Samsung Newsroom

Samsung Electronics once again showcased its unparalleled technical expertise and innovation at InfoComm 2023, North America’s largest audiovisual trade show. The event took place in Orlando, Florida, from June 14 to 16. Below are highlights from Samsung’s booth at InfoComm 2023. ▲ Samsung Electronics won a total of seven awards at InfoComm 2023. Everyday Sustainability With Samsung Signage Solutions Sustainability is at the core of Samsung’s innovative signage solutions. Samsung’s commitment to sustainability was recognized by System Contractor News (SCN), a leading audio and visual publication, with the Installation Product Awards for Most Innovative Sustainable Product Strategy, highlighting Samsung’s efforts to provide exceptional environmental strategy in the signage industry. In addition, The Wall All-in-One and 2023 Smart Signage (QMC Model) have become the first signage models to receive carbon footprint certifications from TÜV Rheinland.1 ▲ Samsung Booth visitors were welcomed by The Wall All-in-One, a 263-inch ultrawide 8K resolution screen, which played videos featuring Samsung’s sustainable future signage technologies. ▲ Scott Griggs, Managing Director of TÜV Rheinland, and Hyeong-gyu Park, Head of Enterprise PM Group for Samsung Electronics North America & LATAM, took part in the carbon footprint certification ceremony for Samsung’s new The Wall All-in-One and 2023 Smart Signage QxC Series. ▲ Samsung’s environmental strategy was awarded Most Innovative Sustainable Product Strategy in SCN’s Installation Product Awards. ▲ In an automotive showroom featuring The Wall, visitors could experience the enhanced contrast and increased brightness of the display and learn about the low-reflection film that minimizes light in different conditions. The Wall for Virtual Production: Redefining Virtual Content Creation One of the showstoppers at InfoComm 2023 was The Wall: a customizable modular display solution that offers high-resolution immersive viewing experiences. The screen has been used in diverse environments including traffic control centers, automobile design centers and product launch events. At this year’s event, Samsung collaborated with Lux Machina, a pioneer in virtual production and ICVFX (In-Camera Visual Effects), to showcase the capabilities of The Wall for Virtual Production. ▲ The Wall for Virtual Production enables studios to streamline content production by leveraging ultra-large LED walls and real-time visual effects technology (left). The Wall for Virtual Production can be stacked or hung on a wall (right). Empowering Businesses With Industry-Specific Display Solutions At InfoComm 2023, Samsung presented its ever-expanding lineup of display solutions for various industries, ranging from corporate and retail to education, sports, hospitality and beyond. ▲ The recently launched 130-inch LED All-in-One (IAC Model) for corporate display solutions captivated attendees with its convenient installation process — a pre-assembled frame kit allows users to install the display by simply hanging it on a wall. Samsung offers personalized options to help retailers meet customers’ unique needs — from kiosk solutions, now available on Windows OS, to touch displays. ▲ With enhanced usability and convenience through an all-in-one solution, Samsung Smart Signage products (QxC Series) received the 2023 Best of Show award from Digital Signage Magazine, the official media partner of InfoComm 2023. ▲ With no PC necessary, retailers can manage content, accept orders and process payments with ease using Samsung Kiosk. The solution received Digital Signage Magazine’s 2023 Best of Show award. At InfoComm 2023, Samsung continued to make strides in the education sector with its remarkable retail display solutions. The award-winning Interactive Display (WAC Model) based on Android OS was recognized as the Most Innovative Collaboration Product in SCN’s Installation Product Awards, empowering educators and businesses with its cutting-edge features, software and connectivity. ▲ The Interactive Display (WAC Model) once again won Most Innovative Collaboration Product in SCN’s Installation Product Awards. Samsung is one of the most recognized display solutions providers in the sports space, exemplified by the world-famous Infinity Screen at SoFi Stadium and the latest LED solutions at Citi Field and Minute Maid Park. At InfoComm 2023, Samsung showcased the Outdoor LED Signage XHB Series which received the BEST Awards for Outdoor Displays from audio and visual publication Commercial Integrator. ▲ With increased power efficiency compared to its predecessor, Samsung’s XHB Series offers an impressive peak brightness of 8,000nits, providing clear visibility under direct sunlight, and supports flexible installation options. ▲ Samsung displayed its commercial hospitality TV and projector solutions that enhance guest experiences, reflecting the increased interest in luxury and boutique design hotels. Samsung Electronics, a global signage market leader for 14 years, has catered to the unique needs of various industries, pushing the boundaries of visual excellence and customer satisfaction through its display and signage solutions. Through InfoComm 2023, Samsung reaffirmed its position as a commercial display market leader. Samsung will continue to redefine visual experiences across industries through exceptional signage solutions. ▲ Samsung received the rAVE 2023 Readers’ Choice Awards for Favorite Display Brand. ▲ InfoComm 2023 was held at the Orange County Convention Center in Orlando, Florida. 1 TÜV Rheinland is a globally recognized testing body based in Cologne, Germany that provides quality and safety certifications across multiple industries. View the full article

Samsung Electronics held its latest Unbox & Discover 2023 on June 6 in Sao Paolo, Brazil, introducing the latest Smart TV and Soundbar portfolio alongside an exciting collaboration with the e-Sports giant, LOUD. This partnership is set to connect Brazilian gaming fans with the latest in e-Sports and provide ultimate gaming experiences through the all-new Neo QLED 4K Gaming TV. ▲ WW Kim, President of the Consumer Electronics Division at Samsung Electronics Brazil, welcomes attendees to Unbox & Discover 2023 At the core of Samsung’s partnership with LOUD is the concept of providing screen options that match the preferences of every user — a goal that is also at the heart of the new 2023 TV and display solutions portfolio. There is something for everyone in Samsung’s latest lineup: From the Neo QLED 8K category that features the apex of screen technologies for revolutionary viewing experiences to the Crystal UHD TV that marries ultra-high-resolution screen quality with design elegance. ▲ Samsung Brazil’s collaboration with LOUD will feature two squads of e-Sports athletes as well as influencers representing Samsung in various competitions and events Bringing Brazilian Fans Closer to the Community They Love Featuring screen technologies for optimized gaming performance, Samsung’s TV lineup helps game enthusiasts all over the world make the most out of the games they love. As such, it’s a natural choice for Samsung to partner with Brazilian professional e-Sports and entertainment organization LOUD to help gamers access even more of their favorite titles. The partnership is set to showcase a range of focused campaigns and exciting activations with two squads of local gaming influencers going head-to-head at fan-favorite games made even more compelling with the outstanding performance of Samsung’s latest TVs and monitors. The Neo QLED Gaming TV squad will consist of pro gaming athletes from LOUD’s VALORANT team while the Odyssey Squad will include local League of Legends influencers. Unique Functionality for Fluid Display Experiences Another highlight from Unbox & Discover 2023 was the announcement of the Samsung Neo QLED 4K Gaming TV (QN90C), a new member of the Neo QLED 4K lineup available in 43-, 50-, 55- and 65-inch models. Fitted with an enhanced Neural Quantum Processor 4K that features AI and 20 neural networks exclusive to Samsung and a Super Ultra-Wide screen available in multiple formats, users can enjoy premium gaming experiences even when upscaling content. With up to 144Hz1 in the 43- and 50-inch models, the TV’s panel Mini LEDs create the ideal viewing environment to watch and play with maximum fluidity. The Motion Xcelerator Turbo Pro2 feature also ensures high performance during matches, with low response time and 4K images on any of the four HDMI 2.1 ports. ▲ An illustrative concept image of the all-new Neo QLED 4K Gaming TV QN90C The Neo QLED 4K Gaming TV’s processor converts any SDR content to HDR using Deep Learning technology, ensuring all scenes feature accurate luminosity and brightness. In addition, FreeSync Premium Pro2 and Quantum Dot technologies deliver 100% color volume,3 while Dolby Atmos4 technology paired with Sound in Motion Plus2 offers truly immersive sound. Alongside these functionalities, the NeoSlim Design2 of the TV ensures cinematic, distraction-free gameplay experiences. “I got to know about gamers and the products that serve both users looking for high-investment hardware and those who want more affordable options. The highlight of the event was LOUD’s sponsorship announcement with Samsung,” said Raphael Batista of Meu PlayStation. Paulo Barba of Barba Sou Eu added, “There was also a lot of emphasis on the gamers’ part, and I was happy to know that the presence of the Gaming Hub is so relevant today.” The Next Evolution of Samsung Smart TVs and Display Solutions  ▲ Unbox & Discover 2023 in Brazil introduced the latest TV and display products from Samsung, including interactive hands-on experience zones. Apart from the Neo QLED 4K TV, Samsung’s Unbox & Discover 2023 showcased other products from the latest 2023 Smart TV and Soundbar product line, including the Neo QLED 8K, Samsung OLED and QLED TVs and Crystal UHD 4K models. A major highlight of the lineup, the Samsung Neo QLED 8K5 features cutting edge innovation for large screens with outstanding sound performance from Dolby Atmos. The 85-inch model (QN900C) features groundbreaking Mini LED technology, 64 AI-powered neural networks in its Neural Quantum Processor 8K6 and SDR to HDR conversion for upscaling. The Samsung OLED 4K (S90C) features 20 neural networks for optimal image upscaling and an AI-powered Neural Quantum Processor 4K that scans and improves on-screen brightness and depth for lifelike, 3D viewing experiences. Among the new models announced as part of the UHD lineup, the Crystal UHD 4K (CU8000) is a stand-out Smart TV featuring Dynamic Crystal Color for new levels of color display in ultra-high resolution. Samsung also showcased the latest smart features of its Lifestyle line, including the all-new 2023 models of The Frame, The Serif and The Sero TVs as well as The Freestyle and The Premiere projectors. ▲ Unbox & Discover 2023 attendees learn about all the latest innovations and products. A Step Forward Into the Future of the Samsung Smart TV Unbox & Discover 2023 attendees expressed excitement around the announcements, with many looking forward to experiencing the latest products and innovations set to bring premium viewing, gaming and entertainment to users of every lifestyle in the coming year. ▲ Unbox & Discover 2023 visitors receive first-hand information about the latest products. “Samsung continues to bring new premium devices, offering more consumers the opportunity to choose between a Neo QLED or an OLED,” said Dante Baptista of Terra. “Samsung is truly consolidating its complete offering within the Smart TV space,” agreed Jacson Boeing of Mundo Conectado. “My experience with the S90C showed it to be a superior OLED product, further establishing Samsung’s leadership across many industry segments.” Junior Nannetti of Loop Infinito echoed the excitement for the latest announcements. “This moment is an important one for the OLED segment as we are seeing industry leader Samsung enter,” they noted. “Ultimately what this does in the long run is offer consumers the power of choice.” Stay tuned to Samsung Newsroom for the latest on Samsung’s all-new 2023 Smart TV and Soundbar lineup. 1 The refresh rate of the display will adjust based on the type of content or game being viewed. 2 Feature names may differ across regions. 3 The maximum brightness may vary depending on the model and size of the TV. Verband Deutscher Elektrotechniker (VDE) has officially recognized Samsung’s QLED TV as the first TV in the world capable of producing 100% of the available color volume. Samsung’s QLED TVs are based on Quantum Dot technology. 4 To experience this, users must connect their Soundbar to their TV via HDMI cable, purchased separately. Wireless Dolby Atmos via Wi-Fi works with select Samsung 2022 TVs. 5 The Neo QLED 8K portfolio includes the QN900C model, available in a 85-inch version, the QN800C model, available in 65-, 75- and 85-inch versions and the QN700B model, available in a 55-inch version. Playback of 8K materials can vary by 8K streaming, connectivity and other decoding standards. 6 Viewing experience may vary by content type and format. Upscaling may not apply to Computer and Game Mode. View the full article

Samsung Electronics today announced that Pixar Animation Studios has mastered its new animated film “Elemental” — released globally on June 16 — as 4K theatrical High Dynamic Range (HDR) content available exclusively on Samsung Onyx, the world’s first Cinema LED screen. Those who view the film at an Onyx theater will enjoy a more captivating and vibrant viewing experience through next-generation picture quality with 4K theatrical HDR.1 Samsung Onyx, the world’s first Digital Cinema Initiatives (DCI)-certified cinema display for theatrical exhibition, is an LED screen that provides exceptionally vivid color and the most detail-rich content. It transcends the traditional projector-based systems that have been the industry standard for more than 100 years by overcoming limited contrast ratio and brightness, delivering millions of additional colors that traditional projection does not. Pixar, an Academy Award® winning animation studio, mastered the film in 4K theatrical HDR to exemplify its bright, sharp, rich and detailed imagery, extending beyond the capabilities of Standard Dynamic Range (SDR) theater-based projectors. Additionally, Pixar pairing its reach with Samsung’s visual technology expertise has resulted in the largest cinema LED presence of any brand in the theatrical space. Moviegoers can enjoy 4K HDR mastered “Elemental” exclusively on Onyx screens. “Pixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,” said Dominic Glynn, Senior Scientist at Pixar. “With Onyx, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar’s most ambitious work to date. HDR cinema delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.” Starting with “Elemental,” Pixar plans to continue mastering 4K HDR content for Samsung Onyx to ensure the film is viewed the way creators intended for the best possible viewer experience. “With Pixar’s new movie, we present 4K HDR content exclusively on cinema LEDs for the first time in the industry,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to actively expand partnerships in the movie industry based on our leading LED technology innovation that expresses accurate image quality and vivid colors not available anywhere else.” Samsung Onyx can accommodate virtually any venue configuration while delivering unparalleled picture quality, technical performance and reliability beyond that of traditional projector-based operations. The extraordinary display combines 4K resolution, HDR picture quality and 300nit peak brightness — nearly six times greater than standard projector technologies. Starting with the world’s first cinema LED screen at Lotte Cinema World Tower, Seoul in July 2017, Samsung has now supplied Onyx screens to 120 movie theaters around the world. About Pixar Animation Studios Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. The Northern California studio has created some of the most successful and beloved animated films of all time, including “Toy Story,” “Monsters, Inc.,” “Cars,” “The Incredibles,” “Ratatouille,” “WALL•E,” “Up,” “Brave,” “Inside Out,” “Coco” and “Turning Red.” Its movies and technology have won 40 Academy Awards® and the films have grossed more than $14 billion at the worldwide box office. “Elemental,” Pixar’s upcoming 27th feature, releases in theaters June 16, 2023. 1 The availability of “Elemental Mastered for Onyx” may vary by region and theater. View the full article

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Samsung Electronics today announced its new digital signage lineup at InfoComm 2023, North America’s largest audiovisual trade show, taking place in Orlando, Florida from June 14 to 16. “Technology is a vital part of any business, and the innovative signage lineup we’re showcasing at InfoComm empowers businesses across industries to grow,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The newest addition to The Wall lineup is especially exciting, making production faster and easier in TV, film and other creative industries.” Introducing The Wall for Virtual Production At InfoComm, Samsung unveiled a new dedicated display, The Wall for Virtual Production (IVC Model), which will be available globally starting from today. Virtual production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production leads the market in the application of this technology. The Wall for Virtual Production’s LED display features pixel pitch options of P1.68 and P2.1, dedicated studio frame rates (23.976, 29.97 and 59.94Hz) and genlocking, which can synchronize the screen with a camera’s video signal. The display also boasts a refresh rate of up to 12,288Hz, a max brightness of 1,500nits, a 35,000:1 fixed contrast ratio (for P2.1) and up to 170-degree wide viewing angles. All these new features combine to enable an unprecedented level of picture quality for virtual content. The Wall for Virtual Production is based on modular technology, allowing for a variety of installation options for different production environments and needs, ranging from a perfectly flat screen to up to 6,000R curvature. It can also be hung or stacked with other screens, and it is designed to be resilient to the dust and particles that are common in production environments. The integrated Virtual Production Management (VPM) solution and the intuitive interface it provides make it easy to manage the screen and facilitate the highest-possible picture quality. To display colors as accurately and consistently as possible, The Wall for Virtual Production also features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. The VPM is also capable of detecting and resolving any potential LED-related issues. At InfoComm, Samsung will be collaborating with Lux Machina, a pioneer of virtual production and modern ICVFX (In-Camera Visual Effects), to showcase The Wall for Virtual Production in actual use. Lux Machina has implemented technology like this in television series like “The Mandalorian” and “House of the Dragon,” as well as in broadcast events like the League of Legends World Championship, NFL Honors and The ACM Awards. “The Wall has been designed for virtual production,” said Zach Alexander, President of Lux Machina. “With a high refresh rate, true color representation and a wide viewing angle, we believe that display technologies like this could help usher in the next generation of visual effects, making it much easier for studios to deliver high-quality virtual production projects.” Samsung is also working with Wētā FX as a technical partner. Wētā FX is a New Zealand-based digital visual effects company that has produced visual effects for some of the highest-grossing films ever made, such as “The Lord of the Rings” series, “Avatar” and “Avatar: The Way of Water.” “Samsung’s The Wall for Virtual Production provides excellent color rendition and picture quality, and with the screen properties and black levels, one is able to control the precision of light it sends into a volume with ease. We look forward to working with the innovative team at Samsung and seeing how new techniques and capabilities can improve the experience for our storytellers,” said Kimball Thurston, CTO of Wētā FX. The All-New Samsung QxC Series Crystal UHD Signage In addition to The Wall, Samsung is introducing its full lineup of 20 new models in the globally available QxC Series Crystal UHD Signage Series. The displays feature significant upgrades in design and performance for unparalleled features and picture quality in any commercial environment. The QxC lineup includes five QHC displays with 700nits of brightness (75”, 65”, 55”, 50” and 43”), eight QMC displays with 500nits of brightness (98”, 85”, 75”, 65”, 55”, 50”, 43” and 32”) and seven QBC displays with 350nits of brightness (98”, 85”, 75”, 65”, 55”, 50” and 43”). The bezels on the QxC series are consistent and even on all four sides of the display, using the same thickness and dimensions to create a symmetrical design. The VESA mounting holes are in the center of the displays to ensure secure mounting. The series is 28.5mm thick, 40% slimmer than the previous model.1 All QxC displays offer an easy and intuitive new user interface, 4K UHD resolution, Tizen 7.0 for optimized performance of web services and industry-leading durability. SmartView+ wirelessly connects the displays to up to six devices at once, while anti-glare panels minimize light reflection for an unimpeded viewing experience. Plus, all QxC models have an Eco Sensor that can detect the brightness of the surrounding environment and optimize the brightness of the display accordingly. Samsung Ushers in the Era of All-in-One LED Displays Samsung is also unveiling the LED All-in-One (IAC Model), a 130-inch full HD LED screen with a 16:9 aspect ratio. Its pre-assembled frame kit allows users to install the display simply by hanging it on a wall. The LED All-in-One has a slim 56mm design (up to 64mm with the Slim Fit Wall Mount). The screen provides 1,000nits of peak brightness and a 3,840Hz refresh rate, resulting in stunning video quality. The built-in Samsung S-Box has support for integrated media play and Microsoft 365, delivering the latest commercial tools to make the most out of the large LED display in business environments. Industry-First Carbon Footprint Certification From TÜV Rheinland Separately, Samsung Electronics announced that its 2023 Smart Signage lineup has earned a series of certifications for environmentally preferable products from highly recognized institutes in Germany and the U.S. The 2023 Smart Signage (QMC Model) and The Wall All-in-One (IAB Model) have become the first signage models to receive a product carbon footprint certification from TÜV Rheinland, a global testing body. Established in 1872 and headquartered in Cologne, Germany, TÜV Rheinland provides quality and safety certification services to multiple industries. The organization calculates its carbon footprint certification by evaluating the amount of greenhouse gases generated throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. The certification from TÜV Rheinland follows another recent and notable recognition for Samsung from the Carbon Trust.2 The 2023 Smart Signage (QMC Model) has also earned an ENERGY STAR 8.0 certification from the Environmental Protection Agency for its energy efficiency and an Electronic Product Environmental Assessment Tool (EPEAT) certification in recognition of its eco-conscious efforts, such as its recycled plastic use. Samsung looks forward to seeing its peers, customers and partners in person at booth #1143 at InfoComm 2023. To learn more about Samsung’s visual display products, please visit: https://displaysolutions.samsung.com/main/index. 1 98-inch model excluded. 2 Samsung’s 2023 Neo QLED Achieves ‘Reducing CO2’ Certification From the Carbon Trust – Samsung Global Newsroom View the full article

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Samsung Electronics announced the global launch of the Odyssey OLED G9, expanding the Odyssey OLED gaming monitor lineup to offer consumers a wider range of gaming monitor options. Samsung Odyssey OLED gaming monitors are now available in three types: two 49-inch Odyssey OLED G9s with a 32:9 ratio (Model Name: G95SC, G93SC) and a 34-inch Odyssey OLED G8 with a 21:9 ratio (Model Name: G85SB). ▲ The Odyssey OLED lineup now includes G9 All three Odyssey OLED gaming monitors deliver vivid colors and precise contrast through dimming control at a self-emitting pixel level. At the same time, its rapid 0.03ms (GtG) response and AMD FreeSync Premium Pro enable more exhilarating and responsive gameplay. ▲ Core Lighting+ leverages advanced lighting technology to expand the screen experience and enhance immersiveness The “Slim Metal Design” within a metal frame and “Core Lighting+” make your gaming space sleek and attractive. The advanced lighting technology on the back of the monitor matches the colors on screen and delivers more dynamic content, bringing every gaming experience to life. To provide unrivaled, breathtaking picture quality, G95SC and G85SB feature Neo Quantum Processor Pro and Neo Quantum Processor. Using these technologies, the Odyssey OLED gaming monitors adjust brightness and contrast while AI Upscaling automatically enhances lower-resolution content to take full advantage of the screen. As a result, the monitor can express a wide variation of hues and depth, pixel by pixel. Plus, Smart Hub and Samsung Gaming Hub allow users to enjoy OTT services and cloud games more conveniently. The world’s first dual QHD OLED gaming monitor, Odyssey OLED G9 joins the lineup to open a new era of OLED gaming. Take a look at the infographic below to learn more. View the full article

Samsung Electronics today announced the global launch of the Odyssey OLED G9 gaming monitor (G95SC), which has been enhanced with next-level AI upscaling technology.1 Building on the success of last year’s Odyssey OLED G8 (G85SB), the new monitor joins the lineup to open a new era of OLED gaming. “Last year, Samsung addressed the demands and expectations of even the most experienced gamers with the launch of the Odyssey OLED G8,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “With the introduction of the Odyssey OLED G9, equipped with unrivaled picture quality, we are excited to offer our customers these powerful gaming monitors and raise the bar for OLED gaming.” Measuring 49 inches in size with a 1800R curvature, the Odyssey OLED G9 is the first OLED monitor to offer Dual Quad High Definition (DQHD; 5,120 x 1,440) resolution with a 32:9 ratio. The large and wide screen ratio enable users to lose themselves in super-ultrawide vistas — equivalent to two QHD screens side by side. At the same time, its rapid 0.03ms gray-to-gray (GtG) response time and 240Hz refresh rate offer players a competitive edge. The addition of the Neo Quantum Processor Pro sets the Odyssey OLED G9 apart from other OLED gaming monitors. Using a deep learning algorithm, it intelligently analyzes images and automatically upscales to adjust brightness while amplifying contrast. This enables the monitor to restore each detail and deliver the most brilliant images, pixel by pixel. AMD FreeSync Premium Pro further enhances the Odyssey OLED G9’s super smooth gameplay experience. With DisplayHDR True Black 400, the monitor delivers incredible details and vivid colors regardless of the game being played or the content the user is watching. The Odyssey OLED G9 features a slim design housed within a sleek metal frame. On the back of the monitor is the much-loved CoreSync and Core Lighting+ which uses advanced lighting technology to match the colors on-screen, making content more immersive and bringing the gaming experience to life. Built-in stereo speakers complement on-screen content with crisp sound. Unrivaled Choice on a Detailed, Vivid Display Equipped with Samsung Gaming Hub2 and smart TV apps, the Odyssey OLED G9 provides access to streaming, gaming services and entertainment all in one place. Users can watch their favorite shows from leading OTT (over-the-top) service providers without a connection to a PC or mobile device.3 Samsung Gaming Hub also enables users to discover and play games from partners such as Xbox Game Pass and NVIDIA GeForce Now — all without downloads or storage space requirements. The Multi View offering allows users to take full advantage of the large display by enabling game play on up to two screens at once. This means that gamers now can enjoy multitasking without the hassle of a multiple-monitor setup. The Odyssey OLED G9 offers a variety of convenient functions and features that provide an optimized experience whether gaming or viewing. Versatile connectivity options, including HDMI 2.1 and Micro HDMI 2.1, Display Port 1.4 and Auto Source Switch+, create cleaner connections from one central USB hub while providing a seamless experience regardless of the content source. The Height Adjustable Stand (HAS) enables users to find the perfect gaming or viewing position, regardless of what they are playing. To offer a well-rounded lineup that meets users’ various needs, the Odyssey OLED G9 series also includes the G93SC model, which features the same powerful OLED performance while catering to those who prefer a solution without the Gaming Hub or smart TV offerings. The Odyssey OLED G9 (G95SC) will be available for purchase worldwide from June 12, 2023, with launch schedules varying by region. The G93SC model will be available globally from Q3 2023. For more information about Samsung’s Odyssey OLED monitors and the full Odyssey lineup, please visit Samsung.com. To celebrate the launch of a new model, Odyssey Cup will be held on Samsung Odyssey Twitch channel on June 22, bringing 100 global gamers to Fortnite tournament. Specifications Model Odyssey OLED G9 G95SC G93SC Display Size 49-inch, 32:9 ratio Resolution Dual QHD (5,120 x 1,440) Panel OLED Curvature 1800R SoC Neo Quantum Processor Pro – HDR VESA DisplayHDR True Black 400 Brightness (Typ.) 250nits Gaming Response Time 0.03ms (GtG) Refresh Rate 240 Hz Sync Tech AMD FreeSync Premium Pro + VESA Adaptive Sync Gaming Hub O – Game Bar O – Smart Smart TV Apps O – IoT Hub O – Voice Assistance O – Design Color Silver Metal Lighting CoreSync & Core Lighting+ Stand HAS / Tilt / VESA Usability Interface 1 DP(1.4) / 1 HDMI(2.1) / 1 Micro HDMI(2.1) / USB Hub 1 DP(1.4) / 1 HDMI(2.1) / 1 Micro HDMI(2.1) / USB Hub Built-in Speaker Yes (5W x 2) Yes (5W x 2) Multi View O – Remote Control In-Box (USB-C charging) – 1 Launch schedule will vary by region. 2 Samsung Gaming Hub only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud games can be accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners. 3 Internet connection required. View the full article

Select Samsung Smart TV and Smart Monitor owners will now gain access to nearly 3,000 games as Antstream Arcade and Blacknut have been added to the Samsung Gaming Hub partner lineup, with the rollout starting today. Samsung makes it easy for players of all ages to find content and choose apps from industry-leading game streaming partners: Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, and now over 1,400 games with arcade classics from Antstream Arcade, and over 500 premium family titles and exclusive games from Blacknut.1 “Samsung Gaming Hub offers players more ways to access the titles they love and discover new ones to play from our game streaming partners, no console required,” said Mike Lucero, Head of Product Management for Gaming at Samsung Electronics. “With Antstream Arcade and Blacknut, we’ve made games even easier to jump into. Now all you need to do is pick up your Samsung TV remote to enjoy great games like ‘Pac-Man’ and ‘Who Wants to be a Millionaire?’, or pair your Bluetooth controller to access thousands of world-class games across genres. With more games and more ways to play, there has never been a better time to play games on Samsung Gaming Hub.” Antstream Arcade is the world’s largest cloud retro gaming service that provides players access to over 1,400 classic games and 500 mini-challenges. Play classic arcade games like “Galaga,” “Dig Dug” and “Double Dragon” through your Samsung Smart TV or Monitor via the Samsung Gaming Hub. Antstream Arcade is currently offering 12 months of access to the platform for $12 (or £12 or €12 depending on the region), a significant discount to play the platform’s extensive catalog of retro games. “Antstream Arcade delivers the best retro arcade video game streaming experience, and we’re proud to align with strong partners like Samsung Gaming Hub that can help us reach more players,” said Steve Cottam, CEO of Antstream Arcade. “We’ve experienced firsthand the excitement people have playing the games of their youth and sharing those games with the next generation of gamers.” In celebration of the launch, Antstream will be running a Samsung global tournament on the classic platformer spin master for a chance to win a lifetime subscription of Antstream and enter a prize draw to win one of three annual subscriptions. Anyone can enter the tournament at antstream.com. Blacknut is an online video game streaming service that offers instant access to hundreds of games. With a monthly subscription, players can choose from more than 500 premium games for the whole family, five simultaneously accessible player profiles and a game library available on a variety of screens. Curated and equipped with optional parental controls, the Blacknut gaming catalog also offers a wide range of options for younger users. A separate pin-protected profile allows junior gamers to delight in options such as Outright Games’ great adventures based on the most beloved children’s TV Shows including “PAW Patrol”2 and the “Gigantosaurus” series. Exclusively for Samsung consumers, thanks to its incorporation into the Samsung Gaming Hub, Blacknut will offer new users a 15-day free trial3 to explore the catalog and play any of its 500+ premium video games on select 2022 and 2023 Samsung TVs. “Blacknut is thrilled to partner with Samsung Gaming Hub and introduce our catalog to the popular game streaming platform,” said Nabil Laredj, VP, Business Development & Licensing at Blacknut. “With over 500 games and options for everyone, we are excited to be able to bring cloud gaming to the whole family in a whole new way.” Samsung Gaming Hub returns to Summer Game Fest in Los Angeles next week with more games, more screens and more ways to pick up and play than ever before — giving players a wider variety of choices in how they want to play. Antstream Arcade and Blacknut will be featured at the Samsung Gaming Hub booth, alongside Samsung Gaming Hub game streaming partners Xbox, NVIDIA GeForce Now, Amazon Luna and Utomik. 1 Service availability for partners may vary by region. Antstream and Blacknut will be available in the U.S., Canada, U.K., Germany, France, Spain, Italy and Brazil. 2 PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd.) Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. — GIGANTOSAURUS TV SERIES. © CYBER GROUP STUDIOS. All trademarks and copyrights are property of their respective owners. All rights reserved. 3 Until August 30, 2023, only available for new subscribers to Blacknut joining on the Samsung Gaming Hub. View the full article

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Since its launch in 2017, Samsung Art Store has been at the forefront of driving significant changes in the way we experience and appreciate art. With vast collections of artwork, The Frame and the Art Store offer different ways for consumers to enjoy diverse forms of artwork from the comfort of their homes. Street art — which often incorporates elements of its surroundings and nature — has been finding its place in digital media as display technology and picture quality have rapidly evolved in recent years. Through partnerships with artists like Logan Hicks, Samsung Art Store has been bridging the gap between public art and everyday consumers, bringing intricate details, expressions and impressions closer to users than ever. Samsung Newsroom had the privilege of connecting with Logan to discuss his creative process and inspiration and how his partnership with Samsung Art Store helped push the boundaries of his craft. Logan Hicks is a highly acclaimed artist based in New York, renowned for his intricate photorealistic urban landscapes. By using multiple layers of stencils, he seamlessly blends urban aesthetics with extreme precision and detail.  ▲ Logan Hicks’ artistic process (video courtesy of Logan Hicks) Inspiration and Influences: From Baltimore to California and Beyond Q: Could you tell us a bit about yourself and your career as an artist? How did you come to work with stencils? After running a successful commercial screen printing business, I decided to focus on my art and moved from Baltimore to California. I tried hand-cut stenciling and fell in love. The process is similar, but stencils are painstaking and not exact. I embraced this challenge and learned to create deep detail with multiple layers. ▲ Logan Hicks Q: What is your passion that inspires your art? Travel is both my inspiration and antidepressant. Seeing new countries, people, places and cultures has always helped keep my eyes open to how utterly fantastic the world is. After I travel, I am always excited to get back into the studio. I also find a lot of inspiration in New York City. The way the city changes throughout the day and year — it has a life of its own. During the pandemic, it was especially interesting to see a vibrant city empty. It was eerily beautiful. Q: Could you walk us through your artistic process from the photographs you start with to the final product? I don’t usually go into detail about my process just because it’s easy to confuse the process for the product. About 75% of my time making art is the laborious process of image preparation, stencil cutting, bridging the stencils, etc. To explain briefly, I take photos, break them down into various levels of contrast, cut them out, spray them on top of each other and then carefully paint the lights. My stencils aren’t the kind that you can just roll over a solid coat of paint — I slowly bring out the image with small sprays of paint that I build up. Q: What is your favorite step in your artistic process? My favorite step is creating and choosing a mood for my artwork. Will my scene be exacting or painterly? Will it depict the solitude of the evening or the vibrancy of a bright day? One set of stencils can be painted in many ways, and I like figuring out which one is best. Q: What partnerships have you worked on over the years that stand out to you? I find that the most successful partnerships are the ones that have the least direction, at least for me. Finding a company that grants freedom to do what I want is paramount for a successful collaboration. A few that come to mind are the Bowery Wall I painted for the Goldman family in New York and a partnership with Porsche for their electric car at Scope Art Fair. Logan Hicks X Samsung Art Store Q: Why did you choose to partner with the Art Store? An artist only has two reasons to continue: to make art and to present the art to an audience. For me, Samsung Art Store was an outlet to showcase my art — it was a new approach to displaying my art, and for that reason, I found it interesting. Living spaces these days continue to get smaller and smaller, so I saw this as a way of sharing multiple artworks instead of hanging them on limited walls. Q: How does displaying your work on The Frame compare to other media you’ve worked with (e.g., canvas, brick/concrete walls, billboards)? Good art should be able to translate to various mediums: canvas, walls or digital. The Frame was an interesting platform just because you don’t have control over where it will be hung or what household will download what artwork — it was fun to find out which of my pieces had the most universal appeal. When you make work for a specific location (like with a mural), you have to consider the neighborhood, lighting, surface of the wall, etc. The success of a mural is based on your ability to adapt to the environment. With The Frame, though, it was a case of plucking those works off the wall and putting them into a digital space — the attention was 100% on the artwork that was created instead of the environment that it lives in. Q: How does your signature technique of blending colors through aerosol contribute to the visual appeal of your work when displayed digitally? I hope the audience can appreciate my work on multiple levels. For example, you only observe the subject matter at a distance before you start noticing the details as you get closer. Once you’re inches from it, the execution becomes clear — from the way the colors blend to the tiny dots of aerosol paint that make up the surface of the image. My work has nuances that are difficult to see on traditional digital displays. I’ve been happy with how the matte display of The Frame picks up details of the spray paint and the subtle color changes. The display offers the opportunity to experience the work from various distances as if it exists on a wall or canvas. Q: You already have experience in creating large-scale murals worldwide in places like Istanbul, Miami, Baltimore, New York, Tunisia, Paris, etc. How does the Art Store partnership expand the global reach and accessibility of your work to audiences beyond that? I easily forget that 99.9% of the world won’t have the opportunity to see my work in person. When I paint a mural, it’s usually in larger metropolitan areas and in cities where I already have some sort of connection. So, I like to extend my reach to people who may not live in the places I paint. With this approach, someone in the rural outback of Australia has access to my pieces just as someone in the heart of Manhattan does. Q: What are your top three picks you would recommend to consumers to display on The Frame? Please give us a very brief explanation of each. ▲ The Entrance, 2019 This painting is the front of Monet’s house. I visited Monet’s Garden for the first time and instantly felt like I was in a different land — flowers surrounded me like a green fog, and the smell of flowers filled the air. Standing in front of Monet’s house, I imagined what it would have been like to live there. I think about how this was what Monet saw every morning as he walked the garden and returned to his house. ▲ Giverny, 2019 This piece is also from Monet’s Garden. What I loved the most about the garden is that it’s very rare that you can stand in the same place where a masterpiece was created. I’ve grown up seeing Monet’s paintings in my art history books, on TV and in movies. But when I visited the garden, I realized that I was in the painting. I was standing where Monet once stood as he painted, and suddenly his artwork made more sense to me. Of course, he painted his garden! How can you visit heaven and not memorialize it in a painting? ▲ Axon, 2018 I have a soft spot for Paris: the culture, food, art and architecture. I love it all. This painting is a scene that you see when you walk outside the Gare De Lyon train station. I can remember when I took the photo that I used as inspiration for this piece. My friend asked me, “Why would you take a picture of the street? It’s ugly. It is the train station that is beautiful.” The wonderful thing about being a tourist is that everything is new and fresh. To me, the street was just as beautiful as the train station. That is the power of a good painting — it can enchant the most boring scenes. The Intersection of Technology and Creativity Q: As an artist known for your traditional artistic techniques, how do you navigate the intersection between traditional art forms and the digital world? Art is a language, and learning to speak it in different arenas is critical to the success of an artist. I don’t put too much thought into what is traditional and what isn’t. I just try to consider what the work will look like scaled down to the size of The Frame. I try to think about what pieces have enough complexity to remain on the screen in someone’s space for an extended period. Q: What unique opportunities does the digital art platform offer for artists like yourself? The main opportunity I see for the digital space is access to a new audience. Someone may not spend thousands on my painting, but they may download an image of it. I’d like to think that sometimes that may even translate into someone then going out and buying a physical copy of a painting. It’s also a great way to reach an audience that does not traditionally go to galleries. Art is most successful when people can see a little bit of themselves in it, regardless of whether that is a feeling, experience, thought or mood. That isn’t limited to an art museum attendee. Finding people and connecting with them through art is something that can be done on a much larger scale through a digital platform. I love the opportunity to reach new audiences who may not have appreciated art before. The art world can sometimes be guarded; The Frame gives new fans an opportunity to consider living with art. Visit the Samsung Art Store in The Frame to explore more of Logan Hicks’s collection. View the full article

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Samsung Electronics today announced the global launch of its full 2023 Smart Monitor lineup.1 The new M8, M7 and M5 Smart Monitors (Model Name: M80C, M70C, M50C) from Samsung enable users to tailor their monitors to their unique styles and needs, as they watch, play and work. “We are raising the bar for Smart Monitors globally with our new lineup and especially our enhanced M8 model,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Within a single monitor, users can enjoy the best of entertainment and gaming, productivity, design and personalized convenience and comfort.” Elegant Designs for Every Style and Space The full lineup is comprised of nine versatile monitors to meet the needs and styles of a wide range of users. The M8, M7 and M5 Smart Monitors come in a variety of colors and sizes. The M8 and M7 models are available in 32-inches, while the M5 model is available in both 32- and 27-inches. The M8 with UHD resolution and 400nit brightness is available in Warm White, Daylight Blue, Sunset Pink and Spring Green options. The M7 with UHD resolution and 300nit brightness comes in Warm White while the M5 with Full HD resolution comes in a sleek Black or White. Introduced with a new Iconic Slim Design, the M8 and M7 models are super slim, measuring 11.39mm at the thinnest point on the monitor. To elevate the look of the monitor and the room surrounding it, an organic, chic herringbone pattern has been applied to the back of both the M8 and M7 models. The height-adjustable stand with tilt support helps M8 users adjust the angle whenever they need to, while creating a clutter-free environment. The screen can also pivot 90 degrees to reduce the fatigue of scrolling down long files. Monitors That Redefine Smart Entertainment The 2023 Smart Monitor M8 has received multiple upgrades and feature enhancements from the previous generation. Thanks to 4K resolution, HDR 10+2 and 400nit brightness, the M8 delivers brilliant, vivid pictures to offer the best of smart entertainment in a monitor. M8 users can enjoy easy access to Samsung Gaming Hub,3 the all-in-one streaming platform, as well as Smart Hub for services such as Prime Video, Netflix and YouTube. Both the M8 and M7 also support color coverage up to 99% sRGB color gamut to bring all content to life in brilliant color for designers and creators. Upgraded Monitors for Maximum Productivity The 2023 lineup has been enhanced to make remote work seamless and effortless. The PC-less workspace allows remote access by wirelessly connecting to and mirroring PCs. The M8 has a magnetic and removable camera so users can connect wirelessly with no additional purchase necessary. Its SlimFit camera4 supports FHD resolution and video conferencing features. Users can now connect to Google Meet and other apps while leveraging Auto Framing5 capabilities for more effective meetings. Additionally, Multi View has been upgraded and now allows you to use Microsoft 365 and the Browser app in full-screen mode to reduce switching between apps.6 To enhance the interface of all the 2023 Smart Monitors, mouse and keyboard control functionalities have been added to many apps, including SmartThings and Smart Hub. Users can now maintain full control, while exploring their favorite content without needing a remote. Next-Level Monitors With New Personalized Features Users can easily control all their in-home IoT devices from a single monitor thanks to the built-in IoT Hub, supporting Zigbee and Thread.7 The M8 and M7 both include built-in voice assistants, including Bixby and Amazon Alexa,8 enabling users to control the monitor with their voice. Far-field voice is also supported in the M8 and M7 models with a built-in mic, allowing users to speak directly to the monitor. The new My Contents feature, now available across the 2023 Smart Monitor lineup, allows users to quickly access helpful information. When the monitor is on standby mode and detects a registered smartphone through Bluetooth Low Energy (BLE), the screen lights up with the user’s photos, weather and more at a glance. The monitor resumes standby mode when the smartphone is out of range. Specifications Model M80C M70C M50C Display Screen Size 32” 32” 32”, 27” Flat / Curved Flat Aspect Ratio 16:9 Resolution 3,840 x 2,160 (UHD) 3,840 x 2,160 (UHD) 1,920 x 1,080 (FHD) Brightness (Typical) 400 cd/㎡ 300 cd/㎡ 250 cd/㎡ HDR Yes (HDR 10+) Yes (HDR 10) Yes (HDR 10) Refresh Rate 60Hz Response Time 4ms (GtG) Contrast Ratio 3,000:1 (Typ.) Smart Smart Feature VOD (Netflix, Youtube, etc), Gaming Hub, Workspace, My Contents Mobile Connection, Video Communication (Google Meet) Voice Assistant Yes (Far Field Voice) – IoT Hub O (Built-in, Zigbee/Thread) O (Dongle support) O (Dongle support) Multi View 2 screens (Full screen) 2 screens (Full screen) 2 screens Design Iconic Slim Design O O – Color Warm White / Sunset Pink / Daylight Blue / Spring Green Warm White Black / White Stand Type HAS / Pivot / Tilt Simple Wall Mount 100 x 100 Eye Care Adaptive Picture O O O Eye Saver Mode / Flicker Free O O O Interface Connectivity 1 HDMI(2.0) / 2 USB-A / 1 USB-C (65W) 2 HDMI(1.4) / 2 USB-A Speaker 5W x 2 Camera In-Box (Slim Fit Camera) Compatible (Pogo-ready) Compatible Remote Control In-Box (USB-C charging) 1 Launch schedule will vary by region. 2 M7 and M5 models support HDR 10. 3 Samsung Gaming Hub is available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.K. and the U.S. In other European countries, cloud games can be accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners. 4 Camera is included with M8. For M7 and M5, camera must be purchased separately. 5 Auto Framing functions do not work when connected to a PC and only work when using the built-in application. 6 Full screen Multi View is supported with M8 and M7. 7 M7 and M5 require a dongle for Zigbee. 8 Bixby supports 9 languages: EN (US/GB/IN), KR, GE, FR, IT, ES, PT (BR). Amazon Alexa supports 13 languages: EN (US/GB/IN/AU), DE, ES (ES/US/MX), FR (FR/CA), IT, PT (BR), HI. View the full article

A bigger TV screen is generally speaking a good thing. Over time, larger TVs have not only become more accessible but increasingly popular among consumers. They enable viewers to fully immerse themselves in the content they’re watching, as advancements in film technology now allow our favorite stories to come to life on the screen in more realistic ways. However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional. 8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse. ▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger. In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing. ▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K. While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs. Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network. While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet. ▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K. Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots. High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling. ▲ HDR displays a wider range of colors with brighter highlights compared to SDR. Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch. ▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground. Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control. The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights. ▲ Precise backlight control with Quantum Matrix Technology Pro. To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene. Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before. Expanding Consumers’ TV Usage In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere. View the full article

Samsung Electronics firmly believes in the power of technology to create a more inclusive world. When it comes to design, accessibility should be top of mind ensuring that everyone, regardless of their abilities, can fully enjoy the benefits of modern innovations. Traditional television can present challenges when accessing and comprehending visual content. However, through the use of visual aid features, Samsung is helping bridge the gap and providing an immersive and enjoyable viewing experience for all. Relumino Mode, a viewing mode on select Samsung TVs, was designed to augment the visual capabilities of those with low vision, making it possible for anyone to engage with their favorite shows, movies and documentaries like never before. By highlighting specific parts of videos — such as contrast, color and sharpness — this feature makes it easier than ever to discern content on the TV screen. To shed more light on this groundbreaking inclusive technology, Samsung Newsroom sat down with Dr. Kyungah Park and Jason (Jaeseong) Park from Visual Display Business, Samsung Electronics, to discuss everything from development to clinical trials. ▲ Jason Park (Samsung Electronics) and Kyungah Park, M.D. (Samsung Medical Center) discuss their journeys in creating and clinically testing Relumino Mode Screens for All — Including People With Impaired Vision Relumino, borrowed from Latin, means “to give back the light.” The idea is to restore vision as much as possible to people with impaired vision. Earlier this year at CES, Samsung introduced Relumino Mode on select Samsung TVs. This follows the wearable device “Relumino Glass” and the smartphone image processing software “Relumino App,” each revealed at CES in 2017 and 2018, respectively. Before that, Relumino was conceived in “C-Lab(Creative Lab),” Samsung Electronics’ in-house venture program. It has evolved and expanded ever since. ▲ Relumino Glass(left) and Relumino Mode for Samsung TVs(right) “For several years, ‘Screens for All’ has been one of the key mottos for us. We’re working to further enhance TV accessibility and promote inclusion,” said Jason Park, who plans products and services for the Visual Display Business. “People with low vision are still a key demographic that need better TV viewing experiences.” Innovation Rooted in the User’s Perspective To develop Relumino Mode, planners and engineers met with a number of advisors who had visual impairments to understand their wants and needs. ▲ Jason Park, Visual Display Business, Samsung Electronics “There’s an early experience that really changed my perspective,” shared Jason. “When we first met an advisor for Relumino Mode, I asked him to ‘Please come here and have a seat’ to which he replied, ‘Where is here?’ That was a hard and clear wake-up call for me. I was so embarrassed.” It was then that Jason realized that they were exploring a totally new territory and would have to first understand the way their users see the world. ▲ As part of the efforts to understand customers with visual impairments, Samsung engineers used special goggles to simulate blurry vision Despite the decades of collective experience in enhancing TV picture quality, this particular project presented a unique challenge that none of the engineers had encountered before. Typically, their expertise lay in identifying even the slightest imperfections on the screen, but now they had to understand what it’s like as a user to have impaired vision. In addition to consulting advisors, the engineers utilized special goggles that simulated blurry vision, serving as a starting point for their exploration. Through a process of generating ideas, conducting trials and learning from mistakes, they eventually developed a solution that could be considered a genuinely effective viewing mode. Clinical Trials and Direct Feedback After initial research and development came trials on a larger scale. This is where Samsung Electronics decided to collaborate with Samsung Medical Center, one of South Korea’s most comprehensive medical facilities. ▲Dr. Kyungah Park, Department of Ophthalmology, Samsung Medical Center “Clinical trials targeting people without disabilities are popular and recruiting subjects for these projects is relatively easy. Some even ask to join before we ask,” said Dr. Park. “But, that was not the case for the Relumino study. The pool was much more limited as we were more strict with our requirements — we targeted people who have lower vision than WHO’s vision impairment criteria.” However, the people that Samsung contacted showed much passion for the project. “Many who joined the trials were very excited and didn’t mind traveling long distances for the study. Thanks to their support and encouragement, we were able to carry out the research,” Dr. Park added. Four 55-inch Samsung QLED TVs were featured in the tests. One displayed the control image with no picture enhancements at all. The other three TVs showed the same content with Relumino Mode on high, medium and low. The TVs were installed on a meter away from each other onw a wall in a room with a specified amount of light. The test was two-fold, with objective and subjective evaluations. A certified contrast sensitivity test was employed for the objective evaluation. For the subjective evaluations, participants were asked to examine a set of eight still images and two videos on each of the screens. Their satisfaction levels were measured on a scale of 0 to 10. Based on the results, researchers carried out additional interviews adjusting picture enhancement levels on the spot. ▲ A blurry vision goggle simulation of what Relumino Mode may look like to people with visual impairment Relumino mode was well received by the group. One of the participants highly praised the technology, saying “I was thrilled to see the ball in a soccer match on screen. It can get frustrating if you can’t see the ball because of low vision, as you can imagine. Relumino Mode helped me see the ball clearly.” “The subjects’ responses indicated the Mode’s subjective results while the contrast sensitivity testing showed its objective results. Both of these factors, combined, allowed us to find the optimal setting for a brilliant image on TV,” said Jason. Screens for All, Today and Tomorrow “While [the Relumino Mode] project focused on people with relatively severe visual impairment many people with slightly lighter symptoms still need help. I’d like to work on developing projects for them,” explained Dr. Park. Jason shared a similar point of view, saying, “Samsung will continue to advance technology in the long term to provide personalized picture quality for people with vision impairment and let them enjoy TV comfortably.” Samsung remains committed to accessibility and strives to leverage its technologies to enable more people do what they enjoy. View the full article

Ultra-large TVs are taking the world by storm. The standard of ultra-large TVs, currently broadly understood as “larger than 75 inches,” continues to evolve with the growth in demand. Samsung Newsroom previously explored the main drivers of this trend, with a focus on the 2023 98-inch Neo QLED 8K. In this piece, we move on to discuss the intricate design process that helped showcase the behemoth of a screen in a sleek, elegant form factor as well as the details considered to push the immersive viewing (and listening) experience to the frontier. ▲ Video describing the 98-inch ultra-large TV design philosophy of Elimination Pursuing Simplicity with a Purpose ▲ TV designer Jangho Kim described the 98-inch ultra-large TV design as “a process of focusing solely on the immersive experience and eliminating everything else” The essence of the TV experience is defined by both what you see and what you hear. Samsung Electronics has long focused on creating a “TV without a bezel” to provide a seamless experience that eliminates unnecessary distractions, Samsung adheres to the idea of “simple, yet meaningful.” A few years ago, this journey came to the point of minimizing the company logo in the front; this year, the 19.9 mm bezel-less design of the 98-inch Neo QLED pushed the envelope to represent the culmination of Samsung’s design philosophy. “We focus on the core activities of the TV experience — which is watching and listening to content — and deliver value by leaving only the beauty of simplicity,” said Jangho Kim, who helped design the TV. ‘Design’ Paving the Way for Even-Larger TVs As screens get larger, users have higher expectations for a new viewing experience. The current embodiment of Samsung’s TV design philosophy can be summarized as “One Plate Design,” to provide a perfectly immersive environment while eliminating potential concerns about the 98-inch size. “We created the ‘One Plate Design’ by adopting a basic, simple design language so that TVs don’t seem intrusive to space. Being completely flat, you can hang the TV flush against the wall,” said Kim. “The TV is physically slim, but with a purpose: it all adds up to provide a truly immersive experience.” ▲ With a minimalist approach, the “One Plate Design” (QN100B, in this case) gives the impression of a single plate floating in the air (left) with a simple, barely noticeable stand supporting it (right) The stand also heeds the minimalistic design philosophy, providing a sturdy foundation that does not obstruct the user’s view. Made up of two sheets of metal, the compact stand evokes a clean design while holding the ultra-wide screen steady — it doesn’t need to visually boast its 98-inch-screen-bearing prowess. “We made great efforts to find the optimal structure and ratio that can firmly balance a 98-inch TV without shaking or falling over,” said Kim. “The stand was developed with a simple but sleek and stylish design that can naturally blend in with the TV.” The creation of this new, innovative product is the result of many talented minds from different departments coming together. Kim expressed how the expertise of various engineers, including those from the circuit, mechanics and materials departments, helped tremendously in realizing the slim, sleek and simple design statement. Incredible Detail on a Larger Scale As the design language for TVs — like many other electronic devices — has become simpler, some jokingly say that there’s not much left to design. But Kim smiles and says, “that’s why the details become increasingly important.” For example, the 2023 98-inch Neo QLED’s Slim One Connect box was newly designed to blend in even more seamlessly to the users’ environment. The One Connect box helps users simplify their viewing field by allowing them to connect power and various input sources (e.g., cable box, gaming console, LAN cable) through a dedicated device. Compared to previous models, which required a separate space to place the device, the new Neo QLED 8K’s Slim One Connect box can be easily latched onto the back of the TV or on the stand. Regardless of where you place the TV — whether on a wall, a dedicated TV stand or another piece of furniture — you can enjoy your viewing experience without being distracted by unsightly cables, wires or external devices. ▲ The new Slim One Connect box seamlessly attaches to the stand of the QN900C; sophisticated speaker holes can also be seen on the side “We revamped the new Slim One Connect box to help users build a seamless TV environment in their homes,” Kim stated. “Ease of installment and minimal cable arrangements are also part of the TV experience. We took these aspects into consideration and really dug into the details in designing the new Slim One Connect box.” ▲ Speaker units in the back of a QN900C Details can also be found in the sound system. Speaker holes were strategically placed on the side with woofer units in the back for both performance and aesthetic pleasure. “We are doing our best to maintain the beauty of the product at every angle — that includes the back,” explains Kim. The large units help add visual credibility to the set’s sound performance while making the TV visually pleasing from all angles. These speaker positions, of course, have practical purposes, too. The various directions and spacing alignments of the units help better enable features such as Object Tracking Sound; the exposed woofers can bounce sound off the back walls and fill the room. ▲ Kim vows to continue the push to eliminate outdated ideas in pursuit of new values in his designs As it continues to capture the attention of users around the world, the 2023 98-inch Samsung Neo QLED 8K is redefining “immersion” with its sleek design, crisp graphics and superior sound quality. Up front, all but the screen is basically eliminated. Details in the sides and back elegantly fill the rest of the immersive experience. A constant process of eliminating, innovating and refining, Samsung TV designs continue to thrive for an even more immersive viewing (and listening) experience. View the full article

Samsung Electronics recently launched its new television lineup for 2023, which boasts a range of technological advancements designed to deliver superior picture quality, sound performance and usability. Since March of this year, reviewers worldwide were given early access to Samsung’s newest Neo QLED 8K, Neo QLED 4K and OLED TVs, and it is evident that the 2023 lineup is already generating considerable buzz. With upgraded premium features and innovations that enable unparalleled viewing experiences, Samsung 2023 TVs are already setting a new benchmark for high-end screens. Below are some key highlights of the early reviews. ▼ List of Featured Articles (In alphabetical order for each segment) [Neo QLED 8K] Techaeris, Techradar [Neo QLED 4K] Newsweek, T3, Trusted Reviews [OLED] HD Guru, Home Cinema Choice, Sound & Vision [Q Symphony] Trusted Reviews Future-Proof Your Home Entertainment With Neo QLED 8K ▲ Samsung Neo QLED 8K Samsung’s Neo QLED 8K is at the forefront of cutting-edge screen technology, setting industry standards year over year. With the latest in upscaling technology and advanced features, the quality of Neo QLED 8K has been highly regarded for years, and the 2023 lineup now joins the ranks with positive reviews. At the center of Neo QLED 8K’s immaculate display is the Neural Quantum Processor 8K that manages numerous neural networks and algorithms. The SoC leverages artificial intelligence and machine learning technology to make sure every detail on the screen shines. Together with Quantum Matrix Technology Pro, it enables precise backlight control that illuminates every highlight while showing deep black levels. Outlets such as Techaeris highlighted the Neo QLED 8K, saying, “The 75″ 8K Samsung QN900C Neo-QLED TV is a fantastic television,” and ranked the device as a ‘Top Pick 2023’ for the outlet. The outlet noted that, “if you want to future-proof your entertainment space, the Samsung QN900C is an excellent choice.” TechRadar also praised the Neo QLED 8K (QN900C) for its upscaling technology, noting that “Samsung’s top 8K TV has a gloriously detailed picture,” thanks to its Neural Quantum Processor. “There were many moments while viewing when I silently uttered ‘wow’, and that’s certainly not something I find myself doing with every TV I test,” the review noted. (TechRadar, 02/2023) Bringing True-To-Life Colors and Striking Contrast With Neo QLED 4K Drawing from the technological advancements of the Neo QLED 8K lineup, Samsung’s 2023 Neo QLED 4K TVs are already making headlines for producing stunning visuals in pristine 4K resolution. Recognizing the QN95C for its screen technologies that provide quality viewing experiences for consumers no matter what they watch, Newsweek commended the TV, saying, “The Samsung 65QN95C is an incredibly bright, feature-packed 4K TV with everything that gamers and binge-watchers will love.” The review also stated that, “The Samsung QN95C is one of the best TVs you can buy, delivering near OLED black levels and great performance while gaming or streaming.” T3 honored the QN95C with its ‘Platinum Award’ and giving the TV five out of five stars in its review. In comparing it to other screens, T3 noted, “The Samsung QN95C delivers outstanding image quality that rivals any OLED on the market.” (T3, 03/2023) Trusted Reviews compared the QN95’s capabilities to other devices on the market as well, stating that, “There’s simply no other LCD TV out there that uses local dimming that limits backlight blooming as well as the QE65QN95C.” The publication also complimented the device’s Quantum Matrix Technology, noting, “Samsung has taken things a step further with their latest Mini LED TV, which boasts a massive increase in dimming zones — and the results are nothing short of spectacular.” The Neo QLED 4K’s Neural Quantum Processor 4K and Quantum Matrix Technology come together for brilliant detail and sensational contrast, as Trusted Reviews said, “Together with Samsung’s already well-established prowess when it comes to local dimming and power management, this huge dimming zone increase has the potential to take picture quality to a whole new level.” Game-Changing OLED Experience Powered by Neural Quantum Processor 4K ▲ Samsung OLED Samsung’s mission is, in part, to meet the diverse demands of consumers by providing them with a wide variety of screens for their homes. Its latest TV lineup offers a range of premium screens, with something for every scenario and every consumer, including Samsung’s 2023 OLED TVs that offer dynamic picture quality with deep black levels and lively colors. Samsung OLED features incredible peak brightness that does not sacrifice deep black levels or breathtaking contrast thanks in part to its advanced processing. HD Guru noted in its review that Samsung’s latest S95C enjoys, “a significant brightness boost while maintaining 100% color volume.” Home Cinema Choice also commended the S95C’s impressive color quality, giving the device a “Best Buy” distinction, and stating, “improvements in brightness and color punch have been achieved without seemingly any detriment to the deep black levels we’ve come to expect from OLED-based technologies.” Samsung OLEDs also retain the core strengths of OLED technology while overcoming the inherent limitations of OLED’s brightness by leveraging its Neural Quantum Processor 4K. “The 77-inch S95C delivers a potent combination of quantum dot OLED vibrance, reference-level color accuracy, and hyperfast gaming,” as noted by Sound & Vision. The reviewer also recognized the Samsung dedication to innovation, noting of the S95C, “It’s been a long journey to arrive at a TV that fully expresses creative intent right out of the box, but this is it.” Lifelike Soundstage Powered by Q-Symphony and Sound Remastering ▲ Speakers on the rear side of Samsung Neo QLED (QN900C) A key component to providing cinematic at-home entertainment is rich and immersive sound that complements a lifelike picture, which Samsung delivers in full through its 2023 lineup. Samsung 2023 TVs feature innovations such as Adaptive Sound+, which uses AI technology to remaster each sound object, ensuring all audio is clear and at just the right volume. It also continues to leverage Q-Symphony, applying AI to enhance the harmonic sound of combined TV speakers and soundbars. Samsung’s 2023 TV lineup has received numerous recognitions for its immersive soundscape, with outlets such as Trusted Reviews commenting that, “The QE65QN95C also offers an AI-enhanced version of Samsung’s Q Symphony feature this year, too, enabling the speakers in the TV to combine with those in a Samsung soundbar more effectively to create a larger, more detailed soundstage.” The outlet rated the TV as ‘Highly Recommended,’ and gave it five out of five stars. Samsung continues to revolutionize the industry, reinforcing its legacy as the global leader in the TV market for 17 years. To learn more about Samsung’s 2023 TV lineup, visit https://www.samsung.com. View the full article

Hearing Accessibility Features – Ambient Sound feature more Hearing Accessibility Features popup close Cognition Accessibility Features – Remembering frequently used courses (AI control) more Cognition Accessibility Features popup close Vision Accessibility – Features Relumino Mode for TV more Vision Accessibility popup close Mobility Accessibility Features – SmartThings & Bixby more Mobility Accessibility Features popup close View the full article

Samsung Electronics today announced the global launch of the KMC-W, an updated Windows version of the Samsung Kiosk, winner of an ISE Best of Show award from AV Technology at Integrated Systems Europe 2023. The new version of the Kiosk features an interactive 24-inch display that brings expanded software compatibility to advanced self-service display technology for the food and beverage, retail, travel and healthcare industries. The convenience of contactless technology has become critical for businesses to meet consumer demand across various industries and applications, including bill payments, drive-thru, self-ordering, smart cafés and unmanned fitting rooms. At the same time, touchscreen sanitation is one of the biggest concerns for consumers and a top priority for businesses. This has led to an increased application of antibacterial coatings and films on screens. The shatterproof film and UL-certified Antimicrobial Coating1 that Samsung applies to its Kiosk displays protect their screens and customers. “The retail landscape is changing based on consumer behaviors and rising demand for contactless and non-cash payment methods,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “As this trend accelerates not just in retail but also in the food and beverage, healthcare, travel and other sectors, the Samsung Kiosk is the future-ready solution industries need to respond to global demand.” Powerful Performance, Versatile Applications Built on the Windows 10 IoT Enterprise operating system (OS), the KMC-W expands the Samsung Kiosk’s OS compatibility to meet the needs of customers in various business environments. Powered by the 11th Gen Intel Core Processor,2 it offers high performance computing power and full compatibility with major ordering, point-of-sale and property management system software. Accordingly, the display comes equipped with various CPU options — including a choice of Intel Celeron 6305E, Core i3 or Core i5 processors — as well as fast 8GB DRAM memory and a 256GB SSD for greater storage capacity. “It’s great to see the launch of the new KMC-W, which leverages the 11th Gen Intel Core Processor Enterprise Edition and the powerful Windows 10 IoT Enterprise OS to expand customer choices,” said Analisa Roberts, General Manager, Global Device Partners at Microsoft. “With 8GB of DRAM and a 256GB SSD, it provides ultra-fast processing and ample storage space to meet evolving industry demands.” Offering more interfaces for third-party peripherals, the KMC-W supports a wide range of use cases across industries. Its extensive integration capabilities enable it to meet the needs of a wide range of businesses, from hotels and airports to convenience stores, restaurants, and pharmacies. Businesses can tailor their Kiosks for various scenarios, including using them as ID/passport scanners, external cameras, payment terminals, and vending machines. The KMC-W’s compact design and flexible features make it suitable for virtually any business environment. Its flexible installation options, which enable it to be affixed to a countertop, wall mount3 or a stand that can be positioned anywhere to seamlessly blend in with its surroundings, allow businesses to save time, cost and space without the need for additional construction. Enabling More Personalized Customer Experiences Around the World The Samsung Kiosk Tizen version, launched in 2021, allows businesses and retailers around the world to optimize the customer journey. With the new Samsung Kiosk Windows version, retails can enjoy the business advantages of the Kiosk display whether they use Tizen or Windows OS. In the Philippines, fast food chain KFC currently uses Samsung Kiosks on Windows OS at 63 locations. The Kiosks create an in-store digital experience for KFC customers, enabling them to self-serve and enjoy a more personalized and convenient visit. To continue enhancing its customer experience, the company will install Kiosks at more than 100 additional stores by the end of the year. French company LAPEYRE, which manufactures and sells equipment for home kitchens, bathrooms, doors, and windows, has installed Samsung Kiosks operating on Windows OS throughout its stores. As a growing franchise with 126 locations in France and 25 new stores set to open across the country by 2025, the company has partnered with Samsung to digitalize services to boost business and attract new customers. The rollout includes 100 Kiosks to display queue status, 70 Kiosks to support fast self-ordering, and 300 Kiosks for consumers to browse the company’s product catalog and customize their product using configurators on the kiosks, generating more sales and enhancing the customer experience. In addition, made-to-order restaurant company Duck Donuts Powered by GRUBBRR is currently utilizing Samsung Kiosks based on the Tizen OS. The company’s rollout enhanced the purchase experience at 30 of its stores across the U.S., improving customer satisfaction and operational efficiency. With personalized ordering and easy-to-read menus, Duck Donuts was able to strengthen its customer relationships and drive revenue. The KMC-W Samsung Kiosk model is currently available for purchase in more than 35 countries across Europe, North America, South America, Southeast Asia, Southwest Asia and the Middle East. For more information, please visit displaysolutions.samsung.com/kiosk. 1 This product has been treated with the biocidal substance Zinc Pyrithione. Antibacterial property does not completely protect users against bacteria and provides no protection against viruses including Covid-19. Coating applies only to the surface of the screen and its effect may vary depending on conditions of use. Available in select markets. 2 All trademarks are the property of their respective owners. Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries. 3 Wall mount and stand must be purchased separately. View the full article

To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022. To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs. ▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs Bigger, Better Viewing Experiences With Wider TVs With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences. “About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.” ▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings. Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.” Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021. As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said. Comfortable Viewing at Further Distances One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim. ▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience. “We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added. While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.” When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.” “We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added. From Viewing to Experience: Changing the Living Room Culture As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content. ▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store “Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.” “When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.” “TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated. View the full article

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Art enthusiasts and everyday consumers alike are constantly searching for new ways to connect with their favorite artist and art collections. The reverse is also true, with art institutions and museums around the world looking for new avenues to engage with art afficionados around the world. With the rise of digital platforms, the art world has become more accessible than ever before. Samsung Art Store is at the forefront of this revolution, providing a platform for art lovers to enjoy an extensive library of stunning artwork in the comfort of their own homes. Samsung Newsroom sat down with Cristina Alovisetti, General Manager of Museo Nacional Del Prado Difusion (Museo del Prado’s commercial company), to explore the relationship between in-person art experiences and digital displays. The Prado Museum is one of the most renowned art galleries and the longest standing partners of the Art Store. In this Q&A, we will dive into how art enthusiasts and institutions can benefit from digital art platforms and ultimately, how a combination of in-person art experiences and new technologies can inspire and offer new avenues of approach for artist and creatives. ▲ Museo Nacional Del Prado Samsung Art Store X Prado Museum: An Enduring Partnership Q: For those who are not familiar with the partnership, can you tell us a bit about Museo Nacional Del Prado and your role at the museum? The Prado Museum is one of the most prestigious art galleries in the world. Its permanent collection is essential in comprehending the evolution of European art and its most notable artists such as Velázquez, Bosch, Rubens and Titian. The museum’s international presence is also evident via its collaborations with other international institutions as well as its global digital footprint — including its website, social media channels and apps. As the general manager of the museum’s commercial company, I am proud to be a part of this institution since its creation in 2006. Our company’s primary goal is to promote the Museo del Prado brand, its collection and intellectual property rights while also contributing to the museum’s funding. We strive to establish a consistent and robust identity while creating partnerships that help us reach broader audiences. Q: Can you tell us more about how the partnership with Samsung Art Store came about and what benefits you see in the collaboration? We began collaborating with Samsung Art Store at the start of our gallery project upon the invitation from the Samsung Electronics Spain team. We were lucky enough to have participated in the 2017 inaugural presentation of the Frame’s partnerships in Berlin. Since then, we have continued to work together, updating and enriching our partnership. I believe the Art Store is an intelligent and respectful concept that values the artwork and the institution responsible for it. It represents a digital advancement that seamlessly harmonizes with our daily lives and habits. With this platform, I can discover and appreciate art in a convenient and accessible way. I can learn about the artists and their work and share my discoveries with others, which is a great benefit to the end users. Assessing the Current State of Digital Art Platforms Q: Digital art platforms have been gaining popularity as they provide accessible and enjoyable ways for users to own and appreciate artwork in their own homes. What direction do you see this trend taking and how do you think it will impact the art industry? The Samsung Art Store is an innovative platform that offers users a unique way to enjoy and access works of art from the comfort of their own homes. By providing a platform to view images of artwork, paintings, photography and more, the Art Store has made it easier for collectors to own and appreciate art. This technology could potentially have a significant impact on the art industry by providing new avenues for individuals to access and engage with art. The Art Store has the potential to integrate with personal environments and provide new opportunities for art collectors to showcase their collections. Overall, the increasing popularity of digital art platforms like the Samsung Art Store is likely to have a positive impact on the art industry by making art more accessible and enjoyable for a wider audience. Q: What differences do you see between showcasing the artwork in-person vs. digitally on the Frame? That is a great question. First, I think it’s important to note that we are talking about displaying images of artwork, not the artworks themselves. The way in which the viewer experiences the artwork will depend on whether it can evoke the same emotions as the original piece. While digital displays cannot replace the experience of seeing a Velázquez painting in person, it does offer the convenience of accessing and displaying high-quality images of these artworks in our own homes. Furthermore, being able to integrate digital artwork into our living spaces, just as we do with furniture or decorative objects, adds a new dimension to the way we experience and appreciate art. It offers new possibilities for enjoying and sharing art in our everyday lives and this is a great thing. Q: Have you observed any noteworthy trends or patterns in the way people engage with the museum’s online collections? It is fascinating to see how the public responds to the images displayed in the Art Store. The audience seems to be drawn towards decorative aesthetic and current trends influenced by other media, mirroring the purchasing patterns observed in our museum shops. Q: Can you share with us some of the most memorable pieces from your collection that are currently featured in the Art Store? Here are some carefully selected works from a diverse range of works from various painters, styles and themes spanning across different decades. These pieces showcase a range of subjects, from powerful portraits and mythological dances to exquisite details of flower catalogues, offering a glimpse into the beauty and richness of art history. ▲ Las Meninas (1656) by Diego Rodríguez de Silva y Velázquez (cropped for detail) Las Meninas is undoubtedly the best-known painting in the Museo del Prado and Velázquez’s most famous work. It is also the one which best sums up the characteristics of his art. In a large room of the Alcázar in Madrid, we see the Infanta Margarita, whose detail we can see in this image, flanked by two maids of honor or meninas. The picture has been interpreted in several ways. The centrality of the infanta Margarita and the reflection of the king and queen in the mirror appear to point to a political and dynastic significance. The presence of Velázquez in the same environment as the king, queen and infanta, and bearing the cross of the Order of Santiago and the chamberlain’s key as attributes of his social status, presumably constitutes a validation of his nobility and that of painting itself. ▲ The Garden of Earthly Delights Triptych (1490-1500) by Hieronymus Bosch The Central panel, with the four rivers of the world on the horizon, situates the scene on Earth. Carnal desire, represented by beautiful naked women and symbolized by an array of red fruit, becomes mankind’s driving force. The various earthly pleasures to which mankind yields instinctively and unconsciously are illustrated symbolically or specifically. The central panel depicts a Paradise that deceives the senses, a false Paradise given over to the sin of lust. ▲ Dance of Mythological Characters and Villagers (1630-1635) by Pieter Paul Rubens A group of peasants dance in agitated frenzy, accompanied by a flutist in a tree. The scene takes place in a landscape that recalls Italy, especially the villa in the background, whose shapes resemble those of the architect, Andrea Palladio. ▲ Hollyhocks (1872-1873) by Mariano Fortuny y Marsal (cropped for detail) Fortuny enjoyed painting flowers in bloom in his scenes. Attracted by their colors, he also made separate studies of them. His favorites were hollyhocks on account of their pleasing hues and the elegant verticality of their stalks, which is accentuated by the format used here. As the background is devoid of references, their corollas appear to float in an indeterminate space, with varying degrees of finish, and the ground layer is visible in some areas of the canvas. Exploring the Intersection of Art and Technology Q: What impact do you think recent technological advancements have had on artists, their creative process and the finished artwork? From my perspective, artists have been introduced to a whole universe of new technological tools, which may influence their creative process to varying degrees, depending on their individual preferences. There are some exceptional artists who have embraced digital tools to create amazing works. In my view, these advancements offer endless opportunities for artists, whether through new artwork or collaborations or both. Q: How can technology be used to make art more accessible and inclusive to a wider audience? Undoubtedly, digital technology has the potential to greatly expand the reach of art beyond physical spaces, allowing it to be appreciated in different languages and contexts. For example, many people who are unable to attend exhibitions can still appreciate works of art through digital access. Further, digital art platforms such as Samsung Art Store enable individuals to build their own “collection” at home, making art more accessible and inclusive to a wider audience. Visit the Samsung Art Store in The Frame to explore more of Prado Museum’s collection. View the full article

Samsung Electronics introduced a new free-to-play “Gaming Zone” with Samsung screens in collaboration with Xbox at Microsoft Experience Centers (MEC) in London and New York. In June of 2022, Microsoft’s Xbox joined Samsung Gaming Hub,1 the world’s first smart TV platform to include the Xbox App on Smart TVs.2 With this partnership, Samsung Gaming Hub users are now able to stream over 100 high-quality games through the Xbox App by subscribing to “Xbox Game Pass”. ▲ Visitors can play the Minecraft Legend at the Cloud Gaming Zone in London To bring the experience to more gamers, Samsung Electronics has teamed up with Microsoft to introduce a dedicated space where gamers can play their favorite Xbox games on the Samsung Gaming Hub. Multiple Samsung Smart TVs and gaming monitors have been installed in the MEC to provide an exciting and unique gaming experience. The Gaming Zone in both London and New York City across the Microsoft Experience Centers on Regent Street and Fifth Avenue, now have three dedicated gaming areas incorporating a wide range of Samsung gaming screens3 for everyone to enjoy — either as a seasoned gamer or those new to cloud gaming. ▲ The Living Room Zone in London features three 98-inch Neo QLED 4K HDR Smart TVs The three gaming areas are: Cloud Gaming Zone — featuring 55-inch Neo QLED Smart TVs for game streaming via the Samsung Gaming Hub. Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required. Just switch on your TV and play. Living Room Zone — showcasing three 98-inch Neo QLED 4K HDR Smart TVs in London and an 85-inch Neo QLED 8K TV at the store entrance in New York. Tournament Zone — with 24-inch Odyssey G3 Gaming Monitors (London) and 27-inch Odyssey G5 Gaming Monitors (New York) that give gamers the option to play games on Xbox Game Pass or Xbox console, providing flexibility for all gamers. Powered by Tizen, the Samsung Gaming Hub is an all-in-one game streaming discovery platform bridging hardware and software for a better player experience. Instantly play thousands of games from Xbox, Amazon Luna, NVIDIA GeForce NOW and Utomik, with Antstream Arcade and Blacknut coming in 2023.4 The Samsung Gaming Hub is the new home for gaming and entertainment with Twitch, Spotify and YouTube Gaming integration that gives players easy access to enhance their experience. No storage limits, no downloads, no console or PC required — all players need is a Bluetooth-enabled gaming controller and an internet connection to start playing. ▲ Gamers can compete simultaneously at the Tournament Zone in London “It is a great pleasure to work with Microsoft to deliver the impressive experience of Samsung Gaming Hub to global gamers,” said Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics. “Samsung Gaming Hub has been incorporated into Samsung Smart TVs and monitors demonstrating the evolution of the Samsung screen experience. Samsung will continue to advance this incredible service to attract global gamers by expanding its partnerships and innovative technology.” From London to New York, Samsung Gaming Hub is inspiring and connecting global gamers in new and exciting ways. In its collaboration with partners such as Microsoft, Samsung Electronics is helping to create next-level gaming experiences by leveraging its advanced Smart TVs and monitors in Microsoft Experience Centers. ▲ Samsung Electronics introduced a new free-to-play “Gaming Zone” with Samsung screens in collaboration with Xbox at Microsoft Experience Centers (MEC) in London and New York ▲ Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required ▲ Gamers at the Tournament Zone in London 1 Samsung Gaming Hub is only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud gaming apps can be downloaded from the TV App Store and accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners. 2 As of 2023 new models, Samsung Gaming Hub is supported by Samsung Smart TV models above CU7000, Smart monitors and Odyssey gaming monitors with smart features. 3 Installation products in London MEC include three 98-type Neo QLED 4K (QN90A), six 55-type Neo QLED 4K (QN95B) and 12 24-type Odyssey G3 (G32A). Two additional Odyssey Ark will be installed within May. Installation products in New York City MEC include one 85-type Neo QLED 8K (QN800B), four 55-type Neo QLED 4K (QN85B) and 10 27-type Odyssey G5 (G55A). 4 Service availability for partners may vary by region. Service subscription can be required by partners. View the full article

In 2022, Samsung Electronics announced its environmental strategy to achieve net zero carbon emissions by 2050. As part of these sustainability efforts, Samsung has expanded the use of recycled materials in plastic parts for its products. By 2030, Samsung aims to incorporate 50% recycled materials into its plastic parts and by 2050, aims to use 100% recycled materials for all of its plastic parts. Samsung’s SolarCell Remote exemplifies Samsung’s commitment to the environment, and as it celebrates its third anniversary, Samsung Newsroom is exploring how this eco-conscious product has progressed since its initial release in 2021, with perspectives from JongKeun Lee of H/W Platform Lab and HyunJoo Kim of Mecha Solution Lab. ▲ (From left) JongKeun Lee from H/W Platform Lab and HyunJoo Kim from Mecha Solution Lab Eliminating the Need for Disposable Batteries Samsung Electronics developed the SolarCell Remote to combat the environmental impact of discarding used batteries. It is the industry’s first rechargeable remote control, with a solar panel (solar cell) that can be charged by sunlight or indoor lighting. The remote can also be charged with a USB-C cable so consumers have many ways to charge their remote. “The level of carbon emissions from the SolarCell Remote, from production to disposal, is roughly one-third of that of the manufacturing of disposable batteries1,” said JongKeun Lee from H/W Platform Lab. “By eliminating the need for disposable batteries, not only are fewer resources consumed but carbon emissions are lowered by manufacturing fewer batteries over time.” Another remarkable feature is its low power consumption. The SolarCell Remote was designed to run on about 10% of the power that typical remote controls use. “Samsung made significant progress by drastically eliminating unnecessary outputs and operations, contributing to great energy savings,” Lee added. The SolarCell Remote Recycles More Than Six Tonnes of Waste Twenty-four percent of the plastics used in the SolarCell Remote come from recycled materials. This means more than six tonnes of waste are recycled for the annual production of 10 million SolarCell Remotes. This equates to about an 18% decrease in carbon emissions compared to production using conventional materials. This was no simple undertaking. It takes time and effort to develop and apply alternative materials made from recycled waste in a meaningful way. “With growing concerns about ocean waste, we looked carefully into many solutions. We chose to use recycled plastics from discarded fishing nets for 20% of brackets of the 2023 SolarCell Remote,” said HyunJoo Kim from Mecha Solution Lab. “Going forward, we aim to foster the use of these resources and utilize recycled plastics more aggressively.” “This year, we started using recycled plastics from discarded fishing nets. While they are costly and difficult to process, the end result is a higher quality of materials which contribute to our mission of everyday sustainability,” Kim added. “The process is quite extensive, from sorting out the waste to cleaning, removing toxic substances and improving material properties.” In recognition of this product’s environmentally friendly design, Time Magazine selected the SolarCell Remote as one of Time Magazine’s “The Best Inventions of 2022”. All of Samsung’s 2023 Lifestyle TVs are equipped with the 2023 SolarCell Remote. Samsung’s goal is to integrate more eco-conscious products and processes into a wider range of models across regions and empower consumers to live a more sustainable lifestyle. In addition, Samsung decreased the size of the SolarCell Remote by 25% in its latest iteration. This means that the remote control uses less plastic while enhancing the product’s usability. “As the SolarCell Remote became smaller, manufacturing uses less plastic and it became an ideal size for consumers’ hands, making it a better product all around,” Lee explained. Pursuing an Eco-Conscious Strategy With a Streamlined Approach So, what are Samsung’s next steps to enhance sustainability of the SolarCell Remote? “We are continuing to move in the direction of light, thin and small to keep the use of plastic low,” Kim said. “We are dedicated to creating a user-friendly remote control that consumes fewer resources and less energy,” Lee said. “Samsung’s ultimate goal is to empower users to control products with minimal effort while reducing the use of materials and energy. This could mean one day we get rid of the remote control entirely. The SolarCell Remote is a bold step in the direction of everyday sustainability and we can’t wait to show everyone what’s next.” The ambitious journey of the SolarCell Remote to contribute to a more eco-conscious lifestyle is just beginning. 1 Considering most TVs are used for seven years and an AA battery for their remote controls are replaced once in a year, the number of discarded batteries for a TV will be 14 every seven years. This means charging and using SolarCell Remote for seven years reduces carbon emissions by one third compared to using AA batteries. View the full article

Luxury hotels and resorts around the world are looking for ways to differentiate the guest experience. Hotel signage and displays play an important role in premium travel as they provide unique aesthetics throughout the premises and intensify the dimensionality of the space while communicating key information to guests. Atlantis The Royal, the new ultra-luxury experiential resort in Dubai, just announced its grand opening in 2023. Atlantis The Royal raises the bar for resorts everywhere, providing unrivaled experiences for guests amplified by Samsung Electronics’ cutting-edge display technology. From the lobby to the most luxurious suite, Atlantis The Royal and Samsung have collaborated to provide a fresh perspective on premium travel with an unparalleled guest experience. “Atlantis The Royal has set new boundaries in terms of architecture, and Samsung has played a key role in that feat,” said Anthony Lynsdale, Vice President of Information Technology, Atlantis The Royal. “We’ve leveraged Samsung’s LED solutions and curated specific content, from the fish tanks in the lobby to the journey into the spa, which has really elevated the guest experience.” Take a look below for an exclusive tour of Atlantis The Royal with Samsung.  Creating a Lasting First Impression With Scenes of the Ocean Upon entering the lobby, guests are greeted by three towering fish tanks. Fish swim in front of crystal-clear visuals, made possible by Samsung Smart LED signage (6m x 8.5m, 7.5m x 6m, 6m x 6.5m) hanging behind the tanks. This innovative display with unique and stunning visuals sets the tone for staying at the Atlantis The Royal, providing an experience unlike any other. Because the content of the aquarium displays can be changed, Atlantis The Royal is able to create different moods for guests. This flexibility helps the resort produce the right atmosphere for any occasion, from the middle of the day to VIP events at night. ▲ An awe-inspiring sight greets resort guests, made possible by Samsung LED signage behind the lobby fish tanks. ▲ An underwater vista on Samsung LED signage makes the resort lobby a unique, unforgettable space for guests. Elevating Every Space With Versatile Signage and Displays When visiting the rooftop infinity pool, called Cloud 22, guests are met with unbeatable views of Dubai and the Arabian Sea. Thanks to its high visibility, Samsung Outdoor LED Signage shines brightly even under the strong Dubai sunlight, and is used to light up the nighttime party beside the DJ booth, providing a one-of-a-kind ambiance. ▲ Samsung Outdoor LED signage sets the mood on the rooftop infinity pool, no matter how bright the Dubai sun shines. ▲ For parties, sunbathing or splashing in the pool, outdoor LED signage displays vivid images in any lighting. When visiting the spa to relax and unwind, guests are welcomed into the space by an enormous, curved LED screen from Samsung. The display illuminates the walk-in with LED HDR technology, showing crystal-clear scenes with brilliant colors and adding dimensions to the space. ▲ The curved LED screen guides guests into serenity with vivid colors and visuals that feel real. The Most Immersive Display Meets the Most Luxurious Room  ▲ Take a sneak peek at The Royal Mansion at Atlantis The Royal in Dubai (and The Wall in it) For the utmost experience at Atlantis The Royal, guests can retire to The Royal Mansion, the most luxurious suite in the resort. Measuring 146 inches with 4K (3,840 x 2,160) resolution, Samsung’s “The Wall” is installed in the mansion’s cinema room, delivering a fully immersive cinematic experience that makes your stay unforgettable. The sleek, modern design of “The Wall” blends seamlessly into the room’s chic and sophisticated interior, combining the highest quality technology and the most luxurious hospitality into one breathtaking experience. ▲ The Wall makes movies more impactful in The Royal Mansion’s cinema room with its 146-inch screen. Optimizing Every Occasion With High-Quality Signage ▲ Samsung displays provide upgraded visual experiences throughout the entire resort, including collaboration tools in the business meeting rooms, inspiring images in the yoga studio and in-room Samsung hospitality displays. Atlantis The Royal makes every guest feel like royalty. For business travelers, the executive meeting rooms feature Samsung interactive displays to maximize productivity and collaboration for visiting professionals. For those who aim to travel with their wellness intact, the resort’s gym has sky-high ceilings for an elevated workout experience, featuring an impressive display from Samsung in the yoga studio. The display’s content motivates guests with crisp clarity and true-to-life color representation. After exploring the property, guests can return to their rooms to unwind. All 795 rooms in the resort are equipped with Samsung’s hospitality displays to ensure every guest can be comfortable and immersed in their favorite content. Samsung and Atlantis The Royal have brought new creative concepts to life through this collaboration, delivering an unmatched luxury experience for guests while redefining the future of hospitality. View the full article