Samsung Newsroom

For the ninth year, Samsung Electronics is highlighting some of its industry-leading technical capabilities that are redefining the meaning of “user convenience” at the Samsung Developer Conference 2023 (SDC23) in San Francisco, CA. On October 5 at the Moscone Center, SDC23 brought together some of Samsung’s top executives and developers to highlight the innovative platforms and services offering safer, healthier, more sustainable and fun experiences. Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives. Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company. “Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.” Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life. “The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said. Building Meaningful Home Experiences Through Enhanced Partnerships Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance. “We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said. Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes. Bixby: Setting a New Standard for the Samsung Ecosystem Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research1 America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future. Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem. “This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said. Providing a Safe, Secure and Convenient Cross-Device Environment Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats. Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network. “It’s time to look beyond today’s solutions and start building a better-protected future,” he said. Baik spotlighted the company’s proprietary security innovations containing the latest features. These include: Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device. Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future. Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later2 in 2024 — protecting more customers and their devices. Tizen Reboot: Paving the Path for the Decade Ahead Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices. “We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said. Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature. Tizen Screen: Your Window to a World of Possibilities Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives. “Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.” Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision. Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens. Expanding the Galaxy Experience With One UI 6 One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans. Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline. Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind. Building a Digital Health Ecosystem Through Connected Care at Home Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences. “Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.” Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way. Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users. Savoring the Future of Cooking With Food AI Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.” Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings. “Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!” Smarter Living, Every Day To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere. “Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.” Watch the video below to see the complete recording of the SDC23 keynote.  1 Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division. 2 Samsung Knox Vault availability may vary by model. View the full article

Samsung Electronics today announced that Lucid Group, Inc., has installed The Wall at its design studio to enhance the collaborative design process for their future electric vehicle models. With cutting-edge MicroLED technology, The Wall offers exceptional visual capabilities, providing Lucid with additional tools to meet the surging demand for sustainable electric vehicles, while elevating the luxury experience for drivers. “At Lucid, we’re on a mission to inspire the adoption of sustainable energy with a focus on the human experience. With The Wall, we’re able to take this mission to new heights,” said Jenny Ha, Exterior Design Manager at Lucid Motors. “While designing the Lucid Air Sapphire, from concept sketches all the way to final adjustments, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. No detail was left unnoticed, and we’re thrilled for our customers to experience the results of the new design process.” “The Wall installation in the Lucid Motors design studio is another great example of how Samsung innovations are helping our partners and customers unlock their own exciting innovations to drive their business in exciting new ways,” said James Fishler, Senior Vice President of the Home Entertainment & Display Divisions at Samsung Electronics America. “Supporting Lucid in its mission to deliver sustainable luxury vehicles – and the stunning design of the new Lucid Sapphire made possible with our 255-inch class high resolution display — has been both inspiring and rewarding.” ▲ Simon Tovey, Exterior Design Director at Lucid Motors, and Jiyeon Jenny Ha, Exterior Design Manager, discuss the exterior design for the Lucid Air Sapphire using The Wall with MicroLED technology High-Definition Image Quality Delivered at Full-Sized Scale for Seamless Collaboration Powered by superior MicroLED technology, the 255-inch display empowers Lucid’s designers to view and review their designs in true-to-life color at a 1:1 scale. Not only does the true-life color produce a realistic rendering of the design, but the high-resolution display accurately reproduces the reflection of light off complex 3D surfaces. The authentic image rendition allows for increased collaboration between engineering and design teams, resulting in accelerated decision making processes that save the company time and money. ▲ Simon Tovey, Exterior Design Director at Lucid Motors, reviews details of the Lucid Air Sapphire in front of The Wall with MicroLED technology “The Wall has revolutionized the way our design and engineering teams work together,” added Ha. “With this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results, allowing us to promptly assess the effects of any alteration on the overall design. In other words, development teams now operate more efficiently, and drivers can enjoy enhanced luxury aesthetics without compromising superior vehicle performance. It can be a tricky sweet spot to balance, but The Wall helps us pinpoint it seamlessly.” ▲ Jiyeon Jenny Ha, Exterior Design Manager at Lucid Motors, presents the design for Lucid Air Sapphire on The Wall with MicroLED technology The Wall’s flexible-yet-compact design also saves valuable studio floor space at Lucid’s headquarters. This allows multidisciplinary teams to use the space for collaborative design workshops to perfectly refine every detail of the vehicles to deliver the premiere quality drivers deserve. To learn more about how The Wall is revolutionizing automotive design, please visit: https://www.samsung.com/us/business/displays/direct-view-led/the-wall/. View the full article

Throughout their years of collaboration, Samsung Art Store and Tate have worked together to make art more accessible to consumers worldwide. As a result, users of The Frame can put works from Tate’s extensive collection on display within their own homes. The two have worked together since 2018 to leverage the Art Store platform to bring culture into the homes of users around the world, and to enrich users’ lives. ▲ Tate Britain Samsung Newsroom sat down with Rosey Blackmore, Licensing and Merchandise Director at Tate, to discuss technology’s impact on our art experiences and on art accessibility, among other topics. Read on to find out more. Years of Collaboration Bringing Art Into the Home Q: Tell us a bit about your role at Tate and your experience working with Samsung Art Store. I’m responsible for our licensing and merchandise at Tate, where our team creates and licenses products featuring art from Tate’s collection. Our gallery spaces are free to visit, and all income that we generate helps make that possible, so it’s a very satisfying role. We’ve been really delighted to work with Samsung on their Art Store. Our mission at Tate is to enable the public to enjoy art, so this project contributes to that. As the Art Store has grown in popularity, we have been really interested to see which images are the most viewed, and to refresh and add new art to the selection available in light of those trends we see. Q: How are pieces from the Tate’s expansive collection chosen for The Frame? It’s difficult, as we have so many to choose from! There are more than 80,000 works in Tate’s collection, but we try and select those that we feel people will enjoy living with, as well as some that are very familiar. Q: Have you noticed any interesting trends over the years in what pieces users are most attracted to in Samsung’s Art Store? Yes, we really have. For example, one of the most popular works is Arenig, North Wales by James Dickson Innes, who isn’t a very well- known artist, but this is a particularly gorgeous work of a mountain viewed from across a lake and has beautiful violet hues. So, I imagine it brings a sense of calm to those who choose to display it on The Frame. ▲ Arenig, North Wales by James Dickson Innes Engaging a Diverse Audience Through Art Q: What work has Tate done recently to build upon its vision to engage diverse audiences and help develop individual creative potential? Why is this part of Tate’s mission? Engaging a more diverse audience is absolutely at the heart of the work that we are doing at Tate. It’s something that we are passionate about because it reflects our belief that art enriches lives, and that everyone has the right to that experience. For many years now, we have been ensuring that the art we collect and exhibit represents as diverse a range of backgrounds and experiences as possible. At Tate Modern, 50% of our program features art created by women, and at Tate Britain the same is true of our contemporary displays and exhibitions. Because of our fundamental belief that art enriches lives, Tate also offers an extensive range of free family programs throughout the year, aimed at encouraging children to be creative Q: In your opinion, how has Tate leveraged The Frame and Art Store to further support its mission for engaging an inclusive and diverse audience? We love that Samsung’s Art Store enables more people to access our collection and broadens the number of people enjoying art. And, perhaps some will become curious about the artworks they are seeing and choose to find out more about them too. That directly supports our mission to encourage both the enjoyment and understanding of art across diverse audiences. Q: Out of the works of art selected for the Art Store, which three would you recommend users display on The Frame? My first suggestion of the three artworks from the Art Store would be the very beautiful Abstract Composition by Jessica Dismorr, for its subtle and calm color palette. ▲ Abstract Composition by Jessica Dismorr The second would be Blue House on the Shore by Paul Nash, as it’s a wonderfully enigmatic and romantic image. ▲ Blue House on the Shore by Paul Nash And finally, a very personal choice which is Carnation, Lily, Lily, Rose by John Singer Sargent, as this is a painting that I’ve loved since I first visited Tate as a teenager, and I still find it as extraordinary now as I did then. When you walk into the gallery where the picture hangs, the painted lanterns somehow seem to light the room, and The Frame would recreate that magical experience. ▲ Carnation, Lily, Lily, Rose by John Singer Sargent Leveraging Technology To Enhance Human Experiences Q: In what ways has Tate leveraged technology to provide an enhanced visitor experience at the museum? A good example is ‘Tate Draw’ where children can use special software and screens in the galleries to create their own artworks inspired by Tate’s collection, with their finished designs projected on the walls. Technology is expanding the ways in which we can all be creative. Q: Do you anticipate any implications that technology will have on the art world? Technology is undoubtedly affecting all aspects of our lives, and we need to embrace it. There’s no doubt that technological advancements will have profound effects on the way that we access and experience art. Tate is always considering how we can reduce the carbon footprint of our activities— technology may offer interesting opportunities for this in the future, such as digital experiences of art rather than shipping the original artworks. Q: Are there any upcoming events or special activities Tate has planned that you can tell us about? Tate’s exhibition programme always strives to offer a diverse range of content and this autumn is no exception! At Tate Britain, women are taking centre-stage with a major survey exhibition of the humorous and irreverent work of Sarah Lucas as well as a group show exploring the radical work of feminist artists working in Britain during the 1970s and 80s. ▲ Tate Modern At Tate Modern, artists from across the African continent are a key focus, with this year’s annual new commission for the gallery’s iconic Turbine Hall being created by Ghanian artist El Anatsui. A major survey of contemporary photography by artists working across Africa and its diaspora remains on show until the new year, joined by a retrospective of Philip Guston, one of the most influential and important American painters of the 20th century. ▲ Tate Liverpool Down at Tate St Ives, visitors can continue to enjoy a revelatory group exhibition exploring the experimental paintings made by artists working in Casablanca during the 1960s and 70s, while Tate Liverpool will embark on an exciting new program in collaboration with the Royal Institute of British Architects (RIBA). The partnership will see a range of new exhibitions and events staged at RIBA’s building at Mann Island in Liverpool during the gallery’s temporary closure period for redevelopment, due to be completed in autumn 2025. ▲ Tate St. Ives Visit Samsung Art Store in The Frame to see more of Tate’s collection. View the full article

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Samsung Electronics aims to enhance users’ smart home experience by creating an ecosystem of connected devices ranging from TVs to smartphones to home appliances. However, as more and more devices are connected, smart home security becomes increasingly important. The priority is to protect the smart home ecosystem by safeguarding connected devices from digital threats. With the TV potentially being one of the center pieces of that ecosystem, its security is especially vital. Samsung’s innovative security program Knox secures smart TVs from various threats, ultimately offering consumers a safe and convenient smart home experience. GNUSMAS, the cute blue alien, introduces Samsung Knox as the final piece to complete your ecosystem of connected devices below. View the full article

Samsung Electronics today announced that it will unveil a brand film starring BTS “SUGA” on October 5. As Samsung’s ambassador, SUGA will show how he uses The Freestyle 2nd Gen, Samsung’s latest versatile portable projector, in his own unique way. The film is to be unveiled on Samsung’s social media accounts including its Youtube channel. ▲ BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere. No others, only SAMSUNG!” as he demonstrates how he enjoys the portable projector. ▲ A scene from the brand film starring SUGA Previously at IFA 2023 held in Berlin, Germany, SUGA surprised visitors as he greeted them from a display screen, inviting them to experience The Freestyle 2nd Gen. ▲ SUGA greeted visitors at Samsung Electronics’ booth at IFA 2023 The Freestyle is Samsung’s light, portable projector which recently debuted its 2nd generation model. The Freestyle 2nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending” feature and “Gaming Hub” compatibility. View the full article

Samsung Electronics today announced that it is collaborating with New York City’s Metropolitan Museum of Art to bring some of the museum’s most treasured works of art to The Frame. The selection of The Met’s iconic artworks will be unveiled today on Samsung Art Store1 — which enables users of The Frame to transform any space by displaying more than 2,300 pieces of art, including works from the most distinguished artists, museums and industry tastemakers. Samsung Art Store users can choose from 38 pieces across a wide range of The Met’s storied curatorial departments, including the American Wing, Asian Art, Egyptian Art, European Paintings, Islamic Art and more. The offering features high-resolution digital reproductions of esteemed artworks across a variety of cultures and time periods housed at The Met. Samsung Art Store users can display beloved works of art in their homes, including Edgar Degas’ “The Rehearsal of the Ballet Onstage” (circa 1874); Vincent van Gogh’s “Sunflowers” (1887); Paul Cézanne’s “Still Life with Apples and Pot of Primroses” (circa 1890); and Georges Seurat’s “Circus Sideshow” (“Parade du Cirque”) (1887-1888). Owners of The Frame can also display ancient artifacts such as an Egyptian wedjat eye amulet2 (circa 1070-664 B.C.), and medieval treasures including “The Unicorn Rests in a Garden” (1495-1505), the famed French and South Netherlandish textile from the Unicorn Tapestries. Celebrated Japanese artworks such as Katsushika Hokusai’s “Under the Mannen Bridge at Fukagawa” (circa 1830-1832) as well as Utagawa Kuniyoshi’s “Concise Illustrated Biography of Monk Nichiren: Calming the Stormy Sea at Tsunoda in Exile to Sado Island” (1835-1836) are also available. Furthermore, the collection features historically significant American artworks like Emanuel Leutze’s “Washington Crossing the Delaware” (1851). “Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world,” said Josh Romm, Head of Global Licensing and Partnerships at The Met. “Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met’s collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology.” The Met’s objective to reveal new ideas and unexpected connections across time and cultures through its collections makes for a fitting collaboration with Samsung Art Store, one of the largest digital platforms of its kind. Showcasing art from museums and galleries around the world to users of The Frame across 42 countries, Samsung Art Store explores centuries of art, from old masters like Botticelli, Leonardo, Goya and Van Gogh to contemporary artists like Shinique Smith and many more through diverse monthly programming. “The Samsung Art Store is honored to partner with The Metropolitan Museum of Art to bring world renowned artworks into millions of homes worldwide,” said Sang Kim, EVP and General Manager of the North America Service Business, Samsung Electronics. “At Samsung, we’re constantly working to redefine the entertainment experience through technological innovation, and we’re delighted to partner with such an iconic institution to enable users for the first time to enjoy The Met’s culturally significant works of art via a modern digital canvas from the comfort of their homes.” Samsung Art Store is available on The Frame by Samsung — a 4K Smart TV with a billion shades of color and a picture frame bezel that delivers vivid, lifelike TV when it’s on and beautiful art when it’s off. Its Matte Display drastically reduces light reflections for a canvas-like finish, which is perfect for showcasing digital collections from Samsung Art Store along with personal photography and artwork. Users can choose from a collection of picture frame-like TV bezels to customize their space and can upgrade the included slim-fit wall mount to the new auto-rotating wall mount3 to display content vertically or horizontally, so all stunning artworks can be viewed exactly as the artist intended. 1 A single user subscription for Samsung Art Store costs $4.99/month or $49.90/year. 2 A wedjat eye amulet is an ancient Egyptian amulet that represents the healed eye of Horus, an ancient Egyptian god. The eye is often depicted as a cross between a human and falcon eye. 3 The auto-rotating wall mount is sold separately and is compatible with the 2022-2023 models of The Frame in 43”, 50”, 55”, and 65” class screen sizes. View the full article

Samsung Electronics today announced its ongoing commitment to the future of virtual production with its newest digital signage series. The Wall for Virtual Production (model name: IVC) is now available in Europe and will be on display at IBC 2023, taking place in Amsterdam, the Netherlands from September 15 to 18. This extension builds on its North American release announced at InfoComm 2023. “The Wall for Virtual Production opens the door to limitless potential for filmmakers, producers and studios by amplifying digital effects, while making virtual content creation easier, faster and more cost effective,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Each feature has been handpicked to empower businesses across industries as they embark on their virtual content creation journey with an unprecedented level of quality.” Samsung’s leading visual display technology delivers powerful production capabilities that extend reality. Production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production is a leader in this type of application and can amplify projects by adding lifelike levels of detail, texture, volume, and shades to virtual content creation environments. The new IVC model options, P1.68 and P2.1, include a curvature range that can stretch up to 5,800R, which creates a more realistic field of view. The display also packs an updated genlock feature that keeps The Wall in line with the system’s signals, so there aren’t any dropped or doubled frames. This capability — along with the enhanced phase offset feature that adjusts the time delay between camera and screen — ensures a perfect image. To display colors as accurately and consistently as possible, The Wall for Virtual Production features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. Meanwhile, the integrated Virtual Production Management (VPM) software and its intuitive interface make it easy and more efficient to manage the screen and facilitate the highest possible picture quality in a virtual production environment. The VPM is also capable of detecting and resolving any potential LED-related issues. In addition, The Wall for Virtual Production is built for any studio environment, no matter how large the building demand is. Whether for a volume studio or XR studio, The Wall for Virtual Production makes the production of immersive content possible. “We’re thrilled to be supporting Samsung with the exciting launch of The Wall for Virtual Production IVC Series at this year’s IBC. With our heritage in creating cutting-edge virtual production and XR broadcast studios, we’re excited about the powerful new tools the IVC Series brings,” said Andy Hook, Technical Solutions Director at White Light. “These tools give us a huge scope for creating even more impactful and flexible virtual production environments and continuing to drive progress and transformation in this space.” The Wall for Virtual Production features top-of-the-line capabilities, including: An improved 4:9 ratio that provides a variety of installation options, including the ability to be hung or stacked with other screens to maximize results in different production environments. A 12,288 Hz refresh rate that minimizes flicker lines and ensures a clear outcome, regardless of the camera used during filming. Black Seal Technology+ that delivers the purest black levels for new depth. Users will experience unparalleled contrast that is specifically designed to be resilient to the dust and particles common in production environments. 20-bit processing to present exact color mapping with faultless accuracy and a precise linear grayscale that shows the intricacies of every scene. Users will be able to see realistic textures, volume and continuous shadow details. The Wall for Virtual Production’s P1.68 and P2.1 models are now available globally including Europe. View the full article

Samsung Electronics renews its technological contribution for the Vatican with four outdoor LED signages (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) and Harman Kardon embedded audio for St. Peter’s Square. This installation follows the previous collaboration in 2020, where two indoor displays were installed in the Nervi Auditorium to help more visitors take part in the ceremonies. ▲ Four Samsung outdoor LED signage (XHB series) have been installed in the St. Peter’s Square at the Vatican City St. Peter’s Square, founded on an architectural layout boasting illustrious signatures and timeless pieces of art, hosts various ceremonies where the Pope meets the public. Acknowledging the requirements for the best acoustic and visual rendering in an outdoor space, Samsung took to its outdoors audio-and-video expertise. The four outdoor LED signages have been installed in strategic points of the square to convey a clear picture of commencing events as well as audio solutions to broadcast the message. ▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series) at St. Peter’s Square, Vatican City Thanks to Samsung’s LED Signage technology, spectators will be able to take part in the ceremonies at St. Peter’s Square and admire all the details. Being IP66-certified, the XHB series reproduce high-impact content even in harsh weather conditions. In addition, the extremely compact 99.4 mm-thin housing makes them perfectly integrable in an iconic space such as St. Peter’s Square. Harman Kardon’s signature audio provides balanced panoramic sound that is distributed throughout the space, conveying crisp dialogues for an immersive and engaging experience for worshippers and visitors alike. Adaptive Sound technology clearly diffuses sound even when the volume of voices is low to divulge every element of speech, even during the most whispered dialogues. “We at Samsung Electronics are excited to make our technological contribution and renew our engagement with Vatican City,” said Davide Corte, Head of IT Division, Samsung Electronics Italy. “The outdoor LED signages and audio solutions create an immersive audio and video experience to serve visitors as well as the communities of the Faithful. It is an honor for us to be present with the best of our technologies in such a unique and prestigious setting such as St. Peter’s Square.” View the full article

Samsung Electronics is helping consumers fully rest and recharge by pairing its advanced display technology with Samsung SmartThings, the company’s integrated and expansive multi-device ecosystem. From streaming content with new levels of immersion to creating the perfect ambiance at home, the platform offers a wide range of innovative capabilities within its ultra-connected device network. Football star Son Heung-min shares some of the ways users can amplify at-home entertainment through SmartThings. Immersive Entertainment With Phillips Hue Sync Adjusting the lighting of a room can deliver more immersive experiences — especially when playing games or watching TV shows and movies. With the Phillips Hue Sync TV app, users can seamlessly pair their Phillips Hue lighting to their Samsung Smart TVs and sync lighting to the colors of the content on screen. Son demonstrates how Phillips Hue Sync changes the color, brightness and intensity of the lighting as he plays a video game on his Samsung Smart TV, putting him right in the center of the action. ※ Compatible lighting must be purchased separately; paid subscription of the Hue Sync app is required through Samsung TV app. Smarter Workouts With SmartThings For fitness enthusiasts who want to take their workouts to the next level, SmartThings is helping users exercise more effectively from home. By connecting Galaxy wearables to compatible Samsung Smart TVs, users can view their workout progress and health status in real time or participate in guided fitness or mindfulness programs. Son watches a football match on his Samsung Smart TV while exercising as he views his progress on screen — recorded with his Galaxy wearable. ※ Available from 2024; availability and the timing of support may vary by country and region. ConnecTime & Chat Together: TV alone can make interaction more convenient and efficient Abruptly asked to join a meeting with coaches, Son Heung-min turned on TV. ConnecTime, no matter where you are, enables users to take video calls from the Galaxy to a large TV screen. Chat Together allows Son to enjoy a soccer match together with their friends without meeting in person. 3D Map View: Smarter management for all connected devices Samsung SmartThings helps Son maintain his lifestyle as a homebody. Based on home structure, 3D Map View lets him conveniently see the status and location of the devices registered in SmartThings as well as check and monitor temperature, air quality, and energy usage. This is the perfect feature for people like Son who are busy even at home during holidays. Check out the video below to view how Samsung’s Smart TVs and SmartThings help Son enhance entertainment at home.  View the full article

Released on August 28, Samsung Electronics’ “Everyday SmartThings with Son” campaign video has garnered attention from Galaxy and football fans alike for showcasing the innovative SmartThings home system. To hear more about his filming experience, Samsung Newsroom sat down with world-renowned football star Son Heung-min and learned more about his favorite SmartThings features. Q. What motivated you to participate in the Samsung SmartThings campaign? When the Galaxy Z Flip was first released, I remember being impressed by its design — which led me to buy a Galaxy smartphone right away and switch both my tablet and watch to Galaxy devices. As a Galaxy fan, I love how my Galaxy products are all connected, allowing me to do things like check workout progress or calories burned on my phone or tablet while I’m exercising. Naturally, I was excited when Samsung approached me to participate in this campaign. Q. What is the best thing about using SmartThings? SmartThings has become a feature I really need. Once set up, the platform manages everything and gives me time and energy to focus on other stuff. The ability to find compatible products nearby and automatically pair them is so easy to do. It allows me to be much more efficient and productive. Q. Have you been using SmartThings since the shoot? Absolutely! I actually recently switched my TV and vacuum cleaner to Samsung’s latest appliances. Since my family is quite serious when it comes to cleaning, I can easily keep track of the areas I last cleaned with SmartThings — helping me keep my place tidy on my days off. Q. What was your favorite scene in this shoot? If I had to choose just one feature, my favorite would be the gaming scene since I love playing video games. In the video, once I place my phone on the wireless charger and SmartThings automatically creates the perfect gaming environment. And there’s even lighting synced to the gaming screen via Hue Sync, so I really like to play games. That’s when you will discover SmartThings takes gaming to another level. If you like playing video games, I strongly recommend using Gaming Mode on SmartThings for an all-new gaming experience. Q. What are some specific SmartThings features you would like to highlight? SmartThings helps me reduce energy consumption and control energy usage across all my products in real time. I’m able to view energy usage and maximize energy efficiency with AI Energy Mode to be more conscious about energy saving. In addition, I like how SmartThings allows me to expand the ways I use my TV. Before the shoot, I only played video games and watched football on my TV. Now, after learning about SmartThings and its functions, I use my TV to control home appliances, chat with friends while watching football and keep track of my workout progress while exercising. I hope more people are able to make use of these innovative features. Q. Is there anything you want to share about your experience on this campaign? Through this campaign, I was able to experience how SmartThings can program my home appliances based on my daily routine. SmartThings goes beyond convenience — it delivers a whole new experience. For those who haven’t experienced SmartThings yet, I encourage you to try it out! I look forward to getting involved with other Samsung campaigns and seeing the future of SmartThings! Find out more about Son’s smart life by watching the full video below. View the full article

Small enough to be held in one hand while boasting a sensational design, The Freestyle has gained attention in the portable projector market since its launch in 2022. Samsung recently released The Freestyle 2nd Gen, an upgraded portable projector that is making imagination a reality. Samsung Newsroom sat down with Wonki Kim from Lifestyle Team, Seongwon Seo from Picture Quality Solution Lab and TJ Kim from Future Planning Group of Visual Display Business at Samsung Electronics to hear about the characteristics and development of The Freestyle 2nd Gen.  ▲ Smart Edge Blending demonstration video No Compromise for ‘Smart Edge Blending’ Smart Edge Blending is one of the biggest upgrades in The Freestyle 2nd Gen. The feature seamlessly merges projections from two The Freestyle devices to create a large screen for pictures and videos. By connecting the two devices to the SmartThings app and synchronizing the video output with a photo of the projected screens, users can enjoy a full-screen experience from anywhere. “Edge-blending is a sophisticated technology that usually requires dedicated hardware and software to manually control each pixel,” said Seongwon Seo. “In line with the easy-to-use concept of The Freestyle, we engineered Smart Edge Blending to help first-time users easily blend screens wirelessly, without a dedicated device or help from an expert.” ▲ Smart Edge Blending can be used through the SmartThings app. When Smart Edge Blending is activated, the connected smartphone will engage with The Freestyle portable projectors in real time. Content sync and adjustment processes take place automatically via communication between the devices. “Screen alignment can easily be done using the SmartThings guide when a user captures a picture of the projected screen. The analytic algorithm will analyze the span and overlap of the patterns at eight main points on the setup screen and then adjust the projection on each device,” he explained. ▲ The Freestyle 2nd Gen with Smart Edge Blending on display at IFA 2023 Smart Edge Blending was born out of user pattern analysis. “We found that consumers tend to use The Freestyle as a highly portable personal screen in whatever space they are in — whereas the living room TV would be for fixed, communal use. In fact, there were many cases where single households would purchase several projectors,” said TJ Kim. “When you have more than one device, why not combine them?” By connecting The Freestyle devices, users can enlarge their screen by up to 160 inches and enjoy a 21:9 screen ratio with no further manual adjusting. Speaker capacity is doubled and intensified with the choice of dedicating the left and right stereo sound output to each device to create a more immersive audio experience. ▲ (From left) TJ Kim from Future Planning Group and Seongwon Seo from Picture Quality Solution Lab “What’s charming about Smart Edge Blending is that it can be expanded not just horizontally but vertically as well,” said Seo. “This feature is even more useful with the rise of vertical content such as Instagram Reels and YouTube Shorts. Most consumers are used to viewing ultra-large horizontal content at movie theaters but are not quite familiar with ultra-large vertical content. But it’s actually quite nice once you try it.” Nonetheless, there were challenges during development. The original plan was to only support still images, since video requires extensive computing power and real-time alignment. In early stages, the setup also required a high-resolution picture of the projection as well. ▲ Seongwon Seo from Picture Quality Solution Lab explains how the complex Smart Edge Blending technology was built for anyone. “It is an extremely difficult task to get two wireless devices to continuously be in sync. While The Freestyle development first started with still images, we couldn’t give up on videos because that’s what more consumers prefer watching with our device. Using a wire to hook up the devices was unthinkable given the highly mobile concept of The Freestyle. We supported the engineers until, one day, they managed to achieve the unthinkable,” said TJ Kim. “Writing an algorithm that can analyze low-resolution images is a very demanding task — but we felt a sense of relief when we finally succeeded,” he added. “At first, it seemed impossible to minimize the margin of error between the two projections. The strict internal standard doesn’t even allow a single-pixel margin of error. Our breakthrough ultimately resulted from an assumption model that could accurately determine the state of projected setup patterns from low-resolution pictures.” Staying True to Concept While Adding Fun Through Samsung Gaming Hub, The Freestyle 2nd Gen supports gaming — a content form that was once unimaginable to enjoy on a portable projector. The addition of Samsung’s cloud gaming platform frees users from the limitations of consoles, wires and fixed screens such as smart TVs and monitors. “Gaming is one of the entertainment types that really highlights the portability of The Freestyle,” shared TJ Kim. “Users can now enjoy games through Samsung Gaming Hub anytime and anywhere, without a console.” ▲ Visitors at Samsung’s IFA 2023 booth test cloud games available on Samsung Gaming Hub with The Freestyle 2nd Gen. Updates were made for added sustainability. “The light source life has been extended from 20,000 to 30,000 hours,” said Wonki Kim. “With 30,000 hours, The Freestyle can support a demanding eight hours of use per day for 10 years.” The Freestyle’s remote control was also upgraded to a SolarCell Remote that can be charged with sunlight or indoor lighting, eliminating the need for disposable batteries. Processing speed was revamped too. Compared to the first model, The Freestyle 2nd Gen’s memory has been expanded to speed up signal processing and remote control response. By testing usage scenarios during development, the device’s UI and UX were improved immensely to make the projector accessible to anyone. ▲ Wonki Kim from Lifestyle Team underscores compactness, portability and usability as the reasons behind the popularity of The Freestyle among young people. Screens Everywhere as a Strategy With the vision of “Screens Everywhere, Screens for All,” The Freestyle 2nd Gen prioritizes portability and mobility to enable users to experience the benefits of a movable screen. “Although it’s clearly a hassle to set up, the tripod has become such a natural part projectors — so much that no one thought twice about it,” said TJ Kim. “We envision a projector without a tripod or other accessories. That’s how The Freestyle 2nd Gen came to life.” ▲ The Freestyle 2nd Gen on display in a caravan at IFA 2023 The creators behind The Freestyle continue to dream. “As we work to achieve ‘Screens Everywhere, Screens for All,’ we’re constantly planning innovations around Samsung’s projector lineup — The Freestyle and The Premiere. Our goal is to move beyond simply targeting the existing market and present a new screen experience for everyone,” shared Wonki Kim. “We plan to continue addressing the limitations of space and strengthen connections among various Samsung devices to generate meaningful synergy,” added TJ Kim. View the full article

Under the theme “Connection That Matters,” Samsung Electronics highlighted its latest devices, innovations, platforms and sustainability efforts at this year’s IFA — Europe’s largest consumer trade show held in Berlin, Germany. From September 1 to 5, visitors to Samsung’s booth can discover brand-new connected experiences powered by SmartThings and explore how the company combines innovation with eco-conscious initiatives to build a brighter future for all. Samsung Newsroom invites those who can’t attend in person to take a virtual tour of the company’s booth through the photos below. ▲ Using the 787-inch The Wall as a media facade, Samsung unveiled innovative products and sustainable smart home solutions. 1. Sustainability Today for a Brighter Tomorrow At the Sustainability Zone, visitors can discover Net Zero Home, an eco-conscious future residence, and learn about Samsung’s environmental efforts and technologies for future generations — including company-developed recyclable materials such as “r-ABS” and the environmental impact of energy usage at home through Carbon Intensity Insight. In September 2022, Samsung announced its new environmental strategy and committed to achieving company-wide carbon neutrality by 2050 and joining efforts to tackle climate change. To that end, the company has reduced carbon emissions by more than 900,000 tons and increased the use of renewable plastics by threefold compared to 2021. ▲ Following the announcement of Samsung’s new environmental strategy, the Circular Economy Lab was established to foster a resource circulation ecosystem and develop recyclable materials, such as “r-ABS.” Samsung introduces a roadmap for its plans to use recycled materials in its products. ▲ Visitors immerse themselves in Samsung’s sustainability initiatives, such as the use of discarded fishing nets and eco-conscious packaging. 2. Streamline Your Daily Routine With SmartThings Samsung showcases SmartThings, the company’s expansive and fully integrated home ecosystem. In particular, this section of the booth highlights how third-party devices with Matter or HCA support can be seamlessly connected to the advanced multi-device connectivity platform. ▲ SmartThings continues to expand service and usability for third-party devices that support the Matter protocol and HCA standards. Samsung has recently collaborated with 26 European companies to deliver better connected experiences to users. 3. Enriching Your Daily Life With Bespoke Home At the Bespoke Life booth, Samsung showcases sustainable and intelligent home appliances with unique personalization options. What’s more, visitors can get hands-on experience with Samsung’s latest home appliances such as the BESPOKE AI Washer & Dryer, Bespoke Jet AI and Bespoke Oven. ▲ Visitors learn about Samsung Food at Samsung’s booth. ▲ Booth visitors experience Samsung’s latest All-in-One Washer & Dryer. ▲ Visitors test Bespoke Jet AI, the world’s first UL-verified AI cordless stick vacuum cleaner. 4. Vivid and Bright Experiences on Display Samsung’s booth features the Odyssey Neo G9 gaming monitor and 98-inch ultra-large TV lineup — highlighting cutting-edge MICRO LED technology that offers lifelike picture quality. In addition, Samsung Gaming Hub opens the door to cloud gaming while the Freestyle 2nd Gen portable projector demonstrates new ways to entertain with a 21:9 screen ratio for a full cinematic experience. ▲ (From left) The 98″ Big Screen Zone showcases three 98-inch TV models that deliver high-quality resolution through ultra-large screens. Visitors try out Samsung’s latest gaming monitor, the Odyssey Neo G9. ▲ Visitors explore The Frame-Disney100 Edition which includes 100 pieces of Disney artwork. ▲ (From left) The Freestyle 2nd Gen portable projector supports Smart Edge Blending where two devices can be paired to offer users a 160” panoramic viewing experience and now also enables access to Samsung Gaming Hub. 5. Unfold the Latest Mobile Innovations With the Galaxy Z Series Visitors at Samsung’s booth can experience the flip side with the latest mobile device lineup unveiled at Galaxy Unpacked this past July — the Galaxy Z Flip5, Z Fold5, Watch6 series and Tab S9 series. ▲ The recently released Galaxy Z Flip5 and Z Fold5 on display Beyond leading technological innovation, Samsung aims to connect people with each other and the world around them through its products. The company looks forward to the future — eager to reduce its environmental impact, enhance the lives of consumers and discover new possibilities for a better world. View the full article

At IFA 2023, Europe’s largest consumer trade show held in Berlin, Germany, Samsung Electronics underscored its vision for the future of home living — powered by the company’s cutting-edge devices and leading Bespoke products. Notable figures from Samsung and partner companies outlined Samsung’s plans to drive positive change through exceptional innovation, impacting the individual lives of users as well as the world around them. Benjamin Braun, Chief Marketing Officer at Samsung Europe, began by looking back at some of the company’s instrumental innovations that changed the status quo and shaped technological development. Samsung reiterated its commitment to fearlessly pioneering new endeavors, demonstrating its position as a leader within the industry. “We are proud to be first and we will continue to innovate, however strange it seems to begin with,” Braun stated. ▲ “We have over 200 amazing products on show for you,” shared Benjamin Braun, Chief Marketing Officer at Samsung Europe. Amidst an ever-changing world, Braun emphasized how Samsung has been actively listening to consumers throughout the years — producing leading products that meet their needs and add value to their lives. Continuing this pursuit, Samsung has shifted its focus to developing devices and appliances that both empower users on a global scale and contribute to the creation of a more sustainable future. Enhancing Lives and Bettering the Planet With climate change at the forefront of people’s minds, Samsung highlighted the company’s ongoing commitment to reducing its environmental impact and prioritizing climate-positive solutions, touching on the targets outlined in its new environmental strategy announced in September 2022. Understanding the urgency of the climate crisis, the company set ambitious goals to achieve net-zero carbon emissions for its Device eXperience (DX) Division by 2030 and company-wide by 2050. To meet these goals, Samsung noted the progress in transitioning to renewable energy sources, with 31% of its operations currently running on clean energy — up from 11% in 2021. Additionally, Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K., discussed how Samsung’s environmental commitment is embedded into its products, allowing users around the world to live more sustainably through the company’s devices and appliances. ▲ “We strive to embed sustainability in every aspect of our business and product strategies,” stated Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K. To create innovative solutions based on scientific data, Samsung has joined hands with a variety of industry leaders such as Ocean Wise and Patagonia to tackle environmental issues gripping the planet. In September 2022, the companies partnered to develop the Less Microfiber Cycle for Bespoke washing machines, a remarkable step in addressing microplastics emissions. Taking this further, Samsung leveraged its partnership with the companies to develop another groundbreaking innovation in June 2023. Charlie Cox, Manager of Microplastic Solutions at Ocean Wise, highlighted the development of the revolutionary new Less Microfiber Filter for Samsung washers to reduce up to 98% of microplastic emissions from laundry cycles. “In just a year, Ocean Wise and Samsung have demonstrated the opportunity that exists for industry leaders — to empower their communities to take positive action and create impact at scale,” added Cox. ▲ “Ocean Wise’s collaboration with Samsung and Patagonia shows there are simple ways we can all be part of the solution to microfiber shedding,” said Charlie Cox, Manager of Microplastic Solutions at Ocean Wise (left). Samsung’s Less Microfiber Filter (right) helps reduce microplastic emissions from laundry. The Less Microfiber Filter is a prime example of Samsung’s overall approach to sustainable product development – providing consumers with solutions that help them live eco-consciously using minimal effort. In line with this vision, Samsung continues to outfit its Galaxy devices with internal and external components made from recycled materials, in addition to creating product packaging that uses 100% recycled paper. As climate change creates new challenges for people around the world, forward-thinking solutions are becoming increasingly necessary. To respond to global energy shortages and advance the transition to clean energy, Samsung emphasized its efforts in building out heat pump technology and leading the rapidly growing market in Europe. Likewise, the company highlighted how its SmartThings home ecosystem is utilizing the latest technologies to help more than 280 million registered users save energy. By harnessing the power of AI across its line of Bespoke home appliances, Samsung’s AI Energy Mode optimizes appliance energy usage, reducing unnecessary energy waste and lowering energy bills simultaneously. Transforming Homes Through Powerful Solutions Aside from helping the planet, Samsung showcased its newest products that add value to consumers’ lives. Zeena Hill, Marketing Director at Samsung U.K., announced the launch of Samsung Food — a new AI-based application that gives users access to thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better keep track of their health and dietary goals. ▲ “We’re excited to be bringing our complete lineup of Micro LED screens to Europe,” shared Zeena Hill, Marketing Director at Samsung U.K. Samsung is revamping home entertainment and putting users in the center of the action through its new releases, such as the new 98-inch Neo QLED 8K TV. Samsung TVs feature unmatched image quality in sleek forms, and the company continues to release unique patterns and designs to meet the style needs of every user. As such, Samsung has partnered with Disney to launch The Frame-Disney100 Edition — a special, limited-edition version of The Frame TV for Disney lovers. In addition, the company showcased its recently launched Odyssey Neo G9 gaming monitor and The Freestyle 2nd Gen portable projector — devices perfect for gamers who want to expand their field of vision to ensure they never miss a moment of gameplay. Users can experience games like Starfield, Bethesda Game Studios’ new action-packed role-playing game, in stunning detail on Samsung TVs and displays. Florian Liewer, Senior Director of International Gaming Marketing at Microsoft, discussed the two companies’ partnership on expanding Samsung Gaming Hub, highlighting how Samsung’s technology offers the ultimate gaming experience. “Together with Samsung, we’re forging a path that aligns with Xbox’s vision for the future of gaming — reaching more players with breathtaking content,” said Liewer. ▲“We are inviting more players to embark on a journey with us,” said Florian Liewer, Senior Director of International Gaming Marketing at Microsoft Aside from enhancing entertainment, Samsung detailed the ways it is helping users stay connected to the world around them. The company reemphasized its commitment to ensuring its devices and products meet the diverse needs of consumers and touched on how its latest accessibility features help as many users as possible. This includes TalkBack for Home Appliances and Services, which reads home appliance and service content on SmartThings, and Relumino Mode, which optimizes content on Samsung TVs, for those with visual impairments. Future Possibilities Enabled by Technology Partnerships have helped make some of Samsung’s technologies possible and, more broadly, brought the company closer to realizing its vision for a brighter future. In line with its goal to upgrade at-home living, Samsung partnered with electric vehicle charger manufacturer ABB and residential inverter brand SMA to collaborate on changing the ways houses are constructed. “By integrating Samsung’s products with those of ABB and SMA, we can help make our homes even safer, smarter and more sustainable,” stated Lu Han, EVP of Building and Home Automation Solutions at ABB. ▲“With hundreds of new technologies and innovations each year, a joined up approach to home energy systems is vital,” said Lu Han, EVP of Building and Home Automation Solutions at ABB Looking forward, Samsung sees the value in future technologies and the limitless applications they can have on the lives of consumers. With new ventures such as 6G deployment, AI capability expansion and more, the company remains excited and optimistic as it explores the remarkable potential of technology. Braun concluded the conference by stating Samsung will continue to improve users’ lives by listening to their needs. ▲ At its Press Conference at IFA 2023, Samsung Electronics emphasized how the company works to connect customers to “what matters most” to the media members and business partners in attendance “With the help of 6G, AI and XR, augmented reality and mixed reality and artificial intelligence, we will make great advances in everything from healthcare to entertainment and remote work,” he stated. For more information, please visit Samsung.com. More pictures from the Samsung Electronics Press Conference at IFA 2023: ▲ SmartThings Energy puts users in control of how much power they use and when. ▲ The annual sales of Samsung’s foldable devices have exceeded the Note Series in Europe. ▲ Samsung’s Less Microfiber cycle and Less Microfiber Filter help reduce microplastic emissions from laundry. ▲ ABB and SMA have partnered with Samsung to work towards Zero Emission homes. ▲ Samsung’s vision for Samsung Food is for it to become the ultimate app for the entire food journey. ▲ Samsung’s state-of-the-art technology, combined with the limitless universe of Starfield, signals a thrilling new chapter in gaming. ▲ The Samsung Gaming Hub has over three thousand games to choose from, from leading games streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik. ▲ An attendee takes a picture as Samsung shares that it has been recognized as No.1 in soundbars by global sales and market share for the ninth year in a row. ▲ The Frame-Disney100 Edition is “magical!” View the full article

Samsung Electronics today showcased its latest innovations for the connected home. During its IFA 2023 press conference, the company highlighted its vision for SmartThings is to enable consumers across Europe to prioritise the topics they care about — from saving energy, increasing security and access to great entertainment to making their everyday lives more efficient. The ever-growing SmartThings ecosystem allows its 285 million users to adapt and personalise their homes to suit their needs, seamlessly connecting and controlling multiple appliances and devices via one app. Samsung’s presence at IFA 2023 comes as the company shares new consumer research, conducted across Europe to understand evolving needs for technology in the home.1 “Samsung is passionate about connecting our users to the people, places and pastimes that matter most to them,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “We will continue to take advantage of the possibilities offered by the latest innovations in technology to make sure the SmartThings ecosystem grows and develops in a way that allows people to make even more of the connections that matter.” Enhancing the At-Home Experience The SmartThings app allows users to control their homes from anywhere, helping them to enjoy seamless entertainment as well as keeping them safe. Across Europe, our homes continue to be more important than ever as they play multiple roles each day — from offices to places for relaxation and entertainment. Seven in ten consumers (71%) agree that technology has a positive impact on their everyday living, including how they interact with their friends and family, how they conduct their chores and how they enjoy their hobbies.¹ Now, those with a passion for food can fully connect themselves to the joy of cooking and eating with Samsung Food, the new all-in-one app for recipe searching, saving and sharing, meal planning, cooking and grocery shopping. Announced at the press conference, Samsung Food is available in 104 countries and eight languages and puts the world’s food knowledge at users’ fingertips, empowering them to make the food, health and cooking decisions that are right for them. It also connects to users’ kitchens, instantly sending the right time and temperature to their compatible Samsung oven. With more than 160,000 recipes, there will always be something new to cook. By the end of the year, using Food AI, Samsung Food will provide personalised recipes reflecting users’ dietary requirements, such as converting recipes into a vegan version in just a few taps. In a further enhancement due later this year, it will link with Samsung Health so tailored meal plans can be adapted to suit preferences and dietary requirements, as well as support users in reaching their health goals. In 2024, using Vision AI technology, Samsung Food will use photos taken of meals to check nutritional information, recognise ingredients and recommend the best recipes to use them in. As the number one TV brand for 17 years in a row,2 Samsung has an unrivalled commitment to entertainment. It has completed its super screen line up with the launch of the 98” Neo QLED 8K and 4K Q80C and plans to bring its full range of Micro LED screens to Europe by the end of the year, offering incredible contrast and jaw-dropping detail that places viewers in the middle of the action whether gaming or watching films. To celebrate Disney’s 100th anniversary, Samsung has announced the launch of The Frame — Disney100 Edition. Featuring an exclusive bezel in the Disney 100 signature platinum silver metal and a unique Mickey Mouse inspired Disney remote. It also comes with 100 pieces of iconic art from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, as well as classic images of Mickey, Minnie, Woody, Cinderella and many others. Users can also display their family photos for a magical home environment. Also announced at the press conference was the global launch of The Freestyle 2nd Gen. This versatile, portable projector delivers a big screen experience wherever the user chooses — even on the ceiling. The Smart Edge Blending feature offers landscape and portrait screen experiences, meaning two Freestyle 2nd Gen projectors can be paired to give a 160” panoramic and 120” vertical viewing experience. What is more, with complete access to the Samsung Gaming Hub, users of the Freestyle 2nd Gen can enjoy the biggest games from Samsung’s streaming partners. In partnership with Xbox and Bethesda Softworks, this now includes Starfield, the stunning, next-generation role-playing game set amongst the stars. Playable through the Samsung Gaming Hub with an Xbox Game Pass Ultimate membership, without the need for a console. Taking Small Steps for Our Planet Samsung is committed to developing products and services that help people save money and take steps towards a better planet. These topics are high on the agenda for consumers too, over three quarters (77%) say they seek out tech products that save energy — not only to save money, but for the benefit of the environment too.4 Two-thirds (67%) also consider it important that their next appliance can connect to an app that allows them to monitor and reduce their energy consumption.4 With energy prices increasing across Europe,3 72% of those asked are concerned about the cost of running appliances in their home.4 To help combat this, SmartThings Energy can help users optimise the energy used across their appliances to suit their needs and lower usage. For example, AI Energy Mode in SmartThings Energy allows you to monitor and reduce your washing machine’s energy use by up to 70%5 by using Ecobubble to wash with cool water instead of warm. Samsung has also partnered with global ocean conservation organisation Ocean Wise and apparel maker Patagonia to find solutions to the issue of microfiber shedding. The Less Microfiber Filter is an external washing machine filter that cuts up to 98% of microplastic emissions from laundry cycles.6 Speaking at IFA, Charlie Cox, Manager of Microplastic Solutions at Ocean Wise said, “Through our collaboration with Samsung and Patagonia, Ocean Wise is proud to have shown a way for industry to play its part in stemming the flow of microfibers into the ocean. Through innovations like the Less Microfiber Filter, we can empower individuals to reduce their microfiber footprint at home. It is a simple, everyday solution that our oceans will thank us for.” Heating technologies like heat pumps represent a rapidly growing market, and Samsung is at the forefront of this growth. Its innovative smart air source heat pumps have seen an unprecedented 97% growth in sales since 2022.7 These work with domestic hot water tanks or with Samsung’s ClimateHub, to make your home comfortable all year round, whatever the weather. They can also connect to the SmartThings ecosystem, so their energy use can be monitored and tailored to the user’s preferred environment.8 The latest addition to its range of high temperature monobloc heat pump solutions, the EHS Mono R290, launches in September. Samsung’s journey is constantly evolving as it aims to design technology that helps people make the most of their day while taking small steps to reduce our environmental impact. The Galaxy Z Flip59 and Z Fold510 and the Galaxy Tab S9 series11 feature a variety of recycled materials, including recycled aluminium, glass and plastics sourced from ocean-bound discarded fishing nets, water barrels and PET bottles. Even the Galaxy Watch6 series incorporate post-consumer recycled plastics. All of these Galaxy innovations come in packaging boxes made using recycled paper material.12 Keeping Your Home Secure Samsung understands the reassurance that smart technology can provide across the generations. Security was an emerging theme from the research conducted. Watching their home while they aren’t there (54%), feeling safer when home alone (39%) and keeping their family safe when they are out of the house (39%) are seen as the key safety benefits of smart technology.13 The SmartThings ecosystem includes a range of partners who are committed to helping people keep their homes and loved ones safe. This now includes Yale, a leading brand in home security. The Yale Linus® Smart Lock and the new Smart Opener for Gate & Garage enable doors and gates to be locked remotely via the app to ensure peace of mind for all family members. Unlocking the Future Through Smart Technology Samsung is invested in a future built around the possibilities that technology can unlock. One area it aims to make a difference is in making the technology for smart homes more easily available. The research shows a quarter of Europeans consider the inclusion of smart technology to be a key factor in the desirability of their next home and over three quarters of respondents said fully functional smart homes are appealing (77%).12 Understanding this, Samsung is working to make these possibilities a reality and it believes in the power of collaboration when it comes to driving this vision forward. By partnering with ABB Smart Buildings and SMA, one of the world’s leading providers of photovoltaic and storage system technology, it hopes to connect people more closely to their homes by embedding the possibilities of smart technology into houses before they are bought. By integrating ABB and SMA products into SmartThings Energy, homes can become even safer, smarter and more sustainable. For example, the ability to run appliances at the optimum time, tracking energy use to adjust consumption based on energy prices and usage patterns and optimising energy use based on solar production. 1 Conducted in conjunction with Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023. 2 Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. 3 GreenMatch. https://www.greenmatch.co.uk/blog/energy-prices-europe. 4 Conducted in conjunction with Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023. 5 Based on internal testing on the WW11BB944AGB model on a Cotton 40 degrees wash with the AI Energy Mode turned on (reducing the temperature) compared to not using AI Energy Mode. AI Energy Mode can only be operated at 40 degrees or lower. 6 Captures approximately 89-98%; laboratory tested using 2kg synthetic fabric load in the WW90T734DWH, WF24A9500KW, washing machine. 7 Compared to 2022 Jan – Aug sales. 8 SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Some models require a separate Wi-Fi kit to connect SmartThings. 9 Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic, a minimum of 28% pre-consumer recycled aluminium, or Corning® Gorilla® Glass Victus® 2 with an average of 22% pre-consumer recycled content. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window, Back Glass. 10 Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic, a minimum of 28% pre-consumer recycled aluminium, or Corning® Gorilla® Glass Victus® 2 with an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window, Back Glass. 11 Galaxy Tab S9 Ultra: 17 device components that feature a minimum of 10% post-consumer recycled material plastic, a minimum of 30% pre-consumer recycled aluminium, or pre-consumer recycled aluminium and Corning® Gorilla® Glass 5 with a minimum of 10% pre-consumer recycled content. These components include Cable Holder Mid, Deco Pen Charger, Top-left Speaker Module, Top-right Speaker Module, Bottom-left Speaker Module, Bottom-right Speaker Module, Case Rear, Case Bracket, Key Bracket, PCB Support Top, PCB Support Mid, Cable Holder Bottom, SIM Tray, Volume Key, Side Key, Camera Deco, Main Window. 12 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad and DLC Band. 13 Conducted in conjunction with Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023. View the full article

Gamescom 2023 celebrated its 15th anniversary this year, from August 23 to 27 in Cologne, Germany. The world’s largest gaming event brought together more than 1,320 game, hardware, and software companies from 63 countries, filling an exhibition space of 230,000㎡ and uniting gaming fans from all over the world. Samsung Electronics welcomed gamers to its largest Gamescom booth ever, measuring 752 square meters. ▲ The Samsung Booth at Gamescom 2023 was filled with visitors throughout the entire show At the booth, Samsung showed off its vision for the future of gaming, which includes the upgraded Odyssey gaming monitor lineup. From gaming monitors to gaming TVs with Samsung Gaming Hub, as well as mobile and storage technologies on display, Samsung demonstrated its commitment to the gaming community.  Unveiling the World’s First Dual UHD monitor, the Odyssey Neo G9 On the first day of Gamescom 2023, Samsung hosted a keynote presentation, with key partners including AMD and Pearl Abyss, to introduce the remarkable capabilities of the new 57-inch Odyssey Neo G9 (G95NC), which was fully unveiled at Gamescom. ▲ Director of Europe Display Marketing for Samsung Electronics Ben Holmes gives the Samsung keynote speech In the keynote, Ben Holmes, Director of Europe Display Marketing for Samsung Electronics showcased the ambition of the Odyssey Neo G9, which is to bring gamers together through immersive gaming experiences. “It’s our most immersive monitor ever, for the gamers who want to get lost in the ultimate experience,” he said. ▲ (From left) AMD Chief Architect of Gaming Solutions and Gaming Marketing Frank Azor and Pearl Abyss Head of Marketing & PR Rick van Beem during the Samsung Electronics keynote Frank Azor, Chief Architect of Gaming Solutions and Gaming Marketing, AMD, shared what it means to collaborate with Samsung, saying, “With the Odyssey Neo G9, Samsung came to us with a challenge of powering this incredible-looking display with the graphics horsepower and the bandwidth necessary to be able to let it do what it was designed to do: deliver the most immersive graphics and gaming experiences possible.” Next up was Rick van Beem, Head of Marketing & PR at Pearl Abyss. With their globally successful MMORPG, Black Desert Online, he explained how Samsung monitors make the most out of the game. “We partnered with Samsung because we believe that the 32:9 display format offered by Samsung’s displays is an ideal way to play Black Desert Online.” The newest entry in the Odyssey lineup, the Odyssey Neo G9 was designed to look spectacular and to support the connectivity needs of gamers. In addition to HDMI 2.1, the Odyssey Neo G9 supports the VESA-certified DP (Display Port) 2.1 connectivity. The Dual UHD and a high refresh rate of 240Hz will provide gamers with an optimal gaming experience for high-performance games.1 Bringing the Excitement to Samsung’s Largest-Ever Gamescom Presence At Samsung’s booth, fans could experience this year’s new products hands-on, including the brand new 57-inch Odyssey Neo G9 (G95NC), the upgraded Odyssey Ark (G97NC), and the 49-inch Odyssey OLED G9 (G95SC), all in one place. ▲ Gamers from all over the world visited the Odyssey Gaming Zone. Through a collaboration with Pearl Abyss, Samsung Electronics provided a unique play experience of Black Desert Online on the Odyssey Neo G9. The booth was packed with gamers from all over the world, who flocked to experience the incredibly large screen and image quality of the 57-inch Odyssey Neo G9, which was fully unveiled for the first time in person at Gamescom. “The screen is so big that I have no problem streaming and gaming at the same time,” said one streamer who tried out the Odyssey Neo G9. Another visitor to the booth said, “It wraps around me and makes me feel like I’m inside the game.” ▲ (Left) The screen Odyssey Ark allows for 4 inputs on screen at once with the new Multi View. (Right) A group of visitors test out the Odyssey OLED G9. The upgraded Odyssey Ark debuted at Gamescom with significant enhancements to connectivity and convenience. The new Multi View lets users see input from up to 4 devices at once,2 and make the most out of the Odyssey Ark’s large screen. A visitor who experienced the Odyssey Ark commented, “It’s nice to be able to see a variety of things on one screen while working. I can use this instead of multiple screens.” In addition, the Odyssey OLED G9 impressed visitors at the booth. “The colors were amazing and vibrant,” commented one gamer. “It looked really good!” Seamless Gaming Across Multiple Amazing Displays ▲ (Left) A group enjoys playing Xbox games on the Samsung Neo QLED 4K. (Right) A visitor in the Mobile Gaming Zone plays “Warcraft Rumble” on the Galaxy S23 Ultra. Driven by partnerships with gaming companies, the Samsung booth was full of gaming monitors with industry-leading specifications, gaming TVs, Samsung Gaming Hub, and mobile devices to allow visitors to experience a wide range of games on their preferred gaming screen. As part of this partnership, in the keynote’s last session, Mike Lucero, Head of North America Gaming Service for Samsung Electronics announced that Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription from September. ▲ (Left) A family enjoys playing Xbox games on the Neo QLED 8K. (Right) Samsung Gaming Hub zone offered an arcade-like concept where you could play games Samsung Gaming Hub3 is also highly popular among console gamers, as it allows them to enjoy a variety of game titles from partners like Xbox and NVIDIA GeForce NOW without connecting consoles. Families with children could be seen having fun in the Samsung Gaming Hub zone, which is organized to play games on the TV like an arcade. A gamer who visited with his children said that the Samsung Gaming Hub “looks just as good as if I was playing directly on [a gaming console].” On the main stage, Samsung continuously hosted events and programs with popular streamers and eSports teams. Fun competitions with today’s most popular games and exciting conversations kept the attention of booth visitors through the entire show. The world’s first 240Hz 4K gaming monitor, the Odyssey Neo G8 32” was able to fully express the colorful graphics and fast pace of games like Overwatch 2. ▲ A thrilling racing challenge unfolded from the racing zone. A “Racing Challenge” was held in the Gaming TV zone with 98-inch QLED Q80C. Fans could race using a steering gear and a high-definition Gaming TV, for life-like high-octane, thrilling matches. Bringing the Hottest Games to Life With New Technology ▲ Gamers in costume take photos at the Samsung Electronics booth. At Gamescom 2023, Samsung Electronics announced a partnership with NEXON to adopt HDR10+ GAMING technology, a high-definition video standard for gaming. The world’s first HDR10+ GAMING title, “The First Descendant” developed by NEXON will provide gamers with the ultimate HDR game experience through deeper color, contrast and brightness. And Samsung was proud to show how a premiere gaming screen can bring games like Black Desert Online from Pearl Abyss studio. ▲ Visitors filled the Samsung Electronics booth. There has been a lot of interest every day to experience various gaming monitors in Samsung’s largest Gamescom booth ever. At Gamescom 2023, Samsung Electronics showcased gaming solutions optimized for the increasingly diverse game genres and tastes of global gamers, and a connected gaming experience that brings the gaming community together with leading technology. Samsung Electronics is envisioning a different future for the gaming ecosystem and bringing that vision to life at Gamescom. 1 Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card. 2 Up to 3 inputs and 3 screens in vertical Cockpit Mode. 3 Samsung Gaming Hub availability and support vary by region and monitor and TV lineup. Service and content availability may vary by region and partners. View the full article

Samsung TV Plus, Samsung’s free ad-supported TV (FAST) service, has grown into an industry-leading platform — operating 2,000 channels in 24 countries — since its launch in 2015. The platform’s success continues to skyrocket, with consumers in these countries using Samsung TV Plus across 500 million devices as of June 2023 and recording three billion hours of accumulated viewing time worldwide in 2022. With its competitive service structure, Samsung TV Plus benefits consumers as well as content and ad partners — providing new, enriching viewing experiences thanks to its extensive network. The second article in this series looks at how the platform is setting the standard for at-home TV viewing experiences and its vision for the future. The previous article in this series introduced the FAST market and the history behind Samsung TV Plus. This week, Samsung Newsroom sat down with Yujung Kang, Junga Park and Sejin Woo of the Visual Display Business at Samsung Electronics to discuss the current status of the industry-leading platform and its future. ▲ (From left) Sejin Woo, Yujung Kang and Junga Park of the Visual Display Business at Samsung Electronics Get the Most Out of Your TV: Content for Every User ▲ Since its launch in 2015, Samsung TV Plus has grown to become an industry-leading platform, offering 2,000 channels in 24 countries. Samsung TV Plus, Samsung Electronics’ FAST platform, provides viewers with high-quality entertainment. By simply turning on their smart TVs, Samsung TV Plus users have access to thousands of ad-supported channels with no subscription necessary. “Focusing on the fundamental value of TVs, Samsung TV Plus was designed to resemble broadcast TV, allowing viewers to enjoy content without the hassle of a complicated set-up process,“ said Sejin Woo. The biggest advantage of Samsung TV Plus is its competitive content offerings that enable users to conveniently access a variety of popular programs from a single platform. Users can binge-watch their favorite TV series and discover new programs through tailored content recommendations. Samsung TV Plus’ Secret to Success: A Carefully Calibrated Operation ▲ Yujung Kang explains the content adjustment process of partner channels on Samsung TV Plus. In addition to offering diverse content, Samsung optimizes the viewing experience for users through its content partnerships. Partners must undergo an onboarding process for nine to 13 weeks to adjust screen aspect ratio, resolution and device compatibility — building an enriching viewing experience fit for any streaming environment. “Since unexpected problems can occur even when you follow the rules, human intervention is necessary when tailoring content to devices,” said Yujung Kang. The operation team monitors streaming specifications when a channel launch is set, so users can comfortably stream content across different devices such as smartphones, tablets and TVs. A variety of factors must be checked including the audio-to-video synchronization, program guide, logos and thumbnails — against more than 10 categories and subcategories. This rigorous procedure is designed to detect and identify any potential issues that may arise when content is continuously played for more than 24 hours. Once completed, Samsung adjusts the subtitle readability and ensures stable streaming with engineers. These processes serve as the foundation for seamlessly hosting and operating over 2,000 global channels in real-time, all day every day. “We carefully listen and communicate with viewers while directly monitoring each channel during launch, operation and termination — treating our partner channels like our own company products,“ said Yujung. Customized Content for Every Occasion While stable service is crucial during viewing, content quality makes all the difference. To reduce content clutter and guarantee content quality meets the highest standards, Samsung focuses on providing high-quality content rather than merely expanding the number of channels. In line with this approach, Samsung TV Plus considers objective viewer data analytics and conducts internal discussions to curate a selection of content that users will enjoy watching. Samsung TV Plus’ goal is to make every hour “prime time.” To this end, Samsung updates content and adjusts channels every other week so that viewers have access to only the best content they are bound to enjoy. Upon analyzing data and trends, the company removes content from the platform that has low viewership. In addition to this, Samsung regularly organizes channels around certain events, holidays and seasons to promote content users may not want to miss out on. ▲ Sejin Woo explains how strategy is necessary when organizing channels on Samsung TV Plus. “Before adding a new season of a TV series, we create a channel where viewers can watch previous seasons and adjust the order of channels to make the content stand out,” said Sejin. “There’s a strategy behind every channel.” Targeting Global Viewers Through Curated Content Understanding the unique content preferences of users around the world is essential when determining channel offerings as users’ preferences differ by location, culture and more. As such, Samsung TV Plus works with content partnership experts in each region to understand and source content. ▲ Junga states how she prioritizes understanding global cultures when selecting content. “We’re able to identify the true value of content only when we combine data with the opinions of experts who fully understand a target country,” Junga Park said. While data is crucial when analyzing a TV program’s relative popularity, content experts provide valuable insight into the preferences of local viewers, ensuring that selected content will be well received. “It is a delicate balance of art and science,” she added. ▲ Different titles and genres are popular in different countries These differences in content preferences are particularly noticeable between viewers in Korea and the United States. While Korean viewers tend to select trending shows, American viewers prefer to watch shows based on individual preferences. “In Korea, people will ask each other if they have seen the latest episode of a TV show since trending content is a conversation starter. However, in the United States, the popularity of over 200 channels is pretty evenly spread — reflecting the diversity of viewers’ content preferences,” said Yujung. Local content is especially well received in multilingual nations such as India and European countries. Yet, preferences for subtitles differ by region — viewers in Korea are not disturbed by subtitles, but viewers in Spain prefer dubbed content. “When it comes to sourcing content, our top priority is language. For example, we provide not only English and Hindi, but also Marathi, Tamil, Punjabi, Gujrati, Bengali, Telegu, and Bhojpuri content in India,” she added. Samsung TV Plus Aims To Become a Next Generation Media Platform Samsung TV Plus is celebrating its ninth anniversary by expanding its service to more devices and continuing to enhance its content library through stronger partnerships. Looking ahead, Yujung highlighted how Samsung is seeking to use the latest technological tools to increase efficiency. “Many factors, such as resolution, subtitles and content format, still need to be managed by someone,” she said. “We are planning to adopt automation processes across our operations to make them more efficient. Since ‘operation never sleeps,’ we will enable our service to be automatically set if data is entered. More efficient service operation is one of our top priorities.” Another goal for the platform is to expand market presence and brand awareness. “There are some users who use Samsung TV Plus frequently but don’t necessarily know it’s a Samsung product,” said Sejin. “This year, we will carry out customized marketing activities tailored to each country and drive more global users to the platform through stronger brand awareness.” Junga is confident that the FAST market will continue to grow as global streaming services such as Samsung TV Plus strive to become the next generation of TV. “Samsung will continue to enhance the platform to become the world’s largest TV service provider, one that will present users with unparalleled viewing experiences while ensuring content and ad partners benefit,” said Junga. As a new era of TV emerges, Samsung remains steadfast in its commitment to providing the best viewing experiences for users around the world. View the full article

Aerosyn-Lex Mestrovic is an award-winning, multidisciplinary artist whose work has been recognized and displayed in prestigious institutions and venues such as The Museum of Modern Art (MoMA), Art Basel Miami Beach and even the White House. His inspiration stems from a diverse cross-section of cultures — embracing a wide variety of mediums from fashion and film to live art performances and beyond. His unique artistry exists at the junction where art and technology meet, and he considers the history and evolution of the two as inseparable. He sees technology as a transformative force — one that has expanded and will continue to broaden the art world — opening new opportunities and encouraging artists to reimagine and refine their work. Samsung Newsroom sat down with Aerosyn-Lex to discuss his journey as an artist and how technology has become interwoven into his work. ▲ Aerosyn-Lex Mestrovic Early Encounters With Multicultural Inspirations Q: Can you provide a brief overview of your artistic journey? I’ve been a life-long artist and creative. Art and design are core elements of my self-identity. I studied art from an early age and never stopped using creativity as my primary means of communication. I’m thankful that my artwork and designs have been recognized by some of the biggest institutions and brands in the world, and I’m excited for what’s to come! Q: Your early influences present a fascinating blend of various cultures, including Japanese calligraphy, Latin script, graffiti and Slavic mysticism. How did you encounter and choose to incorporate these distinctive elements into your artwork? Early on in life, I was exposed to calligraphy through a course I took during a summer vacation. For some reason, the act of writing and all its cultural variations stuck with me. Be it Japanese calligraphy or Western scripts, writing really became a huge influence on all my works. I think there is great power in the written word, and those words can take on any shape. Q: How do you incorporate diverse cultural perspectives into your art? How does that resonate with audiences across the world? Growing up as an immigrant in the United States in a culturally diverse area helped shape my identity. I’ve been fortunate to travel the world through my work, and I strive to translate those experiences through my artwork. My goal is to connect with people on a subconscious level, regardless of their background. Q: What inspires you to keep pushing your artistic boundaries? I’m thoroughly inspired by evolving technologies and their ability to reach larger scales and audiences globally. Having worked across various global markets and diverse industries, my goal is to share my work with the world, aiming to leave a lasting legacy. Exploring the Entire Range of Artistic Mediums and Projects Q: Can you recount a project that pushed you beyond your comfort zone? I was commissioned to direct my first short film “SCRIPTURA VITAE” many years ago for the BBC and Channel 4 in the U.K. This began as a simple concept, but it turned into one of the most life-changing projects I’ve ever worked on. I had to teach myself filmmaking whilst making the actual film! This single work really set the stage for many of my major projects that followed. Q: Your extensive portfolio spans across pop culture, fashion, technology and more. What inspires your choice of medium for different projects? My process varies greatly depending on the project. From designing fashion collections to crafting live art performances for Carnegie Hall, the medium follows the concept. There’s no single approach that works for all those varied applications of creativity. I look at each project individually and try to figure out the best way to craft a memorable and emotionally moving work or performance. I always begin by thinking of a concept for a piece before attempting to work out the best way to represent that. Q: You’ve collaborated with cultural icons and brands such as Jeff Koons, Nike and Mr. Children, and your art has been exhibited at renowned venues around the world. How have these experiences shaped you? Those are definitely some of my “greatest hits” and they certainly have instilled confidence and motivation to push the limits of my work. However, the art industry can be a fickle and fast-changing landscape to navigate. Nothing is guaranteed in the career of an artist — to sustain artistic relevance, one must constantly push forward to redefine oneself.  ▲ An interview with Aerosyn-Lex Mestrovic Connecting Artists and Audiences Through The Frame and Samsung Art Store Q: How has your experience been partnering with Samsung Art Store? It has been truly amazing. I was thrilled to have so many acquaintances and new supporters reach out and mention that they’d seen my work on the Art Store. It’s such a wonderful platform, and I’m excited to continue crafting and creating work for it! I truly appreciate brands that understand the value of art and genuinely seek to support artists and their artwork. The art market has seen a seismic shift in the past few years, and I believe it takes large players to come up with innovative ideas for new platforms and ways of interacting with broad audiences. I think Samsung is doing just that in a unique way. Q: Can you tell us about the technique behind your signature ethereal ink paintings? How do they appear on The Frame? My work is created in a fully practical, non-digital technique that I developed over years of experimentation. These works began with my film “SCRIPTURA VITAE” and were then exhibited at The MoMA. I love how my work is presented on The Frame — having them live inside people’s homes now is a great feeling. The Frame’s aesthetic and calibration just make everything pop! Q: Can you recommend three of your favorite pieces available on the Art Store? The beauty of the Art Store is that you can change the artwork based on your mood. Some of my favorites are below, but check them all out! There will be more coming soon, so please keep an eye out! ▲ CHROMIS IOMELAS MMXXI (2021) CHROMIS IOMELAS MMXXI (2021) is from my “Living Paintings” series, which embodies the fluidity and movement in my process. ▲ VERSALIS DRIP MMXXII (2022) VERSALIS DRIP MMXXII (2022) is a playful use of paint as a painting. This work is taken from a newer series of work which was initially created as 60FT (20 meter) Murals for the Wynwood Arts District in Miami, Florida. The concept was to create a dynamic representation of fluid paint but play with the scale of the artwork which would be represented in the context of Trompe L’oeil. ▲ VERSAEL BRUSH MMXXI (2021) VERSAEL BRUSH MMXXI (2021) introduces meticulous calligraphy which looks incredible in the crisp 4k of The Frame. This piece speaks to my long standing passion from calligraphy and the written word. These large paintings are steeped in multicultural symbology and seek to find beauty in the pattern and rhythm of the calligraphic strokes and lettering used within the artwork. Pushing the Boundaries of Art With Technology Q: Your work often blends art with various forms of technology. How do you see this intersection shaping the future of art? The history of art cannot be separated from the progression of technology. Their stories are intertwined infinitely. As a huge tech nerd, technology is a space that I find endlessly fascinating and inspiring. We’re certainly moving into a radically new age with the proliferation of artificial intelligence, and I’m excited to participate in pushing creative methods forward with technology. I am truly looking forward to working on projects in this space, and I’m thrilled to combine them with the practices I’ve developed over my career. Q: Can you give us a sneak peek at some of the projects you are working on? I’m excited to be working on major projects across various metropolitan cities including Tokyo, New York City, Los Angeles, Riyadh, Dubai and Abu Dhabi. These projects range from large-scale installations for major hotels to huge digital art installations in completely new city centers. I’m working on some new projects in the gaming space as well, which I’m thrilled about since I’m an avid gamer. I am also launching my own collection of luxury Japanese whisky, sake, shochu and wine this year with the award-winning Japanese distillery, Nishi Shuzo. Lastly, I’m looking to establish a large art studio in Los Angeles. I have a lot going on at the moment, but I wouldn’t have it any other way! Visit Samsung Art Store in The Frame to see more of Aerosyn-Lex Mestrovic’s collection. View the full article

Samsung Electronics announced the release of two new display models for the healthcare industry, engineered to enhance viewer experiences. The HCU7030, available for hospital or healthcare environments, and the HCF8000, designed for both healthcare and hotel settings, bring an integrated pillow speaker interface, superior visuals with 4K resolution and peak HDR (High Dynamic Range) performance for a more comfortable and enjoyable user experience. These models are Web RTC (Real Time Communication)1 ready to allow quick addition of video conferencing.2 ▲ The HCU7030 provides a number of patient room-friendly features including a pillow speaker interface and Multi-Code Remote “With these new models, Samsung will quickly advance the commitments we have made to the hospitality industry,” says Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The new models are packed with unique and premium features to enhance the user experience, driving both patient and healthcare leadership across diverse environments.” With a growing shift towards premium digital display solutions, the HCU7030 series transforms in-room engagement, giving patients an experience that makes them feel right at home. The HCU7030 series integrates the pillow speaker interface, allowing patients to enjoy clear audio and control of the TV right at their bedsides. It is also equipped with a business management suite for easy enrollment of devices and configurations that allow multiple configurations with the same profile and welcoming messages for new patients. The HCU7030 series, available in sizes from 43 to 75 inches,3 showcases Samsung’s commitment to safety through its UL certification (UL 62368-1 incl. Annex DVB) and the use of three-pin plugs, upholding one of the highest safety standards in healthcare facilities. These displays are designed to be versatile and adaptable for various spaces and applications. The HCF8000 is a sleek, 32” QLED model with a 29.9mm slim design suitable for hotels and hospitality settings. It offers users an immersive experience, drawing them in with its optimal picture performance and design. ▲ The HCF8000 is designed for both healthcare and hotel settings. Both series include a Multi-Code Remote that minimizes potential interference from neighboring devices and Web RTC for enhanced virtual healthcare assistance. These displays also come equipped with LYNK Cloud,4 a comprehensive cloud solution allowing customizable content, remote device management and access to OTT (over-the-top) entertainment. LYNK Cloud also helps decision-makers uncover insights that enable the delivery of optimized content to better serve end-users’ interests. Managers can leverage this guestroom management solution to review what content guests engage with, which promotions are entered or exited and review OTT and TV content viewership — enabling the ultimate guestroom content experience. ▲ (from left) The HCF8000 and HCU7030 The HCU7030 will be available in the U.S. starting on August 25, while the HCF8000 will be available in the U.S. and Europe beginning Q4 2023. For additional information about Samsung’s hospitality displays, visit www.samsung.com/business. 1 Web RTC will be available in Q4 2023. 2 Additional hardware required for video conferencing. 3 HCU7030 is available in 43, 50, 55, 65 and 75-inch models. 4 Samsung LYNK Cloud is available for purchase separately. View the full article

Samsung Electronics, a global leader in the TV industry for 17 consecutive years, has been propelling its commitment towards sustainable tech through a series of new features. The latest AI Energy mode on SmartThings is a prime example of Samsung’s commitment to Everyday Sustainability. It works by leveraging the TV’s built-in processor and sensors to analyze the viewing environments and automatically adjusts relevant settings to save energy. View the full article

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Samsung Electronics today announced the launch of The Frame-Disney100 Edition to commemorate Disney’s 100th anniversary. Available in 55, 65 and 75-inch class models, this limited edition of The Frame features a sleek branded bezel, 100 special pieces of art from the Disney collection and a Mickey Mouse-inspired remote, designed to delight Disney fans all over the world.1 “We are thrilled to offer this one-of-a-kind edition of The Frame to celebrate Disney’s landmark 100th anniversary,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “These collaborations serve as an exciting way to spotlight The Frame’s distinct features, which revolutionized how we use our screens and consume content. We hope this unique edition of The Frame allows more people to experience the wonderful viewing experience the TV has to offer.” The Frame-Disney100 Edition exemplifies a delightful blend of Samsung technology and Disney creativity. Upon powering on the TV, viewers are greeted by a Samsung x Disney100 onscreen logo. The TV also features exclusive bezels in the Disney100 signature color — platinum silver metal — paired with a special Disney edition remote as a nod to Disney’s most beloved character, Mickey Mouse. ▲ The Frame-Disney100 Edition with a Mickey Mouse-inspired SolarCell remote The Frame-Disney100 Edition also comes with 100 pieces of dedicated art from Disney that you can access directly on the Samsung Art Store. With content from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, Disney fans can curate and showcase a gallery of their most beloved characters and content right on their TV. With Samsung Art Store, you can also enjoy beautifully curated collections from leading international museums such as the Louvre, Tate and more, as well as artists from Monet to Van Gogh. Samsung Art Store makes it easier than ever to bring the art gallery experience directly into your home, and this new curated Disney collection offers even more captivating pieces to choose from. ▲ 100 pieces of Disney artwork included with The Frame-Disney100 Edition. © Disney/Pixar. © 2023 MARVEL Since its launch, The Frame has redefined content consumption by turning traditional displays into stunning works of art. The TV’s slim design and matte display has been noted by fans around the world as an excellent addition to match home and interior design preferences, while its premium 4K QLED picture quality breathes new life into art and media consumption. For more information on The Frame and to purchase The Frame Disney100 Edition while supplies last, please visit samsung.com. 1 The Frame-Disney100 Edition is available in the United States, Europe, Korea and Latin America. View the full article

The Samsung Odyssey Neo G9 (G95NC) was awarded the CES 2023 Best of Innovation Award and has continued gaining attention from the gaming world ever since. Samsung Electronics announced the global availability of the product at Gamescom 2023, Europe’s leading trade fair for digital games culture. The 57-inch Odyssey Neo G9 is the world’s first monitor to support dual UHD resolution (7,680 x 2,160) and is as large as two 32-inch UHD monitors side-by-side. It also features a VESA-certified DP (Display Port) 2.1 which facilitates smooth gaming and efficient video with fast, vivid gameplay. Take a look at the Odyssey Neo G9’s key specifications — including the VESA DisplayHDR 1000 certification, high refresh rate and fast response speed — in the graphic below. View the full article