By STF News
After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories.
Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there.
IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.
At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.
▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.
▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.
▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.
▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.
▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.
▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.
▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,1 powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.
▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.
▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.
▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.
1 32-inch model offers FHD screen quality.
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After the Galaxy S22 throttling disaster involving the Exynos 2200 chip earlier this year, we saw Samsung apologize to customers and investors. The company faced plenty of criticism and scrutiny, especially in its home market. Then, Samsung vowed to create a new set of flagship chips for its best phones. But the Galaxy S23 series that launches next year will probably run on Qualcomm’s latest Snapdragon processor.
It’s all speculation at this point, but based on a significant announcement from Samsung and Qualcomm that claims the Korean giant will use more Snapdragon chips in its smartphones.
Exynos is a major disappointment
Samsung Exynos System-on-Chips (SoC) have never been able to match their Qualcomm counterparts, let alone outperform the iPhone. But Samsung kept using both Exynos and Snapdragon chips in its Galaxy S flagships for years.
The Exynos 2200 is the last such flagship Samsung-made chip, powering Galaxy S22 variants sold in certain markets. And the Exynos 2200 might be the final nail in the Exynos coffin. At least until Samsung reshuffles its chips teams and develops a new processor for high-end phones. The Galaxy S23 might come only in a Qualcomm Snapdragon variant as a result.
As soon as the Galaxy S22 series came out, buyers discovered the Exynos 2200 processor would reduce performance to conserve battery life. This was more aggressive than on previous phones, implying the chip is prone to overheating when under heavy stress.
The Exynos 2200 isn’t the first Samsung SoC to see criticism from buyers. Even Samsung mocked its previous Exynos variants last year while promoting the Exynos 2100. That was a chip that was supposed to fix all of the previous overheating and performance issues.
Galaxy Z Fold 4 press image leak. Image source: 91mobiles/Evan Blass Galaxy S23 likely to be a Qualcomm-only affair
During the Galaxy Z Fold 4 and Flip 4 rumors season, we learned the new foldables would come with Snapdragon chips inside. The phones would get the brand new Snapdragon 8 Plus Gen 1 SoC, leaks said. The 8 Plus Gen 1 is even more powerful and efficient than the 8 Gen 1 SoC that powers some Galaxy S22 variants.
That meant the new Fold and Flip will not suffer the same throttling issues at the hand of the Exynos 2200. Or any version of it.
Samsung, by the way, also mass-produced the 8 Gen 1 chip variant. But Qualcomm moved to TSMC for the 8 Plus Gen 1 SoC.
Fast-forward to late July, and Qualcomm and Snapdragon issued a joint announcement. The two companies said they’ll extend their patent licensing agreement for seven years through 2030. More importantly, the announcement says that Snapdragon Platforms will power future Samsung Galaxy devices. The list includes “smartphones, PCs, tablets, extended reality, and more,” the press release says.
Qualcomm didn’t list the Galaxy S23 as a beneficiary of the upcoming Snapdragon chips. But considering the context, it certainly seems like Snapdragon is a much better choice for Samsung’s future flagship. A report from an insider said earlier this month that Samsung would move to a Snapdragon-only strategy for the Galaxy S23 series.
Also, we shouldn’t be surprised to see Samsung use only Snapdragon flagship SoCs in future flagships beyond the Galaxy S23. As much as Samsung might want to make a high-end chip of its own that can compete with Apple’s iPhone and Mac chips and Qualcomm’s Snapdragons, it won’t happen overnight.
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[CES 2022] Experts Behind Samsung’s Newest Products and Technologies Discuss Innovating for the Future ①By STF News
We live in a fast-changing world that requires us to be constantly innovating and adapting. In line with this trend, Samsung Electronics’ latest products and technologies propose exciting new directions for various aspects of daily life.
CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.
Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.
In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.
The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives
▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators
Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?
We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colors are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.
One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colorful products that are part of the Bespoke kitchen like oven ranges and dishwashers.
These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colors that blend in with your interior, as well as accent colors.
At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.
Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?
First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of color and materials even more options to choose from. Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colors, which means that there are over 20,000 possible color combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.
Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.
Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.
Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.
▲ Samsung’s Bespoke Family Hub refrigerator
Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?
As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”
Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and color options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.
Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.
And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.
Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.
The Freestyle : Designing a Screen That’s Not Limited by Space
▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.
Q: Could you walk us through how your team came up with The Freestyle?
Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart screen that is The Freestyle.
Q: What are unique points of the Freestyle?
The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.
The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time.
Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.
The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the color and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.
Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?
First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.
In order to utilize spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilize the device on a tabletop or floor by connecting it to a standard E26 light socket.1 There’s no need for a separate power supply or cable connection, so it can be used immediately.
For powering it up, The Freestyle is compatible with external batteries2 that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.
Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.
1 Light socket connection feature will be first applied in US.
2 Samsung is not liable for 3rd party external batteries.
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By STF News
Samsung Electronics announced today that consumers can now enjoy BTS’ “Dynamite” music video, the song that recently topped the Billboard chart, in Samsung TV retail stores around the world.
The music video for ‘Dynamite’ reached 400 million views on YouTube after its release on August 21. The video also amassed 101.1 million views within 24 hours of its launch on YouTube, breaking three Guinness World Records titles: The Most-Viewed YouTube Video in 24 Hours; The Most-Viewed YouTube Music Video in 24 Hours; and The Most-Viewed YouTube Music Video in 24 Hours by a K-Pop Group.
The music video ‘Dynamite’ captured the attention of viewers with its fun energy, vibrant colors and retro vibes. Samsung’s ultra-high-resolution TVs will further accentuate the visual aesthetics of this music video.
“We are very pleased to showcase the new music video by BTS in Samsung TV retail shops,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “We hope that consumers around the world will enjoy the BTS music video with stunning picture quality on Samsung TVs.”
Samsung TVs have ranked number one globally for 14 consecutive years and have continually pushed the boundaries over the years with innovative products.
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