Samsung Newsroom

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Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, today announced that Xbox is joining Samsung Gaming Hub,1 a new game streaming discovery platform available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs2 and 2022 Smart Monitor Series. Samsung Gaming Hub will become the world’s first Smart TV platform to include the Xbox app on Smart TVs. With this partnership, Samsung Gaming Hub users are now able to stream over 100 high quality games, through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of release from Xbox Game Studios and enjoy iconic franchises from Bethesda Softworks and more. Powered by Tizen, Samsung Gaming Hub is a new game streaming discovery platform bridging hardware and software for a better player experience on 2022 Samsung Smart TVs, enabling gamers to instantly access the games they love from industry-leading content partners. In addition to the Xbox app offering hundreds of their favorite games via Xbox Game Pass, gamers can also look forward to an amazing gaming experience with minimized latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series. “Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.” “We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.” Revealed at CES 2022, Samsung Gaming Hub includes partnerships with leading game streaming services such as NVIDIA GeForce NOW, Google Stadia and Utomik, and with today’s announcement becomes the only Smart TV platform to include the Xbox app. The Samsung Gaming Hub will be available in select regions around the globe on 2022 Samsung Smart TV models beginning June 30th and beyond. For more details, visit the Samsung Gaming Hub page. 1 Availability of Gaming Hub may vary by region. 2 2022 Samsung Smart TV models above BU8000. View the full article

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△ Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. At the same time, it will be a fundamentally different world moving forward. I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions that were and still are important to businesses today, as well as new technologies designed to meet the needs of the modern world. It’s clear that we will never fully return to what we used to think of as “normal” life. We’ve already reimagined offices, classrooms, entertainment and so much more within our daily routines. It’s my job not only to keep up with these trends, but to fundamentally reimagine the role of digital signage moving forward. That’s why Samsung is focused on redefining our most common spaces, reconnecting the world through new experiences and re-emphasizing the importance of digital signage in our daily lives. Redefining Learning and Collaboration in a New Era One of the largest shifts of the past few years is the role technology plays within common environments such as classrooms in schools and meeting rooms in offices. These environments saw an increasing demand for digital transformations and now new considerations are required to ensure every student and professional has the same high-quality collaboration experience regardless of whether they attend in-person, online, or in a hybrid manner. In other words, learning and collaboration spaces have been redefined with an increased emphasis on inclusivity in any scenario. Samsung is addressing this need with the new Samsung Flip Pro. It provides students and professionals with high-quality collaboration experiences whether they are in-person or remote with enhanced usability and specialized features to meet ever-changing business and education needs. With a focus on seamless and intuitive interactions, it’s easy to set up and easy to use. The newly added intuitive control panel enhances the overall classroom or meeting room experience along with the industry’s fastest touch latency, enhanced multi touch features and the ability to simultaneously connect devices to the display wirelessly for enhanced collaboration. Reconnecting Through New Outdoor Experiences As consumers return to public shopping malls, sporting events and other forms of entertainment, businesses are competing now more than ever for their attention. With more outdoor activities, signage has become a bridge between consumers and brands while helping people enjoy digital art. In other words, signage reconnects consumers with the world. LED signage also creates unforgettable experiences inside sports stadiums. Delivering the best viewing angles for fans was one of Samsung’s highest priorities. As part of these efforts, Samsung designed the largest videoboard ever created for sports, the Infinity Screen in SoFi Stadium as a part of the Hollywood Park Technology Alliance. Measuring 70,000 square feet, the incredible curved, 360-degree, dual-sided screen greets fans and provides a state-of-the-art way to experience the game. Another trend where we see a major opportunity for growth is the electric vehicle industry. As demand for electric vehicles surges, carmakers, governments and local businesses are rushing to build more electric vehicle charging stations. This provides a new outlet to serve information and deliver promotions to electric vehicle owners, and Samsung outdoor signage is the perfect solution for this scenario. With ultra-bright picture quality and durability with certified IP56-rated protection, the outdoor signage can excel in a variety of weather conditions and environments, hence businesses can create engaging visual experiences while customers top up their batteries in charging stations. Re-emphasize the Vision of ‘Screens Everywhere’ With Unmatchable Micro LED Technology Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless. The Wall is Samsung’s state-of-the-art display technology, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion. Samsung is the leader in Micro LED displays, which contain smaller LEDs, and allow greater LED density, enabling brighter and more detailed color expression inside a slimmer display profile. To create our industry-leading Micro LED technology, we have focused on three key areas: Samsung developed fully integrated ultra-fine Micro LED chips; such densely populated LEDs result in stunning brightness; and we continue to secure processing know-how for ultra-fine semiconductor chips to improve mass production. These unparalleled technologies helped Samsung’s 2022 lineup of The Wall (IWB) open up new possibilities. The micro pitch feature of the IWB delivers the most detailed picture with 0.63 pixel pitch, the slimmest ever, in addition to providing a variety of screen sizes to meet any consumer or business need. Meanwhile, The Wall All-in-One (IAB) has transformed the installation process with a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’ which makes the whole process as simple as a consumer TV. The Wall All-in-One not only saves valuable time but also lowers the total cost of ownership while delivering a better viewing experience. In a constantly changing world, Samsung will continue to deliver breakthrough innovations to realize the vision of “Screens Everywhere” based on industry-leading Micro LED technology. Reimagining the Role of Digital Signage As an industry leader in the global signage market for the past 13 consecutive years,1 we will continue to expand our sustainability efforts by creating products that can reduce carbon emissions and contribute to resource circulation. Our digital signage solutions, including the 2022 Smart Signage, have received certified energy efficiency grades that rise to new industry standards, such as ENERGY STAR and EPEAT. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021 and became the first business in the industry to achieve the reducing CO2 label, certified by the Carbon Trust for its display portfolio. In recognition of our eco-conscious efforts for our sustainability initiative, we won the ‘Sustainability Innovation of the Year’ at the AV News Awards in ISE. As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future. The return to routines combined with new customer expectations and habits provides businesses with a rare opportunity to reimagine their offerings and practices. By considering a new role for digital signage moving forward, we’re helping our customers reimagine what’s possible to keep them ahead of the curve. I’m excited for this next chapter for digital signage. At Samsung, we’re passionate about bringing game-changing innovation and value to our enterprise customers. We will continue to innovate, reimagining the role of digital signage in new and conventional spaces, all while increasing our customers’ possibilities in this new era. 1 Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.) View the full article

Samsung Electronics, a global leader in the gaming monitor industry, announced the global availability of the 2022 Odyssey G85NB, G75NB and G40B gaming monitor lineup, further reinforcing the Odyssey’s industry-leading position in delivering the most immersive and lifelike gaming experience available on the market. The G85NB — the world’s first 240Hz 4K gaming monitor — is available in a 32-inch format, offering super-realistic picture quality, rapid response times and premium performance. “Samsung is excited to unveil the world’s fastest 4K gaming monitor to unlock even more opportunities and deliver innovation to the market, creating a new and incredibly immersive experience,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “Gamers ultimately desire that immersive experience in unity with their character and scene, and the Odyssey enables this with superior features and lifelike picture quality to give players a thrill.” Odyssey Neo G8 (G85NB) — Unrivalled in speed and resolution The new 32-inch Odyssey Neo G8 is the world’s first and fastest monitor that combines a 4K (3,840 x 2,160) 1000R curved VA panel featuring Quantum Matrix Technology, with 240Hz super-fast refresh rate and 1ms response time (GtG).1 The 4K resolution is also supported by a color gamut up to 95% of DCI-P3 color gamut. The design of the Neo G8 was inspired by the iconic style of the Odyssey Neo G9, offering an effortlessly cool exterior which is packed with premium gaming performance features. Together with AMD FreeSync Premium Pro, the gaming monitor’s outstanding 4K 240Hz refresh rate and ultra-low 1ms response time allow players to get real-world accuracy to maximize their potential and compete at the highest level in any gaming environment. The Neo G8 also utilizes Quantum Mini LED technology, enabling ultra-fine and precise control of the densely packed LEDs, ensuring gamers see both dark and bright scenes as they were intended. In addition, Quantum HDR 2000 with a 2,000nit peak brightness and a million-to-one static contrast ratio brings out the most subtle details for unparalleled immersion. The CoreSync lighting found on the backside of the monitor automatically detects colors on the screen and projects them in real life to create a deeper sense of immersion. The Odyssey Neo G8 is also built to provide a wide range of innovative features to enhance any gaming experience. The monitor is equipped with new display technology called Matte Display which provides both anti-glare and anti-reflection protection, minimizing distractions and keeping users focused on the content in front of them. Plus, the monitor offers a Height Adjustable Stand (HAS), as well as Swivel and Tilt functionality for ergonomic efficiency and Video Electronics Standards Association (VESA) compliant mounting. Users can customize their space for maximum comfort and productivity, supported by the flexibility of the Neo G8. The G85NB was recently recognized for its innovative technology and named a winner in the CES 2022 Best of Innovation gaming category, as well as being a CES 2022 Innovation Award Honoree, also in the gaming category. Odyssey Neo G7 (G75NB) — Immerse yourself with premium Mini-LED technology Samsung extends its Odyssey gaming monitor line up with the new Odyssey Neo G7, a 32-inch 4K (3,840 x 2,160) monitor with 1000R curved VA panel offering, a 165Hz refresh rate and 1ms response time (GtG), delivering a premium gaming performance. This performance is powered by many of the same features as the Odyssey Neo G8 model, including AMD FreeSync Premium Pro, Quantum Mini LED technology, as well as Quantum HDR 2000 with 2,000nit peak brightness and a million-to-one static contrast ratio for superior immersion that plunges players into the virtual world of any game they play. The deep immersion is enhanced by the CoreSync lighting found on the rear of the monitor, bringing content to life with bright and vivid colors that create more memorable experiences. The ergonomic stand, in addition to Auto Source Switch+, ensures the monitor works for the user and removes any friction while using for maximum performance, productivity and comfort. Players can also get to their content faster, without have to flip through multiple inputs, by simply turning on the PC for the monitor to instantly recognize and switch between the inputs. Odyssey G4 (G40B) — Futuristic design packed with essential gaming features The G40B provides a brilliant option for gamers looking for a monitor with all the essential gaming features, packaged within a futuristic design. Available in 25- and 27-inch sizes, the Full HD resolution (1,920 x 1,080) G4 offers super-fast 240Hz refresh rate, 1ms response time (GtG), IPS panel with wide viewing angle and HDR10 support for a high-level gaming experience. This is further enhanced by AMD FreeSync Premium and G-SYNC Compatibility for smooth gameplay. Users can also relax in comfort with ergonomic features including HAS, Swivel, Tilt and Pivot to find the perfect playing position. The Samsung Odyssey G85NB, G75NB and G40B gaming monitors will be available globally throughout June, with launch schedules varying by region. For more information, please visit: Samsung Odyssey Neo. Specifications Model G85NB G75NB G40B Display Screen Size 32” 32” 27″ 25″ Flat / Curved 1000R Curved 1000R Curved Flat Aspect Ratio 16:9 Brightness (Typical) 350 cd/㎡ (Peak 2000 cd/㎡) 350 cd/㎡ (Peak 2000 cd/㎡) 400 cd/㎡ HDR Quantum HDR 2000 Quantum HDR 2000 HDR10 Resolution 3,840 x 2,160 (UHD) 1,920 x 1,080 (FHD) Frame Rate Max 240Hz Max 165Hz Max 240Hz Response Time 1ms (GTG) Viewing Angle 178° (Horizontal) / 178° (Vertical) Gaming Feature Variable Refresh Rate FreeSync Premium Pro FreeSync Premium, G-Sync Compatible CoreSync Lighting Yes – Etc Black Equalizer, Low Input Lag Mode, Refresh Rate Optimizer Super Arena Gaming UX, Auto Source Switch+, Adaptive Picture, Ultrawide Game View, Flicker Free Others Front Color Black Rear Color White Black Interface Display Port 1.4 (1EA), HDMI 2.1 (2EA), USB3.0 Up (1EA) & Down (1EA) Display Port 1.2 (1EA), HDMI 2.0 (2EA), Ergonomics HAS(Height Adjustable Stand), Tilt, Swivel, Pivot Wall Mount 100 x 100 1 Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors. View the full article

In this day and age, the lifestyles of gamers are as diverse as the games they play. With more gaming options and platforms than ever before, gamers these days come in all ages, styles and sizes. Samsung Electronics has released three gaming monitors tailored to the way you play — the Odyssey Neo G8, Odyssey Neo G7 and Odyssey G4. For hardcore gamers, the new Odyssey Neo G8 is unrivaled in speed and resolution, packed with premium gaming performance features for total immersion, like super-realistic picture quality and rapid response times. For professional gamers, the Odyssey Neo G7 is powered by many of the same premium features as the Odyssey Neo G8 model, delivering a memorable gaming experience. Finally, for beginners, Odyssey G4 comes with all the essential gaming features packaged within a futuristic design. Whether you’re exploring the open world of a role-playing game, the fast-paced combat of a first-person shooter, or the unique storyline of an indie game, you need a monitor to catch every detail of the action. No matter how you game, you can check out the infographic below to learn more about which Odyssey monitor is right for you. View the full article

June 5 of every year is World Environment Day, a global day of sustainability awareness created by the UN Environment Programme (UNEP) with a unique theme each year. This year’s theme, marking the 50th anniversary of the World Environment Day tradition, is “Only One Earth”. In response to the growing climate crisis faced by the entire world, the international community is embarking on initiatives to help preserve the environment. Samsung Electronics considers sustainability to be a key business priority, and accordingly, builds eco-conscious efforts into every aspect of its products’ lifecycles across all the various business areas in which it operates. This World Environment Day, Samsung Newsroom spoke with Samsung employees across the company to learn more about the efforts they are making towards reducing carbon emissions. As the first episode of this series, take a look at the card news below for an overview of the sustainability efforts being made as told by Visual Display (VD), Mobile eXperience (MX) and Digital Appliances (DA) Business employees. Be sure to stay tuned for the second episode in this series introducing the efforts of the DS Division. View the full article

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Samsung Electronics’ all new 2022 QLED TV models have become the world’s first Pantone Validated HDR displays for Pantone Matching System (PMS) and Pantone SkinTone colors. Pantone is the foremost authority in the global color industry and more than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization. The recognition, a first for any global TV manufacturer, was awarded to Samsung QLED TVs for their true color expression of over 2,000 Pantone colors, as well as and newly added 110 skin tone shades. Samsung Newsroom spoke to Ed Hattenberger, Senior Technical Product Manager at Pantone, who has accumulated over 20 years of experience in the color industry and manages the Pantone Validated program. △ Ed Hattenberger, Senior Technical Product Manager at Pantone Q. What is your current role and what does it entail? A. As a senior technical product manager, I use my knowledge of color to help companies realize their creative vision from design and specification through to final production. I also lead the innovation of various digital color products at Pantone, including Pantone Validated, our patent-pending color testing process for displays and printers that ensures products can simulate the full range of Pantone Colors and skin tones and in doing so meet Pantone’s exacting criteria. Q. Why is accurate color reproduction so important for consumer TVs and how did the Pantone Validated program set out to improve this? A. Today’s consumers want brands that represent equality, inclusivity and authenticity, and true color fidelity from their viewing experience plays an essential role. Regardless of the medium — physical or digital — consumers seek out and invest in products that reflect this. Pantone Validated provides an added layer of confidence to the consumer that the colors and skin tones seen on a screen are authentically reproduced according to the definitions found in Pantone Color and SkinTone guides and related Pantone Validated processes. “During our measurement testing, we found that Samsung’s Quantum Dot technology provides the full range of colors even at peak brightness.” Q. To readers not familiar with Pantone Validated, what does the achievement of this approval signify? Can you tell us in simple terms the standards a display has to meet? Why should consumers look out for the Pantone Validated check mark when purchasing their Samsung product? A. The Pantone Validated logo signifies that a product, such as a Samsung HDR TV or Display, meets Pantone’s rigorous testing and calibration requirements for reproducing real world Pantone Colors and skin tones with a high level of color fidelity. Our Pantone Validated process was created by color scientists and technicians at Pantone with decades of color experience. It uses a stringent, patent-pending testing process that leverages advanced X‑Rite and Pantone color management technology. Over the past decade, we have tested and qualified hundreds of consumer and professional color devices from leading manufacturers worldwide. Q. Samsung has received two awards — Pantone Validated and Pantone SkinTone Validated. Can you briefly describe what Pantone SkinTone Validated means to consumers and how it is different from Pantone Validated? A. Pantone Validated uses the universally recognized Pantone Matching System (PMS) digital library and objectively tests more than 2000+ Pantone colors. For Samsung, we tested the PMS colors in High Dynamic Range (HDR) mode for maximum color rendering capabilities. Pantone SkinTone Validated is an extension of the Pantone Validated program and tests color reproduction based on 110 unique skin tones, all of which can be found in the Pantone SkinTone Guide. This guide is the first scientifically based guide integrating the physical measurements of thousands of actual skin tones from the full spectrum of ethnicities, geographical zones and ages. Pantone SkinTone Validated ensures that tested models from leading TV and display companies can accurately represent the world’s palette of skin tones. This helps brands demonstrate to consumers that their products and technology are more inclusive than ever. Q. In your experience with Samsung TVs, what stands out to you about the Pantone Validated qualifications these models have received? Can you tell us any interesting facts or data points that demonstrate how Samsung TVs received Pantone Validated approval? A. Samsung is the world’s first HDR TV and Display manufacturer to participate in and receive Pantone Validated and Pantone SkinTone Validated. This is a testament to Samsung’s commitment to being a market leader. Their confidence in adopting Pantone Validated is steadfast proof of their desire to deliver world-class TV and display products. Q. Samsung’s Quantum Dot technology is all about color. Instead of producing standard blues and reds, it displays highly specific blues and reds, providing an intense level of accuracy in color reproduction. What role do you think this has played in achieving Pantone Validated? A. During our measurement testing, we found that Samsung’s Quantum Dot technology provides the full range of colors even at peak brightness. Because the Pantone SkinTone Validated testing process is extremely meticulous, it will quickly call out any deviation from its target Pantone SkinTone Colors at a variety of brightness levels. Samsung’s HDR and Quantum Dot technology and related capabilities enable these televisions to achieve and maintain the color fidelity requirements to become Pantone SkinTone Validated. “Samsung is the world’s first HDR TV and Display manufacturer to participate in and receive Pantone Validated and Pantone SkinTone Validated. This is a testament to Samsung’s commitment to being a market leader.” Q. What do you believe is in store for the future of Pantone? A. Pantone remains committed to color communication and inspiration. We are working on solutions that help brands and creators bridge the digital and physical worlds and ensure a consistent customer experience — in person, on a screen or in the meta. We will continue to develop innovative digital products that support today’s digital content workflows. Together with products and technology from X-Rite, Pantone solutions can help realize the creative intent in the final form of any brand’s product. View the full article

Samsung Electronics today celebrates the grand opening of a virtual production stage in collaboration with leading entertainment company in Korea, CJ ENM. The studio’s real-time virtual experience is powered by connected cameras and Samsung’s cutting-edge Micro LED technology, The Wall (Model Name: IWA). The partnership, first announced in July 2021, leverages the customizable, modular technology of The Wall and CJ ENM’s globally renowned television and film content production. The opening of this studio in Paju, Korea demonstrates momentum from both companies toward the next generation of video production technology, aimed at satisfying a range of customers in the increasingly fast-paced world of entertainment. “We are delighted to announce the opening of this virtual production stage in partnership with CJ ENM, a company at the forefront of media and entertainment,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to see the innovation that this new space will produce, bringing the latest content to life like never seen before on our incredible display, The Wall.” The CJ ENM virtual production stage will present Samsung’s innovative Micro LED technology with The Wall’s impressive screen measuring over 1,000 inches in a custom oval display of 20 meters in diameter and 7 meters in height. The IWA model display supports a resolution of 30,720 (32K) x 4,320 (4K). This real-time, virtual set powered by Samsung’s Micro LED displays and connected cameras will reduce the image compositing needs and save time and production costs. In addition, an IFR2.5 ceiling display has been installed, with the IFR 2.5 Plug Wall displayed on the other side of the IWA. 360-degree video shooting is also possible thanks to the main screen, ceiling and Plug Wall. The Wall’s specifications are customizable to fit the unique requirements of the content creators and space, including ceiling installation in convex or concave design. The screen enhances visual expression with vivid colors, HDR10, HDR10+ and cinema LED picture quality and details. The features enabling reimagined content production include dedicated studio frame rates, including 23.976, 29.97 and 59.94Hz, for seamless video sync. The Wall is designed for easy management and peace of mind in any environment due to the ability to manage and make color adjustments remotely as well as the dust and contamination-resistant LED protective films. In partnership with CJ ENM, Samsung is delivering on its commitment to offer innovative solutions ready for the next generation of content production.  About CJ ENM CJ ENM is a leading entertainment company originated from Korea. Since 1995, the company has engaged in a wide array of businesses across the industry spectrum including media content, music, film, performing arts, and animation, providing its top-notch original content to various media platforms. CJ ENM has created, produced and distributed globally acclaimed contents including Oscar-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet ASIAN MUSIC AWARDS (MAMA), the world’s No.1 K-pop music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people. For more information, please visit: http://www.cjenm.com. View the full article

Samsung Electronics has been leading the TV industry for more than a decade with the latest technologies available on consumer TVs and screens. In 2022, Samsung has yet again secured the number one spot in terms of market share for 16 consecutive years.1 At the heart of Samsung screens is customer-centric innovation, which powers Samsung screens, including Neo QLED 8K, to deliver immaculate, true-to-life picture quality. Samsung Newsroom sat down with the engineers to provide a deep dive into the innovative features that make Neo QLED 8K the TV it is today, with next-level picture quality and one-of-a-kind features powered by artificial intelligence(AI). ▲ (From left to right) Engineers Younghoon Jeong, Younghun Jo at Hardware Platform Lab, Sangmin Lee, David Jung at Picture Quality Solution Lab of Samsung’s Visual Display Business Quantum Matrix Technology Pro Delivers Ultra-Fine Contrast With Details in Darkest Blacks and Lightest Whites Samsung has continued to pave the way forward in innovation for picture quality by applying cutting-edge technologies to its latest TVs. The newly released Neo QLED 8K is an upgraded version of its previous QLED TV and comes with a wide range of innovative features. At the center of this advancement is Quantum Matrix Technology Pro, which takes advantage of the enhanced 14-bit gradation for greater control of the miniaturized light source — the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 16,384 steps, which is four times greater than conventional 12-bit displays at 4,096 steps, providing true-to-life colors previously unseen. Shape Adaptive Light and Real Depth Enhancer Add Depth for Vivid, Lifelike Images Newly introduced technologies, namely Shape Adaptive Light and Real Depth Enhancer, have taken the picture quality offered by Samsung TVs to new heights. These new features optimize contrast and produce clean and punchy images, adding a more realistic sense of depth to your screen. Real Depth Enhancer improves picture quality by separating an object from a background. “Every image has an object and background with different requirements to bring out the optimal picture quality,” said Jo. “Real Depth Enhancer separates the object from the background to enhance the contrast of the object, making it look clear. In doing so, we can clearly distinguish the object from the background, creating a greater sense of depth and making the images pop.” Shape Adaptive Light analyzes a scene and estimates the difference in the light layer by each section of a scene to control the light source. Shape Adaptive Light creates the effect of synergy with the latest Quantum Mini LED to precisely control and optimize the light source for an accurate contrast. “Simply put, it makes bright areas stay bright and the dark spaces around it stay dark. Additionally, the technology enables optimal contrast levels and allows details in the inkiest blacks, producing life-like picture quality,” said Jo. Upgraded Neural Quantum Processor Allows Customized AI Upscaling for Any Given Scene Technological prowess has allowed us to enjoy 8K picture quality from the comfort of one’s home. Although not all shows and movies are made in 8K, users are able to take full advantage of the latest TV tech Samsung has to offer. In fact, the real value of 8K TVs comes from Samsung’s AI upscaling technology, which offers next-level picture quality by analyzing the image in real-time and upgrading it to higher picture quality or even 8K, regardless of the original image quality. Neo QLED 8K raised the number of neural networks from 16 to 20 to strengthen the capability for image analysis and upscaling. Multi-intelligent AI networks from the Neural Quantum Processor improve not only images, but also cloud games in 8K resolution for seamless and natural gameplay. “As the number of networks has gone up, we were able to upscale a wider range of content to deliver a better viewing experience for users,” said Jeong. “Samsung added neural networks to make the image of cloud games vivid and reduce noise. The neural networks immediately analyze a picture, optimize a network and upscale it to 8K so that users can enjoy a cleaner game image.” Jeong shared Samsung’s ambition to provide a better viewing experience: “Samsung’s multi-intelligence AI network is set up to continuously expand, delivering optimal picture quality technology according to a viewing environment and the latest content trends.” Samsung’s 2022 QLED TVs, the World’s First HDR Displays With ‘Pantone Validated’ Approval Color is an important factor in evaluating a TV’s picture quality. Samsung has achieved 100% color volume since 2017 and displayed accurate and vivid colors. Samsung’s all-new 2022 QLED models, including Neo QLED 8K, became the world’s first HDR displays with ‘Pantone Validated’ certification. Pantone specializes in color and provides a global color standard, PMS (Pantone Matching System). The certification means that Samsung’s ability to accurately express colors is officially recognized. Neo QLED 8K was acknowledged for its accurate expression of 2,161 Pantone colors and 110 skin tone shades. “Pantone Validated certification suggests that the color expression of Neo QLED 8K is almost on par with the colors we are able to detect with our eyes,” said Lee. “Technological advancements of Neo Quantum Processor, along with Quantum Dot material help our TVs accurately express more than 2,000 colors recognized by Pantone and also 110 skin tones, the most complicated and delicate colors.” Smart Calibration — Automatically Calibrate and Optimize Picture Quality in an Easy and Convenient way Samsung has been providing industry-leading picture quality through technical innovation. A classic example is Smart Calibration, which is embedded in the latest TV models in 2022. Smart Calibration enables anyone with a Samsung Neo QLED to calibrate their screen by simply using their smartphone.2 This allows users to calibrate their TVs for superb image quality through a simple step-by-step process with the Smart Calibration feature within the Smart Things app. All users have to do is open the Smart Calibration feature within the SmartThings app and point their smartphone camera towards the TV, the SmartThings app will then simplify the process to optimize picture quality. Users can choose between ‘Basic Mode’ and ‘Professional Mode’ according to how accurately they want to adjust picture quality. Basic Mode offers a quick calibration within 15 seconds, while Professional Mode optimizes more details of the picture and takes only 5-8 minutes to complete. “Picture calibration normally requires expensive equipments, such as a measuring instrument and pattern generator. Smart Calibration enables users to adjust picture quality easily and conveniently with just their smartphone. Samsung developed this solution to help everyone easily calibrate their screens and enjoy accurate images,” said Jung. “Professionals who work with colors like photographers tend to calibrate their devices quite frequently — once every three months or six months. While this isn’t required for ordinary uses, it will be great for users to calibrate their screens using Smart Calibration when they first purchase the TV or when moving the TV to a different location.” Samsung Neo QLED 8K, the First TV To Receive ‘Eye Care’ Certificate by Top Global Certification Institutes There is now more amazing content available via OTT services than ever before, and as a result, more and more people are spending their leisure time watching this content on TVs. Therefore, comfortable viewing experience is becoming an important factor influencing TV purchasing decisions. The 2021 and 2022 Samsung QLED TVs, including Neo QLED 8K, won the ‘Eye Care’ certification from Verband Deutscher Elektrotechniker (VDE) in Germany, a test & certification association. This makes them among the first TVs to be awarded a certificate specific to eye care. VDE’s ‘Eye Care’ certification includes ‘Safety for Eyes’, ‘Gentle to the eyes’, flicker level,3 uniformity4 and color fidelity5 assessments. ‘Safety for Eyes’ certification is assigned to products with the emission levels of blue light, ultraviolet rays and infrared rays that fall into the ‘Exempt Group’ according to the classification of emission limits set by the International Electrotechnical Commission (IEC). ‘Gentle to the eyes’ certification proves that the amount of melatonin suppression from a device meets the International Commission on Illumination (CIE) standard. “As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain. A comfortable viewing experience is quickly becoming a key factor in purchasing decisions, in addition to picture quality and performance. Neo QLED 8K, with its ‘Eye Care’ certification, meets these criteria, offering more comfortable watching experience to users,” said Jung. Additionally, the Eye Comfort mode on Neo QLED 8K adjusts the screen’s brightness. It limits blue light to provide a more pleasant viewing experience, all done automatically by the TV’s Neural Quantum Processor. “AI technology automatically adjusts a screen’s brightness and color temperature according to a viewing environment so that users can comfortably enjoy their favorite content on their TV,” said Lee. “After sunset, you will see significantly warmer colors and reduced brightness, while during the daytime, the screen will be brighter and more vivid.” AI technology To Provide Perfect Viewing Experience With Minimal Effort From the Users’ Side As displays get larger and the technology for enhancing picture quality improves, so too does the standard for good picture quality. “The ultimate goal of advancing our technology in picture quality is to enable our TVs to automatically adjust their own picture quality to its optimal setting, producing a lifelike image. We will continue to develop cutting-edge technology to offer true-to-life picture quality to our consumers,” said Lee. “Our users’ overall viewing experience is just as important as accurate color and sharpness,” said Jo. This means it is essential to help users conveniently enjoy the best picture quality. “We consistently strive to create a viewing experience where users can simply enjoy content anywhere, in any environment. Samsung is committed to advancing AI technology to provide perfect picture quality with minimal effort from the users’ side.” 1 According to data released by market research firm Omdia 2 Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Supported models may differ depending on the situation. For more information, please check the product manual at samsung.com/support. 3 According to International Electrotechnical Commission(IEC) standard 4 According to International Standard Organization(ISO) standard 5 According to Information Display Measurement Standard(IDMS) standard View the full article

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Since the launch of The Frame in 2017, Samsung Electronics has strived to make artwork more attainable for all. The Frame Art Store allows for extraordinary, one-of-a-kind art selections to be accessible to consumers from the comfort of their own homes. Iconic institutions, art collectives and independent artists alike have all contributed to the Art Store’s ever-expanding selection, allowing users to enjoy more than 1,600 works of art suited to their unique styles and tastes. The Art Store’s growing popularity has also provided rising artists a platform for their work to be seen by millions of art enthusiasts and design lovers worldwide. In particular, the Minted X Samsung The Frame partnership has allowed independent artists from more than 100 countries to have their work displayed alongside iconic works from renowned artists and institutions. Samsung Newsroom sat down with Mariam Naficy, Founder, co-CEO and Chairman of Minted, about the Minted x Samsung The Frame partnership and how this technology empowers artists with more opportunities. Q: Can you tell us more about how technology enables you to carry out your mission to help new artists and make art more accessible? It can be challenging for new artists to reach a large audience in the art world. Our mission has always been to showcase the best in independent design to consumers everywhere, regardless of an artist’s background. For instance, Minted holds open art and design challenges that allow anyone in the world to submit their art or design. Our customers vote for their favorite submissions, and Minted’s proprietary algorithms parse through millions of these votes to determine the winning designs. This crowdsourcing process champions inclusivity while bringing fresh and trendy designs to market. Together with The Frame and the Art Store, we are proud to create a pathway for independent artists to display their work digitally in millions of homes. ▲ Mariam Naficy, Founder, co-CEO and Chairman of Minted Q: What made you decide to collaborate with the Art Store? The Art Store shares Minted’s commitment to helping consumers discover and support artists. Samsung has curated incredible art, including works from prestigious museums around the world. We’re honored to see art from Minted artists in the same digital gallery as the classic or traditional masterpieces. By bringing the art of up-and-coming and emerging artists into peoples’ homes, Samsung is fostering inclusivity and accessibility, which are two values that are important to Minted. Q: Can you share with us an artist success story that was made possible with Minted? All the artists who have been featured in the Art Store have such diverse backgrounds, career paths and personal stories. For example, Bethania Lima, a Brazilian surface designer living in Uruguay, has grown her business through Minted — and has had the opportunity to bring her work into even more homes worldwide through our partnership with the Art Store. Q: What are some advantages of displaying art on The Frame vs more typical ways of accessing art such as visiting art galleries or exhibitions? In many homes, the television is in a room that serves as a gathering place, and bringing art into your home is a wonderful way to share the beauty of design with friends and family. Displaying unique art on The Frame turns an everyday living space into your own dynamic gallery that can be enjoyed from the comfort of your home with the people you love. The Art Store’s audience has continued to grow, which has led to larger earnings opportunities and greater success for featured artists. We also love the curated, thematic lists that help people discover art in the Art Store. Q: How has your own work evolved since you first partnered with Samsung? Minted’s ongoing design competitions ensure that we always have the latest in art and design, and we’re very excited to have refreshed the Minted Art collection for the Art Store this year. It’s the first major refresh of our assortment since we launched, which is very exciting. Our new collection features a diverse group of artists and new art trends. Q: What pieces would you recommend for users to enjoy through The Frame’s Art Mode? Fernanda Martinez’s Colorful Abstract — “Everything Changes” Fernanda Martinez is an Oakland, California-based artist and founder of La Tinta Art. She explores the subject’s relation with the environment through her abstract paintings and murals incorporating natural elements as themes. With an experimental and intuitive approach to her work, her pieces are unique statements that represent feelings of connection, expansion and growth. In particular, Martinez’s artwork “Everything Changes” was inspired by a sunny day in the city. Combining the yellows and browns from city buildings with vibrant golds, oranges and blues creates a unique and modern composition. Brandy Brown’s Figurative Art — “Festooned” Brandy Brown is the creative director of Marabou Design. As a wife and mother, she crafts with the idea of her modern family and their extraordinary friends in mind. Her background is in graphic arts, and she believes that function and clean design go hand in hand. Much like her personality, her aesthetic is described as both playful and smart. In her piece “Festooned”, Brown wanted to depict the serenity of a BIPOC1 woman holding a lush arrangement of florals. Just as flowers come in many varieties and colors, Brown wanted to capture the vast spectrum of femininity through her digital art. Raven Erebus’ Liner Abstract — “A Long Ray Around” Raven Erebus is a Silicon Valley-based artist who worked as a software engineer before turning to art full time when her health declined. Erebus’s work discovers the magic in the everyday world around us and is often inspired by her immediate environments, as she has a chronic disability. Erebus explains that her simple pen and ink drawings, like “A Long Ray Around”, consist of interlocking lines inspired by the shapes found in nature. The lines create pathways, rays and arches resulting in a soothing minimalist design that is perfect for modern decor. To see the latest crowdsourced art pieces from the Minted x Samsung partnership, head to the Art Store on The Frame. 1 BIPOC stands for Black, Indigenous and people of color. View the full article

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From May 10 to May 13, 2022, Samsung welcomed audiovisual industry professionals from around the world back to Integrated Systems Europe (ISE) to showcase its latest visual display innovations and sustainability achievements. Samsung highlighted its diverse lineup of commercial display technologies and solutions as part of its Business Reimagined concept, presenting signage technology and cloud-based management designed for hybrid scenarios. Check out the photos below for a peek at the next generation of signage technology from Samsung. ▲ (Clockwise) The ISE 2022 Samsung Booth at a glance ▲ Samsung’s ISE 2022 booth unveiled the latest lineup of state-of-the-art display technologies. The booth played host to a steady stream of visitors interested in Samsung’s diverse lineup of commercial display technologies. ▲ Before entering the booth, guests were treated to the latest model of The Wall from Samsung. The guests were offered with the immersive experience this technology offers in person. The Wall: Packed With Unparalleled Visual Innovations The crown jewel of Samsung’s display was The Wall, the 2022 model of which was unveiled at ISE (Model name: IWB) — an innovative modular Micro LED display that delivers immersive viewing experiences in a high-resolution, large-screen format with purer black levels and improved gradients. The resolution is enhanced by the powerful Micro AI (Artificial Intelligence) Processor, which analyzes each second of content and instantly optimizes picture quality while removing noise. ▲ Samsung’s 2022 model of The Wall (Model name: IWB) at ISE 2022 ▲ ISE attendees getting a glimpse of Samsung’s The Wall (Model name: IWA) Outdoor Signage Optimized for Future Stores Samsung continues to innovate in outdoor signage, covering verticals from QSR to electric vehicle (EV) charging. With its durable and high-performing hardware, Samsung’s latest 2022 outdoor line-up (OHA series) can excel in a variety of weather conditions and environments through certified IP56-rated protection. Equipped with the MagicINFO cloud-based management solution, operators can manage their displays backed by Samsung Knox, a trusted security platform that further enhances security as well as convenience. ▲ Samsung Electronics’ Outdoor signage displayed on an EV charging station. In addition to charging statistics, customers can check various types of information such as traffic conditions and maps. ▲ Samsung’s mart Outdoor signage for drive-through enables customers to check menu items and make payments with ease. Empowering Seamless Collaboration in the Hybrid Classroom With Flip Pro Delivering innovative solutions for the new era of the meeting room or classroom with hybridity at its core, Samsung unveiled the new Samsung Flip Pro (WMB), which features Smart View+, enabling operators to cast up to six participants’ screens no matter what operating system they use. With the improved UX, the new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario. ▲ ISE attendees exploring the Smart View+ feature, which can cast up to six device screens from users. ▲ Samsung Flip Pro’s specialized features are designed to accommodate any learning or meeting scenario. ▲ Samsung Flip Pro’s multi-touch features allow the simultaneous collaboration of up to 20 people. Attendees take notes on the Flip Pro to test its touch screen capabilities. ▲ Attendees take notes on the Flip Pro connected with The Wall All-in-One (Model name: IAB) to test its touch screen capabilities. ▲ The new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario. Enabling Faster and Safer Orders and Payments The Samsung Kiosk is another future-ready solution — one that is proving increasingly useful in an era of contactless customer interactions. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces. ▲ The Samsung Kiosk offers an all-in-one solution for navigating menus, selecting items and making payments. It can be conveniently installed in any store. ▲ ISE attendees exploring the Samsung Kiosk Neo QLED 8K Signage Delivers a Realistic Visual Experience at Luxury Stores Samsung also showcased the Neo QLED 8K, delivering a more meticulous and captivating viewing experience. This enhanced sense of reality ensures content has a deeper impact on the viewer, leaving them struck by the fidelity of the display while accurately and memorably representing a brand’s image. It is a perfect product for use in stores that want to showcase luxury items designed to captivate customers with their quality and detail, such as high-end jewelry stores. ▲ Neo QLED 8K delivers the realistic visual experience customers expect. ▲ Neo QLED 8K features darker blacks and brighter whites, captivating passing visitors. Efforts Towards a Sustainable Future Samsung also highlighted its progress in sustainability as part of its Together for Tomorrow vision. The company showcased efforts to reduce its environmental impact in the production of new products, including increasing the use of recycled materials and improving the efficiency of energy consumption in its lineup. Samsung was also the first in its industry to achieve the reducing CO2 label, certified by the Carbon Trust for its signage and monitor products. ▲ Samsung showcased efforts to reduce its environmental impact in the production of new products as part of its Together for Tomorrow vision. View the full article

This year, Integrated Systems Europe (ISE) was back in full force, making a triumphant return in-person after debuting as a hybrid model in 2021. Taking place at the Gran Via in Barcelona, Spain, ISE 2022 brought together with key players in the global audiovisual industry and saw Samsung Electronics showcase its latest award-winning and, category-leading displays and innovations. If you weren’t able to visit the show this year, read on to learn about everything you may have missed from Samsung at ISE 2022. Reimagining Business for the Hybrid World At ISE 2022, Samsung was able to present its concept of ‘Business Reimagined’ to professionals from around the world. With businesses experiencing drastic changes to how they operate and plan on a day-to-day basis, Samsung showcased how its diverse lineup of commercial display technologies can help enhance the customer and employee experience whether in-person, remote or a mixture of the two. With category-leading technologies across relevant categories, including education, corporate, retail and quick service restaurants (QSR), Samsung’s 2022 ISE booth demonstrated firsthand how businesses can leave lasting impressions while increasing efficiencies. Samsung also highlighted the sustainability progress it has made as part of its “Together for Tomorrow” vision. The company showcased its efforts to reduce its environmental impact in the production of new products through such methods as the increase of the use of recycled materials and the improvement of energy consumption in its 2022 Smart Signage lineup, including QHB, QMB and QBB. Samsung’s continued use of recycled materials across its packaging even saw the company be recognized by the AV News Awards, where the company won the Sustainability Innovation of the Year Award which recognizes efforts made towards reducing waste, promoting energy efficiency and conserving resources. Making a Bold Statement With The Wall At ISE 2022, Samsung unveiled the 2022 lineup of its state-of-the-art display technology, The Wall, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion. Samsung also unveiled the new The Wall All-in-One (IAB), which offers transformative installation set to save businesses both time and resources. Furthermore, Samsung received two awards for its innovative The Wall lineup within the Digital Signage Hardware and Video Wall Hardware categories from the industry-leading Top New Technology (TNT) awards body. Enhancing the Hybrid Classroom Through Seamless Collaboration With Flip Pro In order to provide innovative solutions to a new era of the classroom that incorporate with remote, in-person and hybrid learning at ISE 2022, Samsung unveiled the new Samsung Flip Pro (WMB). The intuitive, easy-to-learn whiteboard enhances education through collaborative features including Smart View+, enabling educators to cast student device screens to the display no matter what operating system the student uses. Additionally, the advanced touch screen of Samsung Flip Pro supports Brush Mode, allowing for realistic drawing and painting experiences. In recognition of its innovative design and capabilities, The Flip Pro was recognized as the top interactive whiteboard at this year’s TNT Awards. Flexible Outdoor Signage Perfectly Suited for QSR and EV Charging Stations Understanding that the outdoor signage landscape is constantly changing, Samsung has been continuing to innovate its solutions for such business fields as QSR and electric vehicle (EV) charging. The 2022 outdoor signage lineup features slim designs and reliable performance under a variety of weather conditions and environments in accordance with the changes being seen across the industry. Verified by Underwriters Laboratories (UL) for outdoor visibility, businesses can deliver clear menus to restaurant customers or showcase the latest promotions to EV owners, even in bright sunlight, with Samsung’s 2022 signage solutions. The company’s outdoor lineup (OHA) was recognized with the TNT Award for All-Weather Display. Furthermore, Samsung’s MagicINFO 9 took home the TNT award for Digital Software as the industry continues to recognize the cloud-based solution as the most comprehensive signage featuring 24/7 support. Leading Innovation in Display Technology Design As well as receiving recognition for its latest display technologies, Samsung was also recently honored with two design awards by iF Design, one of the most prestigious global design award bodies. Samsung’s Signage Setup Assistant App was recognized by iF Design for its efficient and time-saving installation process for the ever-growing large LED screen industry, while the company’s Micro LED display was honored for its all-screen design and simplicity. For those looking to learn more about Samsung’s latest lineup of display technology solutions, be sure to check out The ISE 2022 Virtual Experience site and stay tuned to Samsung Global Newsroom for all the latest news. View the full article

In this third and final article, we will be taking a look at how the 2022 screen lineup’s intelligent features and functionalities allow you to express your aesthetic, manage your lifestyle and even get smarter with your at-home workouts. Match Your Smart Screen to Your Lifestyle Samsung’s screen lineup, from the revolutionary QLED 8K range to the company’s lifestyle TVs, have not only always provided intuitive ways for users to enjoy their favorite content, but also innovative ways for users to express their own aesthetic and personalize their wellness journeys. For example, Ambient Mode, first introduced on the 2018 QLED 8K, redefined the parameters within which users can use their TV, as it allows them to transform their screen into something beautiful even when the TV is not watched. Furthermore, Samsung Health, a user-centric wellness platform that goes beyond fitness, further revolutionized our TV experiences when it was brought to Samsung’s Smart TV models in 2020. With the devices introduced in the 2022 Samsung screen lineup, this legacy of lifestyle management has been taken to the next level, as the new screens now provide exciting ways for users to do more, smarter. Enhance Your Aesthetic — Using Just Your TV The third option available on your 2022 screen’s intuitive Smart Hub interface, Ambient, lets you enhance the aesthetic of the space your TV is placed in. Whether you are synchronizing your screen’s display with its surrounding décor or making a bold statement with a choice piece of eye-catching art, Ambient lets you elevate your TV to become more than just a screen — transforming it into a true décor piece. With just your smartphone and SmartThings, you can take a photo of the area around your TV which Ambient will then intelligently replicate on-screen so as to blend the screen into your room with chameleon-level camouflage abilities. For those times when you want to make more of a statement with your 2022 screen, you can opt instead to browse the extensive selection of world-class art pieces available on the platform to either show off your style or simply add a splash of color to your room. What’s more, thanks to an exciting partnership with industry-leading NFT platform Nifty Gateway, users can, for the first time in 2022, harness Ambient as a one-stop NFT platform to explore and display all kinds of NFT digital artworks1 on their 2022 QLEDs — an all-new way for you to collect and present artwork in the home. Take Your Workout to the Next Level With Samsung Health on Samsung smart screens,2 users are able to harness their screen for greater visibility when it comes to enjoying a workout class, tracking their fitness journeys and perusing the wide range of different workout and wellness classes available on the app. Now, Samsung Smart Monitor users can enjoy this same experience on their Smart Monitor, too. Once you’ve connected your Galaxy Watch4 to your Samsung 2022 screen, you can enjoy a complete view of your fitness stats on the big screen, including calories burned, heart rate and more, all in real time. What’s more, with Samsung’s Smart Trainer on your 2022 screen, you can enjoy even more productive workout experiences, as you can opt to split the screen between the workout video you are following and a live view of yourself replicating the moves. Say you’re enjoying a workout using Samsung Health on your 2022 Samsung screen. As you power through the workout, stats are pulled from your Galaxy Watch and displayed on your Smart TV so you can keep track of your progress in real time. Managing your workout performance and personal wellness journey at home has never been smarter. For more information on the Samsung 2022 screen lineup and their revolutionary smart capabilities, be sure to stay tuned to Samsung Newsroom. 1 NFT service availability may vary by country or region. 2 Samsung Health service availability may vary by country or region. View the full article

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Samsung Electronics announced that the company has implemented new environmentally sustainable processes and initiatives, including low-impact product manufacturing practices and resource acquisition. These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio. As part of Samsung’s “Together for Tomorrow” vision, the company has applied recycled materials in its select monitor and digital signage products to minimize resource waste. Samsung is now using more recycled materials in its monitor and digital signage products, including the rear cover of its monitors and digital signage to increase resource circularity and reduce greenhouse gas emissions. Digital signage solutions including the 2022 Smart Signage also received certified energy efficiency grades that rise to new industry standards. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021. To improve both resource and energy efficiency, Samsung is using a SoC (System on Chip) solution that, when applied to the monitors and signage, allows content to be displayed without any additional devices, saving both waste and energy. Plus, Samsung has extended its product lifespan with enhanced durability to further minimize waste. In recognition of its efforts for product efficiency, Samsung has earned an ENERGY STAR certification,1 in addition to an EPEAT (Electronic Product Environmental Assessment Tool) certification for its energy efficiency improvements and recycled plastic use in its 2022 Smart Signage lineup (QHB, QMB, QBB). Samsung was also the first in its industry to achieve the reducing CO2 label, certified by the Carbon Trust, for its LCD Signage lineup (LH55QHB), LED signage (LH012IWA) and Business Monitor (LS34A65). In addition, Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to the 2022 high resolution monitor S8 to reduce marine waste. In recognition of its global 2022 sustainability initiative, which strives to incorporate environmental sustainability into everything it does, Samsung has been announced as the winner of ‘Sustainability Innovation of the Year’ at the AV News Awards on May 10. “We are committed to ensuring everyday sustainability throughout our signage portfolio and playing a major role in reimagining a better planet,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.” The Samsung booth at 2022 Integrated Systems Europe is located at Gran Via, Hall 3, 3F600, in Barcelona from May 10-14, 2022. For more information about Samsung’s latest display technology, please visit https://displaysolutions.samsung.com/showcase/virtual-experience/ise-2022. 1 ENERGY STAR certification applicable only to U.S. market View the full article

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Samsung Electronics is showcasing the future of Micro LED technology at Integrated Systems Europe (ISE) 2022 in Barcelona, with three new models of its state-of-the-art display technology, The Wall. “Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless in enabling businesses to achieve more,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “ISE is the largest show of its kind in the world and we are excited to unveil our expanded lineup of The Wall. The next-generation technology of The Wall will deliver benefits beyond expectations, transforming any business and unlocking new opportunities.” 2022 The Wall — Introducing the Slimmest Ever Pixel Pitch At ISE this year, Samsung will unveil its 2022 model of The Wall (Model name: IWB) — an innovative modular Micro LED display that delivers immersive viewing experiences in a high-resolution, large screen format. The IWB will be available in 0.63 and 0.94pixel pitches, with 0.63 being the slimmest ever pixel pitch in The Wall lineup. The new display is now available to preorder globally. The micro pitch feature of the IWB demonstrates Samsung’s most detailed picture and dynamic range expansion with the screen’s 120Hz frame rate, HDR10/10+ and LED HDR. Following installation, The Wall provides a variety of screen sizes, accommodating 4K movies for 110-inch and up to incredible 8K quality for 220-inch to meet any consumer or business needs. This resolution capability is enhanced by the powerful Micro AI (Artificial Intelligence) Processor, which analyzes every second of content instantly and optimizes picture quality while removing noise. The overall size of the cabinets has been increased, allowing businesses and consumers to install only four cabinets to configure the UHD screen, meaning faster and more cost-efficient operation. The display’s improved cabinet strengthens the large, high-resolution screens and improves the mechanical quality for immersive viewing while enhancing seam adjustment. In fact, the installation time has been reduced offering significant benefits to businesses compared to conventional LED signage. The Wall is also packed with industry-leading technology. Firstly, with Multi View, The Wall enables simultaneous multi-source playback from up to four sources, all on one screen, without any additional splitter required for dynamic content display. Secondly, Black Seal Technology built into the display creates a seamless canvas for purer black levels, with an ultra-low reflective film that has been applied to minimize external light reflection. Plus, with 20-bit processing, The Wall delivers outstanding image quality and a smooth viewing experience, supported by a peak of 2,000 nits providing clearer images. The Wall All-in-One — Innovative and Convenient Installation Also being unveiled in Barcelona this year, is The Wall All-in-One (Model name: IAB) available in three different models: 4K 146-inch, 2K 146-inch and 2K 110-inch. This incredible, next generation display brings innovation to the installation, not just the viewing experience. The standard resolution of The Wall All-in-One is a 16:9 form factor. The product, which is only sold by screen, will be available globally following ISE 2022. The most innovative feature of The Wall All-in-One is the convenient installation that features a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’. This kit, which makes the whole process simple as a consumer TV, includes the 16:9 form factor display’s internalized deco bezel and an embedded media player S-box, also lowering the total cost of ownership. The Wall All-in-One offers a sleek design with display thinness of just 49mm, which is ultimately 59mm in total installation when measured from wall to screen. This slim, bezel-less infinity design provides a direct input connection on the screen without a separate device — creating a clean and convenient setup. Additionally, together with 20-bit processing, Black Seal technology and Micro AI Processor, two 4K 146-inch screens can be installed side by side to create a 32:9 form factor model with a detachable feature creating an entire wall of outstanding image quality. Versatile Display Lineup Adapting to a New Era — From EV Charging Station to Hybrid Classroom Along with industry-leading Micro LED technology, Samsung is showcasing various new display products at ISE that will meet the constantly evolving needs of this new era. The new lineup will exemplify Samsung’s ongoing innovation in building solutions that include the likes of contactless communication and enhanced safety features. Samsung’s latest 2022 outdoor line-up (Model Name: OHA 55’’, 75’’) has been verified for outdoor visibility by Underwriters Laboratories (UL), while the slim composition enables easy installation and long-term performance through certified IP56-rated protection. With its durable and high-performing hardware, the OHA can perform in a variety of conditions. One use case is electric vehicle (EV) charging stations, which are increasing in demand as the sales of electric vehicles continue to rise worldwide. In education, Samsung continues to deliver hybrid learning experiences with its innovative product and solutions. The new 2022 Samsung Flip Pro (Model Name: WMB), available in two large 75- and 85-inch models, is an interactive whiteboard that can provide both teachers and students, with enhanced usability and specialized features to meet ever-changing education needs. Samsung Flip Pro’s newly added USB Type-C connectivity provides integrated video control and power (65W charging), while industry-leading touch latency and multi touch features allow simultaneous collaboration for up to 20 people.1 The newly added intuitive control panel, brightness control sensors, and the four front- and rear-facing speakers enhance the overall classroom experience and enable seamless video communication in a remote or hybrid classroom environment. Lastly, with SmartView+, up to 50 devices can be simultaneously connected to the display wirelessly, in addition to enabling multi-view on up to four screens, ideal for larger meeting rooms as well as digitized classrooms. The technology works seamlessly in the background making the product easy to use by teachers and students alike. The ISE 2022 Virtual Experience site allows visitors to virtually experience innovative display products and solutions that will be showcased onsite. For more information about Samsung’s impactful digital signage and solutions, please visit https://displaysolutions.samsung.com/showcase/virtual-experience/ise-2022. Samsung booth will be located at Gran Via, Hall 3, 3F600, in Barcelona from May 10-13, 2022. 1 When connecting to WorkSpace, Web browser and external devices are required. View the full article