Samsung Newsroom

This month in San Francisco, the 2022 Samsung Developer Conference (SDC) spotlighted some of Samsung’s best and brightest minds across tech, marketing and product fields, sharing a compelling vision of the future, showcasing the transformational technologies that will improve consumers’ daily lives and giving users more time to focus on what matters most. With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before. ▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future. Opening: A Seamless, Frictionless Experience Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.” ▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022. Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.” A Home That Learns and Adapts Through SmartThings Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung. ▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem. Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website. Matter: A Truly Harmonious Household Experience At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality. ▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration. By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough. Industry Collaboration Making Device Ecosystems More Open ▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program. Continuing with the theme of interoperability, Mark Benson, U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson. The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said. The Expanding Role of Bixby Anil Yadav, Head of Bixby Lab at Samsung Research1 America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.” ▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio. Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever. Premium Security and Privacy for an Integrated Household ▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix. Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik. A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.” In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik. A More Vibrant Content Ecosystem Than Ever Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes. ▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network. Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC. Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022. Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising. “Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said. Tizen’s Global Conquest ▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications. Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications. Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries. “Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.” One UI 5 and the “Your Galaxy, Your Way” Philosophy Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5. ▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy. “On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.” Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode. A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds. “I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research. In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub. ▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research. Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.” Closing: Building a More Sustainable Future With Samsung To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation. ▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies. “I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.” Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions. “By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious. Watch the video below to see the complete recording of the SDC22 Keynote.  ▲ Attendees explore the latest Samsung products at SDC22 booths. 1 Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division. 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As it continues to innovate for users, Samsung Electronics is gearing up to present its latest developments at the Samsung Developer Conference 2022 (SDC22). At the conference, Samsung showcased the updates to its software, services and more, aiming to improve the overall user experience. To learn more about some of the ideas behind these developments, Samsung Newsroom sat down with four SDC22 speakers to hear more. As people become increasingly more health-focused, tech industry realized the value in pursuing projects that help individuals monitor their health and fitness. Principal Engineer Jinwoo Song from Samsung Research’s Data Research Team explained how Samsung Health Stack project helps developers and engineers optimize app development and more. Q1. What does Samsung Health Stack do and what benefits does it ultimately provide? Samsung Health Stack is an open source project that provides help in conducting research related to digital health using wearable devices, developing applications needed and creating tools for backend server and analysis in Android and Wear OS environment. By utilizing Samsung Health Stack, IT developers and engineers can save time and cost needed for developing the right environment, and researchers can focus more on conducting research studies that utilize new digital data. I believe that such convenience for development will be a great foundation for various forms of digital health care research and new data-based technologies. Q2. What was the focus of the open source when designing Samsung Health Stack? We designed it by analyzing the user experience of everyone involved in healthcare research so that the solution can accommodate the entire process of recruiting participants, collecting data and analyzing data. When there were some difficulties during the course of the development, we found solutions through health care-related cooperation with many research institutions. In addition, we made effort to provide the structure that can continue to be scaled up to handle new forms of data and devices that become the interest of digital health researchers. In particular, we’ve designed the structure so that only certain necessary parts can be selected and expanded for use in order to enable application in various cases that go beyond clinical research, such as the area of care, etc. Q3. What do you think the direction of development will be going forward for data-based health-care technologies? Due to the technological advancement including AI, and the transition to aging society, the digital technology that centers on consumers and data is becoming more important in the field of health care. In order to respond to such changes, it is important to have the capability to safely manage and precisely analyze various data on users. We believe that a world in which everyone will be able to receive customized, optimal health care solutions with data on users’ everyday life will come in the future. We’ll continue to make effort to develop technologies and products to make this possible, and we look forward to seeing many developers participate in this effort. In order to create the best product experience, Samsung’s One UI platform offers a simple and intuitive interface across all of its devices, putting the user at the center of its unified device experience. Content Strategist Josh Ross from Samsung’s Core UX Group of MX Business shared the inspiration behind One UI and how it was created with users in mind. Q1. What is One UI and what experiences does it provide to users? One UI is the unified platform for Samsung Galaxy products, from phones and tablets to watches and Galaxy Books. It creates a single, seamless experience that empowers users to get the most from their Samsung products. Q2. To create an intuitive and easy-to-use interface for users, One UI adheres to four key principles: simplicity, effortlessness, consistency and authenticity. Can you explain why these principles are important for development of One UI and how you think this enhances the mobile experience for users? You need principles so you can be sure your design is heading in the right direction. We’ve chosen these four principles because they put the focus on the user, which is what we always want to do. Simplicity helps users focus on what matters. Effortlessness means that you don’t have to struggle to get things done. Consistency means that things work the way you expect them to, which helps to make things effortless. And authenticity is about creating experiences that feel natural, like a part of your own self-expression. When these principles come together, the result can be very powerful but also subtle. You don’t always notice all the work that goes into the design, and that’s actually good. The best design is almost invisible. Q3. Why are partnerships an essential part of One UI? What are the benefits of partnerships for One UI development? Partnerships are a huge part of the One UI experience. As good as Samsung is, we need the insight and expertise of others to deliver the best experience to users. Partnerships make apps like SmartThings and Samsung Wallet possible, so that you can do amazing things like control your car or your lights, make payments, board an airplane and so much more, right from inside One UI. Partnerships enrich our Samsung Health content with fitness expertise about everything from sleep coaching to body composition to mindfulness. Partnerships add flavor to your chats with GIFs from Giphy and Tenor, stickers, fun camera features on Snapchat and much more. Partnerships like the Global Goals app, a collaboration between Samsung and the UN, help bring awareness to important causes. We want to empower our users to do things the way they want, with the apps and services they love. Partnerships are a huge part of that. Q4. Going forward, what are some things users can expect from Samsung’s One UI? We have a lot of things we’re announcing at SDC this year, so I don’t want to give everything away, but you can always expect further refinement and improvement. We look at everything from icons and animations to how you organize and find things and so much more. We’re learning more and more from our users about how the foldable experience changes things, so keep looking for exciting developments in the area of unique features for the Galaxy Flip and Galaxy Fold. Samsung has also partnered with HealthTap to provide telemedicine services through its Smart TVs. Samsung’s Tizen, an open-source operating system, helped developers optimize the service for use on Smart TVs. Sean Park, Senior Product Manager from the Experience Planning Group of Visual Display Business, explained more about accessing telemedicine through Samsung’s Smart TVs. Q1. How did Tizen help with the development of this service? Samsung Electronics’ smart operating system (OS) Tizen provided the grounds for easy navigation on the large screen display. Tizen is very quick to deploy as evidenced by what we were able to achieve in three months’ time. Q2. What are the benefits of accessing telemedicine services through Samsung Smart TVs? Everything nowadays has gone remote. We want to provide Samsung users with a more convenient way to access medical care, which is telemedicine. Samsung’s collaboration with HealthTap allows you to see a doctor through a large screen from the comfort of your home, creating a more immersive telehealth experience. If you want to access services including mental health counseling, you can do that with Samsung Smart TVs. For those who are a bit older and whose vision makes it difficult to use a small mobile screen, or for those who need to hold small children while consulting a doctor, they can easily access telehealth services through Samsung Smart TVs. We want everyone to be able to easily see a doctor from home, which we believe is not only convenient but necessary. Ultra-wideband technology (UWB) has been recently gaining more and more attention in the smart device industry. Principal Engineer Haeyoung Jun from Samsung Research’s Standards Research Team talked about the importance of standardization of UWB and how it could shape the future of the industry. Q1. What is the role of the FiRa Consortium that Samsung Electronics established in 2019 with key industry players, and what specific activities does it do? The FiRa Consortium develops the interoperability standard and certification program to enable consumers to use services powered by Ultra-wideband (UWB) technology in smart devices across devices made by different manufacturers. After the FiRa Consortium was initially established by only a few companies, including Samsung Electronics, there are now more than 115 member companies participating in defining the interoperability standard together. Furthermore, FiRa is exploring various applications that utilize UWB, and is cooperating with multiple standard organizations across various industry verticals for the standardization of these applications. Q2. We’d like to know why UWB technology is gaining attraction again recently and how it is moving forward. As many service providers and manufacturers investigate use scenarios utilizing relative location information obtained by direct communication among devices without heavy infrastructures, the barrier to implementing UWB technology and applications have been lowered. Along with Samsung Electronics, global companies are also implementing UWB into their devices. As the number of UWB enabled products increases in the market, there will be motivation to install UWB infrastructures as well. We anticipate that, if just one or two game-changing UWB applications emerge in the market, the UWB ecosystem will expand rapidly. Q3. We’d like to know what the new era of wireless communications envisioned through UWB technology standardization would look like in detail. UWB technology allows your own devices to detect the location, including distance and direction, of other UWB devices in proximity. It also enables the secure data transactions among devices as well as secure internal interfaces, therefore UWB can provide different type of location-based services that GPS is unable to. For instances, UWB brings the same effect as tagging NFC to a reader even with the smartphone placed in a pocket or bag. With the standardized UWB technology, consumers will be able to access new convenient services across multiple verticals. View the full article

Samsung Electronics Co., Ltd. held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung. During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives. “At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.” Connecting Platforms and Devices With Calm Technology Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music. The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future. Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November. As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix1 is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind. Personalized Services for Better Experiences In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs2 and mobile devices — reached 100% growth in viewership,3 and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever. After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience. Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs. Your Galaxy, Your Way With One UI 5 By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.4 Future-Forward Investment and Research Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation. The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development. Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com. 1 Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later. 2 Samsung TV Plus is available for selected Samsung Smart TVs only. 3 Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021 4 Available on Galaxy Watch4 series and Galaxy Watch5 series. View the full article

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Samsung Electronics today announced a partnership with leading international ODM (Original Development Manufacturing) companies such as Atmaca, HKC and Tempo — a collaboration that will enable non-Samsung smart TV models to use Tizen OS for the first time. New TVs from Bauhn, Linsar, Sunny, Vispera and other brands1 will be available in Australia, Italy, New Zealand, Spain, Türkiye and the United Kingdom this year,2 allowing more consumers to enjoy a premium smart TV experience enabled by Tizen, an open source OS for Samsung Smart TV. The new smart TVs powered by Tizen follow the announcement of Samsung’s Tizen TV Platform Licensing program at the Samsung Developer Conference (SDC) in 2021. The licensing program allows other TV brands to take advantage of Tizen OS, which provides industry-leading smart features, content discoverability tools, apps and modern user interface for the ultimate smart TV experience. To support the seamless adoption of Tizen OS, Samsung collaborates with a selection of partners on content licensing and hardware optimizations. These partnerships give many TV brands access to a whole world of entertainment that Samsung Smart TVs exclusively provide, while also allowing Tizen to leverage its ever-expanding ecosystem to strengthen its offerings. Key features that the users of the licensed TV brands will gain access to include:3 Samsung TV Plus, Samsung’s free streaming TV and video platform that will allow users to enjoy hundreds of live channels, entertainment, news, shows and sports — for free. Universal Guide, allowing easy browsing and discovery of all content across different streaming apps, along with personalized recommendations so users can spend more time watching and less time searching. Bixby, a voice assistant platform that will provide users with more convenient way to explore smart TVs. Users can tell Bixby to search, watch, or perform various features. Since Samsung teamed up with the Linux Foundation to unveil the first version in 2012, Tizen OS has made an exponential growth over the past decade. To date, around 200 million people from 197 countries are using Samsung Smart TVs powered by Tizen, and, the number is expected to expand with the latest addition of Tizen-powered smart TVs. “2022 has been a memorable year for Tizen OS as we celebrate its 10th anniversary and the very first Tizen-powered smart TVs available from other brands,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Starting with these new Tizen-powered smart TVs, we will continue to expand the licensing program and introduce Tizen OS and its ecosystem to more products and brands around the world.” For more details, please visit www.samsung.com. 1 Tizen TV brands include Akai, Bauhn, Linsar (distributed by Tempo), RCA, Vispera (distributed by HKC) Sunny and Axen (distributed by Atmaca). 2 Akai, Bauhn, Linsar Tizen TVs are available as of September 2022 in Australia. Other brands will be available later in Q4 2022. 3 Available smart features may vary depending on country. View the full article

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Nowadays, the television is at the center of many households — but modern television sets have greatly evolved to achieve the level of technology seen today. To continue evolving with the times, Samsung Electronics is pushing the limits of what’s possible with advancements in display size, smart features and immersive experiences. To discuss these changing industry trends and the future of consumer preferences, Samsung Newsroom sat down with Kang-il Chung, Vice President and Head of Future Planning Group at Samsung’s Visual Display Business. Read on to learn more about how Samsung’s continuous TV innovations keep up with rapidly changing consumer lifestyles. View the full article

Start Date Nov 15, 2022 Location 온라인/ 삼성전자 서초사옥 다목적홀 View the full blog at its source

Start Date Nov 15, 2022 Location Online / Seoul, Korea View the full blog at its source

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Start Date Nov 08, 2022 Location Online / Seoul, Korea View the full blog at its source

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To put art before the eyes of consumers, Samsung partnered with The Belvedere to release globally renowned works of art including art pieces by Gustav Klimt and Egon Schiele in the Samsung Art Store. As consumers continue to be enthralled by both physical and digital art, this partnership expanded access to some of the world’s most notable works of art. While the adoption of technology within the art space is inevitable, widespread adoption of technology poses an important challenge: how to expand works of art digitally without taking away from the uniqueness of their physical form. For consumers, technology can break barriers and change how art is consumed. It can also provide a look into the future of art as the blending of the physical and digital art worlds occurs. Samsung Newsroom recently sat down with Wolfgang Bergmann, CFO of The Belvedere to discuss how this partnership is paving the way for continued digital growth within the art space while still preserving the culture and richness of physical art. ▲ The Belvedere by Lukas Schaller Q: Briefly tell us about your work at The Belvedere. Our mandate is to set the course for The Belvedere, which is one of the oldest museums in the world, and a showcase for contemporary art. In that task, we are faced with the challenge of preserving the past while also being forward-looking and breaking new ground, and this is what makes our job so exciting. Q: The intersection of art and technology has grown significantly in recent years, paving the way for the democratization of art, and it seems especially evident in its creation and accessibility. What is your take on this? How has this provided opportunities and/or challenges in the art world today? The Belvedere aspires to be one of the most prestigious cultural institutions in the digital world, thereby reaching new audiences. Today, around half of the Belvedere collection is available online. Those interested in art can easily research the museum’s inventory and scroll through 900 years of art history, from the Middle Ages to the present day. However, I am convinced that this will only increase their desire to visit Vienna and The Belvedere in person. Q: Technology also makes art more convenient and accessible to collectors. How have you seen this play out over the years? Digital art space is getting easier to access, especially through NFT technology. However, this won’t replace classical art but rather add to it. Quite recently, we decided the time was right to undertake a unique NFT project, and a centerpiece of The Belvedere’s collection — The Kiss by Gustav Klimt — was unveiled in the new format. ▲ The Kiss (Lovers) (1908-1909) by Gustav Klimt Q: Digital art displays, such as Samsung Art Store, have allowed users to enjoy unique experiences from the comfort of their homes. How do you see this technology playing out in the coming years and what sort of impact will it have in the art industry as a whole? I think this technology definitely arouses interest in art and enhances the experience of appreciating the original piece. Owners and viewers of the digital image can form a personal connection to the original artwork. Q: What differences do you see between displaying your work in-person vs. digitally on The Frame? A screen cannot replace the aura of the original piece. At the end of the day, The Frame and the Art Store invite people to see the original in the museum. On the other hand, museum visitors who have admired an original work of art on-site will be happy to bring it digitally into their living room. Modern screens are so technically advanced that you may discover things digitally on The Frame that you could not see with the naked eye in a museum. Q: How do you envision the future of art exhibitions and museums? Art exhibitions will continue to exist online and offline. The metaverse is becoming a part of our life, but it’s not a substitute for “real” life. The physical visitor experience in a museum will therefore always remain important. ▲ In the Bower (ca. 1901) by Marie Egner Q: Can you tell us more about how this partnership came to be? Why did you choose The Frame? From your perspective, what are the benefits of Samsung Art Store? We were thrilled by the idea of bringing our collection to new formats, like Samsung Smart TVs, in order to give people access to art in their own living rooms. The Samsung Art Store provides visual variety on the screens, you can choose pictures according to the seasons or your personal mood, and you can always discover something new. Samsung leads the industry in technological innovation, so the Samsung Art Store is the right partner for us. Art pieces from the Belvedere collection on the Samsung Art Store are viewed many times a month. I am sure that the viewers are influenced by the artworks, consciously or unconsciously. ▲ Brushwood Collector in the Vienna Woods (1855) by Ferdinand Georg Waldmüller Q: Some of Belvedere’s most popular works in the Art Store include In the Bower by Marie Egner, The Kiss by Gustav Klimt and Blooming Poppies by Olga Wisinger-Florian. Are these also popular for museumgoers and are there any other pieces in the collection in the Art Store that you foresee gaining more mainstream popularity? Gustav Klimt’s The Kiss is an icon piece of romantic love and a centerpiece of The Belvedere’s collection — people all over the world are smitten with it. Landscapes and nature motifs are also especially popular, both online and offline. As for increasing popularity, I see paintings by female artists from around the turn of the century, such as Broncia Koller-Pinell or Emilie Mediz-Pelikan, continuing to rise, as well as more works by Gustav Klimt and Egon Schiele. I would recommend some autumn motifs, such as Brushwood Collector in the Vienna Woods (1855) by Ferdinand Georg Waldmüller and Orange Grove on the French Riviera (1903) by Broncia Koller-Pinell. ▲ Orange Grove on the French Riviera (1903) by Broncia Koller-Pinell View the full article

The Terrace — Samsung’s versatile and durable outdoor TV is featured right at the center of the Postojna Cave Park, Slovenia — the world’s most captivating cave with magnificent formations and diverse fauna. During the unforgettable visit to a fascinating subterranean paradise shaped by tiny droplets over millions of years, more than one million visitors each year will be able to closely observe, through The Terrace, the life of very unique inhabitants of the cave — the olms. Olms have triggered people’s imagination since time immemorial, and legend has it that they are actually baby dragons. They remain something of a mystery even today and are considered the largest cave-dwelling animal that can go without food for up to 10 years and live up to 100 years. The olms are now gaining greater attention after The Terrace (65-inch) were installed inside the cave. The Terrace provides visitors with an immersive experience by allowing them to closely observe the olms and their habitat. Moreover, The Terrace is the perfect TV to be placed even in the cave, where the humidity is always high and temperatures are constantly low (around 10 degrees Celsius). This outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance. It can also withstand different weather conditions, even when the temperate drops as low as minus 31° to 50° Celsius (minus 24° to 122° Fahrenheit). Postojna Cave Park frequently hosts many diverse events, from gala concerts to spectacular performances by world-renowned artists. The Terrace can also be used to display other types of content. It is especially fitting, because it offers high visibility thanks to its anti-reflection technology, which reduces the reflection of light off of its surface. The AI picture quality optimization technology adjusts the screen’s brightness automatically, based on changing light conditions. The Terrace will for sure enhance the visitor’s experience of the underworld and its inhabitants. “Samsung The Terrace added to our dedication to showcase the world-renowned attraction and to preserve the olms. Our efforts were recognized by the E.U. Commission, which has placed Postojna Cave among the top finalists of the international competition Natura 2000,” said Katja Dolenc Batagelj, Managing Director of Postojna Cave. “We are pleased that Samsung can be a part of the Postojna Cave experience which is about preserving the environment and natural wonders for future generations. We hope The Terrace will allow visitors to have a vivid and immersive experience,” said Matija Savnik, the Head of Samsung Slovenia CE Sales team. View the full article

After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories. Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there. IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products. At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below. ▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022. ▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer. ▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power. ▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency. ▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth. ▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically. ▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,1 powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions. ▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention. ▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users. ▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more. 1 32-inch model offers FHD screen quality. View the full article

After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories. Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there. At its SmartThings Home booth, Samsung Electronics showcased its vision for the future of home living. The booth featured a setup of seven real home spaces, such as a bedroom, living room and kitchen, allowing visitors to experience and learn about the capabilities of SmartThings. SmartThings presents a fully integrated home experience by connecting not only Samsung products and services but also third-party devices such as lighting and window blinds to cater to your own lifestyle. SmartThings also helps consumers live a more sustainable life by suggesting ways users can save energy around the home by analyzing energy usage patterns and more.  ▲ When Good Morning Mode is activated, the curtains open and the lights turn on automatically. The air conditioner switches to auto mode and The Frame TV automatically turns on, displaying a photograph to ease you into the morning. ▲ Visitors can experience the Movie Mode in the Living Room exhibition space. Once Movie Mode is activated, the TV turns on automatically, the curtains close and the lights darken simultaneously. The air conditioner and the air purifier switch to WindFree mode to help focus on the movie. With a single, simple step, the living room turns into a theatre right before your eyes.  ▲ Experience your own home office created with SmartThings. After activating Work From Home mode on the Smart Monitor, the light brightens and the air conditioner and air purifier switch to WindFree mode.  ▲ In Home Gym area, the air conditioner and air purifier automatically turn on once Workout Mode is activated, freshening up the space. You can compare your form with the workout videos of your choice using the Multi-View function on the TV. By checking your form in real-time, your workout can be more effective. Once you complete your daily workout, you can check your workout results using Galaxy Watch.  ▲ When you put beef in the Family Hub Refrigerator and save it under the Food List, the SmartThings Cooking recommends personalized recipes and meal plans based on users’ tastes, dietary needs and groceries on hand. The recommended recipe for tonight is steak. Press the Send to Oven button, place the meat inside the Smart Oven and your meal prep for dinner is done.  ▲ When Game Mode is activated, the illuminance lowers and colorful lights fill the room. The air purifier switches to Soundless mode to help make gamers feel as if they’re actually in the game. View the full article

After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories. Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there. As we begin this online tour of Samsung Town, we would like to first introduce you to the Everyday Sustainability Zone, a vision for a greener future by incorporating sustainability into everyday life. In the zone, Samsung Electronics showcases its diverse efforts to increase sustainability at all stages of the product lifecycle, from manufacturing and distribution to usage and disposal. At the three SmartThings Home exhibit spaces including Kitchen & Laundry, Bedroom and Outdoors, the visitors, using SmartThings AI Energy mode, can experience Net Zero Home, a space where it produces, stores, manages and consume the energy at home without creating energy surplus or shortage. Let’s find out more about how everyday sustainability was showcased at IFA 2022 through the photos below. ▲ Entrance of Everyday Sustainability Zone ▲ Every Sustainability Zone shows various efforts Samsung made to increase sustainability by categorizing devices in their lifecycle process — manufacturing, distribution, usage and disposal — and Samsung’s 10 initiatives such as Galaxy upcycling, eco-conscious packaging, Solar cell remote control and more. ▲ Samsung and Patagonia, a global outdoors brand, have collaborated to create a new Bespoke washing machine that effectively reduces the impact of microplastics. ▲ In partnership with the United Nations Development Programme (UNDP) to reach Samsung Global Goals by 2030, Samsung developed various initiatives including the development of Samsung’s Global Goals app, launching of Generation17 and more. ▲ Samsung’s SmartThings Home exhibit let visitors experience integrating home appliances and devices for greener day-to-day lives. ▲ The visitors are introduced to the Net Zero Home area which helps produce, store and consume energy at home. The visitors are trying out the installed solar panels, household battery and EHS outdoor AC unit via AR within Net Zero Home. ▲ When turning on the Automatic Blind air conditioning, the curtains shut automatically to block out radiant heat. The AI Energy Saving Mode within your app to reduce the air conditioner’s energy usage by 20% (RAC). The Energy Usage While Away Alert feature within SmartThings app alerts you that the air conditioner is still on if you’ve left home. With the notification, you can easily turn it off using the app while away from home. ▲ AI mode is on at night where the solar panels are unable to produce electricity to save energy usage across all your home appliances. In eight hours, you can reduce the energy used by a refrigerator by 30%, energy used by a washing machine by 70%, energy used by a dryer by 20%, energy used by the dishwasher by 15% and energy used by an EHS by 40%. ▲ At the SmartThings Playground’s Save your Energy section, the visitors can experience easier laundry experience, thanks to SmartThings. Once the laundry is done, you receive notifications on your phone with SmartThings app, and check how much energy has been saved. View the full article

Gamescom 2022, a five-day festival for over 265,000 gamers from around the world, was held in the historic city of Cologne, Germany, on August 24 through August 28. Cosplayers who dressed up as characters from popular games and movies, as well as video game enthusiasts from all over the world, gathered at Cologne Messe, where the Gamescom exhibition was held. 2022 marked a special year for Gamescom, as it was the first time in three years the event was held in person, inspiring more energy and connection from gamers than ever before. At the event, Samsung Electronics debuted the Odyssey City booth as an ode to Gamescom 2022. Through this immersive, hands-on experience showcasing the new Odyssey lineup, visitors could see for themselves the next-level performance of the advanced gaming screens. Odyssey City: Enter a New Era of Immersive Gaming — From Odyssey Ark to Gaming Hub The moment they entered the Samsung booth, visitors were faced with the next-generation gaming screen Odyssey Ark, unveiled for the first time in the European market. Visitors navigated the booth by moving from the Odyssey Ark Zone to the Experience Zone, then to the Gaming Hub Zone, and finally to the Tournament Zone to watch exciting live gaming. The audience was fascinated by the impressive size of the Odyssey Ark, measuring 55-inches, equipped with 4K picture quality and a high refresh rate of 165Hz. One visitor to the booth said he liked “the size because he is into photography and videography. Also, for gaming, it feels like a space station.” Another visitor tested the game Valorant on the Odyssey Ark and said, “it’s really good if you want to play the game while streaming, chat with Twitch on top of it and play music.” In addition to the Odyssey Ark, visitors marveled at the Odyssey G4 and the Odyssey Neo G8. One video game enthusiast reported that “the graphics are amazing” on the Odyssey Neo G8. ▲ Visitors, influencers and famous gamers who visited Gamescom experienced the immersive design of the Odyssey Ark. Another popular standout of Samsung Electronics’ booth was the Samsung Gaming Hub,1 an all-in-one game streaming discovery platform. This enables users with a Samsung TV or Odyssey lineup product that supports Samsung Gaming Hub — and a controller compatible with the gaming hub — to enjoy games with no downloads or storage space requirements. After experiencing the Samsung Gaming Hub, visitors left with the feeling that “it is convenient because you do not need a separate device such as a console or PC, and you can start the game immediately after setting up Bluetooth if you have a controller,” which is ideal for easy game preparation. ▲ Visitors at the Samsung booth experienced cloud games firsthand through Samsung Gaming Hub, using Neo QLED (QN95B), Odyssey Ark, Odyssey G7 (G70B) and Odyssey G6 (G65B). Putting Odyssey Citizens to the Test With a “This or That” Question Game and “Odyssey Lineup Quiz” To get to know the gaming styles of Gamescom goers, Samsung asked a series of questions in a game of “This or That.” The questions prompted gamers to choose the first or second option for topics including “I play on PC vs. I play on console” and “game devices matter vs. game skills matter.” The most interesting finding from the game is that many gamers tend to multitask. In other words, they like to watch a video or listen to music while playing a game. This shows multitasking is emerging as a new trend as gamers play a variety of games at once or play a game while searching online for a walkthrough.  For a fun, interactive activity, Samsung engaged visitors in a quiz about the Odyssey lineup, giving prizes to those who guessed the most answers correctly. Questions included, “How many speakers and woofers are mounted on the Odyssey Ark?” Samsung knowledge pros won a prize for answering four speakers and two woofers. ▲ Gamers exploring the Odyssey City share their thoughts on the Odyssey Ark. Get in the Game: Competitive Tournaments, 5 vs. 5 Battles and Talk Shows Daily gaming tournaments were held during the exhibition in the Tournament Zone, featuring the Odyssey G4. All three days, there was a long line of gamers waiting to experience the outstanding performance of the Odyssey G4 up close and personal, which received rave reviews from critics. ▲ Spectators enjoy a game in the Tournament Zone where the Odyssey G4 is installed — competing against fellow visitors. On the main stage, a five vs. five League of Legends (LoL) match was held with Odyssey Neo G8, where famous global game influencers and visitors participated. The match provided an opportunity to check out the superior performance of the Odyssey Neo G8, which supports 4K picture quality and a refresh rate of 240Hz. The 5v5 battle was broadcast in real time through large signage in the booth, and the audience joined in the fun by cheering on the gamers playing live. ▲ On the main stage, famous game influencers played League of Legends on the Odyssey Neo G8 while spectators watched intently. ▲ Throughout the exhibition, various programs were held for everyone to enjoy, such as game-related talk shows hosted by global game influencers and photo ops with audience members. In addition to experiencing the new Samsung Odyssey lineup while exploring the Odyssey City, visitors to the Samsung booth got to enjoy live gaming matches and talk shows with global gaming influencers, including Maxim, Just Johnny, Sola and Tolkin. Overall, Gamescom goers who visited the Samsung Odyssey City enjoyed a unique and immersive experience and were delighted to see firsthand the next era of gaming powered by the new Odyssey lineup. 1 Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region. View the full article

Samsung TV Plus is set to unveil a host of new programs under a new brand logo. This raft of premium content will grant users all around the world access to diverse, high-quality TV shows. Samsung is also expanding compatibility with this TV service to even more of its devices. Opening Up a New Era of Streaming Samsung launched Samsung TV Plus as a free streaming TV and video service in 2015, and as of August 2022, users from 24 countries can easily access connected TV and enjoy a wide range of content including news, sports, entertainment and more. Since April 2021, the service has been available on Samsung mobile devices and Smart monitors, as well as on the company’s TV lineup. Now, select Family Hub refrigerators can also be connected to Samsung TV Plus1 in the U.S. and Korea. According to internal research, Samsung TV Plus ranks third among the over-the-top (OTT) apps used by owners of Samsung Smart TVs. In the last 12 months, Samsung TV Plus has seen a nearly twofold growth in consumer viewing, including nearly 3 billion hours streamed,2 by highly engaged users worldwide. Amidst this global growth, Samsung is opening up a new era for its free ad-supported streaming TV (FAST) and video-on-demand service, with Samsung TV Plus now reaching 24 countries and 465 million devices globally across the company’s TV, smart monitors, mobile and Family Hub refrigerator lineups. Enhancing Visibility for Viewing Versatility Samsung TV Plus’ new logo reflects the platform’s cross-device capabilities, with a blue and orange logo design on a black background providing improved visibility that signals the versatility of the platform. Samsung TV Plus’ redesigned logo. In line with the coloration of its logo’s redesign, Samsung TV Plus’ UI will also be available in a Dark Theme with enhanced visibility. Users can more easily browse what’s on now, recommended programs and channel lists. The interface of Samsung TV Plus’ Homepage, featuring the Dark Theme UI. Bringing Users More of the Content They Love Along with these redesigns, Samsung TV Plus will unveil a host of new programming partnerships. Samsung brings viewers FAST-first content premieres, including an exclusive 2-minute sneak peek release of Prime Video’s highly anticipated The Lord of the Rings: The Rings of Power series, an exclusive, uncut version of Demi Lovato’s Vevo Official Live Performance. In the U.S., Top Gear, Law & Order: Special Victims Unit, NCIS and other popular content will be made available. Samsung Plus TV will offer Top Gear in the U.S. In the U.K., Samsung TV Plus is exclusively offering viewers the 2022 season of America’s Got Talent, as well as all previous seasons from 2019 to the present. This will eventually include the season finale, which is set to be aired in September. Furthermore, the first native 8K produced TV series, Das Boot, has launched exclusively in 8K on Samsung TV Plus in Germany. While some shows are filmed in 4K and can be upscaled to 8K later, Das Boot is the first show to be filmed entirely in 8K from the start of production. It was produced by Bavaria Fiction for Sky in partnership with Samsung Electronics Germany and has been available to watch on Samsung Neo QLED 8Ks via Samsung TV Plus from 2020 onwards. The new season of America’s Got Talent is coming to the U.K. exclusively on Samsung TV Plus, while viewers in Germany can look forward to Das Boot, the first native 8K TV show. For Samsung TV Plus users in Australia and New Zealand, the first exclusive, owned and operated (O&O) channels have been launched. These offer fan-favorite shows from the eighties, nineties and noughties — collected under the umbrella channel Throwback TV — as well as competitions and reality shows from around the globe under its Entertainment Hub channel. In India, Samsung TV Plus viewers can enjoy even more content from some of the top national and regional channel partners as Samsung continues to strengthen its relationship with channel partners including Discovery, Republic TV, Aaj Tak, Mastiii, Q TV, Pitaara and Balle. Growing relationships with channel partners mean viewers can enjoy the best in local and regional content, both retro and current. As Samsung TV Plus expands its global scope, Samsung will continue to invest in premium content, exclusive premieres and key partnerships for its users. Not only does the platform see Samsung providing a diverse offering of channels and shows across a wide variety of countries and languages, but it also sees the company continuing to strengthen its global partnerships in order to provide its viewers with the very best content, free of charge. 1 Samsung TV Plus compatible devices as of August 2022 include: – TV: Smart TVs released after 2016 (availability may vary by country) – Mobile: Devices supporting Android 8.0 OS and above – Smart Monitor: M8, M7 and M5 Smart Monitors – Family Hub: Products of Model 2.0 or above released after 2017 2 From July 1, 2021 to June 30, 2022 View the full article