Samsung Brings Game Developers and Tizen Together at GDC 2016
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By Samsung Newsroom
At the Game Developers Conference (GDC) Festival of Gaming 2026 from March 9-13 in San Francisco at the Moscone Center, developers, technical leaders and industry experts gathered to see how the latest display breakthroughs are reshaping the PC gaming experience.
During the event, Samsung Electronics also showcased its latest Odyssey gaming monitors and technologies at the San Francisco Marriott Marquis. Samsung brought together gaming industry leaders, enthusiasts and media to get a firsthand look at the Odyssey gaming monitor lineup and to play some of the hottest titles on PC, including Cyberpunk 2077 and Hell is Us.
▲ GDC 2026 was held in San Francisco. Running throughout the week, the Samsung Odyssey Gaming Lounge became a playground for PC visuals, complete with groundbreaking demos, unscripted reactions and candid conversations about what comes next for advanced gaming displays.
“Samsung has redefined 3D gaming — the technology is so sharp and crisp.”
— Floyd Broadnax, gaming content creator
Developers See What Glasses-Free 3D Can Do for Gameplay
The centerpiece of the showcase was Odyssey 3D. Using advanced eye-tracking and view-mapping technology, the monitor delivers a glasses-free 4K 3D display that adjusts depth in real time as players move in front of the screen. This delivers a completely new, immersive way to experience gameplay.
Developers, media and partners lined up to try the thriller Hell is Us from Rogue Factor in 3D on the 27-inch Odyssey 3D (G90XF), ahead of its public availability on Samsung’s 3D gaming library.
“Samsung has been the leading force for 3D gaming. I play everything from horror to FPS games, and the technology is really going to enhance my experience.”
— Ashley Rodgers, gaming content creator
Hell is Us drew a large crowd, with excited visitors eager to experience the game’s tight corridors, distant silhouettes and small environmental cues in glasses-free 3D. On Odyssey, visitors said it was easier to read where to go and feel the adrenaline and fear of each encounter without losing the game’s sense of mystery.
▲ The immersive details in Hell is Us on Odyssey 3D blew media away. Cronos: The New Dawn showcased a different side of 3D gaming through a launch trailer. The added depth on screen makes every moment feel more immersive and enhances the player’s sense of scale and atmosphere.
▲ Media got a close-up look at Cronos: The New Dawn on Odyssey 3D. “Samsung knows games and the brains of the developers, and that is something hardware companies don’t often know.”
— Jonathan Jacques-Belletête, Creative Director, Rogue Factor
▲ Jonathan Jacques-Belletête, Creative Director at Rogue Factor, demonstrated Hell is Us on Odyssey 3D.
Next-Generation Displays Draw Attention From Technical Leaders
HDR10+ GAMING quickly became a talking point in the room. Instead of relying on trial-and-error calibration screens, developers watched the game feed send scene-by-scene information to the monitor so highlights, shadows and color stayed closer to what they see in their own builds.
▲ Samsung’s EVP of Customer Experience Kevin Lee welcomes media to the Odyssey Gaming Lounge at GDC 2026. Developers and media also gravitated toward the 32‑inch Odyssey G8 6K (G80HS), testing how higher resolution affects UI and environmental detail. In busy scenes with dense 4K UHD elements, the extra pixels helped keep fine elements sharp without forcing changes to the game’s core art style.
On the 27-inch Odyssey G6 (G60H), the focus shifted to speed. With a 1,040Hz refresh rate, visitors looked at how fast camera pans, aiming and rapid inputs felt onscreen, and what that might mean for future competitive and high-performance titles.
“With our proven track record in hardware and software innovation, we’re partnering with global gaming studios to chart a clear path forward on compatibility. Ultimately, that’s about delivering an exceptional gaming experience our customers deserve.”
— Kevin Lee, EVP of Customer Experience, Visual Display (VD) Business, Samsung Electronics
A separate roundtable brought together leaders from across the industry, including Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED; Yves Bordeleau, Founder and Head of Studio at Rogue Factor; Jonathan Jacques-Belletête, Creative Director at Rogue Factor; Piotr Babieno, Founder and CEO of Bloober Team; and Samsung’s EVP of Customer Experience Kevin Lee.
▲ Panelists Yves Bordeleau, Founder and Head of Studio at Rogue Factor, Jonathan Jacques-Belletête, Creative Director at Rogue Factor, Kevin Lee, Samsung’s EVP of Customer Experience, Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED, and Piotr Babieno, Founder and CEO of Bloober Team, discuss innovations in gaming. Up-and-coming studios spoke about using new display technology to experiment and take creative risks, while larger publishers focused on setting standards that can scale across multiple genres and platforms. The group compared how they roll out new display features across engines and franchises — from integrating HDR10+ GAMING and 3D to deciding which features make sense for competitive games versus story-driven titles.
▲ Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED, showcases Cyberpunk 2077 on the 32-inch Odyssey G8 6K. “I honestly think HDR10+ is a major milestone in color reproduction, one that we’ve all been waiting for. Thanks to it, players will be able to experience our true artistic intent — not to mention a far more immersive high dynamic range.”
— Jakub Knapik, VP of Art and Global Art Director, CD Projekt RED
For industry leaders, seeing their own content firsthand on Odyssey gaming monitors turned abstract specs into real trade-offs they could see and judge on screen. Samsung’s GDC 2026 showcase made it easier to evaluate which combinations of glasses-free 3D, HDR10+ GAMING, resolution and refresh rate will matter most for the games developers are building now.
Samsung’s gaming momentum shows no signs of slowing. With Hell is Us and Cronos: The New Dawn joining a library that already spans 60+ titles, including The First Berserker: Khazan, Stellar Blade and Lies of P: Overture, the company is on track to double its 3D game portfolio to over 120 titles by the end of 2026.
▲ Samsung Odyssey 3D was front and center at the Game Developers Concert on March 10. As developer partnerships deepen and consumer interest accelerates, Samsung is positioned to lead next-generation gaming through its comprehensive suite of monitor technologies, from 3D depth and dynamic HDR10+ GAMING to high-resolution 6K capability.
▲ Members of the media and content creators enjoy the Samsung Odyssey Gaming Lounge. View the full article
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By Samsung Newsroom
Samsung Electronics today shared its plan to expand support for glasses-free 3D gameplay on the Samsung Odyssey 3D gaming monitor. At GDC Festival of Gaming 2026 in San Francisco, Samsung will spotlight Hell Is Us and Cronos: The New Dawn as part of its expanding 3D gaming ecosystem, demonstrating how leading titles are embracing immersive display without the need for special glasses.
“The Odyssey 3D is designed for gamers who want to experience their hobby in a way that feels like they’re completely embedded in the action,” said Kevin Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Through partnerships with leading gaming studios, we are committed to creating an ecosystem of top-tier titles, making great games extraordinary.”
Gaming’s Most Acclaimed Titles Become Fully Immersive 3D Experiences — Expanding Partnerships With Leading Developers
Hell Is Us, the critically acclaimed action-adventure horror game from Rogue Factor, will arrive on Samsung’s Odyssey 3D ecosystem in March, becoming a part of the first wave of newly added 3D-enabled titles for 2026.
Cronos: The New Dawn, developed by Bloober Team, will join this expanding 3D gaming library by the end of the year. This survival horror game, which has received generally positive reviews from critics, will provide an immersive gaming experience by integrating with the 3D technology.
Both titles will be playable in 3D through the Samsung Odyssey 3D Hub, the company’s dedicated 3D content platform, which already supports over 60 titles.
In addition to 3D gaming technology, Samsung offers HDR10+ GAMING, which delivers optimized HDR performance to each game by automatically analyzing each scene and frame, thereby enhancing immersion. Since 2022, the company has integrated HDR10+ GAMING into its Odyssey gaming monitors and TVs featuring refresh rates above 120Hz.
Samsung has partnered with top video game studio CD PROJEKT RED as part of its commitment to advancing display technology alongside leading developers.
This collaboration will explore how technology can be advanced to increase the immersion of video games for players, and Samsung is already working with CD PROJEKT RED to integrate HDR10+ GAMING into its hit video game Cyberpunk 2077.
Additionally, Samsung announced the expansion of its HDR10+ GAMING partnership with Pearl Abyss. HDR10+ GAMING will be featured in Pearl Abyss’s upcoming open-world action-adventure game Crimson Desert, set to launch in March, ensuring gamers enjoy a premium HDR experience.
The Full Odyssey Experience Comes to GDC 2026
At GDC 2026, Samsung will host hands-on demo sessions for journalists and industry experts to gain an up-close look at its latest Odyssey monitors and an opportunity to play Hell Is Us in 3D before the public.
The demo sessions will feature Samsung’s Odyssey gaming monitor lineup:
27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen. This glasses-free 3D gaming monitor will expand the lineup with the launch of a 32-inch model by the end of the year. 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology. 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback. 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.
Odyssey 3D: Glasses-Free Gaming at Its Peak
While previous 3D approaches required either special glasses or sacrificed performance, the Odyssey 3D is a groundbreaking gaming monitor that delivers stunning 3D gameplay without compromise. Using advanced Eye Tracking and View Mapping technology, the monitor requires no glasses. It adjusts the 3D depth of the scene in response to the viewer’s position in real time, ensuring an optimized 3D effect.
Combined with a 165Hz refresh rate and 1ms GtG response time, the Odyssey 3D delivers smooth, responsive gameplay, resulting in a 3D effect that holds even during fast camera movement, gunfights and high-speed traversal — without the eye strain traditionally associated with 3D displays.
The addition of Hell Is Us and Cronos: The New Dawn expands Samsung’s 3D gaming library, which currently supports more than 60 titles — including The First Berserker: Khazan, Stellar Blade, Lies of P: Overture and MONGIL: STAR DIVE. With these additions, the company’s selection of 3D games is on track to reach over 120 titles by the end of 2026.
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By Samsung Newsroom
On January 4, two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted in Samsung’s dedicated exhibition space, the event drew attention from major international media outlets.
Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratizing AI by integrating the technology across its product lineup and services.
Watch how Samsung is embedding AI into everyday life.
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By Samsung Newsroom
At its core, television is about picture quality. As the world’s No. 1 TV brand, Samsung Electronics has consistently extended its lead in this field, securing an unrivaled position in the pursuit of excellence.
The mark of true leadership, however, lies not only in picture quality itself but also in the overall viewing experience. Samsung’s 2025 OLEDs embody this with Glare-Free1 and AI gamma-adjusting technologies, innovations that minimize distractions to deliver an optimal viewing experience. To uncover the details behind the TVs’ vivid visuals, Samsung Newsroom spoke with Mirae Shin from the Picture Quality Lab of Samsung Electronics’ Visual Display (VD) Business.
▲ Mirae Shin with the new 2025 Samsung S95F OLED TV
Enhanced Glare-Free Technology: Bright or Dark, Always Clear
OLED is renowned for delivering perfect blacks, vivid colors and ultra-fast response times — strengths made possible by its self-emissive design, which allows each pixel to generate color or block light without the need for a backlight.
Yet the high-gloss finishes often used to maximize these strengths are inevitably vulnerable to reflections from external light sources. While a theater-like setting that blocks all ambient light would be ideal, the viewing environments of TV users are rarely perfect. Sunlight streaming through windows during the day or the glow of living room lights in the evening can reflect off the screen, making it difficult to truly appreciate what’s on-screen.
This is where Glare-Free technology makes the difference. By effectively reducing reflections and glare, it allows viewers to experience OLED to the fullest in any environment.
Select 2025 Samsung OLEDs deliver an impressive Glare-Free performance with a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering without distorting picture quality. Compared to previous models, it reduces reflections by more than 25%.2 This performance has also been verified by UL Solutions, a global certification organization.3
“This year’s enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments,” Shin explained. In practice, this means viewers don’t have to worry about washed-out colors caused by sunlight when watching movies or diminished details in dark game scenes under ambient lighting.
▲ Comparison: OLEDs with/without Glare-Free technology in a bright viewing environment. Select 2025 Samsung OLEDs minimize viewing interference from external light sources by leveraging a special low-reflection layer.
Bringing Hidden Details to Light With AI Gamma Technology
Samsung hasn’t overlooked software innovations, either. While Glare-Free technology provides a physical solution to reduce interference from external light sources, AI gamma adjustment adds another layer of refinement. 2025 Samsung OLEDs optimize content by using AI to adjust gamma values, which refer to numerical measurements that define the correlation between the brightness of an input signal and the luminance displayed on-screen.
Human vision is highly sensitive to subtle contrast differences in dark areas, but responds less acutely in bright areas. Gamma adjustment compensates for this, making contrast appear more natural to the eye. When effectively implemented, it allows viewers to perceive fine details even in shadowed scenes, all while delivering more vivid and lifelike visuals.
▲ 2025 Samsung OLED TVs offer an AI-based gamma adjustment feature to optimize each scene by content and ambient light.
“Our enhanced gamma-adjusting technology uses AI algorithms to analyze the average brightness of each scene in real time, then automatically adjusts the gamma value according to the surrounding lighting conditions,” Shin explained, outlining the fundamental principles behind the technology.
“For example, when watching dark content in a bright living room, the gamma value is adjusted so that shadowed areas on screen are brightened just enough to preserve detail, preventing them from being obscured by ambient light,” she said. “Conversely, when watching bright content in a dark room, the gamma value is adjusted to minimize glare in bright on-screen areas and enhance contrast.”
“When the environment suddenly shifts from dark to bright — like when the lights come on in a movie theater — shadowed areas on screen can temporarily disappear from view. Again, adjusting the gamma value in such cases makes those dark areas visible again. The key is to keep the viewing experience consistent by providing adaptive gamma values,” she added.
Brightness, Contrast and High Refresh Rates for the Ultimate Viewing Experience
Besides Glare-Free technology and AI gamma adjustment technology, the 2025 OLEDs also incorporate a range of signature Samsung innovations that maximize the strengths of OLED panels. For example, upgraded panels are brighter by about 30%4 compared to previous models. “The brighter the TV display, the more accurately it can convey a filmmaker or content creator’s original intent,” said Shin.
Contrast ratio — the core strength of OLED — has also been enhanced. “OLED panels are made of self-emissive elements, allowing each RGB5 pixel to be switched on or off individually,” Shin explained. “This means that when black content is displayed, each pixel can be entirely dimmed to produce perfect blacks.” The contrast between deep blacks and increased brightness heightens immersion not only in movies and dramas, but also in games with numerous dark scenes.
▲ Shin proudly notes that the new S95F OLED TV delivers unmatched immersion with enhanced brightness, perfect blacks and high refresh rates.
“Samsung’s 2025 OLED TVs are an attractive choice not only for content viewers but also for gamers,” Shin continued. “Glare-Free technology allows dark scenes in games to be enjoyed in crisp detail, even in bright environments. On top of that, the TV is the industry’s first to support a 165Hz refresh rate, delivering smooth, lifelike gameplay without any breaks in the action,” she added. “OLED’s strengths lie in pixel-level dimming and ultra-fast response times. By combining those with a 165Hz refresh rate, we’ve unlocked the full potential of OLED panels.”
Equipped with cutting-edge technologies, the 2025 Samsung OLEDs deliver the ultimate immersive viewing experience. With these new models, Samsung has once again proven its unrivaled leadership in OLED technology — not only advancing the state of the art, but pushing the very boundaries of what a TV can be.
1 Applicable only to models featuring Glare-Free technology
2 Based on internal studies
3 UL’s verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).
4 Based on internal studies
5 Red, green, blue
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Dev Insight Dec 2024: One UI 7 Beta Program Opened, CES 2025 Press Conference, and Other Latest NewsBy Samsung Newsroom
December 2024 Samsung Electronics Starts Its One UI 7 Beta Program for the Galaxy S24 Series
Samsung Electronics is starting its One UI 7 Beta program that comes with next-generation Galaxy AI and robust security solutions. The Beta program is going to be available for Galaxy S24 series users consecutively in Korea, USA, UK, Germany, Poland, and India. Anyone who would like to participate in the program can sign up on the Samsung Members application.
One UI 7, with its AI-optimized framework, enhances usability by integrating text editing features based on generative AI, including text summary, spelling, and grammar check. It also has a wider range of personalization options. The intuitive and immersive UI design enhances the mobile experience. Security features have also been enhanced significantly. Samsung Electronics is planning to further perfect the official release of One UI 7 by analyzing the user feedback obtained from the beta program. Learn more at the Samsung Electronics Newsroom.
Learn more Learn How to Integrate the Samsung In-App Purchase (IAP) Service into Your Application
Samsung In-App Purchase (IAP) provides developers with a powerful solution to handle purchases from a mobile application. It ensures a smooth and secure experience for handling products and item purchases, subscription management, refunds, and used items.
The IAP SDK makes it easy to integrate the IAP functionality into your application, allowing you to configure IAP settings, retrieve item details, offer and sell items, and manage purchased items effortlessly. Learn how to integrate the Samsung IAP service into your application so that users can purchase digital consumable and non-consumable items within the application on the Galaxy Store.
Learn more Tutorial: Add Your Custom Card to Samsung Wallet
This tutorial shows you how you can use "Generic Card" to add custom cards to Samsung Wallet. Samsung Wallet is introducing a new feature called "Generic Card" for partners who cannot use the other card types to fulfill their business requirements. This feature provides flexibility for modifying various field labels for the card, according to your business needs. From creating a custom card to using the template editor on the Samsung Wallet partner portal, learn more in the tutorial.
Learn more Get Creative with Weather Data in Watch Face Studio
Watch Face Studio is a tool designed for creating customized watch faces, allowing you to display and process weather data including weather conditions, current temperature, and the UV index. By utilizing weather tags, you can create a dynamic watch face that adapts to changing weather conditions. Check out the detailed step-by-step guide on using weather tags in Watch Face Studio.
Learn more Smart Door Locks on SmartThings for a Safe, More Secure Smart Home Experience
SmartThings has recently developed an innovative smart door lock solution offering simplicity and security, which matter the most to our users. There are more than 500,000 door locks already connected to SmartThings from partners like Yale, Schlage, U-tec, Aqara, and Nuki. Smart door locks can be integrated with SmartThings easily, thanks to our active support of Matter and Aliro, coming in early 2025. Learn more about SmartThings door locks and how to become our partner.
Learn more Invitation to CES 2025: Samsung Press Conference "AI for All: Everyday, Everywhere"
Samsung Electronics is holding a press conference on January 6, 2025, 2 PM (local time in Las Vegas, USA. January 7, 2025, 7 AM KST) which is the day before the opening of CES 2025, the largest international IT and home appliance exhibition. Jong-hee Han, Vice Chairman and CEO (DX Division Head) at Samsung Electronics will headline the event under the main theme of "AI for All: Everyday, Everywhere", revealing the home AI strategies of Samsung Electronics. The press conference will be broadcast live online at the Samsung Electronics Newsroom.
Learn more SOI: Scaling Down Computational Complexity by Estimating Partial States of the Model
As artificial intelligence advances rapidly, we have seen the development of increasingly sophisticated and powerful Artificial Neural Networks (ANNs). While these models have achieved groundbreaking performance, their escalating size and computational demands render them impractical for resource-constrained environments. This issue is particularly concerning for real-time, energy-sensitive applications such as smart watches, augmented reality (AR) glasses, and wireless earbuds.
Samsung R&D Institute Poland introduces Scattered Online Inference (SOI), a novel approach that reduces computational complexity through partial state predictions and efficient compression by leveraging the inherent continuity and predictability of time-series data. SOI aligns with the growing demand for environmentally sustainable and economically viable AI solutions, pushing the boundaries of what is possible in compact, real-time systems. Learn more at the Samsung Research blog.
Learn more RISC-V and Vectorization
Since joining the RISC-V Software Ecosystem (RISE) project as an official member in 2023, Samsung Electronics has been participating in a variety of development projects and porting them to the RISC-V architecture.
Amber Huffman, Chairperson of the RISE project, emphasized: “In order for RISC-V to be commercialized, it is important to secure software that has performance, security, reliability, and compatibility.” Performance is very important for the end users who browse web pages, watch streamed content, or run web applications. Vectorization offers a possibility for improving the performance. Learn more about RISC-V, RISC-V extensions, and the Chromium project run by Samsung R&D Institute Poland at the Samsung Research blog.
Learn more EnsIR: Ensemble Algorithm for Image Restoration via Gaussian Mixture Models
Image restoration has seen significant progress over the decades and is now drawing more attention as various deep learning networks emerge. However, single models with different architectures or random initialization states exhibit prediction deviations from ground truths, resulting in sub-optimal restoration results. Ensemble learning has been applied to image restoration to address this issue, but most ensemble methods in image restoration require ensembles in the training stage. The ensemble strategy must be determined while training multiple models, so it sacrifices flexibility in changing models and the convenience of plug-and-play usage.
This article introduces EnsIR, an image restoration ensemble algorithm based on Gaussian mixture models (GMMs). This method formulates the ensemble problem, and ensemble weights are efficiently learned via the expectation maximization (EM) algorithm, which is stored in a lookup table (LUT) to be utilized in the subsequent inference stage. This algorithm demonstrates better performance than regression-based ensemble methods and commonly used averaging strategies. It can be applied to various image restoration tasks. Learn more about EnsIR at the Samsung Research blog.
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