Samsung Newsroom

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Samsung Research1 America’s Audio Lab has been working towards its mandate of ‘taking Samsung’s audio technology to the top of the industry’ since its foundation. From making improvements in the pure audio sphere to building leadership in advancing TV sound technology, the Audio Lab has surprised the entire industry with innovative solutions including the Q-Symphony and OTS (Object Tracking Sound) technologies. Following the release of the HW-S800B Ultra Slim Soundbar for Samsung’s QLED TV line-up, which was unveiled earlier this year at CES, Samsung Newsroom spoke to Ema Souza Blanes at Audio Lab of Samsung Research America. She is the person behind the process for product validation and research that includes countless listening tests, all of which are conducted to deliver the best possible immersive viewing experiences with the finest sound. ▲ Ema Souza Blanes at Audio Lab of Samsung Research America 1. Briefly tell us about yourself and your role in the Samsung Audio Lab. I am a French audio engineer, and after graduating from the engineering school Arts et Métiers ParisTech (ENSAM) and the Paris-Saclay University, I joined the Samsung Research America’s Audio Lab in Valencia, California. My role with the Audio Lab is to run listening tests for product validation and overall research purposes. 2. What is a new or recent trend happening in the soundbar industry? Immersion is a topical subject in soundbar development, with the inclusion of more advanced audio technologies such as Dolby Atmos in home audio. Soundbars have also naturally followed the TV design trend with the intent of blending into the home décor with a sleek and discreet build. Though, despite these new slim designs, sound quality and immersion yet remain at the heart of soundbar development. 3. Samsung has recently released the ultra-slim soundbar HW-S800B. What were some of the primary objectives for this model? The design process of the HW-S800B was dedicated to combining all aspects of these recent trends into one product. We aimed to develop a soundbar that blends seamlessly with discreet screens such as The Frame, which challenged us when it came to customization and optimization due to its slim design. ▲ HW-S800B 4. The soundbar’s depth and height are 1.6” x 1.5”, which is a difficult size in which to include all amplifiers and multi-channel speakers. Can you describe some of the challenges you faced during the development process? Most soundbars in the market that are designed to be slim or small typically have a weaker integration of the subwoofer to the soundbar. The result is a colored sound, especially when it comes to voices. The challenge was to avoid this effect and to ensure that voices are maintained in the center of the sound field. This required custom soundbar transducers and a design capable of low crossover frequency to the subwoofer. 5. We noticed that the subwoofer appears different from past models. Can you elaborate on this difference? Most subwoofers feature a port to enhance the bass response. Since the HW-S800B’s subwoofer has a smaller enclosure which limits the port size, we recognized that this would cause turbulent air motion, resulting in distortion and less bass. This constraint was addressed by designing a custom passive radiator in place of a port and a long-excursion 6.5” woofer that is able to displace as much air as a larger woofer. 6. Similar to other premium Samsung soundbars, this model features a wireless connection between the soundbar and TV along with Dolby Atmos sound technology. Why should consumers want these capabilities? Samsung’s 2022 soundbars come with Wireless Dolby Atmos connectivity, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables. It allows for smoother on-wall mounting setups by minimizing the number of visible cables. Nobody wants their homes cluttered or disorganized, and we are living in a time, in which more consumers are eyeing products that perfectly blend their sophisticated, personal style in and out of the home with technological innovation for a better, connected experience. I believe our soundbars exemplify this desire that we’re seeing in the consumer electronics industry. 7. Samsung’s Q-Symphony sound technology has also significantly improved in the past year. What are some of the upgrades over the previous version? In the 2021 TV models, Q-Symphony combined the power of the top speakers and the soundbar. The new Q-Symphony enhances the surround sound and feeling of immersion through channel separation technology. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top, bottom and side speakers, providing for an expansive, powerful soundscape. 8. Is there anything else we should know about the Audio Lab and your work? Running listening tests is crucial to ensure the quality of our products. At Samsung, we work closely with our skilled listeners in various and rigorous listening tests where they give their opinion on our products including the comparison between our previous models. The HW-S800B is no exception and showed compelling results while also competing with much larger soundbars. ▲ Samsung Research America’s Audio Lab 1 Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division. View the full article

We typically associate the word ‘glare’ with an intense light that enters our eyes, which can be quite uncomfortable. You’ve likely experienced this from the headlights on cars passing by or a sudden bright light coming into your view. However, glare can occur in many circumstances. For professionals like designers or video editors who rely on computer monitors to create their work, glare can be enemy number one. If their screen is constantly disturbed by glare, the colors on their monitor may not be accurately displayed. So, as the saying goes, keep your friends close and your enemies closer. Understanding the types and causes of glare will help you better reduce it. Samsung Newsroom takes a look at the definition of glare, a hidden enemy of creators, and explores ways to solve the problem. Not All glares Are the Same — Get To Know the Differences ‘Bright light led to temporary blindness,’ ‘My vision is blurry,’ ‘The view was obscured by lights’ — All three scenarios could be caused by glare. But not all glares are the same. Glare can be categorized into three types: Disability Glare, Discomfort Glare and Reflection Glare. ▲ Disability Glare Disability glare refers to a reduction of visual acuity caused by a bright light in the field of vision in the dark. A classic example is sudden blindness due to oncoming headlights when driving at night. ▲ Discomfort Glare Contrary to disability glare that causes sudden blindness, discomfort glare does not necessarily impair the vision of objects. However, it can lead to discomfort or eye fatigue. For instance, you might suffer discomfort glare when a soccer or baseball stadium suddenly turns on a strong light. The pain levels vary by where you are and how bright the light is, and even if the light does not directly enter your eyes, it can cause emotional discomfort. ▲ Reflection Glare Lastly, reflection glare obscures a monitor or a certain object by reflecting light from the ceiling. This includes the reflection of fluorescent light on an office monitor or a situation where you can barely see your screen in sunlight. You are most likely to be caught in glare within a 45-degree field of vision called the ‘Glare Zone’. You should not take glare lightly. Glare blurs a screen, making it difficult to recognize accurate colors. Reduce Distracting Glare With Samsung’s Matte Display ViewFinity S8 (Model name: S80PB) helps users to view accurate colors even in bright daylight. This is possible thanks to the Matte Display applied on ViewFinity S8 which reduces distraction caused by glare. Users can edit and review content clearly with consistent levels of brightness and colors even without a monitor hood. ▲ Matte Display on ViewFinity S8 reduces glare and reflection1 In recognition of its technology, ViewFinity S8 is the world’s first ‘Glare Free’ monitor verified by UL (Underwriters Laboratories), a global safety certification company. UL’s ‘Glare Free’ verification is awarded based on UGR (Unified Glare Rating) certified by CIE (Commission Internationale de l’éclairage). ViewFinity S8 met the standard of UL’s ‘Glare Free’ verification in Disability Glare, Discomfort Glare and Reflection Glare. Disability Glare, which determines whether a screen is overly bright when watching screen in a dark room Discomfort Glare, which determines whether a screen is too bright Reflection Glare, which determines whether the objects on a screen are visible even when external light is reflected on the surface This is the first time that a monitor satisfies the standard in all three areas, showing the excellence of the Matte Display. Optimized for All-Day Creativity ViewFinity S8 not only provides creators accurate viewing experience but also offers an optimal environment for creating content. ViewFinity S8’s ergonomic monitor stand allows you to customize the monitor’s height, tilt and horizontal position. In addition, the screen can be rotated up to 90° and installed on a wall, providing more options to personalize your work environment. The Matte Display on the top of the panel reduces light reflection even without a monitor hood, allowing you to freely adjust the screen. ViewFinity S8 protects users from eye strain with major eye care features, including Adaptive Picture, which automatically adjusts brightness and color temperature for creators who use their monitor for long period of time. Additionally, Eye Saver Mode reduces blue light, a main culprit of eye fatigue, and Flicker Free protects eyesight by reducing screen flickering. ViewFinity S8 offers a Matte Display for comfortable viewing, an ergonomic design for a customized work environment and various features to increase eye protection. As a result, ViewFinity S8 is the best choice for creators who want to showcase their creativity without distraction. 1 The image shown is for illustration purposes only to compare S80PB with the one without the Matte Display (e.g. 2021 ViewFinity S80A). The S80PB adopts the Matte Display. View the full article

To kick off the series, Samsung Newsroom met with the developers and strategic planners of Samsung Gaming Hub,1 which combines the power of streaming and gaming all in one place. From the story of the platform’s development to insights on their favorite games now available on Samsung Smart TVs, the experts behind Samsung Gaming Hub share the inside story of Samsung’s new all-in-one cloud gaming experience. Power Up Your Gameplay Visuals With the Neo QLED Samsung continues to lead innovation in Smart TV technology, driven by the goal of providing more and increasingly better entertainment options for consumers. As a result, the company decided to explore new gaming features that could be enjoyed specifically on Samsung Smart TVs. In 2018, Samsung broke new ground by becoming the first in the industry to implement Auto Game Mode on TVs. Since then, Samsung has led the way in developing Smart TVs focused on leveling up the gaming experience. As a result, for the past four years, Samsung has won the CES Innovation Awards in the gaming category. In addition, Neo QLED proved its technological prowess last year by becoming the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE), a well-regarded electrical engineering certification institute in Germany. The Gaming TV Performance recognition from the VDE is granted based on the qualities of ‘Low Input Lag’ and ‘HDR with a brightness of higher than 1,000 nits.’ Input lag refers to the time it takes for an input command on a gamepad to appear on the screen. The shorter the input lag, the faster the response speed, allowing players greater control over their gameplay experience. The input lag for Samsung’s Neo QLED was 10ms or below in all game segments, meeting or exceeding the evaluation standards across the board. The TV was also recognized for its technological advancement in HDR as well. Neo QLED provides the optimal contrast by making brighter screens even brighter and darker screens even darker. This technology earned Neo QLED the VDE certification. What’s more, since last year, the entire line-up of Neo QLED has been equipped with the AMD FreeSync Premium Pro feature — another industry first. The FreeSync Premium provides a soft yet vivid picture quality by reducing or removing input delay, lagging screens and screen distortion while connecting your game console or PC to the TV display. As such, users can enjoy fluid, tear-free racing games with Neo QLED. The Best of Gaming, All in One Place With the hardware in place, powerful software is the next step for leveling up any home gaming rig. Launched on June 30th, the Samsung Gaming Hub will be the ultimate home for gaming, using only your TV. The Gaming Hub is the Smart Hub’s new section dedicated to the latest games. Acting as a go-to streaming platform, the Samsung Gaming Hub displays popular games, recently played games and recommendations just for you — all in one, convenient place. No console is required. Gamers can simply select any game on the screen and play instantly. They won’t even have to wait for the game to download. It’s all there, right away. The Samsung Gaming Hub also supports multitasking, letting users explore videos or listen to music while playing games. ▲ Heej Chung, GEM PM of Visual Display Business at Samsung Electronics “The biggest advantage is that the users can enjoy streaming games through Samsung Smart TVs and monitors without having to buy any extra gear,” said Heej Chung. “In other words, it’s a comprehensive game service where users can enjoy gaming content and experiences all at once in Samsung Smart TVs.” “The way we watch videos has evolved from playing VHS tapes and installing set-top boxes to subscribing to OTT services and streaming videos. Likewise, the way we play games has shifted to gaming on the cloud,” said Chung. “Just as Samsung TVs have evolved with how we watch videos, we want to offer a better gaming experience for users.” The Future of Games, for All The Samsung Gaming Hub is gaining attention from users worldwide for giving users instant and seamless access to a wide variety of games. By partnering with NVIDIA GeForce NOW, Google Stadia and Utomik, Samsung is offering a selection of games beloved by gamers available on demand. However, the benefits don’t stop there — the time, money and hassle involved with buying compatible equipment for different consoles, and the lengthy process of installing and uninstalling games for the sake of storage space, are all resolved with the Samsung Gaming Hub. ▲ JunHo Hwang, Software R&D Lab of Visual Display Business at Samsung Electronics “In the past, we had to buy a separate gear to play exclusive games,” said Junho Hwang. “What’s more, gamers who bought the DL (downloaded) version of games had to delete previously installed games often to secure enough storage to install new ones.” “However, with the Samsung Gaming Hub, users can explore and play games offered by our various partner companies without buying a separate console,” said Hwang. “Since games are streamed, users don’t need to worry about storage space or installation time at all.” ▲ Jay Park, GEM PM of Visual Display Business at Samsung Electronics This makes the gaming industry, as anyone can play and enjoy CPU-intensive games, even without a PC. “The Samsung Gaming Hub provides games on the cloud, so users don’t need to worry about minimum system requirements or recommended configurations,” said Jay Park. “With the low latency mode and AI upscaling, we’ve improved performance and resolution, which are the most important aspects of cloud gaming.” Stream Xbox Straight to Your TV The news that surprised gamers the most this year was the collaboration agreement between Samsung Electronics and Microsoft. Through the partnership, Samsung’s Gaming Hub became the world’s first Smart platform to include the Xbox app. This means that 2022 Samsung Smart TV user can enjoy Xbox-exclusive games without having to buy a console. ▲ Juyeon Park, GEM PM of Visual Display Business at Samsung Electronics “I’ve been a gamer since I was a kid in elementary school, so this has been the most enjoyable and exciting project for me. I hope many gamers will feel free to play these games without worrying about buying gear,” said Juyeon Park. Top Video Game Picks From Samsung Developers As more and more at home gamers turn to playing games on large, high-resolution screens, we wanted to know — what are the best games to play on Samsung Smart TVs? Hwang recommends “It Takes Two,” a game where the main characters, Cody and May, work as a couple and try to escape a fantasy world and return to Rose, their daughter. “The storyline has to do with family, and it’s also not so difficult to play either,” said Hwang. “It’s a fun game to play with family members who are new to video games.” For solo players, Jay Park recommends “Forza Horizon 5,” a racing game chosen by more than 10 million gamers. “The game takes place in Mexico, so it’s great for enjoying the natural scenery abroad. You can also play with expensive cars without worrying about taking care of them, so it’s quite cathartic,” said Park. “I’ve played this game while testing the Gaming Hub, and the time just flew by. I was so drawn into the experience.” Fun for the Whole Family These days, we live in a world where our TV instantly connects us to thrilling action movies, or up-to-date news from all over the world, anytime. While quality gear is important, what matters more to consumers is quality content. “We came up with the idea of the Samsung Gaming Hub so that anyone, with their friends and family, could start playing games just as people naturally turn on a TV at home,” said Heej Chung. “I hope the Samsung Gaming Hub will be a starting point to deliver the joy of gaming for all users, not just gamers.” The visionaries behind Samsung Gaming Hub also emphasized their determination to expand content experiences. “We’re going to keep adding more content and updating new features. We are just getting started, so we hope many people will show encouragement and interest so that this service can further develop.” The Samsung Gaming Hub invites you to a new world of gaming. Stay tuned for more updates from the Samsung Newsroom learn what unfolds next in the Samsung Gaming Hub and tips on building your ideal at-home gaming station. 1 Gaming Hub is available in the following countries/regions: U.S., Canada, UK, Germany, France, Spain, Italy, Korea and Brazil. View the full article

Samsung Electronics announced today that the Samsung Gaming Hub1 is now rolling out to all 2022 Samsung Smart TVs bringing the best game streaming content and game playing experiences with no additional hardware or downloads needed. Announced during CES 2022, Samsung Gaming Hub is an all-in-one game streaming discovery platform where players can discover and play games they love from partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik, and, coming soon, Amazon Luna. The Samsung Gaming Hub brings better, faster and more convenient access to all things gaming within Samsung TVs, including the 2022 Neo QLED 8K, Neo QLED 4K, QLEDs and 2022 Smart Monitor Series, bridging Samsung’s expertise in hardware and software for an optimal gaming experience. “The Samsung Gaming Hub combines Samsung’s leadership in streaming technology with our experience in creating the industry’s most cutting-edge hardware, removing the barriers to entry so people can just play,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “With expanding partnerships across leading game streaming services and expert curated recommendations, players will be able to easily browse and discover games from the widest selection available, regardless of platform.” Where Gaming Comes Together Powered by Tizen, Samsung Gaming Hub allows players to instantly access the games they love from industry-leading partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik, and coming soon, Amazon Luna in addition to their gaming consoles and PC, all in one convenient place.2 Players can use their favorite accessories, such as Bluetooth headsets and controllers with the Samsung Gaming Hub without the need to purchase new hardware — making it easier to access games than ever before. Additionally, users will be able to see expertly curated recommendations based on the latest and most popular games. The Samsung Gaming Hub also seamlessly integrates music and streaming services to provide access to more entertainment options during gameplay, with easy connection to Twitch, YouTube and Spotify directly on the Gaming Hub experience menu. Players can get the latest gaming news, watch tutorials, play their favorite music and podcasts and view trailers from the most anticipated games all from the new and convenient Gaming Hub. Streaming Innovation Meets Incredible Processor and Picture Quality Players can also look forward to an amazing gaming experience thanks to advanced motion enhancements and latency reducing technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series. Samsung’s latest lineups introduce faster decoding and optimized buffer control technology which reduces the input lag by more than an average of 30 percent compared to the previous models. Additionally, Samsung’s latest AI upscaling technology optimizes game graphics, providing incredible 4K and 8K resolution with high color accuracy and sharpness. For more details, visit the Samsung Gaming Hub page. 1 Gaming Hub is available in the following countries/regions: US, Canada, UK, Germany, France, Spain, Italy, Korea and Brazil. 2 Service availability for partners may vary by region; Amazon Luna will be available in select regions later this year. View the full article

The Art Store of Samsung Electronics’ The Frame is the epitome of the digital-physical blend taking over today’s art experiences, allowing widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world by harnessing The Frame’s immaculate digital display to emulate the experience of a physical exhibition. Melanie Mikecz, a mixed-media artist and illustrator based in San Francisco, U.S., is taking these experiences to new heights with her combinations of naturally-occurring patterns with hyperbolic expressions to masterfully blend the worlds of painting and graphic design for art fans of all ages. In order to learn more about how technology is helping Mikecz create art that inspires artists and enthusiasts alike, Samsung Newsroom sat down with her to learn more about her creative journey. ▲ Melanie Mikecz Q: You specialize in a digital mixed media style that charms children and adults alike. What inspires your work? I have a background in both painting and graphic design. I found that combining painted elements and new technology gives me the most artistic freedom. I am not limited by the constraints of traditional media, but at the same time, my work has more texture and depth than digital media alone. I have always been inspired by naturally-occurring patterns and vibrant color palettes. However, I do always like to add a twist to my work. Whether that is by exaggerating the color or by creating an imperfect pattern. Now that I have children, I am also influenced by their interests and aesthetics. Q: Was your original intention when creating art to appeal to all ages? Or has that been a natural, organic reaction to your work? I don’t know that I consciously sought to create art for all ages. Rather I enjoyed making art that was vibrant and a little funky. I’ve always liked drawing animals and creatures, so that tends to appeal to children. My more abstract work is geared more towards adults. However, I think there is a lot of crossover between the two styles. My Art Store collection for The Frame has bright palettes and imaginative creatures that charm children. At the same time, I think many adults will enjoy adding some color and energy to their living spaces through my work. Q: What do you think of the Art Store as a piece of technology to include within the households of children? I would imagine that the Art Store positively affects children’s development as it introduces them to a rotating gallery of art. By periodically swapping out the art on The Frame, children are presented with a variety of artists, styles and subjects. I think this can both inspire children’s own creativity and start bigger conversations. Q: As you said, your illustrations are known for their vibrant color expression. How does The Frame display that aspect of your art? The Frame displays color better than traditional print media, so my artwork is much more vibrant on its screen than on paper or canvas. The texture of my work also comes through nicely on The Frame. Furthermore, its function as a digital display allows for my work to get in front of a wider audience. Q: What made you decide to work with digital art platforms, such as Etsy and The Frame’s Art Store? I have been marketing my work on Etsy for years since it is a great way to sell my art directly to the consumer. When I first heard about The Frame, I thought it was such an innovative concept. So, when Etsy and Samsung approached me to share my work this way, I was eager to get involved. Q: What has been your favorite piece of your own to be displayed on The Frame? Why? My piece Enchanted Sea is one of my favorites because it bridges the gap between abstract art and illustration. The cool color palette of this piece has a modern, beachy vibe. ▲ “Enchanted Sea”, Melanie Mikecz Q: How does showcasing your work on a digital platform like the Art Store mutually benefit art enthusiasts and consumers alike? First of all, using The Frame to display art when not watching television is so much nicer than simply having an empty black box on the wall. I also think that it is super fun to be able to swap out the art being displayed depending on your current mood, the season, your vibe or another reason. For example, my piece Sea Turtle Swim might be displayed during warm weather or when you are dreaming of a beach vacation. ▲ “Sea Turtle Swim”, Melanie Mikecz However, my piece called Mountain Adventure by the Sea might be more fittingly displayed during winter. ▲ “Mountain Adventure by the Sea”, Melanie Mikecz This collaboration with Samsung and the Art Store is also the first time that I have worked with a partner to display my work only digitally. I appreciate the time taken to curate the collections on the Art Store and how diligently credit is given to the artist. The way art is carefully selected and displayed means that the Art Store has the sophistication of a museum collection. Q: Ultimately, where do you see the future of art exhibition headed? In the future, protecting the artist’s intellectual property will continue to be a focus. I also envision that we will see smaller displays much like The Frame all throughout the home, as well as more prominent digital-based displays in the broader world as digital art exhibitions become more popular. To see more of Mikecz’s art pieces, including Enchanted Sea, be sure to head to the Art Store on Samsung’s The Frame. View the full article

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With the ever-growing popularity and accessibility of social video platforms, today, anyone can become a creator. To grow their platforms, new creators are choosing professional-grade editing programs and hardware to produce exciting content and increase subscribers. As a result, the demand for high-quality monitors is skyrocketing. According to Markets & Research, the global Professional Monitors market size was estimated to be worth $104.86 million in 2021 and is forecasted to be $149.21 million by 2028. If you’re looking to break into content creation, use the following checklist when picking your next monitor. # Want To Be a Content Creator? Here Is How To Pick The Perfect Monitor # Not Familiar With The Terminology Yet? This Guide Will Help You Looking to choose a new monitor for content creation? Don’t let unfamiliar jargon put you off. Let’s take a deep dive into the world of monitors. 1. DCI-P3: Reproducing accurate colors from shot to screen DCI-P3, the triangle highlighted on the colorful diagram, constitutes a range of colors that can be presented on a given display, such as a monitor. Simply put, they use figures to indicate the extent of a display’s color handling capabilities. This is why it is called a color gamut, because gamut means a full scope or range of something. Color standards vary by institutes depending on the purpose and criteria of the color gamut. Classic examples include DCI-P3, sRGB and Adobe RGB. The triangle refers to a percentage of the visible spectrum on a display based on each color standard. sRGB Adobe RGB DCI-P3 – sRGB is a standard RGB color space that Microsoft and HP created cooperatively in 1996 to use on monitors and printers. – Developed by Adobe in 1998, Adobe RGB was designed to express digital color for photo. – DCI-P3 was created by Digital Cinema Initiatives to efficiently express color for a digital projector. – sRGB covers just 33.3% of visible colors. – It is commonly used for design and photo editing. – It is widely used in HDR content. DCI-P3 presents a more optimized color space for digital videos. To find the best monitor for video content creation, you need to check a monitor’s color gamut. It is essential to display your video as intended without color distortion, whether on a computer or mobile device. Make sure the monitor supports ‘DCI-P3’ if you often edit videos. 2. HDR: Selecting a monitor that provides incredible contrast and accentuates details Customers are good at intuitively picking up on the quality of a display, so the ability to deliver life-like picture quality is just as crucial as accurate color reproduction. HDR (High Dynamic Range) refers to a technology that delivers true-to-life pictures by delicately adjusting brightness. You can assess HDR performance based on VESA DisplayHDR ratings created by VESA. VESA Certified DisplayHDR guarantees a display’s quality, allowing you to enjoy the best HDR experience. VESA assigns a number grade representing peak brightness on certified monitors. In other words, the larger the number, the wider the range of brightness a monitor can express. As VESA Certified DisplayHDR guarantees a display’s quality, it is highly recommended that serious creators invest in a product that is DisplayHDR 400-verified, or higher. This will enable you to enjoy the best HDR experience possible. 3. Matte Display: Avoiding bright light without installing unnecessary accessories Content creators can often be disrupted by glare or reflection on their monitors. It is crucial for creators to work on a screen that delivers consistency in all environments regardless of external lighting factors. Bright lights or changes in monitor angle can cause color distortions detrimental to overall content quality, which is why many editors now use monitor hoods while working. However, installing a hood to prevent glare and reflection can undermine work productivity since it is difficult to adjust a monitor’s angle or height. ViewFinity S8 solves such inconveniences by adopting the Matte Display to minimize glare. Low Reflection Film, Samsung’s proprietary technology that reduces glare and reflection, helps you check content even under bright light regardless of angle. As such, ViewFinity S8 received the world’s first UL1 Verification for Glare Free. # Samsung ViewFinity S8, The Best Choice for Content Creators 1 UL, LLC is a global safety certification company that determines standards for safety, security and sustainability. View the full article

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Samsung Electronics today announced the global launch of ViewFinity S8 (Model Name: S80PB), a high resolution monitor specialized for creative professionals including content creators, graphic designers and more. ViewFinity, a portmanteau of “View” and “Infinity” is the new name for Samsung’s high resolution monitor lineup, meaning ‘The Value of Infinite Viewing Experience’, and showcases Samsung’s ambition to establish a new benchmark for high resolution monitors. “ViewFinity is the summation of Samsung’s goal to deliver the most precise and functional monitors to businesses who require pinpoint accuracy and consistency throughout their work,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are proud to offer this monitor to designers, artists and professionals who will use our technology to create new ideas and experiences that realize their full potential.” The Samsung ViewFinity S8 is available in 32” and 27” models to give high performance in the most popular screen sizes. Pro-grade UHD resolution is combined with a wide color gamut up to 98% of DCI-P3 and Video Electronics Standards Association (VESA) DisplayHDR 6001 for more range, accuracy and nuance. Professional factory calibration ensures up to one billion colors are projected in crystal clarity on the IPS panel, which creates vibrant color reproduction and contrast while working on the most complex visual and design projects. Moreover, Samsung ViewFinity S8 received the ‘PANTONE Validated’2 recognition in display from PANTONE3 — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades which can be found in the PANTONE SkinTone Guide. As the world’s first UL4 verified Glare Free monitor, Matte Display is applied on the top of the panel, reducing light reflection even when not using a monitor hood to provide a distraction-free working environment. This is enhanced by the wide viewing angle allowing users to see images clearly from any angle. Plus, ViewFinity S8 earned the CES 2022 Innovation Award Honoree in the Computer Peripherals & Accessories category in recognition of Samsung’s ongoing efforts to deliver considerable benefits to its customers. Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to the ViewFinity S8 to reduce marine waste and minimize the environmental footprint while using more recycled plastics to produce its display products than it did in 2021. Samsung’s Eco Savings Plus technology also reduces pixel brightness in sections of an image with black pixels for up to a 10% reduction in power consumption. In fact, ViewFinity S8 is TCO Certified5 for its product design based on specific social and environmental responsibility requirements, as its product lifecycle also contributes to the circular economy. The ViewFinity S8 offers increased functionality to create efficient workflows. It can be used as an all-in-one dock for desktops or laptops for simplified workstations at home or the office. Also, users can connect the monitor with a single USB Type-C cable enables display signals, 10Gbps data transfers, fast internet speeds via an Ethernet6 connection and fast charging with up to 90W power. The VESA-compatible design maximizes space efficiency, allowing users to adjust, tilt, swivel and pivot the monitor into the perfect ergonomic position. Furthermore, the ViewFinity S8 offers certification from TÜV Rheinland for Intelligent Eye Care, Adaptive Picture for optimized quality in any viewing environment, Eye Saver Mode and Flicker Free technology. The ViewFinity monitors include the newly released models and nine other products with QHD or higher resolution — 2022 models (S80PB, S61B) and 2021 models (S95UA, S80UA, S80A, S70A, S65UA, S60UA, S60A). Samsung’s new high resolution monitor, ViewFinity S8, will be available globally from the end of June, with launch schedules varying by region. For more information, including local market availability, please visit: Samsung ViewFinity. Specifications Model S80PB Display Screen Size 32”, 27’’ Resolution 3,840 x 2,160 (UHD) Panel type IPS Color Gamut (DCI Coverage) DCI-P3 98% HDR 32’’ – HDR600, 27’’ – HDR400 Peak Brightness (Typical) 32’’ – 600 cd/㎡, 27’’ – 400 cd/㎡ Response Time 5ms (GtG) Contrast Ratio 1,000:1 (Typ.) Viewing Angle 178° (Horizontal) / 178° (Vertical) Color Support (16.7M/1B) Max 1.07B Features Intelligent Eye care Adaptive Picture / Eye Saver Mode / Flicker Free Picture-In-Picture Yes Picture-By-Picture Yes Stand Type HAS (Height Adjustable Stand) Tilt / Swivel / Pivot Yes Wall Mount 100×100 Interface Connectivity 1 Display Port / 1 HDMI / 1 USB-C / USB Hub 3.0 (3 Dn) *USB-C Charging Power: Max 90W Ethernet(LAN) 1 EA Recognitions UL-verified Glare Free Yes PANTONE-validated Yes (PANTONE Validated, PANTONE SkinTone Validated) TUV-certified Yes (GS / Low Blue Light / Flicker free) TCO 9.0-certified Yes EPEAT-certified Yes Energy Star-certified Yes 1 VESA Display HDR 600 available on the 32-inch version. 27-inch model supports VESA Display HDR 400. 2 PANTONE Validated and PANTONE SkinTone Validated. 3 PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors. 4 UL, LLC is a global safety certification company operating the standards for safety, security, sustainability. 5 TCO Certified, generation 9. TCO Certified is a global sustainability certification for IT products, available for computers, mobile devices, display products and data center products. Criteria cover both social and environmental sustainability and enable circular solutions. Compliance with criteria is independently verified. TCO Certified is a third-party certification in accordance with ISO 14024. 6 Requires ViewFinity to be plugged into internet modem via a LAN cable. Internet speeds vary by provider and region. View the full article

With the ambition of ‘the value of infinite viewing experience’, ViewFinity, Samsung’s high resolution monitor lineup will allow creative professionals including designers and content creators to improve their work productivity. ViewFinity S8 (Model: S80PB), a new monitor specialized for creative professionals delivers accurate colors as intended with a wide color gamut up to 98% of DCI-P3 and UHD resolution. Matte Display is applied on the top of the panel, reducing light reflection. This allows you to create content with vibrant color reproduction and brightness and prevent any distortions. Furthermore, ViewFinity features ergonomic design to offer more comfortable user experience during extended use. With innovation in technology and performance, Samsung ViewFinity, as a new benchmark of high resolution monitors for creators, will provide a comfortable user experience and productive working environment. You can check out the infographic below to learn more about ViewFinity S8’s exciting features. View the full article

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Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, today announced that Xbox is joining Samsung Gaming Hub,1 a new game streaming discovery platform available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs2 and 2022 Smart Monitor Series. Samsung Gaming Hub will become the world’s first Smart TV platform to include the Xbox app on Smart TVs. With this partnership, Samsung Gaming Hub users are now able to stream over 100 high quality games, through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of release from Xbox Game Studios and enjoy iconic franchises from Bethesda Softworks and more. Powered by Tizen, Samsung Gaming Hub is a new game streaming discovery platform bridging hardware and software for a better player experience on 2022 Samsung Smart TVs, enabling gamers to instantly access the games they love from industry-leading content partners. In addition to the Xbox app offering hundreds of their favorite games via Xbox Game Pass, gamers can also look forward to an amazing gaming experience with minimized latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series. “Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.” “We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.” Revealed at CES 2022, Samsung Gaming Hub includes partnerships with leading game streaming services such as NVIDIA GeForce NOW, Google Stadia and Utomik, and with today’s announcement becomes the only Smart TV platform to include the Xbox app. The Samsung Gaming Hub will be available in select regions around the globe on 2022 Samsung Smart TV models beginning June 30th and beyond. For more details, visit the Samsung Gaming Hub page. 1 Availability of Gaming Hub may vary by region. 2 2022 Samsung Smart TV models above BU8000. View the full article

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△ Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. At the same time, it will be a fundamentally different world moving forward. I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions that were and still are important to businesses today, as well as new technologies designed to meet the needs of the modern world. It’s clear that we will never fully return to what we used to think of as “normal” life. We’ve already reimagined offices, classrooms, entertainment and so much more within our daily routines. It’s my job not only to keep up with these trends, but to fundamentally reimagine the role of digital signage moving forward. That’s why Samsung is focused on redefining our most common spaces, reconnecting the world through new experiences and re-emphasizing the importance of digital signage in our daily lives. Redefining Learning and Collaboration in a New Era One of the largest shifts of the past few years is the role technology plays within common environments such as classrooms in schools and meeting rooms in offices. These environments saw an increasing demand for digital transformations and now new considerations are required to ensure every student and professional has the same high-quality collaboration experience regardless of whether they attend in-person, online, or in a hybrid manner. In other words, learning and collaboration spaces have been redefined with an increased emphasis on inclusivity in any scenario. Samsung is addressing this need with the new Samsung Flip Pro. It provides students and professionals with high-quality collaboration experiences whether they are in-person or remote with enhanced usability and specialized features to meet ever-changing business and education needs. With a focus on seamless and intuitive interactions, it’s easy to set up and easy to use. The newly added intuitive control panel enhances the overall classroom or meeting room experience along with the industry’s fastest touch latency, enhanced multi touch features and the ability to simultaneously connect devices to the display wirelessly for enhanced collaboration. Reconnecting Through New Outdoor Experiences As consumers return to public shopping malls, sporting events and other forms of entertainment, businesses are competing now more than ever for their attention. With more outdoor activities, signage has become a bridge between consumers and brands while helping people enjoy digital art. In other words, signage reconnects consumers with the world. LED signage also creates unforgettable experiences inside sports stadiums. Delivering the best viewing angles for fans was one of Samsung’s highest priorities. As part of these efforts, Samsung designed the largest videoboard ever created for sports, the Infinity Screen in SoFi Stadium as a part of the Hollywood Park Technology Alliance. Measuring 70,000 square feet, the incredible curved, 360-degree, dual-sided screen greets fans and provides a state-of-the-art way to experience the game. Another trend where we see a major opportunity for growth is the electric vehicle industry. As demand for electric vehicles surges, carmakers, governments and local businesses are rushing to build more electric vehicle charging stations. This provides a new outlet to serve information and deliver promotions to electric vehicle owners, and Samsung outdoor signage is the perfect solution for this scenario. With ultra-bright picture quality and durability with certified IP56-rated protection, the outdoor signage can excel in a variety of weather conditions and environments, hence businesses can create engaging visual experiences while customers top up their batteries in charging stations. Re-emphasize the Vision of ‘Screens Everywhere’ With Unmatchable Micro LED Technology Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless. The Wall is Samsung’s state-of-the-art display technology, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion. Samsung is the leader in Micro LED displays, which contain smaller LEDs, and allow greater LED density, enabling brighter and more detailed color expression inside a slimmer display profile. To create our industry-leading Micro LED technology, we have focused on three key areas: Samsung developed fully integrated ultra-fine Micro LED chips; such densely populated LEDs result in stunning brightness; and we continue to secure processing know-how for ultra-fine semiconductor chips to improve mass production. These unparalleled technologies helped Samsung’s 2022 lineup of The Wall (IWB) open up new possibilities. The micro pitch feature of the IWB delivers the most detailed picture with 0.63 pixel pitch, the slimmest ever, in addition to providing a variety of screen sizes to meet any consumer or business need. Meanwhile, The Wall All-in-One (IAB) has transformed the installation process with a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’ which makes the whole process as simple as a consumer TV. The Wall All-in-One not only saves valuable time but also lowers the total cost of ownership while delivering a better viewing experience. In a constantly changing world, Samsung will continue to deliver breakthrough innovations to realize the vision of “Screens Everywhere” based on industry-leading Micro LED technology. Reimagining the Role of Digital Signage As an industry leader in the global signage market for the past 13 consecutive years,1 we will continue to expand our sustainability efforts by creating products that can reduce carbon emissions and contribute to resource circulation. Our digital signage solutions, including the 2022 Smart Signage, have received certified energy efficiency grades that rise to new industry standards, such as ENERGY STAR and EPEAT. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021 and became the first business in the industry to achieve the reducing CO2 label, certified by the Carbon Trust for its display portfolio. In recognition of our eco-conscious efforts for our sustainability initiative, we won the ‘Sustainability Innovation of the Year’ at the AV News Awards in ISE. As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future. The return to routines combined with new customer expectations and habits provides businesses with a rare opportunity to reimagine their offerings and practices. By considering a new role for digital signage moving forward, we’re helping our customers reimagine what’s possible to keep them ahead of the curve. I’m excited for this next chapter for digital signage. At Samsung, we’re passionate about bringing game-changing innovation and value to our enterprise customers. We will continue to innovate, reimagining the role of digital signage in new and conventional spaces, all while increasing our customers’ possibilities in this new era. 1 Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.) View the full article

Samsung Electronics, a global leader in the gaming monitor industry, announced the global availability of the 2022 Odyssey G85NB, G75NB and G40B gaming monitor lineup, further reinforcing the Odyssey’s industry-leading position in delivering the most immersive and lifelike gaming experience available on the market. The G85NB — the world’s first 240Hz 4K gaming monitor — is available in a 32-inch format, offering super-realistic picture quality, rapid response times and premium performance. “Samsung is excited to unveil the world’s fastest 4K gaming monitor to unlock even more opportunities and deliver innovation to the market, creating a new and incredibly immersive experience,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “Gamers ultimately desire that immersive experience in unity with their character and scene, and the Odyssey enables this with superior features and lifelike picture quality to give players a thrill.” Odyssey Neo G8 (G85NB) — Unrivalled in speed and resolution The new 32-inch Odyssey Neo G8 is the world’s first and fastest monitor that combines a 4K (3,840 x 2,160) 1000R curved VA panel featuring Quantum Matrix Technology, with 240Hz super-fast refresh rate and 1ms response time (GtG).1 The 4K resolution is also supported by a color gamut up to 95% of DCI-P3 color gamut. The design of the Neo G8 was inspired by the iconic style of the Odyssey Neo G9, offering an effortlessly cool exterior which is packed with premium gaming performance features. Together with AMD FreeSync Premium Pro, the gaming monitor’s outstanding 4K 240Hz refresh rate and ultra-low 1ms response time allow players to get real-world accuracy to maximize their potential and compete at the highest level in any gaming environment. The Neo G8 also utilizes Quantum Mini LED technology, enabling ultra-fine and precise control of the densely packed LEDs, ensuring gamers see both dark and bright scenes as they were intended. In addition, Quantum HDR 2000 with a 2,000nit peak brightness and a million-to-one static contrast ratio brings out the most subtle details for unparalleled immersion. The CoreSync lighting found on the backside of the monitor automatically detects colors on the screen and projects them in real life to create a deeper sense of immersion. The Odyssey Neo G8 is also built to provide a wide range of innovative features to enhance any gaming experience. The monitor is equipped with new display technology called Matte Display which provides both anti-glare and anti-reflection protection, minimizing distractions and keeping users focused on the content in front of them. Plus, the monitor offers a Height Adjustable Stand (HAS), as well as Swivel and Tilt functionality for ergonomic efficiency and Video Electronics Standards Association (VESA) compliant mounting. Users can customize their space for maximum comfort and productivity, supported by the flexibility of the Neo G8. The G85NB was recently recognized for its innovative technology and named a winner in the CES 2022 Best of Innovation gaming category, as well as being a CES 2022 Innovation Award Honoree, also in the gaming category. Odyssey Neo G7 (G75NB) — Immerse yourself with premium Mini-LED technology Samsung extends its Odyssey gaming monitor line up with the new Odyssey Neo G7, a 32-inch 4K (3,840 x 2,160) monitor with 1000R curved VA panel offering, a 165Hz refresh rate and 1ms response time (GtG), delivering a premium gaming performance. This performance is powered by many of the same features as the Odyssey Neo G8 model, including AMD FreeSync Premium Pro, Quantum Mini LED technology, as well as Quantum HDR 2000 with 2,000nit peak brightness and a million-to-one static contrast ratio for superior immersion that plunges players into the virtual world of any game they play. The deep immersion is enhanced by the CoreSync lighting found on the rear of the monitor, bringing content to life with bright and vivid colors that create more memorable experiences. The ergonomic stand, in addition to Auto Source Switch+, ensures the monitor works for the user and removes any friction while using for maximum performance, productivity and comfort. Players can also get to their content faster, without have to flip through multiple inputs, by simply turning on the PC for the monitor to instantly recognize and switch between the inputs. Odyssey G4 (G40B) — Futuristic design packed with essential gaming features The G40B provides a brilliant option for gamers looking for a monitor with all the essential gaming features, packaged within a futuristic design. Available in 25- and 27-inch sizes, the Full HD resolution (1,920 x 1,080) G4 offers super-fast 240Hz refresh rate, 1ms response time (GtG), IPS panel with wide viewing angle and HDR10 support for a high-level gaming experience. This is further enhanced by AMD FreeSync Premium and G-SYNC Compatibility for smooth gameplay. Users can also relax in comfort with ergonomic features including HAS, Swivel, Tilt and Pivot to find the perfect playing position. The Samsung Odyssey G85NB, G75NB and G40B gaming monitors will be available globally throughout June, with launch schedules varying by region. For more information, please visit: Samsung Odyssey Neo. Specifications Model G85NB G75NB G40B Display Screen Size 32” 32” 27″ 25″ Flat / Curved 1000R Curved 1000R Curved Flat Aspect Ratio 16:9 Brightness (Typical) 350 cd/㎡ (Peak 2000 cd/㎡) 350 cd/㎡ (Peak 2000 cd/㎡) 400 cd/㎡ HDR Quantum HDR 2000 Quantum HDR 2000 HDR10 Resolution 3,840 x 2,160 (UHD) 1,920 x 1,080 (FHD) Frame Rate Max 240Hz Max 165Hz Max 240Hz Response Time 1ms (GTG) Viewing Angle 178° (Horizontal) / 178° (Vertical) Gaming Feature Variable Refresh Rate FreeSync Premium Pro FreeSync Premium, G-Sync Compatible CoreSync Lighting Yes – Etc Black Equalizer, Low Input Lag Mode, Refresh Rate Optimizer Super Arena Gaming UX, Auto Source Switch+, Adaptive Picture, Ultrawide Game View, Flicker Free Others Front Color Black Rear Color White Black Interface Display Port 1.4 (1EA), HDMI 2.1 (2EA), USB3.0 Up (1EA) & Down (1EA) Display Port 1.2 (1EA), HDMI 2.0 (2EA), Ergonomics HAS(Height Adjustable Stand), Tilt, Swivel, Pivot Wall Mount 100 x 100 1 Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors. View the full article

In this day and age, the lifestyles of gamers are as diverse as the games they play. With more gaming options and platforms than ever before, gamers these days come in all ages, styles and sizes. Samsung Electronics has released three gaming monitors tailored to the way you play — the Odyssey Neo G8, Odyssey Neo G7 and Odyssey G4. For hardcore gamers, the new Odyssey Neo G8 is unrivaled in speed and resolution, packed with premium gaming performance features for total immersion, like super-realistic picture quality and rapid response times. For professional gamers, the Odyssey Neo G7 is powered by many of the same premium features as the Odyssey Neo G8 model, delivering a memorable gaming experience. Finally, for beginners, Odyssey G4 comes with all the essential gaming features packaged within a futuristic design. Whether you’re exploring the open world of a role-playing game, the fast-paced combat of a first-person shooter, or the unique storyline of an indie game, you need a monitor to catch every detail of the action. No matter how you game, you can check out the infographic below to learn more about which Odyssey monitor is right for you. View the full article

June 5 of every year is World Environment Day, a global day of sustainability awareness created by the UN Environment Programme (UNEP) with a unique theme each year. This year’s theme, marking the 50th anniversary of the World Environment Day tradition, is “Only One Earth”. In response to the growing climate crisis faced by the entire world, the international community is embarking on initiatives to help preserve the environment. Samsung Electronics considers sustainability to be a key business priority, and accordingly, builds eco-conscious efforts into every aspect of its products’ lifecycles across all the various business areas in which it operates. This World Environment Day, Samsung Newsroom spoke with Samsung employees across the company to learn more about the efforts they are making towards reducing carbon emissions. As the first episode of this series, take a look at the card news below for an overview of the sustainability efforts being made as told by Visual Display (VD), Mobile eXperience (MX) and Digital Appliances (DA) Business employees. Be sure to stay tuned for the second episode in this series introducing the efforts of the DS Division. View the full article

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