Samsung Newsroom

Samsung Electronics announced today that six models in its 2023 Neo QLED lineup have achieved the “Reducing CO2” certification from the Carbon Trust. This label is awarded to a product when its carbon footprint is proven to have been reduced year on year, a testament to Samsung’s efforts to enhance sustainability throughout the entire product lifecycle. “It’s rewarding to see Samsung’s sustainability mission recognized by a trusted organization, as we remain committed to creating products with the future of our planet top of mind,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As the world’s largest TV manufacturer, we recognize our responsibility to lead by example and will continue to leverage technology to drive positive change.” The Carbon Trust is a global climate consultancy founded by the UK government with the mission to respond to climate change and reduce greenhouse gases (GHGs). The organization calculates its carbon footprint certification by evaluating the amount of GHG generated1 throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. Notably, the label does not take CO2 offsets into consideration. The 2023 Neo QLED models obtained the certification in recognition of Samsung’s efforts to reduce the products’ weight and their power consumption during the use phase when compared to their predecessors. The six certified models include three Neo QLED 8K and three Neo QLED 4K screens.2 As Samsung aims to expand the scope of these efforts, it expects to earn carbon footprint certification for more than 20 models this year across its latest lineup of QLED, Crystal UHD and OLED TVs, as well as monitors and signage products. In 2021, Samsung Neo QLED became the first screen to receive the certification among 4K and higher resolution TVs. The following year, 16 models across Samsung’s 2022 lineup, including 11 models from the QLED, Crystal UHD and Lifestyle TV range, as well as five monitors and signage products, also obtained the certification. As the global TV leader for the 17th consecutive year, Samsung’s Visual Display Business continues to introduce eco-conscious products and practices for its display products. For more information on Samsung’s 2023 TV lineup, please visit www.samsung.com. 1 The Carbon Trust launched “Carbon Footprint Label” certificate program since 2007. 2 Neo QLED 8K (75QN900C, 75QN800C, 75QN700C), Neo QLED 4K (75QN95C, 75QN90C, 75QN85C) View the full article

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▲ (from left) Sarah Larsen Tobin, Vice President of Home Entertainment Marketing for Samsung Electronics America, talked about “More Wow Than Ever + Connected Living” with Martha Stewart, well-known American businesswoman and the Queen of Domestic Arts; Carl Nassib, American professional football player; and Rosario Dawson, who played Lara in Men in Black II, at Samsung 837, Samsung’s newly reopened experience store in New York on April 4. Unbox & Discover 2023: A Closer Look at the Global Launch Event Samsung’s subsidiaries worldwide have begun Unbox & Discover (U&D) 2023 in April to unveil new models in local markets and take preorders for new products. After a three-year hiatus from hosting the event in-person due to the pandemic, Samsung held its first offline U&D event to showcase its latest innovations. Major subsidiaries around the globe, including the U.S., Australia and Singapore hosted the event at special venues, bringing key retailers, media and influencers together to demonstrate the innovative experiences of Samsung 2023 TV models, centered on its Neo QLED 8K. This year’s U&D event theme was “Global One Launch”. All of the participating subsidiaries hosted events simultaneously around the globe, with both in-person and virtual components. Samsung Newsroom is taking a closer look at Unbox & Discover 2023, which provided rich customer experiences at landmarks around the world. ▲ Samsung Electronics America’s U&D held at Samsung 837 was filled with media and influencers. The subsidiary broadcasted the event on its official website for those who weren’t able to attend. Expanding Partnerships With Creators in America Samsung Electronics America introduced the Samsung Neo QLED 8K and 4K, highlighting upgraded features and larger screen sizes. The company added an ultra-large 98-inch model to the product lineup and unveiled more sophisticated, groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling. Amongst other media, TechRadar highly praised the QN900C, the top Neo QLED 8K model, for its industry-leading picture quality, saying “There were many moments while viewing when I silently uttered “wow,” and that’s certainly not something I find myself doing with every TV I test.” Samsung Electronics America plans to actively partner with various creators for a series of digital content to show how Samsung home entertainment products enhance connectivity and personalize experiences that improve our daily lives. Samsung Electronics America has also launched a limited time offer to celebrate U&D. Customers who buy the QN800C or QN900C from the official Samsung website or at select retail stores by April 16 will be given a free 32-inch Frame.  Modeling the Samsung Lifestyle in Australia On the other side of the globe, Samsung Electronics Australia hosted the offline U&D event and targeted key retailers, VIPs, media and influencers at WatersEdge in The Rocks, Sydney. To illustrate its “Screens for every Experience” theme, Samsung Electronics Australia demonstrated its lineup throughout different rooms in a model home. Various scenarios were played out to show visitors how Samsung TVs can integrate seamlessly into users’ lifestyles. ▲ Jeremy Senior, Vice President from Consumer Electronics of Samsung Electronics Australia explained Neo QLED 8K technology to visitors ▲ Influencers attended the event to see the new lineup and share content in real time across social platforms. They enjoyed hands-on time with the 2023 Samsung TV lineup and experienced various Calm Tech scenarios via SmartThings. ▲ Samsung Electronics Australia shared interactive content to its social media channels that reflected the demonstrations at the event. ▲ Aaron Mcnamara, Head of Product, AV from Samsung Electronics Australia explained the picture quality and features of Samsung OLED to highly engaged attendees ▲ Briellyn Turton, a renowned interior designer and stylist in Australia, hosted the U&D event, introducing various user scenarios to visitors Creating Buzz at Marina Bay Sands in Singapore ▲ Samsung Electronics Singapore organized U&D 2023 for retailers, media and customers at Marina Bay Sands from April 4 to 6. Visitors took part in a docent tour of the event set up, which included eight zones. Following the tour, visitors took to social media to share their experiences with new products. ▲ As part one if its virtual event, Samsung Electronics Singapore posted a snapshot of the event in real time on its official Instagram account. In the story, Dennis Jang, President of Samsung Electronics Singapore, introduced Neo QLED 8K to attendees (right). ▲ Visitors were welcomed with a docent tour focused on the picture quality and features of Samsung Neo QLED 8K. Twenty-eight media professionals who joined the event said that demo zones helped them better understand TV features. In particular, visitors enjoyed the Home Cinema booth and Sustainability booth, which showcased scenarios of ultra-large TV screens at home along with Samsung’s sustainability efforts. ▲ At Singapore U&D 2023, the CEO of National Gallery Singapore and a Dolby Atmos representative gave a speech on the partnership with Samsung Art Store and their efforts to improve users’ audiovisual experiences. Intimate Experiences With Screens Across Europe European subsidiaries, including Germany, the U.K., the Netherlands, Hungary and Serbia, also hosted the U&D event on and offline, catching the attention of local media. The subsidiaries hosted a countdown timer for U&D on their websites starting on April 5 to drive excitement and conversation leading up to the event. ▲ On April 5, Samsung Electronics Hungary brought ten media professionals who focus on tech, lifestyle and interior design to a local restaurant to provide them with first-hand experiences of the 2023 Samsung TV lineup. ▲ Samsung Electronics Hungary provided media with an intimate experience to wow the crowd and give new products’ design the proper space to standout. ▲ Media and product reviewers also experienced Samsung’s soundbar, the Q Series, which was released last year as the company’s top premium model. Samsung is also marking its ninth year in a row topping the global soundbar market by sales. ▲ On April 5, Samsung Electronics Serbia invited local media professionals to showcase 2023 TV lineup and Lifestyle TV lineup. Telegraf, a renowned local media outlet said, “This is an excellent opportunity to get acquainted with a large number of new devices at once, to see the entire Bespoke ecosystem. New TV devices also look impressive. ‘Home cinema’ is something that is more and more interesting to both us and the readers.” Unbox & Discover, Samsung’s global launch event, provided insights into this year’s product portfolio to a global audience, with customized experiences for each local market. The event provided a platform for attendees to hear from product experts and see the innovative product lineup for themselves ahead of their global roll out. View the full article

Samsung Electronics today announced that Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, has been outfitted with its industry-leading displays, including The Wall, as well as Samsung Smart Signage displays both indoors and outdoors. Following the 2023 grand opening of what has been dubbed one of the world’s top resorts, guests can now experience a new era of luxury complemented by Samsung’s latest technology. “At Atlantis The Royal, every detail has been considered to truly elevate the guest experience and fully equip our colleagues. Samsung has been an instrumental technology partner from construction to opening,” said Anthony Lynsdale, Vice President Information Technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.” Cutting-Edge Technology Lights Up Every Space for All-Around Luxury Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative modular Micro LED display, The Wall, on its property. Measuring 146 inches with 4K (3,840 x 2,160) resolution, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, with a one-of-a-kind, personal viewing experience unmatched by other displays. The slim, sleek finish of The Wall’s Infinity Design blends in naturally with the suite’s refined elegance. Throughout the property, various types of Samsung Smart Signage have been installed to entertain guests and provide unique customer experiences in each space. In the hotel’s awe-inspiring lobby, Samsung Smart LED Signages have been installed on three large water tanks that draw visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging-type signage between the tanks and the walls to project incredible scenes, including fish swimming in the sea. The hotel’s spa and gym feature impressive displays with Samsung Smart LED Signage from the company’s IER series, which leverage LED HDR technology for crystal clear picture presentation. Built to accommodate various installation space requirements, these flexible signage displays allowed the team at Atlantis The Royal to provide an immersive viewing experience in the spa and gym areas. By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly, even under direct sunlight, to entertain and communicate effectively with guests. The outdoor IP65 validated design protects it from dust and water and ensures continuous operation in any conditions. Samsung Smart Signage has also been installed in restaurants and meeting rooms to enhance guests’ comfort and communication while boosting staff efficiency. Guests of Atlantis The Royal will be treated like royalty thanks to the 957 Samsung hospitality displays that have been installed in the hotel’s 795 rooms to provide the ultimate personalized viewing experience. “We are privileged to work with Atlantis The Royal and provide guests with a new level of luxury unlike anything they’ve experienced before,” said Doohee Lee, Vice President and Head of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.” From The Wall’s awe-inspiring picture quality in the Royal Mansion to the smart signage installed throughout the property, Samsung’s displays work within the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hospitality technology. View the full article

Samsung Electronics has been recognized as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022. Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences. In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form. This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts. ▲ HW-Q990C Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub. “Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.” According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025. For more information, please visit https://www.samsung.com. View the full article

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Samsung Electronics today unveiled a new interactive display with upgraded features and a powerful software solution at Bett (British Educational Training and Technology) 2023, the world’s largest education technology exhibition, in London. The more than 30,000 attendees at Bett can explore the future of education with the cutting-edge Samsung Interactive Display and the Samsung Whiteboard App. Technology plays a critical role in the classroom today, and the classroom of tomorrow requires a full suite of tools to help teachers and students deepen connections and increase collaboration in a familiar and convenient way. To meet the evolving needs of educators, classroom technology is becoming increasingly customizable, feature-rich and interconnected across device ecosystems and operating systems (OS). Samsung is expanding its technology, services and support for education to set teachers up for success. “Our education technology is designed to equip educators with the tools they need to fully engage students and enrich the learning experience in any environment,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “At Bett, we are excited to showcase our interactive display solutions, demonstrating the level of advanced usability and interactivity required for the tech-enabled future of education.” Introducing the New Interactive Display and Software Powering the Classroom of the Future The new Samsung Interactive Display (Model name: WAC) is available for Bett attendees to experience in person. Expanding the offerings beyond the Flip and Flip Pro models operating on Tizen OS, the new WAC model leverages Android OS to provide intuitive usability. The easy-to-use display helps teachers customize their home screen user interface (UI), activate multiple screens, share up to nine displays at once regardless of OS or device and utilize intelligent education apps to enrich student learning. Users can also take advantage of the integrated Wi-Fi and Bluetooth connectivity. Unveiled in 65-, 75- and 86-inch models,1 the WAC series is built to integrate into any classroom setting. Its connectivity is enhanced with a 3-in-1 USB-C port, which enables hassle-free screen connection, touch control and external device charging (max. 65W). In addition, the HDMI output function allows teachers to share content on a bigger screen, particularly useful in a lecture theater. Featuring a slim and user-friendly design, the WAC model takes into consideration the importance of both convenience and interactivity. With IR touch, users can enjoy a natural writing experience, 20 multi-touch drawing and a dual-sided pen to write with a different color on each end without changing the settings. The front stereo speaker, penholder and handle on the display boost convenience for a seamless education environment. The Device Management Solution (DMS) for WAC series allows users to monitor and control the display in the classroom remotely at the same time. The DMS also provides an alert function that sends warning messages to the screen collectively in case of an emergency. Originally available on the Samsung Flip (Model name: WMB, WMA, WMR), the Samsung Whiteboard App will also be compatible with the WAC model. The software solution helps educators connect to Windows OS devices, so that even after connecting a PC to the display, seamless writing on top of the content on the PC can be experienced in real-time, creating a dynamic classroom experience. In addition, it is easy to store and share content and documents, as well as annotate on top of whatever is being displayed in real-time, even during a video conference. At Bett, the Samsung stand will be located at NE31 in the ExCeL London from March 29 – 31, 2023. 1 65- and 75-inch models will launch during 1H. 86-inch model will launch during 2H. View the full article

Samsung Electronics America and the New York Mets recently made sports history with the installment of the largest scoreboard across all professional ballparks. As fans gear up for the start of a new baseball season, they will have a firsthand look at the enhanced and fully upgraded dual-sided centerfield video board, which features a 17,400 square feet LED screen on the front and 6,900 square feet on the back. Since Fall of 2022, Samsung has installed over 29,800 square feet of new LED at Citi Field. Unveiled for the first time at the Mets’ What’s New at Citi Field event on March 23, attendees had a sneak peek of what fans can expect for the upcoming season. The scoreboard is the highlight of the multiple digital display upgrades throughout the entire stadium, providing fans with a state-of-the-art display experience. Even as fans enjoy the new experienced introduced throughout the ballpark, the new scoreboard ensures that they won’t miss a moment of the action taking place on the field. “As an emerging New York landmark, Citi Field continues to set itself apart with the integration of cutting-edge display technology that enhances the in-stadium experience for fans,” said James Fishler, Senior Vice President, Display and Home Entertainment Division, Samsung Electronics America. “Samsung is a proud partner of the Mets and with the installment of the first-of-its-kind, double-sided LED display, we are excited to help the franchise reach the next level of technology innovation in professional sports.” New Centerfield Scoreboard Brings Citi Field to Life Since forming its partnership in 2021, Samsung has worked with the Mets to transform Citi Field into the most technologically advanced, professional ballpark. The multi-year digital transformation included the deployment of over 1,300 LFD displays and several new Outdoor LED displays last year, totaling over 15 million pixels. The second phase of installments, which will be fully operational by opening day on April 6, will feature several new outfield displays, including the new centerfield scoreboard, increasing the total pixel count in Citi Field to 40 million. In addition to the centerfield scoreboard, Mets fans will see display improvements in all corners of the stadium, including exterior signage, digital concession menu boards and more. “Samsung’s innovative technology at Citi Field will expand the standard for what fans expect when entering the country’s best stadiums. Over a two-year period, we’ve transformed a once static signage environment to an all-digital experience,” said David Phelps, Vice President, Product Management, Display Division, Samsung Electronics America. “While working with the Mets, we’ve been able to push the boundaries of what is possible by delivering more creative and unique experiences for its fan base.” The new LED technology also enables opportunities for DOOH (Digital Out-of-Home) advertising by transforming once static displays into a blank canvas of creativity. The scoreboard offers near unlimited configurations for advertisers to stand out from the competition and deliver entirely new visual experiences to fans. With the ability to accept multiple forms of content, the dynamic display helps foster the local economy by providing business owners with an affordable solution to advertise at Citi Field. The back of the dual-sided scoreboard reaches heights so tall that it’s visible from the highway, offering yet another opportunity to increase sponsorship and advertisement revenue, as well as inform and excite fans waiting to enter the stadium to join the action. Immersive Entertainment for Every Fan Citi Field’s main video LED board is substantially the largest scoreboard across all professional ballparks and over three times larger than Citi Field’s previous centerfield scoreboard. The expansive 17,400 square-foot high-definition video display ensures that no matter where fans are in the stadium, they won’t miss the action on or off the field. Including the new enhanced display on the back, the centerfield scoreboard features over 24,000 square feet of LED signage and over 13 million pixels, along with a high-resolution, 10mm pixel pitch display to enhance the in-stadium fan experience. Teams in the dugouts and fans in the stands alike can watch 4K instant replays, up-close game action, game stats, interactive updates and more. “Samsung’s state-of-the-art technology upgrades at Citi Field underscore our goal of providing best-in-class experiences for our fans,” said Mark Brubaker, Chief Technology Officer, New York Mets. “The quality of these enhancements will not only provide our fans with more immersive and memorable visits to the ballpark, but it also positions Citi Field as a trailblazer in the industry.” The iconic ballpark’s digital transformation demonstrates how today’s display technology can seamlessly integrate into stadiums and introduce unique interactive offerings for fans. Built for the future, Samsung’s technology upgrades to Citi Field create an interactive environment for all generations of baseball fans traveling to the ballpark. View the full article

We are pleased to announce the release of Tizen Studio version 5.1 This release includes some new features and bug fixes in Tizen Studio IDE, Visual Studio Extension for Tizen. New features: Added .NET Hot Reload support for Tizen dotnet projects using which code changes can be applied to a running app without restarting the app and without losing app state. Added support for NUIGadget template which is built as dotnet project and packaged as RPK. Issues fixed: Updated the Visual Studio path in the CLI to use Visual Studio 2022 for dotnet projects. Fixed the issue of Emulator/Device Shell not opening from the Device Manager. For more information about the new features and bug fixes, see Release Notes. To download Tizen Studio, visit https://developer.tizen.org/development/tizen-studio/download. View the full article

The natural world has inspired countless songs, photographs, movies and other works of art. Illustrator Natasha Durley also draws inspiration from nature and what started as doodles during her day job turned into so much more. Natasha now works with brands all around the world, having been commissioned for murals, homeware, stationery, apparel, toys and even gaming apps. Durley’s works especially focus on the diverse textures, shapes and vibrant colors found in nature. From this, she illustrates creative, colorful landscapes that are currently available to viewers not just on puzzles, pillows and books, but now also on The Frame to display in the home. Natasha Durley is an illustrator based in Bournemouth, U.K. She specializes in creating vibrant and detailed illustrations using a combination of digital and traditional techniques. Natasha’s work is often inspired by her love of the outdoors and her passion for animals and nature. Samsung Newsroom sat down with Natasha to talk about how she finds inspiration in the natural world and how her work translates to a digital display such as The Frame. ▲ Natasha Durley From Call Center to Creative Q: Could you tell us a bit about your career as an artist? What piqued your interest in illustration? After school, I took a few years to travel and work. I ended up working in a call center but would practice drawing between calls, dreaming of a more creative career. Thankfully, I took the plunge and finally went to Arts University Bournemouth to study illustration. The rest is history! Q: Your work is filled with vibrant colors, ties in elements of nature and animals and emphasizes textures. Where do you find inspiration to create such unique illustrations? I’ve always been fascinated by nature, so watching documentaries and reading articles or books about weird creatures and plants is a constant inspiration. I even follow a few biologists on social media. I collect texture inspiration while on walks — I take photos of bark, rust or any surface that interests me. Working with color is very intuitive. I like gathering reference images just for their color palettes. But in the end, I enjoy the meditative practice of simply playing with color to see what feels right. Q: Are there any benefits to displaying art digitally on a screen in relation to colors, textures or other factors? Although I make my textures and paper-cut shapes by hand, my final illustrations are digital. The great thing about presenting in this format is that viewers are seeing all the colors and textures as I made them originally. ▲ As Mad as a March Hare Partnering With the Art Store to Amplify Illustrations Q: What drew you to partner with the Art Store? I instantly knew I wanted to be part of the Art Store. Not only is my work introduced to new audiences, but I love that the artwork can be seen in high definition and at such a large scale on The Frame. My work has lots of detail and texture that can sometimes be lost when viewed on a smaller screen, like a phone. Q: How has the partnership with Samsung impacted your career? Working with Samsung has been a dream! I opened my online shop Sunny Beast around the same time I started the partnership with Samsung, and it’s been a big help in introducing me to new customers. It’s one of the reasons I decided to take some time to do more personal work, as connecting with consumers has been so fun. I often get emails and DMs from people who show me my artwork on their Frame TVs! ▲ Easter Stamps Q: In partnering with the Art Store, you’ve been able to promote biodiversity with SUGi, which is something you’re passionate about. How did this come to fruition? NAVA Contemporary1 kindly asked if I would like to contribute to an Art Store collection they were curating in partnership with SUGi.2 They were putting together a selection of illustrations focused on biodiversity, and as my work mainly focuses on celebrating the natural world, I couldn’t say no. For me, it’s also essential to give back to the very thing that inspires my work, and I’m always looking for ways to donate to conservation projects. The partnership would enable a portion of the revenue to go directly to regenerating nature in urban areas, so the whole project was a perfect fit! Q: Are there any works of art that you would you recommend to consumers to display on The Frame? What are your top three pieces? Please give us a very brief explanation of each. ▲ Gobi Desert Gobi Desert: When we bought our Frame TV and were checking out how my illustrations looked, we were blown away by how nice it made this illustration of mine pop. It’s hard to explain, but it looks alive. You could almost step inside the scene! Volcanoes: One of my most popular prints and looks excellent on The Frame if you like bold color, texture and form. ▲ Volcanoes For the Love of Plants: For me, it symbolizes the beginning of my whole illustration career as it was my degree showpiece, created over ten years ago! It works well on The Frame because although it looks like a calming pastel landscape at a distance, you’ll see more detailed scenes and stories if you look a little closer. ▲ For the Love of Plants The Next Wave of Illustrated Art Q: How have you seen the integration of technology within the art space change the way people consume art? Have there been changes to how your art is consumed? People were mainly running into my work on the products my illustrations ended up on — children’s books, puzzles, bedding, etc. People increasingly recognize my work from social media and the online space now, so there is a shift. Q: What will the future of illustrated art look like as technology becomes increasingly integrated in the space? Traditionally, illustration was all about creating art for a commercial client. However, with the increased reach of technology and new possibilities like the Art Store, I see a lot of new opportunities for illustrators to work both on commercial projects and on projects directly for consumers. To see more of Natasha Durley’s artwork, head to the Samsung Art Store in The Frame. 1 NAVA Contemporary is an online art gallery featuring a curated selection of artwork by compelling artists and an advisory offering art consultancy services. Established in 2017 by Nicole Archibeque and Valerie Altahawi, two professionals with a combined 30 years of experience in the art world, they were compelled to create an accessible environment that fosters the discovery of and dialogue around contemporary art. 2 SUGi is a global platform fully dedicated to biodiversity building, ecosystem restoration and reconnecting people to Nature through the creation of ultra-dense, biodiverse forests of native species primarily in urban areas. View the full article

Exciting news for gamers across the globe: Samsung Electronics has opened Odyssey Universe, a new customized map created in Fortnite, one of the most popular TPS (Third-Person Shooter) games with millions of players worldwide. The Odyssey Universe was inspired by the Samsung Odyssey monitor lineup, which takes gamers on a futuristic voyage with its unique identity and futuristic designs. Gamers can explore worlds in the Odyssey Universe, traveling in starlight and accomplishing missions in unique levels spread across the map. Popular Streamers SypherPK and NickEH30 Introduce the Odyssey Universe To celebrate the release of Odyssey Universe, Samsung invited world-famous streamers SypherPK and NickEH30 to explore the Odyssey Universe and interact with their fans worldwide. “It was a great map with amazing detail. Every mini-game played well and was exciting. It was great playing with Nick Eh 30 as we have collaborated plenty of times before!” – SypherPK “Playing the Odyssey Universe map with Sypher was so much fun! I have a Samsung Odyssey monitor, so seeing it in person and then in-game, recreated perfectly, was very cool! Sypher and I just finished and I already want to jump back into the map and play again to beat my scores!” – NickEH30 ▲ SypherPK and NickEH30 helped debut the Odyssey Universe on Twitch during an unforgettable stream Exploring the Odyssey Universe, Discovering Industry-Leading Features The first thing that gamers encounter in Odyssey Universe is a huge lobby. Five separate worlds are available from the lobby, each with a separate mission available. These worlds — Levels Ark, G9, G8, G7 and G6 — are inspired by and named after the Odyssey gaming lineup. ▲ Gamers begin in the lobby when they enter Fortnite’s Odyssey Universe map. Five worlds inspired by Odyssey monitors beckon. Let’s take a look at Level Ark. Level Ark offers a mission to escape from a maze by answering Odyssey-based questions. In order to unlock different pathways, players will have to use all the knowledge they have about Odyssey monitors. ▲ Odyssey Universe Level Ark. Gamers can escape from the maze only when they solve all the clues about the Odyssey series. Level G9 was inspired by the Odyssey Neo G9, an extremely large display that looks and feels like two monitors combined into one. In Level G9, gamers have to get a golf ball to land in the hole — which might sound easier than it is. An ultrawide 49-inch monitor like the Neo G9’s will help them smoothly complete the mission without too much stress. ▲ Odyssey Universe Level G9. Gamers are invited to test their mini-golf skills Level G8 features a racing track with plenty of curves, representing the curvature of the Odyssey Neo G8 (1000R) and Odyssey OLED G8 (1800R). Racing along the track opens new views of a vast 360° universe for an overwhelmingly immersive experience. Level G8 will provide a challenge, since it has two objectives: a time trial race and counting the number of monitors that appear next to the track while players race by. ▲ Odyssey Universe Level G8. A racing track with continuous curves makes gameplay more thrilling. To highlight a refresh rate that is essential for gaming monitors, Level G7 was designed as a shooting range. Gamers need to hit all their targets in a limited time, made easier with a refresh rate of up to 240Hz available on the high-end Odyssey monitors. And at Level G6, gamers need to collect tokens within an overwhelmingly huge shopping mall in a limited time. Gamers will see Odyssey gaming monitors in the stores and come across all the Samsung Odyssey monitors as they hunt their objectives. For gamers whose blood starts pumping at the thought of a thrilling experience created in Fortnite, Samsung Electronics has prepared a “scavenger hunt” event for gamers to dive into. By following SypherPK and NichEH30 on social media to get clues, players can explore the Odyssey Universe map to find hidden answers in each of the worlds. By submitting answers at the Odyssey Universe event website, they’ll be eligible to enter sweepstakes for Odyssey gaming monitors. Winners will be announced on the Samsung Odyssey Twitch channel on March 30 at 7 p.m. (EST). View the full article

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▲ Invited guests gather around The Wall All-in-One to witness the unveiling of the 911 Carrera Panamericana Special Samsung and Porsche recently hosted an exclusive event at the Porsche Center Santa Fe, Mexico City. The German luxury brand’s unveiling of the “911 Carrera Panamericana Special” was enhanced by The Wall All-in-One, a display that introduces high-resolution immersive viewing experiences in a customizable large format. ▲A feature video, displayed on The Wall All-in-One, depicts the first Porsche to finish the Panamericana Mexico The 911 Carrera Panamericana Special, a unique car that recalls the historic achievement of the traditional endurance race and coincides with the 75th anniversary of Porsche sports cars. In an introductory film, guests were presented with a deep dive into the past and present of the car manufacturer, including the first Porsche to finish the legendary Panamericana Mexico race in 1952. Samsung helped bring this story to life with The Wall. The Wall, with a modular design that is not limited by shape, proportion or size, can be adapted to various configurations such as Concave, Convex, S shape, Fascia or 90 °L type shapes. The bezel-less modules build a tailor-made display, expanding the screen to display extra-large life-like images. ▲The Wall, with its bezel-less modules, enables large formats without sacrificing picture quality The Wall provides a true-to-life viewing experience that is unmatched in both size and picture quality using an array of cutting edge technologies: a Neural Quantum Processor that analyzes and optimizes each image Black Seal technology, which offers levels of black tones that enable unparalleled contrast and immaculate detail Ultra Chroma technology, which produces vibrant colors a narrower color wavelength that results in greater color purity compared to conventional LED Displays ▲The newly unveiled 911 Carrera Panamericana Special “For Samsung, it has been an honor to partner with Porsche in creating this event which showcases the highest quality image technology available in the Mexican market,” said Ana Laura Lira, director of B2B sales at Samsung Electronics Mexico. “The Wall is part of our new generation of screens which have made us national and international leaders in the sector with solutions that suit all needs.” ▲ Roberto Cortés, B2B Business Developer Manager, Jake Kim, B2B Business Manager, José Tarango, B2B Sales Head, Mauricio Cantu, General Manager at Porsche San Ángel / Santa Fe, Ana Lira B2B Director, Alan Godinez, B2B Presales Enginner, Omar Melendez MKT Manager at Porsche San Ángel / Santa Fe Samsung Mexico continues to be an innovative subsidiary by creating a disruptive strategy for the placement of premium products such as The Wall, as well as generating strategic alliances with luxury brands such as Porsche to reach the most demanding markets that seek exclusivity and a high level of quality and design in all products. To learn more about Samsung’s business solutions, visit: https://displaysolutions.samsung.com/main/index. View the full article

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Samsung Electronics has announced the release of the Odyssey Universe, a new customized map created for gamers to experience in Fortnite,1 based on the premium Odyssey series of monitors from Samsung. The Odyssey Universe is a new in-game experience expressing how the industry-leading Samsung Odyssey monitor lineup helps gamers deliver on the promise of next-generation games. “We are happy to introduce the Odyssey’s own customized gaming experience along with fun in one of the most popular game around the world.” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to introduce the industry-leading Odyssey lineup and raise the awareness of our gaming monitors by providing new, exciting experiences and events.” The Odyssey Universe features each space inspired by the main product name of the Odyssey lineup. The permanent new map is divided into 5 spaces, each of them inspired by and representing an industry-leading entry in the Odyssey monitor lineup. It ranges from the Level Ark, which is derived from the “Odyssey Ark” providing a new frontier of immersion with the 55-inch large screen, to Level G9∙G8∙G7∙G6 in line with products such as Odyssey Neo G9 and G8. Each space will have its own mission for players to clear, with a variety of objectives and rewards during gameplay. Tune Into the Debut of the Odyssey Universe on Twitch Kicking off the release of Odyssey Universe, gamers can tune into some of their favorite streamers to see the maps in action on the official Samsung Odyssey Twitch channel with following streamers: SypherPK (634.6M followers) NickEh30 (435.5M followers) Date: March 23 at 2PM (EST) The streamers will show off the new map’s exciting gameplay, fill in viewers on how they can explore the map themselves and how they can get exclusive deals on Odyssey monitors. Join in the Odyssey Universe Scavenger Hunt The fun doesn’t end even after the stream ends. Until March 29, players have an extra reason to jump into the Odyssey Universe beyond the map’s thrilling gameplay. Players can participate in the “Scavenger Hunt” event to explore the Odyssey Universe map and find hidden answers in each of the spaces. Once gamers figure out the answers, they can submit them at the Odyssey Universe event website to be eligible to enter into a sweepstakes. The winners of the sweepstakes will receive Odyssey gaming monitors and will be announced on the Samsung Odyssey Twitch channel on March 30 at 7PM (EST). Gamers can get ready for the launch of Odyssey Universe by visiting the website to get the latest information and find details on the “Scavenger Hunt”. 1 This is an independently created Fortnite Creative experience and is not sponsored, endorsed or administered by Epic Games, Inc. View the full article

Gone are the days of sitting nose-to-television in order to see every detail and every moment of the action. Now, larger TV screens are not popular for just avid cinephiles, but they are a popular choice and more accessible for more consumers than ever before. As the size of the average screens at home has evolved, so has the technology within them. This provides users with greater detail, color and motion so content looks even more brilliant in this larger format. Ushering in the Era of Premium Viewing With Neo QLED 4K At the forefront of premium screens lie Samsung Neo QLEDs — with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate color reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen. The QN100B 98” — Samsung’s Neo QLED 4K — offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper color and contrast. Subtle nuances in light and color are analyzed and shifted scene by scene so that each and every frame is of the highest quality. Beyond its unrivaled performance as a television for consumers’ favorite movies, shows and games, this screen has been praised by many industry experts and users as well. IMAX recently commended the massive 98” Neo QLED 4K for its performance in their critical reference environment producing a highly accurate precise image. “After calibrating and reviewing this new model TV, I can tell you that we were excited to see how closely the image quality matches our reference mastering monitor that we use in post-production finishing work,” said Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation. “We see value in using very large, high-quality displays in mastering content for IMAX Enhanced masters. Having a large sized screen with proper image quality creates the best way to apply and utilize our DMR technology during the mastering process.” ▲ Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation A reference monitor is a specialized display device used for color grading during post-production. Reference monitors must produce a highly accurate image so teams can create the most precise, high-quality output possible. In order to provide an outstanding cinematic experience, IMAX films are produced with cameras up to 16K resolution, which means the mastering monitor used must be extremely accurate in order to accurately display the creators’ intent. Elevate the Premium Viewing Experience With Neo QLED 8K Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neo Quantum Processor 8K, the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality. As streaming platforms begin to offer content optimized for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up. Premium TV Sales Are on the Rise With Neo QLED 4K and 8K In fact, more content, better features and more things to do on your TV mean the trend of purchasing larger and larger TV screens is not simply expected to continue to even to grow. According to Omdia, the over-80-inch TV market is expected to grow from 2.8 million units in 2022 to 3.5 million units in 2023 — over 24%. Samsung’s premium TV lineup has also helped solidify its leadership in the TV industry for an impressive 17 years. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing the cumulative sales to 35 million units since its QLED product launch in 2017. Samsung also dominated the ultra-large TV segment in 2022, reporting 36.1% and 42.9% in terms of market share for TVs over 75-inches and 80-inches respectively. “Neo QLED offers one of the most premium viewing experience for large screens over 75-inches, and we believe they are the future of home entertainment,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As more content and features become available to consumers, Neo QLED 4K and 8K TVs will help consumers get the most out of these new contents while providing breathtaking visuals packed with lifelike details.” View the full article

In order to continue bringing the best and most vivid display to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimized to offer the brightest and sharpest 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below. View the full article

At CES 2023, Samsung Electronics presented Calm Technology services to its users through a variety of differentiated integrated connected experiences. Calm Technology refers to when a technology, through Samsung’s SmartThings platform, is able to automatically connect devices without any action required from the user. To realize this vision of Calm Technology, Samsung has obtained the industry’s first Circadian Rhythm Display (CRD) certification from the German testing and certification agency Verband Deutscher Elektrotechniker (VDE). The certification was awarded to the Eye Comfort Mode feature of Samsung’s 2023 Neo QLED and Lifestyle TVs, The Frame, The Serif and The Sero.1 The concept of pairing circadian rhythm with display technologies might seem unusual. So what exactly inspired Samsung to pursue it, and what was the process like from planning through to development and certification? To learn more, Samsung Newsroom sat down with three professionals who made this recent CRD certification possible, Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group. ▲ (From left) Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group The Unique Combination of Circadian Rhythm and Display Technology The term “circadian” is derived from the Latin words “circa” (meaning “about”) and “diem” (meaning “day”). Human circadian rhythm can be described as the biological pattern of engaging in dynamic activities during the day and sleeping during the night as well as the secretion and inhibition of related hormones such as melatonin, cortisol and growth hormones that occur naturally according to this cycle. “We were ultimately working to find a way to achieve the best picture quality while also guaranteeing viewing safety,” noted Rha of why Samsung initially started focusing on circadian rhythm. “The result was the creation of Eye Comfort Mode, a feature which automatically optimizes picture quality based on changes in circadian rhythm.” One of the characteristics of Eye Comfort Mode is that it uses artificial intelligence (AI) to enable the most comfortable picture quality by automatically detecting changes in the viewing environment. Eye Comfort Mode adjusts the amount of blue light based on the local sunrise and sunset time as well as the surrounding lighting environment. By adjusting the screen’s luminance level and color, Eye Comfort Mode creates an effect similar to the different lighting styles that occur during daytime and nighttime, with lower luminance and color temperature aiding the user to sleep well. “Since Eye Comfort Mode sets the picture quality based on the surrounding viewing environment, the user can enjoy good picture quality without any quality degradation, even with less blue light,” explained Rha. “When planning our approach to CRD, it was extremely important that we could control the amount of blue light being emitted without affecting the picture quality, so we engaged in constant research and discussion with the development team and picture quality team right from the planning stages.” Eye Comfort Mode, the Secret To Picture Quality Optimization at All Hours of the Day As Eye Comfort Mode operates based on localized information to recognize sunrise and sunset times, it has to be able to harness regional geographic information of where the TV is placed. “The basic algorithm allows the TV to obtain and operate based on sunrise and sunset information from a regional weather application, which is identified based on the location information of the TV,” said Lee. “Thanks to this algorithm, users can watch TV with picture quality optimized to the changes in their circadian rhythms wherever they are in the world with Eye Comfort Mode.” In addition to local sunrise and sunset times, the surrounding lighting environment is essential to optimizing picture quality for CRD purposes. Accordingly, the light sensor built into the TV measures the amount of external light. Then it determines how bright or dark the viewing environment is to optimize picture quality for the user automatically. The CRD Certification, the Last Hurdle to Improving Reliability ▲ The 2023 Neo QLED TV is measured using a spectroradiometer, which measures a display’s luminance, chromaticity coordinates, spectrum and more. Once a technology is out of the planning and development stages, the last step in the process is to cement the value of the technology through certification from an external agency. For their CRD technology, as with all others, the certification process began with establishing the relevant objective and standardized criteria. Through an external collaboration project, Samsung discovered an index for circadian stimulus (CS) as defined by the U.S. Lighting Research Center. This CS index can quantitatively express the effect of Eye Comfort Mode in number form through association with a light source’s power to inhibit an individual’s melatonin secretion. Following this discovery, Samsung then developed a test project in collaboration with an external research institute and proceeded to set up a certification with VDE in order to obtain the CRD certification. To win the trust of our consumers, it is crucial that we can obtain certifications for our technologies from a credible agency,” explained Cha. “While ‘circadian rhythm’ may be a somewhat unfamiliar term, it was used even in the name of the certification to emphasize the intention and value add of the technology, which is to provide picture quality optimized based on circadian rhythm.” Delivering the Ultimate Viewing Experience to Users Despite being awarded the VDE certification, those working on the CRD technology are still determined to develop even more ways to bring users the best picture quality possible. “Since people have different picture quality preferences, my goal is to provide customizable picture quality based on personalized needs ultimately,” said Lee. For Rha, too, the next step is rooted firmly in personalization. “Display technologies have advanced significantly in recent years, and I think we have reached a point where the industry possesses a similar approach across the board,” he explained. “Going forward, I want to focus on and develop consumer-friendly features specific to each user.” Finally, for Cha, picture quality is a consideration that should be embedded in every aspect of development. “I always ask myself how I can create value in the TV features and performance technologies we design when working on external picture quality evaluation and certification,” he noted. “My goal is to embed such technologies and practices across all stages of our process, from product planning and development to the final stage of certification.” Going forward, Samsung is constantly striving to provide the ultimate viewing experience that considers viewing safety. In addition to the CRD certification the company recently received, the company also received “Eye Care” certification from VDE and “Glare-Free” validation from UL last year, a testament to the ongoing innovation journey Samsung is pursuing. Stay tuned to Samsung Newsroom for all the latest on the company’s leading TV and display products. 1 Certified Models: 2023 Neo QLED Q70C and superior models. View the full article

Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market. In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts. ▲ (From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business Pioneering the Future of TV Through Endless Innovation These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a color TV, the Color Economy TV, for the first time in Korea, ushering in the era of color television for the country. Samsung earned the title of the first color TV manufacturer in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time. ▲ Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology. Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000. ▲ Samsung’s QLED TV made its global debut at CES in 2017. In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the center of attention that year, boasting superb picture quality and 100% color volume. A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling, an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution, for the first time in the industry. Samsung’s innovative QLED 8K technologies are what launched the era of 8K. “In 2020, Samsung unveiled the world’s first bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an industry leader by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.” Striving for Superior Picture Quality Through In-Depth Research Into Human Behavior Samsung continues to strive to offer the best possible viewer experiences by delivering leading picture quality. However, what does “good picture quality” mean to someone who works on its development? “Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent color expression are essential. What also matters is how well-balanced the other cutting-edge technologies of the display are, including the chip design, the picture quality algorithms and the sound.” Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organize the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colors precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.” It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as a leader in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality. When human eyes are focused on an object, attention is directed onto the object by optimizing sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behavior, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop. Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 13,684 levels. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen. “Our Real Depth Enhancer technology is the result of an optimization of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han. From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply for those contents being made in 8K? “Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.” Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT1 form, at a single glance.” Samsung is also taking the lead in expanding the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organization established in 2019 with the aim of establishing 8K standards and expanding 8K content. As of February 2023, the association has 33 members, including Samsung, TV panel producers, SoC chip makers and leading content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association. Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level In order to learn more about the next steps for industry leader Samsung in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are. “As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimizing a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.” For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimizing products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.” Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and leading sound performance, the optimal picture quality that is delivered then allows users to enjoy their favorite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.” Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users. 1 SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles at launch in March 2023, SAVAGE will expand throughout the year with more than 250 new pieces from top creators and brands. View the full article

Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, has kicked off its annual Tech Seminar series in Frankfurt, Germany, showcasing its 2023 product lineup and the cutting-edge picture quality and smart features of its latest Neo QLED and OLED TVs and gaming monitors. Tech Seminar sessions have served as a platform for delivering detailed information and exclusive hands-on experiences with new products for the past 12 years. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung is presenting innovative technologies from its 2023 lineup that provide unparalleled viewing experiences and user-friendly features in all types of viewing environments. The 2023 European Tech Seminar in Frankfurt marks the start of this year’s event series, with similar sessions scheduled to be held in regions including Australia, Southeast Asia and Latin America in 2023. The events will see Samsung showcase new technologies across its TV, monitor and lifestyle product lineup: New Neo QLED 4K/8K models are equipped with Samsung’s latest hardware and software advancements, offering breathtaking clarity, dynamic contrast and expressive colors suited for any viewing environment. Samsung’s new 77-inch OLED S95C comes with dazzling OLED screens with unrivaled bright and colorful picture quality and 49-inch Odyssey OLED G9, featuring a dual QHD 1800R curved display with a 32:9 ratio provides premium gaming experience. The Frame, along with Samsung Art Store and Matte Display enables users to enjoy beautiful artworks with drastically reduced light reflections. “We are thrilled to hold Tech Seminars in this year to showcase our latest technological advancements in our 2023 lineup,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “These seminars provide unique opportunities to experience innovations firsthand before the official product launches. We look forward to discussing the latest screen technology with media and experts in the coming months.” For more information on Samsung’s 2023 TV and monitor lineup, please visit www.samsung.com/. View the full article

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With its technical expertise and industry-leading innovation, Samsung Electronics has been recognized for its global market leadership and excellence. According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centered design. By prioritizing its premium product lineup, Samsung has upheld its unparalleled leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%. “Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.” Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after. Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilized quantum dot technology to achieve 100 percent color volume for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time. Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle. In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalized experiences that accommodate both their unique preferences and needs. View the full article

Technology is no stranger to the art world, and people are still finding new ways to use technology in art every day. Samsung Art Store, for example, works with galleries, museums, independent artists and artist collectives to bring unique digital art experiences to users of The Frame on a brilliant, Matte display. One of these partners, Noah Kalina, is a photographer who finds that technology such as the Art Store can help connect artists to their audiences in new and previously unimaginable ways. ▲ Noah Kalina Samsung Newsroom sat down with Noah, whose work focuses primarily on the passage of time, to discuss how his work has changed through the years and what the future of display technology might have in store. The Stories Behind Noah Kalina’s Work Q: What drew you to a career as an artist, particularly as a photographer? In high school, I developed a passion for photography and attended the School of Visual Arts in New York City, where I received my BFA in photography. After college, I worked as a freelance editorial and commercial photographer, photographing portraits, landscapes and architectural interiors for various magazines and companies. By being exposed to different people and places, my personal projects were then influenced, and my commercial work allowed me to pursue my own art practice. Q: Where do you find creative inspiration now? I still turn to social media platforms to discover new work and find inspiration. I like to see what my friends and fellow artists are working on, so I tend to visit those websites on a daily basis to draw inspiration. Movies are another source for my future projects, and I watch at least four or five movies a week. I take long drives and listen to music because I can think about and conceptualize new ideas there. I also constantly flip through my art book collection to discover more obscure references. Q: Others have described your work as “capturing the passage of time,” largely due to your well-known Everyday project that documented your face everyday for 20 years. How would you describe your own work? I have always been interested in the passage of time; over the years, much of my work has been conceptually related to that theme. I love to observe how people and places subtly change over time, which can be seen in a number of my series, from Everyday to Lumberland to The River. I’d describe my work as subtle, quiet, slow and beautiful but with a little bit of humor! ▲ The River / 20220107 (2022) Noah Kalina X Samsung Art Store Q: What is the story behind your partnership with the Art Store? A friend of mine, Cody Cobb, whose work I greatly admire, had pieces in the Art Store. When I first saw his work there, I was enamored with how it looked on The Frame; it’s truly an incredible viewing experience. Shortly thereafter, I was asked to be included and immediately said yes. Q: How has the Art Store partnership with Samsung impacted your career? It has enabled my art to be consumed by people across the world. Some who have discovered my art through the Art Store have even inquired about collecting physical prints and some of my books. Q: How would you compare displaying your art digitally, such as on The Frame, to more traditional mediums like print or an exhibit? It’s hard to compare because digital displays are obviously very different than traditional prints. In many ways, digital displays like The Frame are better, especially for works native to the digital ecosystem, such as digital art, photography and video. The Matte display on The Frame and the backlighting can render certain artworks in a truly surreal, almost three-dimensional fashion, which is something a traditional print doesn’t do as well. One of the biggest advantages of a digital display is the ability to change the work over time and display different types of mediums. Being able to use the space a television takes up when not in use to showcase art is also a benefit of digital displays. ▲ The Redbud / 20140518 (2014) Future of Digital Art Q: Has there been a change in how you create art as technology becomes increasingly integrated into the art world? Have you noticed a change in the way people consume your art? The changes in technology for monitors and displays have certainly affected how I consider and make my compositions. But in reality, I am a photographic purist and generally do my work with a physical print in mind while understanding that my work may primarily be consumed on screens large and small. I embraced digital technology fairly early and started posting my work on the internet in 1998. The idea of anyone, anywhere in the world, having access to my art is something I have always loved. People having potentially unlimited exposure to my work has always been important to me. We’re certainly going to see AI impact commercial photography, and I think a lot of the types of photographs I used to be commissioned for won’t exist anymore. That said, AI tools can be used to enhance photographs and make the editing process easier, and I am interested in how I might apply that technology to my own projects. ▲ Untitled “River” (2013) Q: Which of your works would you recommend to consumers to display on The Frame? First, I would recommend the Untitled “Diagonal” (2015), which is a fallen tree captured in foggy woods. I had taken numerous photographs of this scene between 2014 and 2017 until the dead tree fell. There is something about this photograph that works particularly well on The Frame. It appears almost three-dimensional. You can read more about this series here. ▲ Untitled “Diagonal” (2015) The Lumberland (2015) looks absolutely unbelievable on The Frame and is the first photograph I ever made in my Lumberland series. The series Lumberland is a time-based project documenting a black walnut tree throughout the seasons. I have taken more than 70 photographs of this landscape over the past eight years. ▲ Lumberland / 20150923 (2015) My Untitled “Path” (2018) also looks fantastic on The Frame because of its mystery. It is a surreal landscape of a branch wrapped in LED lights set next to a seemingly endless stone wall. This is from a series of works where I insert electronic elements into the landscape. ▲ Untitled “Path” (2018) To discover more of Noah Kalina’s artwork, head to the Samsung Art Store in The Frame. View the full article