Samsung Newsroom

Samsung Electronics announced today that select 2022 4K and 8K TVs and gaming monitors will support the new HDR10+ GAMING standard, delivering the immersive, ultra-responsive HDR gaming experience to gamers. The new, cutting-edge HDR gameplay will be unveiled at CES 2022 along with a list of 4K and 8K game titles, all powered by NVIDIA GPUs. “We are extremely proud to announce that the new HDR10+ GAMING standard will be adopted by Samsung’s 2022 Neo QLED line up with the Q70 TV series and above and gaming monitors, allowing users to enjoy a game-changing experience through cutting-edge visuals and richer, life-like images,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “Samsung will continue to invest in users’ viewing experiences as technology continues to advance and provide enhanced new features and capabilities.” Advanced HDR Technology Maintains the Artistic Intent of Game Developers This new standard, developed by HDR10+ Technologies, LLC, gives game developers the tools they need to provide gamers with a compelling and consistent HDR gaming experience without the need for manual calibration across a variety of display technologies for various input sources, including consoles, PCs and more. Samsung’s 2022 TV and gaming monitor lineup will support the HDR10+ GAMING standard by allowing automated HDR calibration that provides stunning picture quality to meet game developers’ demand. This translates into one of the most responsive and accurate gaming experiences available to date. By removing the need for manual settings when games are loaded, something previously only possible with movie and television content, the game engine automatically optimizes video game content in real-time. This feature ensures details in the dark shadows and preserves the brightest highlights so that gamers can see and react to everything on the screen. It also configures the display to “true reference mode”, providing better color, also without the need for gamers to spend additional time with game settings. Several gaming companies, including Saber Interactive, are expected to showcase their HDR10+ GAMING titles during the upcoming CES 2022. “We are very excited to help usher in a new era of video game picture quality. By adopting HDR10+ GAMING, gamers of all ages will enjoy cutting-edge visuals for the best overall gaming experience,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “The HDR10+ GAMING standard is genuinely raising the bar, and we are proud to be at the forefront of bringing it to market with games like Redout 2, the fastest 8K anti-gravity racer ever made, and with Pinball FX, the king of digital pinball, brought to life in a brand-new way.” Game Mechanic Studios is also showcasing their HDR10+ GAMING title “Happy Trails and the Kidnapped Princess”, which will be available in 2022. HDR10+ Continues To Expand With Industry Support and Adoption for Premium HDR Experiences HDR10+ brings superior picture quality by optimizing brightness and contrast scene-by-scene or frame-by-frame, with more accurate color expression. Introduced four years ago, HDR10+ has built robust support across the industry, with 128 partners and over 4,000 supported devices, including TVs, projectors, smartphones and tablets from more than 28 manufacturers. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, allowing them to deliver more impactful images exactly as they intended them to be seen. In addition, NVIDIA GeForce RTX 30 Series, RTX 20 Series and GTX 16 Series GPUs will support the HDR10+ GAMING standard with drivers scheduled for release in 2022. “NVIDIA GeForce gamers can enjoy a brighter, more vivid and consistent HDR gaming experience on their monitors or TVs from the support of the new HDR10+ GAMING standard,” said Vijay Sharma, Director of Product Management at NVIDIA. For more information on Samsung’s upcoming 2022 product portfolio and features, please visit www.samsung.com. View the full article

Samsung Electronics today announced the latest development in its ongoing partnership with streaming giant, Netflix, to herald the release of the second season of its hit-show, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated show, renowned for its 21st century celebration of iconic Parisian style, has collaborated with Samsung to showcase world-class premium technology to fans of the series. In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognized and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes. But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and center before the iconic Eiffel Tower. TikTok users* can try out the Flip the Script TikTok Effect on the platform as of 28th of December. Benjamin Braun, Samsung CMO for Europe, said, “At Samsung, we are always at the forefront of creativity and innovation. We are excited to partner with Netflix for the second season of one of their biggest shows, Emily in Paris, and to see Sylvie wielding the iconic Galaxy Z Flip 5G fits the personality of the device perfectly. We’re looking forward to developing this partnership further and deeper in the future.” Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftmanship. Some of the Samsung products include: The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on the go. The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk. The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself. The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content so you can watch Netflix and mobile social content with ease. The Bespoke Cube: A compact and multi-functional refrigerator solution that can easily be placed anywhere in the home, keeping everything from wine to cosmetics fresh for longer. The Bespoke Fridge Freezer: The iconic modular refrigerator solution that allows you to welcome personalization and innovative technology into your home. Emily in Paris season 2 will be available to watch on Netflix on the 22nd of December. * TikTok filter will be available in the UK, Germany, France Italy and Spain from Dec 28th ’21 to 26 Feb ’22. About Netflix, Inc. Netflix is the world’s leading streaming entertainment service with over 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. View the full article

The New York Mets announced Samsung Electronics America as the ballpark’s official display and technology solutions partner, signing a multi-year deal to deliver a complete transformation of the famous ballpark’s screens to create an interactive fan experience like never before. Samsung – a leader in Digital Signage innovation – will bring the Mets vision of creating a one-of-a-kind ballpark to life with its unique portfolio of displays, content management platform and services. “Baseball is one of America’s great historical pastimes and thanks to cutting-edge display- and data-driven innovation, we are ushering in a new, exciting era that transforms the ballpark experience and brings fans into the game like never before,” said Harry Patz Jr., Senior Vice President and General Manager, Display Division, Samsung Electronics America. “Technology is central to the way fans enjoy sports, and we are thrilled to bring Samsung’s full display portfolio, solutions and expertise to this new era of fandom.” From the moment they arrive on property to the final out, fans will experience gameday in a whole new way. Among the enhancements for 2022 that are expected include new ribbon boards and more than 1,300 LCD screens throughout the ballpark to lead fans to the shortest lines and ensure they don’t miss a single pitch. A new larger and enhanced centerfield scoreboard will be installed for fans’ enjoyment for the 2023 season at Citi Field. “We are excited and proud to partner with such a worldwide leader and iconic brand as Samsung,” said Mets Executive Vice President and Chief Revenue Officer Jeff Deline. “Like Samsung, the Mets have a very loyal and passionate fan base, and the implementation of this state-of-the-art technology is going to provide an enhanced experience and environment for millions of fans that come to Citi Field for many years.” IMMERSIVE DISPLAY TECHNOLOGY & SOLUTIONS As the complete design and build partner for the Citi Field project, Samsung will deploy the full breadth of its display portfolio and technology solutions throughout the ballpark to create the first connected venue in Major League Baseball. “Samsung has a rich tradition of innovation and purpose-built technology. Over a two-year period, we’ll transform a once static signage environment to an all-digital experience,” said Mark Quiroz, Vice President Product Marketing, Display Division, Samsung Electronics America. “By seamlessly weaving display technology and sensors into the existing environment, Samsung will create a gateway for connectivity at Citi Field for both the operators and the fans.” “Our partnership with Samsung is a significant investment from our owner Steve Cohen to bring the most state-of-the-art technology to the ballpark and provide our fans an even better experience at Citi Field,” said Mets Chief Technology Officer Mark Brubaker. “The quality of these upgrades and integration into the daily experience for our fans make Citi Field an industry leader when it comes to the most innovative technological displays.” WHAT FANS CAN EXPECT Built for the future, the ballpark upgrade – one of the largest single projects in all professional sports – is slated to take place over the span of two years and will make Citi Field the most technologically advanced ballpark in the major leagues. When complete, Citi Field will feature: More than 1,300 LCD screens and 4,000 square feet of direct view LED screens in public spaces, enhancing the fan experience at every touch point and even alerting them when their team merchandise is ready for pick up A ballpark-wide IPTV system that will carry nearly 100 channels of sports and entertainment content Double the number of slow-motion replay systems and three times as many cameras for increased game coverage An enhanced and fully upgraded scoreboard to display the latest LED technology and handle 4K video An iconic landmark and historic symbol of New York City, Citi Field will welcome fans to experience one of America’s favorite pastimes like never before through Samsung innovations. The multi-year technology upgrade is scheduled to begin in 2022. View the full article

Samsung Electronics has once again had its status as a trailblazer in the technological arena confirmed as 5 of the top 10 papers selected to be highlighted at the 2021 Fall convention of the Audio Engineering Society (AES) were those submitted by the company’s top research teams. Headquartered in New York, United States, AES is the world’s most prestigious international academic conference in the audio technology and engineering fields. The five papers selected for AES’ esteemed ‘Top 10’ list this year were submitted by the Samsung Research (SR) 1 Visual Technology Team and Samsung Research America (SRA)’s Audio Lab. Read on to learn more about the industry-leading papers submitted by Samsung to have received the Top 10 accolade this year. ① A Study in AI for Bass Extension and Distortion Reduction in Loudspeakers (SRA) The most downloaded paper from this Fall’s AES conference, SRA’s paper entitled ‘Application of AI Techniques for Nonlinear Control of Loudspeakers’, continues the team’s work into bass extension and distortion reduction. The paper posits that, in order to obtain high loudness that features good bass extension, low distortion and mechanical protection, the motion of the loudspeaker’s diaphragm needs to be accurately controlled. SRA’s study presents a novel approach to solving these issues that harnesses a neural network to directly map the loudspeaker’s diaphragm displacement to the input voltage, allowing for the loudspeaker to be ‘inverted’. This technique not only allows control and linearization of the loudspeaker without theoretical assumptions, but it is also simpler to implement. ② Developing a Method To Measure Multiple Loudspeakers Simultaneously (SRA) SRA’s second Top 10 paper, titled ‘Deconvolution of Room Impulse Responses From Simultaneous Excitation of Loudspeakers’, presents a method that allows for the measuring of several loudspeakers in a room simultaneously that reduces the measurement time, compared with typical immersive audio systems, by a factor of ten. Traditional room-equalization involves exciting one loudspeaker at a time and then de-convolving the loudspeaker-room response from the recording. As the number of loudspeakers and positions within a room increases, the time required to measure loudspeaker-room responses therefore also increases. Therefore, SRA’s paper presents a technique to deconvolve impulse responses after exciting all loudspeakers at the same time. ③ Optimizing the Integration of Audio Systems Into Slim TVs (SRA) Along with the development of new space-efficient display technologies in recent years has come the trend to decrease the overall size of consumer electronics, including televisions. In order to combat the physical limitations for audio technology development brought about by these designs, SRA has produced their AES Top 10-certified paper titled ‘Transducer Design Considerations for Slim TV Applications’. The slim TV form factor brought about by industry trends creates a challenge for the design of integrated audio systems as it severely limits the physical performance possibilities of any acoustic transducer. For the most part, modern DSP (Digital Signal Processor) and amplifier technologies have been able to utilize the transducer up to its performance limits and thus maintain audio quality. However, if further thickness reduction of the TV is desired, these technologies will no longer be enough. SRA’s paper discusses the physical limits of current designs and suggests a new layout of a moving coil-transducer for ultra-slim device applications. ④ Discovering the Best Audio Codec for HDR10+ (SRA) As we move into the HDR10+ era, SRA has been conducting research into the preferred audio codec for HDR10+, resulting in this accolade-winning paper, ‘Bitrate Requirements for an Audio Codec for Stereo, Surround and Immersive Formats’. The paper shows that the Opus codec would be an excellent choice as the preferred audio codec for HDR10+. The team conducted three listening tests on Opus encoded stereo, 5.1 and 7.1.4 channel content taken from music, cinematic and EBU files encoded at bitrates of 32, 48 and 64 kbps per channel. Current Opus encapsulation in Ogg does not support 7.1.4 with stereo pairing. Therefore, the paper proposes a new stereo pairing schema to accommodate 7.1.4 content in Opus with joint stereo encoding. The results of the study conducted indicate that a bit rate of 64 kbps per channel or higher is required for transparency in stereo, but 48 kbps per channel may be sufficient for 5.1 and 7.1.4 audio formats. ⑤ Developing AI-Based 3D Audio Codec for High-Immersion in OTT Service Environment (SR) As growing trends indicate that users’ preferred media consumption platform has shifted from cinema or broadcast channels to over-the-top (OTT) services, SR’s paper, titled ‘AI 3D Immersive Audio Codec Based on Content-Adaptive Dynamic Down-Mixing and Up-Mixing Framework’, proposes new 3D immersive audio codec that can support various spatial audio formats for multiple loudspeaker layouts accessible in OTT service environments. Unlike conventional technologies that use a fixed mixing profile regardless of content type and characteristics, SR proposes a framework that variably applies the determined mixing/de-mixing profile by dynamically performing audio scene classification and spatial energy distribution characteristics analysis based on AI technology. It was also shown through a listening evaluation that the proposed one can provide a higher immersion than the conventional method even in a home entertainment OTT service environment. 1 Samsung Electronics’ advanced R&D hub, which leads the development of future technologies for its Consumer Electronics and IT & Mobile Communications divisions View the full article

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Since it opened in 2004, the Leeum Museum of Art has earned a reputation as a cultural space where traditional, modern and international artworks that span a range of eras and styles are brought together. After the pandemic required it to close for nineteen months, the renovated museum has now reopened with new exhibits that include advanced technological displays which provide enhanced viewing of its expansive collection. As technology continues to enter the art world in ways that haven’t been seen before, the display and creation of digital art are becoming increasingly common. Amid this climate, Samsung Electronics has partnered with the Leeum Museum of Art to promote the convergence of art and technology and allow people to experience 5,000 years of history with a curated collection in the Art Store on The Frame. Samsung Newsroom reached out to Kwang-bae Lee, a curator at the Leeum Museum of Art, to get the inside scoop on the museum’s reopening, its collections and its collaboration with Samsung. Transcending Time and Space With Artworks That Span Eras and Styles ▲ Exterior view of the Leeum Museum of Art The Samsung Foundation of Culture established the Leeum Museum of Art in Hannam-dong, Seoul, Korea in 2004 in order to preserve its cultural assets and share them with the public. It was designed by acclaimed architects, Mario Botta, Jean Nouvel and Rem Koolhaas, and is highly regarded for its architectural value and harmonious design which blends with nature. With its unfailing dedication to holding exhibitions and showcasing its expansive collection, the museum now has one of the most broadly representative and varied collections in South Korea. Today, the Leeum is known as an open museum where various artistic styles, from traditional Korean art to vibrant and modern contemporary pieces from both Korea and abroad, can coexist. The museum has also been utilizing digital technology in its exhibits for the past ten years with this technology allowing, old artworks to be displayed in new and exciting ways. In this way, the Leeum seeks to head toward the future while not forgetting about the past. The museum is currently using a variety of state-of-the-art devices for both exhibition and education purposes. ▲ The interior of the Leeum Museum of Art During the renovation period, the Leeum launched new permanent exhibits featuring both traditional and modern artworks. It also revived a special exhibition entitled “Human, 7 questions”, which is designed to offer visitors a chance to reflect on humanity as the source of art and contemplate the meaning of human existence during times of crisis. It has also installed a massive Media Wall in its lobby, allowing users to appreciate the artwork of Jennifer Steinkamp upon entering the museum. “Following the Leeum’s reopening, people seem to be paying special attention to the new collections and special exhibitions we have opened,” said Lee. “I am excited to have visitors come in and see the new and improved space for themselves as they enjoy the full experience the renovated museum offers.” Samsung and Leeum Usher in a New Era of Digital Art The partnership between Samsung Electronics and the Leeum is also playing an important role in the ongoing unification of art and technology. Thanks to the fact that works curated by the museum are included on The Frame, users can now view them not just outside of the museum, but across the world. As Korean culture continues to grow more popular and expand into new countries, the introduction of this collection on the Art Store opens new opportunities for users around the world to experience the beauty of Korean traditional art. ▲ Lidded Bowl (National Treasure), 11th-12th century (Goryeo Dynasty) Curators spent a great amount of time and effort selecting a collection that shines a light on the artistry and aesthetic of Korean art for display on The Frame. Because of this, viewers can now enjoy beautiful patterns on metal, subtly colored pottery and vibrant paintings from the comfort of their homes. “Technology allows visitors to appreciate finer details in an artwork – whether it is a picture, a text, or a voice – that they may not have noticed before,” Lee said. “As technologies continue developing, our appreciation and understanding of art will expand beyond what we could ever have imagined.” ▲ Daoist Immortals, Kim Hong Do, 1776 (Joseon Dynasty) Samsung Electronics and Leeum have been cooperating on using technology to promote art since the museum opened in 2004. Beyond digital art displays, this partnership has also demonstrated how digital archives can play an important role in preserving historical legacies. “In this era, when we have access to abundance of masterpieces, the best of art and technology have to come together to complement one another,” Lee commented. “We hope our collaboration with Samsung will eventually come to be regarded as a masterpiece in and of itself.” The collection of artworks curated by the Leeum is available in the Art Store on The Frame today. Check out some of the Leeum’s top picks for The Frame below. View the full article

Our smartphones are gateways to a world of limitless experiences. However, because there are no limits, parents should be careful about protecting their kids from content that could be harmful, and need to prevent them from accessing important files. These are just a few of the concerns that tend to prevent parents from allowing their kids to use smart devices. If you’re a parent in need of a ‘fence’ that allows kids to access the limitless digital world in a safe manner, Samsung Kids could be just what you’ve been looking for. Samsung Kids is a home launcher made just for kids that prevents them from being exposed to external services and fills their smartphone with family-friendly apps that entertain and encourage them to learn. Read on to find out how Samsung Kids’ latest update with One UI 4 adds even more safety and variety to features that families rely on every day. How Samsung Kids Evolved To Offer More Convenience and Fun The platform we now know as Samsung Kids was originally introduced in 2014 as Kids Mode. Created to enable kids to use smartphones more safely, Kids Mode featured settings that made it easy for parents to ensure that their kids only had access to apps provided by the Kids Mode service, along with any others that parents had allowed. It also offered kids their first taste of the Galaxy ecosystem with the design that catered to their preferences and featured unique and friendly characters. Since then, Kids Mode has continued to evolve. A diverse collection of content was added for each age group and category to ensure that kids would continue to have fun and learn with their smartphones. When Kids Mode eventually became Samsung Kids, it became even more convenient and offered a greater variety of content. Now users can activate Samsung Kids with just a single tap in the Quick Panel – no download required. They can also instantly turn the feature on or off when unlocking their phone. There’s no need to set up a dedicated password, and the feature offers a detailed view of usage patterns. Samsung has also enriched the service with more types of content through collaboration with partner companies. You can learn more about these and other enhancements that offer kids a richer smartphone experience and take the stress out of choosing content for your child in the video below. Key Update ①: Adjusting Background Colors and Apps Based on Age Groups Samsung Kids is mainly intended to be used by kids between the ages of three and eight. Now, with the update, there are options to change the background’s color and the apps displayed on screen so that more age groups can utilize the service. To better cater to their child’s needs, parents can delete default apps and populate the home screen with the content from the Recommended Content page and apps that they have downloaded and allowed. Useful default apps for younger kids include Bobby’s Canvas (a drawing app), My Magic Voice (a voice modifier) and Lisa’s Music Band (a musical app). Parents also have the option to hide certain apps and content if they wish. Kids who are eight years old and older may benefit more from content that’s a little more challenging. Examples include apps like Crocro’s Adventure, which allows kids to practice logical thinking through block coding, My Browser, which features English news articles, and Pettson’s Inventions, which is listed under partner apps. Users also have the option to change the background color to suit their preferences. In addition, by early next year, kids who use the home launcher will be able to decorate their home screen with their own drawings. Key Update ②: Stronger Parental Controls for Monitoring Activity and Setting Weekly Goals Every parent wants to know which apps their kids use most and what kinds of apps they prefer. Samsung Kids’ updated parental control feature not only provides detailed insights on kids’ mobile activities for the day, but the last month as well. Apps are listed based on frequency of use, making it easier to monitor screen time for each one. Healthy smartphone usage habits are created when goals are established and adhered to. Having a record of your child’s smartphone activities is helpful for setting up weekly usage goals. Depending on their circumstances, users can establish a same screen time goal to be followed every day, or they can also set up different goals for each day of the week. Key Update ③: Recommended Content Page Now Includes AR Features and Partner Apps Samsung Kids not only provides features for basic activities like taking photos and drawing, but also includes a wide range of content developed through collaboration with partners. If you swipe right on the home screen, you’ll find various new apps that cater to kids’ preferences, which can easily be dragged and added to the home screen. Apps that make use of AR (augmented reality) are also introduced with the update. For example, My AR Theater and My Art Studio allow kids to craft their own special stories with Crocro and his friends in augmented reality. They can save their stories as videos, and can take pictures and decorate them with AR stickers made from their own drawings. These features empower kids to unleash their imagination and develop their creativity. Kids can also enjoy a wide variety of fun activities with partner apps like LEGO DUPLO World, Disney Coloring and Toca Boca’s newest apps. Key Update ④: Promoting Healthy Mobile Habits by Offering Kids Insights Into Their Smartphone Use Samsung Kids continues to evolve to make it easier for young users to enjoy more fun and educational content. Beginning with One UI 4, Crocro’s Little Friends will welcome kids on the Welcome Board, and their greetings and interactions will differ depending on the situation and as more character actions are added.1 The newly added partners’ content app card, meanwhile, groups recommended apps together based on category, making it more convenient for users to find apps that they might like. Cards designed to help users monitor their activity and screen time have also been added. This was done under the assumption that kids, like their parents, would also be curious about their smartphone activity. Now, kids can monitor their activities and screen time together with their parents, or set up their own smartphone usage plan to further develop their autonomy. Key Update ⑤: Introducing New and Even Friendlier ‘Little Friends’ With the update, Crocro and his ‘Little Friends’ – Samsung Kids’ group of charming and unique characters – have become even friendlier, and now include characters from both the land and the sea. You can meet all six characters in the video below, including new additions like Leo the seal, who likes to collect things from the ocean, and Finn the intelligent dolphin. With limited opportunities to enjoy the outdoors these days, kids have been using mobile devices more frequently. In light of this trend, it has become even more important for kids to develop good mobile habits and utilize fun and educational content. Going forward, Samsung plans to make Samsung Kids even more enjoyable, and a safer ‘fence’ for the digital world that considers both parents and kids. “We want Samsung Kids to be a partner as well as a friend to both kids and their parents. We’ll devote more efforts to making sure that users see more of Crocro and his Little Friends, more often,” said Jong-in Lee, Samsung Kids service PO (Project Owner) in Samsung Electronics’ Mobile Communications Business. 1 Welcome Board functions may differ depending on the version of the operating system View the full article

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Samsung Electronics today announced that it has sold more than one million units of ‘The Frame’ this year, making it Samsung’s first single-year million-seller in its Lifestyle TV lineup. Total sales since The Frame’s 2017 launch are expected to exceed two million units by year end, driven by heavy demand in North American and European markets. “The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries and artists to offer a much wider range of collection in the Art Store.” Innovative Design Marries Form and Function The Frame is the most popular model among Samsung’s Lifestyle TV lineup. Since it was first released in 2017, The Frame’s design, features and size have continuously evolved, reflecting consumers’ ever-changing tastes and lifestyle needs. As consumers have been spending more time at home, the popularity of home entertainment content has risen, along with consumer demand for their screens to go beyond a home appliance and enhance their interior design. The Frame perfectly converged these trends to offer consumers a blend of form and function, leading to rising sales for the lineup. Innovating picture quality and keeping up with consumer trends drive Samsung to continually enhance each new iteration of The Frame. In 2020, Samsung added QLED picture technology to deliver more vibrant images. The TV also incorporates a brightness sensor to adjust the brightness level depending on the surroundings, so that viewers can fully enjoy optimized pictures and videos. In July 2021, Samsung launched an 85” version, so it is now available in five different sizes (32″, 55″, 65″, 75″, 85″) to satisfy a variety of lifestyles and home spaces. The Frame in 2021 offers a slim bezel of 24.9mm, or almost half the width of last year’s model, adding elegance of space with frame-type bezels available in various colors. Users can choose a customizable frame — white, teak, or brown flat-style bezel, and white or brick red beveled chamfer-style bezel.1 The Frame can be set up on a TV stand, wall-mounted for a gallery look, or on the recently released studio stand. Curated Content Through Strategic Partnerships in the Art Store Aside from its unique and modern design, a focal point of The Frame is the Art Store — its proprietary art subscription platform. When users are not watching content on The Frame, they can use Ambient Mode to choose works of art from the Art Store’s vast library of paintings and photographs to put on display — this way, the screen does not have to be a blank canvas interfering with interior design, but an element that enhances it. The Frame’s Art Store offers over 1,500 artworks from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France and the Prado Museum in Spain. Through partnerships, Samsung has expanded the Art Store’s collection to encompass unique artworks from up-and-coming creators all over the world such as Magnum Photos, a global photojournalist group, and most recently, the leading art photography maison YellowKorner, to offer vibrant artwork that takes advantage of The Frame’s QLED picture quality. With AI-based curation, the 2021 version of The Frame analyzes consumers’ patterns and tastes and recommends new artwork. The 2021 version of The Frame offers significantly increased storage capacity with 6GB compared to previous versions that offered 500MB. It can now store up to 1,200 pictures in 4K resolution so users can select more art to form their own personalized gallery. For more information on Samsung’s lifestyle TV portfolio, please visit www.samsung.com. 1 The Chamfer style bezel is available only in 55″ and 65″ View the full article

Photography gives us the ability to capture brief, fleeting moments in time and make them permanent. Whereas the subject of a painting might have to sit for hours or even days, the subject of a photograph may not even know the picture is being taken. Palani Mohan is an award-winning photographer who holds the view that if you slow down and look around you, you will find “small, beautiful miracles that take place all the time.” Samsung Newsroom spoke with Mohan about his experience as a photographer and his collaboration with Samsung on The Frame. Life Through a Camera Lens ▲ Photographer Palani Mohan, Katie Barget for TEDxSydney | CC BY-NC-ND 2.0 Mohan photographs a variety of subjects, from his famous pictures of eagles on the outskirts of Mongolia, to the various shades of Hong Kong, and just about everything else in between. Many of Mohan’s projects have led him to travel around the world, visit new places and meet new people. Before the pandemic, Mohan spent as much as six months out of the year on the road for work. Now, however, he spends a lot more time staying in one place. ▲ Man and Eagle over tall grass (2013) Mohan says he hopes that, when people look at one of his photographs, they get the same feelings of awe as if they were standing right beside him when he took it. “Most, if not all, of the time when I’m taking my photographs, I am alone, especially when I’m doing landscape work,” he comments. “So when people look at my images on the screen, or in a magazine or print, I would like them to feel like they’re standing where I stood and seeing what I saw when I made that image. If they can do that, I’ll be very happy because my job will be done.” On The Frame, viewers can experience Mohan’s stunning work in premium, QLED picture quality that brings photos to life. When viewing his work on The Frame, Mohan says, “I hope [viewers] see what I see. I hope they look at my work and see what a magical place this world is.” ▲ Hong Kong through the clouds (2016) Technology Shines a Light on Detail An interesting aspect of Mohan’s work is that a large portion of it is black and white. Whereas other photographers may focus on the colors in a scene, Mohan often removes the color to let viewers focus on other aspects of the subject. ▲ Water Dragon (2019) Art and technology have already been intersecting for some time, with technology being used as a medium for both creating and viewing artworks. And innovations such as The Frame are bringing the two even closer together, making pieces more accessible and opening a world of new possibilities for producing and showcasing art. And this is especially true for artists like Mohan who value attention to detail very highly. ▲ Golden Eagle (2013) “The Frame gives viewers the chance to look at a piece of art as the artist wants them to view it,” Mohan says. “It feels so real, viewing images on The Frame. It changes the interaction you have with the artworks you look at. You see all the details and tones – you can walk up and see the work as the artist really intended.” It is the quantum dot technology in The Frame that gives it its spectacularly vivid display, and that delivers the finer detail that illuminates texture and contrast. “Attention to the minute details is very important to me. I place huge importance on the quality of my work, the tones reflected and how the visual image is presented. This is a huge part of what I do,” Mohan relates. “I go to extraordinary lengths as far as the quality of the final image, and I believe Samsung and The Frame do exactly that too. The screen resolution on The Frame is out of this world – simply unbelievable. And I think it’s a wonderful marriage when you have an artist who also puts quality above everything else. When the two meet, the result is magic.” Palani Mohan’s work is available in the Art Store on The Frame now, and 14 new pieces will be available from late November. View the full article

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These days, the ways people are enjoying their favorite media are becoming ever more diverse due to a wide range of different lifestyles and preferences. With the launch of their home cinema projector The Premiere, Samsung Electronics has freed users from the limitations of their domestic spaces: wherever they choose to enjoy their content, The Premiere is capable of acting as a large-screen portal to a new, fully immersive world. The Premiere was created based on research into and an understanding of real users’ environments and spaces. Its appearance, as well as its functionality, was refined with precision so that the projector fits comfortably into a user’s space as opposed to being a cumbersome device that can only be taken out and used every now and then. In order to learn more about the innovative concept behind The Premiere, Samsung Newsroom sat down with its designers to hear about the journey they went on when creating this unique screen. A Design That Blends In, Inspired by Users’ Environments Sungil Bang, Designer at Samsung Electronics’ Visual Display Business The Premiere’s designers first started by delving into and analyzing the projector market in order to be able to develop a differentiated product. “There are already so many projectors in the market, from affordable ones to high-end ones, all with different specifications,” noted Sungil Bang. “We knew we needed to take a new approach right from the planning stages in order to come up with a product that goes beyond simply being a projector.” The designers honed in on the idea of the actual space where a projector is to be placed. They focused on the lifestyle and environment trends followed by real users in order to establish their direction for creating a product that provides genuinely enriching experiences. “We worked hard to design a product that presents new experiences thanks to its innovative technologies, while at the same time blending seamlessly in with the user’s furniture and other décor items,” added Bang. “We obtained a lot of inspiration from the space usages, furniture choices and trending objet d’arts we came across during this initial design process.” (From left) Jigwang Kim, Sungil Bang and Junpyo Kim, the designers at Samsung Electronics’ Visual Display Business What might be a user’s biggest reason for purchasing a projector? Perhaps so that they can enjoy media more vibrantly on a larger screen, or to add a subtle piece of interior décor flair to a space they otherwise don’t want to place a large TV in. The Premiere’s design team paid close attention to such thinking when developing The Premiere, ensuring that its exterior wouldn’t overwhelm the space it is placed in wherever that may be. “The simplistic design of The Premiere doesn’t stand out too much as an interior décor piece since it naturally blends into the space,” explained Jigwang Kim. “Users can enjoy unparalleled immersive experiences when enjoying content displayed on an entire wall.” The designers worked diligently on The Premiere’s silhouette to ensure that the projector is able to blend harmoniously into its surroundings as opposed to standing out. The no-frills elements it is composed of, including its round outline and slim lines, complete its overall sleek and soft design. “The projector is able to match other components a user might have nearby, such as a table or a vase, so it’s perfect for those who enjoy minimalistic interior décor,” suggested Jigwang Kim. Innovative Features Designed for User Comfort Product design choices are always ultimately made for the user so that they can enjoy their product anytime, anywhere. Due to the common perception that typical projectors can require laborious installation as a certain amount of distance is required between the wall and the projector, as well as the space limitations this can cause, Samsung implemented ultra-short focal point triple laser beam technology. This technology allows The Premiere’s users to enjoy a 4K video up to 330.2cm in size even when the projector is placed as close as 23.8cm to the wall. Jigwang Kim, Designer at Samsung Electronics’ Visual Display Business As the world’s first HDR10+ projector, The Premiere offers a maximum brightness of 2,800 ANSI lumens. The Premiere also delivers a 2,000,000:1 contrast ratio, meaning that the projector is able to express all the subtle contrasts and detailing in darker images. Furthermore, “the projector comes with Acoustic Beam speakers that provide deep, 3-dimensional, room-filling sound without the need for any separate speakers,” added Jigwang Kim. Another leading feature of The Premiere is its smart hub, which allows users to watch all kinds of content and media – requiring only an Internet connection. “The Premiere allows the user to enjoy what they want hassle-free, as there’s no need to connect separate devices to it. It is also connected to SmartThings, so users can monitor and operate their smart home appliances directly from their projector.” A Stand-Out Design That Blends Seamlessly Thanks to Sophisticated Materials As opposed to being a hard, cold-looking home appliance, The Premiere has been designed to provide warmth so as to seamlessly blend in to any domestic space. A stand-out feature of its design is the material choice – the design team opted to cover the product with a premium fabric in order to give the projector its warmth and sophistication. “This fabric encompasses a subtle abundance of colors and sophisticated weaving – it is in fact often used for premium brands’ sofas, chairs and other fabric items,” noted Junpyo Kim. “The projector achieves congruity with the space in which it is placed because it has been carefully designed to go well with furniture items.” However, it wasn’t as simple as it might appear for the design team to be able to fit The Premiere with this premium fabric finish. Since such materials are traditionally used for furniture, the fabric had been designed for a different purpose. “The fabric’s weave structure is denser than other fabrics, meaning that it would affect the sound quality if it were to cover the projector’s speakers,” noted Junpyo Kim. “While this brought about challenges during the design stage, we didn’t want to give up on the uniquely warm and sturdy appearance this fabric provided. Therefore, we increased the aperture ratio of the woven fabric in order to maintain its characteristics while also maintaining optimum sound quality.” Junpyo Kim, Designer at Samsung Electronics’ Visual Display Business If you are thinking of transforming your space into a movie theater with truly immersive experiences, or a concert hall full of music – or even a stadium during a sports match, why not try out The Premiere, a projector capable of completely transforming the ambience of the room where it’s placed with ease. View the full article

The way people consume content is becoming more and more diversified as we find ourselves spending more of our leisure time in the comfort of our own homes. Even the way we enjoy movies is changing – increasingly, people are choosing to enjoy the latest releases via streaming or Over the Top (OTT) platforms instead of in a theater. But this change in viewing trends doesn’t mean that you should have to miss out on the immersive, cinematic experiences that movie theaters are able to provide. In order to help provide you with the tools to enjoy cinema-esque picture and sound quality when watching a movie at home, Samsung Newsroom has done a deep dive into the Samsung Neo QLED 8K and the latest premium soundbar. 1. Catch All the Fine Texturing and Details On-Screen Thanks to Quantum Mini LEDs Even for fast-paced action films, your display should be able to keep up without you missing a single moment of the movie. In order to achieve this, the control your TV has over its LED lights is important for delivering details – which is why the 2021 Neo QLED 8K comes equipped with Quantum Mini LED1 for more precise control of thousands of tightly-packed LEDs. Samsung Electronics’ proprietary micro-layer technology expresses images more vividly and accurately. Micro layers inside each LED eliminate unnatural noise among thousands of LED elements – the secret behind how these TVs can express all the fine details on-screen, including a character’s skin tone and even their drops of sweat. 2. Never Miss a Moment of the Action, Even in Darkness, With Quantum Matrix Technology Detailed blacks and high contrast are key to delivering realistic fight scenes that take place in darkness in action movies. Quantum Matrix Technology, Samsung’s proprietary local dimming technology, allows for clear contrast between dark and light areas on-screen. Quantum Matrix Technology enhances the LED brightness level from 10-bit to 12-bit, which means that the TV can control its lighting up to 4,096 levels – four times2 more than conventional displays. The TV’s local brightness booster efficiently distributes power and improves peak brightness by harnessing unused electrical power from darker areas to brighter ones. 3. Enjoy the Classics Upscaled to High Resolution With the Neo Quantum Processor When watching classic movies, you may often find that the picture quality is poorer compared to the movies produced today, and may also have found yourself wishing that the picture and resolution were better. The Samsung Neo QLED 8K is capable of upscaling the picture quality of a movie, even older ones, to a higher resolution thanks to its Quantum Mini LEDs, Quantum Matrix Technology and its Neo Quantum Processor, which is armed with powerful AI upscaling technologies. Based on an artificial neural network, the Neo Quantum Processor’s deep learning imitates the learning mechanism of humans to train its AI. The Neo QLED 8K’s Neo Quantum Processor now uses 16 multi-neural networks, whereas conventional technologies only use a single neural network. Each of the 16 networks divides up the content based on the input resolution and picture quality and then accurately analyzes all kinds of factors including edge handling, details and noise level. This then allows the processor to enhance a movie’s picture clarity without stalling, even for movies made in lower resolutions. 4. Immerse Yourself in Ultimate Sound With the World’s First 11.1.4-Channel Dolby Atmos Soundbar A truly cinematic viewing experience isn’t complete without a sound system capable of creating truly immersive and realistic audio experiences. Given the growing number of users who enjoy watching movies at home, the need for premium sound experiences capable of delivering you that­ realistic rain downpour or airplane departure is also growing. The immersive sound in a movie theater comes from high-performance speakers that fill both the walls and the ceiling; Dolby Atmos movie theaters use up to 400 speakers to create that audio experience. But now, with the Samsung HW-Q950A soundbar, you, too can enjoy a theater-like three-dimensional experience at home without the need to install any extra speakers thanks to its 11.1.4 channel speakers and Dolby Atmos technology. 5. A TV and a Soundbar That Operate in Perfect Harmony Thanks to Q-Symphony When connecting your soundbar to the TV to watch movie at home, your TV’s built-in speakers are automatically disabled to allow the soundbar to emit sound due to technological limitations regarding compatibility between different devices and content. Samsung has been working to overcome this issue with its industry-leading TV and audio technology. With the newly-introduced Q-Symphony, Samsung TVs and soundbars work together to produce the most room-filling surround sound experiences. While the soundbar itself is capable of providing rich and deep audio on its own, Q-Symphony lets you enjoy another level of cinematic experience at home as both the TV and the soundbar work together. Samsung Audio Lab is behind the success of this technology. Samsung Electronics established the Samsung Audio Lab in California, United States in order to gather top-level sound experts and engineers to continue developing audio technologies and provide the best possible sound experiences to users. 1 Compared to the LED module height featured in the 2020 Samsung UHD TV, each 2021 Neo QLED 8K’s Quantum Mini LED is 1/40 the size. 2 10-bit: 210 = 1,024 levels of control; 12-bit: 212 = 4,096 levels. View the full article

Samsung’s The Frame Art Store not only offers customization to fit any home décor and stunning QLED picture quality, but also transforms the user’s display into a window to the world. In October, the Art Store is introducing its partnership with Whanki Museum and the collection of world-renowned artist Kim Whanki. As a pioneer of Korean abstract painting, Kim Whanki created his unique and characteristic art with refined, formative expression that is based on Korean lyricism. He was recognized for his artworks in centers for modern art that include Paris and New York. Samsung Electronics has been partnering with Whanki Museum since 2018 to introduce a range of Kim Whanki’s artworks to global customers and provide easier access to Korean modern art. Samsung Newsroom reached out to Whanki Museum curator Min-A Sung to talk about how art can serve as a medium for both communication and empathy. Fostering Artistic Energy and ‘Art For All’ ▲ Exterior view of Whanki Museum Whanki Museum, established in 1992, creates a variety of artistic and cultural content through the research, exhibition and publication of the work of contemporary artists. The museum also provides educational programs and seeks to embody the philosophy of ‘Art for All’ by running a range of programs that expose disadvantaged groups to art and culture. “Whanki Museum will become an open venue for facilitating communication and building empathy based on artistic energy,” says the museum representative. “The partnership with The Frame Art Store provides increased opportunities for us to share our culture and art.” ▲ Inside Whanki Museum How Samsung Communicates With Global Consumers Through The Frame Art Store The museum representative also mentions that the ways people consume art are changing. “Art now influences our day-to-day lives,” they say. “In order to keep up with these shifts, we need to introduce new ways for people to experience art, and try to partner with experts to combine art and IT technology.” ▲ Morning Star, 1964 The representative adds that they have high hopes for the collaboration between the museum and Samsung. “Vivid color and contrast, which deliver a refined sense of rhythm, are key aspects of Kim’s artistic style,” they say. “The Frame’s QLED 4K display is the perfect medium for his work to be showcased to viewers around the world.” With Quantum Dot technology that allows more than a billion colors to be displayed at 100% color volume, The Frame allows artistic intent to come through vividly on a bright screen with accurate color reproduction. Master KIM Whanki’s Artistic Vision Realized on The Frame Whanki Museum has introduced ten of Kim’s major works to The Frame Art Store since 2018. This has allowed users to enjoy major works such as Deer and Eternity Song, as well as a variety of pieces that were not easily accessible to the public before. ▲ 12-V-70 #172, 1970 In addition to displaying Kim’s artworks, The Frame Art Store also provides background information on the pieces. “The curatorial department has created descriptions for each artwork to provide resources that deliver a range of perspectives and introduce Kim’s artistic vision to more people,” relates the representative. “We hope the detailed explanations provided by Whanki Museum will help users experience the pieces in vivid and stunning quality, just as though they were viewing them in a gallery.” The Frame Art Store offers a comprehensive, ever-expanding collection of artworks to satisfy customers’ needs and match any environment or atmosphere. Its catalog now includes around 1,500 artworks from a range of periods and styles that were sourced from 40 famous museums and galleries and are displayed in exceptional 4K resolution. View the full article

As we emerge from the pandemic, our world has become more virtual and continues to shift online at a rapid pace. Keeping up with these changes, Samsung introduces a range of innovative display products and solutions at InfoComm 2021 in Orlando, Florida. In addition, Samsung is hosting ‘InfoComm 2021 Samsung VX’, a new-concept event that will allow people who cannot attend InfoComm in person this year, including key customers and retailers, to experience its products and solutions virtually. The cutting-edge commercial display solutions set to be introduced by Samsung, which can be used in a variety of business settings, include: ‘The Wall’ – a MICRO LED technology-based commercial display. Neo QLED 8K Signage that offers industry-leading picture quality with Quantum Mini LEDs and Quantum Matrix Technology Pro. Outdoor signage products that are dustproof and waterproof, producing bright and brilliant messages on displays that are built for the outdoors. The Wall, a next-generation display that comes equipped with a MICRO AI processor and the latest display technology, features a bezel-free modular screen that can be easily customized to suit the design of any space. It can be implemented across a range of commercial environments and can be installed in various positions including in an L-shape, concave, convex, on a ceiling or hanging to offer customers and partners more convenience. During the event, Samsung unveils Neo QLED 8K Signage for the first time, which is powered by Quantum Matrix Technology Pro. Neo QLED 8K Signage delivers unrivaled picture quality thanks to Quantum Mini LEDs. The display will also be available in a choice of 65-, 75- and 85-inch models, and will offer the option of either portrait or landscape orientation. Neo QLED 8K Signage also features an Infinity One Design, seamlessly fitting into any business environment with its slim and minimalistic look. Finally, as sales of EVs (electric vehicles) continue to increase significantly, demand for the installation of charging stations has been rapidly growing too. Samsung’s outdoor signage displays are currently being used at EV charging stations, ensuring that the stations are equipped with the best visual display technology to offer customers an optimal experience. This outdoor signage features enhanced visibility, brightness greater than 3,500nits, and 24/7 performance ensuring crisp content at all times. These advanced displays provide customers with a variety of important information such as maps, traffic updates and digital advertisements – for businesses such as convenience stores, gas stations and quick service restaurants. Samsung introduces the future of displays at InfoComm 2021, North America’s largest pro-AV industry event, which features more than 40,000 attendees. We look forward to seeing you there, either in person or virtually. To learn more about InfoComm 2021 Samsung VX, please visit: https://displaysolutions.samsung.com/showcase/virtual-experience/infocomm-2021. View the full article

Samsung Electronics today announced a new partnership with YellowKorner, a world-renowned art photography collective, to provide consumers with an extensive collection of photographs from world-class and emerging artists on The Frame, its lifestyle TV, and making art photography more accessible through the Art Store. Founded in 2006, YellowKorner is a leading art photography maison headquartered in France, operating a network of more than 130 galleries worldwide across 25 countries globally. It offers more than 3,000 limited-edition and certified prints in collaboration with some of the world’s leading artists of this generation. Through the partnership, The Frame will offer an extensive collection of photographs curated by YellowKorner, allowing viewers to discover and experience the magic of photography in a way that has never been possible before. The Frame will also be displayed in some YellowKorner’s art galleries in France, where customers will be able to discover The Frame and get the possibility, through a QR code, to have information about The Frame. Additionally, Samsung and YellowKorner will partner with renowned and emerging artists to hold exhibitions in Paris with the goal of democratizing art photography. Both websites, Samsung and YellowKorner will indicate details, where visitors will be able to deep dive into the partnership, the iconic Lifestyle TV and its leading art platform, the Art Store, where some YellowKorner artists present. The Art Store currently has over 1,500 works of art from more than 600 artists in 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Albertina Museum in Vienna, the Hermitage State Museum in Saint Petersburg, the Prado Museum in Madrid, the Tate Modern in London, the Van Gogh Museum in Amsterdam and LUMAS. “The partnership with YellowKorner signifies the increasing presence of The Frame’s Art Store as one of the leading art platforms around the world,” said Jongsuk Chu, Executive Vice President and Head of Europe Office at Samsung Electronics. “We hope that this partnership will continue to provide our consumers an easy and accessible point of entry to experience their favorite artwork.” The Frame is Samsung’s award-winning lifestyle TV, which transforms the everyday living space into an art gallery with stunning works of art from the Art Store. The 2021 version builds on The Frame’s iconic design, offering an even slimmer bezel of 24.9mm, mirroring the depth of a traditional picture frame and allowing the viewers to focus on the artwork itself. The Frame portfolio is available in seven screen sizes, ranging from 32” to large 85” models. Taking advantage of industry-leading QLED 4K picture quality, The Frame also uses a Brightness Sensor to detect the surrounding light conditions and automatically adjusts the screen’s brightness and color tone to provide astonishingly vibrant pictures while displaying the artwork as it was intended to be seen. For more information on Samsung’s lifestyle TV portfolio, please visit www.samsung.com. View the full article

Samsung Electronics today held the Samsung Developer Conference 2021 (SDC21), marking the first-ever virtual developer conference for the company. Open to consumers, developers and partners, Samsung announced a suite of services and product solutions to shape, design and create seamless experiences that integrate easily into today’s changing lifestyles. During the event, Samsung highlighted its consumer-centric approach to innovation. In particular, the company showcased how advancements in AI, IoT and security work alongside the breadth of Samsung’s portfolio to create experiences that fit into how people live, ultimately unlocking a new era of connectivity and collaboration. “We are proud of the pioneering work we are able to do in partnership with the creative developer community,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “As society becomes more closely connected through new tools and devices, we want to make people’s lives easier and smarter – wherever they are.” Platforms Designed for Connected Experiences A strong platform of technologies across AI, IoT and security enhances the consumer experience and accelerates the ability of developers to build creative applications. Samsung detailed its plans to strengthen core platform technologies such as Bixby, SmartThings and Samsung Knox. During the SDC21 keynote, Samsung announced improvements to Bixby, which has become a central part of the user experience for more than 300 million Samsung devices. Bixby now uses on-device AI and deep neural networks to process commands on devices themselves. Thanks to on-device AI, this development makes the service up to 35% faster than before. For developers, Samsung also announced the Bixby Home Platform, which serves as an intelligent layer between Bixby’s natural language processing and SmartThings. With the platform, voice commands can now be executed more intelligently, taking into account the state and context of various devices. Samsung made further announcements with regard to SmartThings, including how the platform will be fully integrated with Matter, the newest standard in smart home compatibility. Matter solves developer interoperability challenges and with an expansive list of partners, will be the catalyst that makes smart home connectivity nearly effortless. SmartThings Hub software will also be embedded into the Samsung product portfolio, which includes Samsung Smart TVs and Family Hub refrigerators. Samsung believes that consumer data and personal privacy is just as important as the experiences they enable. Samsung is committed to providing a seamless consumer experience, and to ensuring that its devices and services are secure from beginning to end. Samsung Knox, the company’s defense-grade security platform, offers built-in protection for more than 100 million Samsung devices. To further secure consumer data, the Samsung Knox Vault comes in a combination of security-specific hardware (a new secure processor and isolated secure memory) and new integrated software that shields the most secure data from the Android OS and applications. During the SDC21 keynote, Samsung highlighted the importance of collaboration and its philosophy of open innovation to improve security and privacy, reiterating its work to continue releasing security analysis tools as open source projects. Samsung also outlined its Privacy Principles at SDC21, highlighting the three commitments that guide all innovation at the company: Protection, Choice and Transparency. With these principles, consumers, developers and partners are given the information needed to make decisions about how data is managed. The company offers users the option to review and manage their permissions from the privacy setting on their Galaxy devices and Smart TVs and discloses Samsung’s privacy policies through the Privacy Portal. Going forward, Samsung will collaborate with global security experts while continuing to release open source security analysis tools to make its ecosystems more secure. Tizen Takes Smart TV to New Heights Based on its ‘Screens Everywhere, Screen for All’ vision, Samsung continues to build on its position as the world leader in TVs by developing new experiences that enhance connectivity, functionality and immersive entertainment. At SDC21, Samsung introduced various ways that Samsung TVs are enabling new experiences, including: Video communication based on partnership with Google to allow users to enjoy better video calling on TVs via AI-enabled focus and zoom features. Samsung Health on Smart TVs that connects with a webcam to analyze movements and provide real-time feedback during a workout. More realistic gaming thanks to HDR10+, with automated settings for low latency and HDR calibration. For enterprises, Samsung will launch Tizen for Business. This service supports interactive e-boards in schools, kiosks in malls, and even displays in restaurants, airports and subways. With new management portals, businesses can conduct real-time monitoring and control screens remotely, easily applying settings to multiple devices with one simple touch. With the Tizen TV Platform Licensing, manufacturers who want to introduce a premium TV platform like Tizen can do so quickly with minimal cost. This enables them to use the Tizen TV presence to promote their products in the Smart TV market, and ultimately, help more consumers enjoy Tizen. Innovating Across the Galaxy Ecosystem Samsung provides a user experience that meets the needs of all users and devices. And with an expanding range of device types and form factors, developers have a breadth of opportunities to innovate in new ways. At SDC21, Samsung introduced the new One UI 4, the latest version of its user interface for mobile devices. One UI 4 will provide new levels of customization to enable users to create an experience and a device that is truly theirs. It combines Samsung’s leading privacy and security features with options for users to personalize permissions so that they are always in control of their data when using a Samsung device. Samsung demonstrated the possibilities of One UI 4 to developers at the event, particularly for foldable devices such as the Galaxy Z Fold3 and Z Flip3. Thanks to One UI 4, users will be able to make use of features such as Flex mode and Multi-Active Window, which enable users to enjoy more intuitive and user-friendly experiences that are unique to the foldable form factor. SDC21 also included a Galaxy Watch session that showcased developer tools to help them build new apps in the new watch app ecosystem. Samsung invites developers and partners on its journey to bring new and secure experiences to life. For more information about the Samsung Developer Conference 2021, please visit developer.samsung.com. View the full article

The evolution of digital signage – a type of display technology that’s used to deliver key information in an intuitive manner – has been remarkable. Today, digital signage enriches our daily lives with eye-catching content in all kinds of spaces, including plazas, shopping malls, cafes and more. By utilizing digital signage as a media art platform, Samsung Electronics has been paving the way for the expansion of the technology’s role. Today, the company is the world’s No. 1 digital signage manufacturer, having developed products that support a wide range of consumer experiences in locations across the globe. In celebration of Samsung’s participation in InfoComm 2021 – North America’s largest audiovisual industry event, set to take place in Orlando, Florida from October 27–29 – let’s take a look at the stories behind some of Samsung’s most stunning digital signage. Digital Signage’s Expanding Role and Growing Market Both the global digital signage market’s size and the speed of its growth have been impressive by any measure. According to Omdia, a leading market research firm, the global signage market is expected to reach a whopping $19.9 billion by 2023. With a 33 percent1 market share by volume as of the first half of this year, Samsung maintains a firm grip on the No. 1 position in the LCD smart signage market. In the era of social distancing, the digital signage market has seen rapid growth. This is because digital signage is being utilized in all types of locations, including everything from kiosks that offer integrated solutions for orders and payments, to drive-throughs that allow customers to view menus and order food from the comfort of their car. As people’s lifestyles have begun to change, companies have been placing greater emphasis on digital communication. As such, the role of digital signage has expanded to encompass various functions that complement such lifestyle changes. Captivating Crowds From New York to Helsinki Whether it’s depicting an enormous waterfall in the middle of New York’s Times Square, or crashing waves in downtown Seoul, Samsung’s vivid and scalable outdoor signage instantly transforms the vibe of any space. Samsung SMART LED Signage is installed on the side of the One Times Square building in New York’s Times Square. Roughly 110 meters tall and measuring more than 1,081 square meters in all, the signage, which boasts a tight LED pixel pitch and 9,000 nits of brightness, vividly displays a work of art known as “Waterfall-NYC (2021)”. The digital artwork depicts cool water cascading from an enormous waterfall. Samsung SMART LED Signage measuring 1,620 square meters (four times the size of a basketball court) is installed on the exterior of COEX’s SM Town in Samseong-dong, Seoul. The signage makes full use of its unique L-shaped design to depict a strikingly realistic three-dimensional wave. The installation is the result of a partnership with the Seoul-based design company d’strict, which also created “WAVE”, the work of art that is on display. Like the signage pictured above, the massive LED screen at SoFi Stadium in Los Angeles captivates crowds with exciting visuals. Stadiums have always been places that are full of exciting sights and sounds, where crowds of people gather to cheer on their favorite teams. Now, visitors to one of the premier stadiums in the NFL can enjoy an unforgettable game experience made possible by Samsung signage. The 360-degree, dual-sided curved LED screen that hangs above the field at SoFi Stadium in Los Angeles, California measures 6,500 square meters in all, making it the single largest screen in the world. It is also the first stadium display to feature 4K picture quality, offering fans a vivid viewing experience from anywhere in the stadium. Approximately 9,100 square meters of Samsung LED signage has been installed on the stadium’s roof and around its exits. Whereas large outdoor signage captivates audiences in open spaces, indoor signage can help heighten individuals’ excitement in a variety of settings, including when traveling. Travelers from around the world may experience that excitement when encountering the S-shaped wall of Samsung SMART LED Signage in Finland’s Helsinki Airport. Meanwhile, the curved signage installed on the ceiling of MSC Cruises’ cruise ship, the MSC Grandiosa, enhances passengers’ experience with beautiful works of art. Measuring 580 square meters, Samsung’s curved LED signage is installed on the ceiling of the Galleria in MSC Cruises’ cruise ship, the MSC Grandiosa. Because the signage can be operated at all hours, it can provide passengers with various content based on the time of day. A total of 167 square meters of Samsung SMART LED Signage is installed in Finland’s Helsinki Airport. The S-shaped media wall features a 6000R curvature that emphasizes the beauty of waves. Onlookers can enjoy a wide range of natural sights curated by Finland’s tourism office, including picturesque snowy scenes and the awe-inspiring Northern Lights. Enhancing the Atmosphere of Any Space It’s important to select signage that suits the characteristics of a particular space. This is especially true for large complexes and resorts, including shopping malls and hotels, which tend to feature a wide range of colors. Drawing from its wide-ranging product portfolio, Samsung delivered a customized indoor LED signage solution to Jeju Island’s Jeju Dream Tower in Korea. A large, circular media wall was installed in the tower’s second floor lobby to create the impression that guests are being transported to a whole new world. In the hotel rooms, meanwhile, TVs and smart room solutions have been provided to help travelers relax and to amplify the hotel’s premium experience. It’s important for indoor signage to present information with consistent brightness and colors. For semi-outdoor signage, which is displayed in places such as retail display windows and outdoor drive-throughs, the key is to display information clearly, even under bright sunlight. Last year, Samsung installed semi-outdoor signage in more than 1,300 drive-throughs for the popular Canadian coffee chain Tim Hortons. The signage features IP56-certified durability, which enables it to withstand Canada’s volatile weather conditions, as well as excellent visibility in bright light and an ultra-slim, 85mm design. By the end of this year, Samsung plans to continue expanding Canada’s largest semi-outdoor digital signage deployment yet by installing screens at 2,600 Tim Hortons drive-through locations. In the U.S., drive-through sales at Smoothie King franchises have jumped from 70 to 90 percent during the pandemic. According to the company, part of the reason for this increase boils down to better business solutions enabled through signage. The pandemic has resulted in fewer one-on-one interactions with customers, making effective drive-through menu boards essential for revenue. Smoothie King required a digitized business solution that would allow restaurant managers to make menu changes and localize promotions without having to wait to contact the franchise’s head office. Samsung’s semi-outdoor signage allowed them to innovate their operations by combining updated indoor and outdoor digital signage with remote management capabilities. This paved the way for more sales while demonstrating just how versatile Samsung signage has become. (Clockwise from top left) Semi-outdoor signage at Tim Hortons in Canada, Starbucks’ QSR drive-through in Korea, McDonald’s ‘MacAuto’ QSR drive-through in Russia, and a Seven Eleven store in Taiwan. Samsung signage is also becoming a common sight at subway stations, where displays relay information such as arrival times, transfer gates and more. Samsung has installed a total of 4,218 signage screens in 90 subway stations in Seoul, and has replaced many analog maps with 49 and 65-inch touchscreen displays. The signage features IP5X-certified durability to withstand use in crowded subway stations, as well as an anti-reflective coating that enhances visibility. The displays allow subway passengers to enjoy a smarter commuting experience by presenting them with the information they need quickly and on a high-resolution screen. Leading a New Era of Digital Signage Innovation Samsung plans to strengthen its position as the world’s No. 1 signage manufacturer by advancing innovative technologies such as virtual production solutions. The company will utilize its state-of-the-art Micro LED, The Wall, to create an immersive and seemingly endless backdrop for capturing content. Because The Wall is modular, it can be easily installed in a variety of spaces. The virtual production studio solution will enable creators to connect LED displays to cameras to create richly detailed virtual settings in real time. “Escape Pod” by Jonathan Monaghan. Powered by Niio.Art Samsung’s recently announced partnership with Niio.Art, the world’s leading digital art platform, will offer businesses a stunning new way to engage with consumers. Transforming Samsung signage into an immersive digital canvas, the partnership will allow businesses to enhance their space with the very best in digital art. The Samsung Kiosk is another future-ready solution – one that is becoming increasingly more useful in an era of contactless consumer interactions. The technology offers an all-in-one solution for navigating menus, selecting items and making payments, and can be conveniently installed in restaurants, cafes, pharmacies, convenience stores and more. If you’d like to learn more about how Samsung is optimizing its digital signage solutions for future applications, be sure to check out Samsung VX 2021. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces, including broadcast studios, control rooms and small to medium-sized businesses. Stay tuned for more updates on how Samsung, the leader in this sector for the past 12 years, is shaping the future of digital signage. 1 2021 2Q Omdia Market; excludes commercial TV sales View the full article

We are pleased to announce the release of Tizen Studio version 4.5. This release includes some new features to improve the performance of Tizen Studio IDE and its tools. New Features: IDE • Tizen 6.5 platform support has been added. • TIDL support has been added. CLI • New Resource Type Package has been added. • New Tizen CLI tool has been added named tz which can be used to create, build, run all the supported projects. • Permit to install feature has been added. • TIDL support has been added. VSCode • Web and Native support is added. Visual Studio (Windows) • Web and Native support is added. For more information about the new features and bug fixes, see Release Notes. To download Tizen Studio, visit https://developer.tizen.org/development/tizen-studio/download. View the full article

After a long day, even an extra five minutes of sleep in the morning can feel fantastic. When you finally manage to open your eyes and start the day, that’s when the rush to get ready truly begins. After going through your morning routine, putting on clean clothes and having a hearty breakfast, before you know it, it’s time to dash out the door. To help you get through your busy day, Samsung Electronics has put together a team. With the SmartThings app on the Galaxy Z Fold3 leading the way, Samsung’s latest washer and dryer, Neo QLED 8K and the Bespoke Jet Bot AI+ are ready to team up to help you get ready. Read on to find out how Team Samsung helps its user ‘A’, breeze through his busy morning. Good Morning Mode Opens the Curtains and Displays the Weather A was watching his favorite movie last night and fell asleep late. He ended up missing the alarm on his smartphone, but there’s no need to worry. All he needs to do to get ready for the day is simply unfold his Galaxy Z Fold3 and activate Good Morning Mode in SmartThings.1 Once he’s done that, the curtains that were closed so he could get a good night’s sleep automatically open up and the lights in his home switch on to help him begin his morning in a bright mood.2 One of the most important factors to consider when getting ready to go out is the weather. It’s the first thing to check before choosing your outfit and deciding whether or not to take an umbrella with you. Because Good Morning Mode displays the weather automatically through A’s Neo QLED, there’s no need to use the remote to check the weather. A Washer That Chooses the Best Wash Cycle While Staying Eco-Conscious A has picked out an outfit of the day that’s appropriate for the weather, but he forgot to start his laundry. Luckily, Team Samsung can select the best wash cycle and get his laundry done on time even when he’s not around. Here’s how it works. First, open up the SmartThings app, tap on Laundry Recipe and choose the color, soil level and types of clothes you want to wash in your washer. Wash cycles will differ depending on the color and soil level of the clothes, and whether you want to wash shirts or things like socks. The feature will automatically choose the best wash cycle based on your input. The Laundry Planner feature allows you to specify when you’d like the load to finish, so your clothes will be fully dry and looking good to go when you need them. Whipping Up a Delicious Breakfast With SmartThings Cooking A hearty breakfast is a must for starting off the day with lots of energy. Luckily for A, Team Samsung makes it easy to pick out a recipe for a great meal. After receiving a recommendation on his Galaxy Z Fold3 using SmartThings Cooking, A automatically sends the recipe to the smart oven and starts cooking. When it’s all done, he can receive a notification through his Galaxy Watch, Family Hub or TV. Forgot to Turn Off Your Lights or Devices? Don’t Worry With Away Mode After putting on some fresh, clean clothes and finishing a delicious breakfast, it’s finally time for A to head out the door. With SmartThings’ Away Mode,3 if A realizes that he forgot to turn off a light or the TV as he’s heading out the door, he won’t need to head back inside to do so. The feature allows you to control not just the lights and the TV, but devices like robotic vacuum cleaners (RVC) as well. In addition, if you have a pet who’ll be left alone at home, SmartThings Pet4 offers peace of mind by allowing you to monitor your furry friend. Monitoring Energy Usage With SmartThings Energy After Team Samsung helped him get ready and he headed out the door, while on his way to his destination, A became curious about how much energy he’d been consuming this month. Once he unfolded his Galaxy Z Fold3, he accessed the SmartThings Energy5 service, which offered him detailed insights on his energy usage. For those who can’t afford to miss work or skip chores in this busy world, Team Samsung is here for you. Experience a smarter and more relaxing start to your day with SmartThings. For more information on Team Samsung, please visit samsung.com. 1 SmartThings application must be installed and connected to devices in order to utilize its features. Application requirements may differ depending on the device. 2 The electric curtains and lights described are products of a partner company, not Samsung. Therefore, quality assurance depends on the partner company’s standards. 3 SmartThings application must be installed and connected to devices in order to utilize its features. Application requirements may differ depending on the device. 4 SmartThings Pet is available for Bespoke Jet Bot AI+. 5 How much detergent, water and energy can be saved can differ depending on the actual usage environment and the types of items being washed. SmartThings Energy service may not be supported by some devices. View the full article

Many of us remember playing with clay in childhood, making sculptures of all shapes and sizes. Clay is a medium that allows us to bring imaginary worlds to life in new and exciting ways, realize our dreams and create unique experiences that are special to us as individuals. Jay, a professional clay artisan, knows better than anyone the charm of bringing dreams to life with clay. Through his partnership with Samsung Electronics, he managed to capture the monitor of every gamers’ dreams as it has never been seen before – the Odyssey Neo G9 at a scale of 1:10. In order to hear more about the process that went into developing this extra-special clay creation for Samsung, Samsung Newsroom sat down with Jay to get some behind-the-scenes insights. Embracing a New Subject Matter Having made a name for himself by crafting intricate sculptures of sports stars and celebrities, Jay is not one to shy away from a challenge. “As a clay artist, I am always willing to try different things and embrace new subject matters,” he noted. “My previous works are mostly about people or animals, but when Samsung reached out asking me to make a sculpture of their leading gaming monitor, I thought that this would be a great challenge for me.” But sports stars, celebrities and pets pose different challenges to that of crafting products such as monitors. “The biggest difference between making human figurines and crafting this monitor with clay is that the techniques used are completely different.” From Technology to Art People might underestimate how long a sculpture measuring just 12.5cm wide and 6cm tall takes to create. Given every intricate detail that has to be considered, paired with the truly unique design of the Odyssey Neo G9, the process was a labor of love for Jay. “I wished to fully replicate the monitor using clay,” assured Jay. “In order to achieve this, I needed to be sure to include as many of its details as possible and sculpted the work in precise proportion to the real product.” All in all, creating the replica of the full gaming setup – including the monitor, a model of professional gamer Faker, a computer, a desk and a chair – took a total of around 10 days. The unique design of the monitor meant that choosing a specific feature to highlight during the sculpting process was no easy process. But for Jay, a few features stood out to him immediately. “During sculpting, I wanted to highlight the impressive size of the monitor, which is 49-inches and filled my whole desk,” he noted. “The monitor has a 1000R curvature, one of the main things you just can’t miss about it, and when it’s turned on, its mind-blowing backlighting system changes color according to the colors on-screen. I just knew I had to highlight these things in my work.” Bringing the Unique Form of the Odyssey Neo G9 to Life While the end result is truly impressive, the sculpting process was not without its challenges. “The thing that took the longest was crafting the curvature of the Odyssey Neo G9,” said Jay. “I had to sculpt the curvature of the monitor slowly using a small knife – something that was definitely one of the most time-consuming steps throughout the whole process.” Thanks to Jay’s dedicated efforts, his clay replica boasts a perfect 1000R curvature, just like the real-life Odyssey Neo G9 monitor. “Along with its stand-out curvature, I wanted people to get a feel for its shiny finish that struck me so much when I first unboxed the monitor,” he noted. “To present this glossy white exterior as is featured on the product, I polished the surface of the clay to make it shine.” What’s more, the Odyssey Neo G9’s rear infinity core lighting and CoreSync is one of the most notable features of the monitor. CoreSync is the technology that automatically analyzes the color at the center of the screen and radiates the same color lighting from the back – and it wasn’t an easy feat to recreate this. “While it took a significant amount of time to fully represent the overall appearance of the monitor, the lighting in particular generated the most challenges during the whole process,” Jay recalled. “I spent a long time trying various methods before finding the best way to present this synchronous lighting capability. After learning about the different color settings in the lighting system of the real monitor, I decided to use LED lights with similar colors to mimic the system as closely as possible.” While this approach may seem simple enough, it wasn’t the only element Jay had to consider. “The most difficult challenge was in finding a material to cover the LED lights in order to let the light shine through,” said Jay. “I initially used clay to cover the light, but the lack of transparency didn’t allow the light through, and when I tried a thin white plastic film, I still faced the same issue. Finally, I decided to use lamination paper, as it is both thin and transparent, which covered the LED lights while still letting light through. I was very relieved that my hard work indeed paid off.” Taking the Monitor Experience to New Levels After replicating the monitor, Jay concluded that not only is the Odyssey Neo G9 a piece of technological innovation – it is also art. “Its appearance, the curved design and the unique backlighting system are what truly make it a piece of art,” noted Jay. What’s more, Jay’s viewers enjoyed the finished replica just as much as he did. “My viewers really like the work and even wanted to see more of the production process behind it.” With this astonishing clay replica, Samsung and Jay have brought the monitor category to life in ways never seen before – just as the Odyssey Neo G9 itself is a culmination of Samsung’s efforts to transform the gaming experience for players around the world. To see more about how Jay brought the Odyssey Neo G9 to life with clay, take a look at the video here. View the full article