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 “Time, memory and history must always be revisited and questioned. Art gives us the freedom to do so without constraint.”

— Basim Magdy, renowned artist

 

Basim Magdy is a visionary Egyptian artist whose work merges dreamlike imagery with thought-provoking, philosophical narratives. Through layered photography and vibrant, otherworldly visuals, he invites viewers into worlds shaped by memory, myth and speculative futures. Now featured on Samsung Art Store as part of the Art Basel in Basel collection, his distinctive aesthetic brings moments of reflection into daily life.

 

Magdy’s work reimagines living spaces as portals to imagined futures and poetic memories. Available exclusively on Samsung Art TVs, these pieces blur the line between art and atmosphere to deliver a gallery-quality experience at home. Expert-validated colors reveal every detail of his layered textures and experimental techniques — encouraging deeper engagement and sparking conversation.

 

Samsung Newsroom sat down with Magdy to explore his creative process and the transformative power of art in everyday environments.

 

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▲ Artist Basim Magdy poses at Samsung ArtCube at Art Basel in Basel.

 

 

Partnerships, Presence and Possibilities

Q: How has Art Basel in Basel played a role in your career?

 

For over a decade, I’ve attended Art Basel in Basel every year — it continues to be one of the most exciting and inspiring art events for me. A recent highlight was having a large-scale photographic work presented in Art Basel Unlimited in 2022.

 

This year, alongside the presentation of my work at the Samsung ArtCube lounge, I’m exhibiting expanded photography with Gypsum Gallery (Cairo) and paintings with hunt kastner (Prague).

 

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▲ “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022) by Basim Magdy

 

 

Q: What led to your partnership with Samsung Art Store for this year’s Art Basel in Basel?

 

It happened naturally. I was drawn to the idea of my work existing in a different context — one where it could reach new audiences including those who may not typically visit galleries or museums but who are still curious about art.

 

 

Reframing Time Through Art

Q: How did your visual and conceptual style develop into something both surreal and poetic?

 

It took years of curiosity, experimentation and a desire to create a visual language that reflects who I am. Both poetry and the strange layers of reality have long shaped my thinking. Over time, my style evolved as I explored different artistic tools and mediums. Creating something surreal and poetic has allowed me to propose new ideas and reinterpret familiar ones in unexpected ways.

 

“Art expresses what can’t be said in words.”

— Basim Magdy, contemporary artist

 

Q: Storytelling, memory and imagined futures are recurring themes in your art. What drives your interest in these narratives?

 

I’ve become increasingly interested in how we perceive time. I think that awareness deepens with age — the realization that each passing moment is gone and what lies ahead will be different yet oddly familiar.

 

Though time is a construct, its rhythms — like sunrises and sunsets — form the backdrop of our lives. History shapes how we understand the past and determines how memories are kept alive — an incredibly subjective process, often told through one point of view.

 

That’s what fascinates me. It raises questions about what gets recorded and what was deemed unworthy of preservation. What about the countless lives that pass without being remembered or documented? Time, memory and history must always be revisited and questioned. Art gives us the freedom to do so without constraint.

 

 

Art Without Rules, Technology Without Limits

Q: Your media include chemically altered film and layered photography. How do you preserve their texture and nuance when translating these physical processes into digital formats for display?

 

The urge to experiment is what drives me to work across different media. It’s rooted in asking questions and pushing limits. Translating analog processes into digital form is one of those explorations — and with it comes the challenge of maintaining texture, depth and complexity.

 

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▲ Artist Basim Magdy is well known for his fusion of dreamlike imagery with thought-provoking, philosophical narratives.

 

 

Q: With technology playing a bigger role in creating and experiencing art, how has it shaped your creative process or your approach to audience engagement?

 

Technology is evolving constantly, and with it, the way we experience the world — not just art. Today, reality often exists simultaneously in physical space and on screens. In the end, I think my lived experiences — whether encountered in real life or on a screen — inform my art just as much as my imagination does.

 

For me, art expresses what can’t be said in words. Technology is largely shaped by scientific research that operates within defined rules and systems. Art, on the other hand, is free from those constraints — so when artists engage with new technologies, the results are often surprising.

 

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▲ Basim Magdy experiences the new Art Basel in Basel Collection at Samsung ArtCube.

 

 

From Exhibition to Everyday

Q: Your work is now featured on Samsung Art Store and displayed in homes around the world. How does being part of someone’s everyday environment shift your perspective on your art?

 

It’s humbling. We each experience art through our own lens — shaped by who we are and where we’ve been. I hope my work resonates in ways that invite thought, emotion or a quiet moment of connection. For me, that kind of unspoken, personal response is the most fulfilling outcome.

 

 

Q: Samsung Art Store turns a screen into a gallery. How do you feel your work resonates differently in a digital home setting compared to a traditional gallery or museum?

 

Seeing art in a gallery or a museum is still ideal — but it’s also limited. A piece only exists in one place and not everyone can travel to see it, especially if it’s halfway across the world.

 

Samsung Art Store offers a more intimate way to experience art. Someone can engage with a piece they connect with at their own pace, free from the limitations of gallery hours or institutional settings. The platform also gives access to audiences who may not have a chance to view my work through traditional means.

 

Digital representations of art continue to evolve — and so do the ways we engage with them. I look forward to a future where we can project fully detailed images into space and where the digital experience of art might one day include touch, texture or even scent.

 

“[Through Samsung Art Store, one] can engage with a piece at their own pace, free from the limitations of gallery hours or institutional settings.”

— Basim Magdy, contemporary artist

 

Q: If someone is encountering your work for the first time through Samsung Art Store in their home, what would you like them to notice or feel?

 

I hope they experience something that stays with them — whether it’s a thought, feeling or subtle moment of curiosity. The way someone connects to art is deeply individual, and I try not to shape or influence that. It’s more meaningful when that sense of intimacy is preserved.

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      “In environments where critical decisions depend on what people see, visual accuracy and reliability matter,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re proud to see our professional monitors used in these real-world settings, and we continue to focus on developing display technologies built on precision and trust.”
      Short track speed skating is one of the fastest and most technically demanding sports in the Olympic Winter Games. Races are often decided by razor-thin margins — sometimes as little as 0.001 seconds — and outcomes can hinge on brief moments such as athlete contact or the precise positioning of a skate blade. In these situations, officials rely on high-speed camera systems and real-time video review to evaluate incidents and ensure fair competition.
      To support this process across short track speed skating disciplines, professional Samsung monitors are used to enable real-time video review and competition monitoring. With the aid of these monitors, officials can clearly assess critical moments and confidently make rulings.

      ViewFinity S8: Supporting Officiating With Clear, Reliable Visual Review
      In officiating areas near the field of play at Milano Cortina 2026, Samsung’s 37-inch ViewFinity S8 monitors (S80UD model) have been deployed to support fair play through real-time video review and competition monitoring.
      The ViewFinity S8 features a 4K UHD (3,840 × 2,160) resolution and a 16:9 aspect ratio, offering a larger viewing area that allows officials to examine fine details without compromising clarity. Compared to standard 32-inch displays, the expanded screen enables clearer inspection of close calls at the same magnification, helping officials review footage with greater confidence. HDR10 support further enhances contrast and color expression, ensuring faithful reproduction of video feeds during critical decision-making moments.

      Odyssey Ark: Supporting Broadcast and Production Operations
      Samsung monitors have also been installed in video rooms operated by Olympic Broadcasting Services (OBS), the official Olympic broadcaster for the International Olympic Committee (IOC). In these broadcast and production environments, Odyssey Ark supports teams monitoring multiple live feeds on a 55-inch display with a 1,000R curvature and 4K UHD (3,840 × 2,160) resolution.
      Designed to enhance immersion while minimizing visual distortion, Odyssey Ark helps broadcast teams maintain a clear view of fast-paced action as competition intensity unfolds. A 1ms GtG1 response time supports consistent image clarity during dynamic scenes, contributing to smooth monitoring across live production workflows.

      Bringing Advanced Monitor Display Technology to Global Sporting Events
      During the Olympic Winter Games Milano Cortina 2026, Samsung is carrying out its global Olympic and Paralympic partnership campaign, “Open Always Wins.” First introduced at the Olympic and Paralympic Games Paris 2024, the campaign reflects the value of openness — embracing differences, rejecting discrimination and creating greater possibilities through collaboration. At Milano Cortina 2026, the message is shared alongside Team Samsung Galaxy, Samsung’s official Olympic and Paralympic athlete ambassadors.
      Building on its experience supporting live competition and broadcast environments at Milano Cortina 2026, Samsung will continue developing monitor solutions optimized for global sporting events and complex on-site operations, supporting fair competition and seamless production under the most demanding conditions.
      About Samsung’s Involvement in the Olympic Games
      Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and to help shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through LA28 Games. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will help to change the way the world experiences the Olympic Games.

      About Samsung’s Involvement in the Paralympic Games
      Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to LA28 Games and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.
      Gray-to-Gray, the length of time required for a pixel to transition from one shade of gray to another. ︎ View the full article
    • Government UFO Files
    • By Daniel
      I’m still dealing with persistent UI lag and bugs on my Samsung S95B, and I’m surprised this issue continues even this year with brand new firmware 1661 and resets.
          Symptoms:
      Menu interface is slow and laggy, especially in Settings and Home screen.
      Scrolling causes stutters or jumps/skips lines in some menus.
      Delays when switching inputs, opening apps, or using Smart Hub.
      UI gradually becomes less responsive the longer the TV stays on.
             What I’ve tried (none of these solved it):
      Updated to firmware
      Multiple cold boots (hold power button until restart)
      Smart Hub reset
      Disabled TV Plus, Autorun content, ad services, autoplay previews, etc.
      Clean install with only core apps
      Factory reset → works for a few days then problem returns
      Disconect internet
      Only “solution” that works (but temporarily):
      Using “Device Care > Memory Cleanup”
      It improves UI performance significantly...
      BUT only for couple hours
      After that, lag and line skipping come back just like before.
      So far, this is the only reliable way to temporarily fix the sluggish interface.
      Likely cause (based on community feedback):
      Tizen OS memory mismanagement (leaks, poor RAM recycling, app bloat)
      Possibly related to ad-driven Smart Hub tiles or unoptimized background services
      UI lag happens even with no streaming apps open and minimal setup
      What I’m asking the community:
      Has anyone found a real permanent fix????
      Any way to disable Smart Hub completely or force a minimal launcher?
      Anyone rollback to a more stable firmware (e.g. 1304, 1430) and fixed this?
      Did anyone get Samsung to acknowledge or repair it under warranty?
      It’s frustrating to have a flagship OLED 2500$ USD with incredible picture quality, but an TIZEN OS that feels like it’s choking on basic tasks. Hoping for any solutions beyond daily memory cleaning.
      On my opinion this is a bad memory using that cause this. Memory because saturated over time.
      In all case, Tizen team should redo their homework ASAP.





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