[Interview] Whanki Museum X The Frame Art Store – A Partnership That Brings Us Into the Artistic World of Abstract Master KIM WhankiBy STF News
Samsung’s The Frame Art Store not only offers customization to fit any home décor and stunning QLED picture quality, but also transforms the user’s display into a window to the world. In October, the Art Store is introducing its partnership with Whanki Museum and the collection of world-renowned artist Kim Whanki.
As a pioneer of Korean abstract painting, Kim Whanki created his unique and characteristic art with refined, formative expression that is based on Korean lyricism. He was recognized for his artworks in centers for modern art that include Paris and New York.
Samsung Electronics has been partnering with Whanki Museum since 2018 to introduce a range of Kim Whanki’s artworks to global customers and provide easier access to Korean modern art.
Samsung Newsroom reached out to Whanki Museum curator Min-A Sung to talk about how art can serve as a medium for both communication and empathy.
Fostering Artistic Energy and ‘Art For All’
▲ Exterior view of Whanki Museum
Whanki Museum, established in 1992, creates a variety of artistic and cultural content through the research, exhibition and publication of the work of contemporary artists. The museum also provides educational programs and seeks to embody the philosophy of ‘Art for All’ by running a range of programs that expose disadvantaged groups to art and culture. “Whanki Museum will become an open venue for facilitating communication and building empathy based on artistic energy,” says the museum representative. “The partnership with The Frame Art Store provides increased opportunities for us to share our culture and art.”
▲ Inside Whanki Museum
How Samsung Communicates With Global Consumers Through The Frame Art Store
The museum representative also mentions that the ways people consume art are changing. “Art now influences our day-to-day lives,” they say. “In order to keep up with these shifts, we need to introduce new ways for people to experience art, and try to partner with experts to combine art and IT technology.”
▲ Morning Star, 1964
The representative adds that they have high hopes for the collaboration between the museum and Samsung. “Vivid color and contrast, which deliver a refined sense of rhythm, are key aspects of Kim’s artistic style,” they say. “The Frame’s QLED 4K display is the perfect medium for his work to be showcased to viewers around the world.”
With Quantum Dot technology that allows more than a billion colors to be displayed at 100% color volume, The Frame allows artistic intent to come through vividly on a bright screen with accurate color reproduction.
Master KIM Whanki’s Artistic Vision Realized on The Frame
Whanki Museum has introduced ten of Kim’s major works to The Frame Art Store since 2018. This has allowed users to enjoy major works such as Deer and Eternity Song, as well as a variety of pieces that were not easily accessible to the public before.
▲ 12-V-70 #172, 1970
In addition to displaying Kim’s artworks, The Frame Art Store also provides background information on the pieces. “The curatorial department has created descriptions for each artwork to provide resources that deliver a range of perspectives and introduce Kim’s artistic vision to more people,” relates the representative. “We hope the detailed explanations provided by Whanki Museum will help users experience the pieces in vivid and stunning quality, just as though they were viewing them in a gallery.”
The Frame Art Store offers a comprehensive, ever-expanding collection of artworks to satisfy customers’ needs and match any environment or atmosphere. Its catalog now includes around 1,500 artworks from a range of periods and styles that were sourced from 40 famous museums and galleries and are displayed in exceptional 4K resolution.
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By STF News
Going beyond the conventional idea of what a TV is, Samsung’s leading range of lifestyle TVs are true pieces of interior décor that allow users to express themselves in their own spaces. Whether you’re looking for a TV that can double as an art frame, a screen to display portrait as well as landscape-oriented content on, or a TV whose design speaks for itself, there’s something for everyone in the range.
In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries from all over the globe to hear what exactly it is that makes a Samsung TV their choice. Take a look at some of the reasons they gave below.
Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors
“Samsung’s lifestyle TVs blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.”
Q: As designers and illustrators yourselves, what do you think about the design of Samsung’s lifestyle TVs?
A: The design of Samsung TVs is very interesting because, once placed, they become a modern and active object in our interiors. They blend in with the decor, becoming an aesthetic element in their own right – all with simplicity and lightness.
Q: Samsung has partnered with some artists on the design of their lifestyle TVs. What are your thoughts on such partnerships that blend technological innovation with artistic creativity?
A: The idea of opening up the design of an everyday object to creators is something that is very important to us. Technological objects can lose their simplicity and poetry by merit of their design, but by collaborating with creative people, we can bring this issue to the forefront to resolve it.
Virro & Lola, A Mexican-French Photographer and Creative Professional Duo With a Passion for Travel
“Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.”
Q: Along with your professional pursuits, you are known for your joint Instagram page where you share your favorite travel experiences. What do you think about The Serif with which you can view your own media and memories?
A: We used to hate the black screen of the TV in our living room, so Ambient Mode is one of the features we love most about The Serif. It’s really cool that Samsung regularly introduces new content for Ambient Mode, but mostly, we’re keen on showcasing our own media and having it on display for ourselves and our guests.
Q: Virro – as a photographer, what is it about Samsung’s lifestyle TVs that appeals to you the most?
A: First of all, thanks to their QLED screens, the image quality is impressive. In addition, Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.
Q: Lola – what is your favorite thing about The Serif?
A: What I love most about The Serif is that it’s a TV that doesn’t look like one. Being passionate about interior design, I believe that The Serif is a beautiful, unique and bold addition to a living space.
Kyal & Kara, Australian Renovators Who Like to Think Outside the Box
“The ability to view either your own or world-renowned media on The Frame means that there are infinite ways to create a look and feel unique to each individual.”
Q: How do Samsung’s lifestyle TVs factor into your daily household routines and activities?
A: With two young children and an active lifestyle, we really value our relaxation time together as a family, and Samsung’s lifestyle TVs play a big part in this. On the weekends, we love our movie time together as a family, and the kids love choosing artwork from the Art Store for The Frame we have in our rumpus room – it’s a great way for them to take ownership of the space.
Q: Samsung’s The Frame combines technology with aesthetic for seamless TV experiences. What are your favorite features of the TV?
A: The two standout features for us are the TV’s thin, streamlined design and the customizable bezel. We’re all about creating spaces that evoke emotion as you enter the room, and the ability to view either your own or world-renowned media on the TV means that there are infinite ways to create a look and feel unique to each individual.
Q: What tips would you provide to users looking to match their Samsung lifestyle TV to their interior?
A: We have three key tips. Tip 1: function first – work out how you’d like your TV to be displayed. The Serif is a great option for angular spaces where wall mounting or units are not an option.
Tip 2: find your inspiration. From color palettes to other décor pieces, be sure to know what’s important in your space. Finally, tip 3: create a style unique to you. Ask yourself what vibe you’re looking for with your space. For example, if you prefer minimal interior styling, The Frame with a white bezel would be the perfect choice.
Lotte Meister, an American Interior Decorator and Stager Who Loves When Function Meets Style
“The Serif feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might.”
Q: Samsung’s lifestyle TVs are developed to be able to fit into any interior space and aesthetic. What are your thoughts on the design of The Serif? What do you like most about it?
A: The Serif’s clean lines and cool vibe make it a decorative element in its own right. What’s more, the sloped ceilings of our bedroom did not permit a flat screen to be hung on the wall, yet we wanted to be able to watch TV in bed. The Serif was the perfect solution. It feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might. The hidden wiring is also genius – the decorator and stager in me loves the look!
Q: What about The Frame? What do you like most about it?
A: We have 3 homes across New York state, each with completely different aesthetics. We have a Frame TV in each of these homes, and it looks great in each location. I love it because it looks like another piece of art and doesn’t scream “Look at me, I’m a TV!”. The choice of finishes available for The Frame make it work in every style of home.
Jin-woong Son, a Korean Furniture Designer With a Passion for the Harmony of the Interior
“The Frame’s bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle piece slotting into place.”
Q: As a professional furniture designer, do you have any special criteria in mind when choosing a TV?
A: I would never choose a product that doesn’t harmonize with the space it is to be placed in, which is why I currently use The Frame, as I like how it can be used as an actual art frame when the screen is turned off.
On top of that, you can easily change The Frame’s bezel color to match your changing interior any time you want, something that you can’t do with most electronics. Furthermore, the bezel’s joints are designed at a 45° angle, and as a furniture designer, this strikes me as amazingly sophisticated. The bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle pieces slotting into place.
Q: These days, the demand for lifestyle TVs that are able to merge seamlessly into a user’s space is on the rise. What are your thoughts on this trend?
A: In the past, the TV used to play the role of gathering family members all together in the living space while also providing entertainment. These days, however, the role of TVs has become much more about providing multifaceted entertainment experiences, as well as serving as statement furniture pieces.
For those living in a small space, The Serif makes the perfect choice – as opposed to, say, a huge wall-mounted TV – as it makes use of the space it takes up by serving as a sophisticated interior décor item that stands on its own as a piece of furniture.
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[Interview] Aerial Photographer Tommy Clarke and The Frame Give Viewers a Spectacular Bird’s Eye View of the WorldBy STF News
Establishing a perfectly balanced home décor means adorning your walls with just the right things. But what if, instead of having to choose just one artwork to pull together a room, you could pick many?
Samsung’s lifestyle TV The Frame is known for its ability to recreate images that look remarkably like physical prints and paintings, with quantum dots in the panels making colors more vibrant and sharpening contrast. The Frame has been offering curated selections since 2017, with the Art Store providing access to an expansive range of artworks from a host of eras and contributions from world-renowned galleries and museums.
Under its monthly theme of ‘Wild and Free’, the Art Store is featuring world-renowned photographer Tommy Clarke, whose aerial photography transports viewers to scenic, dreamlike destinations. Samsung Newsroom sat down with Clarke to learn about his creative journey and his work.
▲ Bamboo Parasols (2019)
The View From Up Here
Ever since he first picked up a camera, Clarke knew that photography would allow him to capture his artistic vision in a way no other medium could. “I found I could most easily capture what I wanted to with a camera,” he says. “Plus, I’m able to have my camera with me at all times!”
And Clarke’s preference for aerial photography has led him all over the globe, from Miami Beach to Iceland, as he searches out interesting scenes to capture. “From there it becomes about whether I can get a helicopter or plane over the area,” he relates. “When the stars align, I pack a camera and go.”
Rather than orchestrate a scene, Clarke prefers to capture what’s naturally going on beneath him, flying high enough so that people aren’t looking up at him, but low enough so that he can capture those important details.
▲ Tommy Clarke
Capturing Incredible Colors Around the Globe
For Clarke, color is a vital element when it comes to getting the perfect shot. “The colors may be the most important part of my photos. It’s what first catches the eye and it’s why my photos hang on walls around the world,” he says. “Capturing incredible colors – be they from sand bars in Australia, or colorful beach towels in Saint Tropez – is what gives my photos their beauty.”
And technology plays a huge role in ensuring those colors are accurately reflected. On The Frame, which produces 100% color volume thanks to quantum dot technology, colors have a lifelike quality that truly communicates the artist’s intent. “I am used to world class printers and museum quality paper, so when I first saw my images on The Frame, I was blown away,” he notes. “The colors pop in the same way they do in a physical print.”
▲ Playa Shoreline (2015)
With technology like The Frame’s QLED display now available to him, Clarke says his craft is shifting. “I’d be willing to put on a fully digital exhibition now. Technology like The Frame gives me full faith that my images will be displayed exactly as I want them to be,” he says. “Given the choice of doing an exhibition with five screens on the wall showing images on rotation, or printing and framing forty images, I’d go for The Frame every time.”
What’s more, with The Frame users have access to an ever-growing library of art unlike any other. In Clarke’s opinion, “The best part about The Frame is that you don’t have to choose just one picture to hang on the wall. Often, people at my gallery are torn when deciding which picture to buy. But The Frame resolves this by allowing them to rotate the images they’re displaying.”
8 of Clarke’s pieces are available today on the Art Store and The Frame.
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By STF News
At a time when traveling abroad is not as easy as it normally would be, Samsung Global Newsroom is here to offer readers a glimpse into several spots around the world – right from their screens.
In recognition of The Serif’s leading design, which was inspired by the letter ‘I’ and is even featured in the TV’s frame, the compilation below features The Serif in nine houses in different countries with different interior designs as a testament to the lifestyle TV’s ability to fit any aesthetic.
Take a look at the infographic below for a closer look and some insight from local Samsung TV experts into how The Serif is able to fit harmoniously into any interior and elevate its users’ everyday spaces.
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By STF News
Tigers, lions, bears, giraffes, pandas, foxes… These are some of the wild animals that live in Everland, the Land of Fantasy. Everland takes care of endangered animals by making sure that they are raised in an environment closest to their natural habitats and organizes a variety of ecological programs to help visitors learn about the importance of nature and all living things. To dive into the world of the mysterious world of animals, Samsung Global Newsroom has created its Online Zoo series by capturing the animals with various Samsung devices.
Today, June 21, is World Giraffe Day as designated by the Giraffe Conservation Foundation (GCF). This day was assigned to make collaborative efforts to prevent the extinction of giraffes, whose number is rapidly reducing, and to take some time to learn a bit more about these gentle giants. Considering the most characteristic feature of giraffes—their long necks—the GCF chose June 21 as World Giraffe Day as it is the summer solstice,1 the longest day of the year.
Using some of Samsung Electronics’ most innovative devices, Samsung Global Newsroom followed the everyday lives of the twelve giraffes that live in Everland, from the story of the world record-breaking head of the giraffe family to the surprisingly belligerent nature of giraffes, and finally their charming yet subtle characteristics. Read on and take a look at the videos below to learn more about these gentle yet surprising creatures, and see if you can work out how the Galaxy S21 Ultra and The Sero TV made their way into the footage as you do.
The Most Famous Giraffe in South Korea
Giraffe matriarch Jang-Soon is living the life of a superstar who cannot escape the spotlight. Since making it into the Guinness Book of World Records for a special reason and becoming the most prominent giraffe in Everland, Jang-Soon’s conjugal harmony, silver wedding and other events have been reported on the news. The next giraffe to likely continue Jang-Soon’s legacy in the giraffe family has also come to the forefront. Who is this next contender for the leader of the superstar Everland giraffe family? Let’s find out by following a day in the life of Jang-Soon and her family.
Slow Yet Stealthy: the Hidden Abilities of Giraffes
“If you encounter a giraffe in the wild, don’t look back and run for your lives!” noted Jun-Yeong Park, Everland zookeeper who has been working with Lost Valley’s giraffe family for over 10 years. In fact, the giraffe is one of the top 10 strongest fighters among African land animals. ‘Cheong-Ryong’, the heaviest and strongest member of the giraffe family of twelve, in fact weighs 1.5 tons. If a giraffe harnesses its heavy body and starts kicking with full strength to defend itself, it is enough to break the skull or spine of a lion into pieces.
What’s more, their big eyes, each of which is the size of a tennis ball, grants them excellent eyesight and a visibility range of 4 to 7km, meaning that giraffes are very good at escaping from their enemies. Let’s learn more about some of the surprising physical characteristics of giraffes that are disguised behind their beatific eyes and relaxed gait.
The Longer the Neck, the Higher the Blood Pressure
One of a giraffe’s most characteristic features is its long neck, which is hard to see in one go even if you tilt your head as far as you can. Male giraffes engage in fights using their necks, known as ‘necking’, in order to compete for females, meaning that it is more advantageous to have a longer neck as it increases a fighter’s overall centrifugal force.
That said, as giraffes have to pump blood all the way to the top of their heads which sit 3m above their hearts, giraffes inevitably have high blood pressure, with their normal blood pressure being 270/180 mmHg. The blood pressure of the giraffe is two times that of the human, which is 120/80 mmHg, but nevertheless, giraffes manage to eat, drink, sleep and play with ease. So what is their secret?
Top Tips for Filming Giraffes
1) Harness Single Take for Those Funny Moments Featuring a Precocious Giraffe
When paying a visit to the zoo, it is difficult to predict when and where a giraffe might turn its head directly toward you for a picture, and you might end up with dozens of shaky or blurry photos taken in a failed attempt to capture that fleeting moment. This is when Single Take on the Galaxy S21 comes in handy. By filming up to fifteen seconds, you can then enjoy various media, including photos, videos, GIFs and hyperlapses, with just one shot. Single Take’s AI will also recommend you the best cuts, making it easy for you to capture and share the perfect giraffe moment.
2) Record 8k Videos on the Galaxy S21 for Those Subtle Yet Detailed Giraffe Features
Just as every person has a different appearance, every giraffe has a different pattern on its body. With the Galaxy S21 Ultra, you can clearly observe even the finest details, such as the unique patterns on a giraffe, as the device comes with a 108-megapixel camera. The resolution of videos can also be adjusted to up to 8K, which enables you to see even the most delicate textures of a giraffe’s fur. Another good way of observing a giraffe on the Galaxy S21 Ultra is using its Super Slow Mo mode when you witness a special sight, such as a giraffe lowering its head for drinking water or curling up its long neck to sleep.
3) Viewing a Giraffe from Head to Toe in One Go? Try The Sero
The giraffe is the tallest animal in the animal kingdom, boasting an average height of around 4.8 to 5.5m including its horns; even new-born calves can be as tall as 180cm. With its portrait mode that allows the user to rotate the landscape display to a vertical orientation, The Sero allows you to enjoy all your favorite content in portrait mode – just like watching it on your phone, but with the benefits of the big-screen experience. With The Sero, you can enjoy your vertically oriented giraffe videos and pictures in an entirely new way – just as giraffes were meant to be seen.
Giraffes that group with others live longer than less sociable individuals, according to the team of researchers led by Professor Barbara König at University of Zürich. World Giraffe Day was designated to promote collaborative efforts to the end of preventing the extinction of giraffes. After enjoying this dynamic tale of Everland’s giraffe family captured in the Galaxy S21 Ultra and The Sero, let’s be sure to pay more attention to protecting these gentle giants.
1 One of the twenty-four solar terms, the summer solstice has the longest day and the shortest night of the year.
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