DALLAS—Parks Associates has released consumer research showing that in Q3 2021, 27% of US broadband subscribers reported that smart TV’s using the Samsung Tizen operating system were their primary device for consuming video content.
The data highlighted the fact that more “changes are coming for the video entertainment market in 2022," said Eric Sorensen, senior contributing analyst, Parks Associates. "The smart TV will cement its status as the default streaming platform in the households. We will see many more content partnerships and service acquisitions among providers and manufacturers. Content creators will leverage their ability to reach audiences directly, while service and content providers will adapt their business models to anticipate higher levels of churn than in previous years."
Acquisitions and consolidations are becoming key options for streaming firms to compete in the face of limited material and the constant demand for more new content, Parks also reported.
It’s OTT Video Tracker found that the average churn rate for SVODs increased to 45% in 2021, a 5.5 percentage point jump from 2020. Consumers hold on to the services they use the most and jump among the others, paying for a program or season and then canceling when they are finished, Parks reported. The number of subscriptions may rise and fall over time, indicating that churn rates will continue to be elevated in 2022.
Parks Associates also reported that streaming media providers will face increasing competition from digital and social content producers in 2022. Popular online content creators are circumventing established distribution models and building their streaming applications from the ground up. For instance, KevOnStage Studios, created by comedian and multi-viral content producer Kevin Fredericks, whose stage name is KevOnStage, is very successful with his YouTube channel.
"Streaming apps provide new revenue opportunities, especially with the chance to retain content ownership rights," Sorensen said. "Digital content creators can monetize content and build audiences collected from social networking and video sharing platforms to their streaming applications and websites."
The OTT Video Market Tracker, an annual service from Parks Associates, features monthly updates on trends and market activities in the OTT video space, including comprehensive tracking of existing and emerging players and quarterly subscriber estimates.
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By STF News
Samsung Electronics today announced that the HDR10+ Adaptive feature will be supported in Samsung TVs, which improves the HDR10+ viewing experience in customers’ homes regardless of the lighting conditions. HDR10+ Adaptive supports Filmmaker Mode and adapts to brighter rooms so customers can enjoy a true cinematic experience with HDR10+ movies and television programs in any environment at home. HDR10+ Adaptive will launch globally with Samsung’s upcoming QLED TV products.
While viewing HDR content is typically optimal in a darkened environment, customers’ viewing environments may vary greatly depending on a wide array of factors, including room lighting, time of day, and proximity to windows. The HDR10+ Adaptive feature supports dynamic scene-by-scene optimization, following guidelines from the HDR10+ LLC, and can now adjust to any room lighting condition, further enhancing the HDR experience. This feature utilizes the TV’s light sensor and ensures that the screen brings to life the creative intent without any loss of details or contrast. All Prime Video HDR content is automatically delivered in HDR10+.
HDR10+ Adaptive on Samsung QLED TVs also supports Filmmaker Mode, a display setting that Samsung – as a member of the UHD Alliance – developed in partnership with filmmakers, studios and consumer electronics manufacturers. Samsung and Amazon Prime Video teamed up to enable Filmmaker Mode and HDR10+ Adaptive for Prime Video customers.
“We are always looking for new features and innovations that can help improve the customer experience,” said BA Winston, Global Head of Video Playback and Delivery at Amazon Prime Video. “With HDR10+ and Filmmaker mode, Prime Video content is optimized regardless of the viewing environment and customers can enjoy movies and TV shows the way the filmmakers intended.”
More contents are becoming available in HDR10+ with Universal Pictures Home Entertainment (UPHE) and Samsung extending its technology partnership to include even more HDR10+ catalogues and new titles for distribution on OTT services around the world.
“As consumers spend more time at home, Samsung has been looking for ways to enrich consumers’ entertainment experience in the comfort of their homes,” said Younghun Choi, Executive Vice President of Visual Display Business at Samsung Electronics. “We are delighted to offer smart picture quality solutions that will enhance consumers’ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world.”
“Samsung has demonstrated exceptional commitment in developing HDR10+ technology and bringing the industry together in support,” said Michael Aaronson, Senior Vice President, Digital Distribution, UPHE. “We are pleased to further expand our partnership with Samsung as we work to bring more titles into this advanced in-home viewing ecosystem to movie audiences worldwide.”
UHD titles available on Prime Video also include HDR10+ so all Prime Video customers can enjoy the improved HDR experience with most Samsung QLED TVs regardless of room lighting conditions.
For more information on Samsung TV, please visit www.samsung.com.
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By STF News
TVs and mobile devices – while highly capable on their own – shine even brighter when they are brought together. For those used to consuming and sharing content on their phones, being able to watch videos on bigger screens, enjoy music with more vivid sound, and share photos seamlessly are exciting prospects. Particularly in outdoor environments where people come together socially, users can benefit greatly from being able to share their mobile content through the medium of their TVs.
With the ‘Mobile View’1, 2 feature available in a range of its latest TV offerings, Samsung Electronics has made all of these use cases possible with just a touch, and without the need for additional connections. As we see the border between mobile and television platforms being removed, Newsroom looked into the ‘Tap View’, ‘Multi View’, ‘Music Wall’, ‘My Album’ and ‘Smart View’ features to find out just what the future of outdoor viewing looks like.
‘Tap View’ – A Mobile Screen as Big as Your TV
In the past, trying to view a smartphone video on a bigger screen at home often required you to navigate a host of complicated settings and additional components. But now, Samsung has introduced the ‘Tap View’ feature, which allows you to enjoy mobile content on a large screen by simply tapping your smartphone on the edge of the TV. With Tap View, you can even enjoy content on a big screen without having to connect to Wi-Fi or data networks. To prevent devices from sustaining damage, you should not tap hard, but rather gently touch the top or side of the TV with your phone.
For those who want not just a bigger screen but also bigger sound, the new ‘Tap Sound’ feature embedded in latest Samsung soundbars3 is the answer. By lightly tapping your smartphone on the soundbar, you can quickly and conveniently enjoy richer sound quality, making the feature perfect for environments such as outdoor parties with loved ones.
To activate the Tap View and Tap Sound features, launch the SmartThings app on your smartphone and select the menu icon in the top left corner, where you can turn on Tap View and Tap Sound. From there, simply tap your smartphone on either the TV or the soundbar to enter a whole new world of sound.
‘Multi View’ – Powering Multi-Tasking With Two Screens on One TV
According to a Samsung survey, 92% of respondents say they enjoy using other devices while they are watching TV, with most users doing things like consuming other content or browsing social media. Thus, the ‘Multi View’ feature was introduced to allow you to display your smartphone screen on your television, and then divide your TV display into multiple screens so that you can keep using the TV as well. This allows you to view all of your content on one screen, making it easier to divide your attention without missing anything.
Users of the outdoor TV The Terrace will also find this feature useful for a range of reasons. Viewing real-time comments from your mobile while watching a sports match, being able to display kids’ programs at the same time as a movie and viewing strategy pages while playing video games on your TV are just some examples.
‘Music Wall’ – Ramp up the Excitement of Your Events
What better way to enhance the sensory experience of listening to your favorite music than enjoying it visualized with vivid colors with the ‘Music Wall’ feature. When using Bluetooth to play music from your smartphone on your TV, this feature creates a visual spectrum that mirrors the ambiance of the music on your television screen.
And the Music Wall feature is especially well-suited to outdoor environments. When listening to calming classical music, you will see a smooth, visualized motion that resembles flowing water on your TV screen, while playing exciting electronic music will create energetic visualized motions to enliven your experience. The Terrace delivers an average brightness of 2,000 nits (and a maximum brightness of 4,000 nits), which is three times brighter than that of regular TVs. For a broad range of genre and tempo types, users can create a host of music visualization combinations to complement a wide range of experiences.
‘My Album’ – Sharing Memories Through Photos
Another feature available when using Mobile View is ‘My Album.’ With 2020 models of Samsung TVs, uploading and displaying photos on your TV has become quicker and easier. Whereas before displaying pictures on your television required you to access the SmartThings app and go through a series of steps, now pictures can be exported directly from the Gallery app. Simply select the pictures you want to see on your TV, press ‘Share’ and select ‘View pictures on TV,’ and watch your photos spring to life on your television before your eyes. For users with multiple TVs, a preferred television for viewing photos can be selected.
In outdoor settings where people gather together and take group pictures, the auto gallery and slide show features make taking and displaying high-quality photos easier too. In cases where individual images have different aspect ratios, these features automatically adjust the photo layouts and play them in a series on your TV. The number of art filters has also been increased from three to a maximum of fifteen, allowing for a wider range of effects to ensure you find the one that best matches your shot.
‘Smart View’ – Connecting Your Smartphone and TV
Another way to display a range of mobile content on your TV is through the use of ‘Smart View’. Samsung mobile devices can be wirelessly connected to Samsung smart TVs or Chromecast devices, allowing users to enjoy photos, videos, presentations, and games on their televisions.
First, swipe down from the top of the smartphone screen twice to open the ‘Quick Setup’ panel. From there, press the Smart View icon to select the device you prefer to connect to and immediately enjoy mobile content on your television.
Both inside and outside the home, The Terrace TV and innovative Mobile View are enabling people to enjoy a higher standard of content more conveniently. With The Terrace, your smartphone and outdoor television strike a high-performance partnership that will elevate you to higher levels of viewing.
1 All of the ‘Mobile View’ features except for ‘Tap View’ are available on Android OS and iOS-based smartphones. The Tap View feature is only available on Samsung Galaxy smartphones.
2 Only available from 2020 QLED TVs, Outdoor TV, select TU series and Lifestyle TVs
3 HW-Q950T, HW-Q900T, HW-Q800T, HW-Q70T, HW-Q60T, HW-S60T, HW-S40T, HW-LST70T
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[The Sound of the Future] ③ Documenting the History of Samsung’s Soundbars, a Key Addition to Any Immersive Viewing ExperienceBy STF News
Sound is a key factor in any truly immersive multimedia experience. As interest in big-screen and high definition TVs continues to grow, more users are seeking first-class audio technologies to match this screen quality. Accordingly, attention has turned to soundbars due to their ability to provide revolutionary audio experiences.
Since introducing their very first soundbar at the Consumer Electronics Show (CES) in 2008, Samsung Electronics has continued to release soundbar solutions packed with innovative technologies so that users can enjoy truly immersive TV experiences.
Take a look at the infographic below to learn more about the history of Samsung’s leading soundbars and to find out how they have been charting new territories in audio quality since 2008.
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