to the Samsung Art Store in The Frame. View the full article

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Integrated Systems Europe (ISE), the largest AV systems integration show in the world, returned to Barcelona for 2023. The conference drew a lot of attention as it showcased innovations from top industry companies, including Samsung Electronics. As a leader in the signage industry, Samsung showed off its latest advancements in signage technology, built to attract the attention of viewers with crisp and easy-to-use display solutions. In case you missed the event, take a look at some of the highlights from Samsung’s showcase at ISE 2023 below. ▲ ISE 2023 was held at the Fira Barcelona Gran Via in Barcelona, Spain. This was the second year in a row ISE was held in Barcelona. ▲ ISE 2023 was held at the Fira Barcelona Gran Via in Barcelona, Spain. This was the second year in a row ISE was held in Barcelona. The guiding principle for Samsung this year was “Everyday Sustainability.” Through its new AV products and solutions, Samsung hopes to highlight sustainability across the entire product lifecycle, including sourcing, production, distribution, using and recycling. ▲ Visitors learned about Samsung’s eco-conscious efforts across all five stages of the product lifecycle. ▲ The theme of “Everyday Sustainability” showcased at Samsung’s booth attracted the attention of visitors from all over the world. Redefining Hybrid Work and Learning The “Samsung Kiosk” Windows version (Model Name: KMC-W) allows businesses and retailers to optimize the customer experience with expanded support for Windows 10 IoT Enterprise OS. With its enhanced capabilities and all-in-one functionality, the Samsung Kiosk won an ‘ISE Best of Show’ by AV Technology. While exploring the booth, one manager from the retail industry said the Kiosk “is a great solution to attract customers and create a seamless experience.” ▲ Visitors were drawn to the “Samsung Kiosk” and had the opportunity to experience the display’s usability. Samsung incorporated use of the Kiosk as part of their own booth experience at ISE. The Wall (Model Name: IWB) and The Wall All-in-One (Model Name: IAB) provide awe-inspiring, immersive screens for businesses. The Wall All-in-One was honored with the ‘ISE Best of Show’ by Installation and ‘Top New Technology (TNT) Awards’ for Video Wall Hardware showcasing its impressive and beautiful display features. While discussing The Wall, a professional from the European signage industry noted, “The photo quality is brilliant thanks to the incredibly small pixel pitch.” ▲ Visitors to the booth watched and listened intently while learning about The Wall IAB’s striking features and easy installation. The Samsung Flip Pro makes it easier than ever to collaborate with a seamless environment. Users can connect to the Flip with multiple devices at once, edit documents and share content in real time. The Flip Pro’s industry-leading features earned it three awards at ISE: ‘ISE Best of Show’ by Tech & Learning, the ‘Top New Technology (TNT) Awards’ for Interactive Whiteboards and the ‘2023 INAVATION Awards’ for Communication & Collaboration Display Product. Visitors to the booth enjoyed testing the whiteboard and expressed satisfaction with the interface’s usability. ▲ Visitors to the booth tested the Flip Pro interactive whiteboard in person and commended its intuitive user experience. ▲ A mirrored PC screen with the Flip Pro makes collaboration easier for businesses and educators, even in remote environments. Eco-Conscious Outdoor Signage That Shines The new model of the Outdoor LED Signage XHB series delivers a peak brightness of 8,000 nits and can be installed in Concave, Convex, S shape, Fascia or 90 °L type shapes. The new XHB series has also been upgraded to be more eco-conscious, with power consumption reduced by over 15% compared to the previous model. One viewer commented that the LED signage “marks a new chapter for Samsung and is one of the standout features of the booth.” ▲ Visitors to the booth, particularly those in the sports industry, marveled at the XHB series. ▲ Viewers explored the XHB series display’s different form factors, enabling flexible design and installation. ▲ Viewers explored the XHB series display’s different form factors, enabling flexible design and installation. EV charging stations are an emerging area for advertising and upselling opportunities. Samsung’s latest smart signage for outdoor EV chargers (Model Name: OH24B) offers unmatched connectivity and UL-verified visibility to display crystal clear content — leading the signage solution to win the ‘ISE Best of Show’ by AV Technology. One visitor to the booth commented on “the efficient operation and upselling opportunities” that are made possible by solutions like the OH24B. ▲ Business representatives visiting the booth were intrigued by the outdoor signage for EV chargers. Reducing On-Site Visits With Remote Management Samsung’s cloud-based MagicINFO makes ‘Remote Management’ easy. Through Remote Management function, users can monitor a number of connected signages and manage settings like volume and screen brightness, plus troubleshoot from a single online portal. This leads to fewer site visits for an efficient management of multiple signage, on top of preventing the energy wastes by easily dimming or turning off signage when they’re not needed. ▲ Remote Management makes it easy to control multiple displays at the same time from one cloud-based platform. ▲ It was an exciting year at ISE 2023, with a record number of attendees visiting the event. View the full article

As electric vehicles continue to increase in popularity, Samsung Electronics has unveiled the OH24B, an outdoor signage solution optimized for EV charging stations, at the Integrated Systems Europe (ISE) 2023, the largest AV systems event in the world. The 24-inch outdoor signage features high-temperature resistant liquid crystal, which is less affected by sunlight and shows great performance in bright conditions. With peak brightness levels of 1,500 nits and UL verification for outdoor visibility, the OH24B displays content clearly outdoors — even in direct sunlight. In addition, its IP66 rated dust- and waterproof features provide maximum durability, and its Advanced Magic Glass technology is IK10 rated, minimizing screen damage from physical impact or elements. The OH24B is easy to use as its high-performance System on Chip (SoC) allows content management without the use of an additional PC. On top of that, the MagicINFO solution, a cloud-based device and content management platform, remotely controls content in real time, making content monitoring and management seamless and simple. With detachable Wi-Fi and Bluetooth accessories, the OH24B creates a stable and rapid wireless network environment under any outdoor installation conditions, keeping content running no matter what time of day. Not only is the OH24B hassle-free and a high-performing signage solution, but it also offers incredible energy savings. The OH24B comes with improved energy efficiency with the industry’s lowest power consumption (up to 90W) while offering brilliant pictures in stunning clarity. Simply put, the OH24B is the perfect signage solution for EV charging stations, which need to continuously display various content, including charging information, traffic conditions and store ads. Check out the infographic below to explore the OH24B along with its breakthrough technologies developed by Samsung, boasting the top position in the global commercial display market for 13 consecutive years. View the full article

Samsung Electronics is showcasing the future of sustainable digital signage at Integrated Systems Europe (ISE) 2023 in Barcelona, with new technologies and eco-conscious efforts guided by the company’s new environmental strategy. “We are committed to ensuring everyday sustainability throughout our signage portfolio and finding meaningful ways to minimize our environmental impact as part of our journey toward a more circular economy,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to showcase our vision for how smart signage can help enable everyday sustainability while unlocking incredible new opportunities for businesses at ISE.” Building Technologies That Contribute to Eco-Conscious Digital Signage At ISE this year, Samsung will highlight the company’s sustainability initiatives based on its new environmental strategy announced in September 2022. Pre-registered visitors will be able to see Samsung’s environmental vision come to life, with the sustainability zone at the booth showcasing the eco-conscious practices applied to digital signage products. These practices are based on the five stages of the product lifecycle — sourcing, production, distribution, using and recycling. Samsung’s 2023 smart signage products (QHC, QMC, QBC) are approximately 40% slimmer than previous models at 28.5mm thickness. Through this, the number of shipping containers required for logistics after production can be reduced by more than 20%1 compared to the previous model. In addition, smart signage products support automatic screen brightness adjustment by adopting an illuminance sensor which reacts to surrounding light conditions, helping users manage their power consumption automatically. Plus, the resin used for the rear covers contains 10% of Post-Consumer Materials (PCM). ▲ The Remote Management function will enable users to simply monitor the number of connected devices and easily manage different devices, as well as remotely control settings such as power ON/OFF and screen brightness. Samsung’s cloud-based MagicINFO solution enhances Remote Management and helps to manage multiple signage displays and a variety of content efficiently. The Remote Management function will enable users to simply monitor the number of connected devices, their types and errors, and easily manage different devices, as well as remotely control settings such as screen brightness. Plus, this solution will offer other features, including device health diagnostics, informing users of issues related to cable connection, device temperature and network disruption. At ISE 2023, Samsung will also be running a separate solution seminar zone, introducing visitors to the company’s new and differentiated technologies. Its soon-to-be-announced cloud signage platform will offer a wide range of energy-saving solutions that empower users to manage and reduce their energy usage. New solutions include real-time power consumption monitoring, timed luminance scheduling, remote brightness adjustment and automatic device management. This comprehensive platform will integrate and connect LCD signage, LED signage and B2B TVs to provide a seamless user experience. Introducing New 2023 Outdoor Signage — Large LED Screens and Small-Sized Displays Unveiled Samsung is announcing new signage products at ISE 2023. Firstly, the company will release its 2023 outdoor LED signage (Model Name: XHB series), built for the sports industry and spectacular landmark locations. The XHB series is available in four models: P6 (6mm pixel pitch), P8, P10 and P16, all of which produce light at an astonishing peak brightness of 8,000 nits, exceptionally clear and stunning picture quality — even when in direct sunlight. Furthermore, the standardized module design of the XHB guarantees flexible design and installation, including Concave (maximum of 2500R curvature), Convex, S shape, Fascia and 90 °L type. With a design twice as thin as the previous model, the XHB series can be installed in a seamless way, with the installation time also reduced by more than half for improved convenience. Furthermore, improved energy efficiency means the XHB reduces power consumption by over 15% compared to its predecessor and can reduce approximately 2,492 tons of CO2 emissions every year, which is equivalent to the amount of CO2 sequestered by about 290,000 30-year-old pine trees in one year.2 The XHB series will be available for ordering starting from ISE 2023, with some of the first models already being installed as electronic scoreboards at the home stadiums of globally recognized US Baseball teams, the New York Mets and The World Champion Houston Astros ahead of the 2023 season. Finally, Samsung is introducing a small-sized, 24-inch outdoor signage display (Model Name: OH24B) to cater to the electric vehicle (EV) charger market. As demand for EVs continues to rise, it is important to provide solutions that enable a more connected, enjoyable charging experience while providing upselling opportunities for businesses and retailers. The outdoor signage excels in both durability and outdoor visibility across a wide range of diverse conditions. This high resilience and versatility are provided by peak brightness of 1,500 nits and a slim, metal design, as well as water, dust and liquid resistance (IP66, Ingress Protection) and IK-10 Level glass protection. A high temperature, rigid liquid crystal panel is also applied to provide further durability even under strong sunlight. In addition, the display offers removable Wi-Fi/Bluetooth accessories, which can optimize the receiving rate based on installation conditions. Finally, the small signage boasts unparalleled energy efficiency with the industry’s lowest power consumption3 (a maximum of 90W) above 20-inches, perfect for an EV charging station which requires 24/7 operation and information delivery. New Kiosk and Flip Pro’s Exclusive Solution Deliver Enhanced Device Compatibility Samsung is also announcing the latest model, “Samsung Kiosk” Windows version (Model Name: KMC-W). In addition to the existing model operating Tizen (OS), “Samsung Kiosk” Windows version is compatible with Windows 10 IoT Enterprise OS to expand customer choices. This new Kiosk adopts Intel’s 11th generation Intel Core Processor. It is equipped with 8GB DRAM and 256GB SSD, providing fast processing and ample storage space to meet the fast-evolving industry demands beyond healthcare, hospitality and retail. The company will introduce a new solution, exclusive for the “Samsung Flip,” meeting the demand of both educators and businesses to be connected to various devices simultaneously. It enables users to bring the content or applications in their PC to the Flip by connecting a PC with the Flip. Especially, users can write over content brought from their PC on the screen of Flip and share in real-time. The new solution enhances usability for remote work and provides a seamless work environment by allowing users to optimize and utilize the screen to connect with other device screens. For more information about Samsung’s impactful SMART signage and solutions, please visit https://displaysolutions.samsung.com/ise2023. Samsung booth will be located at Gran Via, Hall 3, 3F600, in Barcelona from January 31 — February 3, 2023. 1 Based on the number of boxed devices per-40ft container. Based on annual sales volume of indoor smart signage in 2022. 2 The amount of carbon emissions for XHB was compared with that of its predecessor (XPR) based on sales in 2022. XHB’s annual carbon emissions were calculated via Carbon Footprint Calculator (https://www.kcen.kr/tanso/intro.green) on January 16, 2023. (high voltage, summer). XHB’s carbon reduction effect equivalent to planting trees was calculated based on The Average Amount of Carbon Absorbed by Forest Trees Devised by National Institute of Forest Science, Korea (ver. 1.2) in July, 2019. 3 Internal market analysis View the full article

Since its introduction in 2017, Samsung Art Store has provided users with remarkable pieces of art in 4K resolution directly to their homes. Users can access these masterpieces via The Frame, Samsung’s lifestyle TV with an enhanced Matte Display that reduces light reflection. With this newest feature, The Frame allows users to view brilliant pieces of art from a catalogue of thousands right on their screen using Art Mode. To further accessibility to and diversity within art, Samsung has been partnering with numerous museums, galleries and art collectives, with the latest Artlife Matters and Samsung Art Store partnership being one of them. Together, Artlife Matters and Samsung Art Store have been providing consumers with a unique and inspiring selection of artworks by Ghanaian and African artists, giving viewers who may not have been able to view the works in person a chance to experience the art in the comfort of their homes. Samsung Newsroom sat down with Eric Agyare, the Founder and Project Director at Artlife Matters, to discuss how the organization and its partnership with Samsung Art Store has transformed the perception of art and its role in enhancing diversity and accessibility for artists in Ghana and Africa. ▲ Artists at the Artist Seminar held by Artlife Matters in 2022 Expanding Opportunities for Art Q: Can you tell us a bit about Artlife Matters and what inspired you to pursue a partnership with Samsung Art Store? Artlife Matters is an art-influential organization that looks to foster collaboration and partnership opportunities that showcase practicing and upcoming artists within the creative arts space. Due to limited opportunities and resources, at times it can be difficult for artists to reach their full potential. In partnering with the Samsung Art Store, we are able to provide a platform that allows artists the opportunity to experience art from a worldwide lens. Q: How has the reception of your partnership with Samsung been from members of Artlife Matters and its artists? The reception from artists has been positive. The exposure and revenue model of the Art Store platform has solved significant career challenges, and our artists now have the peace of mind to keep doing what they love without concerns for livelihood. To date, we currently have artwork submissions from six African countries, allowing consumers to truly enjoy the diverse artwork Artlife Matters provide. Q: How has your experience working with Samsung affected consumers’ perception of African art? The partnership has also positively affected consumers’ preferences, exposing them to the unknown aesthetics of our continent. As a result, I believe users of The Frame are more enlightened on the new African narrative than ever before. During our Artist Seminar held in December 2022, Artlife Matters recorded that most of our listed artists on that platform had been contacted by users of The Frame. Some conversations are leading to new projects as well. Creating Diverse and Accessible Environments in Art Q: As an art-influential organization that celebrates and promotes art as a form of expression, what are some of the ways the organization helps to address societal issues and inspire a creative and inclusive society? Artlife Matters has been implementing an art-based capacity building project called “Artitude”, which aims to expand the possibilities of the creative art space. Through workshops, internships and mentorships, we have engaged over 4,395 young creatives in senior high schools across Ghana, showing them the social, cultural and economic possibilities in the creative art space while also promoting the importance of art. Our goal is to celebrate and highlight art as a social, cultural and economic development tool. The school and community projects we run are created to inspire and shape creatives to reach their vast potential within the art industry. Our goal is to become a pan-African organization with an art ecosystem that allows new and existing creatives to exchange and implement ideas that shape society. Q: What role do you see technology playing in bridging the accessibility gap for consumers and artists in the coming years? We believe the effort in democratizing the art industry through technology is increasing the demand for creative goods. Through technology, art can become accessible to the right consumers and offer more exposure to artists’ work. The dream of having a viable career in art can easily be made possible for young adults living in remote areas in Ghana. Illustrating the Vibrancy and Richness Art Q: What are some of the unique artistic elements that define Ghanaian art and the newest works in the Art Store? Ghana is increasingly becoming the hub for contemporary African art. Our vibrant colors, unique way of representing blackness and the authenticity of the Ghanaian narrate now have the world’s attention. We use every opportunity to advocate and demonstrate art’s social, cultural and economic value in Ghana and beyond. Artlife Matters is focused on creating and managing a vibrant art space that influences positive community behaviors, as depicted in the Kolorscape art piece. Q: Of the newest works in the Art Store, which piece would you recommend for users to display on The Frame? To showcase the amazing and vibrant works from Artlife Matters and its artists, I’d recommend that consumers display the works of art outlined below on The Frame. ▲ Kolorscapes (2021) by Dela Aemaga(Becké) Dela Aemaga is a contemporary artist. His works spur dialogue on race, society, culture, religion and politics. Dela firmly believes art validates perception, and this is how he perceives the future of the Accra creative community in this masterpiece. ▲ Melanin Lisa by Elkanah Kwadwo Mpesum (el Carna) Elkanah Kwadwo Mpesum is a professional illustrator with an edge to narrate authentic African stories. His version of the “Mona Lisa” is a tribute to the beauty and majesty of black womanhood. ▲ She Snap by Manzi Leon Manzi Leon is a self-taught surreal visual and digital artist who loves the impasto painting style because it gives him exciting energy to see visible brush strokes converging on a canvas to form a masterpiece that expresses the thoughts and feelings of women in his community. This painting depicts how we get happiness and the power to stick to what motivates us. To see more of Artlife Matters’ artwork, head to the Samsung Art Store in The Frame. View the full article

Samsung Electronics today announced the global launch of Odyssey Neo G7 (Model name: G70NC), the company’s first flat Mini-LED model, adding a new form factor to the industry-leading Odyssey lineup. The new monitor delivers a large screen designed to give gamers a more comprehensive range of vision and details — inviting them to the worlds of their games with lifelike picture quality. “The gaming monitor market is only going to get bigger, and gamers are now seeking more out of their monitors,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We are not just delivering better gaming experience — we are rebuilding new smart capabilities into our screens that give gamers an all-in-one place for technology and entertainment. Our innovations are enabling gamers everywhere to stay absorbed in their games with visual performance that enhances the intense emotional experiences.” The Samsung Odyssey Neo G7 is designed to deliver lifelike picture quality, a customizable high-performance viewing environment and personalized features for optimal gaming and entertainment. Gaming Monitor Big Enough for Any Game and Platform The large 43” screen delivers 4K resolution (3,840 x 2,160) with VESA Display HDR600 and HDR 10+ certification for advanced picture quality showcasing the best graphics of today. The Odyssey Neo G7 brings Samsung’s Quantum Matrix Technology to the fore, using Quantum Mini LEDs, which enable ultra-fine and precise control of the densely packed LEDs. As a result, users can see richer blacks, more expansive color expression and more detail, even in shadowy gaming environments. Additionally, the Matte Display reduces light reflection on the screen, minimizing distractions during the most intense gaming sessions and letting the large screen deliver details while keeping the player focused on the game and the stunning visual performance. The Odyssey Neo G7 is a great monitor for any gaming platform — using DisplayPort or HDMI connection to hook it up to the users’ Gaming rig or switch to HDMI 2.1 to play on their latest game console. Another option is to play a mobile game on a larger 43” screen through the built-in WIFI/Bluetooth or just connect a controller to enjoy a game in the cloud without even having a console. Performance To Take Gaming to the Next Level A 144Hz refresh rate and 1ms (MPRT) response time allow a swift, smooth response and enable precise mouse movements. Even during the most intense moments, the Odyssey Neo G7 keeps extremely smooth and fast action gameplay and reduces stuttering, input latency and screen tearing through AMD FreeSync Premium Pro support. Users increasingly expect personalized and customizable gaming experiences. The Odyssey Neo G7 provides a range of innovative features that let users adjust screen size, position and even ratio for an optimal gaming setup. Flex Move Screen allows users to adjust the screen size between 43- and 20-inches to match their preferred size based on the game they play and even change the screen position. So, users can find the perfect way to perform at their best in any game. To personalize their performance, users can use Samsung Game Bar,1 a powerful tool enabling users to quickly view and change important settings without ever needing to leave the game screen. Players can see and change FPS (Frames Per Second), aspect ratio, high dynamic range (HDR) and variable refresh rate (VRR) or adjust settings such as screen ratio, response time and Game Picture mode. Game Bar puts the player in control without missing any of the action. Smart Features for Personalized Experiences The Odyssey Neo G7 is equipped with smart features to cater to users’ wide variety of needs, with customizable experiences through Samsung Smart Hub and Samsung Gaming Hub. Samsung Gaming Hub2 is an all-in-one game streaming discovery platform that allows instant access to games from partners such as Xbox and NVIDIA GeForce NOW, with no downloads or storage space requirements. It is the ultimate tool to enable users the freedom to explore every corner of the gaming world without limitations. In addition, users can also get the smart TV experience with apps from partners like Prime Video, Netflix and YouTube through Samsung Smart Hub to enjoy various over-the-top (OTT) content using an Internet connection without even booting up their PC or connecting to other devices. The Odyssey Neo G7 will be available globally from Q1 2023, with launch schedules varying by region. For more information, please visit: Odyssey Neo G7. G70NC Display Screen Size 43” Flat/Curved Flat Panel Type Quantum Mini-LED Aspect Ratio 16:9 Picture Refresh Rate (Max) 144Hz Brightness (Typical) 400 nit HDR VESA Display HDR600 HDR10+ Gaming Response Time 1ms MPRT Viewing Angle 178○/178○ Gaming Feature VRR FreeSync Premium Pro Smart Feature Yes Gaming Hub, Media Hub Audio Speaker 20W x 2 Interface Video Ports 1x DisplayPort (1.4) / 2x HDMI(2.1) USB Ports 2x USB 3.0 ports Others 1x Ethernet LAN, WiFi5, Bluetooth 5.2 Design Lighting Yes (Core Sync) Stand Tilt Wall Mount VESA (200×200) 1 Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub. 2 Samsung Gaming Hub only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud games can be accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners. View the full article

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Samsung Electronics today announced that its 2023 Neo QLED1 and Lifestyle TV2 lineups received the ‘Circadian Rhythm Display’ certification from Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. The certification underscores Samsung’s commitment to developing technology and products designed with consumers top of mind. ▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute. This certification recognizes that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and color temperature to mimic natural outdoor light. The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well. VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S. This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience front and center of product design. Previously, Samsung TVs have received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organization’s color accuracy standards. For more information on Samsung’s 2023 product lineup, please visit www.samsung.com. 1 For models Q70C and above 2 The Frame, The Serif and The Sero View the full article

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Samsung Electronics today unveiled its new Neo QLED, MICRO LED and Samsung OLED lineups alongside lifestyle products and accessories ahead of CES® 2023. This year’s lineup features advanced, innovative products with a focus on enhanced connectivity and personalized consumer experiences. Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings. “In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.” Premium and Connected Experiences With Neo QLED Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit every need. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture. Samsung’s 2023 Neo QLEDs also go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion. In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices1 for seamless connections. Chat Together: Users can easily enter a live chat group to share thoughts and react in real-time with others who are also watching the same content. ConnecTime: Make it easier to take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen. 3D Map View: Designed to let users conveniently control and monitor connected devices, Samsung’s 3D Map View provides users a bird’s eye view of their home and all of their SmartThings devices at-a-glance. Broadening Viewing Options With MICRO LED and Samsung OLED The 2023 MICRO LED lineup offers new models ranging from 50 to 140-inches2 to provide consumers with a breadth of options for unparalleled picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customizable to fit a consumer’s desired set up. In addition, it comes without bezels, so regardless of configuration, the boundary between screen and real life is seamless. And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup is now available in 55, 65 and the new ultra-large 77-inch models. Samsung’s latest OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and color representation. The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience. Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its Smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service deliver over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices. Explore a New World of Gaming With Samsung Gaming Hub The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers users unlimited access to thousands of their favorite games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required. Moreover, it is the most intuitive gaming experience where players can simply switch on their TVs and play. Samsung Gaming Hub, which was launched last year, delivers incredible picture quality and an entirely new way to approach gaming — with multitasking, expanded partnerships and 4K streaming. Players can even watch multiple types of content at the same time. In 2023, upgrades for GameBar 3.0 with MiniMap Sharing3 and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display, while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot. The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens — including the Odyssey series. With Odyssey Ark, gamers can rotate their screens vertically or horizontally based on their desired orientation and enjoy immersive games with a 55-inch 1000R curved screen and powerful sound. Elevate Your Lifestyle With Expanded Lifestyle Lineup and New Features Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customize the way they view and experience screens. The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match. The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch whatever they want wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go. New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs. Everyday Sustainability With Samsung Screens In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products. Recycled Materials: For the 2023 lineup, Samsung will replace 20% of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminum cans and copper, replacing approximately 12% of the original materials used. Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production. AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice. Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print, so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to lower overall carbon emissions. Multidimensional Soundscape and Audio Quality With AI A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic. AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilizes AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume. New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass. Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyze audio signals and process each sound for more detail than ever before. In 2023 by pairing Samsung TVs with Samsung Soundbars, these devices will offer the most powerful, customizable and personalized ecosystem available to date. To learn more about Samsung’s 2023 products which Samsung is announcing at CES 2023, please visit www.samsung.com/firstlook,4 where you can register to get the latest updates and special offers throughout 2023. * All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services and features may vary by region. 1 SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add a thousand of compatible devices seamlessly into their SmartThings Home Environment. 2 Samsung’s MICRO LED lineup will be offered in 50, 63, 76, 89, 101, 114 and 140-inches in 2023. 3 MiniMap Sharing will be available via software update in the first half of 2023. 4 Participating Countries only: U.S., U.K., Germany, Turkey, Australia, Korea and India. View the full article

Samsung Electronics today announced the company will introduce new models in its monitor lineup, expanding its visual display leadership for the users. New offerings in the Odyssey, ViewFinity and Smart Monitor lineups at CES® 2023 will deliver unmatched image quality and a range of innovative features for people looking to work, play and live through their monitor display. Samsung is revolutionizing the ultra-wide display category by launching the Odyssey Neo G9, the world’s first single monitor with dual ultra-high definition resolution. This innovation is a testament to Samsung’s industry-leading position in delivering the most immersive and lifelike gaming experience available on the market. “We are introducing the future of gaming monitors with our Odyssey Neo G9, making each game more lifelike with innovative features and picture quality on a new scale,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “CES is the perfect place to showcase our innovations that can take not only gamers but also graphic designers or TV fans to the next level while providing personalized experiences across a range of integrated smart apps.” Odyssey Neo G9: The World’s First Dual UHD Gaming Monitor The Samsung Odyssey Neo G9 Gaming Monitor (Model Name: G95NC) lets gamers see new levels of detail with an unparalleled field of view. The gaming monitor delivers 7,680×2,160 resolution and a 32:9 aspect ratio in one screen for the first time. Its 1000R curved 57” screen uses quantum mini LED technology with VESA Display HDR 1000 specification to deliver superior imaging in any gaming environment, from shadows to bright scenes. The Matte Display reduces light reflection on the screen, minimizing distractions during the most intense gaming sessions. It also boasts the world’s first DisplayPort 2.1 support, which transfers data approximately twice as fast as the previously used DisplayPort 1.4. In addition, the new DP2.1 allows lossless industry-standard Display Stream Compression (DSC) to transmit information without distortion. The Odyssey Neo G9 also supports a refresh rate of 240Hz so that gamers will not miss a thing during fast-paced gameplay. Odyssey OLED G9: Brighter Whites, Deeper Blacks and Near Infinite Color Contrast The Odyssey OLED G9 (Model Number: G95SC) is the latest addition to the Odyssey lineup, featuring a dual quad-HD 49” 1800R curved display with a 32:9 ratio. Its quantum dot technology OLED lighting is controlled pixel-by-pixel, allowing a near-infinite color contrast ratio. The OLED screen illuminates each pixel separately and does not rely on a backlight, allowing a 1,000,000:1 dynamic contrast ratio while delivering true RGB and true black without color filters. For smooth gameplay, the Odyssey OLED G9 also features a 0.1ms response time and 240Hz refresh rate to eliminate lagging and skipping. The Odyssey OLED G9 also uses apps from partners like Prime Video, Netflix and YouTube through Smart Hub, which allows users to enjoy various over-the-top content using an internet connection without the need for a PC. It is also equipped with Samsung Gaming Hub, an all-in-one game streaming platform that allows gamers to discover and play games in the cloud from partners such as Xbox and NVIDIA GeForce Now without needing a console or to download games. ViewFinity S9: Smart Color Calibration Designed for Creative Professionals The ViewFinity S9 (Model Number: S90PC) is Samsung’s newest addition to its monitor lineup. It features a 5K 27” screen for the first time and is optimized for creative professionals such as graphic designers and photographers. Its 5,120 x 2,880 resolution, combined with its wide color gamut of 99% DCI-P3, provides crisp and true-to-form details, and its average Delta E ≦21 color accuracy also produces clear and precise color representation, even in complicated or nuanced visual environments. The monitor’s built-in Color Calibration Engine ensures precise screen color and brightness, allowing users to adjust white balance, Gamma and RGB color balance for perfect accuracy with their smartphones through the Samsung Smart Calibration application. The Matte Display limits light reflection and glare to minimize distractions while working. Users can connect cameras and other devices to the monitor through USB-C and Thunderbolt 4 connections to easily transfer gigantic files of high-resolution video or other large data sets from storage devices to their PC. The ViewFinity S9 Series comes with a 4K SlimFit camera and supports native video conferencing through apps such as Google Meet that are included in the Samsung Smart Hub. Smart Monitor M8: Bringing Productivity, Entertainment and Personal Life Together The Smart Monitor M8 (Model Number: M80C) features stylish and slim design and now comes in a new 27” size in addition to the existing 32” size, both with 4K resolution. It comes in four color options that allow this monitor to fit in any room: Daylight Blue, Spring Green, Sunset Pink or Warm White. The height-adjustable stand with tilt support gives users the best angle. The screen can now pivot 90 degrees, which helps users view long documents with less scrolling. It also meets VESA mount compatibility standards to help save space and retain a clutter-free environment. The Smart Monitor M8 can connect, control and manage hundreds of compatible connected devices through the built-in SmartThings Hub, including lights, cameras, doorbells, locks, thermostats and more. Samsung plans to expand device choices and usability by supporting Matter functionality and Home Connectivity Alliance standards from this year onwards. Mouse control functionality has been added to many of the Smart Monitor’s over-the-top apps, including SmartThings and the Smart Hub, for a new level of convenient control without a remote. Users can use the Smart Monitor M8 to get instant access to Prime Video, Netflix, YouTube and other over-the-top services through Smart Hub. They can also easily access Samsung Gaming Hub, the all-in-one game streaming platform. The new My Contents feature provides users with helpful information at a glance. When the monitor is on standby mode and detects a registered smartphone through low-power Bluetooth, it shows the user’s personalized photos, schedule and more on the screen. The monitor returns to standby mode when the phone moves out of range. The integrated SlimFit camera in the Smart Monitor M8 has been upgraded with 2K resolution and works with video conferencing apps such as Google Meet. In addition, the Smart Monitor M8 is also protected by Samsung Knox Vault, which encrypts personal data and keeps stored files and information isolated from the device’s main operating system to safeguard it from attacks. 1 Delta E is the standard calculation metric which correlates the human visual judgment of differences between two perceived colors. Delta E ≦2 color accuracy means superior, accurate color reproduction, achieving better than the eye can see color difference. View the full article

The end of a year is the perfect time to gather friends and family and celebrate the year that has passed as well as the one that is to come. When it comes to planning the perfect year-end party, curating the perfect playlist is a must — but so is ensuring that your audio devices are able to set the tone all night long for that perfect celebratory mood. In order to help you make your celebration unforgettable, Samsung Newsroom has put together some ideas of ways you can ensure your party is the best in town with Samsung’s sound technologies. Ultra Slim Soundbar: Rock Out in Style For those who prioritize style as well as great audio quality, Samsung’s Ultra Slim Soundbar (S801B) is the perfect choice for your year-end celebrations. As its name suggests, the Ultra Slim Soundbar features an incredibly slim design of just 38mm in height and 40mm in thickness — a size equivalent to that of a soda can — meaning that its wall-mounted design is sure to stand out. You can also install it freely around your space thanks to its wireless connectivity to ensure your sound system blends seamlessly into your surroundings. If you’re looking to further personalize your space, you can give your Soundbar a boost with the Ultra Slim Soundbar Skin (SCFBS8[BW/TK]) released earlier this year, which comes in warm brown and teak colors. Paired with your The Frame and its elegant, modern design, you are set to enjoy not only top-level audio experiences but also a cozy, festive feel. Despite its slim appearance, the Ultra Slim Soundbar is capable of powerful sound. Designed with 3.1.2-channel technology that features seven front speakers and one subwoofer centered on the top two speakers, the Ultra Slim Soundbar provides complete and truly surround-sound experiences. Dolby Atmos support also further contributes to providing you with captivating entertainment experiences. S-Series Soundbar: Envelop Your Space With Truly Immersive Sound For those who love to set the scene with truly immersive sound experiences during a celebration or party, the S-Series Soundbar is the soundbar for you. The S-Series Soundbar delivers rich, room-filling surround sound able to reach every person in the room. This compact, 67cm, all-in-one 5.0-channel soundbar has an impressive four built-in woofers and three tweeter speakers, providing you with a fully immersive, 3D sound experience — all without the need for a subwoofer. In addition, Adaptive Sound technology is able to analyze the source of any sound in order to automatically deliver optimized audio based on its specific genre. Experience the best, most immersive audio for each and every type of content you’re enjoying, whether it’s a sports game, a classical performance or an action movie. Your S-Series Soundbar can be easily connected to your Samsung Smart TV and is the first soundbar in the industry to support Dolby Atmos connection for room-filling, optimized 3D sound. Q-Series Soundbar: Bring the Cinema Experience Into Your Home If you’re looking to celebrate the year-end season with your favorite movies or TV shows, you can transform your home into a cinema with the room-filling sound of Samsung’s premium soundbar, the Q-Series Soundbar (Q990B). With an astounding 17 front surround sound speakers, one subwoofer and four up-firing speakers, the Q-Series Soundbar fills the room with truly cinematic surround sound. Synced with your Samsung Neo QLEDs, these 22-channel speakers can deliver truly immersive surround sound experiences like no other. Samsung’s proprietary Q-Symphony technology allows for compatible TVs and soundbars to play audio at the same time, in sync, taking your listening experiences to the next level through powerful sound quality. Meanwhile, Spacefit Sound technology optimizes your audio based on the structure and layout of your room, providing you with sound that is perfectly crafted for your space and rivals a VIP seat in a movie theater. In addition, the Q-Series Soundbar has been recognized by renowned global media outlets for its immersive sound experiences, as well as its sleek design. Sound Tower: Take the Party Spirit to the Next Level If you’re planning to celebrate the year-end with a bang and throw a party, the Sound Tower (MX-ST90B) is a must-have. This oval Sound Tower fills up virtually any space with 3D audio. The 24.5cm speaker with a built-in woofer provides the perfect punching bass experience, with up to 1700W bass boosting for a beat that sets the party mood perfectly. In addition to its powerful audio capabilities, the Sound Tower’s various light modes provide an audio-visual harmony that truly matches the mood of the night. Its Bluetooth multi-connection, which allows for two smart devices to be connected simultaneously, and its Group Play functionality, which connects up to 10 Sound Towers, really help you get the party started both indoors as well as outdoors. Be sure to finish your year strong with Samsung’s range of soundbar and Sound Tower devices. Once you’ve chosen your perfect soundbar based on your own preferences and purposes, enjoy enriching sound during your year-end festivities and beyond. View the full article

Samsung Art Store is a remarkable service for The Frame, the award-winning lifestyle TV that gives viewers new ways to enjoy artwork from the comfort of their home. The art subscription platform provides access to an expansive range of artworks, giving users the power to transform their living room into their own personal art gallery. Hyun Kim has been working as an artist for 20 years since he made his debut as a children’s book illustrator. His most famous painting, “Gooly Gooly Friends,” is known for its adorable animals with vibrant colors and a sense of warmth. Inspired by his daily experiences, Kim’s work is playfully cheerful and appeals to both children and adults. Samsung Newsroom met with Kim to talk about how his heartwarming artworks can turn our monotonous lives into sweet fairy tales. ▲ Illustrator Hyun Kim and his studio Q: The collaboration with Samsung Art Store focused mainly on the cheerful and lovely characters from “Gooly Gooly Friends” and was hugely popular among users. What artworks are you displaying on the Art Store this time and why? Most of the previous works displayed on the Art Store were simple and bright character pictures. As a children’s book illustrator, I always try my best to portray the world as seen through the eyes of children. That’s why many have said my work brings back childhood memories. I realized that people love not only a pure, delightful world like that of their childhood but also serene images that are equally impactful and aesthetic. Recently, I’ve expanded my process to include the perspective of adult audiences as well. I believe everyone has their own inner child, and I consider what world that little child would want to see when choosing an art subject. I hope the joy of art can rejuvenate any family member, not only young children. Q: What are the benefits of displaying art digitally on a screen? Digital art allows audiences to access artwork anytime and anywhere. So, its biggest advantage lies in its flexibility. Users can select different pieces based on their emotions or to fulfill a certain purpose. That small change can also make their whole space completely different. I think The Frame is the best screen for my work and other digital art as its incredible picture quality displays the detailed colors and captures the unique textures. Q: With technological advances, the way we experience and consume artwork is changing. What is the role of the Art Store? The Art Store helps users easily and comfortably access art in their daily lives while also providing an opportunity for lesser-known artists around the world to introduce their work to new audiences. In addition, the Art Store serves as a gallery at home where anyone can enjoy masterpieces from a variety of popular museums. I hope that the Art Store will continue to expand this virtuous cycle where both artists and audiences can coexist and benefit. Q: What three pieces of yours would you recommend for users to display through the Art Store? ▲ Merry Christmas “Merry Christmas” can be displayed alongside Christmas décor in one’s home to make it even more festive during December. I often display other artists’ works in my living room, but for December, I chose “Merry Christmas” to refresh the overall atmosphere. ▲ Redwoods This past April, I went on a solo trip to Jeju Island. I spent so much time taking slow strolls in the forest. One day, I really felt the Forest of Healing comforting me with its profound silence, and I felt the incredible energy of nature. “Redwoods” is the first artwork I drew after my trip. It always reminds me of that awe-inspiring and exciting moment. ▲ Waiting Xmas “Waiting Xmas” is a dark painting with more densely packed subjects. The style is different from my traditional artworks, which consist of vibrant, basic colors and adorable characters. “Waiting Xmas” shows the excitement of preparing for Christmas in a quiet winter with achromatic colors. Q: What is your future goal as an artist? Samsung Art Store enabled the global exhibition of my work. The other day, a person from the other side of the world said that my work gave them great comfort during a tough time. I have also heard that many kids see my work every day. How wonderful is that? I am greatly looking forward to continuing to work with the Art Store to positively influence others through art. To see more artwork from Hyun Kim, head to the Tonybunny collection of the Art Store. View the full article

Samsung Electronics has equipped the new flagship attraction, “Chasseurs de Tornades” (Tornado Hunters), at the Futuroscope theme park in Poitiers, France, with innovative technology to bring an immersive and lifelike experience to guests. Samsung’s collaboration with Futuroscope Management and Development (FMD) helped bring the breathtaking attraction to life, making the signage installed by Samsung the largest 360-degree circular LED screen in Europe. The new attraction, Chasseurs de Tornades, is the result of four years of diligent work between the FMD team and Samsung, an industry leader in the global signage market for the past 13 consecutive years.1 The collaboration has produced a completely immersive audience experience through the use of cutting-edge audiovisual technology. The concept behind the attraction is an exciting adventure where viewers confront nature’s most extreme elements, plunging them into an immersive whirlwind experience created by Samsung. Based on the story of Chasseurs de Tornades, visitors follow a team of researchers in their all-terrain vehicle in pursuit of tornadoes. Sitting atop a dynamic rotating platform, guests come face-to-face with the intensity of a powerful tornado on the largest circular LED wall in Europe. The enormous LED wall from Samsung measures 17 meters in diameter by eight meters high with a total surface area of 420 square meters, making it the largest LED screen of this type in an amusement park that Samsung has installed in the world. ▲ Behind the seats are removable LED walls, allowing actors to be able to perform in the open space. Collectively, it is made up of 800 LED cabinets from the Samsung Indoor IFR series and offers 21K resolution for hyper realistic immersion. Thanks to HDR LED technology, scenes are optimized for high contrast to display detailed, lifelike images. The maximum peak light output is 2,400 nits, and the static contrast rate is 12,000:1, allowing for premium picture quality. The attraction itself is a 120-seat dynamic motion theatre surrounded by the 360-degree LED screen. Four parts of the screen move down to let the audience come in and out, as well as see two live stage shows through the sliding doors. The flexible design properties of the IFR solution make it suitable for any location, perfectly aligning with the circular dimensions needed for this unique attraction. Additionally, the IFR solution provides double the power supply, giving the attraction greater reliability. ▲ The view from the technical room, showing the attraction’s platform supported by three axes that help it lift, rotate 360⁰ and move in three different directions at the same time. A highlight of the attraction is the removable LED walls where actors perform — a part of the attraction that Samsung was selected to outfit with an LED screen made up of 105 cabinets. To create a truly immersive experience for guests from the moment they enter the attraction, Samsung equipped the “pre-show” area with 20 LED cabinets to create an optical theater known as a “hologram.” “The circular screen we installed at Futuroscope is the largest LED project we have completed,” said Jeremy Taghon, Head of CE B2B Division at Samsung Electronics France. “I am impressed by and thankful for the hard work and partnership between FMD and Samsung that brought this important technological milestone to life.” “The contrast ratio, the image, the sharpness, it’s just incredible. An attraction like this is made to last at least 15 years, and LED is the only technology that’s durable enough,” said Yannis Marchet, Development and Projects Director at FMD. “When management agreed we could work with Samsung, everything went smoothly.” The attraction earned several international awards in 2022, including “Best New Ride” at the European Star Awards and “Best Product Innovation” as well as “Best Dark Ride or Media-based Experience” at the ParkWorld Excellence Awards. Most recently, it won “Outstanding Achievement” from the Themed Entertainment Association, an accolade considered to be the prize for the best attraction in the world. By installing the largest 360-degree circular LED signage in Europe, Samsung has enabled FMD to wow Futuroscope guests with a mesmerizing audiovisual experience unlike any other. Watch the full video about Samsung’s innovative installations at the Futuroscope here:  1 Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.) View the full article

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