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By Samsung Newsroom
Samsung Electronics today announced an update1 to its AI-powered Bixby feature on its 2025 TV lineup, introducing a more advanced Bixby voice assistant designed to make information discovery more natural, intuitive and seamless.
“Samsung has led the global TV market for 19 consecutive years, and we continue to raise the bar by delivering meaningful innovation that enhances everyday experiences,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With a smarter Bixby, we focused on making AI practical, helping viewers connect with content in smarter, more natural ways.”
Ask Your TV Anything. A Smarter Bixby Answers
A smarter Bixby voice assistant on Samsung TVs now delivers a more natural and personalized experience. With a smarter Bixby, users can easily wake it up by voice or by pressing the mic button to start a conversation — no commands, no menus, no typing.
The new Bixby understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation. Powered by Generative AI, Bixby can answer any questions you may have, whether you’re asking about general information, such as “How tall is Mount Everest?” or recommendations like “Please suggest chill playlists for a rainy day”. By simply asking, Bixby can help answer questions about on-screen content, as it retrieves the most relevant details and displays them on screen. It’s a smarter, faster way to get more out of your TV without breaking your viewing flow.
Smarter Bixby Enhances Click To Search
With this update, Bixby is now integrated into Click to Search, making it easier than ever to discover and explore entertainment and more, whether watching live TV, cable channels or Samsung TV Plus. Users can ask about an actor, a show or a broader topic — and receive answers instantly, right on their TV.
Bixby even enables Click to Search to go beyond what’s on screen. For everyday questions such as “Tell me the recipe for making pasta” or “Do you know any good movies about chefs?” Bixby delivers contextual responses using external information. It’s search made simple.
Effortless Home Device Management With Bixby and SmartThings
Equipped with a smarter Bixby, Samsung TVs can detect, connect and control appliances with Samsung SmartThings enabled. By speaking directly to their screen, users can leverage the SmartThings ecosystem to execute voice commands, such as “Turn off the oven now,” or “Set the air conditioner to 25 degrees,” transforming their smart TV into a central hub for managing other smart home appliances.
Moreover, Bixby is secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data. Users can enjoy AI-driven personalized features without worrying about privacy concerns, as no user voice data is stored on servers or TVs.
Ongoing Support and Availability
Smarter Bixby will be available on 2025 Samsung TVs, including Neo QLED, OLED, The Frame and QLED models, with availability starting in South Korea and extending to global markets in phases.
Building on the integration of Bixby within Vision AI, Samsung will introduce a newly upgraded version of Vision AI in October 2025. This evolved Vision AI will be available through Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.
For more information, visit www.samsung.com.
1 The update will start rolling out in the U.S. on August 4, with plans to expand to four European countries (France, Germany, Italy, Spain) within August.
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By Samsung Newsroom
In this episode of POW, Tony interviews Roger Kibbe, Senior Developer Evangelist for Bixby, Samsung’s intelligent assistant technology. Roger is a tech geek when it comes to voice technology, even launching his own voice startup. Join us as we discuss Roger’s journey to Samsung and the great things around Bixby. Learn how to get started building capsules for Bixby and the magic that drives Viv, the Bixby team at Samsung.
Topics Covered:
• Intelligent Assistant Technology
• Multi-Modality
• Bixby Capsules
• Bixby Developer Studio
• Bixby Marketplace
• Bixby Developers Chat Podcast
• Adam Cheyer
• Viv Labs
View the full blog at its source
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By Samsung Newsroom
CES isn't the only big conference to hit in January 2020. The following week, from January 13-17, an army of voice platforms, developers, analysts, and media will descend on Chattanooga, Tennessee to exchange ideas and strategies at Project Voice. The Bixby Developers team will be there from Monday's opening workshops to the closing address on Friday —we'll be especially hard to miss on Thursday, when our own Adam Cheyer delivers the keynote to kick off the day.
Project Voice is a can't-miss conference no matter where you engage with Bixby, whether you're merely curious or an advanced developer working on a new capsule:
Existing Bixby developers will be fascinated by in-depth case study conversations with Premier Developers and breakout sessions with tips and tricks for everything from optimizing your Bixby Marketplace presence to building for the Galaxy Watch. Prospective Bixby developers will learn everything you need to start building a capsule at our Monday workshop, where lucky participants also have a chance to win a sleek new smartwatch or two; Thursday's breakout sessions are filled with even more insights designed to put you on the path to success. Podcasters and content providers are warmly invited to stop by our booth at the Voice World Fair, where we'll show you how to get your creative output into Bixby. Everyone at the conference is encouraged to stop by our booth in any case; we'll be raffling off a Galaxy Watch Active2 smartwatch every day of the show. Pack something nice for Wednesday's Project Voice Awards Gala, where Adam Cheyer will accept a Lifetime Achievement Award, and the winners for Bixby Developer of the Year and Capsule of the Year will be announced.
If you're just starting out, hungry for advanced tips, or just wondering how you can plug into the Bixby ecosystem, get your ticket for Project Voice now. Prepare to make some new connections, and brace yourself to learn more than you ever thought possible! Can't be there in person? Follow along on our new Twitter account, @bixbydevelopers.
View the full blog at its source
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By Samsung Newsroom
CES isn’t the only big conference to hit in January 2020. The following week, from January 13-17, an army of voice platforms, developers, analysts, and media will descend on Chattanooga, Tennessee to exchange ideas and strategies at Project Voice. The Bixby Developers team will be there from Monday’s opening workshops to the closing address on Friday —we’ll be especially hard to miss on Thursday, when our own Adam Cheyer delivers the keynote to kick off the day.
Project Voice is a can’t-miss conference no matter where you engage with Bixby, whether you’re merely curious or an advanced developer working on a new capsule:
Existing Bixby developers will be fascinated by in-depth case study conversations with Premier Developers and breakout sessions with tips and tricks for everything from optimizing your Bixby Marketplace presence to building for the Galaxy Watch. Prospective Bixby developers will learn everything you need to start building a capsule at our Monday workshop, where lucky participants also have a chance to win a sleek new smartwatch or two; Thursday’s breakout sessions are filled with even more insights designed to put you on the path to success. Podcasters and content providers are warmly invited to stop by our booth at the Voice World Fair, where we’ll show you how to get your creative output into Bixby. Everyone at the conference is encouraged to stop by our booth in any case; we’ll be raffling off a Galaxy Watch Active2 smartwatch every day of the show. Pack something nice for Wednesday’s Project Voice Awards Gala, where Adam Cheyer will accept a Lifetime Achievement Award, and the winners for Bixby Developer of the Year and Capsule of the Year will be announced.
If you’re just starting out, hungry for advanced tips, or just wondering how you can plug into the Bixby ecosystem, get your ticket for Project Voice now. Prepare to make some new connections, and brace yourself to learn more than you ever thought possible! Can’t be there in person? Follow along on our new Twitter account, @bixbydevelopers.
View the full blog at its source
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