The Ultimate in Picture Quality Experience: 3 Innovative Neo QLED Technologies, As Shown in Graphs
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By STF News
To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.
To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.
▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs
Bigger, Better Viewing Experiences With Wider TVs
With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.
“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”
▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.
Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”
Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.
As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.
Comfortable Viewing at Further Distances
One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.
▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.
“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.
While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”
When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”
“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.
From Viewing to Experience: Changing the Living Room Culture
As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.
▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store
“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”
“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”
“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.
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By Alex
DALLAS—Parks Associates has released consumer research showing that in Q3 2021, 27% of US broadband subscribers reported that smart TV’s using the Samsung Tizen operating system were their primary device for consuming video content.
The data highlighted the fact that more “changes are coming for the video entertainment market in 2022," said Eric Sorensen, senior contributing analyst, Parks Associates. "The smart TV will cement its status as the default streaming platform in the households. We will see many more content partnerships and service acquisitions among providers and manufacturers. Content creators will leverage their ability to reach audiences directly, while service and content providers will adapt their business models to anticipate higher levels of churn than in previous years."
Acquisitions and consolidations are becoming key options for streaming firms to compete in the face of limited material and the constant demand for more new content, Parks also reported.
It’s OTT Video Tracker found that the average churn rate for SVODs increased to 45% in 2021, a 5.5 percentage point jump from 2020. Consumers hold on to the services they use the most and jump among the others, paying for a program or season and then canceling when they are finished, Parks reported. The number of subscriptions may rise and fall over time, indicating that churn rates will continue to be elevated in 2022.
Parks Associates also reported that streaming media providers will face increasing competition from digital and social content producers in 2022. Popular online content creators are circumventing established distribution models and building their streaming applications from the ground up. For instance, KevOnStage Studios, created by comedian and multi-viral content producer Kevin Fredericks, whose stage name is KevOnStage, is very successful with his YouTube channel.
"Streaming apps provide new revenue opportunities, especially with the chance to retain content ownership rights," Sorensen said. "Digital content creators can monetize content and build audiences collected from social networking and video sharing platforms to their streaming applications and websites."
The OTT Video Market Tracker, an annual service from Parks Associates, features monthly updates on trends and market activities in the OTT video space, including comprehensive tracking of existing and emerging players and quarterly subscriber estimates.
Source: https://www.tvtechnology.com/news/samsungs-tizen-os-for-smart-tvs-is-the-primary-video-viewing-device-in-27-of-us-broadband-homes
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By SAMSUNG
Every seat is the best seat in the house with Neo QLED 8K. Ultra Viewing Angle delivers consistently striking picture quality, no matter what angle you’re watching from. Quantum leap for neo vision Neo QLED 8K Brilliant color from every view #UltraViewingAngle Uniform Light Spread Layer Light Concentration Layer See from more angles with less color distortion Greatness never ends, but evolves #NeoQLED8K #SamsungTV
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By STF News
Samsung Electronics today announced that the HDR10+ Adaptive feature will be supported in Samsung TVs, which improves the HDR10+ viewing experience in customers’ homes regardless of the lighting conditions. HDR10+ Adaptive supports Filmmaker Mode and adapts to brighter rooms so customers can enjoy a true cinematic experience with HDR10+ movies and television programs in any environment at home. HDR10+ Adaptive will launch globally with Samsung’s upcoming QLED TV products.
While viewing HDR content is typically optimal in a darkened environment, customers’ viewing environments may vary greatly depending on a wide array of factors, including room lighting, time of day, and proximity to windows. The HDR10+ Adaptive feature supports dynamic scene-by-scene optimization, following guidelines from the HDR10+ LLC, and can now adjust to any room lighting condition, further enhancing the HDR experience. This feature utilizes the TV’s light sensor and ensures that the screen brings to life the creative intent without any loss of details or contrast. All Prime Video HDR content is automatically delivered in HDR10+.
HDR10+ Adaptive on Samsung QLED TVs also supports Filmmaker Mode, a display setting that Samsung – as a member of the UHD Alliance – developed in partnership with filmmakers, studios and consumer electronics manufacturers. Samsung and Amazon Prime Video teamed up to enable Filmmaker Mode and HDR10+ Adaptive for Prime Video customers.
“We are always looking for new features and innovations that can help improve the customer experience,” said BA Winston, Global Head of Video Playback and Delivery at Amazon Prime Video. “With HDR10+ and Filmmaker mode, Prime Video content is optimized regardless of the viewing environment and customers can enjoy movies and TV shows the way the filmmakers intended.”
More contents are becoming available in HDR10+ with Universal Pictures Home Entertainment (UPHE) and Samsung extending its technology partnership to include even more HDR10+ catalogues and new titles for distribution on OTT services around the world.
“As consumers spend more time at home, Samsung has been looking for ways to enrich consumers’ entertainment experience in the comfort of their homes,” said Younghun Choi, Executive Vice President of Visual Display Business at Samsung Electronics. “We are delighted to offer smart picture quality solutions that will enhance consumers’ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world.”
“Samsung has demonstrated exceptional commitment in developing HDR10+ technology and bringing the industry together in support,” said Michael Aaronson, Senior Vice President, Digital Distribution, UPHE. “We are pleased to further expand our partnership with Samsung as we work to bring more titles into this advanced in-home viewing ecosystem to movie audiences worldwide.”
UHD titles available on Prime Video also include HDR10+ so all Prime Video customers can enjoy the improved HDR experience with most Samsung QLED TVs regardless of room lighting conditions.
For more information on Samsung TV, please visit www.samsung.com.
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By STF News
TVs and mobile devices – while highly capable on their own – shine even brighter when they are brought together. For those used to consuming and sharing content on their phones, being able to watch videos on bigger screens, enjoy music with more vivid sound, and share photos seamlessly are exciting prospects. Particularly in outdoor environments where people come together socially, users can benefit greatly from being able to share their mobile content through the medium of their TVs.
With the ‘Mobile View’1, 2 feature available in a range of its latest TV offerings, Samsung Electronics has made all of these use cases possible with just a touch, and without the need for additional connections. As we see the border between mobile and television platforms being removed, Newsroom looked into the ‘Tap View’, ‘Multi View’, ‘Music Wall’, ‘My Album’ and ‘Smart View’ features to find out just what the future of outdoor viewing looks like.
‘Tap View’ – A Mobile Screen as Big as Your TV
In the past, trying to view a smartphone video on a bigger screen at home often required you to navigate a host of complicated settings and additional components. But now, Samsung has introduced the ‘Tap View’ feature, which allows you to enjoy mobile content on a large screen by simply tapping your smartphone on the edge of the TV. With Tap View, you can even enjoy content on a big screen without having to connect to Wi-Fi or data networks. To prevent devices from sustaining damage, you should not tap hard, but rather gently touch the top or side of the TV with your phone.
For those who want not just a bigger screen but also bigger sound, the new ‘Tap Sound’ feature embedded in latest Samsung soundbars3 is the answer. By lightly tapping your smartphone on the soundbar, you can quickly and conveniently enjoy richer sound quality, making the feature perfect for environments such as outdoor parties with loved ones.
To activate the Tap View and Tap Sound features, launch the SmartThings app on your smartphone and select the menu icon in the top left corner, where you can turn on Tap View and Tap Sound. From there, simply tap your smartphone on either the TV or the soundbar to enter a whole new world of sound.
‘Multi View’ – Powering Multi-Tasking With Two Screens on One TV
According to a Samsung survey, 92% of respondents say they enjoy using other devices while they are watching TV, with most users doing things like consuming other content or browsing social media. Thus, the ‘Multi View’ feature was introduced to allow you to display your smartphone screen on your television, and then divide your TV display into multiple screens so that you can keep using the TV as well. This allows you to view all of your content on one screen, making it easier to divide your attention without missing anything.
Users of the outdoor TV The Terrace will also find this feature useful for a range of reasons. Viewing real-time comments from your mobile while watching a sports match, being able to display kids’ programs at the same time as a movie and viewing strategy pages while playing video games on your TV are just some examples.
‘Music Wall’ – Ramp up the Excitement of Your Events
What better way to enhance the sensory experience of listening to your favorite music than enjoying it visualized with vivid colors with the ‘Music Wall’ feature. When using Bluetooth to play music from your smartphone on your TV, this feature creates a visual spectrum that mirrors the ambiance of the music on your television screen.
And the Music Wall feature is especially well-suited to outdoor environments. When listening to calming classical music, you will see a smooth, visualized motion that resembles flowing water on your TV screen, while playing exciting electronic music will create energetic visualized motions to enliven your experience. The Terrace delivers an average brightness of 2,000 nits (and a maximum brightness of 4,000 nits), which is three times brighter than that of regular TVs. For a broad range of genre and tempo types, users can create a host of music visualization combinations to complement a wide range of experiences.
‘My Album’ – Sharing Memories Through Photos
Another feature available when using Mobile View is ‘My Album.’ With 2020 models of Samsung TVs, uploading and displaying photos on your TV has become quicker and easier. Whereas before displaying pictures on your television required you to access the SmartThings app and go through a series of steps, now pictures can be exported directly from the Gallery app. Simply select the pictures you want to see on your TV, press ‘Share’ and select ‘View pictures on TV,’ and watch your photos spring to life on your television before your eyes. For users with multiple TVs, a preferred television for viewing photos can be selected.
In outdoor settings where people gather together and take group pictures, the auto gallery and slide show features make taking and displaying high-quality photos easier too. In cases where individual images have different aspect ratios, these features automatically adjust the photo layouts and play them in a series on your TV. The number of art filters has also been increased from three to a maximum of fifteen, allowing for a wider range of effects to ensure you find the one that best matches your shot.
‘Smart View’ – Connecting Your Smartphone and TV
Another way to display a range of mobile content on your TV is through the use of ‘Smart View’. Samsung mobile devices can be wirelessly connected to Samsung smart TVs or Chromecast devices, allowing users to enjoy photos, videos, presentations, and games on their televisions.
First, swipe down from the top of the smartphone screen twice to open the ‘Quick Setup’ panel. From there, press the Smart View icon to select the device you prefer to connect to and immediately enjoy mobile content on your television.
Both inside and outside the home, The Terrace TV and innovative Mobile View are enabling people to enjoy a higher standard of content more conveniently. With The Terrace, your smartphone and outdoor television strike a high-performance partnership that will elevate you to higher levels of viewing.
1 All of the ‘Mobile View’ features except for ‘Tap View’ are available on Android OS and iOS-based smartphones. The Tap View feature is only available on Samsung Galaxy smartphones.
2 Only available from 2020 QLED TVs, Outdoor TV, select TU series and Lifestyle TVs
3 HW-Q950T, HW-Q900T, HW-Q800T, HW-Q70T, HW-Q60T, HW-S60T, HW-S40T, HW-LST70T
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